Tag: social media strategy

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How to Supercharge Your Social Media & Email Marketing with Videos

Posted on | by devops

In today’s digital realm, where TikTok rules and streaming platforms abound, the typical consumer is on the hunt for content that’s snappy, relatable, and easy to digest. To remain at the forefront, businesses have to evolve, matching pace with the dynamic demands of their audience. The age-old strategies featuring plain text and static images are becoming relics. The modern toolkit for businesses is incomplete without one key weapon: videos.

The Transformative Power of Video in Digital Marketing

Video content is now the pulsating heart of digital marketing. This year alone, a staggering 82% of all generated content is expected to be video based. That’s a quantum leap from 2017, showcasing a 15-fold increase! If your brand hasn’t embraced this trend, you’re potentially missing out on a surge of engagement and conversion opportunities.

Hard-Hitting Industry Statistics

Video marketing isn’t just a fleeting trend; it’s the future. A slew of statistics reinforces its indispensability:

  • 80% of users prefer watching a video to reading written text.
  • Emails with videos can see a CTR surge of 96%.
  • Including ‘videos’ in your email subject line can lower unsubscribe rates by 19%, increase CTR by 65%, and increase open rates by over 26% (BigVu)

As for social media:

  • 93% of marketers assert that videos are the linchpin of their social media strategy.
  • An impressive 72% of social media users prefer video content compared to any other format.

Benefits of Videos for Social Media and Email Marketing

Higher Engagement Rates: Our neurons light up in response to visual content. With their captivating nature, videos glue viewers to the screen, translating to higher share rates. Platforms like Google and Facebook interpret this as a signal of high-quality content.

Enhanced Storytelling: Video surpasses the barriers set by traditional marketing. It allows brands to weave unforgettable narratives, building profound emotional ties. This is the secret sauce to bolstering customer loyalty and nurturing leads, setting the stage for future conversions.

Boosted Conversions: Data doesn’t lie. Videos consistently amplify click-through rates and propel sales or specific actions. A more engaged audience is more receptive to your calls to action. 

Engagement & Brand Awareness: In the vast sea of daily emails and social posts, an eye-catching video is your beacon. It commands attention, ensuring your brand remains top-of-mind.

Why Your Videos Deserve a Spot in Your Strategy

1. Algorithm Prioritization:

  • The Mechanics: Most modern social platforms employ algorithms that prioritize content likely to engage users. Videos, given their engaging nature, often fit this criterion perfectly. This means that posts with videos are more likely to appear in a user’s feed than static content.
  • Engagement Metrics: Videos tend to accumulate higher engagement metrics such as shares, likes, and comments. These metrics further signal to platform algorithms that the content is valuable, increasing its reach.

2. Enhanced SEO:

  • Dwell Time Boost: When users spend more time on a particular page (often with engaging videos), it sends a positive signal to search engines, improving search rankings.
  • Rich Snippets: Video content on your website can enable rich snippets in search results. This can include a video thumbnail, increasing the click-through rate from the search engine results page.
  • Backlinks: High-quality, informative, or entertaining videos are more likely to be linked to by other websites, enhancing your backlink profile and, subsequently, your SEO.

3. Repurposing:

  • Maximize Content Lifespan: Once you’ve produced a video, elements of it can be extracted and used in other content formats. Think GIFs, images, quotes, and audio snippets. This allows one piece of content to be disseminated in various ways across different platforms.
  • Cross-Platform Compatibility: A video made for one platform (say, YouTube) can be edited and adapted for another (like Instagram or TikTok). This ensures maximum visibility without creating entirely new content.

4. Improved User Experience:

  • Visual Learning: A significant portion of the population is visual learners. Videos cater to this group, providing an efficient method of information transfer that text alone can’t achieve.
  • Interactivity: Modern videos can incorporate clickable links, embedded forms, and other interactive elements, providing an immersive experience and a direct path to action for viewers.

5. Mobile Friendliness:

  • Consumption Patterns: With a growing number of consumers accessing content via mobile devices, videos offer a format that’s easily consumable on smaller screens compared to lengthy text.
  • Platform Integration: Platforms like Instagram and Snapchat are mobile-first and video-centric. Leveraging video ensures you’re optimizing for these platforms’ primary mode of content delivery.

The Pressing Need for Video in Your Marketing Arsenal

Gone are the days when a stock image and a chunk of text held sway. The contemporary consumer’s palate has evolved. They’re after rich engagement, interactivity, and value – and videos deliver on these fronts. Here’s how you can deliver:

Integrating Videos in Your Email Marketing Campaign

  • Subject Line Optimization: Your subject line is the first impression. Hinting at video content like “[Video Inside]” can increase your open rates.
  • Embed vs. Link: Gauge your audience’s tech landscape. Choose between embedding videos or linking to ensure a smooth viewing experience.
  • CTA Crafting: Every video should drive a purpose. Bolster it with clear CTAs, guiding viewers on their next steps.

