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The Definitive Guide To Maximizing Your PPC Campaign

The Guide For Boosting ROI from PPC
Tips From Pay-Per-Click (PPC) Experts

If you’re investing significant resources in your pay-per-click (PPC) campaign, the worst thing to do is get complacent or gullibly believe that results will always come eventually no matter what you try.

This could lead to you wasting time and money on PPC strategies that just don’t work. Of course, effective PPC strategies take time to develop and produce results (both positive and negative), especially during experimentation.

However, if you aren’t cognizant of using fundamental PPC strategies and building off of them, your campaigns won’t be effective.

To help you maximize your PPC campaign, this guide will outline fundamental PPC strategies and innovative ways you can alter them to obtain steadfast results.

Understand your audience

I know.

Every PPC-related article on the internet will likely tell you that you need to understand your audience for your PPC campaigns to perform better.

However, in Digital Marketing knowing your audience goes beyond demographics. You’ll need to intrinsically understand their shopping patterns, motivations, and reservations before purchasing to craft the perfect PPC strategy.

Depending on your consumer base, whether they’re B2B or B2C, these values will differ tremendously. To give you more context, here is a marketing funnel for both B2B and B2B audiences from TrackMaven.
PPC marketing funnel
You’re probably wondering what’s the difference between B2B and B2C consumer bases. After all, the funnel between the two consumers doesn’t seem all that different.

Let’s start with B2B consumers. These clients go through a much longer sales funnel because purchasing decisions typically go through a host of executives, who then rationalize the decisions instead of an emotional trigger that results more commonly in consumer purchases.

With that being said, average consumers vary. Some might conduct extensive research before buying a product or service. Some may just purchase from you based on a whim.

Nonetheless, the difference between these two consumer bases should reflect on how you structure your PPC campaign.

For example, since B2B consumers go through an elongated journey to make a purchase, you should provide top-of-the-funnel marketing resources to give them all of the information they need to confer and eventually make a purchasing decision.

Conversely, B2C consumers are attracted to a more straightforward marketing approach. They mainly want to know how your product or service will immediately benefit them. If your campaign reflects this, they’ll usually decide without extensive time and research.

Now that you understand this fundamental tip, here are some actionable ways you can incorporate new PPC methods to give your campaign a boost.

  • B2B Audience – Market any helpful e-books that will convince your audience that your service will be beneficial to them. Don’t promote anything. These e-books should only highlight the problem your audience has and provide a solution.
  • B2C Audience – Keep PPC ad copy extremely enticing. Don’t advertise the features of your product or service. Instead, promote the benefits and people will click.

In summary, B2B PPC strategies require you to know much more about your consumer base, while B2C strategies are essentially more product-focused.

Craft the perfect offer

Let’s take a moment to paint a relatable scenario.

An employee of a large consulting firm, Mandy has been tasked with finding the best available lead management software available. Knowing nothing about lead management software, she does a Google search for “best lead management software”, and she immediately sees numerous ads on the results page.

She may click the first ads she sees or some that catch her attention. Ultimately, most of these ads will offer free trials and one will offer a free buyer’s guide.

Which form do you think Mandy will fill out first?

With a buyer’s guide, not only are you more likely to capture a high-quality lead, but you are also providing Mandy with exactly what she needs, a helpful guide to help her navigate through a complicated app.

For this reason, crafting the perfect offer is paramount to the success of your PPC campaigns. Using outdated offers, such as live demos and free trials, will ultimately lead to your offer being rejected, ignored, or skipped over.

This is because there is profound evidence that proves that the alternatives are much more effective. What’re the alternatives, you may ask?

The answer is anything that will provide value to your audience without them being forced to commit.

PPC Hero recently experimented with their B2B audience by using demo videos in their ads. They found that demo videos have much less friction than live demos and free trials, because people may be hesitant to commit or spend time talking to a sales rep.

By adding a “watch demo video” call-to-action (CTA) to one of their core website pages, they received a 122.45% increase in conversions.
Google Ads PPC marketing

Furthermore, if you have prospects landing on your website directly through a search engine, chances are that they’ve never heard of you.

This means that you have a small chance of convincing a potential customer to sign up for a free trial on search terms that most ads are using, such as “best” or “top”.

Because of this, your offer has to break through the reservations a potential customer may have about working with you. The only way this can happen is by creating an offer that your audience can’t resist and won’t immediately commit to.

Doing so will allow them to see what you’re all about and make a decision for themselves.

Calibrate Search and Social Messages

You should never treat social media users the same as search engine users. Although your PPC campaign may exist on both platforms, using the same message will be counterproductive to what you’re trying to achieve.

