Basic HTML for Internet Marketers - API

Tag, You’re It: Basic HTML for Internet Marketers 

Tips from Digital Marketing Experts

Between the brackets, there is a whole new world that, once uncovered, will unlock many doors for marketers with a basic knowledge of HTML. You can use your coding knowledge to create a variety of headings, format paragraphs, line breaks, lists, and to set up your photos for SEO detection. So prepare to dip into the seemingly secretive world of coded meanings and symbols as we present some basic HTML tips for Internet Marketers.

HTML for Internet Marketers 

Any owner of a website or blog will profess that working with a developer is helpful when getting your content live, yet having a basic knowledge of HTML will save you from always having to dial 911 for assistance. Learning this skill is a liberating and empowering move in the tech-intensive world of today. 
Tip: When using HTML commands, most “opening” tags have a corresponding “closing” tag that nearly matches. The difference is that the closing tag is always preceded by a slash. This tells the computer where to start a command, and where to end the command. Pay close attention to the examples below.

Hyperlinks

Hyperlinks are transporters, one click on a hyperlinked image, word, or sentence and you’re taken to a different document section, an entirely new website, or to begin a download of a PDF or ebook. Hyperlinks shown in blue underlined text, called anchor text. 
The essential key is an opening <a tag and the hypertext reference (href), as shown here:

<a href=”https://www.destinationURL.com”>click this link”</a> 
The result: Click this Link
Arguably, the most important hyperlink is the one that takes your customers to your website so you’ll want to memorize this:

<a href=”https://www.agenypartner.com”>agencypartner</a> 
The result: Agency Partner Interactive
Now, simply replace the anchor text with your URL.

Paragraphs and Spacing

The popular paragraph <p> tag is placed at the beginning of, you guessed it, a paragraph. Its closer is the </p> tag. This tells the computer where the paragraph starts and where it ends so it can format it accordingly:

<p>Place your paragraph content between these tags.</p> 
You may find times when you want to reformat elements within the paragraph.
<p>To shorten a line of text, enter a line break like this.<br>
The content will continue on the next line.</p>
To increase the space between lines, say to double-spacing, change the opening paragraph marker to include a line-height command:
<p style=”line-height: 2;”>This will double-space all the lines within your paragraph. You can set this to 1.5 for less space, to 3 for more, etc. Note that this HTML command will only work on the specified paragraph. If you want to use it for multiple paragraphs, you will need to use the line-height tag on each.</p> 

Headings

These eye-catchers are reasonably easy to code and are very important in catching the attention of search engines. They begin at <h1> and move inversely: as the numbers increase, the headings decrease in size:

<h1>Big, Bold and Beautiful!</h1> 

<h2>Resize your headings with ease</h2> 

<h3>Discover the How-To</h3> 

Lists

While they utilize the same format and are both flanked by list-item tags: <li>. Bulleted and numbered lists have additional tags used at the start and finish of each list: <ul> will give you bullets while <ol> is used for numbered lists: 

Bulleted

<ul>
<li>bullet 1</li>
<li>bullet 2</li>
<ul>

Numbered 

<ol>
<li>number 1</li>
<li>number 2</li>
<ol>

Images

Often, picture sizing and image resolution can be troublesome. A good tip is to resize your pictures before uploading. This also maintains proper proportions. 

Labeled images containing keywords have a better chance of being noticed in search results. And, in the off chance that a picture doesn’t load at all, the “alt” text at least provides the user with a better description than “jpeg10678”.

<img>src=”https://agencypartner.com”alt=”place alternative image description here”> 
These tools and basic HTML knowledge are resource savers. A solution that would have taken you hours to discover, are now be easily visible and the glitch resolved with these simple, must-know coding tags. Consider your virtual toolbox upgraded!

Website Kickoff Meeting - Agency Partner Interactive

What to Ask in a Website Kickoff Meeting

Tips from Web Design Agency Experts

For new websites and web redesign projects alike, the website kickoff meeting is the crux of the working relationship between a client and the website design agency

Essential to the web design process, this kickoff meeting is the ideal opportunity to identify the high-level scope of the web project and discuss the needs of its stakeholders. To keep everyone focused on the goal and unified in purpose, adequate preparation is crucial. For the most part, the following eight questions are a great foundation for building the website kickoff meeting agenda. By all means, these don’t cover everything, but they help share the basics! 

Top Website Development Companies
Not sure how to begin? Contact our award-winning team today and we’ll walk you through the process.

If it isn’t already clear, let’s just reiterate that this website discovery meeting is the time to explore the tactical roadmap and determine any limitations that may affect the project.

To avoid any future surprises, be sure to invite all the right people — not only the top tier management but everyone who has a stake in the project. If there is anything that you want to include in the meeting agenda, ensure that your project manager has it well ahead of time, and the topic will be integrated into the agenda  of the meeting.

So let’s get to it. Here are eight questions you may be asked during the course of your website kickoff — complete answers to these will maximize the value of everyone’s time and ensure a productive, long-term partnership.

