Agency Partner Interactive LLC Granted a 5-Star Rating On Clutch for Digital Services.

Nowadays, digital growth is an essential business metric that organizations need to keep track of, and understandably so. As more and more people rely on digital means to discover goods and services, businesses would be missing out on potential clientele if they didn’t incorporate digital marketing trends into their outreach strategy.

A team of experienced digital marketing and development professionals, Agency Partner Interactive LLC helps businesses navigate the age of digital transformation seamlessly. Our mission is to understand our clients’ brands and leverage technology to bolster their revenue generation.

As we get to know your business and apply the best marketing strategies for your brand, we feel honored whenever we receive a new 5-star review on Clutch. 

clutch-rating-reviewTo give you a clearer picture of why feedback on Clutch is essential for us, Clutch is B2B ratings and reviews platform based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews. A rapidly expanding startup, Clutch has become the go-to resource in the agency space. Their review process is reliable and transparent, and we’re grateful to those of our clients who have taken the time to provide feedback.

Clutch’s sister site, The Manifest, also provides business tips, news, and company lists to market researchers, helping them in their decision-making process.

In our most recent Clutch review, our year-long partnership with Trinity Hardwood Distributors was perfectly explained by their Marketing Manager, Jacqueline Jamie:

“We needed an up-to-date website for our customers, so we hired Agency Partners Interactive. I found Agency Partner Interactive on Google and chose to work with them because they offered the best price among other agencies.”

The project’s scope involved developing and designing their website and breathing life into the site through content creation. 

The results have been overwhelmingly positive, and we’re glad to see Trinity Hardwood Distributors delighted with the project’s results.

“We’ve noticed an increase in our website traffic. The online forums that they implemented on our website have helped us generate leads online. It was nice to work with Agency Partner Interactive because they had a team of diverse cultures. It made them stand out from other agencies.”

We’re always looking forward to helping businesses grow digitally. So talk to us today and get a free quote. 

5 Steps to Building a Successful Organic Traffic Pipeline

Expert Tips For 5 Steps to Building a Successful Organic Traffic Pipeline

 

When you have a website of your own, it can be hard to get noticed at first, and you might need to employ some methods to help you gain more traffic. It’s not always easy to gain the traction that you’re looking for, but there are several ways you can improve the traffic that comes through your website. Whether you do it through search engine optimization, audience engagement, or other methods, there’s something out there that fits your model and goals! So what can you do to ensure others are reaching you before other sites like yours? 

If you’re going to work on the amount of organic traffic you have coming through your site, it will take a bit of work. That means making changes to your digital strategy and possibly even reaching out for a helping hand. You never know what tools might be useful for you when improving your site’s traffic, so you should consider using what you have available to you. It will take time, but the results will be noticeable once you start to employ these different steps for building your organic traffic pipeline. 

Researching popular searches 

If you want to draw more people to your site, you need to know that people are more commonly searching. If your site commonly has titled pages that don’t often align with what people typically search for, it’s going to be hard for them to come across what you’ve posted. If you want people to stumble across your website, then you need to make sure that there are pages for them readily available for them to find. Because of the way Google works, for example, will display the results based on the keywords that the individual searches. The individual will then be shown the most relevant results for them – so if your posts have those keywords more commonly displayed, you’re going to be higher up in the results. 

If you’re going to find these keywords, you should take some time to look into what people are searching for. There are several sites out there that will show you how often people search for certain things, and you can pick based on their rankings what you want to use. Using this information, you can easily gain more traffic on your site. Just make sure you make appealing pages and posts that use those keywords, and you should notice a difference. 

Make use of long-tail keywords. 

No matter what you’re writing, bringing in organic traffic can be quite difficult, and you’re going to want to use search engine optimization to help with it. This can be done with a question or a phrase that you’re specifically looking to answer. If you don’t know what long-tail keywords are, it’s a phrase made up of multiple keywords and is more specific. While that might not sound like a great idea, adding a more specific keyword format will allow you to target the demographic that you’re aiming to more accurately. For example, if you’re looking to attract people with singular interests, a long-tail keyword might be exactly what you need for your page to show up for them. 

Work on your headlines 

Improving your traffic doesn’t just require great content, but you’ll need to make sure you make it as appealing as possible. It’s important that you’re making the best titles you can, as drawing people in is going to take a little bit of persuasion. Your title should be something that they can’t miss or something that they have to know about. Let them know that your content is important for them to learn about and something that they would be missing out on if they were going to ignore it. 

You can improve your titles by looking at your competition. It can take a little bit of time to develop something at first, but it will be second nature! If you have a post that’s due to come up, you can research what other people have used as the title for similar pieces and come up with something that’s simply more interesting than theirs. 

