7 Powerful Benefits of Using PPC Advertising

Expert Tips For 7 Powerful Benefits of Using PPC Advertising

Marketing, as you once knew it has changed. TV adverts and billboard advertising is no longer the gold standard advertising method. With the explosion of digital marketing PPC, or Pay Per Click, advertising has become one of the most strategic paid advertising methods available.

PPC advertising is a form of online marketing where you can strategically place adverts online and pay a fee each time a visitor clicks the advert. Essentially you are buying visitors to your website, and its benefits are numerous. Here are 7 of the most powerful benefits of using PPC advertising.  

It is quick and relatively easy to set up. 

Unlike many forms of digital advertising, it is a quick and efficient way to get your adverts seen, and you do not need a magnitude of technical knowledge. While some forms of digital marketing, such as SEO, require a specific skill set and a lot of dedicated time and attention, PPC advertising can be up and running the same day with just a little input from the development team. You may need web developers to address the technical aspects such as tracking but other than that. It is a quick process. What is more, Pay Per Click advertising can provide instant gratification. You can start seeing results in days if not hours—quite the contrary to the hard slog that is SEO. 

It’s trackable

If you run paid advertising through Google Ads, you can use the Google Ads tool and Google Analytics. These tools allow you to see real-time, useful data and, in turn, remove all of the guesswork. The tools will tell you exactly how many people have seen your adverts and how many clicks and conversations are attainted from your advert. You will effectively analyze what adverts are achieving the business goals you set out and which ones aren’t. This is a quantifiable insight rarely achieved from more traditional marketing methods such as TV adverting.   

It will achieve your business marketing goals.  

Speaking of business goals, what are yours? What about your marketing goals? Is it to sell more products? Do you want to raise brand awareness? Expand your potential reach and client base? If you sit down with a digital marketing agency and discuss what you want to achieve from PPC advertising, they can utilize PPC strategies to achieve the goals you want. Furthermore, given that all data is trackable, you will be able to handle how well the PPC strategies are working for your business or marketing goals.  

It is extremely targeted.  

You can choose exactly who you show your ads to based on location, keywords, interest, age, gender, language, time of day, or even the device they use. This provides the obvious benefit of getting your advert in front of people who most want to see it, the people who are most likely to take action on your advert and are interested in your offering.

Say you are a Dallas-based business considering utilizing some of the top PPC services in Dallas to further your business. You might have researched the potential options online.  As a result of your web-based research, a PPC advertising company in Dallas would be able to target your device based upon your browser history and be able to show you adverts for their services. The same services you have been considering. They are targeting you based on your location, the keywords you have researched, and the interests shown on your devices. The clever tracking bots know that this is the kind of thing you want to see and will strategically place an advert in front of you. That is the power that PPC advertising can yield.

Another example of its targeting power is the different formats PPC is available in. Perhaps you have customers who commonly leave items in their virtual baskets. You can use display remarketing to encourage the desired action, such as completing their purchase. 

It’s cost-effective 

Unlike some advertising streams, you only pay a fee when your ad is actually clicked. With traditional marketing approaches, you pay for the service or advertising regardless of the results returned. The fee you pay is called a cost per click CPC, and this can vary hugely. Ranges can be from as little as a few cents to as much as $50. That said, the average fee is between $1 and $2.

The benefit of paying this repeat fee is that your ad will feature in the top spots of the search engine result. It will be the first thing people see and will rank above even the organic results. These top results drive some of the biggest percentages of clicks, so it is a price worth paying.  

You are in control

Another one of the powerful features of PPC advertising is the level of control you can exercise. You may need to pause the advertising during busy periods or only run ads at specific times. Say before your latest online course starts.  

Pay-per-click advertising is perfect for this. You can have full control over when your adverts run, you can choose the time of day and the days of the week (again, think to target), and you can also turn your ad off as and when you wish.

Moreover, you get full control over how much you spend each day and pay per click. This is a function rarely seen in advertising, and it gives you the ultimate flexibility.

