Tag: search engine optimization

seo-services

SEO Guide: How Much Should You Pay for SEO Services in 2023?

Posted on | by devops

Search engine optimization, or SEO, is a crucial tool for businesses looking to improve their online visibility and attract more website traffic. However, as you begin to explore the world of SEO, you may be wondering about the cost of these services. How much should you expect to pay for an effective SEO campaign? What factors affect the cost of SEO services?

In this SEO guide, we’ll take a closer look at the cost of SEO in 2023 to help you plan your Google search engine optimization costs for the year. Whether you’re a small business owner with a limited budget or a larger company looking to invest heavily in SEO, this blog will provide you with the information you need to make informed decisions about your SEO spend.

For a more detailed SEO guide personalized for your business needs, speak with an SEO expert at Agency Partner Interactive and get a free proposal today!

What Are SEO Services?

SEO (Search Engine Optimization) services help businesses improve their online visibility and attract more website traffic. SEO is an integral part of any internet marketing effort when designing and executing an effective strategy for optimizing your website’s pages and elements so they appear meaningful to search engine crawlers.

How Much Do SEO Services Cost in 2023?

While most business owners hope for an exact number that will fit neatly with their monthly or yearly budget, it’s more complex. The cost of SEO services can differ significantly depending on the services you need, the digital agency you choose, the level of services you require, and more.

In 2022, the cost of localized SEO campaigns averaged $1,400 per month, while nationally focused campaigns ranged between $3,000 to $7,500 per month.

Average Cost of SEO Services for US-Based SEO Agencies
  • Hourly – $100 – $300
  • Monthly retainer – $500 – $10,000+ per month
  • Project-based – $1,500 – $5,000. However, SEO requires diligence and continuous tracking on an ongoing basis.
Additional factors to keep in mind:
  • eCommerce SEO services typically cost more
  • Plans with content creation and writing increase costs
  • Additional fees for link-building services
What Affects the Cost of SEO Services?

While how much you’ll spend on SEO services has much to do with which digital marketing agency you go with, the breakdown of costs depends on several factors, including:

The size and complexity of your website – the overall technicality and content management system of your site determine the amount of effort needed for SEO services. For example, Agency Partner Interactive builds custom websites for each of our clients using SEO best practices tailored to Google and other major search engine algorithms. Having a technically sound and intuitive website created with SEO best practices in mind makes it much easier to optimize existing pages effectively and efficiently.

Existing visibility, brand awareness, and exposure – if you’re starting from scratch with a brand new website with no rankings or domain authority, be prepared to pay more or wait longer to see results.

Urgency – SEO is a long game and takes time to be effective. If you need to see quick results, it requires more effort, time, and resources from the SEO agency, leading to higher costs.

Competition – the overall competitiveness of the keywords you want to target depends on your industry and the set of keywords.

Target audience – local, national, or global campaigns may affect the overall cost of SEO services.

Type of service – SEO pricing is often determined by whether you need to optimize your content for organic search, build up a review profile, produce and publish regular content pieces, and more. This can determine which SEO pricing structure and packages are best for your business. If you need help setting up your Google My Business account and optimizing site tags, it can be a one-time project, whereas if you want to build a comprehensive blog and gain ranking on the SERPs, monthly services might be a better option.

How Much Should You Spend on SEO?

The amount a business should spend on SEO services depends on its budget, goals, and size. Small to medium-sized companies with a limited budget may want to start with a smaller package. In contrast, enterprise companies with more resources may invest more heavily in SEO. Regardless of what you want from SEO efforts, you should set realistic goals and budget your digital marketing services accordingly.

Paying for a talented and reputable SEO agency to create quality content and optimize your website can generate new leads for years to come, so the return on investment can pay off exponentially. In 2023, small business owners should budget around $1,000 to $5,000 per month for SEO services. Experienced SEO experts will provide scalable services without overlooking critical elements like

  • Quality content creation
  • Link building
  • Conversion rate optimization
  • Accessibility, usability, and functionality of your website
  • Customer review and GMB management
What’s the Return on Investment (ROI) of SEO?

While there is no guaranteed ROI for SEO services, it doesn’t mean that achieving a total ROI is rare. According to Hubspot’s 2023 Market and Strategy Trends Report, SEO ranks fourth in terms of ROI and effectiveness, and 88% of companies using SEO will increase or maintain investment in 2023.

By choosing the right SEO agency and working with them to develop an effective SEO strategy aligned with your business goals and budget, you can reap the rewards for years to come.

Currently, 53.3% of all internet traffic comes from organic search results, with Google having over 85% of the total search engine market. That means formatting your site and content to meet Google’s specifications is critical. If your business relies on SEO services, an agency with local SEO experts specializing in local search can help boost your business’s results on SERPs and improve your bottom line.

It’s important to remember that SEO is not a one-time investment; it’s a long-term commitment to achieving better visibility and results. While there’s no one-size-fits-all package for SEO, working with a dedicated digital agency like Agency Partner Interactive can help you achieve scalable results and ROI through high-quality content marketing and bespoke SEO services.

Agency Partner Interactive: The Best Dallas SEO Agency

As the number one SEO agency in Dallas, Agency Partner Interactive’s vision is to be the catalyst to unlock growth and value for every business. Our SEO experts have the skills, resources, and expertise to help you reach your goals and beyond.

Our work has won us awards, such as Top Dallas SEO Companies by DesignRush, FastTech 2022, and Clutch.co Global 1000. Experience the difference of working with a dedicated digital agency makes your success ours. Get in touch to receive your free personalized proposal today!

seo-rankings

How Building Topical Authority Helps Boost Your Google SEO Rankings

Posted on | by devops

When it comes to SEO strategy, there are a lot of aspects to consider. You can’t expect Google to give you good rankings without putting in the work. And the reality is that simply focusing on your website’s content isn’t enough. To get the best results possible, you need to think about much more than just putting out content – you also have to think about how topical authority can help you achieve better rankings. This article will discuss how building your topical authority helps boost your Google search rankings.  

What is Topical Authority? 

Topical authority is a measure of how well your website is performing on a particular topic. It’s also a way to examine your performance compared to your competitors and the quality of your content. While domain authority and page authority are equally as important, topical authority helps boost your overall ranking by showing you know what you’re talking about in your industry. The more high-quality, informative content you produce, the more people will trust your brand as an authoritative voice and resource on the specific subject matter. 

How Does Topical Authority Differ from Domain Authority? 

Domain Authority measures how well a website is trusted by Google. This measurement is on a scale of 0-100, with 100 representing the most trustworthy websites. 

Google uses this score to determine how well your website will perform in search results and whether they can trust it as an authoritative source of information. 

Topical authority differs from domain authority as it measures how much trust you have earned over time in a specific topic. Topical authority is determined by two main factors: 

  • The number of times your content has been linked to or shared across the web (link equity)
  • The relevance of those links that link back to you (content quality)

How Topical Authority Can Boost Your Domain Authority  

To help explain the benefits of building topical authority, let’s look at how you can use this tactic to help boost your domain authority. 

The first step is finding a topic that has enough demand. This means that people are looking for information on this topic and are willing to pay for it. 

Once you’ve found a topic with high demand, go through competitors’ websites using SEO tactics and learn what they do well. If they rank high in Google search results, determine why. Take note of what these sites are doing because you’ll want to emulate them to rank highly and outrank them in Google’s SERPs (Search Engine Results Page). 

Once you’ve learned the SEO basics and understand what it takes to rank highly in search engines, you can begin building topical authority. This means you’ll want to create valuable content for your audience. If they find your content interesting and useful, they’ll likely share it with their friends and family, leading to more traffic for your website. The more people who visit, the higher your domain authority will be! 

Benefits of Building Topical Authority 

Building topical authority is essential for many reasons, and here are some of the biggest: 

  • Increased traffic: the more you know about your topic, and the more frequently you publish articles on it, the better off you’ll be in terms of overall traffic. Staying up to date with trends in news coverage will help ensure that any reader coming to your site is likely to discover something new or exciting for them (and then share it with their friends).
  • Improved rankings: as mentioned above, Google wants its users to find what they’re looking for as quickly as possible. If someone searches “how do I build topical authority,” their goal will be served best if they get results from sites with great information rather than sites that don’t offer much value beyond self-promotion or spammy links.
  • More links back into your site(s): link building is still one of the most effective ways to increase organic search rankings across all industries. Building trust among key influencers within an industry can hugely impact how well your content performs over time without requiring any additional effort on your part once it’s published!

How to Build Topical Authority 

  1. Niche Down 

To build topical authority, you’ll first need to understand your niche. What are the specific issues that your audience is facing? What problems do they have that you can help solve? How will you offer them something unique or different from what is currently available in the marketplace? 

  1. Keyword Research 

Keyword research is essential for building topical authority. Keywords are what users type into search engines to find the content you have written. Understanding which keywords to target and how to implement them within your content is vital for optimization and ranking purposes.  

  1. Develop a Content Strategy

After you’ve determined what your audience wants to know and which keywords they’ll likely use, you need to develop a compelling content strategy aligned with your brand. A content strategy will help you determine what types of content to create, which media will be most effective, how to promote your content, and how to track its performance. 

  1. Create Pillar Pages

Pillar content represents the primary topic content writers and SEO experts are trying to rank for by producing more specific pieces of cluster content. A pillar page is a foundation on which topic clusters are built, covering all aspects of the topic on a single page. Pillar pages broadly cover a core topic and are longer than typical blog posts because they address all aspects of the specific topic. However, they aren’t as detailed, leaving room for more in-depth information to be explored in the related cluster content. 

  1. Build Topic Clusters 

Cluster content expands on the topic covered in the pillar page, addressing specific keywords related to the in-depth topic. Apart from helping your site gain topical authority and boost rankings, pillar pages and content are efficient ways to organize multiple pieces intuitively.  

For example, you might write a pillar page about Google SEO tactics (broad topic) and pieces of cluster content about building topical authority, blogging, or effective keyword strategies. 

  1. Use Internal Links Wisely 

The best way to make your content easier to navigate is through internal links. These are the links you see on a page leading you back or forward and around your site. 

  • Linking back and forth within a post or article will help readers find related information they may be interested in while reading—and it shows them you’re here to help.
  • Linking across different articles on your site gives visitors an easy way to browse all the content you have available (which can keep them from leaving). Be sure not to overdo it—you don’t want to overwhelm your readers!

