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Sustainability in Prisons Project

Rebuilding a Mission-Driven Platform for Greater Digital Impact

Multi-Layered Digital EcosystemConversion-focused UXSelf-Managed WordPress Platform

Services

Web Design, Web Development

Platforms

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About the Client

The Sustainability in Prisons Project is a partnership between The Evergreen State College and the Washington State Department of Corrections. SPP brings nature, science, and environmental education into correctional facilities across Washington State through programs focused on ecological conservation, sustainable operations, and restorative learning. Its work supports incarcerated participants, correctional facilities, partner organizations, families, researchers, donors, and communities while promoting positive environmental and human outcomes.

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Challenges

Problem

SPP’s work spans numerous programs, facilities, staff members, partners, stories, and resources, creating a complex website structure with more than 50 unique pages. The challenge was organizing this information for diverse audiences while keeping navigation clear. The platform also needed to be simple enough for internal staff to update blogs, facility pages, program information, and inbound inquiries independently.

Solution

Agency Partner Interactive redesigned and rebuilt the website on WordPress with a flexible page-builder framework. We created clear information architecture, facility-specific pages, dynamic blog functionality, custom forms, galleries, testimonials, team modules, and analytics integrations. SEO foundations, responsive testing, content migration, and admin training were also completed, giving SPP a scalable platform its internal team could confidently manage.

Digital Growth Engine (DGE) Process A structured path from complex content to scalable impact.

See DGE in ActionSee DGE in Action
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Strategize

• Discovery & Planning

• Information Architecture

• Audience Mapping

• Sitemap Development

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Build & Integrate

• Custom Figma Design

• WordPress Development

• Content Migration

• Forms & Module Integration

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Launch & Activate

• Quality Assurance

• Cross-Device Testing

• Analytics Integration

• Production Deployment

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Optimize

• On-Page SEO Foundations

• Schema & URL Structure

• Performance Refinement

• Admin Training

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Scale & Grow

• Blog & Content Expansion

• Facility Page Updates

• Ongoing Website Management

• Future Program Growth

Results
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Pages Strategically Organized

A complex content ecosystem spanning programs, facilities, resources, partners, press, stories, and involvement opportunities was reorganized into a clearer and more navigable structure.

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Correctional Facilities Supported

Dedicated facility-specific pages created a consistent structure for presenting programs and information across the ten Washington correctional facilities participating in SPP initiatives.

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Custom WordPress Rebuild

The previous digital experience was replaced with a custom WordPress platform designed around SPP’s mission, content requirements, internal workflows, and long-term website management needs.

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Centralized Content Platform

Blogs, forms, facility information, galleries, testimonials, team content, and program updates now live within one manageable system, reducing reliance on ongoing developer support.

Turn Complex Content Into a Clear
Digital Experience
Branding
Reflecting a Mission Through Digital Design

The refreshed digital identity helps communicate SPP’s environmental and educational mission with greater clarity, creating a professional presence that supports credibility across partners, donors, families, and stakeholders.

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User Experience
Making Complex Information Easier to Explore

Improved information architecture and intuitive navigation help diverse audiences quickly discover programs, facilities, resources, stories, and involvement opportunities without becoming overwhelmed by the depth of available content.

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User Interface
Designed for Clarity and Content Flexibility

The interface uses structured layouts, reusable content modules, and clear visual hierarchy to present extensive program information consistently while keeping individual pages easy to understand and explore.

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Responsive Design
A Consistent Experience Across Every Device

Responsive development and cross-device testing ensure visitors can comfortably explore programs, stories, resources, facility information, and forms across desktop, tablet, and mobile experiences.

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