ppc-advertising

7 Powerful Benefits of Using PPC Advertising

Expert Tips For 7 Powerful Benefits of Using PPC Advertising

Marketing, as you once knew it has changed. TV adverts and billboard advertising is no longer the gold standard advertising method. With the explosion of digital marketing PPC, or Pay Per Click, advertising has become one of the most strategic paid advertising methods available.

PPC advertising is a form of online marketing where you can strategically place adverts online and pay a fee each time a visitor clicks the advert. Essentially you are buying visitors to your website, and its benefits are numerous. Here are 7 of the most powerful benefits of using PPC advertising.  

It is quick and relatively easy to set up. 

Unlike many forms of digital advertising, it is a quick and efficient way to get your adverts seen, and you do not need a magnitude of technical knowledge. While some forms of digital marketing, such as SEO, require a specific skill set and a lot of dedicated time and attention, PPC advertising can be up and running the same day with just a little input from the development team.

You may need web developers to address the technical aspects such as tracking but other than that. It is a quick process. What is more, Pay Per Click advertising can provide instant gratification. You can start seeing results in days if not hours—quite the contrary to the hard slog that is SEO. 

It’s trackable

If you run paid advertising through Google Ads, you can use the Google Ads tool and Google Analytics. These tools allow you to see real-time, useful data and, in turn, remove all of the guesswork. The tools will tell you exactly how many people have seen your adverts and how many clicks and conversations are attainted from your advert.

You will effectively analyze what adverts are achieving the business goals you set out and which ones aren’t. This is a quantifiable insight rarely achieved from more traditional marketing methods such as TV adverting.   

It will achieve your business marketing goals.  

Speaking of business goals, what are yours? What about your marketing goals? Is it to sell more products? Do you want to raise brand awareness? Expand your potential reach and client base? If you sit down with a digital marketing agency and discuss what you want to achieve from PPC advertising, they can utilize PPC strategies to achieve the goals you want.

Furthermore, given that all data is trackable, you will be able to handle how well the PPC strategies are working for your business or marketing goals.  

It is extremely targeted.  

You can choose exactly who you show your ads to based on location, keywords, interest, age, gender, language, time of day, or even the device they use. This provides the obvious benefit of getting your advert in front of people who most want to see it, the people who are most likely to take action on your advert and are interested in your offering.

Say you are a Dallas-based business considering utilizing some of the top PPC services in Dallas to further your business. You might have researched the potential options online.  As a result of your web-based research, a PPC advertising company in Dallas would be able to target your device based upon your browser history and be able to show you adverts for their services.

The same services you have been considering. They are targeting you based on your location, the keywords you have researched, and the interests shown on your devices. The clever tracking bots know that this is the kind of thing you want to see and will strategically place an advert in front of you. That is the power that PPC advertising can yield.

Another example of its targeting power is the different formats PPC is available in. Perhaps you have customers who commonly leave items in their virtual baskets. You can use display remarketing to encourage the desired action, such as completing their purchase. 

It’s cost-effective

Unlike some advertising streams, you only pay a fee when your ad is actually clicked. With traditional marketing approaches, you pay for the service or advertising regardless of the results returned. The fee you pay is called a cost per click CPC, and this can vary hugely. Ranges can be from as little as a few cents to as much as $50. That said, the average fee is between $1 and $2.

The benefit of paying this repeat fee is that your ad will feature in the top spots of the search engine result. It will be the first thing people see and will rank above even the organic results. These top results drive some of the biggest percentages of clicks, so it is a price worth paying.  

You are in control

Another one of the powerful features of PPC advertising is the level of control you can exercise. You may need to pause the advertising during busy periods or only run ads at specific times. Say before your latest online course starts.  

Pay-per-click advertising is perfect for this. You can have full control over when your adverts run, you can choose the time of day and the days of the week (again, think to target), and you can also turn your ad off as and when you wish.

Moreover, you get full control over how much you spend each day and pay per click. This is a function rarely seen in advertising, and it gives you the ultimate flexibility.

It can help your other marketing strategies

PPC advertising can also help provide metrics to improve other elements of your marketing strategies. If you are utilizing digital marketing to its fullest potential, you will undoubtedly be employing SEO or social media marketing.

By analyzing the analytics provided from your PPC advertising, you will recognize which keywords or identifiers generate results. You will then tailor your SEO, social media marketing, and or content marketing accordingly. Using the relevant keywords, locations, interests, and so on to get in front of your audience on other marketing streams.

This information is invaluable for using digital marketing to your advantage and reaching your business or marketing goals. 

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Should I Use Broad Match or Phrase Match on Google Ads?

Expert Tips For Use Broad Match or Phrase Match on Google Ads

While it’s very easy to add keywords to your pay per click (PPC) campaigns – you simply type them in – it’s important that you are properly keyword targeting on Google Ads. As a pay per click agency who has helped several brands create and manage Google Ads campaigns, we’re here to give you some tips and tricks on how to best create your list of keywords for your PPC ads.

The Importance of Keyword Targeting on Google Ads

You likely already know the basics of Google Ads. Your PPC campaigns include a series of keywords related to your products and services that you bid on. When you win a bid, your PPC ad is displayed in the bid position it has won when a Google user types in a search query that includes your keywords. If the user is intrigued by your ad, he or she may click it to be directed to your landing page. And of course, you’re charged for every click your Google Ads generate.

However, there is an important aspect about keyword targeting on Google ads that will not only help you generate more qualified clicks who hopefully turn into leads but also save you money by preventing your ads from appearing on searches that aren’t likely to generate leads. This aspect of Google Ads is making sure you have the best match selected for your keywords. Below we will discuss the top three match options for keywords: broad match keywords, phrase match keywords, and exact match keywords.

What are Broad Match Keywords?

Did you know that by default, Google sets all its PPC keywords to broad match keywords? Broad match increases your number of impressions, but as you’ll see below, that’s not necessarily a good thing. 

You see, broad match keywords ensure that your keywords trigger lots of ad traffic, which means your ads are likely to get more clicks. However, these ads aren’t necessarily as targeted as you want your keywords to be.

For example, let’s say you’re a professional roofing company and you enter the keyword “roof repair” into your Google Ads campaign. Obviously, your intention is for this keyword to trigger ads for people searching for professional roof repair. 

However, with Google’s broad match keywords function turned on by default, your ad about your professional roof repair services may be seen by anyone whose search query includes “roof repair” or a search term close to that keyword including:

  • Tips to repairing roofs yourself
  • Does my roof need to be repaired professionally?
  • How to repair the roof of the mouth

As you can see, the top two search queries aren’t likely being performed by people actively searching for – or even remotely interested in – your professional roof repair services. And in some cases, like with the last potential search term, the broad match keyword isn’t at all even related to your product or service!

Because of this, we recommend that you turn off broad match keywords and instead select phrase match for most of your keywords. As a pay per click agency, we ourselves typically only use broad match keywords for our clients’ PPC campaigns if we’re starting out by creating a campaign that has a very limited list of keywords (in which case broad match may help you identify additional keywords to add). When we use broad match keywords, we always set a low budget so we don’t spend a lot of our clients’ money on ads in which the ad clicker has no intent on purchasing our clients’ products or services. Our goal is to provide you with the best quality clicks who are likely to turn into leads or customers, not the highest quantity of clicks.