Also, user behavior is vastly different across your marketing channels, so why craft the same message?

Let’s dig a little deeper into the concept.

People go on social media networks to consume content. These people aren’t looking for any salesly or consumer-related. They just want content, whether it’s informational or entertainment-based.

However, those that arrive at your website via search engine are looking for something. They have a need or want, and they believe you can help.

Again, why use the same message on both platforms? The reason this question is being asked twice is that many businesses and marketers fall into this trap in an attempt to streamline their PPC campaign.

Just like how you shouldn’t create the same social media posts on your Facebook and LinkedIn accounts, you definitely shouldn’t make this mistake.

For social media PPC campaigns, you’re targeting users based on their demographics, such as their job title in the case of LinkedIn. For Paid Search Ad Campaigns, your ads’ visibility is based on keywords.

Therefore, people who search for these keywords are actively looking for a product or service, whereas, a social media user is minding their own business looking for engaging Content.

It should now be apparent why offering an educational resource is better on social media, rather than search. Ultimately, your PPC ads on social media should strive to build awareness, through e-books and reports.

Anything that stirs an emotional response will do well on social media.

Meanwhile, paid search ads should get to the point and make an offer. Demos and interactive content are great for these ads because people who click them are looking for a solution to a need or want they have anyway.

If you’re still lost in how you can calibrate your messages across social media and search platforms, just remember this fundamental question.

“Why are my prospects using this platform?”

And, there you have it. You should instantly surmise that Facebook users didn’t log on to be advised to sign up for a free trial of anything. Therefore, create a campaign that centers on driving emotional responses from your target audience.

For example, this video ad from Sephora works because it showcases multiple promotions and piques the curiosity of their target audience.

retail mobile marketing

That’s why the ad was able to achieve a 41% higher click-through rate (CTR) than the brand’s previous ads.

Do you want to emulate the same success through all of your marketing channels? If so, take a look at this infographic from Orbit Media that details how you should structure both social media and paid search ads.

Google Ads PPC Management Search v Social Ads

Prioritize Remarketing

Finally, we’ve arrived at one of the most popular PPC strategies, known as “remarketing”.

Once you’ve got someone to land on your website and they leave without converting, you’d want to bring them back to your site for a second chance, right?

This sounds very much like the concept of dating. However, what if this same person doesn’t convert after a third or fourth time?

What’s going on?

The answer is that you’re probably using the same offer every time. Obviously, if that person didn’t bite on the offer you originally introduced, they won’t budge if you do the same again.

Now, let’s present a solution. First, cut off any leads that just aren’t in your market. Not everyone who visits your website through an ad is interested in working with you.

They may just be curious, found another solution, etc. Therefore, only begin the remarketing stage for leads that have visited your landing page at least twice.

Similarly, you can do the same for leads who left your website in the middle of filling out a form.

Next, segment your leads based on where they are in the buyer’s journey. For example, for leads that haven’t watched your demo video, retarget them with a demo ad.

For leads that have watched the demo video, follow-up and re-target them with a free trial ad. The goal here is to be very specific with your segmentations so you can convert leads throughout your marketing funnel.

In Social Media Marketing, the strategy is the same. If you have received PPC insights from social media users who haven’t converted, you’ll have to understand the proven social behaviors for these users.

This is: social media users are constantly scrolling on their feed and may not want to commit to you just yet.
Why?

Because they’re still busy scrolling on their feeds.

With an accurate remarketing strategy, you can send a gentle reminder at an appropriate time to re-engage social media users who have left your site.

Realize Your SERP Potential

There was a promising study conducted by Advanced Web Rankings where they studied the differenced in CTR between ad placements on the search engine result pages (SERP).
Google-Ads-PPC-optimization
It’s important to realize right now that PPC success doesn’t solely depend on placement, but rather a myriad of other factors, such as conversion value, budget, competition, industry, geotarget, LTV, and more.

For certain industries, it may be beneficial to bid higher to rank high for productive keywords. However, in competitive markets, your ROI will begin to decline at a certain point using this strategy,

Ideally, it’s up to you to find the right balance for your particular market.

For example, paying a high price for a competitive market like auto insurance may not be profitable, considering how people normally shop for auto insurance.

Similar to B2B Marketing, consumers will readily shop around for auto insurance until they can find an affordable deal for the right type of coverage they’re looking for.

Because of this, a Search Engine user may click on your ad, no matter if it’s first, second, third, or fourth on the SERP.

