Tag: Top digital marketing agency

SEO Split Tests

How To Stay on Top Of SERPs With SEO Split Tests

Posted on | by devops

SEO has always been an evolving practice, but in the last few years, it’s changed more than ever before. Organic search rankings are becoming more competitive, and Google is constantly testing new algorithms to make them even more difficult to crack. These changes mean that if you want to stay on top of the SERPs (search engine results pages), you need a strategy that adapts quickly and keeps up with these changes — which is where split tests come in!

What Is an SEO Split Test?

To put it simply, an SEO split test is when you run different versions of a page and compare the results to see which one performs better. For example, if you have two versions of your home page that are identical except for one element (such as a headline or image), then you can compare how they perform individually and with each other.

  • Run new tests to keep tabs on what’s working and what’s not
  • Use proven tactics to create pages that get high rankings

Why You Should Be Running an SEO Split Test

You probably already know that Google’s search results are continually changing. This can be frustrating because you always feel like you must be running an SEO campaign, but there’s also something exciting about it — you never know what change might help your SEO rankings.

If you want to optimize your site for maximum traffic, then an SEO split test should be part of your strategy. A split test lets you test different elements of your website without making any changes to it.

How To Set Up Your First Split Test

  1. Set up your test parameters. The first step is to determine the overall goal of your split test and the metrics you’ll use to measure that goal. This could be anything from adding several new email subscribers to increasing sales by 10%.
  2. Set up your goal-tracking code. You can set this up inside Google Analytics or any other analytics platform that you’re currently using or on your website itself (in which case it should be a JavaScript tag). Ideally, though, have both!
  3. Create audience lists for each variation of the ad and make sure they’re in separate campaigns (or if they’re not, then at least separate ad groups). You may want to include different audiences based on location and demographics here as well so that when one changes over time, another doesn’t get affected by it accidentally. For example, if we were doing this for an eCommerce store selling women’s clothes online, we might have separate audiences called ‘Women 18-29’ versus ‘Women 30-60+’. The same goes for conversion goals—setting them up two different ways will help ensure accuracy later on when measuring results since they won’t affect each other directly.

What Makes a Good Topic For A Split Test?

Before you start creating your split test, it’s important to have a good idea of what you want to test. Here are some questions that can help you decide on the best topic:

  • Do I want to test headlines?
  • Would it be better if I tested different images?
  • Do my landing pages need improvement?

Asking yourself these questions will help ensure that whatever topic you pick is relevant and measurable. You’ll be able to answer them more easily once you’ve chosen a topic for your split test!

How To Run an Effective Split Test Campaign With Google Analytics & Optimizely?

When you’re running a test, there are two types of data you can collect: qualitative and quantitative. Qualitative data is more subjective, while quantitative data is more objective.

Qualitative data is a way to get feedback from your customers about what they like and don’t like about a particular page or product. For example, if you want to know what people think about the copy on your home page, then ask them! One way to do this would be with an exit survey or visitor chat box on your site that asks users why they left without converting into a lead or sale (and/or whether they found what they were looking for). In this case, it might be useful to ask whether someone was confused by any specific part of the page—and then rewrite it accordingly so that others aren’t lost as well!

Quantitative data is a way to measure how well your lead generation campaign is performing. For example, if you want to know what percentage of visitors are becoming leads on your site, then provide an opt-in form that asks for their name and email address in exchange for something.

Conclusion

Split testing can be a valuable tool for any company, but it’s important to understand the basics before diving in. There are many ways to run an effective split test, so we recommend starting small with one or two tests and working your way up from there. You can use Google Analytics and Optimizely together to track all of your results, but keep in mind that some platforms offer more robust features than others when it comes down to data collection and analysis.

Your website is the cornerstone of your marketing strategy. Agency Partner Interactive can help you optimize it so that it can rank #1 on Google for relevant keywords and drive more traffic to your business. The time to get started is now! Contact us today for a free consultation!

clutch_reviews

Agency Partner Interactive is Making Waves in Digital Marketing in Dallas/Fort Worth

Posted on | by devops
API Making Waves in Digital Marketing

For over ten years, Agency Partner Interactive has been at the forefront of leveraging technology to drive revenue for businesses. We give ourselves the goal of changing all our clients for the better.

But we need to prove that, which is why we created our Clutch profile to begin gathering reviews from our clients and partners. After two years of letting the results come in organically, we are happy to say that we are getting an overall positive reception from our clients and partners.

We have so far collected thirty-nine reviews. Our average score through all of them has been five stars. This is an excerpt from the latest one that was published recently.

clutch_review 

We appreciate these reviews and the effects they’re causing for two important reasons. First, they inform the market of the services we offer and the quality they can expect if they choose us as their project partner. Second, they inform our team of our strengths and the areas that require adjustments to further improve our processes.

These kinds of reviews and feedback operate as good barometers for the quality and temperament of any vendor. They come from unbiased sources that have direct experience with how the service provider operates. But that’s not all they have to offer.

This website has areas that showcase leading firms from every industry on their directory based on the scores they get from reviews. It acts much like a top scoreboard except for companies, and the criteria is customer service.

We are happy to say that Agency Partner Interactive is in the top five best digital marketing agencies in Fort Worth according to that list. It quickly communicates that not only are we providing the best services in our field. But that we are causing real positive change to our clients.

This improvement is important because we want our potential clients to know we are a top digital marketing and web design/development agency. Using agencies is a cost-effective way to gain an edge for your business.

