7 Powerful Benefits of Using PPC Advertising

Expert Tips For 7 Powerful Benefits of Using PPC Advertising

Marketing, as you once knew it has changed. TV adverts and billboard advertising is no longer the gold standard advertising method. With the explosion of digital marketing PPC, or Pay Per Click, advertising has become one of the most strategic paid advertising methods available.

PPC advertising is a form of online marketing where you can strategically place adverts online and pay a fee each time a visitor clicks the advert. Essentially you are buying visitors to your website, and its benefits are numerous. Here are 7 of the most powerful benefits of using PPC advertising.  

It is quick and relatively easy to set up. 

Unlike many forms of digital advertising, it is a quick and efficient way to get your adverts seen, and you do not need a magnitude of technical knowledge. While some forms of digital marketing, such as SEO, require a specific skill set and a lot of dedicated time and attention, PPC advertising can be up and running the same day with just a little input from the development team. You may need web developers to address the technical aspects such as tracking but other than that. It is a quick process. What is more, Pay Per Click advertising can provide instant gratification. You can start seeing results in days if not hours—quite the contrary to the hard slog that is SEO. 

It’s trackable

If you run paid advertising through Google Ads, you can use the Google Ads tool and Google Analytics. These tools allow you to see real-time, useful data and, in turn, remove all of the guesswork. The tools will tell you exactly how many people have seen your adverts and how many clicks and conversations are attainted from your advert. You will effectively analyze what adverts are achieving the business goals you set out and which ones aren’t. This is a quantifiable insight rarely achieved from more traditional marketing methods such as TV adverting.   

It will achieve your business marketing goals.  

Speaking of business goals, what are yours? What about your marketing goals? Is it to sell more products? Do you want to raise brand awareness? Expand your potential reach and client base? If you sit down with a digital marketing agency and discuss what you want to achieve from PPC advertising, they can utilize PPC strategies to achieve the goals you want. Furthermore, given that all data is trackable, you will be able to handle how well the PPC strategies are working for your business or marketing goals.  

It is extremely targeted.  

You can choose exactly who you show your ads to based on location, keywords, interest, age, gender, language, time of day, or even the device they use. This provides the obvious benefit of getting your advert in front of people who most want to see it, the people who are most likely to take action on your advert and are interested in your offering.

Say you are a Dallas-based business considering utilizing some of the top PPC services in Dallas to further your business. You might have researched the potential options online.  As a result of your web-based research, a PPC advertising company in Dallas would be able to target your device based upon your browser history and be able to show you adverts for their services. The same services you have been considering. They are targeting you based on your location, the keywords you have researched, and the interests shown on your devices. The clever tracking bots know that this is the kind of thing you want to see and will strategically place an advert in front of you. That is the power that PPC advertising can yield.

Another example of its targeting power is the different formats PPC is available in. Perhaps you have customers who commonly leave items in their virtual baskets. You can use display remarketing to encourage the desired action, such as completing their purchase. 

It’s cost-effective 

Unlike some advertising streams, you only pay a fee when your ad is actually clicked. With traditional marketing approaches, you pay for the service or advertising regardless of the results returned. The fee you pay is called a cost per click CPC, and this can vary hugely. Ranges can be from as little as a few cents to as much as $50. That said, the average fee is between $1 and $2.

The benefit of paying this repeat fee is that your ad will feature in the top spots of the search engine result. It will be the first thing people see and will rank above even the organic results. These top results drive some of the biggest percentages of clicks, so it is a price worth paying.  

You are in control

Another one of the powerful features of PPC advertising is the level of control you can exercise. You may need to pause the advertising during busy periods or only run ads at specific times. Say before your latest online course starts.  

Pay-per-click advertising is perfect for this. You can have full control over when your adverts run, you can choose the time of day and the days of the week (again, think to target), and you can also turn your ad off as and when you wish.

Moreover, you get full control over how much you spend each day and pay per click. This is a function rarely seen in advertising, and it gives you the ultimate flexibility.

It can help your other marketing strategies

PPC advertising can also help provide metrics to improve other elements of your marketing strategies. If you are utilizing digital marketing to its fullest potential, you will undoubtedly be employing SEO or social media marketing. By analyzing the analytics provided from your PPC advertising, you will recognize which keywords or identifiers generate results. You will then tailor your SEO, social media marketing, and or content marketing accordingly. Using the relevant keywords, locations, interests, and so on to get in front of your audience on other marketing streams. This information is invaluable for using digital marketing to your advantage and reaching your business or marketing goals. 

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How to Make Your Business Survive (and Thrive) in a Pandemic

How to Make Your Business Survive (and Thrive) in a Pandemic

Expert Tips For Business Survive in a Pandemic

 
It’s October, and the coronavirus (COVID-19) is still leaving an indelible impact on the world. While the White House says a vaccine is coming shortly, there’s no news yet on how widely available it will be, who will be eligible to get the vaccine first, or how effective it will be at stopping the spread of COVID-19 and allowing the world – and businesses like yours – to return back to normal.

