seo-trends-2021

Top 10 SEO trends you need to know in 2021

Expert Tips For Top 10 SEO trends you need to know in 2021

It’s time to empower your website & brand with proper SEO-Optimization. For starters, search engine optimization is the most critical aspect of digital marketing for any online business in these times. Every web designer or digital marketer should understand SEO, how it works, and how the traffic potential it can generate for a brand’s website.

SEO has two main goals. The first is to help you understand what users are searching for online so that you can create high-quality content to satisfy their intent. The second is to help you create a website that search engines can find, index, and understand its content.

The most important SEO tasks have to do with identifying what users are searching for related to your products and services, creating content that will make users happy, providing the right signals to search engine crawlers, and algorithms through various SEO techniques.

In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or solutions to their problems. 

Search engine optimization (SEO) is one of the most effective ways to attract potential customers to your website. But here’s the thing: you need to use it in the right way. According to stats, there are an estimated 3.5B searches on Google each day. But while only 0.78% of Google searchers click on results from the second page, the #1 result in Google’s organic search result gets an average CTR of 31.7%.

The important part.

Many brands and businesses know — or maybe think they know — that they need SEO for their digital brands and websites and the benefits they will receive from that SEO expedition being implemented on their behalf. But in reality, things are way more complex than people think.

SEO in these modern times requires clarity and proper strategic implementation to help your brand leap. With Agency Partner Interactive, you can get the key insights about the best SEO trends and SEO Tips 2021 and use certified SEO experts to curate your SEO digital strategy that performs off the charts. 

Focus on the user & the search intent.

In 2021, it’s time to focus on the user and the search intent. While this is barely a new trend or concept, it’s important to refocus every year because searcher intent and behavior change, especially after the year 2020, when so much rapidly changed due to the ongoing pandemic

Hiring an expert.

Search Engine Optimization requires a lot of time. Apart from this, you must be aware of the current trends, algorithm changes, and strategies. Today, many marketers are aware of the fundamentals of Search Engine Optimization.

Therefore, they can perform the optimization of their website themselves. However, most of them go on this adventure without being aware of the basics. This is where they end up making grave mistakes. If you don’t have the right skills and tools, we suggest that you hire the services of a professional instead.

Believing in unrealistic promises.

If you are going to hire a professional, make sure you go with one that uses safe methods. There are no shortcuts when it comes to getting your website ranked. Remember that you cannot trick major search engines, such as Google, to gain better rankings for your desired keywords. Today, search engines are brilliant.

In other words, you should never try to cheat the system, or you may get penalized. So, you may want to hire a provider that makes realistic promises.

Check methods.

Before you go with a service provider, make sure you know the method they will use. What you need to do is follow only white hat practices. On the other hand, illegal SEO involves tips and tricks that violate search engine guidelines, such as keyword stuffing, buying backlinks, exchanging links, and hidden text.

Although you can get quick gains through illegal SEO, you will be taking a lot of risks. So we suggest that you follow only white hat methods to improve your search engine rankings. This includes updating your website with quality content and optimizing the content for search engines. 

Don’t ignore the google algorithm changes.

Today, search engines are changing their algorithms to improve the way websites are ranked. The idea is to identify cheaters that manipulate the system. Over the past five years, Google algorithms have gone through many major changes, so Google follows a different method of ranking websites these days. With that in mind, you may want to follow the recent updates if you want to achieve great results. If you don’t have the time to read about this change, we suggest that you hire the services of an SEO expert.

Opt only for the precise keywords.

Lastly, one of the most common mistakes is to follow non-strategic keywords when it comes to SEO. You may not want to waste time optimizing your content for the wrong keywords. For example, you may not want to use overly competitive keywords. Instead, it would help if you used low competition keywords to get a lot of traffic.

Consider personalization.

According to statistics, at least 70% of customers that buy online are drawn to personalization on blogs and sites. For instance, when someone buys something from you, you may send them an email with their name in the email. The good thing is that personalization is not a costly or complicated process. The whole purpose of personalization is to make the buyers realize that you value them.

Visual search features & YouTube SEO.

According to statistics, visual search is quite effective these days. What do we mean by “visual search”? Let us explain: If a user clicks a product photo of their choice, websites such as Pinterest and Google show the buying options right under the picture of that product. That way, the buyers have the ability to buy the product by simply clicking the photo. Through this method, YouTube videos provide one of the most engaging platforms available for consumers. 

Post video content.

