Tag: Voice Search

black-friday

9 Little-Known Black Friday Marketing Strategies That Work

Posted on | by devops

Black Friday is one of the most important days for retailers, and it’s no surprise that many companies use it to drive sales. However, not every business has mastered the art of Black Friday marketing. If you want your Black Friday campaigns to succeed, we’ve got nine little-known strategies that will help you reach your goals: 

  1. Get Your Site Ready for Traffic

To ensure that your site can handle the traffic spike and make sure it’s available for customers to access, follow these tips: 

If you still don’t have a website, make one! Today’s consumers expect brands to be online and accessible 24 hours a day. So, if you don’t already have a functioning eCommerce site set up for Black Friday and beyond, then now’s the time! 

Make sure your website is mobile-friendly. According to research conducted by Adobe in 2012, more people are shopping from their phones than ever before. To ensure a positive customer experience on all devices, use responsive web design techniques that let users view content in the same way regardless of which device they use (smartphone or computer). 

Make sure your website can handle the surge in traffic. This is where load testing tools can come in handy. Use them to simulate different levels of traffic and determine if your site can handle the increased load before Black Friday hits. 

  1. Create Black Friday Social Media Buzz
  • Post images and videos on social media
  • Create a hashtag for your Black Friday campaign to help customers and prospects find you and create a buzz about your brand in real-time.
  • Engage with customers on social media: answer questions, ask them what their favorite holiday deals are, and offer suggestions on how to save money during the shopping season (early bird specials, gift card deals).
  • Use influencers to help promote your Black Friday campaign: reach out to bloggers or local celebrities with large followings in your business or industry to see if they’d be willing to post about any special offers related to Black Friday sales.
  1. Create A Black Friday-Specific Landing Page

A landing page is a web page that acts as an online sales funnel. It’s used to capture leads and drive traffic to conversion points on your website, such as an eCommerce checkout or signup form. 

Landing pages are often used during events like Black Friday and Cyber Monday. If you have a presence on social media, you can also promote unique coupons or promotions for the duration of your event through ads with links that lead back to your landing page. 

Make sure your Black Friday landing page is relevant to your target audience. Also, make sure it includes the following: 

  • A call-to-action (CTA) button—typically “Shop Now” or “Buy Now.”
  • A clear value proposition: why should someone buy from you today?
  1. Preview Live on Instagram

Create a preview video of your product or service. After you’ve created the video, share it on Instagram to see if people like what they see and want to buy. 

If you’re selling an item that requires assembly, show how easy it is to put together. Explain how your team delivers excellent customer care beyond expectations if you’re offering a service. 

You can also create a “story” in Instagram stories (a series of photos and videos) that highlights your product or service in action. 

  1. Give Your Subscribers a Sneak Peek

Giving your subscribers a sneak peek of what you will be offering for Black Friday is a great way to get them excited about the upcoming event. You could also give them a discount code they can use on Black Friday, which will help get them in the buying mindset.  

The most important thing to remember when using this strategy is to ensure the sneak peek entices people to buy from you. If possible, send out an email with some sample products or services and show how awesome they will be on Black Friday when everyone else offers similar products/services at discounted prices. 

  1. Retarget Recent Visitors with a Discount Offer

Retargeting is a powerful tool that can help you increase sales. It’s handy for converting visitors who have abandoned their carts and browsing customers who have yet to make purchases. 

You can use retargeting to target customers who have visited your website in the past. This way, when they visit again, they’ll see an ad reminding them of the benefits of purchasing from you, and this will encourage them to convert into paying customers! This strategy works best if you have clear messaging about why someone should make a purchase, such as “our products come with free shipping” or “we offer 30-day returns.” 

  1. Follow Up with Existing Customers

The best time to reach out to your existing customers is during the holiday season. This is when everyone is looking for gifts and trying to find the right one for the people they care about. Make sure you’re top of mind by sending a timely email marketing campaign that reminds them of your products or services, offers a discount (either in-store or online), provides freebies, and gives them free trial periods on your products. 

  1. Set Up Retargeting Ads for Abandoned Carts

Abandoned cart ads are great for a few reasons: 

  • They’re easy to set up.
  • They don’t take much time or effort (even if you need to create new ad copy).
  • They can bring back customers who may have forgotten about your product or service.

The idea behind abandoned cart retargeting is simple: when a user abandons their shopping cart on your site, you send them a follow-up email or text with a discounted offer to try and bring them back into the fold.  

