Instagram Reels have become a growth powerhouse, helping brands, influencers, and businesses skyrocket engagement and attract thousands of new followers. But simply posting a video isn’t enough – you need a strategy that works with Instagram’s algorithm to maximize reach.

So, how can you use Reels to your advantage and turn viewers into loyal followers? This guide breaks down proven tactics backed by data and industry experts. 

Why Instagram Reels Are Important for Growth in 2025 

Reels are Instagram’s favorite content type, and the algorithm prioritizes them over other posts. Reels get 22% more engagement than regular video posts. Brands using Reels see a 40% increase in follower growth. Short-form videos will continue to dominate social media trends in 2025. If you’re not leveraging Reels, you’re missing out on one of the most effective Instagram marketing agency strategies to gain visibility. 

Step-by-Step: How to Make Reels on Instagram That Go Viral 

Optimize Your Instagram Reel Size & Dimensions

The right Instagram reel size ensures high-quality playback. Stick to these specs: Instagram Reel Dimensions: 1080 x 1920 pixels (9:16 ratio) Instagram Reel Length: 7-15 seconds for best engagement, up to 90 seconds max. File Format: MP4 or MOV. If you’ve ever wondered, “How long can a reel be on Instagram?” the answer is 90 seconds, but shorter is better for retention. 

Use Trending Sounds & Hashtags

Reels with trending audio and strategic hashtags are twice as likely to go viral. Find trending sounds on the Reels Explore page (look for the upward arrow next to songs). Use 5-10 relevant hashtags like #InstagramReels, #TrendingReels, and #ViralReels. Instagram also allows users to remix audio, making it easier to jump on viral trends. 

 Keep Viewers Hooked in the First 3 Seconds

The first three seconds make or break your Reel. Start with a bold statement (“Stop making this Instagram mistake!”) a quick action or jump-cut to keep viewers engaged or a trending sound or remixable audio. The longer people watch, the more Instagram promotes your Reel. A great way to keep viewers engaged is by using text overlays that create curiosity. For example, a text that says, “This simple trick doubled my followers” can make users watch till the end.

Post When Your Audience Is Most Active

Timing is everything. Find out the peak times to post based on your specific location. Check your Instagram Insights to analyze your audience’s activity and adjust accordingly. For even better results, post multiple times per week. The Instagram algorithm favors accounts that consistently upload high-quality Reels.

How to Repost a Reel on Instagram for More Reach

Reposting viral Reels can extend your content’s lifespan. Here’s how:  

Via Stories – Tap “Share” and post to your Story.  

Via Remix – Use Instagram’s remix feature to react to trending Reels.  

Via Feed – Save high-performing Reels and reshare them with a fresh caption.  

Reposting content works best when paired with new captions and hashtags.

How to Download an Instagram Reel for Repurposing

Want to repurpose content across platforms? Here’s how to download an Instagram Reel:  

Before posting: Tap “Save” to keep it in your drafts.  

After posting: Use Instagram’s “Save to Camera Roll” option.  

Third-party tools: Apps like InSaver allow downloading without watermarks. Repurposing Reels across platforms like TikTok, YouTube Shorts, and Facebook can help maximize visibility. 

How to Share a Reel on Instagram for Maximum Engagement

To maximize visibility, always share Reels across multiple channels:  

Post to your feed – Increases reach beyond just the Reels tab.  

Share to Stories – Keeps engagement rolling for 24 hours.  

Send via DMs – Directly share Reels with engaged followers.  

If you collaborate with influencers, ask them to reshare your Reels for even greater exposure. 

Proven Strategies to Boost Followers with Instagram Reels 

Pin Your Best Reels – Feature high-performing content at the top of your profile.  

Use Instagram Reel Captions Wisely – Write short, engaging captions with a call to action.  

Collaborate with Influencers – Leverage partnerships to expand reach.  

Experiment with Remixes – Remix trending content for higher discoverability.  

Monitor Performance & Adapt – Track analytics to refine your content strategy.  

Another useful tactic is creating a Reel series. Posting a weekly themed Reel (like “Marketing Tip Monday”) keeps users coming back for more. 

Final Thoughts: Turn Instagram Reels into a Follower Magnet 

Mastering how to make Reels on Instagram isn’t just about creating content—it’s about understanding the algorithm, optimizing engagement, and using the right Instagram marketing service strategies. Want expert help? Agency Partner Interactive specializes in growth-focused Reels strategies to help you maximize your reach and impact.  

Contact us today to take your Instagram game to the next level.