How to Supercharge Your Social Media & Email Marketing with Videos

In today’s digital realm, where TikTok rules and streaming platforms abound, the typical consumer is on the hunt for content that’s snappy, relatable, and easy to digest. To remain at the forefront, businesses have to evolve, matching pace with the dynamic demands of their audience. The age-old strategies featuring plain text and static images are becoming relics. The modern toolkit for businesses is incomplete without one key weapon: videos.

The Transformative Power of Video in Digital Marketing

Video content is now the pulsating heart of digital marketing. This year alone, a staggering 82% of all generated content is expected to be video based. That’s a quantum leap from 2017, showcasing a 15-fold increase! If your brand hasn’t embraced this trend, you’re potentially missing out on a surge of engagement and conversion opportunities.

Hard-Hitting Industry Statistics

Video marketing isn’t just a fleeting trend; it’s the future. A slew of statistics reinforces its indispensability:

  • 80% of users prefer watching a video to reading written text.
  • Emails with videos can see a CTR surge of 96%.
  • Including ‘videos’ in your email subject line can lower unsubscribe rates by 19%, increase CTR by 65%, and increase open rates by over 26% (BigVu)

As for social media:

  • 93% of marketers assert that videos are the linchpin of their social media strategy.
  • An impressive 72% of social media users prefer video content compared to any other format.

Benefits of Videos for Social Media and Email Marketing

Higher Engagement Rates: Our neurons light up in response to visual content. With their captivating nature, videos glue viewers to the screen, translating to higher share rates. Platforms like Google and Facebook interpret this as a signal of high-quality content.

Enhanced Storytelling: Video surpasses the barriers set by traditional marketing. It allows brands to weave unforgettable narratives, building profound emotional ties. This is the secret sauce to bolstering customer loyalty and nurturing leads, setting the stage for future conversions.

Boosted Conversions: Data doesn’t lie. Videos consistently amplify click-through rates and propel sales or specific actions. A more engaged audience is more receptive to your calls to action. 

Engagement & Brand Awareness: In the vast sea of daily emails and social posts, an eye-catching video is your beacon. It commands attention, ensuring your brand remains top-of-mind.

Why Your Videos Deserve a Spot in Your Strategy

1. Algorithm Prioritization:

  • The Mechanics: Most modern social platforms employ algorithms that prioritize content likely to engage users. Videos, given their engaging nature, often fit this criterion perfectly. This means that posts with videos are more likely to appear in a user’s feed than static content.
  • Engagement Metrics: Videos tend to accumulate higher engagement metrics such as shares, likes, and comments. These metrics further signal to platform algorithms that the content is valuable, increasing its reach.

2. Enhanced SEO:

  • Dwell Time Boost: When users spend more time on a particular page (often with engaging videos), it sends a positive signal to search engines, improving search rankings.
  • Rich Snippets: Video content on your website can enable rich snippets in search results. This can include a video thumbnail, increasing the click-through rate from the search engine results page.
  • Backlinks: High-quality, informative, or entertaining videos are more likely to be linked to by other websites, enhancing your backlink profile and, subsequently, your SEO.

3. Repurposing:

  • Maximize Content Lifespan: Once you’ve produced a video, elements of it can be extracted and used in other content formats. Think GIFs, images, quotes, and audio snippets. This allows one piece of content to be disseminated in various ways across different platforms.
  • Cross-Platform Compatibility: A video made for one platform (say, YouTube) can be edited and adapted for another (like Instagram or TikTok). This ensures maximum visibility without creating entirely new content.

4. Improved User Experience:

  • Visual Learning: A significant portion of the population is visual learners. Videos cater to this group, providing an efficient method of information transfer that text alone can’t achieve.
  • Interactivity: Modern videos can incorporate clickable links, embedded forms, and other interactive elements, providing an immersive experience and a direct path to action for viewers.

5. Mobile Friendliness:

  • Consumption Patterns: With a growing number of consumers accessing content via mobile devices, videos offer a format that’s easily consumable on smaller screens compared to lengthy text.
  • Platform Integration: Platforms like Instagram and Snapchat are mobile-first and video-centric. Leveraging video ensures you’re optimizing for these platforms’ primary mode of content delivery.

The Pressing Need for Video in Your Marketing Arsenal

Gone are the days when a stock image and a chunk of text held sway. The contemporary consumer’s palate has evolved. They’re after rich engagement, interactivity, and value – and videos deliver on these fronts. Here’s how you can deliver:

Integrating Videos in Your Email Marketing Campaign

  • Subject Line Optimization: Your subject line is the first impression. Hinting at video content like “[Video Inside]” can increase your open rates.
  • Embed vs. Link: Gauge your audience’s tech landscape. Choose between embedding videos or linking to ensure a smooth viewing experience.
  • CTA Crafting: Every video should drive a purpose. Bolster it with clear CTAs, guiding viewers on their next steps.

Social Media Strategy with Videos:

  • Choose the Right Platform: Customize content to resonate with platform-specific audiences. While LinkedIn users might gravitate towards in-depth content, TikTok and Instagram users typically thrive on snappy, engaging pieces.
  • Diverse Video Types: Live streams, testimonials, explainers – offer a video variety that’s appealing to everyone.
  • Promote Your Content: Extend your video reach with sponsored posts or ads, amplifying reach and interaction.

