Tag: PPC Services

google_ads_remarketing

The Best Remarketing Strategies for Google Ads

Posted on | by devops

Google Ads remarketing can be a great way to keep your business in front of potential customers, but using the right strategies is key. In this blog post, we’ll share some of Agency Partner’s favorite simple tips for getting the most out of your Google Ads remarketing campaign. Whether you’re just starting out or looking to optimize your current strategy, we’ve got you covered!

Apply A/B Testing

We love a good A/B test for how much you can learn from such a simple process. Find out what works best for your company, your industry, and your audience by optimizing with all the data an A/B test can gather for you.

Try Dynamic Remarketing

While standard remarketing puts your ads in front of internet users who have already recently visited your site, dynamic remarketing makes it possible for those ads to be automatically tailored even more to what your previous visitors are most likely to respond best to. This can be anything from customizing layouts to optimizing timing.

Expand Your Targeted Segments

Maybe your ‘customer needs’ focus is too narrow. Expand the range of who your ads are reaching by targeting new user segments with different ads. Consider the users of your mobile app, too, and what their needs are versus those who access your site on a desktop. Never underestimate the impact on conversion of user experience.

Change Up Your Max Bids for CPC

If you prefer the control with setting manual bids instead of relying on automatic bids, take another look at what you’ve set as your maximum amount per CPC or cost per click. It may be worth upping the budget so that you increase your chances of having your ad top the high search volume pages.

Leverage Cart Abandonment Opportunities

Cart abandonment has gotten a lot of attention from marketing departments lately, and for good reason. A visitor who already went so far as to click or press ‘Add to Cart’ shows much higher purchase intent than a visitor who just took a lingering glance at a product page.

Savvy remarketing to these easy converts may mean offering a small discount to help get them through the finish line of making the purchase. They’re certainly a segment worth a higher CPC bid in our opinion.

Make the Most of Remarketing Time Limits

Capitalize on the modern short attention span and set your automations to reach out to your remarketing targets quickly before they lose interest or completely forget about why they initially were interested in your product or service. If you have multiple remarketing ads running, you can customize different durations for each of them!

Note: It’s recommended to start with a duration of 30 days, meaning your ad reaches visitors who didn’t take further action on your site in the previous 30 calendar days. Adjust from there to find the best time limits for your particular audience’s response.

Set Up Responsive Ads

Similar to dynamic remarketing, this option helps automatically adjust your ads to the best dimensions for whatever space it appears in. It’s a big time-saver for sure!

Reassess Your Frequency Cap

What’s one of the worst things you can do as a marketer? Annoy your audience to the point it creates a negative brand perception. When making these settings and planning your remarketing campaigns, think about your real motivation with them – you’re not bombarding visitors with your brand or client’s existence; you’re just gently reminding a visitor of that item they may want to revisit.

Keep this in mind, especially when figuring out how often an ad is shown to a user, and it may have to be trial and error as there is no set universal number. How much is too much for your specific audience?

Avoid Negative Brand Associations

Maybe there are particular brands or publications you don’t want your own brand to associate with and advertise on. Google Ads allows you to set specific sites and their categories you want excluded from your remarketing campaign displays.

Widen Your Target Location and Language Settings

Unless you’re a local business and want to keep it that way, consider expanding the locations you reach and the languages your site can be translated into. It’s such a simple switch that can help make sure you’re maximizing audience potential.

Remarketing can be an extremely effective way to reach out to customers who have already shown interest in your product. By using the strategies we’ve outlined in this post, you should be able to create a remarketing campaign that drives traffic back to your site and increases conversions. Need help getting started? Contact our team of experts at Agency Partner. We’d be happy to help you get the most out of Google Ads and increase ROI for your business.

ppc-management

What is PPC management?

Posted on | by Agency Partner
Expert Tips For What is PPC management?

PPC management is no easy task. Deep knowledge of advertisement strategies, their relevant platforms, and how to make ad bids only scratches the surface of role complexity. For those who need the highlights, we’ve got a handy guide to get you started understanding this important role of modern marketing campaigns!

So, What Is PPC?