Create more openings to your site 

Not all customers that visit your site have to come straight from Google, and through the use of off-page SEO, you can make your site much easier to access your audience. Having links to your site hosted on other pages from third-party websites can be a great way for you to gain traffic from those sites. For example, if you have links to your site on a website that gains a lot of traffic on its own, you might find that having a well-placed link can help you significantly. 

Any certified SEO expert will tell you that it’s worth your while to have those external links to your site, as you’re relying on the popularity of another site to help improve yours. The numbers are more or less guaranteed, so your ROI isn’t so much of a gamble. 

Be consistent 

If you’re going to bring in improved organic traffic to your website, then consistency is important. Bringing in returning customers requires working on your audience engagement, and you’re not going to be able to do that if you’re not frequently uploading content that’s worthwhile. If you can consistently upload and share interesting and helpful things for your audience, you can greatly improve your customer relationship.

If you find yourself running out of content, it’s time to spend your time doing your market research. You don’t have to upload everything straight from your mind, and sometimes making something special requires that extra inspiration! Look at what your competitors are sharing, and let it inspire you. 

It might be hard to maintain your organic traffic pipeline, but it’s worth it if you’re trying to improve the number of people visiting your site. Without those viewers, your posts and pages are for nothing.

5 Important Digital Marketing Tactics in 2021

Expert Tips For 5 Important Digital Marketing Tactics in 2021

With the digital world constantly evolving, marketers are continuously challenged to stay updated with the latest marketing trends. A good percentage of our jobs consist of learning the new updates and seeing how it affects our current marketing strategies. 

In this blog post, we will be sharing 5 digital marketing tactics that have emerged in 2021. Although these marketing tactics aren’t necessarily new, marketers are looking at these tactics on a deeper level, learning the science behind them and how they can use these updates to their advantage. Below is a list of tactics that we will be discussing:

  1. Influencer Marketing 
  2. Mobile-First Marketing 
  3. Local SEO 
  4. Personalized Content / Audience Segmentation / AI 
  5. Voice Search 

With the advancement of technology, marketers are becoming more knowledgeable on ways they can reach their consumers and telling them what they want to hear. Even though the constant transformation of the internet can be draining, its development has been beneficial. 

Influencer Marketing

Influencer marketing has always been a traditional marketing tactic. The concept is simple. Someone with strong influence shares your product or service with their audience, and in return, you can gain more awareness from the promotion of your product. With the growth of social media each year, the impact of influencer marketing has become exponential. 

TikTok, for example, is the newest venture when it comes to influencer marketing. TikTok has been very successful in being a video-based app. Audiences are entertained for longer periods of time and stay on the app longer, giving marketers more exposure opportunities. The influencer marketing tactics on the app have been so successful that software marketers now use them to recruit influencers influential to their target audiences.

Instagram is another powerhouse in influencer marketing. Recently, Adam Mosseri, the head of Instagram, shared that there will be changes in the way users use the app. Video and shopping content will be prioritized, minimizing the visibility of photos posted by family and friends on the timeline. As you can imagine, influencer marketing will be used more frequently with these updates.  

Mobile-First Marketing 

Mobile-first marketing has been taken into more consideration by marketers in recent years. Many are starting to understand that the majority of online traffic derives from mobile devices, which means your content must be optimized for mobile devices for users to engage with it.  

If your website is not mobile-friendly, you risk the chance of quality leads leaving your site simply due to user experience. Marketers now understand the importance of mobile and how their content strategies must be based around it before executing.  

Local SEO 

SEO (Search-Engine Optimization) is becoming a more respectable piece in marketing. With the development of the internet, a website’s quality score plays a big part in measuring its success. Google will not make it easy for websites to gain traffic if it sees no relevance in it. Google’s priority is the user. They want more people to use Google to solve their day-to-day problems, and the way they are accomplishing that is by updating the algorithm to improve user experience. Google wants to make it easier for users to quickly search for something and find a solution to their problem. If your content is not answering a user’s question, your site will have a lower SERP (Search Engine Results Page), and it may never get found or clicked on. 

Local businesses have recognized the importance of SEO, and without it, they don’t stand a chance against the competition. Local SEO is essential because local audiences have a higher chance of conversion, and as a local business, you want to be present when that user is ready to make a purchase. Google My Business has helped many local businesses get listed on Google result pages. Utilizing keywords like your city name and services will make you more relevant, and it will higher your chances of appearing on a higher Google result page. 

Personalized Content / Audience Segmentation / AI 

Creating your content based on your target audience has always been a marketing best practice. And thanks to the growth of artificial intelligence, personalizing content has never been easier. Audience segmentation is the process of dividing your general target audience by traits and attributes. The segmentation helps marketers create and tailor content that will specifically market to that group. And with the help of artificial intelligence, marketers have understood their audience’s wants and needs on a deeper level. 