Key Takeaways: Boost Your Campaign with Videos

The era where video is the monarch of digital marketing, especially in the domains of email marketing and social media, is here. Brands seeking to invigorate their strategies, amplify engagement, and scale conversion peaks cannot afford to sideline videos.

Your Video Marketing Ally: Agency Partner Interactive

Embarking on the video journey can be overwhelming, but with Agency Partner Interactive by your side, it’s a breeze. We’ve mastered the art of strategically embedding videos into social media and email marketing blueprints.

Our bespoke social media strategies have propelled our clients to staggering heights, like a 3k+ surge in Facebook reach and over 100 product sales within the first 2 months of the social media campaign.

Eager to elevate your brand and unlock new growth with the best Dallas digital marketing agency? Connect with us to learn about our social media services, and let’s build your next winning campaign one video at a time.


8 Social Media Services That Agencies Should Offer Clients

Expert Tips For 8 Social Media Services That Agencies Should Offer Clients

Less than a single generation was all the time it took for social media to go from a place for electronically exchanging information and virtual community to a crucial modern marketing tool that’s fundamentally changed the future of the entire industry. Marketing and advertising agencies have smartly responded by adding social media services, but which ones should a company look for when shopping around for the right agency to trust with their business? We’ve gathered our top 8 here…

  1. Platform-specific social media services

They might all be social media platforms, but they also have very different best practices sets. Did you know that Instagram will be far less likely to push your video to your audience if a reel you post there has a watermark from another platform? Or that the lifespan of a post on Facebook is only 5-6 hours? Agency experts will know how to maximize efforts with each platform they specialize in.

They also can help advise you on which platforms you should focus on. Don’t just go wherever is new or most popular – go where your audience/customers are! For example, if you’re a B2C company, don’t expect to see much sales ROI from a LinkedIn account. How about your audience’s demographics? Approximately only 14.8% of Pinterest users are male, and the average age of users on the platform is 40, BUT the age range of active ‘pinners’ skews younger. Platform-specific information like that in the hands of the right social media services company can be a hugely powerful tool to ensure a company’s social success!

  1. Strategy planning

Would you start a road trip without having figured out your route first? Unless you’ve taken up van life, probably not. An agency should help strategize the best route for achieving professional goals as efficiently as possible. A detailed plan can be custom-built around many elements like audience research, niche analysis, keyword study, set content pillars, paid vs. organic ad strategy, content calendar structuring, repurposing know-how, and so on. Services for social media marketing should speak to every piece of this ever-changing puzzle.

  1. Account/profile creation and branding

Signing up for a social account is easy, but factor in the right profile image to hook a casual peruser. Is your bio optimized for searchable keywords and conveying a clear message about who and what you are as a company? If you’re a retail store, do you know how to link to and integrate your product? Platforms like Pinterest and Instagram have developed features that allow users to buy directly from your business’ social account, so it’s vitally important for an agency to know how to keep the buying process as efficient as possible for your prospective customers!

  1. Content creation

What’s social media without content? Creation is certainly a unique skill set and one that can also be platform-specific. It can entail graphic design, video editing, music pairing, scriptwriting, storyboarding, caption, and CTA crafting, all requiring alignment with that strategic planning. That’s not to mention the plethora of content creation apps on the market today. It can take weeks to master even one; an agency with this service should know exactly which app is best for a project’s needs and be ready to prove it!

  1. Content publishing 

While we wouldn’t say, the act itself is complex, keeping up with it definitely can be. If anything goes wrong in the posting, be it a system error or human error, it can take a business owner’s valuable time to assess and sort the issue. Having multiple accounts to manage can confuse which content types are supposed to go to which platform. Sometimes pre-planned posts can end up not going according to plan when they clash with unexpected real-world events. Avoid appearing tone-deaf by keeping someone assigned to publishing management.

  1. Research and analysis

Success doesn’t just happen; it takes a lot of time and a lot of preparedness: keyword and hashtag research. Let a full-service social media marketing agency like Agency Partner take care of all that while you run your actual business! Competitor audit, influencer-partnership research, trend tracking, and that’s just for starters.

  1. Education and consulting

Social media for personal use is different from business use, which isn’t always intuitive. It can be hard to find the right balance between professional and relatable, and that’s where education and consultation come into play. You’ll set yourself up for the best long-term success by having someone(s) to teach you at least the basics of this hugely important marketing style, even if you don’t intend ever to be running it yourself.

  1. Community management

So, your posts are gaining you lots of comments and DMs and taggings? Congrats! Now comes typically the most time-consuming part of the process – managing the community you’re building. Make sure to look for social media engagement services. It’s crucial to engage back with users reaching out to you. Just hearting their comment on your latest post is a small gesture that can make all the difference in relationship building with your audience. Thank your community when they create and tag you in user-generated content (UGC), and repost them where appropriate! Especially important if those messages and DMs are about customer service issues, you need someone skilled in managing that sort of issue in a professional, ‘brand voice’-y way. No gesture within your community should go unacknowledged! 

Agency Partner Interactive is your first and last step in finding the right agency that offers you all 8 social media marketing services. Ready to take your company’s social media to the next level? Have you got any questions first? Let’s talk! Call our team at 214-609-1662 or send us a message to get started today!