PPC_management_agencies

How Much Should Working with a PPC Agency Cost?

Expert Tips For How Much Should Working with a PPC Agency Cost?

If you’re in the market for PPC (pay-per-click ads) services, you may be wondering how much you should expect to pay. Pricing can vary widely among PPC advertising companies, so it’s important to know what to look for when choosing one. In this article, we’ll look at the rates that PPC management agencies typically charge as well as some factors that can affect the cost of their services. So, whether you’re just starting out with paid search advertising or looking for a new agency partner, read on to learn more!

What’s the Cost of Hiring a PPC Management Agency?

A quick Google search on how much you should pay for PPC management services will reveal a wide range of articles with conflicting advice about what’s “normal” or “average” when it comes to agency pricing. You’ll find that PPC Agencies will charge anywhere from $250 to $5,000+ per month. When you see numbers at $250 to $300, it’s often too good to be true. On average, that buys you about two hours a month for any agency. Will you be getting the best results possible when someone is looking at your account for roughly half an hour a week? How much can that agency do strategically for you to maximize your ad spend?

What’s a Realistic Expectation for PPC Management Pricing?

If you’re looking for an agency that can actually drive revenue and deliver the best results, you should expect your PPC management costs and ad spend costs to be about the same. If you’re spending $2,000 a month on ad spend and you want to see deliverable results with Google Ads, you can expect to pay an additional $1,000 to $1,500 to a PPC agency.  

That figure may seem like a lot, but realistically, that’s what you’ll need to be looking for when pricing agencies. This number allows an agency to really dive in and spend time with your account. They need to be constantly optimizing and figuring out innovative ideas for improvement. As your ad spend goes up when spending money across multiple campaigns, so should your agency spend.

Why do I have to spend more with a PPC agency just because my ad spend goes up?

You could spend less or go with cheaper agencies while still seeing some results month over month, but in order to scale the results of your ad spend, you need an agency that spends more time in your account for at least 1 to 2 hours per week at a minimum. With more money being spent on Google Ads, the agency will have to keep track of more keywords and run more campaigns. 

Are the Returns Really Worth the Investment?

With the right agency and strategy, 100%.

At Agency Partner Interactive, we have a client that spends roughly $15,000 per month on both ads spend and PPC management fees. They see a return of close to $250,000 on that investment. This is only possible when you properly invest in a dedicated digital marketing agency. This empowers them to spend more time analyzing your audiences, campaign performances, and more. If you’re only buying the agency 30 minutes a week to spend on your account, it’s impossible to achieve that level of return.

How Do I Make Sure I’m Getting the Most Out of the PPC Agency?

The absolute best way to ensure you’re maximizing your ROI (return on investment) is through communication. Constant communication with your PPC agency allows you to discover what is and is not working so that they can adjust their strategy as soon as possible. If you’re not communicating often and clearly with your PPC agency about what qualified leads look like or whether their Google Ad campaigns are actually delivering qualified leads, you’ll be in for a world of trouble.

What sort of trouble?

If your PPC agency partner is driving a ton of leads for you only to find out later that most of those leads are spam, you aren’t giving the PPC agency a chance to fix these issues. The earlier you can provide feedback on the results you’re seeing, the earlier your PPC agency can solve potential problems and save you money.

What Should I Expect When First Starting Out with a PPC Agency?

You should anticipate a learning curve, especially during the beginning of your relationship with your PPC agency. It’s critical to be aligned and vocal about what you are and aren’t seeing. This way, you and your PPC agency will be constantly working toward achieving better results together.

Start with a smaller budget during the preliminary stages. After you’ve proven your concept through testing and refining your audience and campaigns, you will have gathered the data to inform your decisions before you start investing heavily.

Why Agency Partner Interactive?

As Dallas’ top digital marketing agency, we optimize marketing investments in real-time with our PPC bid and budget management services. Our PPC and data science teams can adjust search campaigns in competitive markets up to 48 times in over 24 hours. Our digital marketing experts will help you attract valuable customers, drive sales, increase your leads, build brand awareness, and more. API knows that every penny spent is an investment to produce a return, and our transparent communication and fair pricing will keep you in the loop every step of the way. Ready to optimize your business with an award-winning PPC Agency? Contact us today to get started!

pay-per-click-blog

How Much Should You Pay A PPC Agency?

Expert Tips For How Much Should You Pay A PPC Agency?