Social Media Strategy with Videos:

  • Choose the Right Platform: Customize content to resonate with platform-specific audiences. While LinkedIn users might gravitate towards in-depth content, TikTok and Instagram users typically thrive on snappy, engaging pieces.
  • Diverse Video Types: Live streams, testimonials, explainers – offer a video variety that’s appealing to everyone.
  • Promote Your Content: Extend your video reach with sponsored posts or ads, amplifying reach and interaction.

Key Takeaways: Boost Your Campaign with Videos

The era where video is the monarch of digital marketing, especially in the domains of email marketing and social media, is here. Brands seeking to invigorate their strategies, amplify engagement, and scale conversion peaks cannot afford to sideline videos.

Your Video Marketing Ally: Agency Partner Interactive

Embarking on the video journey can be overwhelming, but with Agency Partner Interactive by your side, it’s a breeze. We’ve mastered the art of strategically embedding videos into social media and email marketing blueprints.

Our bespoke social media strategies have propelled our clients to staggering heights, like a 3k+ surge in Facebook reach and over 100 product sales within the first 2 months of the social media campaign.

Eager to elevate your brand and unlock new growth with the best Dallas digital marketing agency? Connect with us to learn about our social media services, and let’s build your next winning campaign one video at a time.

Holiday-social-media-marketing

How to Make the Most of Holiday Marketing on Social Media

Posted on | by devops

Social media is a powerful tool to help you grow your business. It can help you reach new audiences, increase brand awareness and boost sales. But if you want to make the most of social media in your holiday marketing campaigns, you need to plan. This article will show you how to take advantage of social media for effective holiday marketing campaigns: 

Start with Last Year 

Before launching your holiday marketing, look at last year’s campaign and see what worked and didn’t. Did you reach the target audience? What was the ROI? Were there any lessons learned that can help guide this year’s strategy? Look back on these questions to determine how successful your social media marketing has been so that you can improve upon it in the future. 

Audience Targeting 

The first step in creating a successful social media holiday campaign is to identify your audience. This may seem like an obvious statement, but you need to know exactly who you are trying to reach when it comes to marketing on social media. Identifying the right audience will help guide you through all other steps of developing your marketing strategy and ensure that all your efforts yielding the intended results. 

Once you have identified who your target audience is, it’s essential to understand their needs and preferences, interests, and demographics. You also want to consider what types of content they consume online so that this can be incorporated into any future campaigns or promotions. 

Choose the Most Effective Social Media Channels 

It’s important to choose the social media channels that will work best for your brand, and it can take time to know where you should focus. When choosing the proper social channels, consider these things: 

  • What is your target demographic? Are they using this platform? If so, how often? Do they respond better to videos or images? Is there a specific type of content that resonates with them on this channel?
  • How much time do you have to upload content? For example, if you only have an hour per week available but want to upload videos every weekday, then Instagram is probably not the best choice (unless those videos are quick and straightforward).
  • What kind of content do users engage with most on each channel? 

Be Creative 

You want your content to stand out and get noticed. Make sure you are using high-quality images, videos, and various formats and colors. This can include square, landscape, and portrait pictures, bright colors or black & white photos. You may also want to use different fonts for your text to grab people’s attention even more. 

Choose a Campaign Hashtag 

Choosing a hashtag is an important part of your holiday marketing campaign. It helps to create a cohesive social media experience and brings together your brand’s followers. 

A good hashtag should be: 

  • Relevant to your brand—This will help it stand out from other hashtags used by other companies, making it easier for consumers to find you online.
  • Easy to remember—The fewer letters or characters in the hashtag, the better! People won’t want to type out something complicated whenever they want their friends or family members to see what they’re up to. 

Run a Campaign 

A social media marketing campaign is the perfect way to get your brand noticed, but it can take a lot of work to come up with a concept that stands out in the crowd. For example, you could run a contest on Facebook and give away some products or services in exchange for “likes” from your fans. Another option is giving special discounts and promotions on certain days of the week or month. You can also offer special rewards for people who post photos or videos using hashtags related to your company, such as #holidayfun or #holidaygiftguide. 

If you’re not sure where to start when planning out your holiday marketing campaign strategy this year, we’ve got some tips on how you can make sure yours gets noticed: 

  • Be clear about what the goal of your campaign is before launching it! Clear goals will help keep everyone focused on achieving them instead of getting sidetracked by other projects.
  • Make sure everything about this project is measurable, meaning that there’s some way for people who participate (or don’t participate) to know whether they were successful at reaching their goal(s). 

