Tag: ppc landing page

seo-ppc-landing-pages

Get More Leads and Conversions: Tips for Using SEO and PPC Landing Pages 

Posted on | by devops

As a business owner, your primary goal is to increase revenue, and landing pages can be a valuable tool to help you achieve that. A landing page is a standalone page created specifically for marketing or advertising campaigns, designed to drive traffic and encourage visitors to take specific actions. They can be optimized for search engines (SEO landing pages) or paid advertising (PPC landing pages) to attract potential customers and convert them into leads or sales.   

With the right landing page tips and strategies, you can create high-converting tools that boost traffic, generate leads, and increase revenue reliably for your business. In this article, we will explore how landing pages work and provide tips for using both SEO and PPC landing pages to achieve your business goals.  

What Are Landing Pages?   

Landing pages are an essential component of any successful online marketing campaign. In simple terms, a landing page is a web page that a user arrives on after clicking a link in an email, advertisement, or search engine result.   

These pages are designed to guide visitors towards a particular action, whether filling out a contact form, making a purchase or downloading an eBook for email capture.   

Essentially, a landing page’s primary purpose is to convert leads into customers by encouraging them to take specific actions that align with your business goals. Creating a compelling and targeted landing page can increase the likelihood of converting visitors into paying customers and achieve your business objectives.  

What Are SEO landing pages?  

SEO landing pages are crucial to any successful search engine optimization (SEO) strategy. These pages target specific keywords or phrases that potential customers use when researching products, brands, or services. Optimizing the content and structure of your organic search landing pages can improve their ranking on Google’s Search Engine Results Pages (SERPs) and attract more online traffic and visibility.   

Pro SEO landing page tip: geotargeting or hyperlocal SEO helps small businesses improve search visibility to attract more local customers around your area. Creating an SEO landing page with the topic “pet stores near me” is a great way to attract high-intent customers ready to purchase.  

Purpose of SEO landing pages   

SEO landing pages improve a website’s ranking and visibility for specific keywords or phrases in SERPs. By optimizing the landing page with relevant and high-quality content, using appropriate keywords, and ensuring it is user-friendly and accessible, businesses can maximize brand exposure and drive more qualified leads over time.  

What Are PPC landing Pages?   

PPC (Pay-Per-Click) landing pages are created specifically for paid advertising campaigns. They’re optimized for conversions, with an attractive and compelling message, relevant and high-quality content, and a user-friendly design. Creating a dedicated landing page for your paid ad can decrease your cost-per-lead and increase conversion rates.   

Purpose of PPC landing pages  

PPC landing pages are specifically geared toward conversions. Since users have clicked on your paid ad and were redirected to its corresponding landing page, the prospect is interested in your products or services and is highly likely to reach out. The best PPC landing pages are:  

  • Relevant to the specific audience 
  • Hyper-focused on one action 
  • Includes facts, testimonials, and data that shows proof of previous success 
  • Clear, concise, and easy to read 

Landing Page Best Practices  

While the intent behind each SEO and PPC landing page is to target specific audiences and encourage them to achieve a particular goal for your business, keeping these best practices in mind can help steer you in the right direction.   

  • Relevance – the landing page’s content should be aligned with the intent of the search query or ad that led the visitor to the page. 
  • Quality content – high-quality, relevant content persuades the visitor that you’re the right business to work with. 
  • Clear call-to-action – keep the CTA short, sweet, and powerful without asking for too much information.  
  • Mobile-friendly – optimize your landing pages for mobile devices and have a responsive design that adjusts to different screen sizes. 
  • Fast load time – ensuring your landing pages load quickly across all devices directly correlates with conversion rates and poor user experiences. Removing unnecessary images, pop-ups, and large graphics can speed up load times to ensure your visitors stay on your page.  

SEO Landing Pages vs PPC Landing Pages  

SEO and PPC are two digital marketing techniques that offer unique advantages.   