PPC, or pay-per-click, is a part of online marketing where advertisers agree to pay a fee every time an ad is clicked. Pretty straightforward, right? It’s like buying visits to your site, which is important as organic reach is getting harder and harder to achieve in the ever-growing digital market. One of the most common types of PPC these days is SEM, or Search Engine Marketing, used to describe any advertising meant to help make searching for a certain website even easier. (This is an umbrella term that includes SEO under it.) PPC helps build brand awareness, highlight brand specs, and get quicker results from specific audience types. PPC services are a cost-effective tool as money is only spent by advertisers once the ad is clicked through rather than simply displaying the ad.

PPC ads go way beyond just a search engine results page or SERPs; you’ll see them on YouTube, Facebook, Pinterest, and even LinkedIn. Wherever a product or service has a target market, PPC ads are likely already there. This makes understanding and adjusting your business’ target audience data all the more critical. It also encompasses affiliate marketing, retargeting campaigns, paid search marketing, and price comparison advertising.

The PPC Manager

PPC management services like that of Agency Partner typically oversee the development & execution of ad spend on effective PPC campaigns to meet goals and ROI, both short and long term. They’ve got to be skilled at managing those budgets while also strategizing to build and bolster accounts & critical relationships. PPC services track metrics like view impressions, conversions, total sales value, and click-through rates to help strategize campaigns, optimize bid management, craft ad copy, and even more. With these metrics, they can also calculate the profit by subtracting total cost from total sales value.

Who uses PPC?

The two most popular PPC platforms are Google and Microsoft Advertising. Generally, industries like retail and travel spend the most on PPC, while consumables and home improvement spend the least. Text ads, mobile, and remarketing tend to be the most effective forms of PPC.

These platforms can help professional PPC management services do things like configure website traffic to support your ultimate business goals, whatever they are. PPC can benefit smaller businesses looking to scale up efficiently by offering granular targeting, access to immediate site traffic, comprehensive customizing, and quick results, all with a low entry barrier. Keep in mind that PPC campaigns do not boost your SEO rankings, though regardless, they can still connect your business to a much wider digital audience. PPC and SEO can work synergistically to create a cohesive marketing campaign.

What Does A PPC Manager Do?

  • Keyword Research

It’s almost impossible for a site to succeed without knowing what keywords users are searching for! Research is needed to know what to target and utilize when crafting ad copy for campaigns. For a smaller company’s campaign, targeting mid-tier rankings can be a wise option to gain an initial authoritative ranking before scaling as they grow, and it takes an intelligent PPC manager to know how to do that! SEMRush and Moz are excellent resources for analyzing keyword performance.

The biggest responsibility, though?

  • Campaign Creation, Monitoring, and Strategizing

Someone’s got to build out the ads, strategize bidding, set targets, AND optimize and monitor the campaigns! First off, a bid is the max amount of money an advertiser is willing to spend for each click on an ad, and the budget is the total amount to spend on this campaign. The bidding process works pretty much like a classic auction – Advertisers make a bid on an ad impression as long as the set budget won’t be maxed out, and the impression goes to the highest bidder. So that particular ad wins that spot on the page.

These auction bids are made autonomously, and PPC managers oversee their optimization. They’ll need to track campaign analytics daily and update bids as needed per those reports. If some targeted keywords in the ad copy are performing better than others, their bids should be increased ASAP. Conversely, the bids for keywords underperforming may need to be lowered, so the budget is fully optimized!

So How Do I Become A PPC Manager?

Being a PPC Manager is perfect for someone with analytical and creative skills, excellent communication, and especially time management – you may be leading multiple accounts at once between search ads, display ads, social media ads, and even e-commerce ads!

  • Start developing a deep understanding of what PPC is and how it works – you read this article, so you’re already off to a good start!  
  • Build strong copywriting skills – these will be important for creating effective ad copy.  
  • Take an online course or two to earn certification – we suggest the Googe Ads and Facebook Blueprint Certification.
  • Familiarize yourself with PPC tools – knowledge of Analysis, Google Ads Editor, SEMRush, etc. will be a big bonus when getting started.
  • Study industry trends and current best practices – we recommend the Agency Partner blog, not that we’re biased or anything…
  • Look for freelance and contract work to build your resume – everyone has a start from somewhere!

