Social media is becoming increasingly crucial for businesses and individuals, offering a powerful platform for brand building, customer engagement, and lead generation. More than 75% of people in the globe who are 13+ or older use social media. 

Social media management tools can help users stay organized, save time, and optimize their social media strategy. Facebook is the most used social media platform, with over 2.9 billion monthly active users.  

Social media management tools for small businesses are software applications designed to help individuals and businesses manage their social media accounts, streamline their workflows, and improve their social media performance. These tools enable users to schedule posts, monitor conversations, analyze engagement, and collaborate with team members, among other things. 

As social media platforms develop and new ones emerge, it can take time to keep up with the latest trends and manage multiple accounts efficiently. To help you streamline your decision-making process, this blog will provide an overview of the top 26 social media management tools of 2023. As experts in social media management, we have personally tested and utilized each of these tools to give you a rundown of their effectiveness and reliability. 

Criteria for Selecting the Social Media Management Tools 

The criteria for selecting social media management tools for agencies refer to the set of factors or attributes used to evaluate and choose a tool that best meets the needs and goals of an organization in managing its social media presence. 

Ease of use 

A user-friendly interface, intuitive navigation, and easy-to-use features are essential qualities the tools that make a list should possess. Users must access the tools they need with little time to figure out how to use the software. 

Features 

A wide range of features is another critical aspect that the tools that make a list should offer. These features enable users to manage various social media platforms from a single dashboard, including content creation and curation, scheduling and publishing, analytics and reporting, social listening and engagement, team collaboration, and more. 

Pricing 

Affordability is also crucial for businesses and individuals of different sizes and budgets. The tools that make a list should offer flexible pricing plans, with options to upgrade or downgrade as needed and provide value for money regarding their features and benefits. 

User reviews 

Positive user reviews and ratings are also crucial factors for choosing a social media management tool. They indicate that the tools are reliable, influential, and well-regarded by their users. User reviews can provide valuable insights into the strengths and weaknesses of different tools and help readers make informed decisions about which tools to use. 

Customer support  

The tools that made a list should have reliable customer support, with responsive and knowledgeable support staff who can assist users with any issues they may encounter while using the software. Support should be available via multiple emails, phone, and chat channels. 

Best 26 Social Media Management Tools for 2023 

Our team of experts confidently recommends these top 26 best social media management tools, as they have personally tested and utilized each to ensure their effectiveness.  

Hootsuite 

Hootsuite is a famous social media management tool for agencies that enables users to manage and schedule posts across multiple social media platforms, track analytics, and monitor conversations. Hootsuite offers a free plan and several paid plans, with pricing starting at $99 per month. 

Sprout Social  

Sprout Social is a complete social media management tool that offers content planning and publishing, social listening and engagement, analytics and reporting, and team collaboration. Sprout Social offers a free trial and several paid plans, with pricing starting at $249 per month. 

Buffer 

Buffer enables users to schedule and publish posts across multiple social media platforms, analyze engagement, and collaborate with team members. Buffer offers a free plan and several paid plans, with pricing starting at $6 per month. 

Later  

Later is a social media management tool specializing in visual content, such as Instagram and Pinterest, that enable users to schedule and publish visual content, analyze engagement, and plan their content calendar. Later offers a free plan and several paid plans, with pricing starting at $15 per month. 

Sendible  

Sendible includes content planning and publishing, social listening and engagement, analytics and reporting, and team collaboration. Sendible offers a free trial and several paid plans, with pricing starting at $29 per month. 

Agorapulse  

Agorapulse provides content planning and publishing features, social listening and engagement, analytics and reporting, and team collaboration. Agorapulse provides a free trial and several paid plans, with pricing starting at $49 per month. 

Loomly  

Loomly enables users to plan and schedule content across multiple social media platforms, collaborate with team members, and analyze engagement. Loomly offers a free trial and several paid plans, with pricing starting at $26 per month. 

Planoly  

Planoly is a social media management tool specializing in visual content like Instagram and Pinterest. Planoly enables users to schedule and publish visual content, analyze engagement, and plan their content calendar. Planoly offers a free plan and several paid plans, with pricing starting at $13 per month. 

SocialPilot  

SocialPilot offers content planning and publishing, social listening and engagement, analytics and reporting, and team collaboration. SocialPilot provides a free trial and several paid plans, with pricing starting at $30 per month. 

ContentCal 

ContentCal social media marketing platform that streamlines content creation and publishing by providing tools for content planning, scheduling, and team collaboration. 

Zoho Social  

Zoho Social offers content planning and publishing, social listening and engagement, analytics and reporting, and team collaboration. Zoho Social offers a free plan and several paid plans, with pricing starting at $10 per month. 