What are Phrase Match Keywords?

We generally set our clients’ PPC campaigns to use phrase match. The reason – this PPC option typically provides our clients with the most qualified clicks who are more likely to become leads or customers.

In Google Ads, phrase match changes your keywords from broadly matching remotely related search terms to making sure that your keywords are only displayed if they match the phrase that a searcher entered into Google. Still, Phrase match allows for some variants in keywords, including:

  • Misspellings
  • Singular or plural forms
  • Stemming
  • Abbreviations
  • Accents

Phrase match is a great way to ensure your Google Ads show up for searchers who are intending to find content like your landing pages, which of course, require you to pay for a click in order for a Google user to discover. 

What are Exact Match Keywords?

Exact match is the most restrictive match option you can choose when keyword targeting on Google Ads. With exact match turned on, your ads will only display if a Google user enters in the exact keyword you have in your PPC campaign, in the order those words appear. 

While the exact match is restrictive, it can be a useful option for brands who have a keyword that typically generates a lot of impressions – so many so that the brand’s campaign budget is eaten up in the first few days of the month.

How Negative Match Impacts your Google Ads Campaigns

Sometimes, brands want to make sure that their ads never appear in searches that contain negative words. Google Ads calls this negative match. One of the most popular negative match keywords that PPC advertisers use is free. For example, if you sell anti-malware software, you likely want to make sure your ad doesn’t display – and isn’t clicked – if someone searched “free anti-malware software.”

There is one downside to Google’s negative match option that you will want to consider if you are running Display Ads. Because Google Ads wants to follow your wishes, your Display ad is less likely to run on a website that includes your negative keywords.

Call Us for Google Ads and PPC Campaign Creation and Management Help

Whether you don’t have the internal resources to manage PPC campaigns on your own or you want to work with a pay per click agency to ensure you’re getting the most out of Google Ads, we can help. If you need help creating or managing PPC campaigns, call us today at (214) 295-5845. 

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What to Include on a PPC Landing Page

Expert Tips For PPC Landing Pages

Pay-Per-Click (PPC) advertising is a must in today’s day and age, especially on Google. With Google’s algorithm constantly changing, you simply can’t rely on organic traffic alone to give you the leads or sales your company needs.

For this reason, many companies like yours use PPC digital marketing platforms like Google to promote their business. But creating a compelling ad for Google – even if it has a high clickthrough rate – simply isn’t enough. You need optimized PPC landing pages for your PPC ads to make sure you get the desired 1:1 conversion ratio for every person who clicks your PPC ad.

Continue reading to learn what we as a digital marketing agency suggest every PPC landing page contains, including what it shouldn’t have.

Our Digital Marketing Agencies PPC Landing Page Must-Haves

As a digital marketing agency that has helped several businesses create PPC landing pages, here are our recommendations for your own pages:

  • PPC Landing Pages Need Their Messages to Match Their Ads

When a web searcher clicks on your PPC ad, you’ve already got them interested and engaged at the messaging you used in your ad. To get them to convert to a lead or a sale, you need to make sure your PPC landing page’s message matches that of the ad that enticed the web searcher, to begin with. Your PPC ads should never direct web searchers to your homepage or another page on your website, but rather a specially designed PPC landing page that contains the exact same messaging as the ads that directed them there.

  • Don’t Include Links to Other Pages on Your Website

The goal of every PPC landing page is to get the person on the page to convert to either a lead or sale, depending on what your call to action (CTA) is. To make sure this happens, you don’t want to link to any other pages or materials on your website that could cause your PPC ad to lead to a bounce. 

  • Make Sure Your PPC Landing Pages Have Impactful Headlines

One of the tenets of digital marketing is to use words wisely. You want the headline – which will be the first thing your PPC ad lead sees when they are directed to your PPC landing page – to be impactful. Remember to use message matching, and when it makes sense, use action words to keep your lead captivated on your product or service.

  • Add a Tagline That Supports Your Main Message

A tagline is your opportunity to add more messaging about the benefits your product, service, or brand can offer your PPC ad leads. Taglines should be succinct, but meaningful. It is okay, however, for your tagline to have slightly more text than your PPC landing page headline.

  • List Out Your Product’s or Service’s – Not Just Its Features

While it’s important to include product or service details or technical specifications, you need to write this information in an engaging way. Our advice is to list them as benefits, and not just features.

For example, if you’re creating a PPC landing page for a 60” TV, don’t just list “60-inch TV” as a bullet on your page. Instead, use impactful copy that conveys the benefit of the TV size, such as “Large 60-inch TV that lets you see your favourite shows and sports in full detail.”

  • Show Symbols of Trust

Since your PPC ad lead is a paid lead, it’s pretty safe for you to assume that he or she wasn’t thinking of your brand, product, or service when entering his or her web search. Your PPC ad lead was looking for options and recommendations and may have never even heard of your business before. For this reason, it’s important that every PPC landing page includes symbols of trust, such as:

  • Security symbols, such as from McAfee, if you sell a software application.
  • Customer logos, especially from customers recognizable in your industry niche or household names, if you can get permission to use them.
  • Testimonials from happy customers – just make sure to keep them short and sweet. Long, paragraph-form testimonials may be easily skimmed over for PPC ad leads.
  • Award badges for any award your company has won, such as from professional organizations and publications.
  • Membership badges, if your company belongs to any industry-recognizable professional organizations.
  • Certification badges, which are especially important for service-based industries. 
  • Transparent language about your company’s policies, including your privacy policy and whether or not you share lead or sales data with 3rd parties, return policies, and so on.
  • A free trial if you offer a software product.
  • Press mentions, especially in mainstream or leading industry publications and websites.
  • Make Sure You Have a Clear CTA

Every PPC landing page needs a CTA. It’s well known in digital marketing that PPC ad leads are more likely to take the next step when they are asked to do so. You need to keep this message clear, though. Don’t have multiple CTAs, but just one. Depending on the product or service you offer, your CTA may be to make a purchase, download a trial, download a lead magnet like a whitepaper, or something else.

  • All PPC Landing Pages Need a Lead Capture Form

If a PPC ad leads lands on your page – and even follows through on your CTA – you’re doing yourself a major disservice if you don’t have a lead capture form on your PPC landing page. A lead capture form allows you to identify the person who has come to your page, obtain his or her contact information, and add him or her into your marketing funnel for either remarketing if the lead didn’t convert or to send supplemental or support materials such as emails about your product or service.

  • All PPC Landing Pages Need a Compelling Image of Your Product in Action, or the Conveying the Benefits of Your Service

People are visual, and you need to appeal to your PPC ad leads’ desires for images on your PPC landing pages. If you’re promoting a product, then choosing an image is typically easier. You want to include an image of your product in action, especially showing it offering a benefit, if possible.

If you are a service-based industry, you want your PPC landing page image to trigger positive emotions related to your brand. Think about the types of images you typically see on a financial institution’s website, for example. Since most people are managing their finances for the benefit of their family’s well-being and future, banks’ websites often contain images of families, especially with young children, to elicit an emotional response from the webpage viewer.