Common Website Discovery Questions

Website redesigns: “What on your site is currently working?”

Most businesses redesign their website once every two to three years, so periodic website redesigns are very normal. Before jumping into this type of project, there is a great deal of benefit to assessing what has been working about your site, and what you would like to see it do differently or better in the future. Asking this will elicit what isn’t working as a matter of course but this question will start the process on a positive note. If any existing user data, such as Google Analytics engagement metrics are available, the team should see that! In the not so distant future, we expect to see high volume websites change their design, dynamically, using artificial intelligence!

Website redesigns: “What do you most want to change about your site?”

Think: “what do I need more of from my website?” Whether you need to boost more sales to your eCommerce site or you’re looking for more phone calls or form submissions, use this as an opportunity to dream big for a couple of minutes. The free flow of ideas should paint a picture of the overall vision, company direction, and tone and style of the target goal for phase 1 of the project. Save the practical issues for later. This is just about establishing a vision and honing in on what the immediate and long-term return on investment should be.

All Web Design Projects: “Who is your site’s target audience?” 

We want to align with all, not part of the website’s target demographic — sidelining anyone is a missed opportunity from the outset. Understanding the needs of the client and how to improve their customers’ experience is the heart of the project, essential to client satisfaction and positive outcomes.

All Web Design Projects: “What is your business goal?”

This is probably the most important question for any website development plan. Are you trying to sell something? Create a sticky site? Or generate leads through an email or newsletter? Find out what the client wants each visitor to do. Knowing the answer will determine the best way to engage customers and spearhead the web design process.

All Web Design Projects: “How would you describe your company?”

These answers will help to establish tone and voice and allow you to build a site in conjunction with the client’s brand. Answers such as, “fun” and “corporate” will determine what the website presentation should be–bright and lighthearted, or serious and direct.

All Web Design Projects: “What is your most important benefit?” 

Remember, customers are interested in benefits — they don’t care much about the features save for how it solves their “problem.” Try to get the client to answer this question in less than three seconds. This will tell you what deep impressions they have about the company (service or product). Exploiting the customer benefits (and indirectly, the product features), the website should grab the site visitor’s attention. 

All Web Design Projects: “How do you fit into your market?” 

Who is the competition? Do you have any alliances? Understanding the successes and failures the competition will provide a wealth of knowledge about the market. Likewise, you may be able to build on the strengths of alliances that stretch the reach of your initial audience. Together, the perspective from these sources will help you discover gaps or identify new opportunities.

All Website Projects: “Within your market, what is your favorite and least favorite site, and why?”

This is a really quick way to discover what inspires your clients. How do their favorite sites look and feel? What is the user experience like? With a little research, you can determine what compels users to return to these sites–what’s engaging and what’s not. 

This may also be a good time to address your clients’ expectations so knowing what they like personally and professionally will ensure you deliver a project that they truly feel comfortable with and that does what it needs to do.

Project Gold

The website kickoff meeting is the opportunity for you to show that you know your stuff. It’s the time to educate the team, develop a cohesive plan, and inspire a: “We Got This Covered” attitude. It’s a process that will pay dividends in the quality of the web design process, the working relationship, and, ultimately, the work produced.

Successfully kicking off a Web Development project takes insights, communication, collaboration, and experience.

Now that you know what to ask in a website kickoff meeting, you can use these questions to guide your client to a definitive plan. Are you building your own site? These questions will help you solidify your goals.

Still need some guidance? 

SEO marketing

Contact our professionals at Agency Partner Interactive today to see how we can help you realize your dream website. For no obligation and at no cost to you, we’ll lead you through a 1 hour brainstorming session. Click below to get started now.

Contact Agency Partner


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eCommerce SEO Services Dallas - Agency Partner Interactive

Why eCommerce SEO Matters

Tips from eCommerce Experts

When you are trying to make sure your website is SEO friendly, it’s imperative that you’re on the ball from day one.

Due to the competitive nature of ecommerce, SEO is the critical component needed to raise your website from mediocrity to meticulous. Why? Because the keywords identified by search engines will drive customers to your website. Being a heavy hitter with your SEO means that search engines will place you near the top of the search engine results page (SERP), thus increasing your website’s sales rate.

Maintaining high-quality ecommerce SEO also means that targeted, organic users will easily find your website amidst the plethora of choices. If your ecommerce site SEO is up to scratch, you will appear on the very first page of Google searches. But if you really want to step up your game, you should be aiming for the top three results. At Agency Partner Interactive, we have compiled a list of techniques to whip your website into shape!

Let’s Get this Ball Rolling

Transforming your ecommerce site into a front-runner starts with keyword optimization. These highly targeted keywords need to pay homage to your niche. A good starting point includes using Moz’s Keyword Tool or Google Adwords to research words commonly used in online searches.