Regardless of this fact, humans make most purchasing decisions based on trust, and nothing screams trust more than high-ranking websites.

So, the moral of this section is to realize that ad placement isn’t everything for a successful PPC Campaign. Nonetheless, your Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Strategy should work together to maximize your CTR and create the perception that you’re a leader in your industry.

Final Words

Now that you realize the fundamental strategies of building a solid PPC campaign, it’s up to you to conduct your own experiments and use your data to create PPC Ad Campaigns that work for you.

Understanding these fundamental strategies and the unique characteristics of your business will help you to achieve long-lasting results, instead of relying too much on online advice and your gut to design your campaigns.

Search marketing is a very competitive game of Marketer vs. Marketer. We know that Google and Bing are continually adjusting their Search Engine Algorithms and the best way to ensure that you are not wasting your time and money is to hire Agency Partner to do it for you. API has experience in managing big Budget PPC accounts so whether you are managing a budget of $5,000 or $50,000 per month, contact Agency Partner Interactive today and let us help you maximize your ROI.

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Does PPC Marketing Work for Attorneys

PPC for Lawyers - Does it Work?
Tips From Digital Marketing Experts

Finding clients as an attorney can be one of the most daunting tasks. You’ve made your checklist -chose a specific area of law, check; went one step further and chose a niche, check; created a website, check. You’ve done the networking, making lists of prospective clients and referrals, you’ve even put up free resources on your website. All of these things are great, but they haven’t really generated much in the way of people calling for your services.

The answer is rather simple to use Online Marketing Strategies, such as Search Engine Optimization (SEO) or Pay-Per-Click (PPC) Marketing. PPC is one of the best ways to get your name out to potential clients. The place to start is with Google Ad Words and Microsoft Ads (formerly Bing Ads, part of the Bing Search Engine Platform). While there are numerous PPC Platforms, these two are the Most Commonly Used by the clients you are seeking.  

Navigating PPC marketing can be tricky, but with the right knowledge, you can achieve high visibility on Google or Bing Searches, display effective Ad Campaigns, overcome the challenges and be on your way to an increased client base.

What is PPC for Lawyers?

Pay Per Click (PPC)  is Online Advertising that you pay for each time your ad is clicked. The amount you pay per click is determined by bidding in an ad auction with Google Adwords or Microsoft Ads. Basically, you are bidding against other law firms for the use of relevant keywords in your ads. When a search is performed using your keywords, your ad is shown first. It is one of the most effective digital marketing aids to generate clients in a very competitive legal market. 

There are several factors to consider other than just paying for clicks and bidding on keywords, in the determination of where your ad will rank. First, you need to conduct research to establish what your keywords are going to be, based on the law you practice and what keywords your competitors are using. Your ad also needs to be relevant to the search queries that your clients are seeking. Keep in mind that the Landing Page is where the advertisement sends the client. The headline needs to be highly specific and relevant to the client’s search, and your landing page needs to have a call-to-action that is clear and also relevant to your client’s search. If your landing page is not applicable and another firm’s is, you could lose that potential client.

Why You Should Choose PPC for Your Law Firm

Marketing for a law firm is not the same as Marketing for other Businesses. PPC ads can significantly help boost a law firm’s client base. Here are three reasons why you should make PPC a key marketing strategy for your practice.

  •  PPC Ads Have High Visibility on Google or Bing Searches

When someone uses Google or Bing to search for an attorney, the top three to four listings are PPC ads from Google’s Adwords or Microsoft Ads. There is a much higher click-through rate for these top ads. Having a PPC ad gives you an advantage and an opportunity for higher visibility by a wider audience.

  • Your Competitors are Using Them

With so many law firms out there, just having a website isn’t enough. Every time a potential client goes online to search for an attorney in your specialty, they will pull up one of your competitors who has a PPC ad, instead of you.

You need to make sure you show up in their search by using keywords that make you stand out from your competitors. 

  • You Have Control of the Keywords

Keyword control makes PPC ads a core marketing tool for your firm. You chose the keywords and phrases to put in your ads, you have control over your PPC Optimization, and therefore, you determine how you target your clients.

Research and select Keywords, with the help of Google and Microsoft to identify what the right keyword phrases are for you. A few words can make or break a PPC Ad Campaign. If you take time during your ad planning process to figure out what you have to offer and who your target clients are, you can adjust your keywords accordingly.

Knowing your clients makes it easier to implement a PPC Strategy.

