Holiday Digital Marketing Trends for the 2022 Season

It’s that time of year again when everyone starts thinking about the holidays. But what does “holiday” mean in a digital world? For many retailers and brands, it means an uptick in traffic, sales, and engagement. It also means a whole new set of challenges for marketers who want to make sure their businesses are ready for the surge in traffic. That’s where this article comes into play: we’re going to share our top tips for getting your brand ready for the holiday season—whether that means you want to boost your SEO rankings or increase conversions on your e-commerce site!

Inflation-Driven Promotions are on the Rise

Promotions are a great way to reach more customers and increase sales. But they can also be used to boost brand awareness, increase customer loyalty, and generate powerful word-of-mouth marketing campaigns that drive new business.

Inflation-driven promotions are on the rise as companies look for ways to keep costs down while still increasing their customer base. However, there is a risk involved in offering deep discounts—you may lose money if you don’t sell enough products or if your product isn’t worth full price when you do sell it out.

First-Party Data Takes a Front Seat

First-party data is becoming increasingly important. With the rise of AI and machine learning, you can get valuable insight into your customers’ preferences from the data that you collect from them.

First-party data is more accurate than third-party data because it comes directly from your customers while third party is collected by other companies on behalf of advertisers who then try to sell it back to them (at a premium). Your first party offers a more intimate picture of each individual user which makes it easier for marketers to tailor their messages accordingly – leading up closer towards what they actually want rather than what some company thinks they should want based on past behavior alone!

Shoppable Live Streaming Will Be Everywhere

Live streaming is a great way to engage your customers, build trust and show off your products and services. Shoppable live-streaming allows you to add interactive features such as polls, quizzes and giveaways. You can allow customers to shop directly from the stream by simply swiping up or adding items directly from their saved shopping carts.

You can also use live streaming to show off your products and services. Showcase new products that are being launched for the holiday season or highlight any special offers you may be running at the same time.

Stretching Out the Holiday Digital Marketing Calendar

Holiday digital marketing isn’t something you can wait until the last minute to plan for.

The holidays are the time when most consumers make their buying decisions, so this is one of the most important times of year to be a part of your customer’s lives. The holiday season starts earlier each year. If you’re planning your first holiday marketing strategy (or if it’s been a while since you’ve done one), now is the time to start planning!

The key to success with any digital marketing campaign is planning, and that goes double for the holidays. You’ll want to start preparing by creating a list of goals based on what they are looking for in their next purchase and any pain points that may be preventing them from making those purchases today. Then get creative about how you might solve those problems through content or offers that bring them back into your brand’s universe again and again throughout December.

Start Your Holiday Campaigns Early

If you’re looking to boost your holiday marketing efforts and be in front of shoppers at the right time of year, we recommend planning for the holidays as early as possible. This doesn’t mean you have to start your campaigns in January or February—you can even begin them in spring!

The holidays are not as far off as you might think. In fact, they’re right around the corner! That means you don’t have much time to get your digital marketing campaigns in order. You should start planning for holiday promotions and content upgrades as soon as possible so that when November rolls around (and it will), you won’t be scrambling to put together all of the pieces.

Make Sure to Know Your Audience

Knowing your audience is of paramount importance. You need to know what they like and don’t like, what they are looking for, what they are likely to buy, and what they need to know. Knowing who your target market is will help you craft a message that resonates with them and give it the best chance possible at performing well in the marketplace.

So, if we take all of these factors into consideration when creating our digital marketing campaigns for this holiday season, then what can we expect?

Be Ready When Shoppers are Buying

With the holiday season in full swing, now is the time to make sure you’re prepared for those last-minute buyers. Having your campaigns ready to go and channels in place will help you provide a seamless experience for your customers. A strong plan to communicate with both customers and employees will also ensure that everyone is on board with the company’s digital marketing strategy.

Make Sure You Have All of Your Shopping Channels Ready to go

The best way to prepare for the season is to make sure all of your shopping channels are ready. If you don’t have a mobile-friendly site, or if your eCommerce store isn’t optimized for mobile devices, then chances are that you’re missing out on a large number of sales.


As we move into 2022, digital marketing will continue to play an important role in holiday shopping. From the trend of inflation-driven promotions to the growing need for first-party data and shoppable live streaming content, there are plenty of new opportunities for marketers to get creative with their campaigns and expand their audience’s reach. As always, we’re excited about what lies ahead!