The simple fact is that both large corporations and small businesses have felt the effects of extended lock-down periods that, more than eight months into this global pandemic, are still limiting normal face-to-face interactions and commerce, and for some brick and mortar businesses, restricting the number of people you can have in your storefront at one time, thus slashing your revenue potential.
COVID-19 has been an unprecedented event that hasn’t been seen since at least the Spanish Flu of 1918. This means many business leaders, marketers, and even politicians are struggling with how to proceed during these difficult times, especially since the pandemic has endured for so long and there’s no foreseeable end in sight.
As a result, businesses across the country are going bankrupt and closing for good, especially small businesses. If you want to avoid this event from happening to your company, here are some ways you can make your business survive – and also thrive – in a pandemic.

Can You Grow Your Business During the COVID-19 Crisis?

The answer to this question certainly depends on the type of business you are currently operating. Overall, the need for business has never been eliminated nor will it be diminished in the coming months.
People still have the need and desire to shop for groceries, buy essential products, and lead the lives they were used to living. Do you operate an essential business? Are the products and services you have still attractive to your target audience during this pandemic?

If not, what can you do to pivot to create products or obtain inventory that will be in high-demand given your state or local municipality’s coronavirus restrictions? From retailers offering curbside pickup to commercial airlines providing cargo flights, our economy is full of several examples of companies that have transformed their way of doing business to either maintain their clientele or open up new revenue streams in the midst of COVID-19.
If your business’s revenue has decreased because of the coronavirus and you’re fighting tooth and nail to keep your doors open, what can you do to remain relevant and continue to operate despite consumers’ changed behavior or state or local restrictions related to your industry? These are the questions you need to be asking yourself to survive – and thrive – in a pandemic.

What’s the Best Marketing Strategy During the COVID-19 Crisis?

This has been a frequently asked question since country-wide lockdowns began. Even high-level marketers had genuine and desperate questions about how they could revamp their marketing strategies.
To answer all questions, the most important thing to do now is to continue growing your online presence. With more people working from home or staying at home to avoid large crowds or help their kids with online schooling, COVID-19 has caused internet usage to spike by 70% this year. Having a strong online presence will be vital in driving your marketing strategy forward.
With that said, here are some questions you should ask yourself during this pandemic regarding your marketing strategy:

  • Does your business already have an online presence? If not, you need a website now. Even if you’re a small boutique and can’t ship product, creating a website for your customers to browse and then purchase curbside can boost your revenue during these trying times.
  • Does your business have an intuitive, responsive, and well-built website? If you think your website is outdated, what can you do to make it more modern?
  • Does your business have a stable search engine optimization (SEO) and pay-per-click (PPC) marketing strategy in place?
  • Have you measured the user experience of your website?

These are fundamental questions you should ask to begin the steps of improving your marketing strategy.

How to Adapt Your Marketing Strategy

Social distancing and other preventative measures have made conducting traditional business near-impossible. Trade shows and events, for example, are now nonexistent and have all moved online, if that. Like never before, you have to be quick to modify your marketing strategy, especially if you’ve heavily relied on events and customer visits in the past.
Here are some things you should keep in mind if you want to sell your offerings more effectively:

  • Increase the functionality of your e-commerce store to allow your customers to order your products and goods directly.
  • Online deliveries are very common now. Make sure you provide a convenient and inexpensive delivery service to your customers. 
  • Add features to your website to adapt to the COVID-19 pandemic, such as online booking.
  • Update your Google My Business profile to reflect your business hours. This is very important in regards to user experience, especially if your hours have changed due to COVID-19.
  • Provide webinars instead of face-to-face meetings.
  • People have all sorts of questions. Create a live chat feature on your website or post FAQs to give your audience the answers they need. As a bonus, live chat makes it easier for your employees who are working from home to professionally answer your customers’ questions without their kids, dogs, or the neighbor’s lawn mower creating background noise.
  • Increase your email marketing, and even consider deploying marketing automation, to reach customers that you can’t visit in person or have difficulty calling due to employees working from home and having too much background noise in their makeshift workspaces. Email marketing is also a great way to inform your customers about any special promotions you may be offering or restocked inventory of essential items that have been flying off the shelf.

Another tip we want to go into detail here is to continue creating great content. With internet usage going up, it stands to reason that more people are reading online content such as blogs. Content is a major part of digital marketing.
It not only educates an audience but it also guides them throughout the process of initial interest in becoming a loyal customer. For example, if you are running an online business, you will still need to attract qualified leads and convert them. Research from HubSpot shows that companies that blog see 126% more leads growth compared to companies that don’t.
Conversion comes through exceptional and engaging content, in which a prospect finds awareness of your products and services, becomes interested in what you have to offer, and finally comes to a point of decision. 
Whether your company is in the B2B or B2C industry sector, focus your efforts on creating purposeful content that assists your audience’s development in your sales funnel. Blogs with images are great, and videos help convert leads at high rates. Video viewers are anywhere between 64-85% more likely to buy from you then website visitors who don’t view your video content.

