Expert Tips For 5 Ways to Generate Leads with Your Website
If you market using pay-per-click, social media, and many other online methods, your website is the backbone of your business. Your website is the destination you redirect every ad and potential customer to.
Online marketing strategies work best when paired with an appealing website with clear and preferably concise guidance on what action you want visitors of your site to take. The clearer you make your desired action, the more likely visitors are to convert.
In this article, we will discuss five ways to generate leads using your website.
- Create a welcoming homepage
Just as you would into your home, you should welcome visitors to your website – both new and repeat visitors alike.
Your homepage is often a double-edged sword. On the one hand, it’s one of your most frequented pages. On the other hand, it’s also one of the easiest places to lose visitors.
The homepage is your first impression. It’s a good rule of thumb to keep content and information on this page concise, clean, and compact.
Consider creating a welcome gate. To keep things welcoming yet clean and compact, it should slide out of the way after a few seconds, and there should be a way for users to dismiss it if they would like to.
You can use your welcome gate to tell users about your services and other offerings. You can also use it to point them in the direction of other informative pages and/or ask them questions and provide them with actionable options based on their response.
At Agency Partner, we use our homepage to tell visitors about our business, provide a little background info, and advertise our services.
- Keep your messaging fresh
Businesses are multifaceted. Rarely if ever, does a business offer one singular service. If this applies to you, then rotating your messaging regularly is absolutely crucial.
You want visitors to know about all the services you offer but putting mountains and mountains of text on pages isn’t the most effective way to get your message across.
Try an interactive, changing banner. This often displays as the main tagline with one or two words switching in rotation.
You can use an interactive changing banner to touch on the ways your services help the audience(s) you serve.
For example, Agency Partner helps businesses with digital marketing services, strategy and consulting, app and web design, search engine optimization (SEO), and much more.
- Offer a lead incentive.
Visitors to your website have no real reason to give you their email or any other contact info. Offering a lead incentive, otherwise known as a lead magnet, gives visitors a tangible reason to share their information.
Lead incentives are usually digital products like e-books, worksheets, tip lists, checklists, free trials, etc.
Once you provide visitors with something of value, they are usually more than happy to give you their information in return. When they do, you can keep in touch with them and begin the process of nurturing them as leads.
- Incorporate live chat
In today’s society, people like things to be quick, but we still enjoy genuine interaction with another person; using live chat software on your website provides a good mix of both.
Live chat allows you to talk to visitors and address their concerns before they have the chance to click away. And it’s a proven way to keep customers happy and increase conversion rates.
If you can’t be online 24/7, you can connect with customers by using chatbots that respond instantly and take care of the inquiries that come up regularly.
- Grab visitor’s attention before they go
When people are about to leave your website, you’ve got a short window of time to grab their attention and keep them engaged.
While regular pop-ups should be kept simple, you can use more detailed exit pop-ups to promote a specific part of your service and/or products to convince people to stay on your site or at least to share their email addresses with you.
Let Agency Partner help you.
Whether you want a simple consultation to discuss ways to improve your marketing efforts or you would like a full analysis and overhaul of your marketing strategies, we are here to serve you.
Not big on reading? That’s okay. Watch “5 Ways to Generate Leads with Your Website.” instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!