Our team of experts is ready to provide bespoke web design and development, internet marketing expertise, social media marketing, email marketing, content strategy, and SEO. We know that every business has its own unique needs—that’s why we tailor our services to fit yours!

We’re confident that our approach will help you achieve your goals, whether they’re building brand awareness or increasing sales. Send us your proposal today!


How Much Should Working with a PPC Agency Cost?

Expert Tips For How Much Should Working with a PPC Agency Cost?

If you’re in the market for PPC (pay-per-click ads) services, you may be wondering how much you should expect to pay. Pricing can vary widely among PPC advertising companies, so it’s important to know what to look for when choosing one. In this article, we’ll look at the rates that PPC management agencies typically charge as well as some factors that can affect the cost of their services. So, whether you’re just starting out with paid search advertising or looking for a new agency partner, read on to learn more!

What’s the Cost of Hiring a PPC Management Agency?

A quick Google search on how much you should pay for PPC management services will reveal a wide range of articles with conflicting advice about what’s “normal” or “average” when it comes to agency pricing. You’ll find that PPC Agencies will charge anywhere from $250 to $5,000+ per month. When you see numbers at $250 to $300, it’s often too good to be true. On average, that buys you about two hours a month for any agency. Will you be getting the best results possible when someone is looking at your account for roughly half an hour a week? How much can that agency do strategically for you to maximize your ad spend?

What’s a Realistic Expectation for PPC Management Pricing?

If you’re looking for an agency that can actually drive revenue and deliver the best results, you should expect your PPC management costs and ad spend costs to be about the same. If you’re spending $2,000 a month on ad spend and you want to see deliverable results with Google Ads, you can expect to pay an additional $1,000 to $1,500 to a PPC agency.  

That figure may seem like a lot, but realistically, that’s what you’ll need to be looking for when pricing agencies. This number allows an agency to really dive in and spend time with your account. They need to be constantly optimizing and figuring out innovative ideas for improvement. As your ad spend goes up when spending money across multiple campaigns, so should your agency spend.

Why do I have to spend more with a PPC agency just because my ad spend goes up?

You could spend less or go with cheaper agencies while still seeing some results month over month, but in order to scale the results of your ad spend, you need an agency that spends more time in your account for at least 1 to 2 hours per week at a minimum. With more money being spent on Google Ads, the agency will have to keep track of more keywords and run more campaigns. 

Are the Returns Really Worth the Investment?

With the right agency and strategy, 100%.

At Agency Partner Interactive, we have a client that spends roughly $15,000 per month on both ads spend and PPC management fees. They see a return of close to $250,000 on that investment. This is only possible when you properly invest in a dedicated digital marketing agency. This empowers them to spend more time analyzing your audiences, campaign performances, and more. If you’re only buying the agency 30 minutes a week to spend on your account, it’s impossible to achieve that level of return.

How Do I Make Sure I’m Getting the Most Out of the PPC Agency?

The absolute best way to ensure you’re maximizing your ROI (return on investment) is through communication. Constant communication with your PPC agency allows you to discover what is and is not working so that they can adjust their strategy as soon as possible. If you’re not communicating often and clearly with your PPC agency about what qualified leads look like or whether their Google Ad campaigns are actually delivering qualified leads, you’ll be in for a world of trouble.

What sort of trouble?

If your PPC agency partner is driving a ton of leads for you only to find out later that most of those leads are spam, you aren’t giving the PPC agency a chance to fix these issues. The earlier you can provide feedback on the results you’re seeing, the earlier your PPC agency can solve potential problems and save you money.

What Should I Expect When First Starting Out with a PPC Agency?

You should anticipate a learning curve, especially during the beginning of your relationship with your PPC agency. It’s critical to be aligned and vocal about what you are and aren’t seeing. This way, you and your PPC agency will be constantly working toward achieving better results together.

Start with a smaller budget during the preliminary stages. After you’ve proven your concept through testing and refining your audience and campaigns, you will have gathered the data to inform your decisions before you start investing heavily.

Why Agency Partner Interactive?

