SEO Executive

Functional Responsibilities:

• As an SEO Executive, you will undertake strategic and complex tasks, leading SEO projects and collaborating across departments. Your primary responsibilities will include:
• Develop and implement comprehensive SEO strategies to enhance organic search engine rankings and drive targeted traffic.
• Interpret and stay updated on search engine algorithms and theories, adjusting strategies accordingly.
• Conduct thorough SEO performance analysis and reporting to identify trends, issues, and opportunities.
• Work with content creators to develop and optimize content strategies for better organic search engine visibility.
• Perform extensive keyword research and competitor analysis to inform SEO strategies.
• Manage and execute advanced backlinking strategies, including guest blogging, link exchanges, and directory submissions.
• Stay current on SEO trends and best practices to ensure continuous improvement of our SEO tactics.
• Evaluate and recommend changes to website structure and content for enhanced SEO performance.
• Generate detailed SEO reports, conduct SEO audits, and provide actionable recommendations for improvement.

Requirements:

• Bachelor’s degree in Business Administration, Marketing, or a relevant field.
• At least 3 years of experience in SEO, with a proven track record of improving organic search engine rankings.

Must-Have Skills:

• In-depth knowledge of SEO algorithms and search engine optimization practices.
• Proficiency in using SEO tools like Moz, SEMrush, and Ahrefs for optimization and reporting.
• Ability to manage multiple projects simultaneously, with strong organizational and time management skills.
• Ability to work effectively both independently and as part of a collaborative team environment.
• Exceptional ability to analyze data, derive insights, and implement data-driven strategies.
• Excellent written and verbal communication skills, with the ability to convey complex SEO concepts to non-technical stakeholders.
• Strong problem-solving skills, with a proactive and innovative approach to SEO challenges.

Good-to-Have Skills:

• Experience with advanced SEO techniques, such as schema markup, local SEO, and voice search optimization.
• Familiarity with CMS platforms like WordPress, Drupal, or Joomla.
• Understanding of technical SEO aspects, such as website speed optimization, mobile-first indexing, and crawl budget management.
• Awareness of industry-specific SEO challenges and opportunities, particularly within the digital marketing sector.