Give Us a Call Today!

Do you want to revamp your current marketing strategy to survive and thrive during COVID-19? Are you searching for ways to improve the scalability of your business? If so, then you’ve come to the right place. Give us a call today at (214) 295-5845 or click here to Get a Free Quote to speak to a member today.
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Strategies for Custom Affinity Audience Targeting for PPC

Strategies for Custom Affinity Audience Targeting for PPC

Expert Tips For Audience Targeting for PPC

 
Pay Per Click (PPC) marketing for display ads is getting smarter and smarter every year. In years past, you used to only be able to enter your desired keywords for your PPC marketing campaigns and hope they resulted in your ads being clicked. However, new technology in PPC marketing is letting you target web browser users who have shown recent Internet search and website viewing history related to the products and services you offer. This is called affinity audience targeting and it’s completely changing the way PPC marketing for display ads works such as Google Ads’ Display Network, YouTube, Facebook, and more.
As a Dallas PPC agency, we know that figuring out how to define custom affinity audiences may be confusing to someone who doesn’t spend all day, every day in PPC marketing tools such as Google Ads like we do. That’s why we put together this blog post to help explain the best strategies for using affinity audience targeting in your pay per click display ad campaigns.
What is Affinity Audience Targeting?
Custom affinity audiences are PPC marketing audiences that you define using browser data that your advertising platform has collected about each person using their browser. It’s essentially creating a TV show advertising audience for the Internet. 
Rather than choosing to have your PPC ads shown to just anyone based on your keywords, with affinity audience targeting, your display ads are shown to a custom selected group of web users based on their recent browning history and the amount of time they’ve spent on each webpage they’ve recently visited.
Based on these factors, PPC marketing platforms such as Google Ads, YouTube, and Facebook determine what a user’s passions and interests are. This makes using affinity audience targeting for PPC marketing options like Google Ads Display Ads very beneficial and a great way to increase display ad clicks while lowering lead acquisition costs, too.
How Do You Create Custom Affinity Audiences?
Each PPC marketing platform is different. To explain how to create custom affinity audiences and take advantage of them for display ad options, we’ll use the world’s largest PPC marketing platform – Google Ads – as an example.
In Google Ads, you can create custom affinity audiences for display ads based on:

  • Interests which Google determines due to the keyword phrases a user has been entering in their Google search queries, of course, looking for related keyword phrases and trends
  • Using recently visited URLs as a proxy for interest bundles
  • Selecting the types of places Google users are interested in, for example, locations as varied as restaurants and shoe stores
  • Mobile apps that your target customer may be interested in downloading and/or purchasing or use and make an in-app purchase

What Are the Best PPC Marketing Strategies for Affinity Audience Targeting on Display Ads?
As a Dallas PPC agency, we’re always researching the best ways to use PPC marketing, including taking advantage of custom affinity audiences to boost display ad results. Based on our findings, here are the top 3 strategies we deploy for our clients’ PPC marketing campaigns that use custom affinity audiences for display ads:

  • Using Only Your Top Performing Ads for Display Ads

PPC marketing is all about paying for clicks. Obviously, while you want to generate clicks, you want your cost per action (CPA) to be as low as possible.
One way we’re using custom affinity audiences strategically is by using our clients’ top-performing ads for display ads. We are:

  • Defining custom affinity audiences with contextual keywords
  • Using our clients’ top-performing ads for display advertising
  • Running regular placement exclusions

As a result, we’re seeing CPA come down for our clients when we use this affinity audience targeting strategy.

  • Targeting People Who Have Looked at Or Use Your Competitors’ Products or Services

Your competitors’ customers are, of course, great leads for you. After all, they’re using products or services very similar to the ones you offer. Why let these leads go to the competition when they could be choosing your brand instead?
When you’re trying to use display ads to win over your competitors’ customers or leads, however, you have to be mindful of your cost per lead (CPL). In a space where all competitors are likely targeting the same keywords, it’s easy for CPLs to skyrocket and get out of control, or for it to become unsustainable to continue bidding on those competition-related keywords, no matter how many qualified leads they provide.
This is where custom affinity audiences come in.
When we combine affinity audience targeting with our competitor-related keywords, we’re seeing incremental increases in leads, with CPL decreasing as much as 30% in some cases.