SEO landing pages enhance visibility to attract wider audiences through search engine rankings. Higher rankings can be achieved using keyword implementation, website optimization, building backlinks, white hat SEO techniques, creating high-quality content, and improving website speed and usability.  

On the other hand, PPC advertising involves placing ads on search engines or other platforms and paying a rate for each time a user clicks on your ads and redirects to your dedicated landing page. The goal is to drive immediate traffic to a website or page to convert visitors into customers.  

While both SEO and PPC can effectively drive traffic and conversions, there are some key factors differentiating the two.   

Cost   

SEO is typically a long-term investment taking time and ongoing effort to achieve results, whereas PPC requires ongoing payment each time ads are clicked.  

Timing   

SEO is a long game that generates greater value with each landing page created, while PPC is typically a one-and-done digital marketing strategy.  

Targeting   

PPC allows more precise targeting of specific audiences and keywords, while SEO depends on organic search traffic.  

Ultimately, the choice between SEO and PPC will depend on various factors, including business goals, budget, competitive landscape, and target audience. When properly executed, businesses increase revenue and brand awareness for long-term, sustainable growth with both.   

Final Thoughts on Landing Pages for SEO and PPC  

Landing pages are a critical component of both SEO and PPC marketing strategies. For SEO, landing pages can help to improve website rankings, and online visibility, which attracts organic traffic by providing high-quality, relevant keywords and a clear call-to-action and monitoring performance to make data-driven decisions for website optimization.   

For PPC, landing pages must be written in a targeted audience-driven format that can help convert paid traffic into leads or customers by aligning with the ad’s messaging and providing a streamlined, compelling user experience.  

A Top SEO & PPC Marketing Agency  

Agency Partner Interactive is a full-service agency that offers revenue-driven digital marketing and web development strategies to help businesses achieve their full potential.   

Our dedicated PPC specialists and SEO experts offer award-winning services using the latest technologies and best practices to maximize visibility, ramp up conversion rates, and improve your bottom line. We work with you to build a custom landing page for your business and continuously optimize campaigns to get higher-quality leads and grow your customer base.   

Our professional SEO services help brands see as much as a 430% increase in web traffic and a 113% increase in the top 3 keyword rankings. While SEO takes time, our clients see results within 3 months.   

Wondering about PPC? We help clients gain a 169% increase in conversion rate and a 65% decrease in cost per lead.   

If you’re ready to see those results, schedule your free 30-minute strategy session with our internet marketing experts today! 

landing-page-optimization

How to Optimize a Landing Page

Posted on | by devops
Expert Tips For How to Optimize a Landing Page

Not seeing the results you want from your landing pages? With so much to consider in a marketing strategy, it’s easy to overlook an element that just might be what’s holding you back from maximizing your conversions. Agency Partner’s put together some tips on how to optimize your landing pages in 2022!

What is a landing page

In a tiny nutshell, landing pages are all about serving one single purpose (conversion) led by one single action driver (a call-to-action) all focused on one single offer (selling a product, signing up for a newsletter, redeeming an e-book). Simple enough!

For a more in-depth look, check out our recent blog post all about landing pages!

Tips For Optimizing Your Landing Page

Keep Your Landing Page Focused
Users need to focus only on one thing here – your page’s purpose. Keep the number of actions on the page to a minimum. Try minimizing or entirely not including any further site navigation or unnecessary form questions. Any distractions can hurt your chances of a user’s conversion.

Make Your Offer Clear and Direct
The modern consumer does not have time to search and piece together what your offer is. S-p-e-l-l it out for them. Make sure all of your text content supports that singular message and creates a stress-free user experience.

Analyze Your Page’s Layout, Design, and Content

  • Consider Visual Elements

One of the most important factors of digital design is scanability. Use the contrast of colors to highlight your buttons, your call to action, your headlines to make those key elements stand out to your user in a single glance.