For example, if you are an ecommerce business, you can tailor your audience’s content by their shopping habits. A frequent buyer can receive a different newsletter from an infrequent one, and each of their newsletters will be customized to what each buyer wants to see. Artificial intelligence is becoming more and more advanced, and it allows marketers to use it to their advantage that goes beyond just email personalization. The data supplementation from AI software systems is skyrocketing, and it will enhance our marketing strategies as we continue in 2021.  

Voice Search 

Search engines and other applications have introduced voice typing features to enhance user experience. It makes searching a lot easier when it is hands-free. Marketers had noticed that when audiences used this feature, the keywords used are different from their regular typing. Due to the difference in vocabulary, SEO specialists consider how this will affect their SEO strategies.

Conclusion 

Digital marketing has advanced within just a few years. Marketers must consistently stay on top of the latest trends to ensure their digital marketing tactics are executed successfully. Even though some of the tactics mentioned above aren’t necessarily new, they have evolved with the advancement of technology. 

Agency Partner lives in the digital world, and we know how the digital landscape changes by the minute. If you have any questions about cutting-edge marketing tactics, please get in touch with Agency Partner.

seo-trends-2021

Top 10 SEO trends you need to know in 2021

Top 10 SEO trends you need to know in 2021

Expert Tips For Top 10 SEO trends you need to know in 2021

It’s time to empower your website & brand with proper SEO-Optimization. For starters, search engine optimization is the most critical aspect of digital marketing for any online business in these times. Every web designer or digital marketer should understand SEO, how it works, and how the traffic potential it can generate for a brand’s website. SEO has two main goals. The first is to help you understand what users are searching for online so that you can create high-quality content to satisfy their intent. The second is to help you create a website that search engines can find, index, and understand its content. The most important SEO tasks have to do with identifying what users are searching for related to your products and services, creating content that will make users happy, providing the right signals to search engine crawlers, and algorithms through various SEO techniques.
In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or solutions to their problems. 
Search engine optimization (SEO) is one of the most effective ways to attract potential customers to your website. But here’s the thing: you need to use it in the right way. According to stats, there are an estimated 3.5B searches on Google each day. But while only 0.78% of Google searchers click on results from the second page, the #1 result in Google’s organic search result gets an average CTR of 31.7%.
The important part.
Many brands and businesses know — or maybe think they know — that they need SEO for their digital brands and websites and the benefits they will receive from that SEO expedition being implemented on their behalf. But in reality, things are way more complex than people think. SEO in these modern times requires clarity and proper strategic implementation to help your brand leap. With Agency Partner Interactive, you can get the key insights about the best SEO trends and SEO Tips 2021 and use certified SEO experts to curate your SEO digital strategy that performs off-the-charts. 
Focus on the user & the search intent.
In 2021, it’s time to focus on the user and the search intent. While this is barely a new trend or concept, it’s important to refocus every year because searcher intent and behavior change, especially after the year 2020, when so much rapidly changed due to the ongoing pandemic
Hiring an expert.
Search Engine Optimization requires a lot of time. Apart from this, you must be aware of the current trends, algorithm changes, and strategies. Today, many marketers are aware of the fundamentals of Search Engine Optimization. Therefore, they can perform the optimization of their website themselves. However, most of them go on this adventure without being aware of the basics. This is where they end up making grave mistakes. If you don’t have the right skills and tools, we suggest that you hire the services of a professional instead.
Believing in unrealistic promises.
If you are going to hire a professional, make sure you go with one that uses safe methods. There are no shortcuts when it comes to getting your website ranked. Remember that you cannot trick major search engines, such as Google, to gain better rankings for your desired keywords. Today, search engines are brilliant. In other words, you should never try to cheat the system, or you may get penalized. So, you may want to hire a provider that makes realistic promises.
Check methods. 
Before you go with a service provider, make sure you know the method they will use. What you need to do is follow only white hat practices. On the other hand, illegal SEO involves tips and tricks that violate search engine guidelines, such as keyword stuffing, buying backlinks, exchanging links, and hidden text. Although you can get quick gains through illegal SEO, you will be taking a lot of risks. So we suggest that you follow only white hat methods to improve your search engine rankings. This includes updating your website with quality content and optimizing the content for search engines. 
Don’t ignore the google algorithm changes.
Today, search engines are changing their algorithms to improve the way websites are ranked. The idea is to identify cheaters that manipulate the system. Over the past five years, Google algorithms have gone through many major changes, so Google follows a different method of ranking websites these days. With that in mind, you may want to follow the recent updates if you want to achieve great results. If you don’t have the time to read about this change, we suggest that you hire the services of an SEO expert.
Opt only for the precise keywords. 
Lastly, one of the most common mistakes is to follow non-strategic keywords when it comes to SEO. You may not want to waste time optimizing your content for the wrong keywords. For example, you may not want to use overly competitive keywords. Instead, it would help if you used low competition keywords to get a lot of traffic.

