All Blogs,Digital Marketing, - August 12, 2021
5 Essential Ways To Attract Customers to Your Online Store
Expert Tips For 5 Essential Ways To Attract Customers to Your Online Store
Whether selling digital items or a brick-and-mortar store, every business requires a website to reach increasingly digital customers. When customers search for your business online, the first thing they find is your ecommerce website. But they cannot come to your website if you do not attract them there.
And even if they find your website, they won’t convert to leads or buying customers if the store isn’t of the right quality. This guide by ecommerce marketing experts discusses actionable ways to attract your customers to your online store.
- Make Your Store Beautiful
If you have an online shopping agency, you should work on making your website attractive. That boils down to ecommerce web development and implementing fundamentals like making it beautiful, professional, and aesthetic appeal. There is no need to offer great products on an ugly website.
With thousands of online stores to choose from, customers can go virtually anywhere and get similar products on a beautiful website. That’s why your website design should stand out from the rest. After all, customers consider a beautiful store to be more trustworthy and reliable.
Things to consider may include attractive colors, images, and layout. When a potential customer reaches your website, they should stay for long enough to make a purchasing decision. Therefore, the photos you use should meet the visitor’s expectations, especially images of products.
Remember, first impressions are critical. If you are selling female clothes, ask your ecommerce web design solutions provider to use sharp colors like pink, red, and so on. For technology-based items like laptops, light blue or black would do just fine.
- Increase Activity on Social Media
Would you please not buy the lies that good products sell on their own? You have to put your products in front of potential customers for them to purchase them. The best place to do that is on social media.
It would help if you sign-up on social media sites like Facebook, Twitter, Instagram, LinkedIn, and so on with your company’s name. Here, you will meet millions of potential customers both from near you and internationally. You can reach them via specific advertisements or by posting relevant information through your company’s accounts.
Given the many companies vying for potential customers on social media, you cannot afford to stay out of it. Each one of these businesses is fighting for a share of more than 3.6 billion social media users, according to Statista.
Success on social media is only possible with great content. So you have to infuse elements of entertainment, uniqueness, and information. All you need is time and effort to turn social media into an effective marketing channel at no extra cost. Here are social media tips to get you started:
- Regular Posting: An effective social media presence requires posting content at least once a day. That way, potential customers will always have you in mind.
- Engage Your Users: Social media is an interactive space where you can engage with customers by asking questions, replying to their comments, liking their posts, and live to chat. It’s all about trying to catch their attention.
- Use Graphics: With images and other graphics, you are likely to get 50% more engagement. Therefore, select attractive images to pull in potential customers, even those who were passing by.
- Choose Appropriate Channels: On which social media sites are you likely to find potential customers? The top five social media sites for an ecommerce store include Facebook, Twitter, Pinterest, Instagram, and YouTube. You can start by having a presence on these sites before considering the rest.
- Effective Customer Care
If you have an online shopping agency, you should use outstanding customer care always. In business, a satisfied customer is the best promotion you can have. You can make the customer experience of your store remarkable by attending to all customer complaints on time.
If you are wondering why customer care is essential, this report on Hubspot.com provides data-backed evidence. Besides, when you fail to address customer concerns and questions on time, you may end up not selling anything.
Therefore, you should seek to attract customers by replying to their inquiries and comments within the shortest time possible. If you cannot do it yourself, then hire personnel to operate your social media accounts 24/7.
Customer service can drive your sales better than advertisements and the product itself. So, you should be ready to reply to all the customer inquiries and positively react to negative comments for customer satisfaction. While at it, remember to be competent, friendly, and helpful.
- Use Promos
Who doesn’t love discounts and promos? It might not be about the $10 you save but about the psychology of getting a deal. Using the word “free” can give your customers an irrational excitement, creating positive emotions.
For example, an agency partner could promise to provide your customers with free shipping when they buy products. That is likely to increase purchases since customers do not have to worry about the shipping costs. Customers will buy more because you promise something of value, leading to more sales.
You could also distribute discount coupons to new or repeat clients to encourage them to purchase products during special occasions like a holiday. That could be a percentage of the price or “a buy three get one free” offer.
- Email Marketing
After collecting visitor contacts through your lead form, it is essential to build an email list. If you consider that email users could reach 4.3 billion by 2021, this is a strategy you cannot afford to neglect. Assuming that 75% of customers who receive emails from ecommerce sites always remember them when shopping online, you know what to do.
When email marketing is about:
- Your new products
- After-sales promos
- Recommended products immediately after purchase
- Reminders to inactive customers
- Tips and style concerning your products
It would help if you purposed to put your customers consistently in the loop about new happenings in your business. It is all about making them an integral part of your company.
Attracting customers to your online store doesn’t have to cost an arm and a leg. Simple strategies such as making your website attractive, using social media, customer care, promos, and email marketing can take you a long way. If you have questions, contact ecommerce marketing experts to help you get started.