Tag: sem

mobile_first_Indexing

What is Mobile-First Indexing?

Posted on | by devops
Tips from Digital Marketing Experts

How many times do you pick up your phone to search the web for information? In fact, you are probably reading this article on a mobile device right now. Using your mobile device to access information has become the norm. In order for your company to be competitive, you must be found on Google’s search results. 

Mobile-First Indexing and Google Results

Mobile-First Indexing is Google’s process of using the smartphone agent in their Googlebot web crawler to scan your site and index it’s content for the search engine. It uses this as the starting point to help mobile users find what they’re looking for in a format that provides the best mobile-friendly experience for the user, and–if it is a great site and experience–increases your ranking on Google.

Historically, Google used the desktop version of a site’s content when evaluating if it matched a user’s query. Now, the mobile-first version of your website will be considered the primary version on Google. You should know that there is not a separate index for mobile-first scans; if the content on an old site is relevant, it will continue to be returned on the SERP.

It is time to let go of the past. Now it is necessary that your online footprint is equal across both the mobile and desktop versions of your website. You should already be writing and designing content (including text, images, videos, and links), structuring your data and meta-data (titles, descriptions, meta tags) and experiencing your website so that it is mobile-friendly.  

What Does This Mean for your Site?

As of July 1st, mobile-first indexing is enabled by default for all new (or previously unknown to Google Search) websites ready for the Googlebot indexing scan. For older or existing websites, Google will continue to monitor and evaluate websites based on its best practices. 

If you are an older website, once Google sees a site is ready, it will designate the site as ready for mobile-first indexing and it will notify them of their readiness through its Search Console. 

If you’re a new website, you don’t have to do anything. New sites are already showing users and search engines the same content on both their desktop and mobile devices.

Evaluate Your Users Experience 

Just because your old site or your new site is ready for mobile-first indexing, it doesn’t mean you don’t have to evaluate your user’s experience. 

First, Google has provided an easy tool to test and see if your site is Mobile-Friendly. You just have to insert your site and Google will give you the information you need to fix it. If you need more guidance, Web Grader has a great tool that evaluates your site and gives you detailed information on how you can make your site user-friendly.

Second, pick up a mobile device and check out your site from a user’s point of view. Write down ways you think will enhance the user’s experience based on the information that you are trying to relay. 

Here are four steps to help you enhance the user’s experience:

  • Keep it simple

Mobile sites don’t need as many bells and whistles as they did in the past. Keep only the website elements you truly need. Ask yourself if each element is really necessary. If not, get rid of it.

  • Conveying your message

Make sure your message and Call to Action (CTA) are easily understood. Check text links and forms to make sure they work. Create easy-to-use buttons for connecting to other pages. Check that your forms are easy to fill out on a mobile device. Consider using mobile-friendly CTAs such as SMS text messaging and live chat.

  • What about SEO?

Instead of solely looking at keyword synonyms you have to start thinking about the whole mobile experience. Look at the problem a specific search query is trying to solve, and then craft a content-based response that is appropriate for that query.

  • Make the necessary changes 

Now you are ready to make the necessary changes to create a user-friendly site for mobile-first indexing. If all of this is overwhelming, and you’re feeling unprepared to tackle mobile-first indexing on your own, get help from a Professional SEO Team.

There’s no question that mobile devices have changed the way we deliver information. Now that Google has rolled out mobile-first indexing for all sites, it is time to make sure you have a website for the devices people are using most. So, evaluate your site and implement the necessary changes to make it user-friendly. Mobile-first indexing is just an additional way that Google is addressing the needs of its, and by extension, your audience. 

Not big on reading? That’s okay. Watch “What is Mobile-First Indexing?” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

marketing_strategy

Kick That Conversion – Score Big With Your Website’s Visitor-To-Lead Conversion Rate Using SEO and Other Essential Strategies

Posted on | by devops
Website’s Visitor-To-Lead Conversion Rate Using SEO and Other Essential Strategies
Tips from Digital Marketing Experts

Focusing your attention on the type of visitors you want to attract to your website is a major part of increasing your visitor-to-lead conversion rate.  Making your site a haven for warm leads is essential to your success. Concerns regarding the quality of your leads should be just as high up your list of site goals as the focus on the foot traffic. Quality and quantity are a non-negotiable, interconnected, dynamic duo.

User Experience (UX)

Your site needs to be stylish, approachable and trustworthy–just like your favorite leading lady or leading man in that iconic role you love. A clear and uncluttered website, with a focused call-to-action, interactive content, aligned branding, and intuitive design principles, will make your site visitor more likely to achieve conversion. 

Removal of all friction between the customer and your goal action for them is equally important. While it is tempting to add in lots of additional products and ideas, as they cruise down the home straight to take your desired action, it can create unexpected hurdles and the last thing anyone wants is a disqualification as your ‘near conversion’ flounces off the pitch in disgust and frustration from what should have been a simple process. 

