Expert Tips For Get Your Time Back and Reduce Your Stress with a Web Maintenance and Support Retainer?
Managing a website can be overwhelming, especially if you don’t have the right tools, know-how, or time. It’s exhausting to monitor your website and social media, write content when none exists, and manage other online marketing tasks. No wonder many small businesses and nonprofits leave their websites unattended for months (or even years).
Your website is the engine that drives your online business. It must be maintained and updated regularly to keep your business moving forward. So why not have it cared for by a team of professionals committed to helping you produce results?
You’ve worked hard building your business and online presence, but if you haven’t taken care of your site, it’s time to do something about it. If you have been maintaining your site but find yourself mired in technical issues that take too much of you, now may be the time to delegate maintenance to a pro.
Whatever your reason for creating your business website, it’s time well spent. But have you stopped to consider how much time you spend on maintaining the website? As your website grows, so does the amount of maintenance required to keep it up to date. This often includes making sure the site is displaying correctly across all devices, and new site feeds, handling any product or service inquiries, moderating blog comments, and adding new content for search engines.
What Can I Expect From a Website Support Retainer?
- Speed and Reliability
An agency under a retainer will be able to understand your needs and goals for your online presence, providing you with a dedicated team of digital professionals.
Each website support retainer comes with preferential access to our team for support requests, and this level of access ensures that you will become a priority client as part of your retainer agreement. We will ensure that we always dedicate enough resources so that your work is ready when you need it, and we will offer a high level of visibility on your website project.
- Continuous Improvements
WordPress is an open-source platform for website development. Given its constant updates, having a WordPress expert involved in your business strategy and update cycles makes sense. Let us take care of regular updates to ensure you benefit from improved performance and advanced features.
If your website is not proactively managed, you will miss the regular updates and releases from WordPress and the plugins you might use on your website. In addition, because your site isn’t optimized for maximum efficiency, you risk not only a loss of functionality but also security vulnerabilities which could cause significant issues down the road.
- Value for Money
A website support retainer is an ongoing monthly fee that can be more cost-effective than paying for someone to manage the site full-time. The reason is that there’s no guarantee that someone will have the knowledge and experience you need to succeed in the current environment of aggressive search engine algorithms, marketing changes, and so much more.
Budgeting for a specialized digital agency can be more manageable as your monthly spend is fixed. A website support retainer provides predictable expenses and eliminates the risk of paying for extra hours worked that you don’t use.
The longer you work with a digital agency, the more they understand the needs of a business and the best ways to work with that company’s personality. Some agencies even have onsite account managers who sit with your employees and become an extended part of your team. This is helpful for all involved, as agencies can anticipate and address issues before they happen. As a result, this fosters trust between both parties — ultimately creating a more positive experience for you and your business.
Your website is an extension of your business and a critical tool in securing new leads, clients, partners, and contacts and providing crucial information to your brand. Developing effective websites requires skill sets that not all professionals possess, even those working within digital agencies. A support retainer allows you to choose a company whose sole objective is to do what’s best for you.
Select the Right Retainer for Your Business
Monthly retainers diversify your monthly expenses while providing a predictable budget. A website maintenance retainer can help you take a deep breath and stop worrying about your site. It’s peace of mind. A website maintenance retainer keeps the wolf from your front door. As an award-winning digital marketing agency, Agency Partner is just a phone call away. Contact us and schedule your free consultation to get started.