Researching your competitors is beneficial for several reasons too. You might feel they are out of your league at the moment, but it’s certain they are using tried-and-tested SEO techniques. There is no shame in borrowing from the best. Also, they may be your competitors, but a strategic collaboration can help you to generate more interest in your website so bear this in mind–a few shared links can go a long way.

When optimizing your own keyword roster, be careful not to be too general, as your website will undoubtedly rank lower. Creating Long-Tail Keywords will almost definitely improve your SEO rating.

Raise the Bar on eCommerce SEO Descriptions

You need to optimize your meta description–the short description shown directly below your page title in the SERPs. Although Google itself doesn’t read this, your customers will. This information is all they have on your site, barring the title and URL, before they decide whether or not you have what they need–so make it concise, clear, and relevant. Your product descriptions will also benefit from a second wind, so research similar products and use them as a guide, but be creative and make yours unique.

Mobile Optimization is a Slam Dunk

As most people use their smartphones to access the internet today, it’s crucial that you swing for the fence here. Make sure your ecommerce site is mobile friendly and you will likely see a boost in your SEO ratings. Before going live, test and retest every page on your website with various smartphone brands. Most importantly, ensure the checkout experience is as convenient as possible.

The Ball is in Your Court

The aforementioned tips are based on years of experience that we have gathered here at Agency Partner. They represent some of the most common tactics used on the web today. You may come across some sticky tricks but some quality research and perseverance will pay off in the long run. However, should you feel the need to chat with an expert, ecommerce SEO is an Agency Partner specialty and we are more than happy to help.

Not big on reading? That’s okay. Watch “Why eCommerce SEO Matters” instead.

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Web Design Mistakes That Can Harm Your SEO - API

Web Design Mistakes That Can Harm Your SEO

Tips from Digital Marketing Experts

Web design should be classified as an art form in its own right. Just like any other creative work, a website conveys a brand message, communicates with an audience, and on occasion, provokes thoughts deeper than the Mariana Trench.

In the ocean of consumerism, it is vital that your customers experience smooth sailing from the second they embark on your ship. Not only do you need to captain your website like a fish to water, but additionally, you need to be aware of the web design mistakes to avoid.

Bugs naturally occur in website development and too many of these rogue waves could result in a permanent wave goodbye from your customer base. However, if there are any vessels you need to keep at bay, it’s web design mistakes that can harm your Search Engine Optimization (SEO). So if you want to have a whale of a time online, try to adhere to the following tips to avoid rocking the boat!

Is Your Navigation Completely Off The Map?

Ahoy there matey! If you want to really make waves in your industry, you need to make sure that your navigation is simple and straightforward. Reusing tried-and-proven attributes, like the placement of common navigation buttons, is the easiest way to keep things simple.

Running a tight ship here is one of the first things you should consider when building your website. People expect things in an instant, so if it takes too long to find something on your website, your customers are likely to abandon ship. But navigation is just the tip of the iceberg!

Make Sure Your Pages Aren’t Packed Like Sardines

Take a look at all the big fish in your sector and you will quickly realize they are averaging around 300 words per page. Another web design mistake to avoid is too much content. There is a lot of power in whitespace. Pictures and videos can add variety to your website, but use these sparingly. Too much will take longer to load and may even confuse visitors. Keeping your Web Design Responsive and ship-shape will help to Increase your SEO in the long-run.

Stem the Tide With a Good Call To Action

A call to action, or CTA, is simply prompting the user to do something–sign up for an email newsletter or take a simple quiz. From these actions, you’ll gather information about your users. These are your leads.

Without a good call to action, your revenue is going to be a drop in the ocean compared to what it should be. An effective call to action will ensure your conversion rate remains high and creating one is like shooting fish in a barrel. Keep it concise and make sure it tells your customers exactly what to do.

Note These Web Design Mistakes to Avoid Because There Are Plenty More Fish In The Sea

If your SEO is currently drowning under a Tsunami of bigger fish, then it may be time to rethink your Web Design Strategy. As far as the customer is concerned, there are plenty more fish in the sea, so your SEO rating has to be a Great White. You don’t need to find any port in the storm, just implement the suggestions that we at Agency Partner Interactive have made and watch your website splash its way to surf heaven. The world really is your oyster!

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Web Design Changes That Will Impact Your Conversion Rate - API

Web Design Changes That Will Impact Your Conversion Rate

Tips from Digital Marketing Experts

It doesn’t matter if you’re an industry leader or fresh out of college, making those all important web design changes can determine your business’s future. 

Your online presence and popularity are highly dependent on a small number of crucial factors, one being your marketing dexterity. What is this exactly? Your ability to connect and communicate with your target market is essential, and the occasional free sample won’t do you any harm.

But what if we said that website design is the most vital factor when thinking about conversion rates? Imagine walking into a shop and choosing not to purchase something because you dislike their wallpaper. With an average attention span of around eight seconds nowadays, people make their decisions very quickly. As your website design is the very first thing people will notice, it’s paramount that it stands out for all the right reasons.