Video content is quite popular on social media platforms, such as Facebook. If you look at consumer statistics, you will know that 52% of buyers feel more confident when buying products after watching a video. At least 68% of buyers like to watch short videos to find out more about products instead of reading long articles, manuals, or infographics. 

Utilize Google My Business.

Google My Business helps small business owners stand out in search engines. Whether through a search result or a maps query, over five billion searches are made each day globally through Google. That means that a large audience can find your product or service quickly and easily. Not only does it increase your visibility, but it’s also a free way to optimize your website for local search.

Your SEO experts in Dallas.

Agency Partner Interactive (API) is the best custom web development and design agency in Dallas, TX, providing the best YouTube SEO, off-page SEO, on-page SEO, and SEO strategy solutions — all geared to perfection.

Let us show you how to convert your visitors into lifelong customers with custom, perfectly suited web features. We can help your website be a true source of business intelligence, your sales machine that never sleeps. What are you waiting for?

Let’s go the distance through precision SEO solutions with Agency Partner

Not big on reading? That’s okay. Watch “Top 10 SEO trends you need to know in 2021instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

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12 Steps to Building a Successful eCommerce Site in 12 Months

Expert Tips For 12 Steps to Building a Successful eCommerce Site in 12 Months

If you have some entrepreneurial spirit in you, you might be thinking of launching an eCommerce website to launch your new idea.

Before we get to the steps of building a successful eCommerce site, there are some fundamental business issues you need to think through.

You are launching a business. And, the business of business is money. You have to have money for inventory, logo and design, legal advice, accounting and tax advice, business insurance, marketing, warehouse, and logistics. It isn’t free to start a new business. But, with expert eCommerce development processes, you can be efficient and spend your money wisely.

You are launching a brand of product or service. Who is the market for your brand? What is the competition for your brand? What is your brand positioning? Where geographically is the audience for your brand? What is your pricing strategy? How much sales volume do you need to generate to be profitable? What is your overhead cost going to be? What is your true gross profit?

About 90% of new eCommerce websites fail by the 10th year. 22% fail in the first year. 50% fail by the fifth year. So, why do online stores fail at such a high rate? The simple answer is the sheer amount of competition. There are over one billion live websites, but even narrowing it down to eCommerce sites, there are still between 12 and 24 million currently operating. Of those, only around 650,000 (or 2 to 5 percent) are selling at least $1,000 each year. What’s different about your idea?

At Agency Partner, we pride ourselves on honesty, practicality, and providing the best eCommerce services in Dallas. We will tell you what we think your costs will be and what your chance of success is.

So, if all of this preceding info isn’t daunting to you, here’s how to get started on creating your successful eCommerce website in 12 months.

1. SEO strategy:

SEO means search engine optimization. You want your website to be found when consumers are looking for your type of brand. Getting on the front page of Google is your goal. Google has a 92% share of the search engine market.

If Google can’t find you, doesn’t recognize you, or you don’t play by their rules, you are going to fail. If SEO is not something you are an expert in, find an expert. Agency Partner would love to help you with SEO strategy, especially if you start building your website. In that way, we can help you with a maximized eCommerce development process building the key strategies from your SEO strategy into your eCommerce website development.

2. Select a domain name for your eCommerce website:

This isn’t expensive. You can use a service like GoDaddy to pick a URL. Often it costs less than $10 to buy your domain name. Ideally, your domain name will be the same as your brand name. And the URL will be short. Five to seven letters or less is ideal. And something catchy and memorable. Google, Amazon, eBay, TikTok, Etsy, Apple are all great examples. Your domain name will be a key aspect of your SEO strategy.

3. Select your eCommerce website developer:

Is this going to be you? It may seem cheaper, and you might know a lot about the digital world. But, can you keep up with all of the constant changes? The new technologies? You need an expert web developer and an expert in an SEO strategy to increase your chances of success.

Agency Partner offers the best eCommerce development services in Dallas and beyond. We have completed over 1200 successful projects for clients in Texas, the US, and internationally.

4. Select your eCommerce and website hosting platform:

There are thousands of options. Shopify is extremely popular because it is quick to set up, offers the easy setup for taking credit card payments online, has a rich library of themes and plugins to add functionality, and is currently hosting over 1 million eCommerce websites. If you plan to get big in a hurry, BigCommerce might be for you. As the name suggests, it is a platform for a large volume of transactions and is very popular among large online retailers.

