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ECommerce Marketing in 2020

ECommerce Marketing in 2020

Expert Tips For How to Improve ECommerce Marketing in 2020

 
It’s 2020, and the future is here (as well as Coronavirus). While you may have created your Ecommerce website by yourself with Shopify or another out-of-the-box web design tool, you simply can’t go without an Ecommerce marketing agency in our ever-changing online environment. Marketing is part art, part science, and when it comes to marketing your Ecommerce site, it requires a lot of technical knowledge about search engines. Marketing in 2020 also requires you to be especially aware of the unique opportunities created for online retailers in the wake of the Coronavirus pandemic.
As an Ecommerce marketing agency and Ecommerce marketing experts, we’ve put together this blog post to share our best tips for marketing your website.
Always Run PPC Ads
PPC ads (pay-per-click ads) are a great way to drive traffic to your online retail website. While the most common PPC ads are on Google and YouTube, you can also run campaigns on Bing or on social media platforms like Facebook and Instagram and even on mobile devices.
In general, here are a few different types of PPC ads that you can choose from:

  • Paid search ads, which is when you bid on keywords. When someone searches those keywords and you win a bid, your ad is displayed on the search results page.
  • Display ads, which are shown on websites related to the keywords you have bid on, or are part of a remarketing campaign.
  • Product Listing ads, such as Google Shopping ads or Bing Shopping ads, which are perfect for eCommerce sites like yours.

Choosing all the settings for these ads, however, is an extremely technical task. In fact, there are people who spend their entire careers focused on search engine marketing! Trust us, you want to be working with an ecommerce marketing agency like ours for all your PPC ads to achieve the best ROI.
Your Website Must Be Search Engine Optimized (SEO) or It Won’t Be Discovered
In addition to paid traffic, you want your website to be found organically. But your site will never rank on Google if you aren’t deploying the most current SEO trends.
SEO is an entire sector of marketing that is entirely focused on getting web pages to rank highly on search engines like Google. Current things that help web pages rank include:

  • Using quality keywords throughout your webpage copy.
  • Optimizing web elements like title tags, image descriptions, and meta tags.
  • Creating a content marketing campaign that incorporates popular search terms related to your brand or product, such as a blog campaign.

Whether you need our help with web copy, content marketing, or something else, our Ecommerce marketing agency can fulfill all your SEO needs.
Make Sure You Have Social Proof Including Positive Reviews
It used to be that if you wanted to find a new product or service, you’d ask your friends and family. In 2020, that’s all changed. 
New research shows that in 2020, 84% of people trust online reviews from complete strangers just as much as they trust the recommendations of their actual friends and family whom they know in real life. This news is great if you’ve got a 5-star rating on your Google My Business page. This is not-so-great news if your Google My Business is only filled with complaints, or perhaps even worse, has no feedback at all.
In E-commerce marketing, reviews fall under the umbrella of social proof. Social proof encompasses a wide variety of feedback from real users of your products or services that other online retail shoppers use to make a purchasing decision.
The type of social proof that your customers may consider include:

  • Reviews and ratings posted on your website, social media sites, and your Google My Business page.
  • Professional organizations that your business is a member of that you display on your website.
  • Awards you’ve won and mention on your website
  • Big press hits in major publications and websites that you showcase on your website, such as “As Seen in INC.”
  • Recommendations from social media Influencers who are relevant to your brand.

As an Ecommerce marketing agency, we can help you put together a plan to gather more social proof. Our work together may include:

  • Creating an incentive program for customers to leave an honest review of your product or service, and automating the request of these reviews.
  • Submitting your company, products, and services for industry-recognized or consumer awards.
  • Running a public relations campaign to increase media coverage of your Ecommerce website.
  • Working with social media Influencers, such as on Instagram, to give your brand a lift.

Ecommerce Marketing in the Age of Coronavirus
With more people working from home and taking breaks to surf the Internet, or helping their kids do school virtually, there’s never been a better time than now to be running Ecommerce marketing campaigns. Internet traffic is up in 2020, which means that despite the challenges the economy has undergone this year, the Internet is still ripe with people who may be casually browsing online, but whom you can also quickly convert into customers when you present them with compelling content, messages, and social proof.
As an Ecommerce marketing agency, we’ve been diligently studying pandemic Ecommerce marketing. We know insider tips and tricks to help convert casual browsers who may be taking a break in between Zoom calls into paying customers.
Trust us, you don’t want to let 2020’s unique Ecommerce marketing opportunities pass you by.
Call Our Ecommerce Marketing Experts for Help with Your Campaigns
If you’re not yet working with an Ecommerce marketing agency, you need to be. 2020 is the most technically advanced year we’ve ever experienced, as well as a high Internet traffic year due to COVID-19 shutdowns. You don’t want to trust your Ecommerce marketing efforts to just anyone, and you definitely don’t want to go it alone without the help of Ecommerce marketing experts like us.
To start and implement an Ecommerce marketing strategy, call our agency to begin a discussion on your website’s unique needs. We can be reached at (214) 295-5845.
Not big on reading? That’s okay. Watch “ECommerce Marketing in 2020” instead.
Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!