  1. Retarget Prospects with an Email Campaign

Email marketing is one of the most powerful tools in your arsenal, and it’s a highly effective way to reach your target audience. A retargeting campaign is a great place to start when you want to reach out to people who have shown interest in your products or services but have yet to purchase. 

A retargeting email campaign works like this: when someone visits your website, browser cookies allow you to monitor their web activity and serve ads based on what they do online (and where they do it). If you sell t-shirts, for example, you can track which pages someone has visited on your site and serve ads for related products like socks or hats when they visit other sites. You can also use data from social media platforms such as Facebook and Instagram so that if someone liked the shirt of yours that another customer bought last year (which makes them likely), they would see an ad for this year’s version of that same shirt while scrolling through her feed! 

Agency Partner Interactive Can Help You Get Started 

And there you have it! These are some of the most basic, yet effective marketing strategies for Black Friday. Once you’ve decided which approach works best for your brand, it’s time to implement it. Agency Partner Interactive’s team of digital marketing experts can help guide your company through data-driven decisions to increase traffic, build your brand voice, foster a community of loyal followers, and more. Send us your proposal today! 

digital-marketing-trends

8 Digital Marketing Trends to Watch in 2023

Posted on | by devops

Digital marketing is a fast-changing industry, and it’s critical to stay up to date on the latest insights that are shifting the landscape. If your competitors understand better how to implement these trends before you, they’ll be able to outmaneuver you and take away more of the market. So, as we head into 2023, here are eight of the most significant trends in digital marketing you should know about: 

  1. Shoppable content

Shoppable content is a way of integrating eCommerce into your content. 

When done correctly, it allows you to create an experience for your customers that’s more relevant and convenient for them. Shoppable content allows your customers to click on something and purchase it directly from the page they are on. This can also be used as an alternative method of monetizing your content by creating a stronger connection between your brand and your customers to drive more sales. 

You could use it as an opportunity to sell an item directly through a product listing or even create an entire store with products matching your website’s overall theme. 

  1. Voice search

Voice search is the future. It’s growing rapidly as one of the most frequently used methods of searching compared to traditional text-based search. 

Voice search is more accurate to how consumers search online than typing a query into a text field. People often make spelling mistakes when typing, which can lead to poor results in a text-based search engine. However, voice commands are easier for algorithms to understand because they use simple language instead of complex sentences and long words (e.g., “find me hotels in San Francisco that have free breakfast”). 

When you ask someone a question by speaking into your phone, there’s no need to type out the question. Speech is also a more natural way to ask a question, and the convenience makes this interface much more desirable than typing things out. 

  1. Artificial intelligence

Artificial intelligence is a technology that can be used for digital marketing. It can help automate tasks like sending emails and updating social media. AI also has predictive capabilities, mimicking customer behavior. 

AI can be used to create custom content for each visitor on your website based on what they have previously viewed or searched for online, now or in the past. You may have heard that Google is using AI to provide search results filled with answers instead of just links.  

  1. Real-time social media marketing

Real-time social media marketing is a way to get your business in front of potential customers who are looking for your products/services. It can be used as part of an ongoing strategy or as a standalone approach, but it’s important to know what makes this tactic so effective. 

When you use real-time social media marketing effectively, you’ll be able to capitalize on opportunities that arise during the day and react quickly to negative feedback from customers (or even competitors). This will help ensure that your company maintains its reputation and builds loyalty among consumers who either already love what you do or are just learning about your company’s value. 

  1. Programmatic advertising

Programmatic advertising is the practice of using software to purchase digital advertising space. It differs from traditional advertising because it gives advertisers more control over their ads’ targeting, placement, and frequency. 

To use programmatic advertising effectively, you need to know how it works and how your audience interacts with your brand online. Here are some questions to ask yourself: 

  • Do you have a website?
  • What kind of content do people use on your site?
  • How often do they visit it?

If you can answer these questions, then you’re well on your way! 

  1. Personalization

Personalization is vital in digital marketing because it helps you to connect with your audience. It can improve customer service, create a more engaging experience for your customers, and increase conversion rates. 

Customer service: Personalization allows businesses to customize their response based on each customer’s needs. This can help companies provide the best service possible while saving time and money. 

Marketing: Personalization allows brands to deliver a more effective message by providing content that speaks directly to customers’ interests and needs, making marketing more relevant and efficient than ever. 