Consider personalization.
According to statistics, at least 70% of customers that buy online are drawn to personalization on blogs and sites. For instance, when someone buys something from you, you may send them an email with their name in the email. The good thing is that personalization is not a costly or complicated process. The whole purpose of personalization is to make the buyers realize that you value them.
Visual search features & YouTube SEO.
According to statistics, visual search is quite effective these days. What do we mean by “visual search”? Let us explain: If a user clicks a product photo of their choice, websites such as Pinterest and Google show the buying options right under the picture of that product. That way, the buyers have the ability to buy the product by simply clicking the photo. Through this method, YouTube videos provide one of the most engaging platforms available for consumers. 
Post video content.
Video content is quite popular on social media platforms, such as Facebook. If you look at consumer statistics, you will know that 52% of buyers feel more confident when buying products after watching a video. At least 68% of buyers like to watch short videos to find out more about products instead of reading long articles, manuals, or infographics. 
Utilize Google My Business.
Google My Business helps small business owners stand out in search engines. Whether through a search result or a maps query, over five billion searches are made each day globally through Google. That means that a large audience can find your product or service quickly and easily. Not only does it increase your visibility, but it’s also a free way to optimize your website for local search.
Your SEO experts in Dallas. 
Agency Partner Interactive (API) is the best custom web development and design agency in Dallas, TX, providing the best YouTube SEO, off-page SEO, on-page SEO, and SEO strategy solutions — all geared to perfection. Let us show you how to convert your visitors into lifelong customers with custom, perfectly suited web features. We can help your website be a true source of business intelligence, your sales machine that never sleeps. What are you waiting for? Let’s go the distance through precision SEO solutions with Agency Partner
Not big on reading? That’s okay. Watch “Top 10 SEO trends you need to know in 2021instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!


 
 

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How Much Does Good SEO Cost in 2020

How Much Does Good SEO Cost in 2020

Tips from SEO Experts

 
Search engine optimization (SEO) is the process of achieving increased visibility online. In 2020, many businesses invest thousands of dollars into developing a sound SEO strategy.
If you’ve just started a new business or want to reconsider your current marketing strategy, you may be asking the important question, “how much does good SEO cost in 2020?”
The answer varies based on your specific needs and the scope of your strategy. However, knowing what quality SEO services cost can help you navigate the murky waters of choosing the right SEO agency.

Why is SEO Important?

According to Statista, 1.8 billion people across the world shopped online. In fact, 63% of all shopping occasions begin online. It’s no secret that consumers believe the internet to be a valuable tool.
With that said, will your website be one of the first they’ll see when they want to search for a product or service? By hiring an SEO agency, you can position your business to rank well online, even over your competitors.
With SEO being a commodity and essential marketing process, it understandably will require you to invest significant capital in quality services. This doesn’t, however, mean that you should spend an arm and a leg on a prospective agency.

How Much Does Quality SEO Services Cost?

Upfront, you can expect to spend anywhere from $650 to $1,500 a month for quality SEO services. Depending on the agency you work with, these prices can vary tremendously. This is why you should do your due diligence in requesting a quote or researching the pricing plans of a prospective agency.
Fortunately, many agencies are very transparent about their pricing. Therefore, this eliminates any possible hidden fees or tricks. Ultimately, it’s your call on how much you want to spend.
Outside of quality SEO agencies, you have a wide variety of options to choose from. In the following section, we’ll go over those options.

Is There a Such Thing as “Cheap” SEO Services?

The short answer to this question is yes. Generally speaking, you get what you pay for. There are many SEO agencies that will charge you as little as $300 per month. Does that mean that you will be given quality services?
There’s a high chance that you won’t. Agencies that charge “cheap” rates have to work quickly to turn a decent profit. These companies are more likely to rush your services and deny you a positive SEO experience.
Hence, there is a such thing as “cheap” SEO services. However, this is much different than affordable SEO services. Agencies that provide quality SEO services will charge you accordingly, but this means that they’ll be more likely to go the extra distance for you.
It may cost you more, but hiring an experienced SEO agency is vital to securing qualified leads for your business, since SEO is one of the most proven ways of gaining online real estate.

What Do SEO Services Include?