All Roads Lead to Home…

…at least they should, anyway. Ensuring that your website design features simple navigation is one of the first steps you can take toward boosting your conversion rates. The fundamental rule is to make navigation from one part of the website to another as quick, simple, and painless as possible. Ideally, this should never be more than a single click regardless of where on the site you currently are. This makes it easy for your visitors to take favorable actions.

Pages overflowing with instructions are going to appear monotonous, so a minimalist design with plenty of white space and snippets of text will come across as elegant and professional – novelties that will surely entice your audience.

Don’t Fall Off the Bandwagon

As it stands, projections suggest that by 2020 nearly 3 billion people around the world will be using their smartphones to access a website. That is well over one-third of the global population – a huge piece of the pie indeed!

Therefore, it seems favorable to optimize your web design to account for such a proportional figure. Stuffing every detail of each page into such a small space might be impossible, so it is essential that you prioritize. A call-to-action at the top of each mobile page will be a terrific start, and footing these pages with contact information will provide a solid foundation. The rest of each page can be toyed with at your leisure. Just remember that customers don’t want to be scrolling until the end of the week.

Further Expertise on Web Design Changes

There are dozens, if not hundreds of websites out there that can aid in web design changes. However, and without trying to blow our own trumpet too much, we are among the best at what we do – our online portfolio is a testament to this.

If you want your conversion rates to compete with some of the most successful online brands, start thinking seriously about web design changes you can make right now. Here at Accunity, we are passionate about taking your website into the 2020s with some of the most creative tools and minds available. So what are you waiting for? Even web design changes are just a click away!

Summing It Up

At Agency Partner Interactive, we can help you navigate the tides of change. In addition to Website Design and content creation, we offer social media marketing, LinkedIn lead generation, Brand Strategist, and Business Consulting.

Contact us to talk to an experienced professional who can help set your business onto the right trajectory.

Reach out today and let’s talk about how we can help make you successful.

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How to Collect Website Leads Like a Pro - Agency Partner Interactive

How to Collect Website Leads Like a Pro

Collect Website Leads Like a Pro
Tips from Digital Marketing Experts

There’s nothing like throwing a party for all your friends, only for the atmosphere to drain and the whole thing eventually implodes like a high-rise on demo day. This same chain of events can be used to analogize the unfortunate fate of many a website. People come, have a quick look around, get bored, and then inevitably, get out! The result: nothing but walls, windows and a general feeling of emptiness. So, how can you turn your house into a home?

Start With the Right Welcome Mat

Your home page will make or break your website’s page views and session rates, so make sure it is nothing less than impeccable. A video is a sure fire way of keeping visitors engaged from the get-go. Wyzowl claims that 72 percent of people, in fact, prefer this compared to a text-based welcome. Make sure that all content on the home page is relevant and, above all, direct. Anything tentative could cause the less patient of visitors to look for windows of opportunity elsewhere.

Don’t Lounge Around, Interact!

Lazyboys are yesterday’s news. According to the Content Marketing Institute, 2019 is only going to push forward in terms of interactivity. Making your guests feel welcome and sociable is the key to throwing a good party, so get those conversational juices flowing while the atmosphere is still fresh. Surveys, polls, and quizzes are some of the best tools to collect website leads. Interact and Qzzr will get you started.

Be a Spectacular Host with Live Chat

Whether it’s a conversation about your cookies or concerns about a mailing address, it helps to be in the room–around the clock if possible. Live chat is an excellent way of turning visitors into conversions. Digital may be the future, but people still want a fast answer from a real person, so consider implementing this into your website optimization strategy.

Be a King in the Kitchen

Lead magnets will always add terrific value to your content effectiveness, so get cooking. It’s all well and good feeding people with solutions after they’ve coughed up their credit card information, but who can say no to a freebie? Think of it as a doggy bag. If your guests can try free samples of digital products like ebooks, they’ll remember you for all the right reasons.

The Party is Almost Over

Urgency and scarcity are two tried and tested marketing tactics. People hate FOMO (fear of missing out) on something, especially if it is discounted or merits a freebie. Consider using an egg-timer in one corner of your website or strategically timed pop-ups.

Now You Should Know How to Collect Website Leads

Hopefully, your party will be in full swing now, and your website optimization will be on its way to competing with the best out there. Use one of the methods we have published, or use them all. Alternatively, if you prefer the shortcut process, work with Agency Partner. We already have proven methods and practices that guarantee results. We have worked with publicly-traded enterprises to mom-and-pop shops. We understand the lead generation strategies and how they can impact businesses. Contact us for a free quote and see how our digital marketing solutions can help with your lead generation.

Summing It Up

At Agency Partner, we can help you navigate the tides of change. In addition to website design and content creation, we offer social media marketing, brand strategizing, and business consulting. Contact us to talk to an experienced professional who can help set your business onto the right trajectory. Reach out today and let’s talk about how we can help make you successful.

Not big on reading? That’s okay. Watch “How to Collect Website Leads Like a Pro” instead.