Conversions: Personalizing your web pages also increases engagement with customers. Whether that’s offering discounts or creating interactive experiences like quizzes or customized recommendations based on past behavior, giving your customers what they want when they want it is paramount to increasing your conversion rate. 

  1. Authenticity and transparency

The importance of authenticity and transparency in digital marketing is obvious. Consumers want to feel like they’re getting a fair deal, and marketers are constantly trying to build trust with their audiences. But what does it mean to be authentic? What does it mean to be transparent? And how can you measure your efforts at being both? 

The first step towards building trust with customers is understanding what authenticity means for your brand and business. For example, if you’re selling a product that’s traditionally been seen as high-end or luxury, then a more authentic approach would focus on the craftsmanship that goes into making the product rather than promoting its designer brand name or exclusive price point. The goal should always be creating an experience that feels real—not just saying things because they sound nice or impressive but because they align with who you are as an organization. 

  1. Video marketing for all devices

As the world’s most consumed content on the internet, video content is also the best way to engage your audience. 

Video is so popular because it makes people feel like they are part of something they care about and want to share with others. In fact, YouTube reported that more than 150 million hours of video are watched daily on their platform alone! It’s not just text or images anymore; it’s all about video for all devices. 

Digital marketing constantly evolves, so keeping up with the latest trends can seem daunting. But if you keep these eight trends in mind, you’ll be well on your way toward staying ahead of the curve—and maybe even invent some new trends along the way! 

Agency Partner Interactive can help you get ahead 

As one of the fastest-growing digital marketing agencies in North Texas, Agency Partner provides bespoke web design and development and internet marketing expertise. We specialize in social media marketing, email marketing, content strategy, SEO, and more. Make 2023 your year of explosive growth by sending us your proposal today! 

how_to_optimize_your_website_for_voice_search

How To Optimize Your Website for Voice Search

Posted on | by devops
Tips From Search Engine Optimization Experts

Voice Search is one of the most growing trends of the past few years. If you don’t believe that, here are a few core voice search statistics you should be made aware of.

  • Smart speaker sales have grown tremendously across the globe and will reportedly surpass $30 by the year 2024, according to Global Market Insights. 
  • 55% percent of households are expected to own a smart speaker by 2020, according to OC&C Strategy Consultants.
  • 71% of smart speaker owners predict they’ll continue conducting voice searches in the future, according to PwC. 

That’s not all. Here’s an interesting infographic from Dialogtech that displays how smart speaker owners will use their devices in the future. 

How Often You Will Use Voice Devices in the Future
Question: How Often You Will Use Voice Devices in the Future

As you can see, voice search is a massively growing trend. With that said, here’s how you can optimize your website for voice search.

Perform Long-Tail Keyword Research

If you’re using current technology, chances are that you’ve performed numerous voice searches. For example, if you’re on your way to a new job, you’ve likely asked Google to say, “Google, where are the nearest coffee shops near me?”

If you haven’t, then you’ve probably asked Siri, “what’s the weather looking like outside?” Regardless of the questions you’ve asked using a voice search, there is one thing in common with all of the search terms you’re using.

Almost all of the search terms you’ll use in voice search are long-tail keywords. Integrating long-tail keywords into your SEO Srategy can work wonders if you’re trying to generate qualified leads via a smart speaker.

It’s as simple as using your keyword research tools to find popular long-tail keywords and generating vivid variations of each one you find. 

Use Local Keywords

Like Long-tail Keywords, utilizing local keywords is also important for Optimizing your Website for voice search. People commonly use smart speakers to find local businesses. Therefore, don’t count on Local SEO to go out of style now.

You’ll still need to perform a lot of research on local keywords in your industry and invent creative ways of integrating these search terms in your site. For example, you can produce a FAQ page (we’ll get to this later) to post all of your local keywords and begin accumulating SEO real estate. 

Provide Immediate Results

When people use smart speakers, they expect immediate results. So, what does this mean? If you are trying to find a nearby donut shop on a smart speaker, would you really feel comfortable visiting a shop if your speaker didn’t give you any information on star reviews or even a phone number?

With that said, make sure your Google My Business (GMB) profile is up-to-date and carries all of your business info. Your smart speaker will typically derive all of its information from your GMB profile.

Still, this isn’t all. You’ll also need to make sure you have a fast website that’s extremely informative.