Common SEO services include keyword research, website audits, on-page SEO, off-page SEO, link-building campaigns, and blogging services. Together, all of these initiatives can impact your SEO.
However, SEO isn’t the only marketing process that contributes to an increased online ranking. There are other marketing strategies that are integral to improving online visibility. Content marketing, pay-per-click (PPC), and link-building are also important factors that influence SEO.
Therefore, when choosing an SEO agency, make sure you inquire about the type of services you’ll be receiving in return. Avoid SEO companies that offer one-size-fits-all packages.

How Much Should You Pay for SEO in 2020

If you’re running a small business, it may be difficult to allocate most of your marketing budget to the purposes of securing quality SEO services. It’s important to treat SEO like an investment.
It takes several months to see tangible growth in your online presence, but if a top SEO agency is working for you, you’ll receive a more than sufficient return in your investment over time.
Overall, only pay what you can for an SEO agency in your area. After all, you can only pay what you have. There are many agencies out there that will work with you to develop a custom package that will benefit your business.

Build Your Online Presence Today!

Finding the right SEO can be challenging, especially if you have a set budget. At the end of the day, you’ll need to hire an affordable company you can trust. Give us a call today at (214) 295-5845 to learn more.
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The Pros Of Working With A White Label Marketing Agency

The Pros Of Working With A White Label Marketing Agency

Tips From Professional Digital Marketers

Let’s face it – you can’t do everything. No matter how many hats you wear around the office or if you’re a “Jack-of-all-Trades”, this fact remains.
Does this mean that you can’t Scale your Business to Reach out to a Lucrative Market? Of Course Not. Working with a white-label marketing agency can help you scale your business and receive quality white label Search Engine Optimization (SEO) and white label (Pay-Per-Click) PPC Services for your own Customer Base.
However, many entities are hesitant to allow another business to work under their brand. Below are some of the top benefits of partnering with a White Label Marketing Agency.

It’s Extremely Cost-Effective

Hiring an in-house expert can be taxing on any organization. Not only does it require extensive tools and resources to train new employees, but the risks are also still high.
First of all, full-time employees usually command a benefits package (sick leave, paid-time-off, etc). Next, these individuals can quit at any time. In fact, 30% of U.S. companies said that a Bad Hire Cost Their Businesses more than $50,000.
White label marketing agencies are contracted monthly, allowing you to continue with their white label marketing services if you want or sever the relationship if you’re unsatisfied.

You Can Make More Money

Often, businesses start off by providing one or two services. Over time, however, their customer base may explode and desire additional services.
For example, if you’re a Web Design Agency, you may want to expand into Digital Marketing Agency. Hiring a White Label Marketing Agency can help you fulfill these needs so you can ultimately make more money.

You Can Streamline Your Business

Hiring a White Label Marketing Agency is also beneficial towards streamlining many of your business operations. By making this hire, you can simply invoice your clients while the agency you selected does all of the heavy lifting (customer service, emails, onboarding, etc).

It Frees Up More Time and Focus

By delegating your offerings to a White Label Marketing Agency, you can devote your time and focus to central business issues you can work on.
One important area you can focus on is Building your Brand while your White Label Marketing Agency can focus on helping the clients you already have.

You Can Boost Your Team’s Talent Level

According to a study by MIT, 23% of marketers stated that they needed to recruit better talent to achieve digital maturity. This can often be hard for marketers who press their leaders to hire in-house talent.
With a white label marketing agency, you can be certain you’ll receive assistance from highly-qualified professionals. Instead of spending massive resources in finding talented individuals and training them, you can build off an experienced agency that can benefit your company right now.
Hiring in-house staff can be tricky because you’ll never know what type of person you’ll be working with until they join your team. With a White Label Marketing Agency, the proof is already there.
Therefore, if you want to take advantage of our White label Marketing Services, Contact Agency Partner Interactive Today to learn more.

Not big on reading? That’s okay. Watch “The Pros Of Working With A White Label Marketing Agency?instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!


 
 
 
 

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5 Questions To Ask Before Hiring a Web Design Firm

5 Questions to Ask Before Hiring a Web Design Firm

Tips From Professional Website Designers

Is your old website looking tired and dated? Or maybe you have a new company or product launching and need a stylish website to draw in the customers? Whatever the situation is, it is essential that you get a website that showcases your company and meets your branding needs. 
If you decide to Hire a Web Design Firm to handle the build, it is vital that you get one that understands your requirements and wants. Here are a list of questions to quiz your Web Design Firm to find out if they are the right fit for you. 

What is Good Design?

Starting with a deceivingly simple question might be the best way to figure out right away how well a web design firm knows their craft. They should be able to explain, in simple terms, how the Best Web Designers efficiently gather content and graphic elements to build a positive user experience. They should also be able to show you mock-ups of what they feel is a good design for your type of website. 