We Can Help You With Your Digital Marketing Needs

As a full-service digital marketing agency, we’ve helped several brands create PPC ad campaigns and PPC landing pages that have matched messages. If you need help creating PPC landing pages to get PPC ad leads to convert, we’re here to help. Simply contact us at (214) 295-5845, sales@agencypartner.com, or fill out our online contact form.

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The Guide to Ecommerce PPC on Google, Bing, and Amazon

Expert Tips From Pay-Per-Click (PPC) Experts

If you’re running an e-commerce store, then you have a wide variety of options at your disposal. You can either sell your products on your website or transfer these products to Google. 

The choice is yours. However, having a versatile e-commerce strategy will increase your chances of gaining conversions from several prominent online platforms. With that said, which e-commerce platforms are you using to advance your marketing goals?

If you’re using a limited suite of e-commerce options, then you should keep reading. In this article, you’ll learn how you can streamline your marketing goals on Google, Bing, and Amazon.

Google

Google is the world’s largest search engine. Therefore, it’s no surprise that millions of businesses use this platform to achieve better results with their PPC campaigns. If you’re already using Google as an advertising space, then you need to follow these tips:

  • Use as much information as you possibly can. The more information you provide, the better Google can align your ads with incoming search queries. Also, the more Google can match these ads to search queries, the more relevant these ads become.
  • Develop a targeted description and title. This will help your ads become more enticing to your target audience.
  • Create the best landing page experience. Your landing page is the end of your sales funnel and should be very persuasive. 

Bing

Many businesses choose to use Bing because of the low barrier of entry, the possibility of using less of your budget, and a higher chance of online visibility with your paid ads. If you want to begin optimizing your Bing ads, then you should follow these steps.

  • Avoid import errors. Google and Bing ads require different minimum thresholds. When you import Google ads to Bing, it will instantly set the values of these bids according to its platform. Make sure all of these values are correct before moving forward.
  • Look at the targeting settings. The difference between Google and Bing ads involve the targeting settings of both platforms. More often than not, you’ll need to set up specific target settings on Bing. 

Amazon

Amazon is becoming one of the most preeminent advertising platforms online. There are a few tips you should be aware of before beginning your PPC campaign on Amazon.

  • Keep your campaigns structured consistently. It’s essential to make sure all of the aspects of your campaign are structured identically. This means that your brand, product category, and top-selling products should look the part.
  • Post similar products in the same ad groups. When you set up new ad groups, you should be able to place similar products in these groups. Doing so will lead to increased visibility for these products so you can achieve maximum conversions.
  • Use some automated features. PPC is now becoming automation to streamline the mundane process and achieve enhanced results. Don’t be afraid to use Amazon’s automated products if you don’t have the time to manage your campaign.

Impact your PPC Campaign Today!

If you want to impact your PPC campaign, then you’ll come to the right place. Give us a call at (214) 295-5845 or visit Agency Partner Interactive today for more information. 

Not big on reading? That’s okay. Watch “The Guide to Ecommerce PPC on Google, Bing, and Amazoninstead.

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How To Set A Pay-Per-Click (PPC) Budget

Tips From Pay-Per-Click (PPC) Experts

Pay-Per-Click Advertising is one of the most effective ways of generating Qualified PPC Leads for your Business. Because of this, millions of businesses around the county utilize PPC Advertising to generate Online Revenue.

Businesses use Pay-Per-Click (PPC) Advertising to receive a consistent stream of Leads while their SEO Strategy is in place. With this being the case, what are you doing to make sure your PPC Campaign is in working order?

Do you have the right budget in place to achieve remarkable Results? Unfortunately, many businesses, small and large, struggle with their ad budgets. In this article, you will learn about how to set up the perfect PPC Budget to start thriving online.

Know Your Business

Sometimes, it can be easy to get off track with your Marketing Strategy. This may be because you want to set up a large ad Campaign to compete with your competitors but have limited means to do so.

To bypass this issue, you’ll need to learn more about your Business and scale your ad Campaign accordingly. If you have a small business with an eye for rapid improvement, then you should first sample some of your Budget to get your feet wet and make necessary improvements.

This will help you to establish an identity and learn The Basics of PPC Advertising.

Perform Regular Tests

In many ways, managing a PPC Campaign is like managing a stock market portfolio. Both campaigns will require managers to constantly experiment and take risks. Throughout your PPC Campaign, you Should perform Regular Tests to understand if you’re spending less or too much.

It’s important that a revelation won’t come anytime soon. Therefore, look at your PPC Campaign as an investment. You’re not going to likely to hit the jackpot and know what to do instantly.

Experimenting will save you money in the long run, while your campaign is going on.

Understand the Factors

When you’re getting started with your PPC campaign, it can be challenging to keep track of the many factors that are involved with influencing your PPC Costs. Fortunately, there are several Online Tools you can use to Automate your PPC Campaign and make abiding by your budget convenient.

It will take time to learn how to use these tools so you can begin reaping the rewards of a successful Campaign. This is just the drawback of being new to the world of PPC. Still, there is a sure-fire way of making PPC Simple.

Hire a PPC Company

If you’re too busy or inexperienced with PPC, your best bet is to Hire a PPC company. Doing so will allow you to delegate your PPC campaign to a proven company that will make sure that your PPC Budget is being met.

A PPC Company will also make sure that you are avoiding unnecessary costs that will help you save money now and in the long-run. All you’ll have to do is sit back and collect monthly progress reports so you can see how your ads are performing.

Work With a Reputed PPC Company!

Agency Partner Interactive is a world-renowned PPC company used by thousands of users. To learn more about how we can help you, call us today at (214) 295-5845 or visit Agency Partner Interactive for more information. 

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4_pay-per-click (ppc)_advertising_trends Tnclude In Your Digital Strategy

4 Pay-Per-Click (PPC) Advertising Trends To Include In Your Digital Strategy

Tips From Professional Digital Marketers

As we transition to another new, marketing fundamentals and concepts are steadily evolving. Some sophisticated Pay-Per-Click Advertising Trends of last year have become obsolete. Newer ones are developed and are required to be used by marketers of this year.

If you’re not up-to-date on the current PPC Trends of 2020, then you could be falling behind your competitors.

Needless to say, PPC is a cutthroat way of business. You can afford to gain any slippage from your Competitors.
With that said, new PPC trends have popped up for the year 2020. Let’s dissect which trends you can include in your Digital Marketing Strategy. 

1. Automation & Artificial Intelligence (AI)

Ad publishers like Google and Facebook have made it easier for users to configure their PPC Campaigns. With the implementation of both automation and AI, adjusting a campaign has become straightforward in the following ways:

  • Several monotonous PPC tasks have been automated to streamline configuration.
  • AI gives users the tools they need to make smarter decisions with their advertising budget.
  • Altogether, automation and AI lead to a higher ROI for users.

You can take advantage of both automation and AI to achieve enhanced growth of your PPC Campaign and gain increased real estate online.

2. Fewer Organic Search Results

The first page on Google captures as much as 91% of the search results according to Forbes. With that much influence, why do the other pages even exist? You can usually find the information you’re looking for within the first three SERPs. 

Marketers are predicting that Google will soon condense their SERPs and eliminate a lot of their pages. If this happens, PPC will become more prominent for marketers. This will increase the competition for the top spot of the SERPs.

