Tag: PPC Advertising

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How to Determine How Much to Spend on PPC Advertising

Posted on | by devops
Expert Tips For Setting a Pay Per Click Ad Budget

Pay-per-click (PPC) advertising is the lifeline of many businesses across the world. In fact, more than seven million advertisers invested 10 billion in PPC ads in just 2017, according to Social Media Today. 

Also, PPC advertising remains one of the major generators of one-page conversions. Like any marketing strategy, you must be cognizant of how you are spending your PPC budget.

You can’t mindlessly throw away dollars to an unrefined campaign, and you don’t want to limit the potential of your campaign by not investing in it properly. With that said, knowing how much you should spend on PPC advertising is essential.

This guide will explain key methods for determining the budget for your campaign commensurate the results you’re looking for.

Things to Consider Before Determining Your PPC Budget

Striking a balance between quality and quantity is important for any PPC campaign. However, you can’t do this without first defining the results you need and understanding the characteristics of your target audience. 

Ideally, you’ll need to recognize certain qualities about your target audience, which include:

  • Buying cycle
  • Visitor frequency
  • Geographic location
  • Target cost per lead (CPL)
  • Lead quality

These are all qualities you must understand about your intended lead. If you’re not yet sure what this lead looks like, you can start by asking the following questions:

  • What can I afford to spend?
  • How do I “value” a lead?
  • What is my website’s conversion rate?
  • How many leads do I need from my PPC campaign?

Let’s take a closer look at the information you’ll need to be aware of before determining your PPC budget.

How Much Do You Need to Spend to Get Started with PPC?

Once you know the answer to the questions above, you can perform some basic mathematical calculations to help you define your overall budget. Take a look at this image to further understand how this math will work.

How-to-Determine-How-Much-to-Spend-on-PPC-Advertising.
Let’s say that you need at least 250 leads per month from your PPC campaign and you have a conversion rate (close rate) of 15%. This means you’ll need 1667 conversions every month to convert 250 leads every month.
If your CPL is $25, you can expect to spend $1,388 every month or $41,666.67 annually to achieve this goal. 

Is There Anything That Affects How You Value Leads?

All leads aren’t created equal. Some leads will enter your funnel fully ready to do business with you. These are called qualified leads. On the contrary, others will need to be nurtured.

The value of leads will depend strongly on the following factors:

  • Geography: Are your leads valued more or less based on where they live? Are you willing to spend more money on leads from specific areas?
  • Bounce rate: How are your leads interacting with your website? What’s the average bounce rate for your website and what do your web users do after they click on your website?
  • Precedence: What have past qualified leads shown you?

Controlling the quality of leads that are derived from your PPC campaign is simple. You can utilize negative keywords to stop using search terms that don’t bring in qualified leads. 

You can also manipulate the placement of your ads and adjust them based on the time of day they appear. Doing this will ensure that you are putting your budget to great use. 

For example, if you analyze the performance of your ads during all days of the week, you may see that your CPL on Saturdays is higher than other days of the week, especially for international traffic. 

At this point, you should ask yourself, “are the leads I’m bringing in over the weekend worth the increased cost? Should I dial back my budget just a bit? This is where bid adjustments come into play.

Changing the schedule of your ads can help you save money overall, but it’s not the only way. Finding other growth opportunities is vital to saving more money and nailing down your PPC budget.

How to Find Growth Opportunities?

Will increasing your budget result in more leads? How can you define the marginal gain for every cent you are spending? Ultimately, it can be challenging to see how changes in your budget can influence your entire campaign.

Though, Google does offer some tools that can assist marketers in this task. If you’ve used Google Adwords for your campaign, then you’ve likely seen the “limited by budget” notification in your account.

If you have, then Google provides a helpful resource that will inform you just how much more leads you would receive if you increase your budget. Just take a look at this snapshot.

ppc-budget
This shows that Google can estimate the growth of your campaign based on your daily budget. For this user, increasing their daily budget will lead to more daily clicks. The user also has an option to set a different budget and see custom metrics for how that will impact the potential of their campaign.

Is There Anything to Consider Before Setting My Budget?

There are various scenarios that can affect your PPC budget, which include:

      • Search vs. the Display Network
      • Keyword Considerations
      • Search Engine (Google vs. Bing)
      • Device (desktop/tablet vs mobile)

To set the right budget, you’ll need to do some experimentation. Little changes can significantly impact your budget. Therefore, once you understand the growth opportunities for your campaign, you can move forward in increasing or decreasing your budget.

Over time, you can figure out if your budget is efficiently leading to the results you’re after. Finally, you can deliberate with your marketing team to optimize your campaign to reach your objectives.

This is the basis of creating a successful campaign and spending the correct amount of money to do so. 

Improve Your PPC Campaign Today!

As you can see, defining an accurate budget for your campaign takes a lot of knowledge and effort. If this is something you don’t have, then contact Agency Partner Interactive today to learn more about our PPC services. 

Not big on reading? That’s okay. Watch “How to Determine How Much to Spend on PPC Advertising” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

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The Guide to Ecommerce PPC on Google, Bing, and Amazon

Posted on | by devops
Expert Tips From Pay-Per-Click (PPC) Experts

If you’re running an e-commerce store, then you have a wide variety of options at your disposal. You can either sell your products on your website or transfer these products to Google. 