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Is Your CEO Tweeting Enough? The Rise of Social Media Relations

Is Your CEO Tweeting Enough? The Rise of Social Media Relations

Tips from Social Media Experts

Innovation and transparency are now key features in brand marketing strategies. Consumers are attracted to brands that are open about their intent and vision. Millennials are a mass commercial target market, driving consumer desires and expectations.

This means that brands lacking in those two particular values are going to want to emulate and prioritize them in their next strategic meeting on Social Media Marketing. With the purchasing pendulum swinging strongly to the side of moral and social merits, brands have the incentive to adjust to these millennial interests.

Social Media Strategy

Based on the structure and pace of social media and marketing, brand competition is stronger than ever. Anyone can start, populate, and build up a social media profile and become an active Twitter or Instagram participant in the commerce and advertising sphere. But a strategy is essential. With more visible stats geared to help companies understand what their target market wants, they’re able to maximize and narrow their efforts into profitable outcomes. Developing a marketing strategy is accessible and simplified through platforms such as Sprout Social.

The millennial age, otherwise known as the “avocado toast” generation, is ushering in companies that think about the environment, are self-care supporters, and don’t keep with the status quo. They support pioneering corporations that are affiliated with empowering social movements. To get a tangible idea, think biodegradable packaging, mental health awareness, and giving back to the community.

CEO-Consumer Connection

As millennial lives are strongly interwoven with constant technological access and connectivity, visible values of empathy and honesty go a long way. As found in a recent report from Sprout Social, it shows that CEO transparency has a substantial influence on millennial purchases. Consumer perspective has broadened to include the millennial expectation that companies active on social platforms such as Instagram, Twitter, and Messenger, shouldn’t be hierarchical in their interactions.

They expect that the 61 percent of the Fortune 500 CEOs and C-suite members, who aren’t currently involved on these social media platforms, have as much a presence as anyone else–no matter their roles. Hence the question, “is your CEO tweeting enough?”

Brand Loyalty

Brands that are open, clear, and connective incite consumers to afford them second chances and 85 percent of consumers would stick with them through thick and thin, should they experience a crisis. The human elements of empathy, compassion, and loyalty are strong driving forces behind this new wave of business-consumer relating.

Millennials hold strong voices on social platforms and, as brands are impacted by lashing tweets, infuriated comments, and negative reviews, customer care combined with social media responsiveness is not only a branding tool but a necessity. However, it’s not only millennials but consumers in general who are now expecting brands to respond to DMs, assist with product or service problems, and be vocal when it comes to social issues.

Summing Things Up

The social media landscape toes the line between facade and reality and will undoubtedly see integrity-driven transformation around its adaptive axis. We can expect to see shifts and evolution in consumer expectations of business regarding personalization, transparency, and interaction.

At Agency Partner Interactive, we can help you navigate the tides of change. In addition to Website Design Service and Content Creation, we offer Social Media Marketing, Brand Strategist, and Business Consulting. Contact us to talk to an experienced professional who can help set your business onto the right trajectory. Contact us Today and let’s talk about how we can help make you successful.

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The Value of Social Media Influencers

Advertising Advocates: The Value of Social Media Influencers

Tips from Digital Marketing Experts

Pop culture, the breeding ground for fleeting fads and lasting trends, is seeing a rise in the contentious digitally-active world of social media influencer marketing. With its controversial tactics, it could foretell both the pitfalls and elevation of marketing in a commercial society.

Instagram and other social media platforms are so commonly used today that it would be remiss for brands not to utilize the space of endless-scrolling and double-taps. Given this vastly popular pastime, it is essential for companies to continually raise their social media presence to keep up with the changes in this virtual, social sphere. Along with brand awareness building and profile curation, companies are increasingly realizing the impact of influencer marketing.

Backing this trend, statistics show that when advertising products, influencers are able to convince 72 percent of their followers to trust an affiliated brand. Companies that promote their products and services with the help of influencers are seeing visible results.

Social Media Influencers Building Consumer Confidence  

As Influencer Marketing is founded on a structure of connection and confidence with their followers, the time and effort already spent building that relationship is something on which brands can capitalize. Armed with a large following and a strong belief in the product or service, influencers are inspired to express their advocacy and form a mutually beneficial connection with brands.

Valued relationships and leader credibility are integral reasons as to why users continue to follow certain influencers.

These Instagram ‘celebs’ have a wide reach and loyal customer base – two very important aspects of advertorial marketing. Through their affiliated influencers, companies are able to target a niche audience who is more likely to be interested in their products or services. With influencer endorsements, businesses are noticing improved conversion rates.

Influencer Integrity

The movement is gaining in popularity, not only because of the freebies and marketing opportunities influencers stand to gain, but because it is a fathomable reality not reserved only for celebrities. From scrolling teens on Instagram to mothers giving advice based on personal experience, anyone with a large enough following qualifies.

That said, authenticity is a significant component in the world of influencer marketing–there is a fine line between integrity and greed. In November 2017, Facebook admitted that 60 million of their accounts are automated, or fake.