Feel a little overwhelmed? The role of PPC management is undoubtedly a big task, and the Agency Partner PPC Management team can take care of all of it for you. Head over to our Contact Us page to get started today!

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How to Determine How Much to Spend on PPC Advertising

Posted on | by devops
Expert Tips For Setting a Pay Per Click Ad Budget

Pay-per-click (PPC) advertising is the lifeline of many businesses across the world. In fact, more than seven million advertisers invested 10 billion in PPC ads in just 2017, according to Social Media Today. 

Also, PPC advertising remains one of the major generators of one-page conversions. Like any marketing strategy, you must be cognizant of how you are spending your PPC budget.

You can’t mindlessly throw away dollars to an unrefined campaign, and you don’t want to limit the potential of your campaign by not investing in it properly. With that said, knowing how much you should spend on PPC advertising is essential.

This guide will explain key methods for determining the budget for your campaign commensurate the results you’re looking for.

Things to Consider Before Determining Your PPC Budget

Striking a balance between quality and quantity is important for any PPC campaign. However, you can’t do this without first defining the results you need and understanding the characteristics of your target audience. 

Ideally, you’ll need to recognize certain qualities about your target audience, which include:

  • Buying cycle
  • Visitor frequency
  • Geographic location
  • Target cost per lead (CPL)
  • Lead quality

These are all qualities you must understand about your intended lead. If you’re not yet sure what this lead looks like, you can start by asking the following questions:

  • What can I afford to spend?
  • How do I “value” a lead?
  • What is my website’s conversion rate?
  • How many leads do I need from my PPC campaign?

Let’s take a closer look at the information you’ll need to be aware of before determining your PPC budget.

How Much Do You Need to Spend to Get Started with PPC?

Once you know the answer to the questions above, you can perform some basic mathematical calculations to help you define your overall budget. Take a look at this image to further understand how this math will work.

How-to-Determine-How-Much-to-Spend-on-PPC-Advertising.
Let’s say that you need at least 250 leads per month from your PPC campaign and you have a conversion rate (close rate) of 15%. This means you’ll need 1667 conversions every month to convert 250 leads every month.
If your CPL is $25, you can expect to spend $1,388 every month or $41,666.67 annually to achieve this goal. 

Is There Anything That Affects How You Value Leads?

All leads aren’t created equal. Some leads will enter your funnel fully ready to do business with you. These are called qualified leads. On the contrary, others will need to be nurtured.

The value of leads will depend strongly on the following factors:

  • Geography: Are your leads valued more or less based on where they live? Are you willing to spend more money on leads from specific areas?
  • Bounce rate: How are your leads interacting with your website? What’s the average bounce rate for your website and what do your web users do after they click on your website?
  • Precedence: What have past qualified leads shown you?

Controlling the quality of leads that are derived from your PPC campaign is simple. You can utilize negative keywords to stop using search terms that don’t bring in qualified leads. 

You can also manipulate the placement of your ads and adjust them based on the time of day they appear. Doing this will ensure that you are putting your budget to great use. 

For example, if you analyze the performance of your ads during all days of the week, you may see that your CPL on Saturdays is higher than other days of the week, especially for international traffic. 

At this point, you should ask yourself, “are the leads I’m bringing in over the weekend worth the increased cost? Should I dial back my budget just a bit? This is where bid adjustments come into play.

Changing the schedule of your ads can help you save money overall, but it’s not the only way. Finding other growth opportunities is vital to saving more money and nailing down your PPC budget.

How to Find Growth Opportunities?

Will increasing your budget result in more leads? How can you define the marginal gain for every cent you are spending? Ultimately, it can be challenging to see how changes in your budget can influence your entire campaign.

Though, Google does offer some tools that can assist marketers in this task. If you’ve used Google Adwords for your campaign, then you’ve likely seen the “limited by budget” notification in your account.