  • Combining Interest and Custom Affinity Audiences Together

As a Dallas PPC agency, we’ve found that the combination of interest-based targeting and custom affinity audiences can yield great results. This is one area in affinity audience targeting that Google recommends PPC advertisers use.
We Can Help You Create PPC Marketing Campaigns with Custom Affinity Audiences
We know that for many companies, and especially for entrepreneurs, creating and managing PPC campaigns on advertising platforms like Google AdWords is a huge undertaking even when you’re using only the most basic of the features offered to advertisers like you. This means that many brands like yours who can benefit from affinity audience targeting and the strategies we listed above don’t leverage this feature because they simply don’t have the internal resources or expertise to use this functionality.
That’s where we come in. While we’re a Dallas PPC agency, we help companies throughout the United States with their pay per click advertising campaigns. We are PPC experts and know how to best use custom affinity audiences for PPC marketing display ads.
If you need help with your pay per click campaigns, or if you want to take your existing campaigns to the next level through affinity audience targeting on your display ads, we’re here to help. Simply call us today to start a conversation at (214) 295-5845. 
Not big on reading? That’s okay. Watch “Strategies for Custom Affinity Audience Targeting for PPC” instead.
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How the 2020 Election Season Affect PPC Campaigns

How the 2020 Election Season Affect PPC Campaigns

Expert Tips For 2020 Election Season

 
Pay per click (PPC) advertising is one of the best ways to attract new leads to your brand, especially with Google Ads and Facebook Ads. But with the 2020 election quickly approaching this November 3rd, you may be wondering, “how does the election affect PPC advertising?” After all, the 2016 presidential election put Facebook Ads under scrutiny with a scandal of Russian influence on the platform. Given that recent history, are your PPC campaigns going to be affected due to the upcoming 2020 election?
The answer is most likely yes, and that exactly how the election will affect your PPC advertising is going to depend on the geolocations you’ll be advertising too. As a leading digital marketing agency that specializes in being a PPC agency, here is a discussion of four ways we expect PPC campaigns to be affected in the coming weeks leading up to the 2020 election.

  • Getting Your Ads Approved Will Likely Be Harder as Google Ads and Facebook Ads Want to Ensure Ad Legitimacy

PPC campaign platforms like Facebook have come under the microscope for allowing fake or misleading ads on its platform both politically related and not. As such, both Facebook ads and Google ads are expected to be harder to get approved in the weeks before the 2020 election and to take a longer time to get approved too.
The reason – Google Ads and Facebook Ads want to make sure they are approving PPC campaigns that are legitimate and true. Since many different organizations run political ads outside of official candidates’ campaigns, you can expect there to be an influx in new Google Ads and Facebook Ads getting in line to be approved.
As a PPC agency, we encourage you to be proactive about getting your PPC campaigns, especially any that you have specifically created for the fall or the holiday season, created and submitted for approval in advance. By creating content now, even for ads you want to run for Halloween or Thanksgiving, you’ll be one step closer to getting them approved more quickly given the expected PPC campaign approval bottleneck thanks to the 2020 election.

  • Facebook Ads and Google Ads Won’t Run Local 2020 Election Ads in Washington State and Canada

If you’re planning to run political PPC campaigns for the 2020 election, you should know they’re not allowed everywhere. Both Washington state and Canada have, through the threat of litigation, caused Facebook and Google to make the decision to not run any local election ads in these geolocations. If you’re looking to create PPC campaigns on Facebook Ads or Google Ads that will be political in nature, you’ll need to look for an alternative advertising channel to get your message across to your intended audiences.

  • There’s The Potential for Consumer Distrust in Pay Per Click Ads As the 2020 Election Approaches

As the 2020 election gets closer and closer, you can expect more pay per click ads to appear online on platforms like Google Ads and Facebook Ads. These PPC campaigns will be run by candidates, major parties, lobbyists, PACs, and Super Pacs, and more.
While some people love getting involved in elections and the political process, others don’t. This latter group is especially likely to have a growing distrust of political PPC campaigns, and potentially all PPC campaigns, the closer we get to the 2020 election.
As a digital marketing agency, we have a few suggestions to help maintain trust amongst Facebook Ads and Google Ads viewers. First, if your brand is apolitical and your company doesn’t support any political party, don’t mention politics or the 2020 election in your ads. This will help keep those who are tired of hearing about politics from avoiding clicking on your ads. However, if your ads will be political in nature, or have a political slant, make your political leaning very clear. This will help you better pinpoint your target audience and get a better response to your ads’ call to action, too.

  • PPC Ads Are Expected to Spike in the Swing States

Our final thought in answering the question, “How does the election affect PPC advertising?” is that there’s an anticipated influx of PPC ads coming to American swing states in the coming weeks. This can mean a few things if you advertise in a swing state.
First, with the expected increase in Facebook Ads and Google Ads in swing states, there’s also the anticipation for ad fatigue until the 2020 election season is over. This means you may see a temporary drop in clicks to your PPC campaigns in these geolocations as Internet users simply get tired of seeing so many pay per click ads.
Second, if your product or service is discussed in politics, keywords that you commonly use may be in higher demand, thus driving up their cost per click (CPC). For example, if you work in the healthcare industry, you can expect related keywords to become more frequently bid on in the next few weeks, thus driving up your CPC on them.
Finally, just as we mentioned earlier that ads are going to start taking longer to get approved, these delays may be even more pronounced in swing states. So if you’re planning on running a geo-targeted PPC campaign in Ohio, for example, get started on it now.
As a PPC Agency, We Can Help You with Your Pay Per Click Campaigns
While we are a full-service digital marketing agency, many of our clients know us for our PPC agency specialities. We help brands throughout the US create, optimize, and manage a variety of PPC campaigns on Google Ads, Facebook Ads, and other pay per click platforms.
Whether you want to pay per click advertising help for the short term because of the upcoming 2020 election, or you’re ready to engage with a PPC agency to take over your PPC campaign efforts, we can help. Simply contact us today to express your needs by calling (214) 295-5845, emailing sales@agencypartner.com, or filling out our online contact form.
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How to Determine How Much to Spend on PPC Advertising