It can help your other marketing strategies

PPC advertising can also help provide metrics to improve other elements of your marketing strategies. If you are utilizing digital marketing to its fullest potential, you will undoubtedly be employing SEO or social media marketing. By analyzing the analytics provided from your PPC advertising, you will recognize which keywords or identifiers generate results. You will then tailor your SEO, social media marketing, and or content marketing accordingly. Using the relevant keywords, locations, interests, and so on to get in front of your audience on other marketing streams. This information is invaluable for using digital marketing to your advantage and reaching your business or marketing goals. 

10 Important PPC Trends to Watch in 2021

Expert Tips For 10 Important PPC Trends to Watch in 2021

 

Pay-per-click advertising is one of the easiest and best ways to promote a product or service. If this is your goal, your strategy for launching your campaign and maintaining conversions for your product or service needs to be a good one. 

You need to know all the new trends that are cropping up that will affect your PPC performance. Many new trends are cropping up, and you need to be aware of them to make your campaigns successful. Here’s a look at some of the major PPC trends of 2021.

Limited Data

Google has put a limit on how much search data you can access. There is also a plan underway that will affect how tracking cookies work. Without data, it can become difficult to know what is working and not working in your campaigns.

Limiting your knowledge will help Google gain more profit, so it is unlikely to change its strategy anytime soon. You will need to learn how to adapt to it.

Buyer Journey Is Important

More than ever, you need to understand the buyer’s journey towards conversion. It would help if you focused on what your target audience wants and needs. This means you need to spend time getting into your buyer’s heads. This will help you to find out how they buy, when they buy, and why they buy. You may have to lean more heavily on social media platforms to find out more about your target audience.

Automation is King

As a PPC marketer, you need to be aware that Ad platforms such as Google are trying to take away a lot of your previous control. As the use of AI becomes more pervasive in the ad industry, you can expect more automation. It would help if you got comfortable with how Google automation systems execute your PPC campaign in 2021 and beyond successfully.

Diversify Your Ad Platforms

You’ve probably heard it said not to put your eggs in one basket. When it comes to PPC, you will need to make sure that you diversify where you spend your money as much as possible.

Other Ad platforms will allow you to collect the necessary data to be properly informed and make wise decisions when paying for your PPC Ads.

Get Data the Right Way

With all the global data privacy laws that have now been put into place, there are greater restrictions on how cookies can be used in browsers. You will need to maintain the privacy of those who browse your website more effectively by informing them how you use cookies and for what purposes you use them.

Since so many marketers have been dependent on cookie-driven targeting, they will need to look in other places to get the information that they need. This means that new solutions that do not rely on cookies will have to be developed. To this end, it will become more important to develop first-party data capturing solutions.

Instagram Will Bring Opportunities

Instagram has recently announced that it will be monetizing videos and reels. They have already rolled it out on some selected accounts. Given the recent announcements by their CEO by the end of 2021 going into 2022, you should see significant opportunities for advertising on Instagram.

Make sure that you are ready for this new advertising opportunity when it lands. 

Know Your Audience Intimately

As discussed previously, you need to know your target market a lot more and understand their preferences and behaviors. You can’t just rely on what you have observed through data. It would help if you focused on getting real human feedback. This will help you to make choices that are in line with your objectives for your PPC campaignsThis will mean you do not just depend on what Google’s recommendations on scores tell you to do.

Ramp Up Your Ad Content

The message you bring across to your audience in your ad campaign needs to be more enticing than ever. You need to ensure that your message connects in an emotional and personal way with your audience. This means that you will have to get more creative when doing your Ad copy. People buy from people they trust and feel an emotional connection with. The creativity you used to connect with your audience will give them that emotional connection and make them feel as if they can trust you. You need to produce high-quality content that will grab attention.

Do Continuous Testing

Since you will not have as much data as you had in previous years, you will have to do a lot more testing than you ever did before. You may think one way is working great, but you must split test your PPC strategy. You may find that other ways work even better. Always be willing to push the envelope and see if you can do better.

Mobile Is More Important Than Ever

When it comes to your PPC strategy, it is not just about how much you know your audience, how much data you have, or how much money you have to spend. Your users’ mobile experience has with your landing pages, and your content has got to be superior. This is because more than ever, people are browsing on their mobile phones. Desktops and laptops are not used for browsing websites nearly as often as mobile devices. When you are creating your website landing, you need to ensure that you visit it on mobile. Pages created on desktops and laptops can look great on that device but may not provide the best experience for our users when on mobile. This can severely hurt your PPC campaigns.

