Tag: web designers

UI-UX-trend

Top 5 UX/UI Trends for 2023

Posted on | by devops

We’ve seen a massive influx of websites and apps that use micro-interactions, machine learning, and artificial intelligence (AI) to create a seamless user experience. Almost every website or app you use today has been designed with one or more of these UX/UI trends. Although many businesses are still trying to get the hang of it all, some trends have already proven their worth — and will only become more critical in the coming years: 

  • Immersive Scrolling 

Immersive scrolling combines two design trends: parallax scrolling and infinite scroll. Parallax scrolling happens when two or more layers scroll at different speeds, creating a 3D effect for your website visitor. 

Infinite scroll adds another dimension to the experience by allowing users to scroll beyond the bottom of a page and load more content as they go. This can be used with parallax scrolling to create an immersive user experience that keeps users engaged with your site. 

  • 3D and Animated Visual Elements 

3D and animated visual elements are becoming more popular because they can create a more captivating experience for your visitors. They can show product features or highlight key information, but the most important thing about 3D and animated visuals is that they’re entertaining for your audience. 

Your website visitors will appreciate the effort you put into making their experience as enjoyable as possible, even if it only lasts for a few seconds, so keep this trend at the top of your mind when designing your 2023 marketing strategy! 

  • Increased Accessibility 

Accessibility is a legal requirement for many websites and is an excellent way to boost customer satisfaction. 

Accessibility is essential for everyone, but it’s especially vital for people with disabilities. That doesn’t mean you need to build an accessible website from scratch. You can start making your site more accessible by following some simple UX design principles: 

  • Empathy: understand the needs of your audience and their concerns when interacting with your brand or website. 
  • User research: this step is an essential part of design and development, but it’s equally important for creating accessible designs. It’s imperative to reach out to a diverse audience, ensuring you are considering individuals with varying cognitive and physical needs. After you understand these concerns, you can resolve their issues with innovative and helpful solutions. 
  • Inclusivity: this aspect is critical for today’s consumers. They want to work with a brand that ensures all audiences feel heard and seen. Individuals with disabilities must be brought into the fold when designing a holistic web and mobile experience. 
  • Navigation: ensuring your website is mobile-friendly is crucial for all audiences, specifically for accessibility purposes. It’s important to give users multiple navigational options. If some users need assistive devices, UI/UX designs need to consider how that impacts their interaction and provide solutions for how users can control how they interact with your site.
  1. Personalization Tools 

Personalization tools are all about making your website more relevant to your customers. It’s a way of creating a more personalized experience for the user by providing them with content tailored specifically to their interests and needs, creating an individualized experience for every visitor. 

Many different personalization methods are available, from simple cookies that track users across multiple devices and sessions to sophisticated AI-powered machine learning algorithms. But no matter which method(s) you choose, it’s important that they give each visitor an individualized experience while also providing value. The goal should always be to ensure that the website is relevant to the user. 

2. Dark and Anti-Light Modes 

Your customers may have experienced eye strain and fatigue from using your website or app. To help them, you can create a “dark mode” option. Dark mode removes bright backgrounds and makes the text on your site easier to read.  

Additionally, if you have visitors with low vision or color blindness, a darker color scheme can offer easier access to your site/app content without straining their eyesight. 

Agency Partner Interactive as Your UI/UX Design Agency 

In summary, UX/UI has become essential to every business’s digital presence in the modern age. It can help you keep up with your competitors, build customer loyalty, attract more audiences, and generate revenue.  

As an award-winning website design and development company, Agency Partner Interactive’s design team can help you create a compelling, inclusive digital presence catered to your audience base. We work to understand your users and build responsive, meaningful, and satisfying experiences for all users. Get your free proposal today! 

shopify-website-builder

Why You Should Use Shopify to Build Your E-commerce Website

Posted on | by devops
Expert Tips For Use Shopify to Build Your E-commerce Website

 

In today’s rapid pace digital age, people are increasingly favoring convenience over the brick-and-mortar in-person experience. These days people want everything instantly, from food and financial transactions to shopping and social interactions. People want to order their food with a tap, search for Mr. or Mrs. Right with a single swipe left or right, and be able to send money to a friend with little more than a glance.

With 2021 not yet a month old and still amid a historic pandemic, the appetite for convenience born out of comfort and necessity is only increasing. Luckily businesses of the massive, medium and mom-and-pop sizes are stepping up and creating plenty of e-commerce platforms to satisfy our taste buds for convenience.