MeetEdgar  

MeetEdgar enables users to recycle and repurpose their social media content, schedule and publish posts and analyze engagement. MeetEdgar offers a free trial and several paid plans, with pricing starting at $29.99 per month. 

CoSchedule 

CoSchedule offers content planning and publishing, social listening and engagement, analytics and reporting, and team collaboration. CoSchedule offers a free trial and several paid plans, with pricing starting at $29 per month. 

Sked Social  

Sked Social specializes in visual content like Instagram and Facebook. Sked Social enables users to schedule and publish visual content, analyze engagement, and plan their content calendar.  

Eclincher 

A social media management platform places significant emphasis on providing 24/7 customer service and constantly improving its tool to efficiently meet its client’s needs. They prioritize the agility of their team to streamline the platform and save users’ time. 

Keyhole  

A keyhole is a versatile tool that serves as a social media management platform, influencer tracking, and marketing tool. It enables businesses to evaluate and compare their performance with their competitors effortlessly. Keyhole caters to various needs for companies and businesses, such as influencer marketing, marketing campaigns, market research, brand monitoring, events, and brand monitoring. 

SEMrush  

SEMrush marketing toolkit provides SEO, PPC, content marketing, and social media tools for businesses to improve their online visibility, generate leads, and track their performance. 

NapoleonCat  

NapoleonCat is a highly reliable social media platform that offers a range of tools to help businesses manage their online presence. It provides features such as social media scheduling, publishing, monitoring, analytics, and collaboration tools to help businesses improve their social media strategy and grow their online presence.  

Planable  

Planable is a social media collaboration and approval platform that allows marketing teams to plan, create, and approve social media content in a visual and interactive way. The platform provides a user-friendly interface for teams to collaborate on content creation, scheduling, and publishing across multiple social media channels.  

RecurPost  

RecurPost is a social media automation tool that allows users to schedule and publish content on various social media platforms. RecurPost also provides a content library, allowing users to store and reuse their best-performing content. The platform uses artificial intelligence to suggest the best time to post and optimize engagement. RecurPost offers a variety of other features, such as content curation, RSS feed integration, and social media analytics. 

Crowdfire 

A social media management platform that allows enables to schedule and publish content, track engagement, and manage their followers on various social media channels. 

Falcon.io 

Falcon.io is a social media management and customer experience platform that enables businesses to manage their social media presence, engage with customers, and analyze their performance. 

MavSocial 

MavSocial social media management platform allows users to publish content across multiple social media channels, manage their social media accounts, and track their performance. 

Kontentino   

Kontentino provides a range of features that help users plan, approve, and publish social media content across multiple channels.  

By using Kontentino, users can create social media content calendars, schedule posts, and get approval from clients or team members before publishing. The platform also provides analytics and reporting tools to help users track the performance of their social media campaigns.   

Iconosquare   

Iconosquare is a powerful social media analytics and management platform designed for businesses and marketers who want to track and optimize their social media performance. The platform supports several social media channels, including Instagram, Facebook, Twitter, and YouTube.  

Promo Republic  

The Promo Republic provides social media analytics and reporting tools to help users track their social media performance, including engagement rates, follower growth, and reach. The platform also offers a social media advertising feature that allows users to create and launch targeted social media ads to reach their desired audience. 

A Comprehensive Review of the Top 26 Social Media Management Tools for 2023 

Social media is essential to any marketing strategy, and the right management tool can help businesses and individuals effectively manage their social media presence. Social media is used by more than 93% of internet users. With so many social media management tools available in the market, evaluating your needs and choosing the tool that best suits your requirements is essential. Whether looking for advanced analytics, scheduling capabilities, or a user-friendly interface, a social media management tool can help you achieve your social media aim. 

Say Goodbye to Social Media Stress with Agency Partner Interactive 

Do you want to avoid juggling multiple social media platforms, struggling to create engaging content, and feeling like your social media presence needs to catch up? Agency Partner Interactive has the solution for you! 

We’re excited to introduce these top 26 social media advertising tools designed to help businesses of all sizes elevate their social media game. With our carefully curated selection of free and paid social media tools, you’ll be able to streamline your social media workflow, track your progress, and engage with your target audience more impressively than ever before. 

Our experts have researched and tested to identify the most user-friendly and powerful social media management tools today. From scheduling posts to analyzing performance to generating new content ideas, we’ve got you covered every step of the way. 

So, if you’re ready to take your social media recognition to the next level in 2023, get in touch with Agency Partner Interactive to learn more about our eCommerce social media management services. We’ll help you choose the right organic social media tools for your business and show you how to use them to achieve your aim.