Agency Partner Interactive 

Building topical authority is one of the most effective ways to improve your Google SEO rankings. You can increase traffic, gain new customers, drive engagement, and generate conversions by establishing your business as an expert in your field. SEO is an ever-evolving process that can be overwhelming without the right partner. That’s where we come in. Agency Partner’s award-winning SEO experts can drive consistent organic traffic to your site and optimize your content to get you to the top of the SERPs and keep you there. The synergy between our SEO and Content Marketing teams enables us to help brands of all sizes and industries gain authority and dominate the market. Ready to take the leap into exponential growth? Get in touch with a digital marketing specialist at Agency Partner today! 

google-search-essential

What the New Google Search Essentials Tell Us About SEO

Posted on | by devops

Google’s search engine has been the center of many SEO discussions over the years. With recent updates, Google has been making it harder for SEO experts to game its algorithm with black hat methods. That said, there are still ways to optimize your website for organic search results. In this post, we’ll discuss some of these changes and how they can impact your SEO strategy moving forward. 

 Don’t Overlook Technical SEO 

If you’re not familiar with technical SEO, here are some key points to keep in mind: 

  • Make sure your site is fast. Google recommends loading under 1 second on both desktop and mobile, so if you need help improving site speed, consider scheduling a consultation with an Agency Partner SEO specialist. 
  • Use HTTPS instead of HTTP whenever possible. You should also use HTTP Strict Transport Security (HSTS) headers to prevent accidental communication over an insecure connection.  
  • Ensure all your pages have schema markup and structured data implemented correctly. 
  • Finally: Use Google Analytics! It might seem obvious but having analytics built into every aspect of one’s marketing strategy makes everything easier when trying to figure out what content performs best among visitors (areas needing improvement) and where visitors come from most often (which sources should be prioritized). 

Stay Up to Date with Google Spam Policies 

Google spam policies are constantly changing. It is important to stay up-to-date on these changes, as they can impact your rankings in search results. 

Google’s spam policies are significant for SEO. It’s one of the most common reasons sites get penalized or removed from Google’s index. A good rule of thumb here is that if you are unsure whether something could be considered “spammy” by Google, then you should avoid doing it altogether and stick with what works best for your site overall. 

Use Google’s SEO Starter Guide  

Google SEO starter guide is loaded with resources for SEO improvement, and it’s a great place to start. It covers many of the basics and offers areas to build your strategy. 

The Google SEO guide covers topics like: 

  • What is Search Engine Optimization?
  •  Why does Google care about SEO? 
  • How does search work? 

It also covers more advanced topics, like how to make content easier to read by using headings and subheadings, optimizing images in your blog posts, or learning how Google ranks sites based on their authority and trustworthiness. 

Refer to ‘Key Best Practices’ For What Content Google Wants to Rank 

With the new Google Search Essentials, it is clear that Google wants to rank content that answers people’s questions and provides valuable information. This means you need to create content that your users will find helpful and reliable. 

In addition to being helpful, this new ranking signal also requires that your content be unique and original. This can be a challenge for many marketers who are creating similar content across their brands. They want to avoid making something that looks like a replica of another piece of work they have done or might do again in the future. To accomplish this task, content writers need strong keyword research skills to identify topics with high search volume but low competition. 

Pay Attention to Google’s Advice 

The new Google Search Essentials are all about providing helpful, reliable, and unique content that serves people first. Paying attention to these guidelines is important because they’re the baseline for how Google ranks your work. 

In other words, if your content doesn’t meet these criteria, you will be penalized by Google’s search algorithm—even if you’re an established website with hundreds or thousands of content pieces. 

Craft a Strategy Around Google’s Quality Questions 

If you’re not getting a lot of traffic, or if your traffic isn’t converting into leads and sales, then it might be because your content isn’t great according to Google. 

Google wants to ensure that the content on its search engine is helpful, reliable, authoritative, and relevant. To do this, they have created a new series of questions they will ask potential customers after reading some of your content. These questions will appear as part of the Google Search Bar when someone searches for local businesses like yours. 

Don’t Sleep on the Quality Rater Guidelines 

Quality raters are Google’s internal team of reviewers who evaluate the quality of websites and help determine whether they should be rated in search results. This is a big deal because the more relevant and high-quality content you have on your site, the more likely you’ll rank higher in Google’s algorithm. 

Quality raters were introduced in 2012 as an effort to get feedback from real people about how well or poorly certain websites were performing. These individuals don’t have any power over what appears in search results. Still, they can flag instances where sites seem deceptive or spammy so that Google engineers can address them accordingly when developing new algorithms. Because these rater guidelines are updated often, web admins need to stay alert for any changes that impact their strategies for improving site quality and performance online. 

The main takeaway here? Quality raters aren’t just imaginary beings; they’re real people who work at Google! And while we can’t see their faces—their influence on how we view technology today cannot be denied. 

Final Thoughts 

Google is constantly changing its search engine algorithm to improve its user experience. They will continue to prioritize relevant, valuable, and unique content rather than how many keywords are implemented.  

This is just the beginning of Google Search Essentials. As more people use it and provide feedback, we expect it to evolve further to meet the demands of the digital world.  

Agency Partner Interactive 

SEO is highly complex and can be challenging to navigate without the skills of an expert. Luckily, Agency Partner Interactive has a team of SEO specialists dedicated to optimizing and improving our clients’ websites and content. Our work has earned us awards, such as one of the Best US-Based SEO Agencies by BestSEOserviceCompanies.com and Top Web SEO Company in Texas by Design Rush. Drive organic traffic, conversions, and revenue like never before by scheduling a consultation today! 

SEO_for_Law_Firms

How to Take Advantage of Local SEO for Law Firms

Posted on | by devops
Expert Tips For How to Take Advantage of Local SEO for Law Firms

The legal field can be tricky to navigate, but with the help of localized SEO strategies, it doesn’t have to be. Local search engine optimization (SEO) is a process that helps law firms rank higher in organic searches for certain locations. It differs from traditional SEO because it focuses on specific geographic areas rather than keywords and phrases. While it may seem intimidating at first glance, local SEO is quite simple—and it can be an incredibly effective strategy for generating leads and new business opportunities for your firm! 

Understanding Local Lawyer SEO 

If you’ve never heard of local SEO, that’s okay. It’s a relatively new form of online marketing—and one that has the potential to be especially helpful for law firms. The basic idea behind local SEO is simple: it allows you to rank highly in Google searches when someone types in your city’s name or zip code while searching for legal services. Search query examples are “lawyers near me” or “Dallas law firms.” 

While this may sound similar to traditional paid advertising, there are some key differences. First, with paid ads (such as those on Google AdWords), you pay every time someone clicks on your ad and visits your website. With local SEO, there are no costs associated with each visit—as long as the person typing in their information correctly matches what they’re looking for. Second, paid ads tend to appear at the top of search results based on how much advertisers have spent; local SEO means appearing at the top simply because people want what you offer nearby! 

Start With Your Google My Business Listing 

Google My Business listings are essential for local SEO because they’re how you get your presence on Google Maps. 

Google My Business listings aren’t automatically created for you when you set up a business, so if you don’t already have one, create one here. 

Once you’ve filled out all the required fields and submitted your listing, it may take up to 30 days before your profile appears on Google Maps. In addition to creating a listing on Google Maps, make sure that any other platforms (like Facebook) where people might look up information about your law firm also display accurate information about its location(s). 

Work On Your Law Firm Website 

Your website is the most important tool to get new clients and keep existing ones. There are a lot of things you need to consider when developing your website, including: 

  • Content—What kind of content will be on your site? Is it helpful or just a bunch of legal jargon that no one can understand?
  • Design—Is your website intuitive and aligned with your brand image?
  • Usability—Are all your links and features accessible across all devices and browsers? 
  • Navigation—Can people find what they’re looking for quickly and easily?

Get Your Website Reviewed by a Professional 

One of the best things you can do for your law firm’s local SEO is to get a third party to review your website. You may have a local SEO specialist or a local law firm that you’re already familiar with, but hiring someone with experience in both industries might make sense. If none of those options fit the bill, consider working with an SEO agency, like Agency Partner Interactive. Getting a new perspective will help ensure your site is up-to-date and functional and that your website architecture is optimized, especially if you’re new to local search optimization or updating an older site. 

Use Geotags 

If you publish any social media content, ensure you include geotags. Geotagging is simply labeling your posts with the location of your firm. Doing so is a simple way to increase your brand awareness and let potential customers know where to find you. 

Geotags for videos are equally important. When someone shares a video on Facebook or YouTube (which both use Google Maps for location data), their audience can see where the video was shot if it was uploaded with appropriate tags. 

Ways to Incorporate Local SEO for Law Firms 

You can incorporate local SEO for your law firm in several different ways. Local SEO, or lawyer SEO that focuses on getting exposure for attorneys in front of their prospective clients in their primary business location(s), is a part of internet marketing that many firms overlook. 

Optimize Your Website 

This will help people find you when they’re searching online and ensure that you’re properly indexed on search engines like Google and Bing. Most importantly, it will improve your chances of ranking well on those searches when someone types in keywords related to what you do (e.g., “personal injury attorney” or “criminal defense lawyer”). 

Create Geotargeted Content 

People will be looking for your services nearby, no matter what industry or location you’re in. A way to target this market is by creating useful content related to your location and services. Some content topics can include: “How much does an average personal injury case cost?” or “Which attorneys specialize in green card cases?” By answering some of the most asked questions your audience searches, you can establish credibility and call them to action. After creating your content, post them on social media channels like Facebook or LinkedIn so they rank higher when people search for relevant terms.  

To summarize, if you want to appear in local search results, you must optimize your website and content.  

Agency Partner Interactive 

Local SEO benefits many businesses but offers key advantages for law firms. Potential clients will always search for lawyers to take on their cases, and ensuring you’re top of mind is essential for generating new leads. A successful strategy means optimizing your law firm website for local SEO and publishing any content with correct meta tags, descriptions, and geotargeted keywords. Whether you’re just getting started with local SEO or have an established practice, improving your outreach and visibility will help your firm stay agile and successful. The SEO experts at Agency Partner Interactive have worked extensively with law firms of all sectors and sizes. We can help you develop a data-driven local SEO strategy to accelerate growth and drive revenue. Schedule your free consultation today!

Recent_Google_Algorithm_updates

Recent Google Algorithm updates: How it can affect your Website’s SEO?

Posted on | by devops
Expert Tips For Recent Google Algorithm updates: How it can affect your Website’s SEO?

Google updates its ranking algorithm throughout the year to provide users with a better search experience and more relevant search results. These updates can cause websites to lose their previous rankings in the SERPs (Search Engine Results Page), resulting in drops in search traffic and revenue. In other cases, these updates might cause pages not previously ranked on Google to start ranking well. 