How to Determine How Much to Spend on PPC Advertising

Expert Tips For Setting a Pay Per Click Ad Budget

 
Pay-per-click (PPC) advertising is the lifeline of many businesses across the world. In fact, more than seven million advertisers invested 10 billion in PPC ads in just 2017, according to Social Media Today
Also, PPC advertising remains one of the major generators of one-page conversions. Like any marketing strategy, you must be cognizant of how you are spending your PPC budget.
You can’t mindlessly throw away dollars to an unrefined campaign, and you don’t want to limit the potential of your campaign by not investing in it properly. With that said, knowing how much you should spend on PPC advertising is essential.
This guide will explain key methods for determining the budget for your campaign commensurate the results you’re looking for.

Things to Consider Before Determining Your PPC Budget

Striking a balance between quality and quantity is important for any PPC campaign. However, you can’t do this without first defining the results you need and understanding the characteristics of your target audience. 
Ideally, you’ll need to recognize certain qualities about your target audience, which include:

  • Buying cycle
  • Visitor frequency
  • Geographic location
  • Target cost per lead (CPL)
  • Lead quality

These are all qualities you must understand about your intended lead. If you’re not yet sure what this lead looks like, you can start by asking the following questions:

  • What can I afford to spend?
  • How do I “value” a lead?
  • What is my website’s conversion rate?
  • How many leads do I need from my PPC campaign?

Let’s take a closer look at the information you’ll need to be aware of before determining your PPC budget.

How Much Do You Need to Spend to Get Started with PPC?

Once you know the answer to the questions above, you can perform some basic mathematical calculations to help you define your overall budget. Take a look at this image to further understand how this math will work.
How-to-Determine-How-Much-to-Spend-on-PPC-Advertising.
Let’s say that you need at least 250 leads per month from your PPC campaign and you have a conversion rate (close rate) of 15%. This means you’ll need 1667 conversions every month to convert 250 leads every month.
If your CPL is $25, you can expect to spend $1,388 every month or $41,666.67 annually to achieve this goal. 

Is There Anything That Affects How You Value Leads?

All leads aren’t created equal. Some leads will enter your funnel fully ready to do business with you. These are called qualified leads. On the contrary, others will need to be nurtured.
The value of leads will depend strongly on the following factors:

  • Geography: Are your leads valued more or less based on where they live? Are you willing to spend more money on leads from specific areas?
  • Bounce rate: How are your leads interacting with your website? What’s the average bounce rate for your website and what do your web users do after they click on your website?
  • Precedence: What have past qualified leads shown you?

Controlling the quality of leads that are derived from your PPC campaign is simple. You can utilize negative keywords to stop using search terms that don’t bring in qualified leads
You can also manipulate the placement of your ads and adjust them based on the time of day they appear. Doing this will ensure that you are putting your budget to great use. 
For example, if you analyze the performance of your ads during all days of the week, you may see that your CPL on Saturdays is higher than other days of the week, especially for international traffic. 
At this point, you should ask yourself, “are the leads I’m bringing in over the weekend worth the increased cost? Should I dial back my budget just a bit? This is where bid adjustments come into play.
Changing the schedule of your ads can help you save money overall, but it’s not the only way. Finding other growth opportunities is vital to saving more money and nailing down your PPC budget.

How to Find Growth Opportunities?

Will increasing your budget result in more leads? How can you define the marginal gain for every cent you are spending? Ultimately, it can be challenging to see how changes in your budget can influence your entire campaign.
Though, Google does offer some tools that can assist marketers in this task. If you’ve used Google Adwords for your campaign, then you’ve likely seen the “limited by budget” notification in your account.
If you have, then Google provides a helpful resource that will inform you just how much more leads you would receive if you increase your budget. Just take a look at this snapshot.
ppc-budget
This shows that Google can estimate the growth of your campaign based on your daily budget. For this user, increasing their daily budget will lead to more daily clicks. The user also has an option to set a different budget and see custom metrics for how that will impact the potential of their campaign.

Is There Anything to Consider Before Setting My Budget?

There are various scenarios that can affect your PPC budget, which include:

      • Search vs. the Display Network
      • Keyword Considerations
      • Search Engine (Google vs. Bing)
      • Device (desktop/tablet vs mobile)

To set the right budget, you’ll need to do some experimentation. Little changes can significantly impact your budget. Therefore, once you understand the growth opportunities for your campaign, you can move forward in increasing or decreasing your budget.
Over time, you can figure out if your budget is efficiently leading to the results you’re after. Finally, you can deliberate with your marketing team to optimize your campaign to reach your objectives.
This is the basis of creating a successful campaign and spending the correct amount of money to do so. 