Best Type of PPC Ads for Attorneys

There are three types of PPC ads proven to have the best results for attorneys:

  • Display Ad Campaigns

Google Display Network and Microsoft Advertising Network partner with reputable websites to help you reach a much larger target audience. Being part of a Display Network can also put you in front of clients before they start searching for your skillset. Some ad types work better when you are linked to a Google Display or Microsoft Advertising Network, such as responsive display ads, uploaded images ads, Gmail ads and engagement ads.

  •  Search Ad Campaign

Search ad campaigns appear when a potential client searches for the services you offer. Your ad will appear directly above or below the top-ranking Google and Bing search results. You only pay for this ad when people click it.

  • Re-Marketing Ad Campaigns

Re-Marketing ad campaigns let you tailor your ads to people who have visited your website at least once before.

Overcoming Challenges with PPC Ads for Law Firms

The one deterrent to PPC marketing is the cost. The ads can be quite expensive. Some of the more specialized legal industry keyword bids can cost over $100 USD per click, costing you thousands of dollars per month. However, because you are only paying per click, the benefits of the higher conversion rate could outweigh the cost for you. The conversion rate for the legal industry on Google can be as high as 6.98%. The bottom line is that PPC ads have been a proven marketing tool to get clients. 

PPC marketing is very competitive, and Google and Bing are continually adjusting their search engine algorithms.

The best way to ensure that you are not wasting your time and money is to hire Agency Partner Interactive to do it for you. API has experience in managing PPC accounts. Call Agency Partner Today and let them help you generate the PPC Marketing Strategy you need to grow the client base you want for your law firm.

Not big on reading? That’s okay. Watch “Does PPC Marketing Work for Attorneys” instead.

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Top Healthcare Marketing Tips

Increase Conversions on your Healthcare Website
SEO Tips for Healthcare Marketing

There are several Healthcare Marketing Trends in 2019 which can bolster success and drive conversion for your company. In recent years, advances in technology have caused a shift in marketing methods, which make it necessary to step up your outreach strategy.

Tried and True – Healthcare Marketing That Works

Just because you need to keep up with the times doesn’t mean you need to throw classic marketing out the window. There are many methods that have lasted the test of time and should be maintained as you evolve your marketing techniques. 

Old School Marketing Evaluation

Start with an audit of your services and products. This will give you a well-rounded picture of your business, and also help refine your target audience. It’s important to review your business regularly to ensure that you’re on track with your goals. From here you can grow a “patient persona,” which reflects your target audience. This will be a core dimension of your marketing strategy. 

Next, answer these questions: What makes my target audience choose my practice to solve their health problems?

How does my website reflect that I am the best choice to address their issues? 

These two questions can help focus the messaging and original content on your website. Remember, no matter the original intent of your practice or its goals, you will only gain conversion and clients if they feel like you’ve gone the extra mile to take their Personal needs into Consideration.

People in pain want to know who you are, what you offer, and how you’re going to help them, specifically, right at the Onset of Visiting your site. When trying to find a dentist or a doctor they want to visit or type a question about their specific pain into a search engine, they want a specific answer with clear, concise information. 

New World Order – Healthcare Content Marketing

Today, when most everyone has a smartphone – and yes, there are now more Phones than People in the World – it is absolutely necessary to have a focused digital marketing and content strategy. Ads are a thing of the past with Millennials, a generation that utilizes ad blockers and would rather source content for free. They want to believe that real worth is communicated and vouched-for, i.e., reviewed. 

Healthcare Marketing for the Web Browser

Long-Tailed Keywords are going to have the greatest search engine optimization (SEO) impact. Consider content that includes whole sentences or phrases like: the bone in my ring finger hurts or doctor, specialist for holistic acne treatment. You get the picture. When you consider what your healthcare practice is providing, consider specific questions patients have asked in the past; that’s what your target audience is going to google. You want the sequence of words that is going to attract the highest volume response.

Healthcare Marketing for Mobile Phones

Speaking of phones, your website probably needs to be Accelerated Mobile Pages (AMP) compatible. AMP takes that fancy website you’ve just had us Build and converts it to being smartphone friendly. Websites will not automatically translate what looks great on a desktop.

It may not look the same, or it may be a very basic version for handheld devices. The thing you’ve got to keep in mind is that mobile devices are king. A detailed Study by Google reminds us that roughly 40% of people make searches solely with their smartphones.

The Full Picture – What to Include in Healthcare Marketing

Once you’ve got a sense for your target audience and how you’re going to attract them to your website, you’ve got to keep them there. There are a few things you can do to truly engage your patient base to drive conversion.

Video Marketing 

A short 2-10 minute video by a doctor or dentist is a great way to advertise your bedside manner with future patients.