Let’s be real, search engine optimization (SEO) is a crucial component of modern marketing. But while rising up the ranks and getting to the top of the search results list may be vital to your success, it takes time. Sometimes six months or more before you start to see a return on your investment.

Thankfully, there is a more immediate option that can work on its own alongside strategic SEO. It’s called Pay-Per-Click marketing (PPC).

What is PPC Marketing?

Pay-Per-Click marketing is exactly what it sounds like. It is a form of Digital Marketing in which you pay a given PPC Agency per click you receive.

The way it works is straightforward and simple. Your listing comes up through chosen keywords before the organic search results on a search engine’s results page or appears on that engine’s vast network. When a user clicks on your listing, you pay your PPC Agency.

How Much Should You Pay a PPC Agency?

Before we answer the “how much” question, it’s important to be familiar with the different pricing models that PPC management agencies use for billing.

Here’s a brief overview of the three most common PPC pricing models:

  1. Percentage of Ad Budget Pricing

If you’re shopping for help with PPC, you’ll probably see a lot of agencies using a “percentage of spend” pricing model. Under this model, clients pay agencies a predetermined percentage of their spend on the ads that the agency is tasked with managing.

Good for: Companies with a larger or growing ad spend, given the percentage reduction that comes with a total budget increase. Many agencies that use this model will require minimum spending.

Not great for Smaller companies with tiny budgets. Minimum spends are often associated with this model, so if your budget isn’t big enough, you’ll likely be stuck with some hefty fees to make it worthwhile for the agency to work with you.

  1. Management Fee + Percentage of Ad Budget Pricing

Many marketing agencies will charge a management fee to cover overheads related to the PPC ad campaigns they’re managing for clients. 

Like the first example, this pricing model also uses the percentage of ad spend as its baseline, just with an additional fee.

Good for: Customers who want transparency and ultimate ownership of their accounts. 

Not great for Very low-cost accounts. Very small businesses are best served with automated platforms for which a pure percentage of spend makes sense.

  1. Flat Fee Pricing

Some agencies will charge a flat, pre-determined fee after settling on a scope of work and calculating the static costs related to managing the client’s PPC campaigns. Some businesses prefer the straightforward nature of this model, so long as the activities and services included in the scope are clearly defined.

Good for: Relatively static campaigns and clients who want fixed expenses each month.

Not great for Dynamic campaigns. Many businesses are seasonal and/or use specials to drive business. In these cases, both the management burden and the ad-spend will need to be more flexible.

Now that you know the different types of PPC models answering the question of how much you should spend on a PPC agency is simple, how involved do you want to be?

Are you a small-to-mid-sized business decision-maker who simply wants to see a lift in inbound leads from activities like PPC

For decision-makers on this scale, the minute details can be tiresome and pull you away from more pressing concerns.

If this is the case, a pricing model based on a percentage of your ad budget probably makes the most sense. 

But, if you’re looking to tinker and get hands-on with your PPC ad budget and campaign, you’ll want to look for agencies that itemize their services so you can carefully manage your budget.

Examine your business model, think about your personal preferences, and how aggressive and hands-on or conservative you want to be.

The choice is solely up to you.

As the old poet and philosopher Titus Maccius Plautus once said, “you have to spend money to make money.”
Most important, as with most things in life is communication. it is crucial that you as the decision-maker and the PPC Agency.

You choose are on the same page.

Ensure that your goals and overall marketing objective is clear and understood by everyone involved. Without proper communication PPC and any other marketing will be ineffective.

Marketing is challenging, it takes specialized knowledge and expertise to build a campaign properly targeted to your audience. Let Agency Partner help you now and get the arrow pointing up on your website traffic, clicks, and conversion rates. 

Not big on reading? That’s okay. Watch “How Much Should You Pay A PPC Agency?” instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

ppc_election_campaign_2020

How the 2020 Election Season Affect PPC Campaigns

Expert Tips For 2020 Election Season

Pay per click (PPC) advertising is one of the best ways to attract new leads to your brand, especially with Google Ads and Facebook Ads. But with the 2020 election quickly approaching this November 3rd, you may be wondering, “how does the election affect PPC advertising?” After all, the 2016 presidential election put Facebook Ads under scrutiny with a scandal of Russian influence on the platform. Given that recent history, are your PPC campaigns going to be affected due to the upcoming 2020 election?