 
 
 
 

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Magento vs. Woo Commerce

Magento vs. WooCommerce

Expert Tips For Magento vs. WooCommerce

 
Many people just like you who are launching eCommerce websites to sell online look for helpful blogs like this one to compare eCommerce tools. Should you use Magento, WooCommerce, or Shopify? Which platform offers the best eCommerce software?
To simplify things, in this blog post we’re going to focus on comparing Magento features to WooCommerce features, but check out our main blog page for other posts that discuss Shopify, too.
The Similarities Between Magento and Woo Commerce
Unlike Shopify, which is an out-of-the-box solution for launching eCommerce websites, both Magento and WooCommerce are more advanced eCommerce software solutions. Choosing either Magento or Woo Commerce will require those who want to sell online to have an internal resource who is technical and can configure their chosen eCommerce software to meet their specific needs, or engage with a marketing agency like ours to create their eCommerce websites for them.
Many entrepreneurs who want to sell online consider these two eCommerce software solutions for a variety of reasons, including:

  • They are going to be creating eCommerce websites that are larger and sell more products online.
  • They want to be able to customize more features of their eCommerce websites.
  • They want more control and insights into their eCommerce websites.

Whatever your reason for wanting to compare eCommerce tools Magento and Woo Commerce, continue reading to learn about each of their unique features.
Key Magento Features
Magento comes as both a free open source edition and an Enterprise edition. Which option you’ll choose will depend on your unique needs for your eCommerce website.
Key Magento features that make it stand apart include:

  • The Enterprise edition is highly-scalable, which makes it great for eCommerce websites whose business plans have them growing and growing.
  • There’s a huge network of Magento developers and agencies like ours that specialize in building eCommerce websites powered by Magento, so you’ll easily be able to find resources to sell online using Magento.
  • Even though it’s a customizable solution, there are several useful out-of-the-box features.
  • If you plan to sell online to other businesses, you’ll love the Magento features focused on B2B eCommerce.
  • Magento features let you input lots of product data info, which is important for eCommerce websites that are selling products online that have lots of technical specifications (especially for B2B eCommerce websites).
  • Magento features provide you with strong order management tools, which makes tracking and fulfilling orders easier to manage.
  • One of the most well-appreciated Magento features is that it makes accepting payments and shipping orders very easy, which is especially important for eCommerce websites with large volumes of orders to fulfil.

Key Woo Commerce Features
Woo Commerce is a WordPress plugin and the most commonly used eCommerce software solution. But just because so many other people use Woo Commerce, does that mean you should as well?
This eCommerce software platform has some great features for entrepreneurs who want to launch eCommerce websites and sell online. Key Woo Commerce features that make it a great solution for your online store include:

  • It’s part of the WordPress universe, which means you have a seemingly endless amount of themes to choose from and WordPress experts, like our agency, to engage with to create your eCommerce website.
  • It typically has a lower cost of ownership than Magento does.
  • It’s easier to get started with than Magento because it has a lower learning curve.
  • It’s a great eCommerce software tool for selling content, such as ebooks, podcasts, videos, etc.
  • Woo Commerce has many free plugins available to enhance your eCommerce website even more.