Value Proposition

Here we are, down to the nitty-gritty of the sales pitch. However, this isn’t any old school sales patter. Give them absolute clarity of vision. This is the real deal of why your customer should invest their financial and social resources on your product or service. You are sure to be the savvy and practical answer to their specific problem, because they found their way to you, and because you are investing the best of yourself in what you offer. So tell them that. Offer valid reasons, a solid value proposition, why they need you and your brand.

Improved SEO

Where is a discussion about web marketing without a reference SEO? It is truly the roadmap for all serious entrepreneurs and businesses. Without it, you have little-to-no direction, and no-one can find you. Yet with it in hand, the landscape opens up and opportunities abound. Make sure all of your SEO keyword opportunities are maximized and updated regularly. Without this essential box ticked, all those lovely organic searches with strong purchase intent will breeze past you from the half-way line.

Multiple Personas 

Facebook has the data, you have the creativity and vision, and so, with a decent dollop of analytics, you have a pretty solid team. Focus on the capacity to visualize the personas of the people you want to turn from cold visitors to warm leads and conversions. These personas will be able to show you how best to interact with your real-life site visitors.

They will also show you who the real visitors are. Not the expected, not the projected, but the real. You might find that a different, broader version of a non-traditional demographic than expected, is engaging with your brand. Rather than trying to corral the people you think ‘should’ be there, you are then in the enviable position of being able to tailor your style to suit them, encouraging an ever-rising conversion rate.

Website Experiments

As the saying goes, there are so many different ways to skin the proverbial cat that you won’t be able to please all of the people, all of the time. But with a keen eye on your analytics and a bit of experimentation, you will be able to find out what the majority want and tailor your sales plan and web site to fit those expectations. You are also best placed to utilize chatbots when you have deduced your best visitor personas and are in experimentation mode, ready to gain and utilise even more analytics. Try different marketing channels, and audit different aspects of your sales conversion funnel, especially if your analytics look rough in one area. Test what works in reality, not just in theory.

And keep testing!

Climbing Conversion Rates 

It’s what we all strive for, and with a few adjustments to your processes, you will see that your time poring over statistics and analyzing data has been well spent. This is something that will need to be done regularly to keep the flow of savvy, focused-on-the-next-big -thing customers engaging with your site. After all, this is a process, a journey.

It is never static, and it is never done! Keep kicking those conversions!

Not big on reading? That’s okay. Watch “Score Big With Your Website’s Visitor-To-Lead Conversion Rate Using SEO and Other Essential Strategies” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

facebook_marketing

Firm Foundations For Your Facebook Ads Strategy: How To Build A Solid Base, One Brick At A Time

Posted on | by devops
Tips from Digital Marketing Experts

Just when you think that Facebook has been toppled from its social media top spot, a review of the actual reach and capacity of this mammoth of the social media world has everyone sitting up and considering how to maximize their ad strategies. 

Facebook has one of the world’s largest user base with 1.62 billion subscribers and 2.41 Billion Active Users in the second quarter of 2019. It is one of the most engaged, so why take a page from its playbook? After all with numbers this big, it is all about making the best use of them.

Statistic: Number of monthly active Facebook users worldwide as of 2nd quarter 2019 (in millions) | Statista

So take notes, get your ducks in a row, and your game plan sorted, because this juggernaut is here to stay, and you need to be on board. But don’t worry, we have all the tips to help get you sorted out with a solid Facebook Ads Strategy, so you can sit back, and watch your conversions soar.

Duo, Trio, Quad

The first consideration, and it’s a major one, is to keep Facebook and Instagram working in tandem because they are one-and-the-same behind-the-scenes–a fact is often forgotten–so keep this pair collaborating to your benefit.

Think, ‘integrated ads strategy’ with Instagram, Facebook, and all the other platforms out there. An omnichannel experience is what both you and your customer need. This is a bottom line, non-negotiable. Your marketing plan must be seamless and holistic.

Experiment with ‘Bots’

With Ad Bots becoming more sophisticated and normalized, now is the perfect time to experiment with computer-generated marketing. The tech itself is nothing to be afraid of, how it’s employed and with what tone, is the issue. ‘Engagement Baiting’ by fishing for swipes, taps, and reposts is right out in 2019. Instead, you want to develop long-term engagement–life-long customers who are much more likely to convert.

While you are in experimental mode, get creative, and then test everything. Send out an engaging, and meaningful post or blog to assess the interest. It’s much more cost-effective than a full-blown analytics campaign.

Video is King

Long Live Video. Businesses love Facebook Video Ads. Use it to drive conversions but ensure the focus is to empower your customer with a side order of Brand Integrity, and the development of trust. People are likely to buy from companies they have positively encountered on social media, so consider creating or developing your brand identity from an anchor or hero Video for maximum impact. 

Retargeting from long-form ad engagement video followed up with a ‘call-to-action’ via short video ad, post, email, tweet, etc, is much more likely to get a new convert. It is also easier to then expand the information to ‘lookalike’ audiences, speeding up the turnaround process and reducing costs.