These “bot” accounts are built, bought, and sold, then used to augment an individual’s follower base, making them appear to a bonafide influencer. Undetected, these faux influencers have swindled many businesses. Now companies are advised to thoroughly investigate potential influencers before engaging their services.

The Future of Advertising

Children, teens, and adults are immersed in the visual world of Instagram. It’s a source of cultural reference that promotes lifestyles, products, and services through a facade of smiling faces and pretty pictures. However, this is precisely what advertising is – it’s just stepped onto new platforms and is changing a brand’s reach and advertising success.

Summing Things Up

Forging into the digital marketing realm may seem a bit overwhelming for some. And with new features constantly being added to social apps, many believe that there’s no possibility of influencer marketing slowing down any time soon. So, is an influencer the right course for your brand? It’s a tough question. But you don’t have to go it alone.

At Agency Partner Interactive, we can help you navigate the tides of change. In addition to Website Design Service and Content Creation, we offer Social Media Marketing, Brand Strategist, and Business Consulting. Contact us to talk to an experienced professional who can help set your business onto the right trajectory. Contact us today and let’s talk about how we can help make you successful.

Not big on reading? That’s okay. Watch “The Value of Social Media Influencers” instead.

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How to Create a Website in 10 Super Easy Steps

How to Create a Website in 10 Steps

Tips from Web Design Experts

To make progress in today’s world, whether as a blogger, business, or solo-artist, you need a killer website – something with flair and panache, packed with handy features and enticing designs. Follow our 10-step guide to successfully build exactly that.

Domain: It’s All In The Name

If you want to create an effective website, the essential first step is choosing a domain name and registering it with a domain registrar. When you go to the registrar’s site, they will tell you whether the domain name that you would like to use is available, and offer alternatives if it’s not. A good domain name enhances both the brand identity and credibility of your business when it is launched on the internet.

Make a Plan, Stan

So, you’ve got the domain name but you don’t want to be the same as your competition. Now is the time to develop a brand strategy; identify how to create a website that brings equilibrium between your brand identity and goals to transcend from the playing field of competition.  Perhaps you would like your website to be an extension of your brick-and-mortar store, or to fly solo as a revolutionary revenue rendering venture, or, maybe, your site may just be an additional marketing tool of your in-person services.

Don’t Make a Mess of Things

Do you know what impresses audiences the most? A damn good image. So, that’s what you need to portray! If you’ve got great content, you need a great website.
Who likes a pop-up? Not us. Good chance your audience isn’t too fond of them either. Get rid of ads, they are reminiscent of the old-fashioned, incredibly annoying, salesperson who hounds you as soon as you enter a shop. Don’t be that person.
Make sure that everything is easily accessible. Your audience does not want to trawl through a never-ending maze of pages to find the product or content that they need. Keep your website clean, concise, up-to-date, and easy-to-navigate. If you fail to meet these basic requirements, your website traffic will suffer, as will your potential earnings. Click-throughs on your website will only convert to a swift exit.

Give ‘em a Freebie

One of the very best sales techniques to date is free content. Make way premium, enter freemium. When companies sell content services, people will look at their website because, well, that’s what they want. The problem is, if they are hit with a price-tag upon entrance, it will turn them off. Everybody loves a freebie. So, instead of telling a person that you want money, entice them something gratis. The method is no different to angling; when you cast a hook into the lake, a fish looks at it and thinks, ‘well, that’s a hook, best swim away’, but if there’s a tasty grub-worm on there, they jump straight on it.

Psychological Lights: The Flow of Traffic

Traffic is the most crucial factor when it comes to a successful website. Once you generate visitors, you create a reliable revenue source. But until that time, your website will be relatively redundant, excellent though it may be.

Like Glue

Your website will quickly fall stagnant if you don’t work on generating traffic. You need to divert the flow of internet users all the way to your website, and then slap on the red-light, so they stay stationary in front of your product or services.
You can make the masses stay by posting consistent, quality content that informs them of relevant and timely information. Furthermore, you should be implementing emotion-evoking and engaging photographs, feedback surveys, and anything else that shows your business is better than the competition. First, though, you need to get the traffic to your location.

Search Engine Optimization

How do you get traffic? Simple: develop a Search Engine Optimization (SEO) strategy. Ensure that there are targeted keywords and phrases interwoven throughout your content, including articles, picture alt-text, product titles, meta descriptions, and product-related texts. Utilizing keywords will help your website rank higher on major search engines, like Google, and will help your audience find you when they require your products and services.

Incorporate Social Media

Social media is fast becoming one of the most dependable sources of advertisement for businesses online. According to Statistica.com, nearly one-third of the world’s population will be active social media users by 2021. The scope of platforms like Instagram, Facebook, and Twitter has grown exponentially over the past few years, and so, you need to jump on the trend.
Imagine and implement a social media strategy and have your in-house team schedule posts across each platform, inviting people to check out your website. Using social media is the best opportunity you have to market your “freemium” content.
Hook, line, and sinker.