Should You Choose Magento or Woo Commerce for Your eCommerce Website?
As you can see from the discussion above, both Magento features and Woo Commerce features are great. Which platform will be best to enable you to sell online will likely be a more subjective opinion, and highly dependent on who you choose to engage with to build your eCommerce presence.
Some experts specialize in Magento eCommerce websites. Others focus on building eCommerce websites powered by Woo Commerce. You may make a decision about the eCommerce software that you’ll use to power your online store simply after you’ve chosen an expert or agency to engage with.
We Can Build Both Magento and Woo Commerce Sites, and Help You Compare eCommerce Tools
At Agency Partner Interactive, we’re digital marketing experts who are knowledgeable about Magento features and Woo Commerce features. We don’t want to push you into choosing one eCommerce software solution over another, but rather help guide you through an evaluation of these platforms so you can compare eCommerce tools and choose the right one for your business.
When entrepreneurs come to us to build eCommerce websites, we first get to know their companies and what their online selling needs will be. For example, we want to know:

  • Will you be selling B2B or B2C?
  • How many products will you be selling?
  • How many technical details do you need to explain about your products?
  • What do you expect your daily web traffic to be?
  • How many orders do you expect to receive daily?
  • How much assistance will you need with order fulfilment and shipping?
  • What payment processing solutions will you be using?
  • What do you want the design of your eCommerce website to look like?
  • How much control do you want over your eCommerce website?

By collecting answers to these important questions, we’re better able to understand your needs, help you compare eCommerce tools, and assist you in making a decision between Magento, Woo Commerce, or something else.
Contact Us To Get Ready to Sell Online
If you need to build eCommerce websites, our digital marketing agency is here to help you. We can assist with both the technical details of creating your online store, creating compelling and search engine optimized content for your website so it’ll rank highly on Google, and create beautiful images and videos to showcase your products to website visitors.
To get started, reach out to our team today. You can call us at (214) 295-5845 or fill out our online contact form.
Not big on reading? That’s okay. Watch “Magento vs. Woo Commerce” instead.
Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!


 

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Shopify vs. Woo Commerce

Shopify vs. Woo Commerce

Expert Tips For Shopify vs. Woo Commerce

 
Entrepreneurs like you who are preparing to launch eCommerce websites to sell online need to carefully compare eCommerce tools to select the best platform for their unique needs. Would you best benefit by leverage Woo Commerce features, Shopify features, or Magento features?
As a digital marketing agency that has helped several entrepreneurs launch eCommerce websites and compare eCommerce tools, we know a lot about your eCommerce software options. In this blog post, we’ll compare six Woo Commerce features and Shopify features to help you decide between these two popular eCommerce platforms.

  • Which eCommerce Software Offers the Best Design Options?

It goes without saying that eCommerce websites need to be well designed, both for desktop and mobile users. Modern online shoppers quickly bounce off eCommerce websites that feel clunky, are difficult to navigate, or don’t display product images in an aesthetically-appealing and compelling way. Woo Commerce and Shopify approach store design in two different ways.
Woo Commerce is a WordPress plugin, which means in order to use this eCommerce software, you must have a WordPress site. While that’s great for design – there are so many different design options with WordPress – WordPress isn’t an out-of-the-box solution. You can definitely have a unique, customized eCommerce website if you use Woo Commerce, but you’ll have to either put in the work to create the design yourself, buy a theme from a third party, or hire a designer to design your store for you. However, with branding and user experience being so important to eCommerce websites, many entrepreneurs who want to sell online see these investments as just a basic expense of launching an online store.
Shopify, on the other hand, comes with free and paid design options that the average person can easily customize on their own. There are several beautiful designs to choose from, but you do want to customize things like colors and fonts so that your online store doesn’t look like others. The good news is, though, that Shopify provides a simple user interface for customizing designs, so it’s an easy do-it-yourself task, which is great if you’re working with a limited budget for launching your online store.

  • Which eCommerce Software Offers the Best Pricing?

The pricing differences between Woo Commerce and Shopify aren’t as straight-forward as they may initially appear.
If you want simplicity and a single vendor to pay, then Shopify is for you. With Shopify, you pay $29/month for hosting, receive an SSL certificate for free, and pay an additional $9/year for a premium domain.
The Woo Commerce plugin is technically free, though you’ll pay for a theme if you purchase one from Woo Themes. Additionally, you’ll have other regular expenses to third parties, including $5-$100/month to a third party for website hosting, $0 to $100/year to a third party for an SSL certificate (depending on what deals you can find), and $9/year to the third party for a premium domain.

  • Are Woo Commerce Features Better Than Shopify Features?

Deciding whether Woo Commerce features are better than Shopify features is really a subjective exercise. To make it easier for you, we’ll tell you what we love about each of these eCommerce software solutions.

  • Woo Commerce is great because:
    • It gives you complete customization and control over your eCommerce website.
    • WordPress is a huge community, so there’s a seemingly endless amount of themes to choose from.
    • It’s easy to configure Woo Commerce to work with your WordPress website.
  • Shopify is great because:
    • It’s an out-of-the-box solution that benefits entrepreneurs who may not be as tech-savvy or have the time to customize their eCommerce websites.
    • With Shopify, you just pay one vendor for everything related to your online store.
    • Shopify allows you to quickly create eCommerce websites.
  • Which eCommerce Software Is Easier to Use?