If you have, then Google provides a helpful resource that will inform you just how much more leads you would receive if you increase your budget. Just take a look at this snapshot.

ppc-budget
This shows that Google can estimate the growth of your campaign based on your daily budget. For this user, increasing their daily budget will lead to more daily clicks. The user also has an option to set a different budget and see custom metrics for how that will impact the potential of their campaign.

Is There Anything to Consider Before Setting My Budget?

There are various scenarios that can affect your PPC budget, which include:

      • Search vs. the Display Network
      • Keyword Considerations
      • Search Engine (Google vs. Bing)
      • Device (desktop/tablet vs mobile)

To set the right budget, you’ll need to do some experimentation. Little changes can significantly impact your budget. Therefore, once you understand the growth opportunities for your campaign, you can move forward in increasing or decreasing your budget.

Over time, you can figure out if your budget is efficiently leading to the results you’re after. Finally, you can deliberate with your marketing team to optimize your campaign to reach your objectives.

This is the basis of creating a successful campaign and spending the correct amount of money to do so. 

Improve Your PPC Campaign Today!

As you can see, defining an accurate budget for your campaign takes a lot of knowledge and effort. If this is something you don’t have, then contact Agency Partner Interactive today to learn more about our PPC services. 

Not big on reading? That’s okay. Watch “How to Determine How Much to Spend on PPC Advertising” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

the_beginner's_guide_to_ppc_strategies_for_service_companies

The Beginner’s Guide To PPC Strategies For Service Companies

Posted on | by devops | 2 Comments on The Beginner’s Guide To PPC Strategies For Service Companies
Tips From Professional Pay-Per-Click (PPC) Marketers

Many business leaders falsely believe that Pay-Per-Click (PPC) Campaigns are ideal for eCommerce retailers. Nothing can be further from the truth than this because many businesses utilize PPC Services to drive more leads and revenue.

If you’re running a service company, you should have a definite campaign in place to attract more leads, receive increased phone calls, and capitalize on wide-open sales opportunities.

With that said, are you new to the concept of PPC? If so, continue reading to familiarize yourself with PPC and how you can leverage it to make more money online.

Begin Brainstorming

The first thing you should do when setting up your PPC Campaign is understanding your target audience. Sure, if you’re a contractor, you would apparently know that your target audience is home and business owners.

However, do you know where these consumers shop? Are you familiar with the exact demographics of your target audience? Understanding this information is pivotal toward realizing where your audience will conduct a search for your business.

If you’re reaching homeowners, then it’s reasonable to assume that Google and Facebook are excellent platforms to post your ads. If your services are geared toward young adults, then Facebook may be a great option.

With any marketing strategy, knowing your target audience is key. The principle is true for a PPC campaign.

Begin With Keyword Research

Keyword research is an important aspect of PPC. Knowing which Keywords your audience searches for online will help you to bid on high-volume search terms.

This means that your ads will show up more frequently at the right time to increase your conversions. Google Adwords Keyword Planners is a great tool to conduct basic and extensive Keyword Research.

However, it’s best if you consult a Digital Marketing Company to guide you in the right direction to ensure that your budget is utilized properly to net you a high return on your investment.

Organize and Structure Your Keywords

Once your keyword is complete, it’s time to gather your keywords and organize them into neat groups. The best practice for structuring your keywords is to organize them according to a generic, brand, competitor, and related terms.

Again, consulting a digital marketing company is ideal during this stage. If you’re a plumber, then you should rely on an internet marketing company that provides pay per click for plumbers.

You should do the same if you’re an electrician or another contractor that needs specialized PPC services.

Write Superb Ad Copy

Once your ads are designed, writing copy for it is the next major step. Ad copy is what your audience will see when your ad is presented to them.

Ads that contain enticing language that encourages consumers to press action almost always leads to successful campaigns. However, be mindful of making your ad copy seem robotic or dull.

Oftentimes, you’ll need to tweak your ad copy to achieve better performance with your ads. Does all of this sound like something you have the time or expertise to you?

If not, contact Agency Partner Interactive today to speak to a member of our sales team.

Not big on reading? That’s okay. Watch “The Beginner’s Guide To PPC Strategies For Service Companies?” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!