Can I See Your Client Portfolio? 

Knowing the web design agency has produced work for a similar industry or sector will boost both your confidence and trust that their team can deliver a website that encompasses your company’s principles and is strategically aimed at your audience. Plus, you will be able to check how versatile they are in terms of brand conceptualization. So go ahead and ask to see their Work

How Comfortable are you with Change?

Web designers and their clients don’t always see eye to eye. One is an expert in design elements; the other understands their audience best. The indisputable fact here is that enterprises, brands, and audiences are always evolving, and so is design. Therefore, when creating a website for a company or client, a Web Design Agency needs to keep in mind that changes will be necessary either due to artistic differences or brand evolution. Finding designers comfortable with change will make the process so much easier.

How Do Your Web Design Firm Measure Results?

A website can look great, but if it doesn’t achieve its core purpose of meeting the client’s end goal, it can be deemed as a failure. It’s important to clarify with the design team which metrics they report on to ensure website success. This should include Search Engine Optimization (SEO) Techniques to enhance unique visitors. Additionally, the conversion rates from the page can be a clear indicator as to whether the website design is fulfilling its duty.

Who Will be Working on my Project?

It is vital to establish clear communication with the design team working on your Website Development Project, so getting to know them is a great idea. Make a point of meeting the team and asking them who would be your direct point of contact, then check that you are on the same page. This way, you establish a solid foundation of ownership and accountability from early on.
Want to know more about web design before hiring an agency? Contact Agency Partner Interactive to hire a firm you can depend on.

Not big on reading? That’s okay. Watch “5 Questions To Ask Before Hiring a Web Design Firm?instead.

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mobile_first_Indexing

What is Mobile-First Indexing?

What is Mobile-First Indexing?

Tips from Digital Marketing Experts

 
How many times do you pick up your phone to search the web for information? In fact, you are probably reading this article on a mobile device right now. Using your mobile device to access information has become the norm. In order for your company to be competitive, you must be found on Google’s search results. 

Mobile-First Indexing and Google Results

Mobile-First Indexing is Google’s process of using the smartphone agent in their Googlebot web crawler to scan your site and index it’s content for the search engine. It uses this as the starting point to help mobile users find what they’re looking for in a format that provides the best mobile-friendly experience for the user, and–if it is a great site and experience–increases your ranking on Google.
Historically, Google used the desktop version of a site’s content when evaluating if it matched a user’s query. Now, the mobile-first version of your website will be considered the primary version on Google. You should know that there is not a separate index for mobile-first scans; if the content on an old site is relevant, it will continue to be returned on the SERP.
It is time to let go of the past. Now it is necessary that your online footprint is equal across both the mobile and desktop versions of your website. You should already be writing and designing content (including text, images, videos, and links), structuring your data and meta-data (titles, descriptions, meta tags) and experiencing your website so that it is mobile-friendly.  

What Does This Mean for your Site?

As of July 1st, mobile-first indexing is enabled by default for all new (or previously unknown to Google Search) websites ready for the Googlebot indexing scan. For older or existing websites, Google will continue to monitor and evaluate websites based on its best practices
If you are an older website, once Google sees a site is ready, it will designate the site as ready for mobile-first indexing and it will notify them of their readiness through its Search Console
If you’re a new website, you don’t have to do anything. New sites are already showing users and search engines the same content on both their desktop and mobile devices.

Evaluate Your Users Experience 

Just because your old site or your new site is ready for mobile-first indexing, it doesn’t mean you don’t have to evaluate your user’s experience. 
First, Google has provided an easy tool to test and see if your site is Mobile-Friendly. You just have to insert your site and Google will give you the information you need to fix it. If you need more guidance, Web Grader has a great tool that evaluates your site and gives you detailed information on how you can make your site user-friendly.
Second, pick up a mobile device and check out your site from a user’s point of view. Write down ways you think will enhance the user’s experience based on the information that you are trying to relay. 
Here are four steps to help you enhance the user’s experience:

  • Keep it simple

Mobile sites don’t need as many bells and whistles as they did in the past. Keep only the website elements you truly need. Ask yourself if each element is really necessary. If not, get rid of it.

  • Conveying your message

Make sure your message and Call to Action (CTA) are easily understood. Check text links and forms to make sure they work. Create easy-to-use buttons for connecting to other pages. Check that your forms are easy to fill out on a mobile device. Consider using mobile-friendly CTAs such as SMS text messaging and live chat.

  • What about SEO?

Instead of solely looking at keyword synonyms you have to start thinking about the whole mobile experience. Look at the problem a specific search query is trying to solve, and then craft a content-based response that is appropriate for that query.