Nano, Niche, and Micro

We are in the time of the nano- or micro-influencer. There has been a shift from celebrities delivering information to niche experts whom we can trust, people with whom we can identify. They are less distant, more relevant, and certainly more approachable. Align with one of them, and it is a short skip, and a jump, to getting the conversions.

Are You Responsive?

To say that you have a ‘Responsive Website’ which is not enough. You have to prove it. Multiple devices are here to stay, and your site must show all the fancy whistles and bells on each and every one. Ensure that every type of media will run efficiently on desktop, tablet, mobile, Android, and IOS. The last thing you want is a block to your customers’ conversion where they throw their hands up in disgust, and leave the site, never to return. 

Multiple Persona

Facebook can link you up with any demographic or niche you can imagine because it has so much info on all its users and the algorithms to sift it. Forget about an ‘app for that’, Facebook can help you find your niche group and target them through its persona-driven data. Think about maintaining diversified and comprehensive ads which target different personas, but don’t just make assumptions on who they are, get the stats and work from that.

Contextual Content (and lots of it)

Get creative with ‘life events targeting’. Facebook knows when the wedding is, or was. So consider how the market can drive itself by targeting upcoming anniversaries and events. Being narrow in focus can mean increased costs (CPMs) but being specific, relevant, and targeted means being able to tailor the marketing, increasing the chances of conversion. Staying broad offers a lower cost, a more ‘vanilla’ approach, and a reduced, individual appeal.

Looking For Love

Consider yourself to be looking for the customer that represents the real deal, full-blown, lifetime love–not some fly-by-night fling or disposable fad. Developing this relationship will increase their Lifetime Customer Value (LCV), and you’ll likely to get repeat conversions. You will also get the power of ‘word-of mouth’–if one friend has a good experience, then all the friends know about it–hey presto, warm leads.

Remember, 55 percent of people bought something Online After seeing it on social media, with Facebook and Instagram taking up the top spots for driving product discovery. You just cannot afford to ignore this duo. 

If you need help navigating the FB-IG building blocks to build, a solid, long-lasting plan for your business, contact us at Agency Partner Interactive and talk with a Professional Digital Marketing Strategist to get your ad empire growing so you too can tower over the marketplace!

Not big on reading? That’s okay. Watch “How To Build A Solid Base, One Brick At A Time” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

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Building SEO Pillar Content

Posted on | by devops
Tips from SEO Experts

When creating a business website, your pillar content is going to be the main, broad topic of your website. The topic can be anything: real estate, shoes, perhaps software. The pillar is the businesses underlying sales objective. 

Creating a successful website requires a strategy. At the foundation, your pillar is your SEO keyword or keywords. It is the topic your customers will use when performing a search–a search that should lead directly to you.

Pick a Content Topic

Pick a topic which is relevant to the consumer. Try not to be too specific or too broad at this stage. You should consider how much your audience cares about the topic, if it ties to your services, and if it has a good search volume.

Your main topic can have with sub- or “specific” topics branching off from this central theme and are relevant to your pillar content. 

Create a Pillar Strategy

Once you’ve identified your topic and subtopics, you need to create a table of contents – a list of all relevant information regarding your SEO content. This is the place to identify your overall objectives and goals.

Consider who the audience is, why are they looking for this, and what they need to know. How is your information going to serve them better than what they can find elsewhere? 

Content Outline

You need to create website building steps so that you have a process. Your outline is effectively going to be your to-do list. Your outline should, roughly, include landing page, menu with subtopics, subtopics pages, payment platform, contact page, and customer service pages. Next, add to that list your editing process steps.

Edit your Content

It’s important to build this time into your to-do-list, as this is the refinement that elevates your content from decent to great. Editing steps should include narrative flow, format, editorial style, and grammar and spelling. That means you should edit your entire web content four separate times, focusing on each editing method separately, to ensure your content is perfect.

Content Deadlines and Communication

Set deadlines for each step of your outline. This will give you a structure and a timeline to follow. It’s important to keep in mind that during the content creation stage that the content does not have to be perfect. It just needs to be created. You’ll refine that content during the editing stage. Where that may seem like doing double the work, the truth is that focusing on one thing at a time will keep your mind clear and your deadlines approachable and attainable. 

You’ll likely be communicating with a team of designers and content writers at this point and it’s important to remember that communication is key. Whether it’s questions or obstacles, you should establish a respectful and approachable rapport with your teams. They need to feel that you are available and willing to talk about the process. 

Content Design

Lastly, you’ll want your team to implement the design, such as images, video, color, and font – all the additions that make a website engaging and friendly. This will improve your dwell time with customers and help improve engagement and conversions. Agency Partner has 10 years experience creating and implementing pillar strategy and will provide you with the expertise to get your website launched successfully.

Not big on reading? That’s okay. Watch “Building SEO Pillar Content” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!