Going Mobile

Now that we’ve touched on the influence of social media, we should also consider the devices from which your site will be accessed. Given that eight in ten Americans now use their mobile devices for online shopping, weekly, you need to make sure that your website is correctly optimized to suit that consumer demand. So when you plan that beautiful website, you need to be sure that it is optimized to load fast and that the layout is conducive to the smaller screens indicative of smartphones and tablets.

Analytics

Much like Big Brother, you can monitor your audience activities through web analytic tools. You can take a look at your visitors’ habits and analyze their viewing and clicking habits. Using analytics will paint a picture of trends on your website. Viewers may stay on a particular page for longer than another, or certain links may be clicked more often. From this information, you can develop your website to address their needs.

Summing Things Up

So, there’s our 10-step guide on how to create a website. One of the first things you will get into once your project begins is the web design discovery process. To understand what role it plays and its importance to the overall process, read our other blog titled “The Web Design Discovery Process.”
Remember, “Rome wasn’t built in a day,” and neither will your online success. However, if you implement our advanced tactics, or have our professionals at Agency Partner do it for you, your “Rome” will be built with modern expertise, and your website will reach new heights considerably faster than you expect. Contact us today and let’s talk about how we can help make you successful.

Not big on reading? That’s okay. Watch “How to Create a Website in 10 Easy Steps” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Watch it below.

website launch checklist

Creating a Website Launch Checklist

Streamline your web design project

If you are currently preparing a new website or redesigning an existing one, you’ll know that it is both an exciting and daunting task. Like a well-oiled engine, there are lots of moving parts. To keep the project running smoothly, make sure that you pay attention to all of the little details; the creation of a website runs smoothly, but only if communication is effective and understanding between clients and developers is solid.

Here’s our step-by-step guide to ensure that your website launch is a success.

Make an Itinerary

Prepare a checklist titled ‘project management’ for your website. Create a website launch checklist, detailing what content and calls-to-action you need on the website.
Section your checklist to three parts:

  1. Content,
  2. Design, and
  3. Development.

From there, list the specific tasks, set deadlines, and assign them to the respective professionals. This will act as a comprehensive plan of action, leading up to the set launch date.

Prep a Staging Site

A staging site acts as a mirror image of your final website, hosted privately, away from the public domain. Staging sites are used to prepare content and make any necessary edits ahead of the live-launch of your final website.

The Testing Process

Once you’ve got your website made and fresh content uploaded to your staging site, start running tests to ensure that the website works as it should. Make sure that you test each and every component of the website, double-checking that everything flows and that there are no bugs.

If there are any bugs, bounce it back to development for a fix.

Start Operation Testing

When you’re ready to start your final testing, bring a halt to all content and coding processes, and test the following aspects of your website:

Website Running Speed:

  • The speed of your website affects the user experience and everything that comes with it – including the conversion rate, as well as your Google web search ranking.

Images:

  • Double-check that all of the images within your content are consistent in both quality and size. Also, ensure that your designers have included alt text tags with each and that the images are compressed for the web as these play a key part in the webpage load time.

Check your SEO:

  • Search Engine Optimization is the most important factor of a website that wants to rank well on search engines. Make sure that every web page features a unique meta description and appropriate title tag. Everything on your site should be optimized, but your priorities should be the titles, headings, and body content; the titles of each image and respective alt texts; and the URL for each page.

Mobile Optimization:

  • Most people browse the web via their cellular device. With that in mind, you need to make sure that your website is accessible and appealing to both desktop and cell phone users. Also, Google’s algorithm rewards your website with higher search engine rankings if it is optimized for both. So, get that right.

Test The Forms:

  • Forms are an important part of a website, and if yours incorporates any, make sure that they work correctly. Check that the forms lead to the intended webpage, or that they successfully trigger an email.

Test Your Links:

  • There isn’t much that’s more frustrating than clicking on a link and being redirected to the wrong page. Test all of your links to ensure that every button matches up.

Check Your Content:

  • Proofread all of your content, checking for grammatical errors, and keep an eye out for any ‘stock’ placeholder text on any templates, making sure that they are all replaced with your content.

Make Sure Your Formatting Is Correct:

  • Font codes are easily positioned in the wrong segments of websites during the coding phase. Double-check that your webpages do not fall foul of this common mistake; make sure that everything looks consistent and there aren’t any random anomalies.

Think Safety First

Safety is a big factor for businesses on and off the web. Make sure that your website features an SSL certificate. An SSL assures users that your website is encrypted and, subsequently, any data exchanged on your website cannot be intercepted by hackers. Google now incorporates SSL certificates into its rankings, and so, it’s a great plus if you have one.

Map Out Your Site Correctly

All websites have an XML sitemap, which is a file of code hosted on your site’s server. The XML is what Google’s search engine looks at, and it lists every relevant URL that your website uses for the structure.