Their clients include Kohler, Hush Puppies, Ben & Jerry’s, and PayPal. WooCommerce is another widely popular platform because it works on WordPress. It also offers lots of customization, extensive themes and plugins, card processing, and clients such as Weber Grills, Fuji, Dr. Scholl’s, and Burning Man.

5. Select a theme and graphic design stylebook that matches your brand:

Your brand is unique and has its own story. Visually, you want your eCommerce website to match your brand’s look, tone, and feel. The type of photography, the type fonts, the colors you choose for your eCommerce website will reflect your brand and how your consumer feels about your site.

You might not only want an expert eCommerce website developer but a graphic design expert as well to guide you in your selections. At Agency Partner, we can do both. We have brand design experts as well as a state-of-the-art eCommerce development process to guide you along your way.

6. Publish a pre-launch page on your URL:

This will start your website to gain traction in SEO. Create some great content for the page proving your site is an expert in your product or service area. This will get you followers and SEO links before you even launch your site.

7. Generate press interest before you launch:

The news industry is always hungry for new content. Use services like HARO (Help a Reporter Out) and PitchBox to get your story and product or service before a reporter.

8. Select your payment gateway

Select your payment gateway and integrate with your accounting, inventory, tax, and finance software: Before you launch, the business must be ready to function. Talk to your bank, your accountant, your inventory/warehouse/logistics team to gain input. Then, ask your eCommerce web developer to help you select the best payment solution.

9. Create an email list:

Of all of the marketing tools that will be available to you, nothing will come close to the return on investment on a high-quality mailing list. Give consumers a chance to register for emails on your pre-launch page. Add key personal contacts to the list, including your business partners in banking, real estate, logistics, etc.

Once you launch, the customers who buy from you first will be your most profitable customers. Use social media to generate emails by offering great content in exchange for a consumer’s email address.

10. Get listed on Google Shopping and Facebook Product Catalog:

Google and Facebook will be your two primary funnels for potential customers. Get your product listed before you launch, and then activate and begin advertising on these two giant platforms targeting your core consumer. An expert in eCommerce development and marketing can help guide you. Trustpilot, BazaarVoice, and Yelp are but three of hundreds of services out there. It would be best if you got this set up before you launch your eCommerce website.

11. Identify and build a relationship with key influencers:

You’ve no doubt read about Instagram influencers and the money they make. You likely don’t need that type of influencer. It would help if you had people that are knowledgeable of and respected by others for their expertise in your product or service category. They should have a following on social media.

Many times, simply sending them a free product is enough to get them interested and generate mentions for you on their posts. Be wary of paid influencers. Hire an expert in eCommerce website marketing expert before you get involved in an expensive and hard-to-manage contract.

12. Launch with as big a bang as you can:

You are only new once. If you have done your homework, you have identified your core audience, your key influencers, built an email list, and have reporters ready to announce that you are living and up and running. .

It takes time and money to develop an audience for a new eCommerce website. Spend wisely, and we highly recommend hiring an eCommerce website development expert to guide you along the way.

Agency Partner offers best-in-class eCommerce website and marketing services for Dallas, Texas, the United States, and internationally. We’d love to help you achieve your deserved success.

Not big on reading? That’s okay. Watch “12 Steps to Building a Successful eCommerce Site in 12 Monthsinstead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

seo_expert_dallas

How Much Does Good SEO Cost in 2020

Tips from SEO Experts

Search engine optimization (SEO) is the process of achieving increased visibility online. In 2020, many businesses invest thousands of dollars into developing a sound SEO strategy.

If you’ve just started a new business or want to reconsider your current marketing strategy, you may be asking the important question, “how much does good SEO cost in 2020?”

The answer varies based on your specific needs and the scope of your strategy. However, knowing what quality SEO services cost can help you navigate the murky waters of choosing the right SEO agency.

Why is SEO Important?

According to Statista, 1.8 billion people across the world shopped online. In fact, 63% of all shopping occasions begin online. It’s no secret that consumers believe the internet to be a valuable tool.

With that said, will your website be one of the first they’ll see when they want to search for a product or service? By hiring an SEO agency, you can position your business to rank well online, even over your competitors.

With SEO being a commodity and essential marketing process, it understandably will require you to invest significant capital in quality services. This doesn’t, however, mean that you should spend an arm and a leg on a prospective agency.

How Much Does Quality SEO Services Cost?

Upfront, you can expect to spend anywhere from $650 to $1,500 a month for quality SEO services. Depending on the agency you work with, these prices can vary tremendously. This is why you should do your due diligence in requesting a quote or researching the pricing plans of a prospective agency.