Google’s algorithm is constantly changing, and that’s part of what makes SEO so challenging. Over the years, hundreds of algorithmic updates may affect your rankings in several ways. Businesses must stay updated on any upcoming changes, or it could be extremely costly. 

As updates roll out, Google will continue to refine its search engine algorithms, so the changes or updates you see in your SEO reports should be viewed broadly. They are meant to guide web admins and site owners on improving their sites to achieve a better rank on Google. Site owners should generally pay attention to the significant algorithm updates and the core ranking factors they are refining. 

4 Things to Do After an Algorithm Update 

To avoid a drop in rankings, all you have to do is pay attention, anticipate the algorithm update’s arrival, take note of your rank before and after the update is complete, and adjust accordingly. Here are four things to do after an algorithm update. 

1. Determine if the Update Has Affected Your Rankings

After any algorithm update, it’s important to check your website and ensure it is optimized for the recent update. Your business won’t be able to survive if you don’t have a website that can perform well in search results. There are many tools you can use to measure your website’s SEO performance, but we recommend hiring an SEO expert to help. It will save you time and headaches in the long run.

2: Research What is Being Said About the Update

Google generally does not share extensive details about its updates, but they usually communicate the core ranking factors they focus on. They may also offer general guidance for web admins in their Search Central blog.

If you’re new to paying attention to updates and their impacts, follow members of the SEO community who share insights and analyses on how updates impact their network of sites or publishers. 

This research process is essential because it can help you understand whether SEO experts and digital marketers are seeing the same patterns in their data as a result of the update.

3. Identify How Your Ranking Could Be Affected

Whether you’re looking to correct a problem or capitalize on a favorable trend, making informed decisions based on your data is crucial. Look closely at all your data and leverage what you can of it to inform strategic decisions that will improve your website performance and ability to convert.

Google has more than 200 ranking factors it relies on when promoting web pages, which means a lot of possible culprits of declining keyword rankings. Thankfully, Google’s ranking factors can all be simplified into a few core areas: content, authority, technical, and business success.

Google has always focused on improving the experience for users searching for content and services online. Every search result must be as relevant as possible to the query that was entered by that user. To do this, Google needs to identify quality content — pages that users will want to engage with and share with others through social media channels. In other words, good SEO means building great websites that give users what they want when they need it most.

4. Improve the Quality Signals Across All Your Web Pages

The quality signals across your site can greatly impact the overall ranking of your individual pages. Although some pages might take a bigger hit than others, you’ll likely see general downward trends across all your pages.

Your recovery may require a page-by-page or site-wide approach, depending on the ranking factors.

Always keep your on-page SEO quality in mind. Depending on what you want to achieve, consider expanding the focus of your website’s content and structure. This might include filling empty pages with engaging content, adding related keywords and synonyms, optimizing meta descriptions, creating meta titles that draw users in, and ensuring your keyword strategy is consistent throughout all pages.

The more you focus on improving the signals that communicate quality to Google crawlers in those key areas, the higher your results will rank within Google’s search engine. For content-focused updates, look to see whether your web pages have:

  • Long-form, comprehensive website copy
  • Rich media, images, and videos
  • Relevant internal and external links with contextual anchor text
  • Optimized meta tags, like page titles, headings, and meta descriptions
  • Employ other on-page SEO best practices

Final Thoughts on Algorithm Updates

With new algorithm updates, it can be challenging to maintain existing websites, or find all their weaknesses. On the bright side, these updates have a way of showing us where our websites could use some work.

Site owners should always aim to provide their users with the best experience possible, whether via high-quality website or blog post. And just like Google, websites should constantly strive to improve.

Why Agency Partner? 

Agency Partner Interactive is an award-winning digital marketing agency that helps businesses attract valuable customers, drive sales, increase leads, and more. See why we are named one of the Best US-Based SEO Agencies of 2022 by scheduling your free consultation today.

Best SEO Companies Award - Agency Partner SEO Agency 2022

Agency Partner Named Among Best US-based SEO Agencies of Q3 2022

Posted on | by adam

 

Agency Partner was ranked #2 for the third quarter of 2022, as one of the best US-based SEO services agencies.

semantic_search

What is Semantic Search and Why is it Important for SEO?

Posted on | by devops
Expert Tips For What is Semantic Search and Why is it Important for SEO?

The evolution of search engine technology goes beyond backlinks and includes as many keywords as possible. The focus is now shifting toward understanding the intent, behavior, and context behind those keywords. When we understand what the keywords mean, provide rich information that contextualizes those keywords, and discern the user’s intent, we can better understand consumer behavior. The key to working effectively and efficiently in the knowledge economy lies in semantic search. In this blog post, we’ll dive into what semantic search is and why it’s important for the new age of SEO. 

Semantic Understanding 

Semantics is a branch of logic and linguistics referring to the study of reference, meaning, or truth. Applying this discipline to SEO translates to a better understanding of consumer intent and behavior and provides rich information that contextualizes the meaning of keywords. Semantic search looks to understand the natural language the way a human would but is facilitated by machine learning and AI technologies.  

In order to rank high on Google, your website needs to use semantic search engine optimization techniques. Semantic search is the understanding of intent, behavior, and context behind search engine optimization (SEO) keywords. In order to generate the most accurate SERP (Search Engine Results Page), Google must understand the relationship between words and the context in which they are being used. 

Why is it Important? 

The implementation of Google algorithms has directly impacted SEO and facilitated a shift to adopting new best practices and techniques. Before semantic search engines were fully realized, content created for SEO purposes had to be designed around specific keyword-to-word-count ratios. Today, the emphasis is on the relevance of content and how accurately it reflects the way people naturally use language.  

The rise of voice search plays a significant role in the evolution of semantic search. Mobile voice commands are now commonplace and optimizing for this type of search is immensely different from traditional SEO as the results must immediately get to the point and keep the content much more conversational. A firm understanding of language, context, and behavior is vital to achieving this. 

People often say things and search for things in different ways, languages, and tones. Search queries can also be vague in nature. Google semantic search can distinguish between distinct entities and interpret the searcher’s intent based on factors like the user’s search history, location, global search history, and spelling variations. All of these aspects help Google provide a better user experience by delivering quality information and surfacing the most relevant content results. 

Keyword Search vs Semantic Search 

Keyword search satisfies the basic needs of a search query, but it has its limitations. They are extremely literal in the sense that the search engine finds terms wherever they appear, even if the words are used in a larger phrase or different context.  

Today, the way people search for things is often ambiguous. Semantic search takes into consideration the user’s intent to uncover the contextual meaning behind those terms and pushes beyond the boundaries of Google’s collective base of knowledge to surface the information and concepts that haven’t been explicitly written into the query. Semantic technology decrypts concepts and meaning by associating search inputs with clarifying terms, like related synonyms that have been integrated into the system. Semantic enrichment helps users find new ideas and concepts by tagging unstructured text with information about its meaning. To differentiate concepts, semantic technology references vocabularies containing all known terms for the same thing or its synonyms connects these entities to each other in hierarchical relationships, and employs algorithms to analyze the content within which those terms appear. Latent coding automatically enriches the search query and provides better, more relevant information rather than simply including the specific words searched amongst a multitude of contexts. 

Conclusion 

Even with Google’s advanced algorithm, it still isn’t smart enough to gather meaning or understanding by itself. You must optimize your site to help Google understand your content and present it to your target audience. Semantic keywords, link building, structured data, and analysis are some of the most important tools needed for business growth in the era of digitalization. 

Agency Partner Interactive is the top SEO agency to optimize your website and help your business rank #1 on Google. Our digital marketing experts have the skills to effectively utilize tools like Google semantic search and semantic keywords to accelerate the growth of your business. Contact us today to get started!

SEO-on-a-budget

10 Ways to Do SEO on A Budget

Posted on | by devops
Expert Tips For 10 Ways to Do SEO on A Budget

As a business owner, you’re always looking for ways to save money. But did you know that you can do SEO on a budget? In this blog post, we’ll share 10 ways to get the most out of your SEO efforts without breaking the bank. So, whether you’re just starting out or you’re looking for ways to optimize your current campaigns, we’ve got the tips that will help you achieve results no matter your SEO budget.

For a deeper dive into how much you should spend on SEO, check out Agency Partner Interactive’s guide to How Much to Budget for SEO.

SEO Audits Are Your Friend

To make things better, you have to first understand where it is you’re going wrong. Your first step should be to run an SEO audit to check for…

  • any broken pages
  • error alerts
  • content duplicates
  • domain and page-level factors
  • and more

There are both free and paid tools for doing this SEO audit plus outsourcing options, depending on what your budget allows.

Agency Partner is always available for a consultation to help you figure out what options will work best for your needs!

Get Bigger by Starting Small and Local

Start with where you are. Target your local keywords first. Optimize your searchability in local directories. Naturally, build up your review history in your area. And don’t forget to register your listing on Google My Business with your location in the title tag.

What Have You got That Your Competitors Don’t?

Something clearly works for your competitor, but that doesn’t mean they have the entire range of the marketing edge covered.

Pay attention to their content and social strategizing. Read the comment feedback from their audience for ideas on where to capitalize that they are missing. Conduct a content gap analysis to guide your marketing where you have the best opportunities for breakthrough.

Guest Blogging Is Still a Thing That Still Works

Once you’ve done the analysis and written those freshly tailored blogs, reach out to related content scopes. Begin by building a relationship with the admin through engaging with their content as you would like them to engage with yours. Then approach with your proposal. This is a chance to reach a brand new audience and position your brand as an industry thought leader.

Remember: Guest blogging needs to be mutually beneficial in some way when you approach another digital platform to write for.

DO NOT Keep It Short and Sweet

When you’re on a budget, don’t waste your limited resources by trying to compete with the big guys and their short-tail keyword domination. You won’t win… not yet, at least.

Do your keyword research and figure out what phrases people find you at with all the niche details – but not so detailed and niche-y that you end up with no one being able to find you.

For example, you’re not just a shoe retailer – you specialize in women’s ballroom and salsa dance heels. Use all that balanced info to your advantage when strategizing your SEO.

Rev Your Load Time

This tip does mean you need to first check your analytics to know where you’re starting from. If the current load time is longer than 3 seconds, then this approach is critical for you for sure – anything longer than 3 seconds is inherently damaging to your UX conversions, statistically speaking, and Google definitely doesn’t like that.

