seo-trends-2021

Top 10 SEO trends you need to know in 2021

Expert Tips For Top 10 SEO trends you need to know in 2021

It’s time to empower your website & brand with proper SEO-Optimization. For starters, search engine optimization is the most critical aspect of digital marketing for any online business in these times. Every web designer or digital marketer should understand SEO, how it works, and how the traffic potential it can generate for a brand’s website.

SEO has two main goals. The first is to help you understand what users are searching for online so that you can create high-quality content to satisfy their intent. The second is to help you create a website that search engines can find, index, and understand its content.

The most important SEO tasks have to do with identifying what users are searching for related to your products and services, creating content that will make users happy, providing the right signals to search engine crawlers, and algorithms through various SEO techniques.

In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or solutions to their problems. 

Search engine optimization (SEO) is one of the most effective ways to attract potential customers to your website. But here’s the thing: you need to use it in the right way. According to stats, there are an estimated 3.5B searches on Google each day. But while only 0.78% of Google searchers click on results from the second page, the #1 result in Google’s organic search result gets an average CTR of 31.7%.

The important part.

Many brands and businesses know — or maybe think they know — that they need SEO for their digital brands and websites and the benefits they will receive from that SEO expedition being implemented on their behalf. But in reality, things are way more complex than people think.

SEO in these modern times requires clarity and proper strategic implementation to help your brand leap. With Agency Partner Interactive, you can get the key insights about the best SEO trends and SEO Tips 2021 and use certified SEO experts to curate your SEO digital strategy that performs off the charts. 

Focus on the user & the search intent.

In 2021, it’s time to focus on the user and the search intent. While this is barely a new trend or concept, it’s important to refocus every year because searcher intent and behavior change, especially after the year 2020, when so much rapidly changed due to the ongoing pandemic

Hiring an expert.

Search Engine Optimization requires a lot of time. Apart from this, you must be aware of the current trends, algorithm changes, and strategies. Today, many marketers are aware of the fundamentals of Search Engine Optimization.

Therefore, they can perform the optimization of their website themselves. However, most of them go on this adventure without being aware of the basics. This is where they end up making grave mistakes. If you don’t have the right skills and tools, we suggest that you hire the services of a professional instead.

Believing in unrealistic promises.

If you are going to hire a professional, make sure you go with one that uses safe methods. There are no shortcuts when it comes to getting your website ranked. Remember that you cannot trick major search engines, such as Google, to gain better rankings for your desired keywords. Today, search engines are brilliant.

In other words, you should never try to cheat the system, or you may get penalized. So, you may want to hire a provider that makes realistic promises.

Check methods.

Before you go with a service provider, make sure you know the method they will use. What you need to do is follow only white hat practices. On the other hand, illegal SEO involves tips and tricks that violate search engine guidelines, such as keyword stuffing, buying backlinks, exchanging links, and hidden text.

Although you can get quick gains through illegal SEO, you will be taking a lot of risks. So we suggest that you follow only white hat methods to improve your search engine rankings. This includes updating your website with quality content and optimizing the content for search engines. 

Don’t ignore the google algorithm changes.

Today, search engines are changing their algorithms to improve the way websites are ranked. The idea is to identify cheaters that manipulate the system. Over the past five years, Google algorithms have gone through many major changes, so Google follows a different method of ranking websites these days. With that in mind, you may want to follow the recent updates if you want to achieve great results. If you don’t have the time to read about this change, we suggest that you hire the services of an SEO expert.

Opt only for the precise keywords.

Lastly, one of the most common mistakes is to follow non-strategic keywords when it comes to SEO. You may not want to waste time optimizing your content for the wrong keywords. For example, you may not want to use overly competitive keywords. Instead, it would help if you used low competition keywords to get a lot of traffic.

Consider personalization.

According to statistics, at least 70% of customers that buy online are drawn to personalization on blogs and sites. For instance, when someone buys something from you, you may send them an email with their name in the email. The good thing is that personalization is not a costly or complicated process. The whole purpose of personalization is to make the buyers realize that you value them.

Visual search features & YouTube SEO.

According to statistics, visual search is quite effective these days. What do we mean by “visual search”? Let us explain: If a user clicks a product photo of their choice, websites such as Pinterest and Google show the buying options right under the picture of that product. That way, the buyers have the ability to buy the product by simply clicking the photo. Through this method, YouTube videos provide one of the most engaging platforms available for consumers. 

Post video content.

Video content is quite popular on social media platforms, such as Facebook. If you look at consumer statistics, you will know that 52% of buyers feel more confident when buying products after watching a video. At least 68% of buyers like to watch short videos to find out more about products instead of reading long articles, manuals, or infographics. 

