Tag: PPC Strategy

4_pay-per-click (ppc)_advertising_trends Tnclude In Your Digital Strategy

4 Pay-Per-Click (PPC) Advertising Trends To Include In Your Digital Strategy

Posted on | by devops | 2 Comments on 4 Pay-Per-Click (PPC) Advertising Trends To Include In Your Digital Strategy
Tips From Professional Digital Marketers

As we transition to another new, marketing fundamentals and concepts are steadily evolving. Some sophisticated Pay-Per-Click Advertising Trends of last year have become obsolete. Newer ones are developed and are required to be used by marketers of this year.

If you’re not up-to-date on the current PPC Trends of 2020, then you could be falling behind your competitors.

Needless to say, PPC is a cutthroat way of business. You can afford to gain any slippage from your Competitors.
With that said, new PPC trends have popped up for the year 2020. Let’s dissect which trends you can include in your Digital Marketing Strategy. 

1. Automation & Artificial Intelligence (AI)

Ad publishers like Google and Facebook have made it easier for users to configure their PPC Campaigns. With the implementation of both automation and AI, adjusting a campaign has become straightforward in the following ways:

  • Several monotonous PPC tasks have been automated to streamline configuration.
  • AI gives users the tools they need to make smarter decisions with their advertising budget.
  • Altogether, automation and AI lead to a higher ROI for users.

You can take advantage of both automation and AI to achieve enhanced growth of your PPC Campaign and gain increased real estate online.

2. Fewer Organic Search Results

The first page on Google captures as much as 91% of the search results according to Forbes. With that much influence, why do the other pages even exist? You can usually find the information you’re looking for within the first three SERPs. 

Marketers are predicting that Google will soon condense their SERPs and eliminate a lot of their pages. If this happens, PPC will become more prominent for marketers. This will increase the competition for the top spot of the SERPs.

In addition, more businesses will begin using PPC to gain more exposure. With that said, it’s important that you hire a proven Digital Marketing Company to give you a competitive advantage over your competitors. 

3. Increased Use of Video Ads

According to WordStream, 51% of marketers cite video as the type of content with the highest ROI. For this reason, videos are being featured more as ads on both Google and Facebook.

To mix up your PPC Strategy, try incorporating video ads in your strategy. Before, creating videos used to be a time-consuming and expensive process. Now, modern software has made it possible to create a video with minimal effort and spend.

4. Amazon Paid Ads 

Amazon is becoming a popular channel for purchasing paid ads. Why? That’s because Amazon houses more consumers that are ready to buy, unlike Google and Facebook. You can take advantage of Amazon’s audience who are ready to buy now.

This will help you to diversify your advertising budget on three channels and introduce your products and services to a new audience. It may take some time to optimize the correct ad strategy, but there’s no denying that you could set yourself up for future success.

Create Your New PPC Strategy?

Do you want to begin creating a new PPC Strategy for your Business? If so, Give Us a Call At (214) 295-5845 or Visit our Website at Agency Partner Interactive.

Not big on reading? That’s okay. Watch “4 Pay-Per-Click (PPC) Advertising Trends To Include In Your Digital Strategy” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!

3_pay_per_click_trends_in_2020

3 Pay-Per-Click (PPC) Trends in 2020

Posted on | by devops | 2 Comments on 3 Pay-Per-Click (PPC) Trends in 2020
Tips From Professional Digital Marketers

Pay-Per-Click (PPC) is one of the most important aspects of Digital Marketing. Millions of businesses across the world use PPC to drive Qualified Leads and generate meaningful Sales Opportunities. 

However, new innovations are being created to make PPC more convenient for marketers. If you’re not following the PPC Trends of 2020, then you’re going to be at a massive disadvantage when it comes time to adjust your strategy.

Therefore, it’s important to begin optimizing your PPC Strategy with the newest Trends of 2020. If you want to start, here are three important PPC Trends you should be made aware of.

1. Artificial Intelligence 

For about a decade now, Artificial Intelligence (AI) was being used in virtually any industry to uncomplicate standard business practices. Now, AI has made its way over to the marketing sector.

Mainly, AI-enhanced PPC Software has been introduced to the fold. This software allows users to:

  • Understand which keywords users should bid for
  • Make sounder judgments that yield better results
  • Improve the ROI of any marketing budget.

Simply put, AI-Enhanced PPC Software gives marketers a smaller margin-of-error, which can result in improved sales and greater exposure online for your dollar.

2. Video Advertising

Video Advertising is not a new trend. Businesses have used video for many years to convert potential Customers. In fact, according to Wyzowl, 81% of businesses leverage video as a marketing tool. 

How does video correlate to PPC? It’s simple. Have you ever heard of Facebook videos? Creating Videos on Facebook is an amazing way to familiarize your target audience with your brand.

For example, if you’re selling accounting Software, you could create a video explaining helpful money-saving tips for businesses. This will help paint your brand in the heads of potential customers that will reach out if they’re convinced or ready to purchase later.

3. Amazon Paid Ads

Since the inception of PPC, Google and Facebook have held a dual monopoly over paid ads. It was simple. Google is the most preeminent search engine, and Facebook is the largest social media network in the world. 

Nowadays, Amazon has become a global power and is hosting paid ads on its platform. Don’t underestimate the power of Amazon paid ads. It does have a noticeable benefit over Google and Facebook. 

People who visit Google are typically still in the awareness stage of the Buyer’s Journey. This means they don’t know what they want yet and are looking for solutions. The same principle applies to Facebook, apparently more so since people only access Facebook to engage in conversations and read others’ feeds.

People who use Amazon are ready to buy now, so if you want to put your ads in the faces of people with more buyer intent, Amazon may be the answer. This doesn’t mean that Amazon is an untapped market.

Nonetheless, you can begin adopting a new platform to your PPC Strategy to begin reaching an entirely new audience. 

Give Your PPC Strategy a Boost!

Are you not sure where your PPC Strategy is headed? If so, give us a call at (214) 295-5845 or visit our website at Agency Partner Interactive for more information.

Not big on reading? That’s okay. Watch “3 Pay-Per-Click Trends in 2020” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!