  • Make the necessary changes 

Now you are ready to make the necessary changes to create a user-friendly site for mobile-first indexing. If all of this is overwhelming, and you’re feeling unprepared to tackle mobile-first indexing on your own, get help from a Professional SEO Team.
There’s no question that mobile devices have changed the way we deliver information. Now that Google has rolled out mobile-first indexing for all sites, it is time to make sure you have a website for the devices people are using most. So, evaluate your site and implement the necessary changes to make it user-friendly. Mobile-first indexing is just an additional way that Google is addressing the needs of its, and by extension, your audience. 

Not big on reading? That’s okay. Watch “What is Mobile-First Indexing?instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!


 
 
 
 
 
 
 
 

marketing_strategy

Kick That Conversion – Score Big With Your Website’s Visitor-To-Lead Conversion Rate Using SEO and Other Essential Strategies

Website’s Visitor-To-Lead Conversion Rate Using SEO and Other Essential Strategies

Tips from Digital Marketing Experts

 
Focusing your attention on the type of visitors you want to attract to your website is a major part of increasing your visitor-to-lead conversion rate.  Making your site a haven for warm leads is essential to your success. Concerns regarding the quality of your leads should be just as high up your list of site goals as the focus on the foot traffic. Quality and quantity are a non-negotiable, interconnected, dynamic duo.

User Experience (UX)

Your site needs to be stylish, approachable and trustworthy–just like your favorite leading lady or leading man in that iconic role you love. A clear and uncluttered website, with a focused call-to-action, interactive content, aligned branding, and intuitive design principles, will make your site visitor more likely to achieve conversion. 
Removal of all friction between the customer and your goal action for them is equally important. While it is tempting to add in lots of additional products and ideas, as they cruise down the home straight to take your desired action, it can create unexpected hurdles and the last thing anyone wants is a disqualification as your ‘near conversion’ flounces off the pitch in disgust and frustration from what should have been a simple process. 

Value Proposition

Here we are, down to the nitty-gritty of the sales pitch. However, this isn’t any old school sales patter. Give them absolute clarity of vision. This is the real deal of why your customer should invest their financial and social resources on your product or service. You are sure to be the savvy and practical answer to their specific problem, because they found their way to you, and because you are investing the best of yourself in what you offer. So tell them that. Offer valid reasons, a solid value proposition, why they need you and your brand.

Improved SEO

Where is a discussion about web marketing without a reference SEO? It is truly the roadmap for all serious entrepreneurs and businesses. Without it, you have little-to-no direction, and no-one can find you. Yet with it in hand, the landscape opens up and opportunities abound. Make sure all of your SEO keyword opportunities are maximized and updated regularly. Without this essential box ticked, all those lovely organic searches with strong purchase intent will breeze past you from the half-way line.

Multiple Personas 

Facebook has the data, you have the creativity and vision, and so, with a decent dollop of analytics, you have a pretty solid team. Focus on the capacity to visualize the personas of the people you want to turn from cold visitors to warm leads and conversions. These personas will be able to show you how best to interact with your real-life site visitors. They will also show you who the real visitors are. Not the expected, not the projected, but the real. You might find that a different, broader version of a non-traditional demographic than expected, is engaging with your brand. Rather than trying to corral the people you think ‘should’ be there, you are then in the enviable position of being able to tailor your style to suit them, encouraging an ever-rising conversion rate.

Website Experiments

As the saying goes, there are so many different ways to skin the proverbial cat that you won’t be able to please all of the people, all of the time. But with a keen eye on your analytics and a bit of experimentation, you will be able to find out what the majority want and tailor your sales plan and web site to fit those expectations. You are also best placed to utilize chatbots when you have deduced your best visitor personas and are in experimentation mode, ready to gain and utilise even more analytics. Try different marketing channels, and audit different aspects of your sales conversion funnel, especially if your analytics look rough in one area. Test what works in reality, not just in theory. And keep testing!

Climbing Conversion Rates 

It’s what we all strive for, and with a few adjustments to your processes, you will see that your time poring over statistics and analyzing data has been well spent. This is something that will need to be done regularly to keep the flow of savvy, focused-on-the-next-big -thing customers engaging with your site. After all, this is a process, a journey. It is never static, and it is never done! Keep kicking those conversions!

Not big on reading? That’s okay. Watch “Score Big With Your Website’s Visitor-To-Lead Conversion Rate Using SEO and Other Essential Strategiesinstead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!