Implement the Trends 

To ensure you reap all the rewards you can from your PPC campaign, it is best to stay on top of all the latest trends. When you do this and take the time to carefully look at your current strategy and plan how to implement any necessary changes, you will find more success with your campaigns. 

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How to Determine How Much to Spend on PPC Advertising

How to Determine How Much to Spend on PPC Advertising

Expert Tips For Setting a Pay Per Click Ad Budget

 
Pay-per-click (PPC) advertising is the lifeline of many businesses across the world. In fact, more than seven million advertisers invested 10 billion in PPC ads in just 2017, according to Social Media Today
Also, PPC advertising remains one of the major generators of one-page conversions. Like any marketing strategy, you must be cognizant of how you are spending your PPC budget.
You can’t mindlessly throw away dollars to an unrefined campaign, and you don’t want to limit the potential of your campaign by not investing in it properly. With that said, knowing how much you should spend on PPC advertising is essential.
This guide will explain key methods for determining the budget for your campaign commensurate the results you’re looking for.

Things to Consider Before Determining Your PPC Budget

Striking a balance between quality and quantity is important for any PPC campaign. However, you can’t do this without first defining the results you need and understanding the characteristics of your target audience. 
Ideally, you’ll need to recognize certain qualities about your target audience, which include:

  • Buying cycle
  • Visitor frequency
  • Geographic location
  • Target cost per lead (CPL)
  • Lead quality

These are all qualities you must understand about your intended lead. If you’re not yet sure what this lead looks like, you can start by asking the following questions:

  • What can I afford to spend?
  • How do I “value” a lead?
  • What is my website’s conversion rate?
  • How many leads do I need from my PPC campaign?

Let’s take a closer look at the information you’ll need to be aware of before determining your PPC budget.

How Much Do You Need to Spend to Get Started with PPC?

Once you know the answer to the questions above, you can perform some basic mathematical calculations to help you define your overall budget. Take a look at this image to further understand how this math will work.
How-to-Determine-How-Much-to-Spend-on-PPC-Advertising.
Let’s say that you need at least 250 leads per month from your PPC campaign and you have a conversion rate (close rate) of 15%. This means you’ll need 1667 conversions every month to convert 250 leads every month.
If your CPL is $25, you can expect to spend $1,388 every month or $41,666.67 annually to achieve this goal. 

Is There Anything That Affects How You Value Leads?

All leads aren’t created equal. Some leads will enter your funnel fully ready to do business with you. These are called qualified leads. On the contrary, others will need to be nurtured.
The value of leads will depend strongly on the following factors:

  • Geography: Are your leads valued more or less based on where they live? Are you willing to spend more money on leads from specific areas?
  • Bounce rate: How are your leads interacting with your website? What’s the average bounce rate for your website and what do your web users do after they click on your website?
  • Precedence: What have past qualified leads shown you?

Controlling the quality of leads that are derived from your PPC campaign is simple. You can utilize negative keywords to stop using search terms that don’t bring in qualified leads
You can also manipulate the placement of your ads and adjust them based on the time of day they appear. Doing this will ensure that you are putting your budget to great use. 
For example, if you analyze the performance of your ads during all days of the week, you may see that your CPL on Saturdays is higher than other days of the week, especially for international traffic. 
At this point, you should ask yourself, “are the leads I’m bringing in over the weekend worth the increased cost? Should I dial back my budget just a bit? This is where bid adjustments come into play.
Changing the schedule of your ads can help you save money overall, but it’s not the only way. Finding other growth opportunities is vital to saving more money and nailing down your PPC budget.

How to Find Growth Opportunities?

