All Blogs,Digital Marketing, - October 22, 2022
Top Web Design Trends for 2023
It may feel like web design is constantly changing. That’s because it is. The internet is an ever-evolving entity that grows and changes every day. New browsers, new technology, and new users mean new trends in web design will constantly be emerging. But how can you stay ahead of the curve? In this blog post, we’ll uncover some signs pointing to what we’ll be seeing in 2023:
Accessible Web Design
In this section, we’ll be looking at one of the most important trends for web designers in 2023: accessibility. Accessibility is about making your site usable by anyone and everyone. It’s also great for search engine optimization (SEO), user experience (UX), and website conversion rates.
The easiest way to make a website more accessible is to think about how someone who uses assistive technologies like screen reading software or voice commands would use it. You should also consider how users who don’t have full dexterity might interact with your website. If you rely heavily on mouse clicks and keyboard shortcuts, a person who is limited to pressing keys will find it frustrating to navigate your interface.
Some other tips include
- Keep copy short and straightforward
- Use clear language
- Make sure links indicate what they will do when clicked on
- Provide text equivalents for images that convey meaning
- Avoid flashing content or moving elements
- Avoid background animations like parallax scrolling effects unless necessary for understanding the page’s content or improving usability on mobile devices such as phones—they can be distracting otherwise!
A chatbot is a computer program designed to simulate conversations with humans. Chatbots can be used for many purposes, including customer service, content moderation, and more.
In 2019, the use of chatbots increased dramatically as companies looked for new ways to help without hiring additional employees. The most popular platforms for creating chatbots include Google Assistant, Amazon Alexa, and Facebook Messenger. Some businesses employ live agents in conjunction with their chatbot; others rely entirely on their bot-powered assistants to serve customers’ needs.
If you’re interested in creating a chatbot for your website, but don’t know where to start, try these tips:
- Go simple by using basic conversational flow or adding custom phrases as needed
- Use emojis and GIFs when appropriate – they help make communication more fun!
- Design an engaging experience that provides value beyond just answering questions
Flat design is a minimalist style of design that uses simplistic, easy-to-read fonts to create clean and simple designs. This trend is great for making an easily navigable website because it enables users to move between pages quickly and find what they’re looking for much more efficiently than other web design styles. Flat is also mobile-friendly because it’s typically built with minimal elements that won’t slow down your mobile device or consume too much data while browsing on the go.
This trend has been popular since 2017, but it’s set to continue in 2023! If your business website needs a clean, professional feel, flat may be the right choice for you.
The Importance of Color Theory
The first thing people notice when they visit your site is its color scheme. Color can improve usability and accessibility, but it can also have a powerful effect on how users perceive your brand, even if you aren’t trying to communicate a message through color.
Color affects our moods, making it an ideal tool for creating atmosphere or emotion in your design. The right color can evoke feelings of joy and warmth as well as calmness and serenity; other times, you want to convey excitement or urgency, so choose bright colors if that’s what you’re going for!
Animation can be used to create impact and make your site more engaging. This can be done by animating text, elements, or objects in your design. For example, if you have a button on your website that says, “buy now,” and you want the button to stand out from the others on the page, you could animate it so that when someone hovers over it, their eyes are immediately drawn to the moving element.
Animation is also helpful for showing how something works within your company’s website or application. Animation makes this process much easier as users can see exactly what actions need to be taken, which will help them understand how things work.
Adding some personality and emotion into designs will also make them memorable for visitors, which may lead them back again later down the road.
3D Graphics and Illustrations
One of the more prominent trends to watch is using 3D graphics and illustrations in web design. Using these types of visuals helps users understand complex concepts faster and makes it easier for them to achieve their goals on your website. This year, we saw several websites using 3D animations to enhance their user experience, making them more engaging and interactive.
In addition to being entertaining, illustrations can also be used to guide users through a process or add visual interest. For example, a company that sells kitchen furniture might use augmented reality to show how its products look inside someone’s home. This type of image helps people visualize what they would like in their kitchen without having to purchase it first.
Best Practices for Successful Web Design
Regardless of trend cycles, a well-designed website should always be engaging, visually appealing, and easy to navigate.
- Make your site engaging. If you want to attract and retain visitors, ensure your website is easy to use, read, and understand and that users can quickly find what they’re looking for.
- Make your site visually appealing. While this may seem obvious, it should always be top of mind! Users are more likely to spend time exploring websites that look beautiful than those that don’t—and they’ll also be more likely to share those sites with their friends via social media.
- Make your site easy to navigate by using an intuitive infrastructure. Organizing your pages with menus or tabs at the top and having the flow of information clear will prevent clutter
Agency Partner Interactive Can Help
Looking ahead to 2023, it’s clear that web design is changing. We’ve seen a shift from traditional website layouts to more engaging and visually appealing designs. This trend will continue as designers develop new ways to make their sites more inclusive and unique. Need help turning your vision into reality? If so, contact our award-winning web designers today!