Agency Partner Interactive 

With the right tools and strategies, you can make your brand shine year-round. If you feel your marketing could use a little boost, look no further than the digital marketing experts at Agency Partner Interactive. We’ve been helping small and large businesses in all industries achieve exponential growth, and we can help yours do the same! Reach out for your free consultation and proposal today! 

social-media-branding

5 Actionable Strategies For Social Media Branding

Posted on | by Agency Partner
Expert Tips For 5 Actionable Strategies For Social Media Branding

To succeed in business in 2021, you want to get some critical business strategies right for marketing. Two of these are your branding and your social media strategy.  A branding strategy is not just a logo or a color scheme. Successful branding runs much deeper than that. Your branding is essential because it is your identity and your essence. It is what builds a relationship with you and your potential customers.  Good branding signifies recognition and trust. All successful businesses need strong, consistent, and relatable branding.

Social media is how your brand can reach customers. The channels in which they can identify with your brand and where you can harvest those relationships from simple awareness and recognition to loyal and repeat custom. The power of social media marketing for businesses is not to be underestimated, and if you can get your social media branding right, it will pay dividends to your business. So here are 5 actionable strategies for social media branding.

Develop a user persona

Social media is all about people, and the better you understand people, the better you can design your content and campaigns. A user persona is a fictional representation of a social media user. Developing personas is a common marketing strategy and is fast becoming a popular social media strategy. The actionable step you can take is to develop two to five user personas.

These are social media users to whom you are aiming your content at, your potential customers. Develop them in great detail. Go beyond age and gender and utilize metrics such as what social media channels they are likely to use, at what times, what their income is, where they live, their hobbies, the types of media they respond to, audio, video, or text for example. The more detailed you can be, the better.

Why?

Doing this will help you create content that will appeal to them and allow you to publish it when they are most likely to see it. It will also enable you to develop your branding to align with your identified personas and appeal to them directly.

Develop a tone of voice

Your brand’s tone of voice on social media is fundamental. You will want to develop a tone of voice that is consistent and in keeping with your business. You will want to communicate in a way that resonates with your audience. For example, if you are an educational business that needs respect, you will want your social media content to be professional, grammatically correct, formal, and authoritative.

If you are a fashion retailer aimed at younger audiences, you may want to include emojis in your content and use a playful, fun tone of voice. The actionable steps you can take are to use the personas you have already created, identify the tone of voice that would best target your audience, and think about ways to convey your brand’s tone of voice in the content you create.

For example, will light-hearted GIFs with colloquialism speak best to your personas, or will more formal, knowledgeable text pieces be more appropriate?

Why?

A consistent and well-designed tone of voice will help build trust and understanding with your audience and build authenticity. It will also help to reach the audience you most want to reach by communicating in a way that appeals to them.

Create a sociable brand

If you are going to use social media for your business, you must remember that it is exactly that, social. Social media was created and originally used as a means of socializing. For seeing what friends and family have been up to in a shared space. As time has gone on, brands have got savvy to social media and found a place for themselves and their advertising.

That said, if you want to use social media to advance your business, first and foremost, you have to treat it as a social space. It is a place to engage with potential customers, talk with them, like photos, share posts, and interact. It is not a space to plug advert after advert.

To create a sociable brand, the actionable strategy is using social media to engage with its users, not advertise. Socialize with people you have identified in your user personas using the consistent and relevant tone of voice you identified in step two. Don’t just talk about yourself.

You have to talk about the interests of those you want to attract to draw them in and engage with you. Only when you have started to build a relationship can you start to use this space for advertising. If you feel out of your depth in terms of content creation and creating a sociable brand, consider using some of the best social media services available to either advise you or take over this aspect of your social media branding on your behalf.

Why?

Brands that use social media for advertising only will turn off potential customers. Their content will not add any value to the lives of their customers and will be viewed as unengaging spam that is not worth their time.

Uniform approach

While branding is more than just a logo or an aesthetical identifier having a uniform approach to your visual branding across your social media channels. As always, consistency is paramount, and sticking with the same color palette, fonts, and tone of voice is always advised. You may, of course, want to deviate slightly depending upon the platform to fit the user but don’t stray too far from your brand’s visual essence.

Some actionable strategies are to employ the services of a design agency partner to help design the aesthetics of your social media branding consistently and appealingly to your user personas.

Why?

Consistency will help increase brand awareness and recognition and, in turn, build trust and confidence in your brand.

Metrics

Measuring the effects of your efforts on social media can be difficult, particularly given its subjective nature, but there are means to measure your success. Social media channels offer various insight tools, and you can use these to measure your engagements.

When it comes to social media success, engagement is king, and content is queen. You can use these insights to experiment with the tone of voice, types of content you share, and when you share it to see what is best received by your audience. As a general rule, the more engagement you have, the better received your approach has been.

Actionable strategies include experimenting with the times and days you post your content and the type of content. You can then study the data insights to identify the most successful posts. This will give you a better idea of the types of posts and content that your audience enjoys.

Why?

No one wants to waste time lovingly creating content that isn’t seen or enjoyed by those aimed at.