Improve Your PPC Campaign Today!

As you can see, defining an accurate budget for your campaign takes a lot of knowledge and effort. If this is something you don’t have, then contact Agency Partner Interactive today to learn more about our PPC services. 
Not big on reading? That’s okay. Watch “How to Determine How Much to Spend on PPC Advertisinginstead.
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The Guide to Ecommerce PPC on Google, Bing, and Amazon

The Guide to Ecommerce PPC on Google, Bing, and Amazon

Expert Tips From Pay-Per-Click (PPC) Experts

If you’re running an e-commerce store, then you have a wide variety of options at your disposal. You can either sell your products on your website or transfer these products to Google. 
The choice is yours. However, having a versatile e-commerce strategy will increase your chances of gaining conversions from several prominent online platforms. With that said, which e-commerce platforms are you using to advance your marketing goals?
If you’re using a limited suite of e-commerce options, then you should keep reading. In this article, you’ll learn how you can streamline your marketing goals on Google, Bing, and Amazon.

Google

Google is the world’s largest search engine. Therefore, it’s no surprise that millions of businesses use this platform to achieve better results with their PPC campaigns. If you’re already using Google as an advertising space, then you need to follow these tips:

  • Use as much information as you possibly can. The more information you provide, the better Google can align your ads with incoming search queries. Also, the more Google can match these ads to search queries, the more relevant these ads become.
  • Develop a targeted description and title. This will help your ads become more enticing to your target audience.
  • Create the best landing page experience. Your landing page is the end of your sales funnel and should be very persuasive. 
Bing

Many businesses choose to use Bing because of the low barrier of entry, the possibility of using less of your budget, and a higher chance of online visibility with your paid ads. If you want to begin optimizing your Bing ads, then you should follow these steps.

  • Avoid import errors. Google and Bing ads require different minimum thresholds. When you import Google ads to Bing, it will instantly set the values of these bids according to its platform. Make sure all of these values are correct before moving forward.
  • Look at the targeting settings. The difference between Google and Bing ads involve the targeting settings of both platforms. More often than not, you’ll need to set up specific target settings on Bing. 

Amazon

Amazon is becoming one of the most preeminent advertising platforms online. There are a few tips you should be aware of before beginning your PPC campaign on Amazon.

  • Keep your campaigns structured consistently. It’s essential to make sure all of the aspects of your campaign are structured identically. This means that your brand, product category, and top-selling products should look the part.
  • Post similar products in the same ad groups. When you set up new ad groups, you should be able to place similar products in these groups. Doing so will lead to increased visibility for these products so you can achieve maximum conversions.
  • Use some automated features. PPC is now becoming automation to streamline the mundane process and achieve enhanced results. Don’t be afraid to use Amazon’s automated products if you don’t have the time to manage your campaign.

Impact your PPC Campaign Today!

If you want to impact your PPC campaign, then you’ll come to the right place. Give us a call at (214) 295-5845 or visit Agency Partner Interactive today for more information. 

Not big on reading? That’s okay. Watch “The Guide to Ecommerce PPC on Google, Bing, and Amazoninstead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!


 
 
 

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How To Set A Pay-Per-Click (PPC) Budget

How To Set A Pay-Per-Click (PPC) Budget

Tips From Pay-Per-Click (PPC) Experts

Pay-Per-Click Advertising is one of the most effective ways of generating Qualified PPC Leads for your Business. Because of this, millions of businesses around the county utilize PPC Advertising to generate Online Revenue.
Businesses use Pay-Per-Click (PPC) Advertising to receive a consistent stream of Leads while their SEO Strategy is in place. With this being the case, what are you doing to make sure your PPC Campaign is in working order?
Do you have the right budget in place to achieve remarkable Results? Unfortunately, many businesses, small and large, struggle with their ad budgets. In this article, you will learn about how to set up the perfect PPC Budget to start thriving online.

Know Your Business

Sometimes, it can be easy to get off track with your Marketing Strategy. This may be because you want to set up a large ad Campaign to compete with your competitors but have limited means to do so.
To bypass this issue, you’ll need to learn more about your Business and scale your ad Campaign accordingly. If you have a small business with an eye for rapid improvement, then you should first sample some of your Budget to get your feet wet and make necessary improvements.
This will help you to establish an identity and learn The Basics of PPC Advertising.

Perform Regular Tests

In many ways, managing a PPC Campaign is like managing a stock market portfolio. Both campaigns will require managers to constantly experiment and take risks. Throughout your PPC Campaign, you Should perform Regular Tests to understand if you’re spending less or too much.
It’s important that a revelation won’t come anytime soon. Therefore, look at your PPC Campaign as an investment. You’re not going to likely to hit the jackpot and know what to do instantly.
Experimenting will save you money in the long run, while your campaign is going on.