Look into…

  • simplifying your HTML and CSS code
  • allowing compression
  • avoiding redirects
  • optimizing images, and
  • upgrading your server response time

This may require a larger portion of your available budget (especially if you’re not super code-savvy yourself), but we can promise the results will be worth the expense.

Use ‘Fetch as Google’ to Re-Optimize Your Pages for SEO

 Google finally made fetch happen. (Yes, a Millennial wrote this.)

It’s a tool that lets users test if Googlebot can ‘fetch’ a URL and show how it’s rendered. If it works, then you can request Google re-crawl your site for better SEO and maybe even re-index it. This can make a massive difference in your SERP ranking at no cost at all.

Identify Any Orphan Pages

You may have some pages that lack internal links directing users to them, known as orphan pages. This can be a problem dragging down your site’s effectiveness, as those OPs don’t benefit from the associated authority of your homepage. From there, you can choose to either remove it entirely or revise your sitemap.

U Got a Bad URL?

It may seem insignificant to you, but that URL of yours that looks more like a scrambled coding language may be part of what’s holding back your SEO efforts. Your URL has to be simple enough for search engines to understand and obvious enough to the user what the page is about. You want people to confidently click through to your link, not worry if they’re about to fall for a phishing scam.

Links on Links on Links

Work smarter, not harder. You’ve already put in the work with initially creating your blog content; now get the most out of them by linking internally in later relevant blogs. If you do it smartly, it’s a great traffic driver and can be a nice boost in both your Average Time on Page analytic AND how easily Google can crawl and index your site.

Just don’t overdo it, okay? Google doesn’t like that either.

Is SEO Optimization Worth It?

As long as you’ve got an effective strategy, SEO optimization couldn’t be a wiser investment. It’s estimated that about 92% of online activity starts with a search engine. Add in a partner like the team at Agency Partner to help you maximize that strategy, you’ll be set for a very successful return on any sized investment! 

Send us a message here to get your site and SEO perfected for Search Engine Success ASAP!

seo-for-ecommerce

SEO Tips for Ecommerce Businesses: How to Increase Traffic and Grow Your Store

Posted on | by devops
Expert Tips For SEO Tips for Ecommerce Businesses: How to Increase Traffic and Grow Your Store

If you’re an eCommerce business, you know that traffic is key. The more people who visit your store, the more sales you’ll make. In this blog post, we’ll discuss some tips for increasing traffic to your eCommerce store. We’ll also talk about how to grow your business and attract new customers. And finally, we’ll recommend ways to improve your SEO and get better rankings in search engines. Thanks for reading!

What is SEO?

To understand how to make our website rank better, we have to have a basic understanding of what SEO is. SEO stands for “Search Engine Optimization”. It is the process of optimizing a website for Google and other search engines. When done correctly, SEO can help your website rank higher in search engine results pages (SERPs), which means more people will see your site and hopefully click through to make a purchase.

How Does Google Find My eCommerce Shop?

As soon as you’ve launched your eCommerce site, Google knows you exist right? Unfortunately, it’s not that easy. Google discovers new websites in a few different ways, but the most common is through links. Google looks for a specific file in your website’s code called an “XML sitemap”. This file contains a list of all the pages on your website.

Googlebot (Google’s web crawling bot) visits websites and looks for links to other websites. When it finds a link, it will follow that link and crawl the website it leads to. This is how Google discovers most of the websites on the internet.

It looks for sites that are linked to other sites, these are called “backlinks”. The more backlinks you have, the better chance your site has of ranking higher in Google.

How Do I Increase Traffic to my eCommerce Shop?

The best and most cost-effective way to bring traffic to your eCommerce shop is through SEO. By optimizing your website for search engines, you can bring in more organic traffic (traffic that comes from people who are searching for information on the web). This type of traffic is highly targeted and has a higher conversion rate than other types of traffic.

If you’re able to rank in Google for search terms related to your products, you’ll likely see a significant increase in traffic to your eCommerce store. In order to rank in Google, you’ll need to employ some basic SEO tactics, such as optimizing your website’s title tag and meta description, publishing high-quality content, and building links from reputable websites.

Best Practices for eCommerce SEO

There are some basic SEO practices you can put in place to make sure your eCommerce shop is as visible as possible in SERPs. Here are a few tips:

-Optimize your website’s title tags and meta descriptions.

When you tell Google to crawl your site, it looks for certain information in your website’s code. This includes the title tag and meta description. The title tag is the text that appears in the search engine results page, while the meta description is the text that appears under the link to your website.

Make sure these two pieces of information are well written and keyword-rich. They should accurately describe your product or the page and include some of your target keywords.

-Publish high-quality content.

Google loves high-quality content. In fact, it’s one of the factors that determine a website’s ranking in search engine results pages. When you publish great content on your website, not only will your visitors love it, but Google will too. And it will give you a chance to add even more keywords to your site! Blogs are an easy way to expand into content, but you can try other ways such as videos, infographics, podcasts, and SlideShares.

-Build links from reputable websites.

Links are still one of the most important factors when it comes to ranking in Google. The more high-quality links you have pointing to your website, the better chance you have of ranking higher. Try to get links from websites that are relevant to your business and have good domain authority. This means that the website has a high trust score with Google and is likely to pass some of that authority on to your website.

-Use keyword research to determine the best keywords for your site.

One of the most important aspects of SEO is using the right keywords. Keywords are the terms and phrases people use when they’re searching for information on the web. By targeting the right keywords, you can attract more traffic to your website.

-Make sure your website is mobile-friendly.

Google has been increasingly focusing on mobile search results in recent years. If your website isn’t mobile-friendly, you’ll likely lose out on traffic from people who are searching on their phones or tablets. If you want your eCommerce shop to rank well in SERPs, make sure it’s responsive and looks good on all devices and browsers.

What are Some SEO Tools I Can Use?

There are lots of SEO tools you can use to make sure your eCommerce shop is SEO-friendly. Here are a few of our favorites:

  • SEMRush: This tool allows you to spy on your competitors and see what keywords they’re targeting. You can also use it to find out how much traffic those keywords are driving to their websites.
  • Majestic: This tool helps you measure the quality of the backlinks pointing to your website. It also has a feature that allows you to compare your website to your competitors.
  • Google Analytics: This tool is free and provides you with a wealth of information about your website’s traffic, including where that traffic is coming from, what pages are being visited, how long people are staying on your site, and where they’re leaving from.
  • Google Search Console: This tool is also free and helps you track your website’s search engine rankings, optimize your website for search, and find out if there are any problems with your site that Google has detected.

SEO for eCommerce Conclusion

By following these SEO tips, you can help your eCommerce shop rank higher in search engine results pages and drive more traffic to your website. And that means more sales for your business!

If you’re looking for an agency to help with your SEO efforts, contact us today. We would be happy to chat with you about our goals and help you become a successful eCommerce business!

seo-in-2022

SEO in 2022: Is It Really Worth your Time, and Money?

Posted on | by devops
Expert Tips For SEO in 2022: Is It Really Worth Your Time, and Money?

When it comes to digital marketing, SEO is one of the most important strategies you can implement. But is SEO worth the investment? That depends on your business and your goals. If you’re looking to increase traffic and generate more leads, then SEO is definitely worth the investment. However, if you’re not seeing a return on investment, then it might be time to rethink your strategy. In this blog post, we’ll discuss the benefits of SEO and how an agency, like Agency Partner Interactive, can help you achieve your desired results.

What is SEO?

SEO stands for search engine optimization. It’s a process of optimizing your website to rank higher in search engine results pages (SERPs). When someone searches for a term related to your business, you want your website to show up as one of the top results. This is where SEO comes in. By optimizing your website and content, you can improve your ranking and attract more traffic to your website.

SEO is constantly changing as Google updates its algorithm, so it’s important to have an experienced team of professionals who can help you stay ahead of the curve. That’s where Agency Partner comes in. We have years of experience implementing SEO strategies and we stay up-to-date on the latest changes to ensure that your website is always performing at its best.

What are the Benefits of SEO?

There are many benefits of SEO, including:

– Increased traffic: One of the primary benefits of SEO is increased traffic. When you rank higher in SERPs, you’ll get more clicks from people who are looking for information related to your business.

– Increased leads: SEO can also help you generate more leads. By increasing the visibility of your website, you’ll attract more visitors who are interested in what you have to offer.

– Increased ROI: One of the most important benefits of SEO is that it can help you achieve a higher ROI. When done correctly, SEO can provide a significant return on investment, often resulting in more leads and sales at a lower cost than other forms of online marketing.

Is SEO Worth it?

SEO is a long-term investment that can pay off big time. By improving your website’s search engine ranking, you’ll not only increase traffic to your site, but you’ll also generate more leads and sales. An agency partner like Agency Partner Interactive can help you achieve these results by developing an SEO strategy that best suits your business.

If you’re an eCommerce business, like a clothing store, making sure each item up for purchase is properly tagged with the right keywords is essential to your SEO. If you’re a B2B company, creating informative blog posts (like this one!) and optimizing them for search engines can help you attract leads from potential customers.

How Much Should SEO Cost?

SEO should be part of your marketing plan in 2022 and beyond. But how much should you budget for it? That depends on your business and the goals you want to achieve. Generally, expert SEO services cost between $3,000 and $10,000 per month, depending on the scope of the project and your individualized needs. You can find more about this in our blog How Much To Budget for SEO.

SEO can be done by yourself, but it takes a lot of time and effort. If you’re looking for a more comprehensive and effective approach, hiring an agency partner is the way to go. At Agency Partner Interactive, we have years of experience in SEO and can help you achieve your desired results. Agency Partner Interactive can help you develop a comprehensive SEO strategy that will improve your website’s ranking and generate more leads and sales. Contact us today for a free consultation!

Is SEO Different for My Niche?

There’s no one-size-fits-all answer to this question. SEO is different for every business and every niche. What works for a Hollywood news website might not work for a pet store. That’s why it’s important to partner with an agency that understands your specific industry and can create a custom SEO plan that will help you achieve your desired results.

There is no one size fits all for SEO, follow our blogs in the coming weeks as we discuss more tips for different tips of business!

If you have a specific question related to SEO, reach out to us to get contacted with an expert! Agency Partner Interactive is a full-service digital marketing agency that specializes in SEO. We have years of experience helping businesses achieve their online marketing goals, and we can do the same for you.

Is SEO Worth it? – Conclusion

In short, yes – SEO

The bottom line is this: SEO is worth the investment if you want to improve your website’s traffic and generate more leads and sales. An agency partner like Agency Partner Interactive can help you achieve these results by developing a customized SEO strategy that is tailored to your business and niche.Contact us today for a free consultation! 

agency-partner-clutch-rating

Agency Partner Interactive LLC Granted a 5-Star Rating On Clutch for Digital Services.