Optimize for the Buyer’s Journey

Regardless of the apparatus people use to conduct a search, optimizing your website for the buyer’s journey is a critical aspect of the sales and marketing process. For example, let’s say that you want to purchase a smart speaker. 

This is what a typical buyer’s journey will look like and what you can expect a potential query to look like for each specific phase.

  • Awareness: “What’s the best smart speaker available?”
  • Interest: “Can you set an appointment with Google Home?”
  • Evaluation: “Is Google more intelligent than Siri?
  • Purchase: “How much does Google Home cost?”
  • Customer Support: “Why isn’t my Google Home not working?”
  • Loyalty: “What are some products that work with Google Home?”

Predicting which questions your customers are asking via smart speaker will help you to create a roadmap and design content that will guide them through each phase.

Add FAQs

Adding FAQs to your website is a great way to improve your SEO Ranking for popular questions surrounding your products or services. Google is already displaying popular questions in their organic search results.

If you take these questions and provide in-depth and helpful answers, there’s a good chance that Google or another search engine will feature your answer as a rich snippet. Since smart speakers almost always rely on rich snippets for the answers of questions, this can serve as an amazing boost to your website.

Is Your Website Ready?

It takes a lot of effort to make sure that your website is ready for voice search. If you want to receive professional assistance, give us a call at (214) 295-5845 or visit our website at Agency Partner Interactive for more information.

Not big on reading? That’s okay. Watch “How To Optimize Your Website for Voice Search” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

what_is_voice_search_and_why_It_matters_to pay-per-click_(ppc)

What Is Voice Search And Why It Matters To Pay-Per-Click (PPC)

Posted on | by devops
Tips From Pay-Per-Click (PPC) Experts

Voice search is a growing trend around the world, especially in this quarter of the century. According to OC&C Strategy Consultants, 55% of households will own a smart speaker by 2022. 

In addition, 65% of 25-49 year-olds use a smart speaker at least once per day. With that said, is there a correlation between voice search and pay-per-click (PPC)? If so, can voice search impact the performance of a PPC Campaign?

All of these are interesting questions that have answers. Take a look below for more information.

What is Voice Search?

Voice search is a practical way people use a smart speaker to conduct an online query. Alexa is a popular smart speaker that allows users to search for local businesses, ask questions, and shop digitally.

You can also use your smartphone to conduct a voice search. The reason voice search is becoming more popular is that it’s more convenient than typing out a query. Voice search is set to surpass traditional search by 2020. 

This means marketers will know how to leverage Voice Search to complement their other Digital Marketing initiatives, particularly PPC.

What is PPC?

PPC is a Digital Marketing Advertising model that’s used to drive traffic to websites. Businesses that use PPC Advertising pay publishers when their ads are clicked. This is a mutual benefit to both parties – publishers make money and businesses receive exposure.

You’ve likely seen a PPC ad recently while searching for a raincoat online. PPC Ads typically are positioned above organic search results. In the near future, Pay-Per-Click (PPC) Ads could be displayed on smart speakers.

Continue reading below to see how this can be taken into effect.

Voice Search May Get Monetized Soon

Voice search is continually growing. However, it hasn’t been monetized yet by major publishers such as Amazon, Google, and Apple. This may become a problem in three major ways:

  • The rise of voice search will cripple traditional PPC Advertising
  • Online advertising would have to change if it can’t be Monetized.
  • Google, Amazon, and Apple would lose out on significant advertising revenue.

Simply put, publishers can’t afford to allow voice search to grow any further without monetizing it. Nonetheless, it will become a challenge to allow ads to be displayed on voice speakers without impeding its usability.

This challenge will have to be embraced very soon since more and more consumers are using voice search everyday for routine tasks. 

What Does This Mean for PPC?

Since it remains likely that publishers will begin to monetize smart speakers in the future, one can’t help but imagine that PPC fundamentals will also change. With that said, marketers must stay on their toes.

Many businesses depend on their PPC Strategy to drive qualified leads and revenue. If PPC were to drastically change, it would become difficult for these businesses to succeed. The only viable solution is to make voice search a part of your marketing strategy.

Leverage Voice Search Today!

Do you want to begin using voice search as a staple in your Marketing Strategy? If so, give us a call at (214) 295-5845 or visit our website at Agency Partner Interactive today.

Not big on reading? That’s okay. Watch “What Is Voice Search And Why It Matters To Pay-Per-Click (PPC)” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!