In addition, more businesses will begin using PPC to gain more exposure. With that said, it’s important that you hire a proven Digital Marketing Company to give you a competitive advantage over your competitors. 

3. Increased Use of Video Ads

According to WordStream, 51% of marketers cite video as the type of content with the highest ROI. For this reason, videos are being featured more as ads on both Google and Facebook.

To mix up your PPC Strategy, try incorporating video ads in your strategy. Before, creating videos used to be a time-consuming and expensive process. Now, modern software has made it possible to create a video with minimal effort and spend.

4. Amazon Paid Ads 

Amazon is becoming a popular channel for purchasing paid ads. Why? That’s because Amazon houses more consumers that are ready to buy, unlike Google and Facebook. You can take advantage of Amazon’s audience who are ready to buy now.

This will help you to diversify your advertising budget on three channels and introduce your products and services to a new audience. It may take some time to optimize the correct ad strategy, but there’s no denying that you could set yourself up for future success.

Create Your New PPC Strategy?

Do you want to begin creating a new PPC Strategy for your Business? If so, Give Us a Call At (214) 295-5845 or Visit our Website at Agency Partner Interactive.

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3 Pay-Per-Click (PPC) Trends in 2020

Tips From Professional Digital Marketers

Pay-Per-Click (PPC) is one of the most important aspects of Digital Marketing. Millions of businesses across the world use PPC to drive Qualified Leads and generate meaningful Sales Opportunities. 

However, new innovations are being created to make PPC more convenient for marketers. If you’re not following the PPC Trends of 2020, then you’re going to be at a massive disadvantage when it comes time to adjust your strategy.

Therefore, it’s important to begin optimizing your PPC Strategy with the newest Trends of 2020. If you want to start, here are three important PPC Trends you should be made aware of.

1. Artificial Intelligence 

For about a decade now, Artificial Intelligence (AI) was being used in virtually any industry to uncomplicate standard business practices. Now, AI has made its way over to the marketing sector.

Mainly, AI-enhanced PPC Software has been introduced to the fold. This software allows users to:

  • Understand which keywords users should bid for
  • Make sounder judgments that yield better results
  • Improve the ROI of any marketing budget.

Simply put, AI-Enhanced PPC Software gives marketers a smaller margin-of-error, which can result in improved sales and greater exposure online for your dollar.

2. Video Advertising

Video Advertising is not a new trend. Businesses have used video for many years to convert potential Customers. In fact, according to Wyzowl, 81% of businesses leverage video as a marketing tool. 

How does video correlate to PPC? It’s simple. Have you ever heard of Facebook videos? Creating Videos on Facebook is an amazing way to familiarize your target audience with your brand.

For example, if you’re selling accounting Software, you could create a video explaining helpful money-saving tips for businesses. This will help paint your brand in the heads of potential customers that will reach out if they’re convinced or ready to purchase later.

3. Amazon Paid Ads

Since the inception of PPC, Google and Facebook have held a dual monopoly over paid ads. It was simple. Google is the most preeminent search engine, and Facebook is the largest social media network in the world. 

Nowadays, Amazon has become a global power and is hosting paid ads on its platform. Don’t underestimate the power of Amazon paid ads. It does have a noticeable benefit over Google and Facebook. 

People who visit Google are typically still in the awareness stage of the Buyer’s Journey. This means they don’t know what they want yet and are looking for solutions. The same principle applies to Facebook, apparently more so since people only access Facebook to engage in conversations and read others’ feeds.

People who use Amazon are ready to buy now, so if you want to put your ads in the faces of people with more buyer intent, Amazon may be the answer. This doesn’t mean that Amazon is an untapped market.

Nonetheless, you can begin adopting a new platform to your PPC Strategy to begin reaching an entirely new audience. 

Give Your PPC Strategy a Boost!

Are you not sure where your PPC Strategy is headed? If so, give us a call at (214) 295-5845 or visit our website at Agency Partner Interactive for more information.

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How To Use Pay-Per-Click To Get More Phone Calls

Tips From Professional Pay-Per-Click (PPC) Marketers

Let’s say that you recently set up a Pay-Per-Click Campaign that was mildly successful. You’re noticing that your ads are garnering clicks, but one thing is irritating you.

That is – your ads are getting clicks but no one is buying anything. PPC Ads aren’t cheap, and your campaign could be hemorrhaging money by the day if your conversions and clicks aren’t matching up.

To capitalize on hot leads while their interest levels are still high, you should Optimize your PPC Campaign to get more calls instead of clicks. 

Here’s how you can do this.

Utilize Call Extensions

When you perform an online search, you’ll probably run into a few ads that have a call extension – that is a blue, formatted phone call link on the top of the ad.

Call extensions can increase your Click-through Rate (CTR) significantly. Why? It makes it easier for potential customers to contact you.

With call extensions, a lead won’t have to fill out a form or navigate through your landing page just to find your office number. They’ll simply call you on the spot if they’re interested or want to learn more about your business.

Call extensions may become increasingly important to implement. This is because consumers are constantly being bombarded with commercial emails, which makes it less likely that they’ll answer your email if you take the traditional route of linking your ads to your website.

Make Your Phone a Click-to-Call 

When your ad appears on a search engine, your phone number will be automatically formatted to be dialed once it is clicked on a mobile device.

On your landing page, you should also format your phone number in your call-to-action to do the same. This makes it easier for consumers to contact you instead of writing down or remembering your phone number.

Eliminating friction by making your phone number simpler to dial is key because humans value simplicity. It doesn’t take much effort to format your phone number in this way, and it can tremendously impact your bottom line in a positive way.

Make Calling your Intended Call-to-Action 

Landing pages will often have a clear call-to-action to either dial a phone number or visit a web page. Sometimes, this doesn’t happen in ads, and it can throw off its effectiveness.

In your ads, you should make it clear that you want your audience to call you. You can post your phone number in your ad while your copy says to visit your website.

Something this subtle can confuse your audience. For example, let’s say that you’re a Personal Injury Attorney & your PPC Ad Copy simply says “Get your maximum Compensation! Call us Today for a Free Consultation!”
How is someone supposed to follow through with this call-to-action? Make your call-to-action clear that you intend on your leads to dial your phone number.

Do you want to improve the performance of your PPC Ads to generate more phone calls and sales opportunities? Our experts have a proven track record of developing high-performance PPC Campaigns.

Contact Agency Partner Interactive Today to speak to a member of our sales team.

Not big on reading? That’s okay. Watch “How To Use Pay-Per-Click To Get More Phone Calls?” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!

ppc_campaign_and_google_ads_management

The Definitive Guide To Maximizing Your PPC Campaign

The Guide For Boosting ROI from PPC
Tips From Pay-Per-Click (PPC) Experts

If you’re investing significant resources in your pay-per-click (PPC) campaign, the worst thing to do is get complacent or gullibly believe that results will always come eventually no matter what you try.

This could lead to you wasting time and money on PPC strategies that just don’t work. Of course, effective PPC strategies take time to develop and produce results (both positive and negative), especially during experimentation.

However, if you aren’t cognizant of using fundamental PPC strategies and building off of them, your campaigns won’t be effective.

To help you maximize your PPC campaign, this guide will outline fundamental PPC strategies and innovative ways you can alter them to obtain steadfast results.