As Dallas’ top digital marketing agency, we optimize marketing investments in real-time with our PPC bid and budget management services. Our PPC and data science teams can adjust search campaigns in competitive markets up to 48 times in over 24 hours. Our digital marketing experts will help you attract valuable customers, drive sales, increase your leads, build brand awareness, and more. API knows that every penny spent is an investment to produce a return, and our transparent communication and fair pricing will keep you in the loop every step of the way. Ready to optimize your business with an award-winning PPC Agency? Contact us today to get started!


10 Proven Ways To Market Your Website

Expert Tips For Market Your Website

In today’s digital age, almost anyone can create a good website. That’s the easy part; the challenge comes in after the design is done, and you need to make the website work for you. This article will discuss 10 ways to market your website and, hopefully, help you turn your increased web traffic into tangible conversions and a reliable customer base.

  1. Search Engine Optimization (SEO)

SEO is the art of increasing your website’s visibility in organic search engine results. You do this by using well-thought-out and targeted keywords and phrases that people are likely to search for. SEO is a basic but essential method of bringing traffic to your website; without it, your website can get lost among countless competitor sites grappling for traffic and attention.

  1. Pay Per Click (PPC)

With pay-per-click advertising, you don’t rely solely on optimized keywords to generate traffic. Instead, you would connect with a marketing company like ours at Agency Partner, and together, we develop unique ads to be used on sites like Google and Facebook ads. Every time your ad is clicked on, you pay us a fee.

  1. Use Social Media

Social media isn’t just a way for your friends from high school to show off pictures of their children or snap photos of what they had for lunch. It’s also an effective way to promote a website.

Whether it’s on Facebook, Twitter, Instagram, Snapchat, or another platform, social media marketing is important for engaging followers. Consistently posting compelling content increases your audience’s chances of sharing it – which is free promotion for your website.

  1. Blogging

Genuine, original, and relevant content is one of the best ways to generate traffic and help market a website. It’s a great place to seamlessly integrate SEO keywords and create a loyal base of readers (and potential customers).

Encourage your readers to leave comments and to connect. This will help foster a feeling of connectedness and hopefully increase your conversion rate and retention.

  1. Facebook Ads

To be most effective in communication, you have to meet a person where they are at in a given moment. The same thought process applies to website marketing. Fortunately for you, many people speak the same language and can be found and connected with Facebook.

With Facebook Ads, you can create a targeted ad that reaches users based on location, age, gender, interests, and even options like friends of current followers or people who like specific pages.

  1. Email Marketing

Email marketing is a classic method of communicating with your customers. But it can also be used to create and retain new ones as well. It essentially involves collecting the email addresses of any and every potential customer and then sharing content — newsletters, promotions, discounts, and information — as a way of building relationships.

Email marketing is a great way to influence past customers to return to your website using incentives.

  1. Retargeting

Whether brick-and-mortar or online, no business wants to see potential customers or web traffic leave without converting. Retargeting uses cookies to create ads that will encourage previous visitors of your website back to your website. Retargeting is a great tool because you never know why some visitors don’t convert, and this helps you stay in their stream of consciousness – increasing your chances of conversion the second time around.

  1. YouTube

Creating original YouTube videos is a great way to spread your content – and links to your content around YouTube itself. And once your content is spread around YouTube, Google will then index it, making it searchable. You can embed your content into your blog, share it on your social media platforms, and so can everyone else.

It’s cool to go viral, but don’t worry about that. The most important part is to generate traffic to your website. So, focus on creating meaningful and relevant content.

  1. Create Infographics

Infographics are a great source of backlinks to your website because they are clickable, shareable, and easy to create. Remember to keep your audience front of mind when creating your infographic. You want the graphics to be accessible to all users and visitors of your website. And it should also be as universally relatable as possible.

  1. Help A Reporter Out

Your business’s press coverage will help get your name out there and establish you as an expert in your field. Being a reliable contact and source of information to a reporter can be a lasting and mutually beneficial connection – you get press coverage, and the reporter gets a source and potential stories. If you and/or your business is referenced in an article, that can mean more exposure.

All of these tips can be used in a multitude of ways to help market your website, boost website traffic, and increase your conversion rate. Our staff at Agency Partner is well-versed in using all of these tips and so much more to help you attract your ideal customer.

Contact us now and let Agency Partner get to work for you.

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