Google has shifted from traditional keyword-driven search to AI-powered discovery. The introduction of Google AI Search and features like Google AI Overview (sometimes called AI Overview Google) show how search is becoming more conversational and intent-driven. For marketers, the challenge is no longer just about ranking on page one; it’s about mastering Google AI optimization to appear in AI-driven results. 

At Agency Partner Interactive, we help brands navigate these changes with data-backed strategies, ensuring visibility in the evolving AI search landscape. If you’ve ever wondered, “Can AI do SEO?”, the answer is yes, but only if you know how to use AI search engines the way Google intends. 

Understanding Google AI Search 

Google has been introducing Google AI mode into search results, reshaping how content surfaces. Instead of a static list of blue links, Google AI Search generates answers by summarizing the most authoritative, context-rich content.  

This means: 

• Short, keyword-stuffed posts no longer rank well. 

• Authority, expertise, and structured data matter more than ever. 

• Content that directly answers intent is prioritized in the AI Overview Google panels. 

In short, to succeed, you need Google AI optimization strategies that focus on clarity, trustworthiness, and contextual relevance. 

Can AI Do SEO? A Reality Check 

A popular question is: “Can AI do SEO?” The reality is, AI can assist with tasks like keyword clustering, topic modeling, and competitive analysis, but it doesn’t replace strategy. Human marketers are still essential for aligning SEO with brand values and business goals. 

However, to compete in the Google search AI era, businesses must learn how to optimize for Google AI instead of relying solely on old SEO playbooks. 

How To Use AI Search Engines (Google’s Way) 

If you’re wondering how to use AI search engines, Google provides key guidance: 

1. Focus on EEAT (Experience, Expertise, Authority, Trustworthiness): Google’s AI uses signals like backlinks, author credibility, and brand presence. 

2. Write for conversations, not just queries: Since Google AI Overview is conversational, structure content around common questions. 

3. Implement structured data: Schema markup makes it easier for Google AI mode to extract and display information. 

4. Keep content fresh: The Google AI search algorithm rewards regularly updated and trend-aware content. 

By blending Google AI optimization with technical SEO, brands can thrive in 2025. 

Google AI Optimization: Best Practices 

If your goal is to optimize for Google AI, here’s a practical framework: 

1. Optimize for AI Overview Google 

• Include FAQ-style content with short, direct answers. 

• Use subheadings that match natural language queries. 

• Provide sources and citations when possible. 

2. Strengthen Technical Foundations 

• Mobile-first indexing remains critical. 

• Core Web Vitals directly influence how Google AI mode values your site. 

• Secure (HTTPS) and fast-loading websites outperform competitors. 

3. Enhance Content Depth 

Instead of 500-word keyword pages, aim for in-depth resources. Google AI pulls from the most comprehensive sources that directly align with the searcher’s intent. 

4. Build Topical Authority 

Cover topics holistically. For example, if you’re writing about Google AI optimization, also include related insights like “can AI do SEO” or how Google search AI works. 

Google AI Overview vs Traditional SEO 

Here’s where things shift: 

• Traditional SEO = ranking for specific keywords. 

• Google AI Overview = winning intent-based discovery. 

For example, if a user asks, “How to optimize for Google AI?”, the AI doesn’t just pull one blog; it generates a summary based on multiple trusted sources. This means businesses need a broader Google AI optimization approach that improves brand presence across the web. 

Agency Partner Interactive’s Role in Google AI Optimization 

At Agency Partner Interactive, we approach SEO as performance-based digital marketing in the AI era. Instead of chasing vanity rankings, we align strategies with Google AI Search by: 

• Creating AI-friendly content frameworks that answer conversational queries. 

• Using structured data and schema to feed information to Google AI mode. 

• Developing scalable strategies that improve both Google AI optimization and traditional rankings. 

We ensure businesses not only show up in AI Overview Google results but also dominate authority-driven search spaces. 

Future of Google Search AI 

The rise of Google AI overview signals a future where: 

• SERPs may shrink (fewer clicks, more summaries). 

• Authority-driven brands dominate discovery. 

• AI-driven personalization changes what every user sees. 

To win in this future, companies must know how to use AI search engines effectively and work with partners like Agency Partner Interactive, who specialize in bridging Google AI optimization with revenue-focused strategies. 

FAQs 

1. What is Google AI? 

Google AI is Google’s artificial intelligence system that powers features like Google AI Search, Google AI Overview, and Google AI Mode. 

2. What is Google AI Overview? 

Google AI Overview is a feature that generates AI-powered summaries in search results, providing quick, context-rich answers pulled from authoritative sources. 

3. Can AI do SEO for my website? 

Yes, AI can automate tasks like keyword clustering, content analysis, and competitor tracking. But full Google AI optimization still requires a human-led strategy. 

4. How do I optimize for Google AI? 

To optimize for Google AI, focus on structured content, EEAT principles, conversational formats, and technical SEO best practices. 

5. How to use AI search engines like Google? 

Use them to understand intent-based queries and create content that answers conversational, multi-step questions users ask. 

6. What’s the difference between Google AI Search and traditional search? 

Traditional search ranks based on keywords and backlinks. Google AI Search uses AI models to understand intent and provide summaries via the AI Overview Google. 

7. What are Google AI settings? 

Google Discover and Google AI settings allow users to customize what shows up in their feeds or AI-driven search panels. 

8. Why is Google AI optimization important in 2025? 

Because Google search AI now drives visibility, traffic, and discovery. Without it, brands risk being invisible in the AI-powered SERP. 

Conclusion: The Time to Optimize is Now 

The shift to Google AI Search is not optional; it’s the future. Learning how to optimize for Google AI means mastering intent-based content, structured data, and authority-driven strategies. At Agency Partner Interactive, we help businesses integrate Google AI optimization into their marketing strategy, ensuring they stay competitive in an AI-driven world. 

Ready to future-proof your business? Let’s build your Google AI Search strategy together.