All Blogs,Digital Marketing, - January 22, 2020
How To Boost Revenue With AI Enhanced Facebook Ads
Tips From Professional Digital Marketers
It’s no secret that Facebook has one of the largest captive audiences in the world. With billions of users worldwide, Facebook is an ideal destination for advertisers wanting to spread their message.
Fortunately, Facebook’s advertising platform makes it possible to create brilliant Facebook ads and promote them to wide audiences. It takes a specialized approach to drive your Lead Generation efforts through Facebook’s advertising platform and in 2020 we’re able to reduce advertising costs by leveraging AI to Create Facebook Ads that convert.
Accordingly, below are some Digital Marketing tips you can use to boost your revenue with AI-enhanced Facebook ads.
Eliminate Poor Performing Ads
Many marketers will point out that “You have to spend more to make more.” While this is true to a certain extent, it can cloud your judgment into giving poorly performing ads a long rope.
With AI, you can determine which ads aren’t worth the time of day and eliminate them altogether. This can lead to lower costs and higher ad quality score. You don’t want to spend money on bad ads. AI makes it possible to only spend money on ads worth experimenting on.
View Real-Time Results
With AI Technology, you can view the results of your ad campaigns in real-time. This will allow you to see what’s broken in your campaign so you can make real-time adjustments.
In addition, you can also optimize your campaigns to become more efficient to improve your bottom line and achieve more product sales. In the end, knowing the results of your ad campaign at all times is beneficial from a marketing and financial perspective.
Split testing, or A/B testing, is an essential aspect of any Digital Marketing Strategy. Ideally, you’ll want to see which ads perform the best in your campaign.
Often, this determination will come down to a few small factors. Is your ad copy too generic? Do leads prefer to see one specific brand image over the other? Is the phrasing on your landing page too salesly?
These are all questions split testing can answer. With AI, split testing can become more granular, which is great for getting down to the smallest detail of your campaign’s performance.
No matter how successful an ad campaign is, it won’t last forever. Let’s face it – only a few percentage of your target audience will convert. If you keep showing the same ads to customers who already converted and hopeful leads, your audience will soon get bored and tune you out.
AI can predict when your ads are becoming redundant and automatically replace them. Some AI software will even replace your ad with another one automatically.
In the end, your target audience will be re-targeted with a fresh new ad that may be more successful. It’s important to never get complacent in your campaign.
If you are experiencing underwhelming results from your Facebook or Instagram ad campaign, then you need to try a new alternative. At Agency Partner Interactive, we can develop a Facebook Ad Campaign to drive more business for your company.
Do you want to learn more? If so, contact Agency Partner Interactive to speak to a member of our brilliant marketing agency.
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