Posted on | by Agency Partner

 

Nowadays, digital growth is an essential business metric that organizations need to keep track of, and understandably so. As more and more people rely on digital means to discover goods and services, businesses would be missing out on potential clientele if they didn’t incorporate digital marketing trends into their outreach strategy.

A team of experienced digital marketing and development professionals, Agency Partner Interactive LLC helps businesses navigate the age of digital transformation seamlessly. Our mission is to understand our clients’ brands and leverage technology to bolster their revenue generation.

As we get to know your business and apply the best marketing strategies for your brand, we feel honored whenever we receive a new 5-star review on Clutch. clutch-rating-reviews

To give you a clearer picture of why feedback on Clutch is essential for us, Clutch is B2B ratings and reviews platform based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews. A rapidly expanding startup, Clutch has become the go-to resource in the agency space. Their review process is reliable and transparent, and we’re grateful to those of our clients who have taken the time to provide feedback.

Clutch’s sister site, The Manifest, also provides business tips, news, and company lists to market researchers, helping them in their decision-making process.

In our most recent Clutch review, our year-long partnership with Trinity Hardwood Distributors was perfectly explained by their Marketing Manager, Jacqueline Jamie:

“We needed an up-to-date website for our customers, so we hired Agency Partners Interactive. I found Agency Partner Interactive on Google and chose to work with them because they offered the best price among other agencies.”

The project’s scope involved developing and designing their website and breathing life into the site through content creation. 

The results have been overwhelmingly positive, and we’re glad to see Trinity Hardwood Distributors delighted with the project’s results.

“We’ve noticed an increase in our website traffic. The online forums that they implemented on our website have helped us generate leads online. It was nice to work with Agency Partner Interactive because they had a team of diverse cultures. It made them stand out from other agencies.”

We’re always looking forward to helping businesses grow digitally. So talk to us today and get a free quote. 

organic-traffic

5 Steps to Building a Successful Organic Traffic Pipeline

Posted on | by Agency Partner
Expert Tips For 5 Steps to Building a Successful Organic Traffic Pipeline

 

When you have a website of your own, it can be hard to get noticed at first, and you might need to employ some methods to help you gain more traffic. It’s not always easy to gain the traction that you’re looking for, but there are several ways you can improve the traffic that comes through your website. Whether you do it through search engine optimization, audience engagement, or other methods, there’s something out there that fits your model and goals! So what can you do to ensure others are reaching you before other sites like yours? 

If you’re going to work on the amount of organic traffic you have coming through your site, it will take a bit of work. That means making changes to your digital strategy and possibly even reaching out for a helping hand. You never know what tools might be useful for you when improving your site’s traffic, so you should consider using what you have available to you. It will take time, but the results will be noticeable once you start to employ these different steps for building your organic traffic pipeline. 

Researching popular searches 

If you want to draw more people to your site, you need to know that people are more commonly searching. If your site commonly has titled pages that don’t often align with what people typically search for, it’s going to be hard for them to come across what you’ve posted. If you want people to stumble across your website, then you need to make sure that there are pages for them readily available for them to find. Because of the way Google works, for example, will display the results based on the keywords that the individual searches. The individual will then be shown the most relevant results for them – so if your posts have those keywords more commonly displayed, you’re going to be higher up in the results. 

If you’re going to find these keywords, you should take some time to look into what people are searching for. There are several sites out there that will show you how often people search for certain things, and you can pick based on their rankings what you want to use. Using this information, you can easily gain more traffic on your site. Just make sure you make appealing pages and posts that use those keywords, and you should notice a difference. 

Make use of long-tail keywords. 

No matter what you’re writing, bringing in organic traffic can be quite difficult, and you’re going to want to use search engine optimization to help with it. This can be done with a question or a phrase that you’re specifically looking to answer. If you don’t know what long-tail keywords are, it’s a phrase made up of multiple keywords and is more specific. While that might not sound like a great idea, adding a more specific keyword format will allow you to target the demographic that you’re aiming to more accurately. For example, if you’re looking to attract people with singular interests, a long-tail keyword might be exactly what you need for your page to show up for them. 

Work on your headlines 

Improving your traffic doesn’t just require great content, but you’ll need to make sure you make it as appealing as possible. It’s important that you’re making the best titles you can, as drawing people in is going to take a little bit of persuasion. Your title should be something that they can’t miss or something that they have to know about. Let them know that your content is important for them to learn about and something that they would be missing out on if they were going to ignore it. 

You can improve your titles by looking at your competition. It can take a little bit of time to develop something at first, but it will be second nature! If you have a post that’s due to come up, you can research what other people have used as the title for similar pieces and come up with something that’s simply more interesting than theirs. 

Create more openings to your site 

Not all customers that visit your site have to come straight from Google, and through the use of off-page SEO, you can make your site much easier to access your audience. Having links to your site hosted on other pages from third-party websites can be a great way for you to gain traffic from those sites. For example, if you have links to your site on a website that gains a lot of traffic on its own, you might find that having a well-placed link can help you significantly. 

Any certified SEO expert will tell you that it’s worth your while to have those external links to your site, as you’re relying on the popularity of another site to help improve yours. The numbers are more or less guaranteed, so your ROI isn’t so much of a gamble. 

Be consistent 

If you’re going to bring in improved organic traffic to your website, then consistency is important. Bringing in returning customers requires working on your audience engagement, and you’re not going to be able to do that if you’re not frequently uploading content that’s worthwhile. If you can consistently upload and share interesting and helpful things for your audience, you can greatly improve your customer relationship.

If you find yourself running out of content, it’s time to spend your time doing your market research. You don’t have to upload everything straight from your mind, and sometimes making something special requires that extra inspiration! Look at what your competitors are sharing, and let it inspire you. 

It might be hard to maintain your organic traffic pipeline, but it’s worth it if you’re trying to improve the number of people visiting your site. Without those viewers, your posts and pages are for nothing.

digital-marketing-tactics

5 Important Digital Marketing Tactics in 2021

Posted on | by Agency Partner
Expert Tips For 5 Important Digital Marketing Tactics in 2021

With the digital world constantly evolving, marketers are continuously challenged to stay updated with the latest marketing trends. A good percentage of our jobs consist of learning the new updates and seeing how it affects our current marketing strategies. 

In this blog post, we will be sharing 5 digital marketing tactics that have emerged in 2021. Although these marketing tactics aren’t necessarily new, marketers are looking at these tactics on a deeper level, learning the science behind them and how they can use these updates to their advantage. Below is a list of tactics that we will be discussing:

  1. Influencer Marketing 
  2. Mobile-First Marketing 
  3. Local SEO 
  4. Personalized Content / Audience Segmentation / AI 
  5. Voice Search 

With the advancement of technology, marketers are becoming more knowledgeable on ways they can reach their consumers and telling them what they want to hear. Even though the constant transformation of the internet can be draining, its development has been beneficial. 

Influencer Marketing

Influencer marketing has always been a traditional marketing tactic. The concept is simple. Someone with strong influence shares your product or service with their audience, and in return, you can gain more awareness from the promotion of your product. With the growth of social media each year, the impact of influencer marketing has become exponential. 

TikTok, for example, is the newest venture when it comes to influencer marketing. TikTok has been very successful in being a video-based app. Audiences are entertained for longer periods of time and stay on the app longer, giving marketers more exposure opportunities. The influencer marketing tactics on the app have been so successful that software marketers now use them to recruit influencers influential to their target audiences.

Instagram is another powerhouse in influencer marketing. Recently, Adam Mosseri, the head of Instagram, shared that there will be changes in the way users use the app. Video and shopping content will be prioritized, minimizing the visibility of photos posted by family and friends on the timeline. As you can imagine, influencer marketing will be used more frequently with these updates.  

Mobile-First Marketing

Mobile-first marketing has been taken into more consideration by marketers in recent years. Many are starting to understand that the majority of online traffic derives from mobile devices, which means your content must be optimized for mobile devices for users to engage with it.  

If your website is not mobile-friendly, you risk the chance of quality leads leaving your site simply due to user experience. Marketers now understand the importance of mobile and how their content strategies must be based around it before executing.  

Local SEO

SEO (Search-Engine Optimization) is becoming a more respectable piece in marketing. With the development of the internet, a website’s quality score plays a big part in measuring its success. Google will not make it easy for websites to gain traffic if it sees no relevance in it. Google’s priority is the user.

They want more people to use Google to solve their day-to-day problems, and the way they are accomplishing that is by updating the algorithm to improve user experience. Google wants to make it easier for users to quickly search for something and find a solution to their problem. If your content is not answering a user’s question, your site will have a lower SERP (Search Engine Results Page), and it may never get found or clicked on. 

Local businesses have recognized the importance of SEO, and without it, they don’t stand a chance against the competition. Local SEO is essential because local audiences have a higher chance of conversion, and as a local business, you want to be present when that user is ready to make a purchase. 

Google My Business has helped many local businesses get listed on Google result pages. Utilizing keywords like your city name and services will make you more relevant, and it will higher your chances of appearing on a higher Google result page. 

Personalized Content / Audience Segmentation / AI

Creating your content based on your target audience has always been a marketing best practice. And thanks to the growth of artificial intelligence, personalizing content has never been easier. Audience segmentation is the process of dividing your general target audience by traits and attributes.

The segmentation helps marketers create and tailor content that will specifically market to that group. And with the help of artificial intelligence, marketers have understood their audience’s wants and needs on a deeper level. 

For example, if you are an ecommerce business, you can tailor your audience’s content by their shopping habits. A frequent buyer can receive a different newsletter from an infrequent one, and each of their newsletters will be customized to what each buyer wants to see.

Artificial intelligence is becoming more and more advanced, and it allows marketers to use it to their advantage that goes beyond just email personalization. The data supplementation from AI software systems is skyrocketing, and it will enhance our marketing strategies as we continue in 2021.  

Voice Search

Search engines and other applications have introduced voice typing features to enhance user experience. It makes searching a lot easier when it is hands-free. Marketers had noticed that when audiences used this feature, the keywords used are different from their regular typing. Due to the difference in vocabulary, SEO specialists consider how this will affect their SEO strategies.

Conclusion

Digital marketing has advanced within just a few years. Marketers must consistently stay on top of the latest trends to ensure their digital marketing tactics are executed successfully. Even though some of the tactics mentioned above aren’t necessarily new, they have evolved with the advancement of technology. 

