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How To Optimize Your Website for Voice Search

Tips From Search Engine Optimization Experts

Voice Search is one of the most growing trends of the past few years. If you don’t believe that, here are a few core voice search statistics you should be made aware of.

  • Smart speaker sales have grown tremendously across the globe and will reportedly surpass $30 by the year 2024, according to Global Market Insights
  • 55% percent of households are expected to own a smart speaker by 2020, according to OC&C Strategy Consultants.
  • 71% of smart speaker owners predict they’ll continue conducting voice searches in the future, according to PwC

That’s not all. Here’s an interesting infographic from Dialogtech that displays how smart speaker owners will use their devices in the future. 

How Often You Will Use Voice Devices in the Future
Question: How Often You Will Use Voice Devices in the Future

As you can see, voice search is a massively growing trend. With that said, here’s how you can optimize your website for voice search.

Perform Long-Tail Keyword Research

If you’re using current technology, chances are that you’ve performed numerous voice searches. For example, if you’re on your way to a new job, you’ve likely asked Google to say, “Google, where are the nearest coffee shops near me?”

If you haven’t, then you’ve probably asked Siri, “what’s the weather looking like outside?” Regardless of the questions you’ve asked using a voice search, there is one thing in common with all of the search terms you’re using.

Almost all of the search terms you’ll use in voice search are long-tail keywords. Integrating long-tail keywords into your SEO Srategy can work wonders if you’re trying to generate qualified leads via a smart speaker.

It’s as simple as using your keyword research tools to find popular long-tail keywords and generating vivid variations of each one you find. 

Use Local Keywords

Like Long-tail Keywords, utilizing local keywords is also important for Optimizing your Website for voice search. People commonly use smart speakers to find local businesses. Therefore, don’t count on Local SEO to go out of style now.

You’ll still need to perform a lot of research on local keywords in your industry and invent creative ways of integrating these search terms in your site. For example, you can produce a FAQ page (we’ll get to this later) to post all of your local keywords and begin accumulating SEO real estate. 

Provide Immediate Results

When people use smart speakers, they expect immediate results. So, what does this mean? If you are trying to find a nearby donut shop on a smart speaker, would you really feel comfortable visiting a shop if your speaker didn’t give you any information on star reviews or even a phone number?

With that said, make sure your Google My Business (GMB) profile is up-to-date and carries all of your business info. Your smart speaker will typically derive all of its information from your GMB profile.

Still, this isn’t all. You’ll also need to make sure you have a fast website that’s extremely informative.

Optimize for the Buyer’s Journey

Regardless of the apparatus people use to conduct a search, optimizing your website for the buyer’s journey is a critical aspect of the sales and marketing process. For example, let’s say that you want to purchase a smart speaker. 

This is what a typical buyer’s journey will look like and what you can expect a potential query to look like for each specific phase.

  • Awareness: “What’s the best smart speaker available?”
  • Interest: “Can you set an appointment with Google Home?”
  • Evaluation:Is Google more intelligent than Siri?
  • Purchase:How much does Google Home cost?”
  • Customer Support: “Why isn’t my Google Home not working?”
  • Loyalty: “What are some products that work with Google Home?”

Predicting which questions your customers are asking via smart speaker will help you to create a roadmap and design content that will guide them through each phase.

Add FAQs

Adding FAQs to your website is a great way to improve your SEO Ranking for popular questions surrounding your products or services. Google is already displaying popular questions in their organic search results.

If you take these questions and provide in-depth and helpful answers, there’s a good chance that Google or another search engine will feature your answer as a rich snippet. Since smart speakers almost always rely on rich snippets for the answers of questions, this can serve as an amazing boost to your website.

Is Your Website Ready?

It takes a lot of effort to make sure that your website is ready for voice search. If you want to receive professional assistance, give us a call at (877) 682-2012 or visit our website at Agency Partner Interactive for more information.

Not big on reading? That’s okay. Watch “How To Optimize Your Website for Voice Searchinstead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

 

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What Is Voice Search And Why It Matters To Pay-Per-Click (PPC)

Tips From Pay-Per-Click (PPC) Experts

Voice search is a growing trend around the world, especially in this quarter of the century. According to OC&C Strategy Consultants, 55% of households will own a smart speaker by 2022. 

In addition, 65% of 25-49 year-olds use a smart speaker at least once per day. With that said, is there a correlation between voice search and pay-per-click (PPC)? If so, can voice search impact the performance of a PPC Campaign?

All of these are interesting questions that have answers. Take a look below for more information.

What is Voice Search?

Voice search is a practical way people use a smart speaker to conduct an online query. Alexa is a popular smart speaker that allows users to search for local businesses, ask questions, and shop digitally.

You can also use your smartphone to conduct a voice search. The reason voice search is becoming more popular is that it’s more convenient than typing out a query. Voice search is set to surpass traditional search by 2020

This means marketers will know how to leverage Voice Search to complement their other Digital Marketing initiatives, particularly PPC.

What is PPC?

PPC is a Digital Marketing Advertising model that’s used to drive traffic to websites. Businesses that use PPC Advertising pay publishers when their ads are clicked. This is a mutual benefit to both parties – publishers make money and businesses receive exposure.

You’ve likely seen a PPC ad recently while searching for a raincoat online. PPC Ads typically are positioned above organic search results. In the near future, Pay-Per-Click (PPC) Ads could be displayed on smart speakers.

Continue reading below to see how this can be taken into effect.

Voice Search May Get Monetized Soon

Voice search is continually growing. However, it hasn’t been monetized yet by major publishers such as Amazon, Google, and Apple. This may become a problem in three major ways:

  • The rise of voice search will cripple traditional PPC Advertising
  • Online advertising would have to change if it can’t be Monetized.
  • Google, Amazon, and Apple would lose out on significant advertising revenue.

Simply put, publishers can’t afford to allow voice search to grow any further without monetizing it. Nonetheless, it will become a challenge to allow ads to be displayed on voice speakers without impeding its usability.

This challenge will have to be embraced very soon since more and more consumers are using voice search everyday for routine tasks. 

What Does This Mean for PPC?

Since it remains likely that publishers will begin to monetize smart speakers in the future, one can’t help but imagine that PPC fundamentals will also change. With that said, marketers must stay on their toes.

Many businesses depend on their PPC Strategy to drive qualified leads and revenue. If PPC were to drastically change, it would become difficult for these businesses to succeed. The only viable solution is to make voice search a part of your marketing strategy.

Leverage Voice Search Today!

Do you want to begin using voice search as a staple in your Marketing Strategy? If so, give us a call at (877) 682-2012 or visit our website at Agency Partner Interactive today.

Not big on reading? That’s okay. Watch “What Is Voice Search And Why It Matters To Pay-Per-Click (PPC)” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!