All Blogs,Design Insights,Digital Marketing, - December 16, 2021
Brand Building: Is Web Design an Effective Marketing Strategy?
Expert Tips For Brand Building: Is Web Design an Effective Marketing Strategy?
A great website is the backbone of any marketing strategy. A company’s web design and digital marketing efforts will set them apart from its competition. Web designers can provide companies with a distinct look, which helps to build brand identity and gain more customers. This article discusses how effective web design and digital marketing can be for your business!
Brands large and small spend a lot of time, money, and energy building a great website. And for a good reason. A website can help a business gain more customers, increase revenue, and expand its reach.
The first step in building your brand is understanding how web design works with marketing efforts to achieve the desired result. Digital marketers need to align their marketing efforts with measurable goals and objectives under one strategy.
One of the most important aspects of a great website is its design. If it’s not visually appealing, users will leave your site without taking any other action. In fact, 47 percent of web users say that they judge a company’s credibility based on their website design alone!
Building Your Brand Through Web Design
To build a brand, you have first to understand who your target market is and what they want from your business.
Once you know this information, it’s up to the digital marketers of a company to come up with creative ways that will help their web design stand out among competitors in the industry. This includes using great colors, images, and UI/UX design.
Using professional web designers and digital marketers to help make sure your website is aesthetically appealing and able to convert visitors into customers is a great idea.
By using web design as an effective marketing strategy, companies can build their brand by becoming recognized as experts in their industry. This will help them gain more customers and increase revenue over time!
A poorly designed and maintained website will greatly affect your customer’s experience. A website with a bad user experience will turn off web users, and they won’t want to return or share your site.
If a company’s digital marketing efforts are not cohesive, it can lead to the opposite effect of what was intended — people seeing their brand negatively instead of an authority figure in their industry. This is why load time is the easiest fix on your site.
If you have a lot of videos and images on your site, make sure the resolution is set to medium quality so it doesn’t affect page load time. For example, restaurant web design companies know that users don’t have patience for graphics-heavy online menus and will quickly leave a page that takes too long to open. Building your website with the user experience in mind will build brand loyalty and gain more customers through your web design.
Web Design and SEO
The way a site is designed can affect SEO or search engine optimization. When designing your website, make sure you’re catering to the standards of Google and other large search engines. You want your website to be indexed by their robots and have a proper robot.txt file.
Today, Google uses over 200 signals to determine how a site should rank. And according to Forbes magazine, if your website is not mobile responsive, you will lose out on valuable SEO traffic from people searching the web with their phones! Digital marketers and web designers alike need to understand that search engines have evolved greatly since the early days of the internet and keep up with the trends.
Make sure you’re also following best practices for SEO, as this will help improve your site’s ranking in search engines. This, in turn, will result in more web users finding your way.
Optimizing Your Website for Conversions
If your web design is not optimized for conversions, it won’t help your digital marketing efforts.
Conversions are defined as actions that users take on a website, such as signing up for an email list or buying something from the online store. The more people who convert and interact with your business, the higher you rank in search.
A complex website without an easy way to contact or purchase items will have fewer conversions.
Ensure that all the important information is easy to find on your website and properly formatted for a positive user experience. An easy-to-navigate website with a strong call to action, or CTAs, will perform well. Web designers should always be focused on conversion optimization when creating a website.
Tracking Users on Your Site
Once your website is built, you’ll want to set up tracking to watch what people do on your page. While this might sound creepy, all the information sent to software such as Google Analytics is anonymous.
A great way to check on how your customers interact with your site is by utilizing Hotjar and Crazy Egg programs. These programs allow you to see recordings of people using your website, where they are clicking, and how long they are spending on each page.
By tracking users on your site, you’ll be able to make changes and improvements that will help increase conversions and keep people interacting with your brand.
Website Design Made Easy
If you’re looking for help with your brand, give Agency Partner Interactive a call! We’ve helped brands just like yours build beautiful responsive websites that are SEO friendly and have high conversion rates.
Whether you are an e-commerce brand selling your products online or a home services company, we can help you take your brand to the next level.