The answer is most likely yes, and that exactly how the election will affect your PPC advertising is going to depend on the geolocations you’ll be advertising too. As a leading digital marketing agency that specializes in being a PPC agency, here is a discussion of four ways we expect PPC campaigns to be affected in the coming weeks leading up to the 2020 election.

  • Getting Your Ads Approved Will Likely Be Harder as Google Ads and Facebook Ads Want to Ensure Ad Legitimacy

PPC campaign platforms like Facebook have come under the microscope for allowing fake or misleading ads on its platform both politically related and not. As such, both Facebook ads and Google ads are expected to be harder to get approved in the weeks before the 2020 election and to take a longer time to get approved too.

The reason – Google Ads and Facebook Ads want to make sure they are approving PPC campaigns that are legitimate and true. Since many different organizations run political ads outside of official candidates’ campaigns, you can expect there to be an influx in new Google Ads and Facebook Ads getting in line to be approved.

As a PPC agency, we encourage you to be proactive about getting your PPC campaigns, especially any that you have specifically created for the fall or the holiday season, created and submitted for approval in advance. By creating content now, even for ads you want to run for Halloween or Thanksgiving, you’ll be one step closer to getting them approved more quickly given the expected PPC campaign approval bottleneck thanks to the 2020 election.

  • Facebook Ads and Google Ads Won’t Run Local 2020 Election Ads in Washington State and Canada

If you’re planning to run political PPC campaigns for the 2020 election, you should know they’re not allowed everywhere. Both Washington state and Canada have, through the threat of litigation, caused Facebook and Google to make the decision to not run any local election ads in these geolocations.

If you’re looking to create PPC campaigns on Facebook Ads or Google Ads that will be political in nature, you’ll need to look for an alternative advertising channel to get your message across to your intended audiences.

  • There’s The Potential for Consumer Distrust in Pay Per Click Ads As the 2020 Election Approaches

As the 2020 election gets closer and closer, you can expect more pay per click ads to appear online on platforms like Google Ads and Facebook Ads. These PPC campaigns will be run by candidates, major parties, lobbyists, PACs, and Super Pacs, and more.

While some people love getting involved in elections and the political process, others don’t. This latter group is especially likely to have a growing distrust of political PPC campaigns, and potentially all PPC campaigns, the closer we get to the 2020 election.

As a digital marketing agency, we have a few suggestions to help maintain trust amongst Facebook Ads and Google Ads viewers. First, if your brand is apolitical and your company doesn’t support any political party, don’t mention politics or the 2020 election in your ads. This will help keep those who are tired of hearing about politics from avoiding clicking on your ads. However, if your ads will be political in nature, or have a political slant, make your political leaning very clear. This will help you better pinpoint your target audience and get a better response to your ads’ call to action, too.

  • PPC Ads Are Expected to Spike in the Swing States

Our final thought in answering the question, “How does the election affect PPC advertising?” is that there’s an anticipated influx of PPC ads coming to American swing states in the coming weeks. This can mean a few things if you advertise in a swing state.

First, with the expected increase in Facebook Ads and Google Ads in swing states, there’s also the anticipation for ad fatigue until the 2020 election season is over. This means you may see a temporary drop in clicks to your PPC campaigns in these geolocations as Internet users simply get tired of seeing so many pay per click ads.

Second, if your product or service is discussed in politics, keywords that you commonly use may be in higher demand, thus driving up their cost per click (CPC). For example, if you work in the healthcare industry, you can expect related keywords to become more frequently bid on in the next few weeks, thus driving up your CPC on them.

Finally, just as we mentioned earlier that ads are going to start taking longer to get approved, these delays may be even more pronounced in swing states. So if you’re planning on running a geo-targeted PPC campaign in Ohio, for example, get started on it now.

As a PPC Agency, We Can Help You with Your Pay Per Click Campaigns

While we are a full-service digital marketing agency, many of our clients know us for our PPC agency specialities. We help brands throughout the US create, optimize, and manage a variety of PPC campaigns on Google Ads, Facebook Ads, and other pay per click platforms.

Whether you want to pay per click advertising help for the short term because of the upcoming 2020 election, or you’re ready to engage with a PPC agency to take over your PPC campaign efforts, we can help. Simply contact us today to express your needs by calling (214) 295-5845, emailing sales@agencypartner.com, or filling out our online contact form.

Not big on reading? That’s okay. Watch “How the 2020 Election Season Affect PPC Campaigns” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!