Expert Tips For Should My Business Join TikTok

If you’re a business owner, there’s a good chance you’ve heard of TikTok. It’s the latest social media platform to take the world by storm, and it’s estimated that there are nearly 1 billion active users on the app, making it the third-largest social media platform in the world. So, should your business join TikTok? The answer to that question depends on your marketing strategy. If you’re looking for a new way to reach your target audience, TikTok could be a great option. But before you make any decisions, it’s important to understand how the app works and what kind of content performs well on it. 

Who is on TikTok? 

50% of the audience on TikTok is below the age of 34, with 32% between 10 and 19 years of age. This particular audience has left other more popular social media platforms, like Facebook and Instagram, for TikTok. So, if your business is looking to reach a younger demographic, TikTok could be a great option. However, it’s important to note that the app isn’t just for young people – older users are also active on the platform. 

What kind of content performs well on TikTok? 

TikTok is all about short videos (usually under 30 seconds) but you can post videos as long as 3 minutes. The best content on the platform is more raw and unpolished as opposed to the content on Instagram and YouTube. This means that you can be more creative with your videos and don’t need to worry about having a perfect production. Some of the most popular types of content on TikTok include: 

– Challenges: users love participating in challenges, so consider creating one for your brand.  

If you’re considering creating a challenge, a branded hashtag challenge can help your business get more engagement and bring your challenges to a wider audience. 

– Skits/Comedies: these are always popular on social media and can be a great way to show off your brand’s personality. 

If you create your own skit, make sure to make the sound reuseable. This will allow other TikTok creators to use your sound to make their own videos. 

– Product Demos: if you sell a product, demo it on TikTok and see how users react. 

– Behind the Scenes: give your followers a sneak peek into what goes on behind the scenes at your business. 

TikTok is still relatively new, so there’s a lot of room for experimentation. If you’re unsure about how to use the app, don’t worry – Agency Partner Interactive is always here to help businesses like yours break into new social media platforms.  

Should My Business Join TikTok? 

There’s no simple answer to this question, as the decision depends on your specific marketing strategy. However, if you’re looking for a new way to reach your target audience, TikTok could be a great option. The app is especially popular with younger users, so if that’s your target demographic, it’s definitely worth considering. But remember, the app isn’t just for young people – older users are also active on TikTok. So, think about who your target audience is and what type of content would resonate with them. If you’re unsure, feel free to reach out to Agency Partner Interactive for help. We’d be happy to give you our expert advice. 

What are Some Tips for Creating TikToks? 

Like other social media platforms, the trends on TikTok change often. So, it’s important to stay up-to-date on the latest trends and know what types of content are popular with users. You can do this by checking out the “For You” section of the app, which is where TikTok recommends videos based on your interests. Each users’ “For You Page” will be different, but the trends will break through to show on most user’s FYPs.  

Tip 1: Post Often 

If you’re looking to a breakthrough on TikTok, consistency is key. Users won’t keep following you if you only post once in a blue moon. Try to post at least once a day, and make sure that your content is high quality so that users will want to watch it.  

Tip 2: Use Trending Sounds 

TikTok sounds are the best way to make sure your content is getting pushed to users’ FYPs. If it’s a music clip, consider using the sound while showing off a product, or your shop. If it’s a comedy sound clip, you can do a fun skit with it.  

Tip 3: Interact with Users 

One part of TikTok people often overlook is the comment section, if you spotted a video that’s going viral – throw in a comment from your brand! A funny or witty comment and help your page get seen by other tiktokers. Funny comment sections often get reposted to other platforms and is a great way to build more engagement for your brand. 

TikTok is Still Growing 

As we mentioned earlier, TikTok is still relatively new, so there’s a lot of room for experimentation. If you’re unsure about how to use the app, don’t worry – Agency Partner Interactive is always here to help businesses like yours break into new social media platforms. So, if you’re looking for a new way to reach your target audience, give TikTok a try. You might be surprised at just how engaged your followers can be. 

If you’re still not sure if TikTok is the right move for your business, feel free to reach out to us! Our social media experts at Agency Partner Interactive would love to chat with you about how we could help get you started on this growing app!