Content marketing is one of the most effective ways for your business to reach prospects and customers. But in a world full of content, it’s crucial to have a unique voice and strategy to stand out from the crowd. To help you create a winning content marketing strategy for 2023, we’ve put together ten trends that will be essential for success in the next decade. 

Repurposing content 

The first step to creating a content marketing strategy is determining what content you’ll be producing. You can repurpose your existing blog posts and create new pieces based on the same topic. 

For example, you can take a 500-word article on Facebook Ads and turn it into video or slideshow form. You could also break up the material into smaller segments, such as an infographic with 20 slides sharing one tip for using Facebook Ads effectively.

Repurposing content effectively saves time and money while increasing your search engine rankings because Google rewards sites that produce original content by giving them higher ranking in SERPs (search engine results pages). 

Tracking content performance 

To measure the effectiveness of your content, you need to track the performance of each post. 

The most straightforward way is to use Google Analytics. It’s free for most websites and easy to set up. You can use it to follow how many people visit a page and how long they stay there. Then, from this data, you can determine how many visitors are coming from social media or other sources such as email newsletters. 

Tailoring content to dream clients 

Content marketing is all about tailoring your message to the client. When creating content for prospective clients, you should focus on what they want and need to know. You must speak their language and use their terminology. 

You also need to use the visuals that appeal most directly to them—it’s no good trying to appeal to a client who loves animals when they’re not into dogs or cats! 

Focusing on the user experience 

User experience is the cornerstone of your content marketing strategy. It’s what draws readers in, holds their attention, and gets them to act. If your content isn’t great, then no amount of SEO or paid advertising will help because people won’t find it helpful. They might even feel misled—and that’s not going to convert into meaningful interactions with your brand. 

Utilizing video 

The use of video is growing rapidly, and it’s not hard to see why. Video is an engaging medium that allows you to tell your story in a unique way, conveying your message clearly and memorably. Video can also be used as a tool for education and information, helping people learn more about your products or services. 

But more importantly, video is an excellent way to build trust with your audience. Amongst a sea of available content, you want your readers or viewers to invest their time in what you have to say. Then, they’ll need reasons why they should trust what you say—and nothing does this better than seeing who exactly they’re dealing with! 

Investing in long-form content 

Long-form content can be more engaging, persuasive, and educational than shorter content. This type of content has a higher chance of being shared as well. 

• Long-form content can be more engaging because it’s longer, so it has more time to grab your reader’s attention before they move on to something else.
• Long-form content can be persuasive because the length allows you to make your case in a way that short articles can’t do effectively.
• Longer articles are more educational because they allow you to go into greater detail about important topics or concepts that might not fit into shorter pieces.
• Longer articles also tend to be more entertaining due to their increased word count; they often have room for humor and storytelling elements missing from shorter pieces.

Optimizing for voice search 

Voice search is growing and becoming more popular as the technology behind it continues to improve. A recent study by Google found that voice searches made up 42% of all mobile queries in the U.S., and this number is expected to increase as more people begin using their phones as a primary means of accessing information. 

The reason for this trend is simple: voice search is different from text search, with both pros and cons. While it’s easier to use than typing out long phrases on your phone, users need to speak clearly so that their words are correctly understood by machines (which can be challenging for anyone who doesn’t like talking into a phone). But even if you don’t want your content optimized for voice search right now—or even if you never intend on doing so—it’s still worth understanding the differences between text-based and conversational searches so that you can adapt when needed. 

Building personalized content 

Personalized content is one of the most effective strategies for increasing conversions and improving customer experience, retention, and satisfaction. 

Personalized content involves using data about a person or group of people to create messages that resonate with them based on their specific needs, interests, or preferences. Personalized marketing helps you achieve these goals by tailoring your messages to each person using their name and other details about them. 

This can be as simple as sending an email or creating a notification in your app based on age, gender, or location data. 

Optimizing content for search engines 

Keyword research is critical for SEO. You should always think about optimizing your content for search engines, especially if you’re already ranking well organically. If a keyword appears in the title, subheadings, and body copy on your page (or even within your image captions), that phrase may be more likely to rank highly when someone searches for it. 

Keyword research involves using tools such as Google Keyword Planner, SEMrush, or Ahrefs’ Keywords Explorer to find relevant terms and phrases people might use when searching online. 

Google Analytics 4 

Google Analytics is a free web analytics tool that helps you understand your audience, optimize conversion rates, and measure campaign ROI. It’s the most popular web analytics tool worldwide, used by more than 5 million websites monthly. 

It provides insights into traffic sources and visitor behavior, so you can make data-driven decisions about improving conversions on your site. You can also track customer engagement across channels like email marketing campaigns or social media ads. 

A Full-Service Internet Marketing Agency 

This post covers some of the most significant content marketing trends you need to know heading into 2023. If you need help implementing these tips into your content strategy, Agency Partner is here to help. Our digital marketing experts can develop a compelling content strategy that engages with your audience, drives brand awareness, and accelerates your business growth. Start the new year strong and schedule your consultation today!