Agency Partner lives in the digital world, and we know how the digital landscape changes by the minute. If you have any questions about cutting-edge marketing tactics, please get in touch with Agency Partner.

seo-trends-2021

Top 10 SEO trends you need to know in 2021

Posted on | by devops
Expert Tips For Top 10 SEO trends you need to know in 2021

It’s time to empower your website & brand with proper SEO-Optimization. For starters, search engine optimization is the most critical aspect of digital marketing for any online business in these times. Every web designer or digital marketer should understand SEO, how it works, and how the traffic potential it can generate for a brand’s website.

SEO has two main goals. The first is to help you understand what users are searching for online so that you can create high-quality content to satisfy their intent. The second is to help you create a website that search engines can find, index, and understand its content.

The most important SEO tasks have to do with identifying what users are searching for related to your products and services, creating content that will make users happy, providing the right signals to search engine crawlers, and algorithms through various SEO techniques.

In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or solutions to their problems. 

Search engine optimization (SEO) is one of the most effective ways to attract potential customers to your website. But here’s the thing: you need to use it in the right way. According to stats, there are an estimated 3.5B searches on Google each day. But while only 0.78% of Google searchers click on results from the second page, the #1 result in Google’s organic search result gets an average CTR of 31.7%.

The important part.

Many brands and businesses know — or maybe think they know — that they need SEO for their digital brands and websites and the benefits they will receive from that SEO expedition being implemented on their behalf. But in reality, things are way more complex than people think.

SEO in these modern times requires clarity and proper strategic implementation to help your brand leap. With Agency Partner Interactive, you can get the key insights about the best SEO trends and SEO Tips 2021 and use certified SEO experts to curate your SEO digital strategy that performs off the charts. 

Focus on the user & the search intent.

In 2021, it’s time to focus on the user and the search intent. While this is barely a new trend or concept, it’s important to refocus every year because searcher intent and behavior change, especially after the year 2020, when so much rapidly changed due to the ongoing pandemic. 

Hiring an expert.

Search Engine Optimization requires a lot of time. Apart from this, you must be aware of the current trends, algorithm changes, and strategies. Today, many marketers are aware of the fundamentals of Search Engine Optimization.

Therefore, they can perform the optimization of their website themselves. However, most of them go on this adventure without being aware of the basics. This is where they end up making grave mistakes. If you don’t have the right skills and tools, we suggest that you hire the services of a professional instead.

Believing in unrealistic promises.

If you are going to hire a professional, make sure you go with one that uses safe methods. There are no shortcuts when it comes to getting your website ranked. Remember that you cannot trick major search engines, such as Google, to gain better rankings for your desired keywords. Today, search engines are brilliant.

In other words, you should never try to cheat the system, or you may get penalized. So, you may want to hire a provider that makes realistic promises.

Check methods.

Before you go with a service provider, make sure you know the method they will use. What you need to do is follow only white hat practices. On the other hand, illegal SEO involves tips and tricks that violate search engine guidelines, such as keyword stuffing, buying backlinks, exchanging links, and hidden text.

Although you can get quick gains through illegal SEO, you will be taking a lot of risks. So we suggest that you follow only white hat methods to improve your search engine rankings. This includes updating your website with quality content and optimizing the content for search engines. 

Don’t ignore the google algorithm changes.

Today, search engines are changing their algorithms to improve the way websites are ranked. The idea is to identify cheaters that manipulate the system. Over the past five years, Google algorithms have gone through many major changes, so Google follows a different method of ranking websites these days. With that in mind, you may want to follow the recent updates if you want to achieve great results. If you don’t have the time to read about this change, we suggest that you hire the services of an SEO expert.

Opt only for the precise keywords.

Lastly, one of the most common mistakes is to follow non-strategic keywords when it comes to SEO. You may not want to waste time optimizing your content for the wrong keywords. For example, you may not want to use overly competitive keywords. Instead, it would help if you used low competition keywords to get a lot of traffic.

Consider personalization.

According to statistics, at least 70% of customers that buy online are drawn to personalization on blogs and sites. For instance, when someone buys something from you, you may send them an email with their name in the email. The good thing is that personalization is not a costly or complicated process. The whole purpose of personalization is to make the buyers realize that you value them.

Visual search features & YouTube SEO.

According to statistics, visual search is quite effective these days. What do we mean by “visual search”? Let us explain: If a user clicks a product photo of their choice, websites such as Pinterest and Google show the buying options right under the picture of that product. That way, the buyers have the ability to buy the product by simply clicking the photo. Through this method, YouTube videos provide one of the most engaging platforms available for consumers. 

Post video content.

Video content is quite popular on social media platforms, such as Facebook. If you look at consumer statistics, you will know that 52% of buyers feel more confident when buying products after watching a video. At least 68% of buyers like to watch short videos to find out more about products instead of reading long articles, manuals, or infographics. 

Utilize Google My Business.

Google My Business helps small business owners stand out in search engines. Whether through a search result or a maps query, over five billion searches are made each day globally through Google. That means that a large audience can find your product or service quickly and easily. Not only does it increase your visibility, but it’s also a free way to optimize your website for local search.

Your SEO experts in Dallas.

Agency Partner Interactive (API) is the best custom web development and design agency in Dallas, TX, providing the best YouTube SEO, off-page SEO, on-page SEO, and SEO strategy solutions — all geared to perfection.

Let us show you how to convert your visitors into lifelong customers with custom, perfectly suited web features. We can help your website be a true source of business intelligence, your sales machine that never sleeps. What are you waiting for?

Let’s go the distance through precision SEO solutions with Agency Partner. 

Not big on reading? That’s okay. Watch “Top 10 SEO trends you need to know in 2021” instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

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Google: Algorithm Updates 2021

Posted on | by devops
Expert Tips For Google: Algorithm Updates 2021

Google algorithms are the key to every single search — expedited, run, & executed every second. These algorithms are complex systems used to retrieve data from its search index and instantly deliver the best possible query results.

The search engine uses algorithms and numerous ranking factors to deliver web pages, ranked by relevance on its search engine results pages (SERPs). Google possesses a long history of famous and functional algorithm updates, search index changes, and refreshes.

In its early years, Google only made a handful of updates to its algorithms. Now, Google makes thousands of changes every year. Most of these updates are so slight that they go completely unnoticed. However, on occasion, the search engine rolls out major algorithmic updates that significantly impact the SERPs.

At Agency Partner Interactive, we leverage your brand through precision digital marketing and help you take full advantage of Google’s core updates. We are not your average digital agency. We work to understand your business and leverage technology and marketing solutions to generate revenue and increase profits. To do this, we don’t hire just anyone.

Like Silicon Valley’s most impressive tech firms, we take ownership in everything we do, and our fully distributed business model enables us to offer the absolute best digital marketers, software developers, and designers on Earth.

To top it off, our clients enjoy an average 40 to 60% reduction in their cost of investment without any compromises, and our SEO digital marketing experts provide the key insights, core web-vitals, search index changes, and Search Engine Optimization while catering to Google search visibility seamlessly.

Google’s core updates, 2017 to present.

As far back as 2017, Google has started to refer to bigger updates as Google core updates. Since then, there is even less transparency about what those updates are and which parts of the search they are intended to improve. SEOs would often track post-update ranking shifts and figure out what exactly had changed, but there is rarely a conclusive observation. Google core updates are likely just improvements on previous Google updates or perhaps bundles of smaller updates tied together.

Since the effects of Google core updates are often unknown, one thing you can do is track SERP history for the keywords you are targeting. Once the update happens, you can check which of your competitors have moved up or down in rankings and make an educated guess about the contributing factors.

To start tracking your SERP history, launch Rank Tracker, Target Keywords > Rank Tracking > SERP Analysis, and click Record SERP data. The tool will start tracking the top 30 SERP positions for each of your keywords.

Understanding the BERT update.

Hazards: Poorly written content, lack of focus & lack of context.

This Google algorithm update uses natural language processing technology to understand search queries better, interpret text, identify entities and relationships between entities. We’ve seen Panda, Hummingbird, and RankBrain updates move away from keywords, and the BERT update is the culmination of this effort — it allows Google to understand much more nuance in both queries and search results.

We’ve finally lived to see the day when Google is actually rewarding good writing. Like never before, it is important to strive for a meaningful copy. It means you should go easy on fluff words and adopt an expository style of writing.

It is also a good idea to do entity research when creating copy — including relevant entities helps create a context for your content. We at Agency Partner Interactive provide you the level-playing field you need to advance your digital website and brand through good SEO content and marketing.

Not big on reading? That’s okay. Watch “Google: Algorithm Updates 2021” instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

 

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How Much Does Good SEO Cost in 2020

Posted on | by devops
Tips from SEO Experts

Search engine optimization (SEO) is the process of achieving increased visibility online. In 2020, many businesses invest thousands of dollars into developing a sound SEO strategy.

If you’ve just started a new business or want to reconsider your current marketing strategy, you may be asking the important question, “how much does good SEO cost in 2020?”

The answer varies based on your specific needs and the scope of your strategy. However, knowing what quality seo optimization costs can help you navigate the murky waters of choosing the right SEO agency.

Why is SEO Important?

According to Statista, 1.8 billion people across the world shopped online. In fact, 63% of all shopping occasions begin online. It’s no secret that consumers believe the internet to be a valuable tool.

With that said, will your website be one of the first they’ll see when they want to search for a product or service? By hiring an SEO agency, you can position your business to rank well online, even over your competitors.

With SEO being a commodity and essential marketing process, it understandably will require you to invest significant capital in quality services. This doesn’t, however, mean that you should spend an arm and a leg on a prospective agency.

How Much Does Quality SEO Services Cost?

Upfront, you can expect to spend anywhere from $650 to $1,500 a month for quality SEO services. Depending on the agency you work with, these prices can vary tremendously. This is why you should do your due diligence in requesting a quote or researching the pricing plans of a prospective agency.

Fortunately, many agencies are very transparent about their pricing. Therefore, this eliminates any possible hidden fees or tricks. Ultimately, it’s your call on how much you want to spend.

Outside of quality SEO agencies, you have a wide variety of options to choose from. In the following section, we’ll go over those options.

Is There a Such Thing as “Cheap” SEO Services?

The short answer to this question is yes. Generally speaking, you get what you pay for. There are many SEO agencies that will charge you as little as $300 per month. Does that mean that you will be given quality services?

There’s a high chance that you won’t. Agencies that charge “cheap” rates have to work quickly to turn a decent profit.

These companies are more likely to rush your services and deny you a positive SEO experience.