Understand the Factors

When you’re getting started with your PPC campaign, it can be challenging to keep track of the many factors that are involved with influencing your PPC Costs. Fortunately, there are several Online Tools you can use to Automate your PPC Campaign and make abiding by your budget convenient.
It will take time to learn how to use these tools so you can begin reaping the rewards of a successful Campaign. This is just the drawback of being new to the world of PPC. Still, there is a sure-fire way of making PPC Simple.

Hire a PPC Company

If you’re too busy or inexperienced with PPC, your best bet is to Hire a PPC company. Doing so will allow you to delegate your PPC campaign to a proven company that will make sure that your PPC Budget is being met.
A PPC Company will also make sure that you are avoiding unnecessary costs that will help you save money now and in the long-run. All you’ll have to do is sit back and collect monthly progress reports so you can see how your ads are performing.

Work With a Reputed PPC Company!

Agency Partner Interactive is a world-renowned PPC company used by thousands of users. To learn more about how we can help you, call us today at (214) 295-5845 or visit Agency Partner Interactive for more information. 

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4_pay-per-click (ppc)_advertising_trends Tnclude In Your Digital Strategy

4 Pay-Per-Click (PPC) Advertising Trends To Include In Your Digital Strategy

4 Pay-Per-Click (PPC) Advertising Trends To Include In Your Digital Strategy

Tips From Professional Digital Marketers

As we transition to another new, marketing fundamentals and concepts are steadily evolving. Some sophisticated Pay-Per-Click Advertising Trends of last year have become obsolete. Newer ones are developed and are required to be used by marketers of this year.
If you’re not up-to-date on the current PPC Trends of 2020, then you could be falling behind your competitors. Needless to say, PPC is a cutthroat way of business. You can afford to gain any slippage from your Competitors.
With that said, new PPC trends have popped up for the year 2020. Let’s dissect which trends you can include in your Digital Marketing Strategy. 

1. Automation & Artificial Intelligence (AI)

Ad publishers like Google and Facebook have made it easier for users to configure their PPC Campaigns. With the implementation of both automation and AI, adjusting a campaign has become straightforward in the following ways:

  • Several monotonous PPC tasks have been automated to streamline configuration.
  • AI gives users the tools they need to make smarter decisions with their advertising budget.
  • Altogether, automation and AI lead to a higher ROI for users.

You can take advantage of both automation and AI to achieve enhanced growth of your PPC Campaign and gain increased real estate online.

2. Fewer Organic Search Results

The first page on Google captures as much as 91% of the search results according to Forbes. With that much influence, why do the other pages even exist? You can usually find the information you’re looking for within the first three SERPs. 
Marketers are predicting that Google will soon condense their SERPs and eliminate a lot of their pages. If this happens, PPC will become more prominent for marketers. This will increase the competition for the top spot of the SERPs.
In addition, more businesses will begin using PPC to gain more exposure. With that said, it’s important that you hire a proven Digital Marketing Company to give you a competitive advantage over your competitors. 

3. Increased Use of Video Ads

According to WordStream, 51% of marketers cite video as the type of content with the highest ROI. For this reason, videos are being featured more as ads on both Google and Facebook.
To mix up your PPC Strategy, try incorporating video ads in your strategy. Before, creating videos used to be a time-consuming and expensive process. Now, modern software has made it possible to create a video with minimal effort and spend.

4. Amazon Paid Ads 

Amazon is becoming a popular channel for purchasing paid ads. Why? That’s because Amazon houses more consumers that are ready to buy, unlike Google and Facebook. You can take advantage of Amazon’s audience who are ready to buy now.
This will help you to diversify your advertising budget on three channels and introduce your products and services to a new audience. It may take some time to optimize the correct ad strategy, but there’s no denying that you could set yourself up for future success.

Create Your New PPC Strategy?

Do you want to begin creating a new PPC Strategy for your Business? If so, Give Us a Call At (214) 295-5845 or Visit our Website at Agency Partner Interactive.

Not big on reading? That’s okay. Watch “4 Pay-Per-Click (PPC) Advertising Trends To Include In Your Digital Strategyinstead.

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3_pay_per_click_trends_in_2020

3 Pay-Per-Click (PPC) Trends in 2020

3 Pay-Per-Click (PPC) Trends in 2020

Tips From Professional Digital Marketers

Pay-Per-Click (PPC) is one of the most important aspects of Digital Marketing. Millions of businesses across the world use PPC to drive Qualified Leads and generate meaningful Sales Opportunities. 
However, new innovations are being created to make PPC more convenient for marketers. If you’re not following the PPC Trends of 2020, then you’re going to be at a massive disadvantage when it comes time to adjust your strategy.
Therefore, it’s important to begin optimizing your PPC Strategy with the newest Trends of 2020. If you want to start, here are three important PPC Trends you should be made aware of.