Understand your audience

I know.

Every PPC-related article on the internet will likely tell you that you need to understand your audience for your PPC campaigns to perform better.

However, in Digital Marketing knowing your audience goes beyond demographics. You’ll need to intrinsically understand their shopping patterns, motivations, and reservations before purchasing to craft the perfect PPC strategy.

Depending on your consumer base, whether they’re B2B or B2C, these values will differ tremendously. To give you more context, here is a marketing funnel for both B2B and B2B audiences from TrackMaven.
PPC marketing funnel
You’re probably wondering what’s the difference between B2B and B2C consumer bases. After all, the funnel between the two consumers doesn’t seem all that different.

Let’s start with B2B consumers. These clients go through a much longer sales funnel because purchasing decisions typically go through a host of executives, who then rationalize the decisions instead of an emotional trigger that results more commonly in consumer purchases.

With that being said, average consumers vary. Some might conduct extensive research before buying a product or service. Some may just purchase from you based on a whim.

Nonetheless, the difference between these two consumer bases should reflect on how you structure your PPC campaign.

For example, since B2B consumers go through an elongated journey to make a purchase, you should provide top-of-the-funnel marketing resources to give them all of the information they need to confer and eventually make a purchasing decision.

Conversely, B2C consumers are attracted to a more straightforward marketing approach. They mainly want to know how your product or service will immediately benefit them. If your campaign reflects this, they’ll usually decide without extensive time and research.

Now that you understand this fundamental tip, here are some actionable ways you can incorporate new PPC methods to give your campaign a boost.

  • B2B Audience – Market any helpful e-books that will convince your audience that your service will be beneficial to them. Don’t promote anything. These e-books should only highlight the problem your audience has and provide a solution.
  • B2C Audience – Keep PPC ad copy extremely enticing. Don’t advertise the features of your product or service. Instead, promote the benefits and people will click.

In summary, B2B PPC strategies require you to know much more about your consumer base, while B2C strategies are essentially more product-focused.

Craft the perfect offer

Let’s take a moment to paint a relatable scenario.

An employee of a large consulting firm, Mandy has been tasked with finding the best available lead management software available. Knowing nothing about lead management software, she does a Google search for “best lead management software”, and she immediately sees numerous ads on the results page.

She may click the first ads she sees or some that catch her attention. Ultimately, most of these ads will offer free trials and one will offer a free buyer’s guide.

Which form do you think Mandy will fill out first?

With a buyer’s guide, not only are you more likely to capture a high-quality lead, but you are also providing Mandy with exactly what she needs, a helpful guide to help her navigate through a complicated app.

For this reason, crafting the perfect offer is paramount to the success of your PPC campaigns. Using outdated offers, such as live demos and free trials, will ultimately lead to your offer being rejected, ignored, or skipped over.

This is because there is profound evidence that proves that the alternatives are much more effective. What’re the alternatives, you may ask?

The answer is anything that will provide value to your audience without them being forced to commit.

PPC Hero recently experimented with their B2B audience by using demo videos in their ads. They found that demo videos have much less friction than live demos and free trials, because people may be hesitant to commit or spend time talking to a sales rep.

By adding a “watch demo video” call-to-action (CTA) to one of their core website pages, they received a 122.45% increase in conversions.
Google Ads PPC marketing

Furthermore, if you have prospects landing on your website directly through a search engine, chances are that they’ve never heard of you.

This means that you have a small chance of convincing a potential customer to sign up for a free trial on search terms that most ads are using, such as “best” or “top”.

Because of this, your offer has to break through the reservations a potential customer may have about working with you. The only way this can happen is by creating an offer that your audience can’t resist and won’t immediately commit to.

Doing so will allow them to see what you’re all about and make a decision for themselves.

Calibrate Search and Social Messages

You should never treat social media users the same as search engine users. Although your PPC campaign may exist on both platforms, using the same message will be counterproductive to what you’re trying to achieve.

Also, user behavior is vastly different across your marketing channels, so why craft the same message?

Let’s dig a little deeper into the concept.

People go on social media networks to consume content. These people aren’t looking for any salesly or consumer-related. They just want content, whether it’s informational or entertainment-based.

However, those that arrive at your website via search engine are looking for something. They have a need or want, and they believe you can help.

Again, why use the same message on both platforms? The reason this question is being asked twice is that many businesses and marketers fall into this trap in an attempt to streamline their PPC campaign.

Just like how you shouldn’t create the same social media posts on your Facebook and LinkedIn accounts, you definitely shouldn’t make this mistake.

For social media PPC campaigns, you’re targeting users based on their demographics, such as their job title in the case of LinkedIn. For Paid Search Ad Campaigns, your ads’ visibility is based on keywords.

Therefore, people who search for these keywords are actively looking for a product or service, whereas, a social media user is minding their own business looking for engaging Content.

It should now be apparent why offering an educational resource is better on social media, rather than search. Ultimately, your PPC ads on social media should strive to build awareness, through e-books and reports.

Anything that stirs an emotional response will do well on social media.

Meanwhile, paid search ads should get to the point and make an offer. Demos and interactive content are great for these ads because people who click them are looking for a solution to a need or want they have anyway.

If you’re still lost in how you can calibrate your messages across social media and search platforms, just remember this fundamental question.

“Why are my prospects using this platform?”

And, there you have it. You should instantly surmise that Facebook users didn’t log on to be advised to sign up for a free trial of anything. Therefore, create a campaign that centers on driving emotional responses from your target audience.

For example, this video ad from Sephora works because it showcases multiple promotions and piques the curiosity of their target audience.

retail mobile marketing

That’s why the ad was able to achieve a 41% higher click-through rate (CTR) than the brand’s previous ads.

Do you want to emulate the same success through all of your marketing channels? If so, take a look at this infographic from Orbit Media that details how you should structure both social media and paid search ads.

Google Ads PPC Management Search v Social Ads

Prioritize Remarketing

Finally, we’ve arrived at one of the most popular PPC strategies, known as “remarketing”.

Once you’ve got someone to land on your website and they leave without converting, you’d want to bring them back to your site for a second chance, right?

This sounds very much like the concept of dating. However, what if this same person doesn’t convert after a third or fourth time?

What’s going on?

The answer is that you’re probably using the same offer every time. Obviously, if that person didn’t bite on the offer you originally introduced, they won’t budge if you do the same again.

Now, let’s present a solution. First, cut off any leads that just aren’t in your market. Not everyone who visits your website through an ad is interested in working with you.

They may just be curious, found another solution, etc. Therefore, only begin the remarketing stage for leads that have visited your landing page at least twice.

Similarly, you can do the same for leads who left your website in the middle of filling out a form.

Next, segment your leads based on where they are in the buyer’s journey. For example, for leads that haven’t watched your demo video, retarget them with a demo ad.

For leads that have watched the demo video, follow-up and re-target them with a free trial ad. The goal here is to be very specific with your segmentations so you can convert leads throughout your marketing funnel.

In Social Media Marketing, the strategy is the same. If you have received PPC insights from social media users who haven’t converted, you’ll have to understand the proven social behaviors for these users.

This is: social media users are constantly scrolling on their feed and may not want to commit to you just yet.
Why?