Hence, there is a such thing as “cheap” SEO services. However, this is much different than affordable SEO services.

Agencies that provide quality SEO services will charge you accordingly, but this means that they’ll be more likely to go the extra distance for you.

It may cost you more, but hiring an experienced SEO agency is vital to securing qualified leads for your business, since SEO is one of the most proven ways of gaining online real estate.

What Do SEO Services Include?

Common SEO services include keyword research, website audits, on-page SEO, off-page SEO, link-building campaigns, and blogging services. Together, all of these initiatives can impact your SEO.

However, SEO isn’t the only marketing process that contributes to an increased online ranking. There are other marketing strategies that are integral to improving online visibility. Content marketing, pay-per-click (PPC), and link-building are also important factors that influence SEO.

Therefore, when choosing an SEO agency, make sure you inquire about the type of services you’ll be receiving in return. Avoid SEO companies that offer one-size-fits-all packages.

How Much Should You Pay for SEO in 2020

If you’re running a small business, it may be difficult to allocate most of your marketing budget to the purposes of securing quality SEO services. It’s important to treat SEO like an investment.

It takes several months to see tangible growth in your online presence, but if a top SEO agency is working for you, you’ll receive a more than sufficient return in your investment over time.

Overall, only pay what you can for an SEO agency in your area. After all, you can only pay what you have. There are many agencies out there that will work with you to develop a custom package that will benefit your business.

Build Your Online Presence Today!

Finding the right SEO can be challenging, especially if you have a set budget. At the end of the day, you’ll need to hire an affordable company you can trust. Give us a call today at (214) 295-5845 to learn more.

Not big on reading? That’s okay. Watch “How Much Does Good SEO Cost in 2020” instead.

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The Pros Of Working With A White Label Marketing Agency

Posted on | by devops
Tips From Professional Digital Marketers

Let’s face it – you can’t do everything. No matter how many hats you wear around the office or if you’re a “Jack-of-all-Trades”, this fact remains.

Does this mean that you can’t Scale your Business to Reach out to a Lucrative Market? Of Course Not. Working with a white-label marketing agency can help you scale your business and receive quality white label Search Engine Optimization (SEO) and white label (Pay-Per-Click) PPC Services for your own Customer Base.

However, many entities are hesitant to allow another business to work under their brand. Below are some of the top benefits of partnering with a White Label Marketing Agency.

It’s Extremely Cost-Effective

Hiring an in-house expert can be taxing on any organization. Not only does it require extensive tools and resources to train new employees, but the risks are also still high.

First of all, full-time employees usually command a benefits package (sick leave, paid-time-off, etc). Next, these individuals can quit at any time. In fact, 30% of U.S. companies said that a Bad Hire Cost Their Businesses more than $50,000.

White label marketing agencies are contracted monthly, allowing you to continue with their white label marketing services if you want or sever the relationship if you’re unsatisfied.

You Can Make More Money

Often, businesses start off by providing one or two services. Over time, however, their customer base may explode and desire additional services.

For example, if you’re a Web Design Agency, you may want to expand into Digital Marketing Agency. Hiring a White Label Marketing Agency can help you fulfill these needs so you can ultimately make more money.

You Can Streamline Your Business

Hiring a White Label Marketing Agency is also beneficial towards streamlining many of your business operations. By making this hire, you can simply invoice your clients while the agency you selected does all of the heavy lifting (customer service, emails, onboarding, etc).

It Frees Up More Time and Focus

By delegating your offerings to a White Label Marketing Agency, you can devote your time and focus to central business issues you can work on.

One important area you can focus on is Building your Brand while your White Label Marketing Agency can focus on helping the clients you already have.

You Can Boost Your Team’s Talent Level

According to a study by MIT, 23% of marketers stated that they needed to recruit better talent to achieve digital maturity. This can often be hard for marketers who press their leaders to hire in-house talent.

With a white label marketing agency, you can be certain you’ll receive assistance from highly-qualified professionals.

Instead of spending massive resources in finding talented individuals and training them, you can build off an experienced agency that can benefit your company right now.

Hiring in-house staff can be tricky because you’ll never know what type of person you’ll be working with until they join your team. With a White Label Marketing Agency, the proof is already there.

Therefore, if you want to take advantage of our White label Marketing Services, Contact Agency Partner Interactive Today to learn more.

Not big on reading? That’s okay. Watch “The Pros Of Working With A White Label Marketing Agency?” instead.

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5 Questions To Ask Before Hiring a Web Design Firm

Posted on | by devops
Tips From Professional Website Designers

Is your old website looking tired and dated? Or maybe you have a new company or product launching and need a stylish website to draw in the customers? Whatever the situation is, it is essential that you get a website that showcases your company and meets your branding needs. 

If you decide to Hire a Web Design Firm to handle the build, it is vital that you get one that understands your requirements and wants. Here are a list of questions to quiz your Web Design Firm to find out if they are the right fit for you. 

What is Good Design?

Starting with a deceivingly simple question might be the best way to figure out right away how well a web design firm knows their craft. They should be able to explain, in simple terms, how the Best Web Designers efficiently gather content and graphic elements to build a positive user experience. They should also be able to show you mock-ups of what they feel is a good design for your type of website. 

Can I See Your Client Portfolio? 

Knowing the web design agency has produced work for a similar industry or sector will boost both your confidence and trust that their team can deliver a website that encompasses your company’s principles and is strategically aimed at your audience. Plus, you will be able to check how versatile they are in terms of brand conceptualization. So go ahead and ask to see their Work. 

How Comfortable are you with Change?

Web designers and their clients don’t always see eye to eye. One is an expert in design elements; the other understands their audience best. The indisputable fact here is that enterprises, brands, and audiences are always evolving, and so is design.

Therefore, when creating a website for a company or client, a Web Design Agency needs to keep in mind that changes will be necessary either due to artistic differences or brand evolution. Finding designers comfortable with change will make the process so much easier.

How Do Your Web Design Firm Measure Results?

A website can look great, but if it doesn’t achieve its core purpose of meeting the client’s end goal, it can be deemed as a failure. It’s important to clarify with the design team which metrics they report on to ensure website success.

This should include Search Engine Optimization (SEO) Techniques to enhance unique visitors. Additionally, the conversion rates from the page can be a clear indicator as to whether the website design is fulfilling its duty.

Who Will be Working on my Project?

It is vital to establish clear communication with the design team working on your Website Development Project, so getting to know them is a great idea. Make a point of meeting the team and asking them who would be your direct point of contact, then check that you are on the same page. This way, you establish a solid foundation of ownership and accountability from early on.

Want to know more about web design before hiring an agency? Contact Agency Partner Interactive to hire a firm you can depend on.

Not big on reading? That’s okay. Watch “5 Questions To Ask Before Hiring a Web Design Firm?” instead.

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What is Mobile-First Indexing?

Posted on | by devops
Tips from Digital Marketing Experts

How many times do you pick up your phone to search the web for information? In fact, you are probably reading this article on a mobile device right now. Using your mobile device to access information has become the norm. In order for your company to be competitive, you must be found on Google’s search results. 

Mobile-First Indexing and Google Results

Mobile-First Indexing is Google’s process of using the smartphone agent in their Googlebot web crawler to scan your site and index it’s content for the search engine. It uses this as the starting point to help mobile users find what they’re looking for in a format that provides the best mobile-friendly experience for the user, and–if it is a great site and experience–increases your ranking on Google.

Historically, Google used the desktop version of a site’s content when evaluating if it matched a user’s query. Now, the mobile-first version of your website will be considered the primary version on Google. You should know that there is not a separate index for mobile-first scans; if the content on an old site is relevant, it will continue to be returned on the SERP.

It is time to let go of the past. Now it is necessary that your online footprint is equal across both the mobile and desktop versions of your website. You should already be writing and designing content (including text, images, videos, and links), structuring your data and meta-data (titles, descriptions, meta tags) and experiencing your website so that it is mobile-friendly.  

What Does This Mean for your Site?

As of July 1st, mobile-first indexing is enabled by default for all new (or previously unknown to Google Search) websites ready for the Googlebot indexing scan. For older or existing websites, Google will continue to monitor and evaluate websites based on its best practices. 

If you are an older website, once Google sees a site is ready, it will designate the site as ready for mobile-first indexing and it will notify them of their readiness through its Search Console. 

If you’re a new website, you don’t have to do anything. New sites are already showing users and search engines the same content on both their desktop and mobile devices.

Evaluate Your Users Experience 

Just because your old site or your new site is ready for mobile-first indexing, it doesn’t mean you don’t have to evaluate your user’s experience. 

First, Google has provided an easy tool to test and see if your site is Mobile-Friendly. You just have to insert your site and Google will give you the information you need to fix it. If you need more guidance, Web Grader has a great tool that evaluates your site and gives you detailed information on how you can make your site user-friendly.

Second, pick up a mobile device and check out your site from a user’s point of view. Write down ways you think will enhance the user’s experience based on the information that you are trying to relay. 

Here are four steps to help you enhance the user’s experience:

  • Keep it simple

Mobile sites don’t need as many bells and whistles as they did in the past. Keep only the website elements you truly need. Ask yourself if each element is really necessary. If not, get rid of it.

  • Conveying your message

Make sure your message and Call to Action (CTA) are easily understood. Check text links and forms to make sure they work. Create easy-to-use buttons for connecting to other pages. Check that your forms are easy to fill out on a mobile device. Consider using mobile-friendly CTAs such as SMS text messaging and live chat.

  • What about SEO?

Instead of solely looking at keyword synonyms you have to start thinking about the whole mobile experience. Look at the problem a specific search query is trying to solve, and then craft a content-based response that is appropriate for that query.

  • Make the necessary changes 

Now you are ready to make the necessary changes to create a user-friendly site for mobile-first indexing. If all of this is overwhelming, and you’re feeling unprepared to tackle mobile-first indexing on your own, get help from a Professional SEO Team.

There’s no question that mobile devices have changed the way we deliver information. Now that Google has rolled out mobile-first indexing for all sites, it is time to make sure you have a website for the devices people are using most. So, evaluate your site and implement the necessary changes to make it user-friendly. Mobile-first indexing is just an additional way that Google is addressing the needs of its, and by extension, your audience. 

Not big on reading? That’s okay. Watch “What is Mobile-First Indexing?” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

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Kick That Conversion – Score Big With Your Website’s Visitor-To-Lead Conversion Rate Using SEO and Other Essential Strategies

Posted on | by devops
Website’s Visitor-To-Lead Conversion Rate Using SEO and Other Essential Strategies
Tips from Digital Marketing Experts

Focusing your attention on the type of visitors you want to attract to your website is a major part of increasing your visitor-to-lead conversion rate.  Making your site a haven for warm leads is essential to your success. Concerns regarding the quality of your leads should be just as high up your list of site goals as the focus on the foot traffic. Quality and quantity are a non-negotiable, interconnected, dynamic duo.