The choice is yours. However, having a versatile e-commerce strategy will increase your chances of gaining conversions from several prominent online platforms. With that said, which e-commerce platforms are you using to advance your marketing goals?

If you’re using a limited suite of e-commerce options, then you should keep reading. In this article, you’ll learn how you can streamline your marketing goals on Google, Bing, and Amazon.

Google

Google is the world’s largest search engine. Therefore, it’s no surprise that millions of businesses use this platform to achieve better results with their PPC campaigns. If you’re already using Google as an advertising space, then you need to follow these tips:

  • Use as much information as you possibly can. The more information you provide, the better Google can align your ads with incoming search queries. Also, the more Google can match these ads to search queries, the more relevant these ads become.
  • Develop a targeted description and title. This will help your ads become more enticing to your target audience.
  • Create the best landing page experience. Your landing page is the end of your sales funnel and should be very persuasive. 

Bing

Many businesses choose to use Bing because of the low barrier of entry, the possibility of using less of your budget, and a higher chance of online visibility with your paid ads. If you want to begin optimizing your Bing ads, then you should follow these steps.

  • Avoid import errors. Google and Bing ads require different minimum thresholds. When you import Google ads to Bing, it will instantly set the values of these bids according to its platform. Make sure all of these values are correct before moving forward.
  • Look at the targeting settings. The difference between Google and Bing ads involve the targeting settings of both platforms. More often than not, you’ll need to set up specific target settings on Bing. 

Amazon

Amazon is becoming one of the most preeminent advertising platforms online. There are a few tips you should be aware of before beginning your PPC campaign on Amazon.

  • Keep your campaigns structured consistently. It’s essential to make sure all of the aspects of your campaign are structured identically. This means that your brand, product category, and top-selling products should look the part.
  • Post similar products in the same ad groups. When you set up new ad groups, you should be able to place similar products in these groups. Doing so will lead to increased visibility for these products so you can achieve maximum conversions.
  • Use some automated features. PPC is now becoming automation to streamline the mundane process and achieve enhanced results. Don’t be afraid to use Amazon’s automated products if you don’t have the time to manage your campaign.

Impact your PPC Campaign Today!

If you want to impact your PPC campaign, then you’ll come to the right place. Give us a call at (214) 295-5845 or visit Agency Partner Interactive today for more information. 

Not big on reading? That’s okay. Watch “The Guide to Ecommerce PPC on Google, Bing, and Amazon” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

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How To Set A Pay-Per-Click (PPC) Budget

Posted on | by devops
Tips From Pay-Per-Click (PPC) Experts

Pay-Per-Click Advertising is one of the most effective ways of generating Qualified PPC Leads for your Business. Because of this, millions of businesses around the county utilize PPC Advertising to generate Online Revenue.

Businesses use Pay-Per-Click (PPC) Advertising to receive a consistent stream of Leads while their SEO Strategy is in place. With this being the case, what are you doing to make sure your PPC Campaign is in working order?

Do you have the right budget in place to achieve remarkable Results? Unfortunately, many businesses, small and large, struggle with their ad budgets. In this article, you will learn about how to set up the perfect PPC Budget to start thriving online.

Know Your Business

Sometimes, it can be easy to get off track with your Marketing Strategy. This may be because you want to set up a large ad Campaign to compete with your competitors but have limited means to do so.

To bypass this issue, you’ll need to learn more about your Business and scale your ad Campaign accordingly. If you have a small business with an eye for rapid improvement, then you should first sample some of your Budget to get your feet wet and make necessary improvements.

This will help you to establish an identity and learn The Basics of PPC Advertising.

Perform Regular Tests

In many ways, managing a PPC Campaign is like managing a stock market portfolio. Both campaigns will require managers to constantly experiment and take risks. Throughout your PPC Campaign, you Should perform Regular Tests to understand if you’re spending less or too much.

It’s important that a revelation won’t come anytime soon. Therefore, look at your PPC Campaign as an investment. You’re not going to likely to hit the jackpot and know what to do instantly.

Experimenting will save you money in the long run, while your campaign is going on.

Understand the Factors

When you’re getting started with your PPC campaign, it can be challenging to keep track of the many factors that are involved with influencing your PPC Costs. Fortunately, there are several Online Tools you can use to Automate your PPC Campaign and make abiding by your budget convenient.

It will take time to learn how to use these tools so you can begin reaping the rewards of a successful Campaign. This is just the drawback of being new to the world of PPC. Still, there is a sure-fire way of making PPC Simple.

Hire a PPC Company

If you’re too busy or inexperienced with PPC, your best bet is to Hire a PPC company. Doing so will allow you to delegate your PPC campaign to a proven company that will make sure that your PPC Budget is being met.

A PPC Company will also make sure that you are avoiding unnecessary costs that will help you save money now and in the long-run. All you’ll have to do is sit back and collect monthly progress reports so you can see how your ads are performing.

Work With a Reputed PPC Company!

Agency Partner Interactive is a world-renowned PPC company used by thousands of users. To learn more about how we can help you, call us today at (214) 295-5845 or visit Agency Partner Interactive for more information. 

Not big on reading? That’s okay. Watch “How to Set a Pay-Per-Click (PPC) Budget” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!