Because they’re still busy scrolling on their feeds.

With an accurate remarketing strategy, you can send a gentle reminder at an appropriate time to re-engage social media users who have left your site.

Realize Your SERP Potential

There was a promising study conducted by Advanced Web Rankings where they studied the differenced in CTR between ad placements on the search engine result pages (SERP).
Google-Ads-PPC-optimization
It’s important to realize right now that PPC success doesn’t solely depend on placement, but rather a myriad of other factors, such as conversion value, budget, competition, industry, geotarget, LTV, and more.

For certain industries, it may be beneficial to bid higher to rank high for productive keywords. However, in competitive markets, your ROI will begin to decline at a certain point using this strategy,

Ideally, it’s up to you to find the right balance for your particular market.

For example, paying a high price for a competitive market like auto insurance may not be profitable, considering how people normally shop for auto insurance.

Similar to B2B Marketing, consumers will readily shop around for auto insurance until they can find an affordable deal for the right type of coverage they’re looking for.

Because of this, a Search Engine user may click on your ad, no matter if it’s first, second, third, or fourth on the SERP.

Regardless of this fact, humans make most purchasing decisions based on trust, and nothing screams trust more than high-ranking websites.

So, the moral of this section is to realize that ad placement isn’t everything for a successful PPC Campaign. Nonetheless, your Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Strategy should work together to maximize your CTR and create the perception that you’re a leader in your industry.

Final Words

Now that you realize the fundamental strategies of building a solid PPC campaign, it’s up to you to conduct your own experiments and use your data to create PPC Ad Campaigns that work for you.

Understanding these fundamental strategies and the unique characteristics of your business will help you to achieve long-lasting results, instead of relying too much on online advice and your gut to design your campaigns.

Search marketing is a very competitive game of Marketer vs. Marketer. We know that Google and Bing are continually adjusting their Search Engine Algorithms and the best way to ensure that you are not wasting your time and money is to hire Agency Partner to do it for you. API has experience in managing big Budget PPC accounts so whether you are managing a budget of $5,000 or $50,000 per month, contact Agency Partner Interactive today and let us help you maximize your ROI.

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Does PPC Marketing Work for Attorneys

PPC for Lawyers - Does it Work?
Tips From Digital Marketing Experts

Finding clients as an attorney can be one of the most daunting tasks. You’ve made your checklist -chose a specific area of law, check; went one step further and chose a niche, check; created a website, check. You’ve done the networking, making lists of prospective clients and referrals, you’ve even put up free resources on your website. All of these things are great, but they haven’t really generated much in the way of people calling for your services.

The answer is rather simple to use Online Marketing Strategies, such as Search Engine Optimization (SEO) or Pay-Per-Click (PPC) Marketing. PPC is one of the best ways to get your name out to potential clients. The place to start is with Google Ad Words and Microsoft Ads (formerly Bing Ads, part of the Bing Search Engine Platform). While there are numerous PPC Platforms, these two are the Most Commonly Used by the clients you are seeking.  

Navigating PPC marketing can be tricky, but with the right knowledge, you can achieve high visibility on Google or Bing Searches, display effective Ad Campaigns, overcome the challenges and be on your way to an increased client base.

What is PPC for Lawyers?

Pay Per Click (PPC)  is Online Advertising that you pay for each time your ad is clicked. The amount you pay per click is determined by bidding in an ad auction with Google Adwords or Microsoft Ads. Basically, you are bidding against other law firms for the use of relevant keywords in your ads. When a search is performed using your keywords, your ad is shown first. It is one of the most effective digital marketing aids to generate clients in a very competitive legal market. 

There are several factors to consider other than just paying for clicks and bidding on keywords, in the determination of where your ad will rank. First, you need to conduct research to establish what your keywords are going to be, based on the law you practice and what keywords your competitors are using. Your ad also needs to be relevant to the search queries that your clients are seeking. Keep in mind that the Landing Page is where the advertisement sends the client. The headline needs to be highly specific and relevant to the client’s search, and your landing page needs to have a call-to-action that is clear and also relevant to your client’s search. If your landing page is not applicable and another firm’s is, you could lose that potential client.

Why You Should Choose PPC for Your Law Firm

Marketing for a law firm is not the same as Marketing for other Businesses. PPC ads can significantly help boost a law firm’s client base. Here are three reasons why you should make PPC a key marketing strategy for your practice.

  •  PPC Ads Have High Visibility on Google or Bing Searches

When someone uses Google or Bing to search for an attorney, the top three to four listings are PPC ads from Google’s Adwords or Microsoft Ads. There is a much higher click-through rate for these top ads. Having a PPC ad gives you an advantage and an opportunity for higher visibility by a wider audience.

  • Your Competitors are Using Them

With so many law firms out there, just having a website isn’t enough. Every time a potential client goes online to search for an attorney in your specialty, they will pull up one of your competitors who has a PPC ad, instead of you.

You need to make sure you show up in their search by using keywords that make you stand out from your competitors. 

  • You Have Control of the Keywords

Keyword control makes PPC ads a core marketing tool for your firm. You chose the keywords and phrases to put in your ads, you have control over your PPC Optimization, and therefore, you determine how you target your clients.

Research and select Keywords, with the help of Google and Microsoft to identify what the right keyword phrases are for you. A few words can make or break a PPC Ad Campaign. If you take time during your ad planning process to figure out what you have to offer and who your target clients are, you can adjust your keywords accordingly.

Knowing your clients makes it easier to implement a PPC Strategy.

Best Type of PPC Ads for Attorneys

There are three types of PPC ads proven to have the best results for attorneys:

  • Display Ad Campaigns

Google Display Network and Microsoft Advertising Network partner with reputable websites to help you reach a much larger target audience. Being part of a Display Network can also put you in front of clients before they start searching for your skillset. Some ad types work better when you are linked to a Google Display or Microsoft Advertising Network, such as responsive display ads, uploaded images ads, Gmail ads and engagement ads.

  •  Search Ad Campaign

Search ad campaigns appear when a potential client searches for the services you offer. Your ad will appear directly above or below the top-ranking Google and Bing search results. You only pay for this ad when people click it.

  • Re-Marketing Ad Campaigns

Re-Marketing ad campaigns let you tailor your ads to people who have visited your website at least once before.

Overcoming Challenges with PPC Ads for Law Firms

The one deterrent to PPC marketing is the cost. The ads can be quite expensive. Some of the more specialized legal industry keyword bids can cost over $100 USD per click, costing you thousands of dollars per month. However, because you are only paying per click, the benefits of the higher conversion rate could outweigh the cost for you. The conversion rate for the legal industry on Google can be as high as 6.98%. The bottom line is that PPC ads have been a proven marketing tool to get clients. 

PPC marketing is very competitive, and Google and Bing are continually adjusting their search engine algorithms.

The best way to ensure that you are not wasting your time and money is to hire Agency Partner Interactive to do it for you. API has experience in managing PPC accounts. Call Agency Partner Today and let them help you generate the PPC Marketing Strategy you need to grow the client base you want for your law firm.

Not big on reading? That’s okay. Watch “Does PPC Marketing Work for Attorneys” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

 

 

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What is Mobile-First Indexing?