Fortunately, many agencies are very transparent about their pricing. Therefore, this eliminates any possible hidden fees or tricks. Ultimately, it’s your call on how much you want to spend.

Outside of quality SEO agencies, you have a wide variety of options to choose from. In the following section, we’ll go over those options.

Is There a Such Thing as “Cheap” SEO Services?

The short answer to this question is yes. Generally speaking, you get what you pay for. There are many SEO agencies that will charge you as little as $300 per month. Does that mean that you will be given quality services?

There’s a high chance that you won’t. Agencies that charge “cheap” rates have to work quickly to turn a decent profit.

These companies are more likely to rush your services and deny you a positive SEO experience.

Hence, there is a such thing as “cheap” SEO services. However, this is much different than affordable SEO services.

Agencies that provide quality SEO services will charge you accordingly, but this means that they’ll be more likely to go the extra distance for you.

It may cost you more, but hiring an experienced SEO agency is vital to securing qualified leads for your business, since SEO is one of the most proven ways of gaining online real estate.

What Do SEO Services Include?

Common SEO services include keyword research, website audits, on-page SEO, off-page SEO, link-building campaigns, and blogging services. Together, all of these initiatives can impact your SEO.

However, SEO isn’t the only marketing process that contributes to an increased online ranking. There are other marketing strategies that are integral to improving online visibility. Content marketing, pay-per-click (PPC), and link-building are also important factors that influence SEO.

Therefore, when choosing an SEO agency, make sure you inquire about the type of services you’ll be receiving in return. Avoid SEO companies that offer one-size-fits-all packages.

How Much Should You Pay for SEO in 2020

If you’re running a small business, it may be difficult to allocate most of your marketing budget to the purposes of securing quality SEO services. It’s important to treat SEO like an investment.

It takes several months to see tangible growth in your online presence, but if a top SEO agency is working for you, you’ll receive a more than sufficient return in your investment over time.

Overall, only pay what you can for an SEO agency in your area. After all, you can only pay what you have. There are many agencies out there that will work with you to develop a custom package that will benefit your business.

Build Your Online Presence Today!

Finding the right SEO can be challenging, especially if you have a set budget. At the end of the day, you’ll need to hire an affordable company you can trust. Give us a call today at (214) 295-5845 to learn more.

Not big on reading? That’s okay. Watch “How Much Does Good SEO Cost in 2020instead.

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Why Are Google Reviews So Important to SEO

Expert Tips For Google Reviews

SEO is one of the most important aspects of internet marketing. Many businesses today utilize SEO to achieve more traffic to their website and build an online presence. If you’re going to receive the results you’re looking for, then you’ll need to develop an effective SEO campaign.

So, where do Google reviews come to play? Google reviews are valued by search bots to see which businesses should rank at the top of Google’s search results. You should invest the time and resources in aggregating positive Google reviews for your business.

Keep reading below to learn more about why Google reviews are so important to SEO.

What is SEO?

SEO, or search engine optimization, is the process of building online real estate. Simply put, having your website near or at the top of Google’s search rankings is an indicator of good SEO.

Having great SEO can help you attract qualified leads to your website, build your online presence, and help you rank above your competitors. Without an SEO plan in place, you could waste your time and hard-earned money on other marketing initiatives. 

It’s important to go ahead and hire an SEO company to help your website transform into a powerhouse for qualified leads.

Why are Google Reviews Important?

Google reviews are online notes left behind by consumers. Not only are these referenced important for consumers, but they are also valued by search bots. Why?

Google reviews provide a glimpse of why it’s ideal to work with your business. Without any Google reviews, your target audience will be more inclined to do business with your competitors instead.

For this reason, it’s important to accumulate positive Google reviews for your business. By doing so, your website will receive more exposure, which will help generate more qualified leads for your business.

How do Google Reviews Relate to SEO?

Google’s new algorithm is designed to provide the best search results for web users. To do so, Google takes online reviews very seriously. For example, if you’re trying to search for the best gym in your area, Google will obviously present the gym with the best Google reviews.

As you can, Google reviews are an important part of the ranking process. It may not be the only way to rank well online, but it’s essential to accumulate enough Google reviews to give your online presence a boost.

Fortunately, there is a way to gain legitimate Google reviews. Continue reading the next section to learn more.