Utilize Google My Business.

Google My Business helps small business owners stand out in search engines. Whether through a search result or a maps query, over five billion searches are made each day globally through Google. That means that a large audience can find your product or service quickly and easily. Not only does it increase your visibility, but it’s also a free way to optimize your website for local search.

Your SEO experts in Dallas.

Agency Partner Interactive (API) is the best custom web development and design agency in Dallas, TX, providing the best YouTube SEO, off-page SEO, on-page SEO, and SEO strategy solutions — all geared to perfection.

Let us show you how to convert your visitors into lifelong customers with custom, perfectly suited web features. We can help your website be a true source of business intelligence, your sales machine that never sleeps. What are you waiting for?

Let’s go the distance through precision SEO solutions with Agency Partner

Not big on reading? That’s okay. Watch “Top 10 SEO trends you need to know in 2021instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

youtube

The Complete Guide to YouTube SEO

Expert Tips on Youtube SEO

YouTube is the second-largest search engine in the world just after its parent company, Google. For more than a decade, YouTube has held a monopoly over global video platforms. 

In fact, billions of people use YouTube every day to browse content, ranging from educational videos to entertainment. This makes YouTube an invaluable tool for businesses to promote their products and services.

78.8% of marketers say that YouTube is the most effective video marketing platform. However, if you want to get started with creating stellar videos for your business, you’ll need to develop a sound SEO strategy.

Here’s how you can practice effective YouTube SEO tactics to boost the exposure of your video content.

Name Your Video File Using a Target Keyword

Again, YouTube is a search engine just like Google. This means you will have to conduct keyword research to see the keywords your target audience is using to find videos similar to the ones you are creating.

With that being said, there are a variety of YouTube SEO tools you can use to get the job done. Once you have identified a prominent keyword you want to target, you should place it in the title of your video file first.

Doing this is important because YouTube has to process the file information of your video to see what it’s about. Since YouTube doesn’t have eyes to watch your video, adding a target keyword in the file name can help its index bots determine the value of your content.

Hence, avoid standard file names that include underscores and unspecified information. Ideally, a person should be able to see the file name of your video and understand what it’s about.

Place the Target Keyword Naturally in the Video Title

When you conduct a search, the first thing you typically look at is the video title. This is often what determines if a person will click on a video. Therefore, the video title should be captivating, clear, and concise.

Adding your target keyword in the video title is essential to ensure that your video shows up for corresponding searches. However, you shouldn’t put all of your hopes in this greatly affecting the visibility of your video content.

According to Brian Dean, video titles that include a verbatim keyword-only have a slight ranking advantage over those that don’t. 

exact_matchtype

As you can see, including a keyword in your video title won’t give you a significant advantage, but it provides one nonetheless. For this reason, make sure that you insert a keyword naturally in the video title.

While including a target keyword in your video title isn’t the end-all-be-all, it can certainly work effectively if you also write a compelling video title.

Optimize Your Video Description

YouTube utilizes descriptions that inform viewers about what videos are about. These descriptions have a character limit of 1,000. While it’s acceptable to use all of these characters to describe your video, it’s important to realize that your viewers want to see a video and not read an essay.

If you want to compose a long video description, keep in mind that YouTube only shows a snippet of the first two or three lines of content, which is approximately 100 characters. If you write more, viewers will have to click the video to see the full description. 

To get the most out of this space, post all of the important information like CTAs in the first lines of your video description. As for whether adding keywords to a description matters for ranking purposes, Brian Dean maintains that there isn’t a definite answer.

Take a look at this chart to learn more.

keyword_description
While Dean’s study didn’t find any link between keyword-optimized video descriptions and increased search rankings, he stated that following this practice helps videos show up in the “suggested videos” feed, which can generate a significant source of views.

Use Popular Tags for Your Videos

According to YouTube’s Creator Academy, adding popular tags to videos not only help viewers find quality content, but it also informs YouTube what your videos are about. Tags provide context on how your videos should be categorized.

This way, YouTube can associate your videos with similar ones your target audience may also be viewing. However, make sure you aren’t just adding irrelevant tags to get more views for your videos.

Google can penalize you for this practice, and it’s simply not necessary. Just like in your description, use the most important keywords first. To show up for more searches, you can try using long-tail keywords. 

Choose the Best Category for Your Video

Like tags, categories group your video content with other similar content. Once you upload your video, you can click the “Advanced settings” section to choose a category for your video.

Be mindful to choose the category that fits the topic of your video. This will make sure that your video shows up in various playlists and gains more exposure. Selecting the right category isn’t as simple as it looks.