Tips from Digital Marketing Experts

How many times do you pick up your phone to search the web for information? In fact, you are probably reading this article on a mobile device right now. Using your mobile device to access information has become the norm. In order for your company to be competitive, you must be found on Google’s search results. 

Mobile-First Indexing and Google Results

Mobile-First Indexing is Google’s process of using the smartphone agent in their Googlebot web crawler to scan your site and index it’s content for the search engine. It uses this as the starting point to help mobile users find what they’re looking for in a format that provides the best mobile-friendly experience for the user, and–if it is a great site and experience–increases your ranking on Google.

Historically, Google used the desktop version of a site’s content when evaluating if it matched a user’s query. Now, the mobile-first version of your website will be considered the primary version on Google. You should know that there is not a separate index for mobile-first scans; if the content on an old site is relevant, it will continue to be returned on the SERP.

It is time to let go of the past. Now it is necessary that your online footprint is equal across both the mobile and desktop versions of your website. You should already be writing and designing content (including text, images, videos, and links), structuring your data and meta-data (titles, descriptions, meta tags) and experiencing your website so that it is mobile-friendly.  

What Does This Mean for your Site?

As of July 1st, mobile-first indexing is enabled by default for all new (or previously unknown to Google Search) websites ready for the Googlebot indexing scan. For older or existing websites, Google will continue to monitor and evaluate websites based on its best practices

If you are an older website, once Google sees a site is ready, it will designate the site as ready for mobile-first indexing and it will notify them of their readiness through its Search Console

If you’re a new website, you don’t have to do anything. New sites are already showing users and search engines the same content on both their desktop and mobile devices.

Evaluate Your Users Experience 

Just because your old site or your new site is ready for mobile-first indexing, it doesn’t mean you don’t have to evaluate your user’s experience. 

First, Google has provided an easy tool to test and see if your site is Mobile-Friendly. You just have to insert your site and Google will give you the information you need to fix it. If you need more guidance, Web Grader has a great tool that evaluates your site and gives you detailed information on how you can make your site user-friendly.

Second, pick up a mobile device and check out your site from a user’s point of view. Write down ways you think will enhance the user’s experience based on the information that you are trying to relay. 

Here are four steps to help you enhance the user’s experience:

  • Keep it simple

Mobile sites don’t need as many bells and whistles as they did in the past. Keep only the website elements you truly need. Ask yourself if each element is really necessary. If not, get rid of it.

  • Conveying your message

Make sure your message and Call to Action (CTA) are easily understood. Check text links and forms to make sure they work. Create easy-to-use buttons for connecting to other pages. Check that your forms are easy to fill out on a mobile device. Consider using mobile-friendly CTAs such as SMS text messaging and live chat.

  • What about SEO?

Instead of solely looking at keyword synonyms you have to start thinking about the whole mobile experience. Look at the problem a specific search query is trying to solve, and then craft a content-based response that is appropriate for that query.

  • Make the necessary changes 

Now you are ready to make the necessary changes to create a user-friendly site for mobile-first indexing. If all of this is overwhelming, and you’re feeling unprepared to tackle mobile-first indexing on your own, get help from a Professional SEO Team.

There’s no question that mobile devices have changed the way we deliver information. Now that Google has rolled out mobile-first indexing for all sites, it is time to make sure you have a website for the devices people are using most. So, evaluate your site and implement the necessary changes to make it user-friendly. Mobile-first indexing is just an additional way that Google is addressing the needs of its, and by extension, your audience. 

Not big on reading? That’s okay. Watch “What is Mobile-First Indexing?” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

marketing_strategy

Kick That Conversion – Score Big With Your Website’s Visitor-To-Lead Conversion Rate Using SEO and Other Essential Strategies

Website’s Visitor-To-Lead Conversion Rate Using SEO and Other Essential Strategies
Tips from Digital Marketing Experts

Focusing your attention on the type of visitors you want to attract to your website is a major part of increasing your visitor-to-lead conversion rate.  Making your site a haven for warm leads is essential to your success. Concerns regarding the quality of your leads should be just as high up your list of site goals as the focus on the foot traffic. Quality and quantity are a non-negotiable, interconnected, dynamic duo.

User Experience (UX)

Your site needs to be stylish, approachable and trustworthy–just like your favorite leading lady or leading man in that iconic role you love. A clear and uncluttered website, with a focused call-to-action, interactive content, aligned branding, and intuitive design principles, will make your site visitor more likely to achieve conversion. 

Removal of all friction between the customer and your goal action for them is equally important. While it is tempting to add in lots of additional products and ideas, as they cruise down the home straight to take your desired action, it can create unexpected hurdles and the last thing anyone wants is a disqualification as your ‘near conversion’ flounces off the pitch in disgust and frustration from what should have been a simple process. 

Value Proposition

Here we are, down to the nitty-gritty of the sales pitch. However, this isn’t any old school sales patter. Give them absolute clarity of vision. This is the real deal of why your customer should invest their financial and social resources on your product or service. You are sure to be the savvy and practical answer to their specific problem, because they found their way to you, and because you are investing the best of yourself in what you offer. So tell them that. Offer valid reasons, a solid value proposition, why they need you and your brand.

Improved SEO

Where is a discussion about web marketing without a reference SEO? It is truly the roadmap for all serious entrepreneurs and businesses. Without it, you have little-to-no direction, and no-one can find you. Yet with it in hand, the landscape opens up and opportunities abound. Make sure all of your SEO keyword opportunities are maximized and updated regularly. Without this essential box ticked, all those lovely organic searches with strong purchase intent will breeze past you from the half-way line.

Multiple Personas 

Facebook has the data, you have the creativity and vision, and so, with a decent dollop of analytics, you have a pretty solid team. Focus on the capacity to visualize the personas of the people you want to turn from cold visitors to warm leads and conversions. These personas will be able to show you how best to interact with your real-life site visitors.

They will also show you who the real visitors are. Not the expected, not the projected, but the real. You might find that a different, broader version of a non-traditional demographic than expected, is engaging with your brand. Rather than trying to corral the people you think ‘should’ be there, you are then in the enviable position of being able to tailor your style to suit them, encouraging an ever-rising conversion rate.

Website Experiments

As the saying goes, there are so many different ways to skin the proverbial cat that you won’t be able to please all of the people, all of the time. But with a keen eye on your analytics and a bit of experimentation, you will be able to find out what the majority want and tailor your sales plan and web site to fit those expectations. You are also best placed to utilize chatbots when you have deduced your best visitor personas and are in experimentation mode, ready to gain and utilise even more analytics. Try different marketing channels, and audit different aspects of your sales conversion funnel, especially if your analytics look rough in one area. Test what works in reality, not just in theory.

And keep testing!

Climbing Conversion Rates 

It’s what we all strive for, and with a few adjustments to your processes, you will see that your time poring over statistics and analyzing data has been well spent. This is something that will need to be done regularly to keep the flow of savvy, focused-on-the-next-big -thing customers engaging with your site. After all, this is a process, a journey.

It is never static, and it is never done! Keep kicking those conversions!