  • Test different headlines and copy

In a visual-obsessed world, words still carry a lot of power. When you’re writing, are you considering your user and the way people consume information online today?

  • Text needs to be concise and scannable rather than in big blocks.
  • Keep your language simple, clear, and appropriate for your target audience
  • Lists, be it bullet point or numbered, are an excellent tool for readable formatting.

Think also about the approach and technique of your writing. Marketing is all about the buying and selling of emotion, so what emotion do you want your users to feel when they’re reading your page? Make sure your writing clearly reflects that.

  • Keep the important parts above the fold.

Remember physical newspapers? “Above the fold” comes from placing the headlines and top stories most likely to grab attention all on the top of the first page.

Think of what your landing page shows when it opens up and before any scrolling from the user. It’s the same principle! Put all your most important and attention-grabbing elements right up at the top. Above the fold = Before the scroll

Bonus Tip: Scroll maps like Hotjar can help you quickly view formatting across devices and even give you insight into where users hover most on your page! 

Show Your Credibility
Consider including elements that reassure the user they’re not about to get duped by a scam. Third-party reviews, customer ratings, partner logos, and client testimonials are an excellent tools for this. Just don’t forget to convert any third-party element to run natively on your page!

Test Compatibility Across Multiple Devices

Check your analytics to see how your users are viewing your page. Considering how high the rate of mobile viewing is, odds are you’ll want to check that your site translates well to mobile devices. Then consider the difference between viewing on an iOS versus an Android. A user will quickly lose interest in your page if it’s not UX-friendly on their preferred device. 

Consider Your Page’s Load Time
Is your bounce rate higher than you’d like? Take a look at your landing page’s loading time. A page that takes longer than approximately 3 seconds to load typically sees dramatic drops in user engagement, no matter how good the page is. Nobody’s got time for that. 

A simple way to increase load time is by simplifying your page, be it minimizing the amount of graphics or reformatting any video content, or editing down the text content. The less your site host has to handle, the faster it can share your message, the happier your users, the better your conversions.

Maximize SEO
Search engines can be very particular about what they prefer with tons of rules and best practices to consider. It’s largely up to you to convince Google, Bing, etc. that your page provides value to their users. Keyword research is the most popular method of appeasing the SEO gods; so be sure to invest some time into ensuring you’re targeting the right market and using language that allows you to reach that audience from an angle that lets you stand out!

And most importantly…

A/B Test EVERYTHING!

A/B testing is arguably the key to mastering landing page optimization. The more tests you run, the greater data you have in understanding what truly works for your landing page, from graphics to CTA to layout. It’s a constant task that requires you to only change one element at a time for comparison. Otherwise, the source of the impact on conversion can be tough to determine. 

Landing pages can be a key part of any digital marketing strategy, and they can be tricky to get right. That’s where our team at Agency Partner comes in!  We’ve been optimizing landing pages for years and know what works (and what doesn’t). If you want help getting your landing page right, contact us for a consultation today!

landing-page-design-1

What Is a Landing Page? Landing Pages Explained

Posted on | by devops
Expert Tips For What Is a Landing Page? Landing Pages Explained

Whether it’s brand-spankin’ new, redone, overhauled, or just touched up, every page of your website development has to have a clear purpose. The About page, the Homepage, the Search, and the Contact page- all pretty straightforward in their function. But what about a Landing page?

What Is a Landing Page?

A landing page also called a “lead capture page,” is a single web page that appears online when someone clicks your link. That link may appear in a banner ad, a marketing email, a SERPs result, or a social media post, to name just a few. It’s designed to collect digital information from website visitors, such as email addresses and other personal information, or to help convert site visitors into leads. Landing pages help you build an online following, a contact list, and even greater sales—positively vital for any modern business.

Why Do I Need a Landing Page?