In this blog, we will discuss the e-commerce platform Shopify and cover some of the reasons you should use it to build your e-commerce website.

What is Shopify?

Simply put, Shopify is a paid commerce platform that allows you to create and develop an online store where you can market, sell and even ship your products to customers.

Shopify is subscription-based, so you do need to purchase a membership plan before you can get started. But don’t worry too much about the cost because part of what makes the platform so popular is its range of affordable pricing plan options. Click here to see pricing.

What can you sell on Shopify?

Shopify supports a vast array of e-commerce businesses. Subscribers can sell physical products, digital products, drop ship products, and almost everything in between (as long as it is legal).

For example, businesses that offer customization for things like furniture, clothing, jewelry, and more can sell services in the form of appointments. Or similarly, a personal trainer or lawyer can sell consultations.

According to a recent study from Shopify, their highest trending items for 2020 were peel-off-face masks, nail polish, exercise bands, water bottles, blankets, and yoga mats. So if you’re in the personal care or wellness industry, Shopify is an excellent option.

Almost anything goes when selling on Shopify. But there are some prohibitive products such as alcohol, tobacco and e-cigarettes, CBD, fireworks, drugs, video game currency or credits, firearms, and weapons.

Benefits of using Shopify

Shopify’s website builder is easy to use. The simplicity of the platform is probably its most significant selling point. Shopify is tailor-made for inexperienced users. It’s simple to add products, process orders, and you can even create discounts and promotions.

Shopify’s drag-and-drop editing tool makes web design a breeze.

A wide variety of themes are available for users to choose from, and paid themes to give you even more options to create a unique and distinctive store and stand out from the crowd. Sellers can benefit from their responsive, speed-optimizing, and mobile-friendly web layouts.

Help can be easily accessed if needed, with Shopify offering technical support every hour of the day through a multitude of ways, including live chat, phone, and email. Self-help options are also available.

Another benefit of the e-commerce platform is its low cost. But as mentioned earlier, the platform has a wide range of price plan options to choose from.

Disadvantages of using Shopify

While Shopify comes packed with nearly all the features small businesses could want and need to create an e-commerce store, not every company is created equal.

Every business has specialized needs, and in this area, Shopify comes up short.

Shopify lacks many business-specific features requiring users to purchase add-ons to get their store fleshed out to their full vision ultimately. These add-ons can be costly and tend to increase your monthly fee.

It is safe to say all businesses have customer support issues, and as available as Shopify’s support may be, they are not immune from problems. Recent reviews on their customer support are mixed, which is something to be mindful of.

Shopify features and options

Subscribers have access to fraud analysis with Shopify. Fraud analysis helps to identify fraudulent orders and essentially reduces chargebacks (and stress).

With Shopify, you can choose the Shopify Payments feature (with payment methods like Visa, Master Card, Apple Pay, etc.). Using the Shopify Payments feature, you are PCI (Payment Card Industry) compliant. While you can use other payment providers, you may have to pay for transaction fees.

Shopify’s shipping tool allows you to integrate major shipping carriers to calculate real-time shipping rates. You can buy and print shipping labels directly from your admin panel. With Shopify Shipping, you can also display calculated rates in your customers’ shopping carts.

You can integrate your Shopify store with your social media accounts like Facebook, Instagram, and Pinterest so that your products can reach a wider audience.

Lastly, one of the most visible trends in e-commerce is the unprecedented usage of mobile devices. Shopify is great because it offers mobile apps for Android and iOS, which will let you manage your store from anywhere.

Is Shopify right for you?

Shopify is a brilliantly easy-to-use e-commerce platform. The subscriptions are reasonably priced, and the wide variety of themes to choose from are appealing. Ultimately the choice is yours in terms of what e-commerce platform you decide to use.

Shopify’s website builder is nearly perfect, offering just about everything necessary for small businesses to create and operate an e-commerce website.

When making your decision consider your business’s needs now and where you envision growing in the future.

Get the website you want now!

Do you want something more specialized, more customized, more uniquely you? If you want your website to have a personalized, expert touch, our e-commerce website development experts here at Agency Partner are ready and willing to work with you.

We are a full-service digital marketing agency based in Dallas, Texas, offering everything you need for now and years to come. From web development and e-commerce solutions to social media marketing, search engine optimization, brand strategy, and much more.

A top-notch e-commerce website is essential for your business. Let our web design experts help you create the bigger and better website you envision – Texas-style!

Not big on reading? That’s okay. Watch “Why You Should Use Shopify to Build Your E-commerce Website” instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!