Will increasing your budget result in more leads? How can you define the marginal gain for every cent you are spending? Ultimately, it can be challenging to see how changes in your budget can influence your entire campaign.
Though, Google does offer some tools that can assist marketers in this task. If you’ve used Google Adwords for your campaign, then you’ve likely seen the “limited by budget” notification in your account.
If you have, then Google provides a helpful resource that will inform you just how much more leads you would receive if you increase your budget. Just take a look at this snapshot.
ppc-budget
This shows that Google can estimate the growth of your campaign based on your daily budget. For this user, increasing their daily budget will lead to more daily clicks. The user also has an option to set a different budget and see custom metrics for how that will impact the potential of their campaign.

Is There Anything to Consider Before Setting My Budget?

There are various scenarios that can affect your PPC budget, which include:

      • Search vs. the Display Network
      • Keyword Considerations
      • Search Engine (Google vs. Bing)
      • Device (desktop/tablet vs mobile)

To set the right budget, you’ll need to do some experimentation. Little changes can significantly impact your budget. Therefore, once you understand the growth opportunities for your campaign, you can move forward in increasing or decreasing your budget.
Over time, you can figure out if your budget is efficiently leading to the results you’re after. Finally, you can deliberate with your marketing team to optimize your campaign to reach your objectives.
This is the basis of creating a successful campaign and spending the correct amount of money to do so. 

Improve Your PPC Campaign Today!

As you can see, defining an accurate budget for your campaign takes a lot of knowledge and effort. If this is something you don’t have, then contact Agency Partner Interactive today to learn more about our PPC services. 
Not big on reading? That’s okay. Watch “How to Determine How Much to Spend on PPC Advertisinginstead.
Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!


 
 
 
 
 
 

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The Beginner’s Guide To PPC Strategies For Service Companies

The Beginner’s Guide To PPC Strategies For Service Companies

Tips From Professional Pay-Per-Click (PPC) Marketers

Many business leaders falsely believe that Pay-Per-Click (PPC) Campaigns are ideal for eCommerce retailers. Nothing can be further from the truth than this because many businesses utilize PPC Services to drive more leads and revenue.
If you’re running a service company, you should have a definite campaign in place to attract more leads, receive increased phone calls, and capitalize on wide-open sales opportunities.
With that said, are you new to the concept of PPC? If so, continue reading to familiarize yourself with PPC and how you can leverage it to make more money online.

Begin Brainstorming

The first thing you should do when setting up your PPC Campaign is understanding your target audience. Sure, if you’re a contractor, you would apparently know that your target audience is home and business owners.
However, do you know where these consumers shop? Are you familiar with the exact demographics of your target audience? Understanding this information is pivotal toward realizing where your audience will conduct a search for your business.
If you’re reaching homeowners, then it’s reasonable to assume that Google and Facebook are excellent platforms to post your ads. If your services are geared toward young adults, then Facebook may be a great option.
With any marketing strategy, knowing your target audience is key. The principle is true for a PPC campaign.

Begin With Keyword Research

Keyword research is an important aspect of PPC. Knowing which Keywords your audience searches for online will help you to bid on high-volume search terms.
This means that your ads will show up more frequently at the right time to increase your conversions. Google Adwords Keyword Planners is a great tool to conduct basic and extensive Keyword Research.
However, it’s best if you consult a Digital Marketing Company to guide you in the right direction to ensure that your budget is utilized properly to net you a high return on your investment.

Organize and Structure Your Keywords

Once your keyword is complete, it’s time to gather your keywords and organize them into neat groups. The best practice for structuring your keywords is to organize them according to a generic, brand, competitor, and related terms.
Again, consulting a digital marketing company is ideal during this stage. If you’re a plumber, then you should rely on an internet marketing company that provides pay per click for plumbers.
You should do the same if you’re an electrician or another contractor that needs specialized PPC services.

Write Superb Ad Copy

Once your ads are designed, writing copy for it is the next major step. Ad copy is what your audience will see when your ad is presented to them.
Ads that contain enticing language that encourages consumers to press action almost always leads to successful campaigns. However, be mindful of making your ad copy seem robotic or dull.
Oftentimes, you’ll need to tweak your ad copy to achieve better performance with your ads. Does all of this sound like something you have the time or expertise to you?
If not, contact Agency Partner Interactive today to speak to a member of our sales team.

Not big on reading? That’s okay. Watch “The Beginner’s Guide To PPC Strategies For Service Companies?instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!