 

facebook_marketing

Firm Foundations For Your Facebook Ads Strategy: How To Build A Solid Base, One Brick At A Time

How To Build A Solid Base, One Brick At A Time

Tips from Digital Marketing Experts

Just when you think that Facebook has been toppled from its social media top spot, a review of the actual reach and capacity of this mammoth of the social media world has everyone sitting up and considering how to maximize their ad strategies. 
Facebook has one of the world’s largest user base with 1.62 billion subscribers and 2.41 Billion Active Users in the second quarter of 2019. It is one of the most engaged, so why take a page from its playbook? After all with numbers this big, it is all about making the best use of them.
Statistic: Number of monthly active Facebook users worldwide as of 2nd quarter 2019 (in millions) | Statista
So take notes, get your ducks in a row, and your game plan sorted, because this juggernaut is here to stay, and you need to be on board. But don’t worry, we have all the tips to help get you sorted out with a solid Facebook Ads Strategy, so you can sit back, and watch your conversions soar.

Duo, Trio, Quad

The first consideration, and it’s a major one, is to keep Facebook and Instagram working in tandem because they are one-and-the-same behind-the-scenes–a fact is often forgotten–so keep this pair collaborating to your benefit.
Think, ‘integrated ads strategy’ with Instagram, Facebook, and all the other platforms out there. An omnichannel experience is what both you and your customer need. This is a bottom line, non-negotiable. Your marketing plan must be seamless and holistic.

Experiment with ‘Bots’

With Ad Bots becoming more sophisticated and normalized, now is the perfect time to experiment with computer-generated marketing. The tech itself is nothing to be afraid of, how it’s employed and with what tone, is the issue. ‘Engagement Baiting’ by fishing for swipes, taps, and reposts is right out in 2019. Instead, you want to develop long-term engagement–life-long customers who are much more likely to convert.
While you are in experimental mode, get creative, and then test everything. Send out an engaging, and meaningful post or blog to assess the interest. It’s much more cost-effective than a full-blown analytics campaign.

Video is King

Long Live Video. Businesses love Facebook Video Ads. Use it to drive conversions but ensure the focus is to empower your customer with a side order of Brand Integrity, and the development of trust. People are likely to buy from companies they have positively encountered on social media, so consider creating or developing your brand identity from an anchor or hero Video for maximum impact. 
Retargeting from long-form ad engagement video followed up with a ‘call-to-action’ via short video ad, post, email, tweet, etc, is much more likely to get a new convert. It is also easier to then expand the information to ‘lookalike’ audiences, speeding up the turnaround process and reducing costs.

Nano, Niche, and Micro

We are in the time of the nano- or micro-influencer. There has been a shift from celebrities delivering information to niche experts whom we can trust, people with whom we can identify. They are less distant, more relevant, and certainly more approachable. Align with one of them, and it is a short skip, and a jump, to getting the conversions.

Are You Responsive?

To say that you have a ‘Responsive Website’ which is not enough. You have to prove it. Multiple devices are here to stay, and your site must show all the fancy whistles and bells on each and every one. Ensure that every type of media will run efficiently on desktop, tablet, mobile, Android, and IOS. The last thing you want is a block to your customers’ conversion where they throw their hands up in disgust, and leave the site, never to return. 

Multiple Persona

Facebook can link you up with any demographic or niche you can imagine because it has so much info on all its users and the algorithms to sift it. Forget about an ‘app for that’, Facebook can help you find your niche group and target them through its persona-driven data. Think about maintaining diversified and comprehensive ads which target different personas, but don’t just make assumptions on who they are, get the stats and work from that.

Contextual Content (and lots of it)

Get creative with ‘life events targeting’. Facebook knows when the wedding is, or was. So consider how the market can drive itself by targeting upcoming anniversaries and events. Being narrow in focus can mean increased costs (CPMs) but being specific, relevant, and targeted means being able to tailor the marketing, increasing the chances of conversion. Staying broad offers a lower cost, a more ‘vanilla’ approach, and a reduced, individual appeal.

Looking For Love

Consider yourself to be looking for the customer that represents the real deal, full-blown, lifetime love–not some fly-by-night fling or disposable fad. Developing this relationship will increase their Lifetime Customer Value (LCV), and you’ll likely to get repeat conversions. You will also get the power of ‘word-of mouth’–if one friend has a good experience, then all the friends know about it–hey presto, warm leads.
Remember, 55 percent of people bought something Online After seeing it on social media, with Facebook and Instagram taking up the top spots for driving product discovery. You just cannot afford to ignore this duo. 
If you need help navigating the FB-IG building blocks to build, a solid, long-lasting plan for your business, contact us at Agency Partner Interactive and talk with a Professional Digital Marketing Strategist to get your ad empire growing so you too can tower over the marketplace!

Not big on reading? That’s okay. Watch “How To Build A Solid Base, One Brick At A Timeinstead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!