Check the Legality of Content

Copyright rules everything, these days, from music and imagery to content. Make sure that your website doesn’t have any copyright issues or trademark infringements, and consult a legal team about writing a Privacy Policy for your website. The Privacy Policy will detail the information that you collect from your users, like cookies, and how you use the collated data, ensuring transparency between business and audience.

Run the Stress Test

If you are expecting high volumes of traffic on your website post-launch, you should run a stress test before releasing. The stress test will simulate virtual visitors, showing you, roughly, how much traffic strain your website can take before it loses the ability to run correctly. If you allow your website to reach a faulty state, at any point, users will start to disengage from your brand.

Post-Launch Preparation

Neglected websites are the worst. When yours goes live, it will be fully-functional, attractive, and well-positioned. This can change quickly. To avoid looking like an uncaring business, prepare to make enhancements for post-launch.
Create a document and list anything that you couldn’t manage ahead of the launch but would like to add to the website. After the launch, pay attention to the needs of your user-base; plan to incorporate additional features as and when needed.

Keep in Contact

You need to keep a positive relationship with all of the relevant members of your team and stakeholders. If any issues arise further down the line, these guys will be your go-to squad, there to rescue your website.

The Final Tick on Your Website Launch Checklist

You and your team will have worked incredibly hard to reach this point, but it isn’t over just yet. The day of launch will be a busy one, with the entire team present and ready to rectify any initial unexpected issues that your website may encounter. Also, make sure to submit your XML sitemap to all of the major search engines on which you’d like to be featured. Spread the word about your website launch via any and all media platforms, and then, tick off the final box your website launch checklist.

Summing Things Up

If you think this process sounds intimidating, we can help. At Agency Partner Interactive, our web design and digital experts can walk you through each stage of the process, as well as provide digital support services such as digital marketing and IT strategy consulting. Contact us today and let’s talk about how we can help make you successful.

Not big on reading? That’s okay. Watch “Creating a Website Launch Checklist” instead.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Watch it below.

 

Web Design Mockup Process

How to Create a Web Design Mockup

What is it and what role does it play?

If you consider a finished website as the main theatrical performance, the web design mockup could be regarded as its dress rehearsal.

What is a Web Design Mockup?

A web design mockup is the first visual representation of a website before it is created. This essential design phase is as an opportunity for stakeholders to express their desires and alleviate concerns.

The web design mockup will demonstrate all the visual aspects of the website, from color schemes and layout to fonts, images, navigation, and your company branding. The purpose of the mockup is to bring to light any irregularities or imperfections in the design. Perhaps the client has different expectations regarding the style, size or placement of certain elements, all of which can be quickly rectified during the web design mockup process.

Stages of a Web Design Mockup

Brainstorming

The first step of the web design mockup process is to thoroughly brainstorm everything. The most important question at this stage is: What do you want your website to accomplish? To answer this question, you must first know who your target audience is, what they want from your site, and what you can offer them. Use a whiteboard and write down their demographics, pain points, and your offerings.

Then decide what the objective of your site should be. Do you want to generate a mailing list? If so, then you should have a call to action, ask them to sign up for a newsletter or download an ebook.

Map it out

Next, map out the components on paper – content, images, logos, navigation tools, social media links, and the ever-so-important whitespace. As a design element, whitespace, or “blank” areas, make content more approachable because it is less dense and less likely to overwhelm the user. Graph paper and stencils with common navigation bar and buttons shapes will simplify the process.

As you design the layout, consider that you only have about eight to 10 seconds to capture your visitor’s attention. A clean, uncluttered appearance with easy navigation and relevant content is crucial. Further, a clean design may assist you when optimizing your site for smartphones.

Tip: If your goal is to generate leads, be sure to place the initial request for information – the call to action – toward the top of the site, then give your audience a second chance at the bottom.

Design It

This is where the design really begins to blossom. Using software like Photoshop, you can lay out all the pieces and evaluate color, whitespace, consistency, and repetition. Also, since it’s predicted that three-quarters of the world will access the internet via smartphones by 2025, this is when you should consider whether the design layout is optimized for these devices?

This is also the best opportunity to evaluate your brand messaging. Do the color schemes and font select support the image you want to project?

Test Test Test!

Now is the time to run the web design mockup through its paces. Does going from one section to another correlate visually? Are there any elements of the website that need to be removed or added? Next, show the prototype to as many members of your target-audience demographic as possible and collect feedback for improvements.

At the end of this process, you should be ready for the programmer. However, be prepared to start again, from the beginning if necessary, to refine your design and get it right the first time.

Summing Things Up

A web design mockup can save you time, money, and embarrassment. With these simple steps, you can look forward to your debut knowing that the performance will be its best. At Agency Partner Interactive, we have the web design and digital experts who can help you through each stage of the process, as well as provide digital support services such as digital marketing and IT strategy consulting. Contact us today to see what we can do for you.

Not big on reading? That’s okay. Watch “How to Create a Web Design Mockup”

Using the power of Artificial Intelligence, we turned this blog into a video for you. Watch it below.