In the marketing funnel, the conversion happens once that link is clicked within the ad or email. Maybe it’s where the visitor decides to download that eBook they saw advertised or sign up for a free trial! A landing page should feature these elements:

  • One value proposition
  • A primary, clear message
  • One simple call to action, or CTA

It’s all centered around promoting one singular macro conversion and communicating the benefits of following the CTA. This hyper-focus should keep your objective clear and your visitor, well, focused on following through with that objective.

Can Any Page Be a Landing Page?

The answer is yes and no. There are two primary types of landing pages: referential and transactional.

  • Referential

Referential is all about giving relevant information to the visitor. The goal here is to keep the visitor as focused as possible on the specific message by conveniently providing all necessary info to convert that visitor into following your CTA.

  • Transactional

This is a page where the visitor must first fill out an info form (like e-mail capture for a mailing list, for example) to receive a discount code or access to download that e-book. Capture as much information about the visitor as possible, but be cognizant of how much is too much to your visitors!

While any page on your website can technically act as a landing page, it depends on how singularly concentrated the content, and the CTA of that page is. Often but certainly not always, a landing page offers no further website navigation. It can be very convenient and cost-effective to customize a single page rather than invest in building out an entire website. (Psst…Agency Partner can help with both!)

A landing page can arguably also still have some supplementary content. For example, your main navigation could house several subpages that are highly relevant to the primary topic of the landing page. This would require the user to stay on this single URL for extended periods to access all related content. However, make sure these subpages contain information only relevant to that value proposition, primary message, and simple CTA!

What Does a Landing Page Look Like?

Landing pages, be it referential or transactional, typically include some combination of the following:

  • A headline: This is all about your offer’s top-selling point – make sure it grabs attention!
  • A subheading: Add a bit of extra supporting information below your headline.
  • Copy: Tell your visitor all the details about what you’re offering and why they need it. Keep this information easily digestible – bullet point lists are a great option to include here!
  • A lead form: Key to the transactional landing page, this form collects contact information from your visitors.
  • CTA: Make it clear what you want your visitor to do next – “Buy Now,” “Read More.”
  • Permission checkbox: While not required everywhere, it’s a safe assumption that any contact sent to your visitors who fill out the lead form (think marketing emails) will require their indicated permission. Always get consent first!

Other features to consider

  • Comparisons: Need to convey what makes your product or offer different? Create comparison tables to highlight the exact features you have over your competitors.
  • Testimonials: Stats prove that testimonials rank around 90% in content effectiveness. Let your customers share their stories with you to help build trust and credibility.
  • Video: Video is the most engaging format these days. If suitable for reaching your target customer, embed a native video onto your page.

Look out for an upcoming post on how to optimize your landing pages! We’ll see you there!

Need some more detailed help now with your current landing pages or a new, custom landing page made to promote your offer? Head over to our Contact Us page, and let’s see what we can do for you!

ppc_blog

How to Improve Your PPC Landing Pages

Posted on | by devops
Expert Tips For How to Improve Your PPC Landing Pages

Pay per click (PPC) advertising is now more proliferate, and more relevant, than ever before. Whether you’re advertising on Google Ads, Bing Ads, Facebook Ads, or another platform, you want to make sure you’re doing everything possible to make your PPC landing pages provide your leads with the right information and the best user experience that’s possible.

As a digital marketing agency that works with a variety of brands on PPC advertising, we help companies in several different industries with landing page creation and landing page optimization. Keep reading for our best tips for optimizing your PPC landing pages, including things you can do right now to improve these important aspects of your PPC campaigns on Google Ads, Bing Ads, and Facebook Ads.

1- PPC Landing Page Speed Matters – A Lot

According to the latest Google statistics, 50% of all search queries happen on a mobile device. Do you know what else Google is reporting? Mobile searches completely abandon a website – including several PPC landing pages – if a page takes more than 3 seconds to load. Just 3 seconds? That means losing your potential next customer can happen extremely quickly.