We endeavor to spread awareness on the viability of this business strategy because the benefits are too substantial to ignore. Explore our website to learn more about the services we offer and what we can do to improve your operations. Contact us today and get an expert opinion on how we can grow together.

digital-marketing

10 Clear Reasons Why You Need Digital Marketing

Posted on | by Agency Partner
Expert Tips For 10 Clear Reasons Why You Need Digital Marketing 

It doesn’t matter the industry you’re in; the common goal in all organizations is growth. Not all companies have the marketing budget to do print advertising, radio adverts, or TV advertising. But that doesn’t mean that you have to throw in the towel; digital marketing has become the pioneer in brand building. Here are 10 reasons to prove why:

1. Budget Fit

Of all the sorts of advertisements available, digital marketing is the most affordable option. Even if you outsource to a Top digital marketing agency or an Agency Partner, it will come out cheaper than what other options costs would have accumulated to.

2. Access In the Palm Of Your Hand

62.07% of the world’s population owns a smart and feature phone. That is 4.88 billion consumers who visit social media sites daily, check their emails, and use other apps. Utilizing digital marketing tactics like Email Marketing, Facebook ads, google ads, and text marketing, you build brand awareness subconsciously. At the same time, the magnitude of possible customers browses through their social media and other apps.

3. Adjustable

Because you are not stuck in a medium to a long-term contract on a traditional advertising campaign, changing an ad that performs poorly is instant. There is no need to wait out the agreed-upon expiration period because there is none with digital marketing. You need first to establish the best creative way to market your company digitally.

These can include email marketing, social media posts, and banner ads. Suppose you find a particular digital marketing strategy works better than the rest. In that case, you can pump more resources in that avenue while canning the rest.

4. Brand Awareness

Since lockdown, online shopping trends skyrocket due to the sheer convenience and safety. Using google ads and Facebook ads, you appeal to these customers and build your brand awareness in the process. You can also utilize Affiliate Marketing to help boost sales further.  

 5. Mixed Media

Digital marketing thrives on using mixed media to deliver and promote your product or services. Not just using the standard text and picture, it incorporates more visual material like videos and audio. Youtube, Facebook, and other social media apps’ popularity are all due to their capability to connect its consumers through mixed media.

Using mixed media makes it easier for your customers and potential customers to understand what you want to say and your product. Advertisement using mixed media has a higher success rate than more traditional methods. Using social media marketing with mixed media will make your customer experience memorable and help build your brand awareness in the process.

6. Relations

One of the big misconceptions is that you will lose important input from your customers should you use digital marketing. On the contrary, it’s easier for your customers to interact with you and engage with them continuously, thus building and strengthening your relationship and credibility. Various methods can gather the data and messages, like the comments section, blogs, newsletters, and reviews.

Using these tools can quickly alleviate misconceptions and answer frequently asked questions about your product. Showing your customers your willingness to interact with them will establish trust. And using their suggestions or dislikes in the comments, you can alter your product. Marketing the new, improved product will be more accessible and better accepted by your customers because they feel that you respect what they have to say.

7. Monitor To Evolve

Digital marketing allows you to become a Big Brother, but in the best possible way. The use of cookies will enable you to see which blogs, content, review, and other methods your customers read or watched before purchasing your product or service.

Studying this data, you can make a more conscious decision on which marketing method is the most appealing to your customers and which isn’t. Logically, you will then boost these social media marketing methods and instead remove the ones that don’t work to free up more resources to concentrate on better projects.

8. Be The Expert

Because digital marketing makes it easier for you to communicate with your customers about your product, you can start leaving your mark as the expert on your industry and product or services. Answering questions quickly, writing content and blogs to highlight the pros and cons of your product, and even doing podcasts will grow your trustworthiness with your customers. Your customers will then instead come back to you for further knowledge and before buying your product.  

9. Social Media Influencers

Partnering with a social media influencer has become a fast-growing trend in the digital marketing area. These are individuals who are highly active social media users. They have already established their credibility with their thousands or even millions of followers as one of the experts in their particular industry. Social media influencers include actors, actresses, athletes, musicians, highly successful business people.

But not all of these influencers come from the silver screen or Forbes 100; many influencers are ordinary everyday people who are ambitious and work hard to obtain their credibility. Influencer Marketing is well worth investing in, but you need to ensure that the influencer aligns with your industry and has the same target market.

10. Rank Higher Than Your Competitor

SEO (Search Engine Optimization) is one of the digital marketing strategies. It all revolves around where your company’s website ranks when keywords are being searched. Why is this important? Pretty simple, human nature dictates that we usually gravitate to the first 5 options when presented with multiple choices. So if your company’s website doesn’t rank even on the first page of the search engine, then the chances are that there will not be much traffic directed to it.

Therefore, you need to optimize your Off-page SEO, which is external signals and links, as well as your On-Page SEO, which is all about your website and where it ranks. The better your Off- and On-page SEO ranking is, the more traffic it will divert to your website. The more traffic it gets, the more sales you can make. But most importantly, the more credible you will be.

Digital marketing is all about influence and credibility to boost your company’s sales. It’s the new area in advertising which is faster, better and can reach more customers than you can fathom. Suppose you don’t already have a digital marketing team busy increasing your brand awareness and rankings. In that case, you are already losing money and customers to your competitors. So get in the race fast!