1. Artificial Intelligence 

For about a decade now, Artificial Intelligence (AI) was being used in virtually any industry to uncomplicate standard business practices. Now, AI has made its way over to the marketing sector.
Mainly, AI-enhanced PPC Software has been introduced to the fold. This software allows users to:

  • Understand which keywords users should bid for
  • Make sounder judgments that yield better results
  • Improve the ROI of any marketing budget.

Simply put, AI-Enhanced PPC Software gives marketers a smaller margin-of-error, which can result in improved sales and greater exposure online for your dollar.

2. Video Advertising

Video Advertising is not a new trend. Businesses have used video for many years to convert potential Customers. In fact, according to Wyzowl, 81% of businesses leverage video as a marketing tool. 
How does video correlate to PPC? It’s simple. Have you ever heard of Facebook videos? Creating Videos on Facebook is an amazing way to familiarize your target audience with your brand.
For example, if you’re selling accounting Software, you could create a video explaining helpful money-saving tips for businesses. This will help paint your brand in the heads of potential customers that will reach out if they’re convinced or ready to purchase later.

3. Amazon Paid Ads

Since the inception of PPC, Google and Facebook have held a dual monopoly over paid ads. It was simple. Google is the most preeminent search engine, and Facebook is the largest social media network in the world. 
Nowadays, Amazon has become a global power and is hosting paid ads on its platform. Don’t underestimate the power of Amazon paid ads. It does have a noticeable benefit over Google and Facebook. 
People who visit Google are typically still in the awareness stage of the Buyer’s Journey. This means they don’t know what they want yet and are looking for solutions. The same principle applies to Facebook, apparently more so since people only access Facebook to engage in conversations and read others’ feeds.
People who use Amazon are ready to buy now, so if you want to put your ads in the faces of people with more buyer intent, Amazon may be the answer. This doesn’t mean that Amazon is an untapped market.
Nonetheless, you can begin adopting a new platform to your PPC Strategy to begin reaching an entirely new audience. 

Give Your PPC Strategy a Boost!

Are you not sure where your PPC Strategy is headed? If so, give us a call at (214) 295-5845 or visit our website at Agency Partner Interactive for more information.

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what_is_voice_search_and_why_It_matters_to pay-per-click_(ppc)

What Is Voice Search And Why It Matters To Pay-Per-Click (PPC)

What Is Voice Search And Why It Matters To Pay-Per-Click (PPC)

Tips From Pay-Per-Click (PPC) Experts

 
Voice search is a growing trend around the world, especially in this quarter of the century. According to OC&C Strategy Consultants, 55% of households will own a smart speaker by 2022. 
In addition, 65% of 25-49 year-olds use a smart speaker at least once per day. With that said, is there a correlation between voice search and pay-per-click (PPC)? If so, can voice search impact the performance of a PPC Campaign?
All of these are interesting questions that have answers. Take a look below for more information.

What is Voice Search?

Voice search is a practical way people use a smart speaker to conduct an online query. Alexa is a popular smart speaker that allows users to search for local businesses, ask questions, and shop digitally.
You can also use your smartphone to conduct a voice search. The reason voice search is becoming more popular is that it’s more convenient than typing out a query. Voice search is set to surpass traditional search by 2020
This means marketers will know how to leverage Voice Search to complement their other Digital Marketing initiatives, particularly PPC.

What is PPC?

PPC is a Digital Marketing Advertising model that’s used to drive traffic to websites. Businesses that use PPC Advertising pay publishers when their ads are clicked. This is a mutual benefit to both parties – publishers make money and businesses receive exposure.
You’ve likely seen a PPC ad recently while searching for a raincoat online. PPC Ads typically are positioned above organic search results. In the near future, Pay-Per-Click (PPC) Ads could be displayed on smart speakers.
Continue reading below to see how this can be taken into effect.

Voice Search May Get Monetized Soon

Voice search is continually growing. However, it hasn’t been monetized yet by major publishers such as Amazon, Google, and Apple. This may become a problem in three major ways:

  • The rise of voice search will cripple traditional PPC Advertising
  • Online advertising would have to change if it can’t be Monetized.
  • Google, Amazon, and Apple would lose out on significant advertising revenue.

Simply put, publishers can’t afford to allow voice search to grow any further without monetizing it. Nonetheless, it will become a challenge to allow ads to be displayed on voice speakers without impeding its usability.
This challenge will have to be embraced very soon since more and more consumers are using voice search everyday for routine tasks. 

What Does This Mean for PPC?

Since it remains likely that publishers will begin to monetize smart speakers in the future, one can’t help but imagine that PPC fundamentals will also change. With that said, marketers must stay on their toes.
Many businesses depend on their PPC Strategy to drive qualified leads and revenue. If PPC were to drastically change, it would become difficult for these businesses to succeed. The only viable solution is to make voice search a part of your marketing strategy.

Leverage Voice Search Today!

Do you want to begin using voice search as a staple in your Marketing Strategy? If so, give us a call at (214) 295-5845 or visit our website at Agency Partner Interactive today.

Not big on reading? That’s okay. Watch “What Is Voice Search And Why It Matters To Pay-Per-Click (PPC)instead.

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