To make sure your page speed is fast enough for today’s mobile web searcher, consider the following landing page optimization tricks:

  • Don’t overload your PPC landing pages with images. Focus on one clear image – that loads quickly, of course – that conveys your message to viewers.
  • Test your mobile speed score before you finalize a PPC landing page. It’s better to learn now than later that you need to go back to the drawing board.
  • Keep your designs simple and easy to load. Don’t waste valuable page speed on loading an intricate web design for PPC landing pages.

2- Design First For Mobile, Next for Desktop

Even though half of all Google searches still happen on desktops, you really should be designed with the mobile viewer in mind first. And this is whether you’re performing landing page optimization for Google Ads, Bing Ads, or Facebook Ads.

Think about it this way. Your PPC landing pages are being designed by digital marketing professionals who have large screens for their laptops or desktop computers. That means, when they’re designing and testing PPC landing pages, they’re getting the full view. But how often do you test your PPC landing pages on your iPhone or Android phone before you publish them? Be honest, it’s okay. We’re here to help, not to judge.

You see, responsive design is so important, it should be the first thing you test for today and most likely in the future.

If you’re not considering how your pages view on mobile devices when you’re performing landing page optimization, you’re leaving out 50% of your viewers. Make sure your hero image, key message, and any CTA are easily viewed above the fold on multiple different mobile devices before you push a PPC landing page to go live.

3- Focus on Quality, not Quantity

Some PPC advertisers are all about conversions. They want to increase their conversion ratio as much as possible.
However, if you only focus on conversion, you’re forgetting about what’s even more important – converting qualified leads.

Think about it. Which would you rather have your sales team follow up on – 100 leads that found you but aren’t necessarily interested in your product or service, or 10 leads who were pre-qualified through your detailed lead capture form? The answer is obviously the latter.

This is why we never recommend you deploy certain landing page optimization techniques that other digital marketing agencies might suggest, such as slimming down your lead capture form to be as small as possible and still fit into your company’s sales funnel.

Trust us, qualified leads who are truly interested in your products will take the time to provide the additional information you request. And by filling your sales pipeline with qualified leads, you’re best utilizing your internal sales resources.

4- Simplicity is Key

Minimalism is in, and definitely far more than keeping your home easy to organize.

One of the best landing page optimization tips we can offer you is to keep your landing pages simple. Too much information is overkill and can overwhelm viewers. Your landing page sweet spot is when you give viewers just enough information to entice them to either keep searching your website or fill out a lead capture form so they can be put into your sales funnel. Never list all your product details on your landing pages – that’s far too much information for a PPC ad clicker to see upfront.

5- Use Personalization Wisely

Personalization is changing PPC advertising. But you don’t want to go overboard with personalization in a way that makes viewers have data privacy concerns.

Some ways that we recommend you use personalization on your landing pages include:

  • Display different images for male and female viewers that A/B testing has proven to be effective.
  • Use localized images based on the searcher’s geolocation.
  • Constantly be A/B testing your personalization options to see what choices are best.

6- Don’t Forget The Little (and Tried and True) Aspects That Have Been Helping for Years

Because aspects like personalization are new and exciting, it’s easy to think that older landing page optimization tips are no longer relevant. Think again. You should be taking advantage of:

  • Metadata and title tags.
  • A/B testing of forms.
  • A/B testing of content style and length, including paragraphs, bullets, and more.
  • A/B testing of different taglines.

Additionally, all PPC landing pages should have an easy way to get to the rest of your website. In fact, Google will ding you if your landing pages don’t have this “escape hatch.”

Do You Need Landing Page Optimization Help?

As a digital marketing agency, we help a wide variety of brands with their PPC advertising, including landing page optimization. Whether you want to be working with PPC experts like us, or you simply don’t have the internal resources to perform this task on your own, we’re here to help. Call us to get a conversation started at (214) 295-5845.

Not big on reading? That’s okay. Watch “How to Improve Your PPC Landing Pages” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!