The best way to identify the category for your video is by finding similar creators that upload the same videos as you.

For example, if you’re running a marketing company, you can try to find other marketing companies that upload similar videos and use the same category.

This is a much better tactic than simply guessing which category your videos belong to. 

Upload a Custom Thumbnail

On YouTube, thumbnails are extremely important. According to YouTube’s Creator Academy, 90% of the highest-performing videos have a custom thumbnail. Hence, if you want to replicate the same success, you should create an enticing thumbnail that convinces viewers to click on your videos.

There are plenty of online tools that help creators develop custom thumbnails. In fact, it’s easier than ever to create one within a few minutes.

Revamp Your YouTube Marketing Strategy!

Do you need help in directing more exposure to your YouTube videos? If so, give us a call at (214) 295-5845 to speak to a member of our team and learn more about how we can help you today!

Not big on reading? That’s okay. Watch “The Complete Guide to YouTube SEOinstead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

seo_expert_dallas

How Much Does Good SEO Cost in 2020

Tips from SEO Experts

Search engine optimization (SEO) is the process of achieving increased visibility online. In 2020, many businesses invest thousands of dollars into developing a sound SEO strategy.

If you’ve just started a new business or want to reconsider your current marketing strategy, you may be asking the important question, “how much does good SEO cost in 2020?”

The answer varies based on your specific needs and the scope of your strategy. However, knowing what quality SEO services cost can help you navigate the murky waters of choosing the right SEO agency.

Why is SEO Important?

According to Statista, 1.8 billion people across the world shopped online. In fact, 63% of all shopping occasions begin online. It’s no secret that consumers believe the internet to be a valuable tool.

With that said, will your website be one of the first they’ll see when they want to search for a product or service? By hiring an SEO agency, you can position your business to rank well online, even over your competitors.

With SEO being a commodity and essential marketing process, it understandably will require you to invest significant capital in quality services. This doesn’t, however, mean that you should spend an arm and a leg on a prospective agency.

How Much Does Quality SEO Services Cost?

Upfront, you can expect to spend anywhere from $650 to $1,500 a month for quality SEO services. Depending on the agency you work with, these prices can vary tremendously. This is why you should do your due diligence in requesting a quote or researching the pricing plans of a prospective agency.

Fortunately, many agencies are very transparent about their pricing. Therefore, this eliminates any possible hidden fees or tricks. Ultimately, it’s your call on how much you want to spend.

Outside of quality SEO agencies, you have a wide variety of options to choose from. In the following section, we’ll go over those options.

Is There a Such Thing as “Cheap” SEO Services?

The short answer to this question is yes. Generally speaking, you get what you pay for. There are many SEO agencies that will charge you as little as $300 per month. Does that mean that you will be given quality services?

There’s a high chance that you won’t. Agencies that charge “cheap” rates have to work quickly to turn a decent profit.

These companies are more likely to rush your services and deny you a positive SEO experience.

Hence, there is a such thing as “cheap” SEO services. However, this is much different than affordable SEO services.

Agencies that provide quality SEO services will charge you accordingly, but this means that they’ll be more likely to go the extra distance for you.

It may cost you more, but hiring an experienced SEO agency is vital to securing qualified leads for your business, since SEO is one of the most proven ways of gaining online real estate.

What Do SEO Services Include?

Common SEO services include keyword research, website audits, on-page SEO, off-page SEO, link-building campaigns, and blogging services. Together, all of these initiatives can impact your SEO.

However, SEO isn’t the only marketing process that contributes to an increased online ranking. There are other marketing strategies that are integral to improving online visibility. Content marketing, pay-per-click (PPC), and link-building are also important factors that influence SEO.

Therefore, when choosing an SEO agency, make sure you inquire about the type of services you’ll be receiving in return. Avoid SEO companies that offer one-size-fits-all packages.

How Much Should You Pay for SEO in 2020

If you’re running a small business, it may be difficult to allocate most of your marketing budget to the purposes of securing quality SEO services. It’s important to treat SEO like an investment.

It takes several months to see tangible growth in your online presence, but if a top SEO agency is working for you, you’ll receive a more than sufficient return in your investment over time.

Overall, only pay what you can for an SEO agency in your area. After all, you can only pay what you have. There are many agencies out there that will work with you to develop a custom package that will benefit your business.

Build Your Online Presence Today!

Finding the right SEO can be challenging, especially if you have a set budget. At the end of the day, you’ll need to hire an affordable company you can trust. Give us a call today at (214) 295-5845 to learn more.

Not big on reading? That’s okay. Watch “How Much Does Good SEO Cost in 2020instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!