Expert Tips For Market Your Website

In today’s digital age, almost anyone can create a good website. That’s the easy part; the challenge comes in after the design is done, and you need to make the website work for you. This article will discuss 10 ways to market your website and, hopefully, help you turn your increased web traffic into tangible conversions and a reliable customer base.

1. Search Engine Optimization (SEO)

SEO is the art of increasing your website’s visibility in organic search engine results. You do this by using well-thought-out and targeted keywords and phrases that people are likely to search for. SEO is a basic but essential method of bringing traffic to your website; without it, your website can get lost among countless competitor sites grappling for traffic and attention.

2. Pay Per Click (PPC)

With pay-per-click advertising, you don’t rely solely on optimized keywords to generate traffic. Instead, you would connect with a marketing company like ours at Agency Partner, and together, we develop unique ads to be used on sites like Google and Facebook ads. Every time your ad is clicked on, you pay us a fee.

3. Use Social Media

Social media isn’t just a way for your friends from high school to show off pictures of their children or snap photos of what they had for lunch. It’s also an effective way to promote a website.

Whether it’s on Facebook, Twitter, Instagram, Snapchat, or another platform, social media marketing is important for engaging followers. Consistently posting compelling content increases your audience’s chances of sharing it – which is free promotion for your website.

4. Blogging

Genuine, original, and relevant content is one of the best ways to generate traffic and help market a website. It’s a great place to seamlessly integrate SEO keywords and create a loyal base of readers (and potential customers).

Encourage your readers to leave comments and to connect. This will help foster a feeling of connectedness and hopefully increase your conversion rate and retention.

5. Facebook Ads

To be most effective in communication, you have to meet a person where they are at in a given moment. The same thought process applies to website marketing. Fortunately for you, many people speak the same language and can be found and connected with Facebook.

With Facebook Ads, you can create a targeted ad that reaches users based on location, age, gender, interests, and even options like friends of current followers or people who like specific pages.

6. Email Marketing

Email marketing is a classic method of communicating with your customers. But it can also be used to create and retain new ones as well. It essentially involves collecting the email addresses of any and every potential customer and then sharing content — newsletters, promotions, discounts, and information — as a way of building relationships.

Email marketing is a great way to influence past customers to return to your website using incentives.

7. Retargeting

Whether brick-and-mortar or online, no business wants to see potential customers or web traffic leave without converting. Retargeting uses cookies to create ads that will encourage previous visitors of your website back to your website. Retargeting is a great tool because you never know why some visitors don’t convert, and this helps you stay in their stream of consciousness – increasing your chances of conversion the second time around.

8. YouTube

Creating original YouTube videos is a great way to spread your content – and links to your content around YouTube itself. And once your content is spread around YouTube, Google will then index it, making it searchable. You can embed your content into your blog, share it on your social media platforms, and so can everyone else.

It’s cool to go viral, but don’t worry about that. The most important part is to generate traffic to your website. So, focus on creating meaningful and relevant content.

9. Create Infographics

Infographics are a great source of backlinks to your website because they are clickable, shareable, and easy to create. Remember to keep your audience front of mind when creating your infographic. You want the graphics to be accessible to all users and visitors of your website. And it should also be as universally relatable as possible.

10. Help A Reporter Out

Your business’s press coverage will help get your name out there and establish you as an expert in your field. Being a reliable contact and source of information to a reporter can be a lasting and mutually beneficial connection – you get press coverage, and the reporter gets a source and potential stories. If you and/or your business is referenced in an article, that can mean more exposure.

All of these tips can be used in a multitude of ways to help market your website, boost website traffic, and increase your conversion rate. Our staff at Agency Partner is well-versed in using all of these tips and so much more to help you attract your ideal customer.

Contact us now and let Agency Partner get to work for you.

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