If you’re not tech-savvy, then Shopify will hands-down be easier for you to use than Woo Commerce. As we’ve mentioned above, it truly is an out-of-the-box option for quickly launching eCommerce websites. While customizations to themes are always recommended, Shopify makes customizing a theme very easy, even for those who aren’t design-inclined.
That being said, so many people know and love WordPress, which makes choosing Woo Commerce a great solution if you want a more unique online store or you want more control over it. Whether you implement Woo Commerce yourself, or you hire a designer to create your store on WordPress for you, if you want more control over your eCommerce website, Woo Commerce is the clear choice for you to use.

  • Which eCommerce Software Offers the Best Customer Support?

Shopify offers free 24/7 support to its users via email, chat, or a phone call. It also has a very built-out online knowledge basis to look for support articles that may apply to you.
Woo Commerce, which is a WordPress plugin, offers support through the WordPress Forums or by going to WooCommerce.com and creating a free account to access its online support.
If you want to make sure you have 24/7 support available at your fingertips in several different formats, Shopify is the clear choice for you.

  • Which eCommerce Software Makes it Easier to Incorporate SEO?

The importance of incorporating SEO into eCommerce websites can’t be overstated enough. Your online store needs to include common search terms related to the products you sell so that you rank highly on Google and get discovered via search engine results.
But, SEO isn’t all about the content you create. There’s the back-end to SEO, which includes ensuring that your online store has all the appropriate meta information, a natural linking structure, and clean code.
Shopify is great at this, and as long as you’re smartly incorporating popular keywords into your web content, you should be fine with SEO.
Woo Commerce, is run on one of the largest publishing platforms there is – WordPress. As such, WordPress is full of knowledgeable SEO experts who can help you create optimized content, and has several SEO plugins, like YoastSEO, to fine-tune your SEO even more.
Ranking the two websites in terms of which provides the best SEO experience really is a subjective exercise. But just as with other aspects of the two eCommerce software platforms, if you’re looking for something that requires as little effort as possible to check the SEO box off your to-do list, you likely want Shopify.
So Which Platform Is The Best?
As you can see from the discussion above, there’s strength with both Woo Commerce features and Shopify features. If you want more customization and control, you’ll likely want to choose Woo Commerce. If you want to get your online store set up quickly and with as little work as possible, Shopify is best for you.
We Can Help Customize eCommerce Websites
Whichever platform you choose, we can help. Whether you need assistance with setting up and customizing Woo Commerce or need help creating content that’s optimized for search engines that will go on a site run by either of these two platforms, we can help. To get started, call us at (214) 295-5845 or fill out our online contact form.
Not big on reading? That’s okay. Watch “Shopify vs. Woo Commerceinstead.
Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!


 
 
 

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10 Best e-Commerce Platforms for Small Businesses

10 Best e-Commerce Platforms for Small Businesses

Expert Tips For Small Businesses

 
E-commerce is a thriving industry.. this is a fact. If you are struggling to cope with this, then you should take a look at the following infographic from BigCommerce.
e_commerce_platformsIf you want to start an online store or simply wish to migrate to an existing content management system (CMS), there are fortunately numerous options for you to choose from. 
Here are 10 of the best e-Commerce platforms geared specifically toward small businesses

1. Shopify

Benefits: Overall functionality, convenient use
Price: $9-$300.
Transaction Fee: 2.9% + $0.30 – 2.4% + $0.30
Shopify is a preeminent e-commerce CMS. As one of the more cutting-edge options available, users can take advantage of how convenient it is to use this platform. Both beginners and veteran marketplace teams can excel on this platform with a wide variety of helpful features.
Shopify is also relatively inexpensive. Therefore, if you’re looking for a standard e-commerce platform you can grow with, choosing Shopify is a great selection.

2. BigCommerce

Benefits: Wide selection of themes and designs, broad payment options. 
Price: $29.95 – $249.95
Transaction Fee: 2.9% + $0.30 – 2.2% + $0.30
BigCommerce is a fierce competitor to Shopify as the e-Commerce industry’s top CMS. Both platforms offer similar features at an identical cost. You can’t really go wrong in choosing either platform.
However, BigCommerce does have some advantages, including a wider selection of themes, designs, and broader payment options. BigCommerce provides a visual store builder, supplying up to 80 different themes. 
Other features include 24/7 support, cloud-hosting, marketing services, conversion optimization tools, and so much more.

