Expert Tips For 7 Powerful Benefits of Using PPC Advertising
Marketing, as you once knew it has changed. TV adverts and billboard advertising is no longer the gold standard advertising method. With the explosion of digital marketing PPC, or Pay Per Click, advertising has become one of the most strategic paid advertising methods available.
PPC advertising is a form of online marketing where you can strategically place adverts online and pay a fee each time a visitor clicks the advert. Essentially you are buying visitors to your website, and its benefits are numerous. Here are 7 of the most powerful benefits of using PPC advertising.
It is quick and relatively easy to set up.
Unlike many forms of digital advertising, it is a quick and efficient way to get your adverts seen, and you do not need a magnitude of technical knowledge. While some forms of digital marketing, such as SEO, require a specific skill set and a lot of dedicated time and attention, PPC advertising can be up and running the same day with just a little input from the development team. You may need web developers to address the technical aspects such as tracking but other than that. It is a quick process. What is more, Pay Per Click advertising can provide instant gratification. You can start seeing results in days if not hours—quite the contrary to the hard slog that is SEO.
If you run paid advertising through Google Ads, you can use the Google Ads tool and Google Analytics. These tools allow you to see real-time, useful data and, in turn, remove all of the guesswork. The tools will tell you exactly how many people have seen your adverts and how many clicks and conversations are attainted from your advert. You will effectively analyze what adverts are achieving the business goals you set out and which ones aren’t. This is a quantifiable insight rarely achieved from more traditional marketing methods such as TV adverting.
It will achieve your business marketing goals.
Speaking of business goals, what are yours? What about your marketing goals? Is it to sell more products? Do you want to raise brand awareness? Expand your potential reach and client base? If you sit down with a digital marketing agency and discuss what you want to achieve from PPC advertising, they can utilize PPC strategies to achieve the goals you want. Furthermore, given that all data is trackable, you will be able to handle how well the PPC strategies are working for your business or marketing goals.
It is extremely targeted.
You can choose exactly who you show your ads to based on location, keywords, interest, age, gender, language, time of day, or even the device they use. This provides the obvious benefit of getting your advert in front of people who most want to see it, the people who are most likely to take action on your advert and are interested in your offering.
Say you are a Dallas-based business considering utilizing some of the top PPC services in Dallas to further your business. You might have researched the potential options online. As a result of your web-based research, a PPC advertising company in Dallas would be able to target your device based upon your browser history and be able to show you adverts for their services. The same services you have been considering. They are targeting you based on your location, the keywords you have researched, and the interests shown on your devices. The clever tracking bots know that this is the kind of thing you want to see and will strategically place an advert in front of you. That is the power that PPC advertising can yield.
Another example of its targeting power is the different formats PPC is available in. Perhaps you have customers who commonly leave items in their virtual baskets. You can use display remarketing to encourage the desired action, such as completing their purchase.
Unlike some advertising streams, you only pay a fee when your ad is actually clicked. With traditional marketing approaches, you pay for the service or advertising regardless of the results returned. The fee you pay is called a cost per click CPC, and this can vary hugely. Ranges can be from as little as a few cents to as much as $50. That said, the average fee is between $1 and $2.
The benefit of paying this repeat fee is that your ad will feature in the top spots of the search engine result. It will be the first thing people see and will rank above even the organic results. These top results drive some of the biggest percentages of clicks, so it is a price worth paying.
You are in control
Another one of the powerful features of PPC advertising is the level of control you can exercise. You may need to pause the advertising during busy periods or only run ads at specific times. Say before your latest online course starts.
Pay-per-click advertising is perfect for this. You can have full control over when your adverts run, you can choose the time of day and the days of the week (again, think to target), and you can also turn your ad off as and when you wish.
Moreover, you get full control over how much you spend each day and pay per click. This is a function rarely seen in advertising, and it gives you the ultimate flexibility.
It can help your other marketing strategies
PPC advertising can also help provide metrics to improve other elements of your marketing strategies. If you are utilizing digital marketing to its fullest potential, you will undoubtedly be employing SEO or social media marketing. By analyzing the analytics provided from your PPC advertising, you will recognize which keywords or identifiers generate results. You will then tailor your SEO, social media marketing, and or content marketing accordingly. Using the relevant keywords, locations, interests, and so on to get in front of your audience on other marketing streams. This information is invaluable for using digital marketing to your advantage and reaching your business or marketing goals.