Not big on reading? That’s okay. Watch “Score Big With Your Website’s Visitor-To-Lead Conversion Rate Using SEO and Other Essential Strategies” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

facebook_marketing

Firm Foundations For Your Facebook Ads Strategy: How To Build A Solid Base, One Brick At A Time

Tips from Digital Marketing Experts

Just when you think that Facebook has been toppled from its social media top spot, a review of the actual reach and capacity of this mammoth of the social media world has everyone sitting up and considering how to maximize their ad strategies. 

Facebook has one of the world’s largest user base with 1.62 billion subscribers and 2.41 Billion Active Users in the second quarter of 2019. It is one of the most engaged, so why take a page from its playbook? After all with numbers this big, it is all about making the best use of them.

Statistic: Number of monthly active Facebook users worldwide as of 2nd quarter 2019 (in millions) | Statista

So take notes, get your ducks in a row, and your game plan sorted, because this juggernaut is here to stay, and you need to be on board. But don’t worry, we have all the tips to help get you sorted out with a solid Facebook Ads Strategy, so you can sit back, and watch your conversions soar.

Duo, Trio, Quad

The first consideration, and it’s a major one, is to keep Facebook and Instagram working in tandem because they are one-and-the-same behind-the-scenes–a fact is often forgotten–so keep this pair collaborating to your benefit.

Think, ‘integrated ads strategy’ with Instagram, Facebook, and all the other platforms out there. An omnichannel experience is what both you and your customer need. This is a bottom line, non-negotiable. Your marketing plan must be seamless and holistic.

Experiment with ‘Bots’

With Ad Bots becoming more sophisticated and normalized, now is the perfect time to experiment with computer-generated marketing. The tech itself is nothing to be afraid of, how it’s employed and with what tone, is the issue. ‘Engagement Baiting’ by fishing for swipes, taps, and reposts is right out in 2019. Instead, you want to develop long-term engagement–life-long customers who are much more likely to convert.

While you are in experimental mode, get creative, and then test everything. Send out an engaging, and meaningful post or blog to assess the interest. It’s much more cost-effective than a full-blown analytics campaign.

Video is King

Long Live Video. Businesses love Facebook Video Ads. Use it to drive conversions but ensure the focus is to empower your customer with a side order of Brand Integrity, and the development of trust. People are likely to buy from companies they have positively encountered on social media, so consider creating or developing your brand identity from an anchor or hero Video for maximum impact. 

Retargeting from long-form ad engagement video followed up with a ‘call-to-action’ via short video ad, post, email, tweet, etc, is much more likely to get a new convert. It is also easier to then expand the information to ‘lookalike’ audiences, speeding up the turnaround process and reducing costs.

Nano, Niche, and Micro

We are in the time of the nano- or micro-influencer. There has been a shift from celebrities delivering information to niche experts whom we can trust, people with whom we can identify. They are less distant, more relevant, and certainly more approachable. Align with one of them, and it is a short skip, and a jump, to getting the conversions.

Are You Responsive?

To say that you have a ‘Responsive Website’ which is not enough. You have to prove it. Multiple devices are here to stay, and your site must show all the fancy whistles and bells on each and every one. Ensure that every type of media will run efficiently on desktop, tablet, mobile, Android, and IOS. The last thing you want is a block to your customers’ conversion where they throw their hands up in disgust, and leave the site, never to return. 

Multiple Persona

Facebook can link you up with any demographic or niche you can imagine because it has so much info on all its users and the algorithms to sift it. Forget about an ‘app for that’, Facebook can help you find your niche group and target them through its persona-driven data. Think about maintaining diversified and comprehensive ads which target different personas, but don’t just make assumptions on who they are, get the stats and work from that.

Contextual Content (and lots of it)

Get creative with ‘life events targeting’. Facebook knows when the wedding is, or was. So consider how the market can drive itself by targeting upcoming anniversaries and events. Being narrow in focus can mean increased costs (CPMs) but being specific, relevant, and targeted means being able to tailor the marketing, increasing the chances of conversion. Staying broad offers a lower cost, a more ‘vanilla’ approach, and a reduced, individual appeal.

Looking For Love

Consider yourself to be looking for the customer that represents the real deal, full-blown, lifetime love–not some fly-by-night fling or disposable fad. Developing this relationship will increase their Lifetime Customer Value (LCV), and you’ll likely to get repeat conversions. You will also get the power of ‘word-of mouth’–if one friend has a good experience, then all the friends know about it–hey presto, warm leads.

Remember, 55 percent of people bought something Online After seeing it on social media, with Facebook and Instagram taking up the top spots for driving product discovery. You just cannot afford to ignore this duo. 

If you need help navigating the FB-IG building blocks to build, a solid, long-lasting plan for your business, contact us at Agency Partner Interactive and talk with a Professional Digital Marketing Strategist to get your ad empire growing so you too can tower over the marketplace!

Not big on reading? That’s okay. Watch “How To Build A Solid Base, One Brick At A Time” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

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Building SEO Pillar Content

Tips from SEO Experts

When creating a business website, your pillar content is going to be the main, broad topic of your website. The topic can be anything: real estate, shoes, perhaps software. The pillar is the businesses underlying sales objective. 

Creating a successful website requires a strategy. At the foundation, your pillar is your SEO keyword or keywords. It is the topic your customers will use when performing a search–a search that should lead directly to you.

Pick a Content Topic

Pick a topic which is relevant to the consumer. Try not to be too specific or too broad at this stage. You should consider how much your audience cares about the topic, if it ties to your services, and if it has a good search volume.

Your main topic can have with sub- or “specific” topics branching off from this central theme and are relevant to your pillar content. 

Create a Pillar Strategy

Once you’ve identified your topic and subtopics, you need to create a table of contents – a list of all relevant information regarding your SEO content. This is the place to identify your overall objectives and goals.

Consider who the audience is, why are they looking for this, and what they need to know. How is your information going to serve them better than what they can find elsewhere? 

Content Outline

You need to create website building steps so that you have a process. Your outline is effectively going to be your to-do list. Your outline should, roughly, include landing page, menu with subtopics, subtopics pages, payment platform, contact page, and customer service pages. Next, add to that list your editing process steps.

Edit your Content

It’s important to build this time into your to-do-list, as this is the refinement that elevates your content from decent to great. Editing steps should include narrative flow, format, editorial style, and grammar and spelling. That means you should edit your entire web content four separate times, focusing on each editing method separately, to ensure your content is perfect.

Content Deadlines and Communication

Set deadlines for each step of your outline. This will give you a structure and a timeline to follow. It’s important to keep in mind that during the content creation stage that the content does not have to be perfect. It just needs to be created. You’ll refine that content during the editing stage. Where that may seem like doing double the work, the truth is that focusing on one thing at a time will keep your mind clear and your deadlines approachable and attainable. 

You’ll likely be communicating with a team of designers and content writers at this point and it’s important to remember that communication is key. Whether it’s questions or obstacles, you should establish a respectful and approachable rapport with your teams. They need to feel that you are available and willing to talk about the process. 

Content Design

Lastly, you’ll want your team to implement the design, such as images, video, color, and font – all the additions that make a website engaging and friendly. This will improve your dwell time with customers and help improve engagement and conversions. Agency Partner has 10 years experience creating and implementing pillar strategy and will provide you with the expertise to get your website launched successfully.

Not big on reading? That’s okay. Watch “Building SEO Pillar Content” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!