User Experience (UX)

Your site needs to be stylish, approachable and trustworthy–just like your favorite leading lady or leading man in that iconic role you love. A clear and uncluttered website, with a focused call-to-action, interactive content, aligned branding, and intuitive design principles, will make your site visitor more likely to achieve conversion. 

Removal of all friction between the customer and your goal action for them is equally important. While it is tempting to add in lots of additional products and ideas, as they cruise down the home straight to take your desired action, it can create unexpected hurdles and the last thing anyone wants is a disqualification as your ‘near conversion’ flounces off the pitch in disgust and frustration from what should have been a simple process. 

Value Proposition

Here we are, down to the nitty-gritty of the sales pitch. However, this isn’t any old school sales patter. Give them absolute clarity of vision. This is the real deal of why your customer should invest their financial and social resources on your product or service. You are sure to be the savvy and practical answer to their specific problem, because they found their way to you, and because you are investing the best of yourself in what you offer. So tell them that. Offer valid reasons, a solid value proposition, why they need you and your brand.

Improved SEO

Where is a discussion about web marketing without a reference SEO? It is truly the roadmap for all serious entrepreneurs and businesses. Without it, you have little-to-no direction, and no-one can find you. Yet with it in hand, the landscape opens up and opportunities abound. Make sure all of your SEO keyword opportunities are maximized and updated regularly. Without this essential box ticked, all those lovely organic searches with strong purchase intent will breeze past you from the half-way line.

Multiple Personas 

Facebook has the data, you have the creativity and vision, and so, with a decent dollop of analytics, you have a pretty solid team. Focus on the capacity to visualize the personas of the people you want to turn from cold visitors to warm leads and conversions. These personas will be able to show you how best to interact with your real-life site visitors.

They will also show you who the real visitors are. Not the expected, not the projected, but the real. You might find that a different, broader version of a non-traditional demographic than expected, is engaging with your brand. Rather than trying to corral the people you think ‘should’ be there, you are then in the enviable position of being able to tailor your style to suit them, encouraging an ever-rising conversion rate.

Website Experiments

As the saying goes, there are so many different ways to skin the proverbial cat that you won’t be able to please all of the people, all of the time. But with a keen eye on your analytics and a bit of experimentation, you will be able to find out what the majority want and tailor your sales plan and web site to fit those expectations. You are also best placed to utilize chatbots when you have deduced your best visitor personas and are in experimentation mode, ready to gain and utilise even more analytics. Try different marketing channels, and audit different aspects of your sales conversion funnel, especially if your analytics look rough in one area. Test what works in reality, not just in theory.

And keep testing!

Climbing Conversion Rates 

It’s what we all strive for, and with a few adjustments to your processes, you will see that your time poring over statistics and analyzing data has been well spent. This is something that will need to be done regularly to keep the flow of savvy, focused-on-the-next-big -thing customers engaging with your site. After all, this is a process, a journey.

It is never static, and it is never done! Keep kicking those conversions!

Not big on reading? That’s okay. Watch “Score Big With Your Website’s Visitor-To-Lead Conversion Rate Using SEO and Other Essential Strategies” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

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Firm Foundations For Your Facebook Ads Strategy: How To Build A Solid Base, One Brick At A Time

Posted on | by devops
Tips from Digital Marketing Experts

Just when you think that Facebook has been toppled from its social media top spot, a review of the actual reach and capacity of this mammoth of the social media world has everyone sitting up and considering how to maximize their ad strategies. 

Facebook has one of the world’s largest user base with 1.62 billion subscribers and 2.41 Billion Active Users in the second quarter of 2019. It is one of the most engaged, so why take a page from its playbook? After all with numbers this big, it is all about making the best use of them.

Statistic: Number of monthly active Facebook users worldwide as of 2nd quarter 2019 (in millions) | Statista

So take notes, get your ducks in a row, and your game plan sorted, because this juggernaut is here to stay, and you need to be on board. But don’t worry, we have all the tips to help get you sorted out with a solid Facebook Ads Strategy, so you can sit back, and watch your conversions soar.

Duo, Trio, Quad

The first consideration, and it’s a major one, is to keep Facebook and Instagram working in tandem because they are one-and-the-same behind-the-scenes–a fact is often forgotten–so keep this pair collaborating to your benefit.

Think, ‘integrated ads strategy’ with Instagram, Facebook, and all the other platforms out there. An omnichannel experience is what both you and your customer need. This is a bottom line, non-negotiable. Your marketing plan must be seamless and holistic.

Experiment with ‘Bots’

With Ad Bots becoming more sophisticated and normalized, now is the perfect time to experiment with computer-generated marketing. The tech itself is nothing to be afraid of, how it’s employed and with what tone, is the issue. ‘Engagement Baiting’ by fishing for swipes, taps, and reposts is right out in 2019. Instead, you want to develop long-term engagement–life-long customers who are much more likely to convert.

While you are in experimental mode, get creative, and then test everything. Send out an engaging, and meaningful post or blog to assess the interest. It’s much more cost-effective than a full-blown analytics campaign.

Video is King

Long Live Video. Businesses love Facebook Video Ads. Use it to drive conversions but ensure the focus is to empower your customer with a side order of Brand Integrity, and the development of trust. People are likely to buy from companies they have positively encountered on social media, so consider creating or developing your brand identity from an anchor or hero Video for maximum impact. 

Retargeting from long-form ad engagement video followed up with a ‘call-to-action’ via short video ad, post, email, tweet, etc, is much more likely to get a new convert. It is also easier to then expand the information to ‘lookalike’ audiences, speeding up the turnaround process and reducing costs.

Nano, Niche, and Micro

We are in the time of the nano- or micro-influencer. There has been a shift from celebrities delivering information to niche experts whom we can trust, people with whom we can identify. They are less distant, more relevant, and certainly more approachable. Align with one of them, and it is a short skip, and a jump, to getting the conversions.

Are You Responsive?

To say that you have a ‘Responsive Website’ which is not enough. You have to prove it. Multiple devices are here to stay, and your site must show all the fancy whistles and bells on each and every one. Ensure that every type of media will run efficiently on desktop, tablet, mobile, Android, and IOS. The last thing you want is a block to your customers’ conversion where they throw their hands up in disgust, and leave the site, never to return. 

Multiple Persona

Facebook can link you up with any demographic or niche you can imagine because it has so much info on all its users and the algorithms to sift it. Forget about an ‘app for that’, Facebook can help you find your niche group and target them through its persona-driven data. Think about maintaining diversified and comprehensive ads which target different personas, but don’t just make assumptions on who they are, get the stats and work from that.

Contextual Content (and lots of it)

Get creative with ‘life events targeting’. Facebook knows when the wedding is, or was. So consider how the market can drive itself by targeting upcoming anniversaries and events. Being narrow in focus can mean increased costs (CPMs) but being specific, relevant, and targeted means being able to tailor the marketing, increasing the chances of conversion. Staying broad offers a lower cost, a more ‘vanilla’ approach, and a reduced, individual appeal.

Looking For Love

Consider yourself to be looking for the customer that represents the real deal, full-blown, lifetime love–not some fly-by-night fling or disposable fad. Developing this relationship will increase their Lifetime Customer Value (LCV), and you’ll likely to get repeat conversions. You will also get the power of ‘word-of mouth’–if one friend has a good experience, then all the friends know about it–hey presto, warm leads.

Remember, 55 percent of people bought something Online After seeing it on social media, with Facebook and Instagram taking up the top spots for driving product discovery. You just cannot afford to ignore this duo. 

If you need help navigating the FB-IG building blocks to build, a solid, long-lasting plan for your business, contact us at Agency Partner Interactive and talk with a Professional Digital Marketing Strategist to get your ad empire growing so you too can tower over the marketplace!

Not big on reading? That’s okay. Watch “How To Build A Solid Base, One Brick At A Time” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

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Building SEO Pillar Content

Posted on | by devops
Tips from SEO Experts

When creating a business website, your pillar content is going to be the main, broad topic of your website. The topic can be anything: real estate, shoes, perhaps software. The pillar is the businesses underlying sales objective. 

Creating a successful website requires a strategy. At the foundation, your pillar is your SEO keyword or keywords. It is the topic your customers will use when performing a search–a search that should lead directly to you.

Pick a Content Topic

Pick a topic which is relevant to the consumer. Try not to be too specific or too broad at this stage. You should consider how much your audience cares about the topic, if it ties to your services, and if it has a good search volume.

Your main topic can have with sub- or “specific” topics branching off from this central theme and are relevant to your pillar content. 

Create a Pillar Strategy

Once you’ve identified your topic and subtopics, you need to create a table of contents – a list of all relevant information regarding your SEO content. This is the place to identify your overall objectives and goals.

Consider who the audience is, why are they looking for this, and what they need to know. How is your information going to serve them better than what they can find elsewhere? 

Content Outline

You need to create website building steps so that you have a process. Your outline is effectively going to be your to-do list. Your outline should, roughly, include landing page, menu with subtopics, subtopics pages, payment platform, contact page, and customer service pages. Next, add to that list your editing process steps.

Edit your Content

It’s important to build this time into your to-do-list, as this is the refinement that elevates your content from decent to great. Editing steps should include narrative flow, format, editorial style, and grammar and spelling. That means you should edit your entire web content four separate times, focusing on each editing method separately, to ensure your content is perfect.

Content Deadlines and Communication

Set deadlines for each step of your outline. This will give you a structure and a timeline to follow. It’s important to keep in mind that during the content creation stage that the content does not have to be perfect. It just needs to be created. You’ll refine that content during the editing stage. Where that may seem like doing double the work, the truth is that focusing on one thing at a time will keep your mind clear and your deadlines approachable and attainable. 

You’ll likely be communicating with a team of designers and content writers at this point and it’s important to remember that communication is key. Whether it’s questions or obstacles, you should establish a respectful and approachable rapport with your teams. They need to feel that you are available and willing to talk about the process. 

Content Design

Lastly, you’ll want your team to implement the design, such as images, video, color, and font – all the additions that make a website engaging and friendly. This will improve your dwell time with customers and help improve engagement and conversions. Agency Partner has 10 years experience creating and implementing pillar strategy and will provide you with the expertise to get your website launched successfully.

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