How to Gain Positive Google Reviews

The best way to accumulate positive reviews is simply to ask. Whenever you finish a business transaction, simply ask for an honest review. The more positive reviews you have, the more likely you are to rank well online.

It’s never been simple to receive more Google reviews. Give this tip a try to begin improving your online presence.

Give Us a Call Today!

Do you want to begin making your website rank above your competitors? If so, give us a call at (214) 295-5845 or visit Agency Partner Interactive today to learn more. 

Not big on reading? That’s okay. Watch “Why Are Google Reviews So Important to SEOinstead.

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How To Optimize Your Website for Voice Search

Tips From Search Engine Optimization Experts

Voice Search is one of the most growing trends of the past few years. If you don’t believe that, here are a few core voice search statistics you should be made aware of.

  • Smart speaker sales have grown tremendously across the globe and will reportedly surpass $30 by the year 2024, according to Global Market Insights
  • 55% percent of households are expected to own a smart speaker by 2020, according to OC&C Strategy Consultants.
  • 71% of smart speaker owners predict they’ll continue conducting voice searches in the future, according to PwC

That’s not all. Here’s an interesting infographic from Dialogtech that displays how smart speaker owners will use their devices in the future. 

How Often You Will Use Voice Devices in the Future
Question: How Often You Will Use Voice Devices in the Future

As you can see, voice search is a massively growing trend. With that said, here’s how you can optimize your website for voice search.

Perform Long-Tail Keyword Research

If you’re using current technology, chances are that you’ve performed numerous voice searches. For example, if you’re on your way to a new job, you’ve likely asked Google to say, “Google, where are the nearest coffee shops near me?”

If you haven’t, then you’ve probably asked Siri, “what’s the weather looking like outside?” Regardless of the questions you’ve asked using a voice search, there is one thing in common with all of the search terms you’re using.

Almost all of the search terms you’ll use in voice search are long-tail keywords. Integrating long-tail keywords into your SEO Srategy can work wonders if you’re trying to generate qualified leads via a smart speaker.

It’s as simple as using your keyword research tools to find popular long-tail keywords and generating vivid variations of each one you find. 

Use Local Keywords

Like Long-tail Keywords, utilizing local keywords is also important for Optimizing your Website for voice search. People commonly use smart speakers to find local businesses. Therefore, don’t count on Local SEO to go out of style now.

You’ll still need to perform a lot of research on local keywords in your industry and invent creative ways of integrating these search terms in your site. For example, you can produce a FAQ page (we’ll get to this later) to post all of your local keywords and begin accumulating SEO real estate. 

Provide Immediate Results

When people use smart speakers, they expect immediate results. So, what does this mean? If you are trying to find a nearby donut shop on a smart speaker, would you really feel comfortable visiting a shop if your speaker didn’t give you any information on star reviews or even a phone number?

With that said, make sure your Google My Business (GMB) profile is up-to-date and carries all of your business info. Your smart speaker will typically derive all of its information from your GMB profile.

Still, this isn’t all. You’ll also need to make sure you have a fast website that’s extremely informative.

Optimize for the Buyer’s Journey

Regardless of the apparatus people use to conduct a search, optimizing your website for the buyer’s journey is a critical aspect of the sales and marketing process. For example, let’s say that you want to purchase a smart speaker. 

This is what a typical buyer’s journey will look like and what you can expect a potential query to look like for each specific phase.

  • Awareness: “What’s the best smart speaker available?”
  • Interest: “Can you set an appointment with Google Home?”
  • Evaluation:Is Google more intelligent than Siri?
  • Purchase:How much does Google Home cost?”
  • Customer Support: “Why isn’t my Google Home not working?”
  • Loyalty: “What are some products that work with Google Home?”

Predicting which questions your customers are asking via smart speaker will help you to create a roadmap and design content that will guide them through each phase.

Add FAQs

Adding FAQs to your website is a great way to improve your SEO Ranking for popular questions surrounding your products or services. Google is already displaying popular questions in their organic search results.

If you take these questions and provide in-depth and helpful answers, there’s a good chance that Google or another search engine will feature your answer as a rich snippet. Since smart speakers almost always rely on rich snippets for the answers of questions, this can serve as an amazing boost to your website.

Is Your Website Ready?

It takes a lot of effort to make sure that your website is ready for voice search. If you want to receive professional assistance, give us a call at (214) 295-5845 or visit our website at Agency Partner Interactive for more information.

Not big on reading? That’s okay. Watch “How To Optimize Your Website for Voice Searchinstead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!