3. 3dcart

Benefits: Built-in features, payment options
Price: $19 – $229
Transaction Fee: Varies
3dcart is an ideal alternative to Shopify. Though, the platform has a strong reputation for providing more than 200 built-in features users can take advantage of. Users also have the option to choose an affordable plan and still receive incredible benefits, such as saved carts, real-time shipping rates, unlimited product variants, and one-page checkout.
Furthermore, 3dcart provides more than 100 different payment providers and offers a discount if you use payment gateways they are partnered with. 

4. Volusion

Benefits: Cheap processing rates
Price: $29 – $299
Transaction Fee: 2.15% + $0.30 with Volusion Payments
Volusion is similarly priced compared to Shopify, but it is perhaps more simple-to-use. Many themes on the platform are free, as well as inventory and customer management, sales analytics, and marketing tools. 
Volusion does have some disadvantages, which include an annual sales limit depending on the plan they choose. There are also a limited number of payment options. While Volusion may not be as advanced as Shopify, it does offer users the opportunity to save money on processing orders. 
Depending on the model of your business, this may be an ideal choice. 

5. PrestaShop

Benefits: Open-source platform 
Price: Free to download
Transaction Fee: Varies
All of the entries on this list so far have been SaaS platforms. Though, depending on your marketplace, an open-source platform may be a better selection. If you are looking for an open-source platform, you should consider choosing PrestaShop.
This platform is completely free to download. This means you will only be responsible for paying for payment processor costs, web hosting, and other developmental resources. 
One underrated feature of PrestaShop is the ability to integrate and run numerous stores from one platform. If you have access to a skilled developer, possess proficient technical knowledge, or are willing to pay for the costs of setting up your marketplace, PrestaShop is a great option. 

6. WooCommerce:

Benefits: Free for WordPress users
Price: Free 
Transaction Fee: Varies
There isn’t much to say about WooCommerce that hasn’t already been stated previously. Compared to Shopify and BigCommerce, WooCommerce is a worthy alternative. This platform gives users the ability to upload an unlimited number of products and integrate with more than 400 applications.
What’s more, is that WooCommerce has been integrated with WordPress. If you are currently using WordPress, you can download WooCommerce for free and begin using it. 

7. Squarespace

Benefits: Ideal for very small retailers
Price: $26 – $40
Transaction Fee: 2.9% + $0.30
This list wouldn’t be complete if there wasn’t an option for very small retailers. If you run a shop by yourself or have a limited number of products, Squarespace is an excellent and affordable option.
Squarespace offers all of the features you need to run a successful marketplace. The platform is used mainly to build business websites, so you can expect the templates on there to be professional and clean. 

8. Square Online Store

Benefits: Free hosting
Price: $0 – $79
Transaction Fee: 2.9% + $0.30
Square Online Store is very similar to Squarespace. It’s also powered by Weebly, allowing users to create an online store within minutes. Before getting started, you can choose from a bunch of free themes, customize your theme, and start accepting payments instantly. 
Your completed website will come with a free SSL certificate, product options, unlimited products, and so much more. In fact, the most basic plan on this platform is completely free of charge.
If you desire to use a convenient platform with sufficient features for your marketplace, then Square Online Store is for you.

9. Sellfy

Benefits: Selling digital products
Price: $29 – $99
Transaction Fee: Varies
All of the platforms on this list are designed to sell digital products. However, if you are solely looking to sell your products and limit your spending, Sellfy is a great option. On this platform, you can quickly build your marketplace and start processing orders.
Sellfy is best for very small retailers that don’t have a preference of advanced features. 

10. AmeriCommerce

Benefits: High scalability
Price: $24.95 – $299
Transaction Fee: 2.9% + $0.30 – 2.4% + $0.30
AmericCommerce is similar to Sellfy, but this platform allows you to scale your business over time. Generally speaking, AmeriCommerce will grow as your business grows. You can choose more than 60 free themes and utilize dozens of payment gateways as you improve your marketplace.

Give Us a Call Today!

Do you need direction in choosing the right e-Commerce platform for your business? If so, give us a call at (214) 295-5845 to speak to a member of our award-winning team. 
Not big on reading? That’s okay. Watch “10 Best e-Commerce Platforms for Small Businessesinstead.
Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!