This gives the viewer a chance to draw their own conclusions about the kind of person you are and builds trust that you were willing to put something of yourself out there.

Customer Touch Points and Online Reputation

How a customer or patient interacts with your website is huge. This includes referral sites, back lines, and reviews.

Patients can find services through more than just search engines. It’s important for you to communicate through multiple platforms, like Facebook or Twitter, to keep your name fresh. Your Online Reputation, including links to verified sources, will help improve the validity of your content, which will drive your SEO and search engine results. 

Location-Based SEO

Location-relative content is going to be an important driver. It’s not useful if your search results come up on an India-based Google search when your hospital or practice is located in Dallas. Your content needs to be location-specific with language which is understandable to local readers. 

Healthcare Call to Action!

Any which way you go, a Call to Action (CTA) is going to be a necessary part of your marketing strategy. At Agency Partner Interactive, we can help improve your website, leveraging modern trends, and help you build a marketing strategy that will include mobile device outreach and long-tailed sentence search results. Give Agency Partner Interactive A Call and let us improve your patient outreach today!

Not big on reading? That’s okay. Watch “Top Healthcare Marketing Tips” instead.

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CEO’s 5-Minute Guide to SEO

Tips From Digital Marketing Experts

There’s no point selling the best products in town if your storefront is down a back alley and in a basement. Likewise, the website that showcases your services needs to be easily discovered by those looking for them. With 63,000 Searches Happening per Second, Google is the equivalent of the busy shopping mall location that will be seen by your perfect customers. But to get into that sought-after position among the rest, you’re going to need a great SEO Strategy.

This guide to SEO will give you an overview of what that means.

How Important is Google Really?

Whatever you’re selling, people are Googling it. More than half of them will click on the top three search results, and a whopping 92 percent of all people will click a link on the first page. If you’re not on the first page of Google’s SERP, you’re in that basement down the back alley. Investing in a good Search Engine Optimization (SEO) Strategy is one of the smartest things you can do for your business.

Pay per Click (PPC) vs. Organic Optimization

You could pay for a Google Ads campaign for instant exposure, but it will cost you every time someone clicks through – and will stop working the moment you stop paying. Ranking organically is harder to do but it’s a superior long-term strategy. Once you’re up there, the clicks won’t cost you anything, you’ll reap a higher ROI, and those rewards will last a long time. You can either throw money at a quick fix or invest in a long-term strategy that offers higher conversion rates and lower ongoing costs.

Where do People Click?

The average search engine user is getting smarter about how Pay-Per-Click (PPC) works, and most scroll past the ads, knowing that they represent companies who paid for their positioning rather than leading the industry through quality content. Our eyes are becoming trained to simply ignore PPC results along with banner ads and pop-ups.

Highly ranked organic results suggest you’re an influential player in your field; they receive more clicks and result in more traffic and more sales, more of the time.

Prove It!

Another advantage of SEO is that every aspect of it is measurable. There is a plethora of Easy-To-Use Tools that will help you evaluate where your customers are taking action. Data and statistics obtained from the web mean you can continually evaluate and adapt your approach for optimal results.

What are the Elements of Good SEO?

While ever-changing, Google uses over 200 factors in their ranking algorithms, with varying levels of influence. For simplicity, we’ll divide these into on-page and off-page SEO.

On-page SEO is the easiest to manipulate. The factors that improve your position here include:

Off-page SEO can be a little more complicated to manage and deals largely with the “perceived authority” and trustworthiness of your site. It is influenced by:

  • The number and quality of links to your website;
  • The diversity, relevance, and authority of linking sites;
  • User reviews and site reputation;
  • The age and history of your website; and
  •  Mentions of your brand elsewhere on the internet.

Your Digital Marketing Team

Developing optimal SEO requires Team Collaboration. An SEO team might consist of five or six different specialists working on a single project, and could include a web developer, a web designer, a graphic designer, a marketing manager, content writers and editors, outreachers, data analysts, and a project manager. Everyone needs to be current with recent developments in this field, and working together cohesively.

Sounds Complicated!

Unless this is your area of expertise, it probably is! This is one area where you don’t want to make mistakes, take shortcuts, or hire a cheap SEO rookie. One bad choice or attempt to cheat the algorithm could send your website’s SEO plummeting and, like your high school GPA, it can take a lot of time and investment to recover your position once this has happened.

Hiring a specialist consultant or agency is the most efficient and effective way of handling your company’s SEO. If you’re serious about improving your company’s Google standing, contact the digital marketing experts at Agency Partner Interactive to discuss your needs today.

Not big on reading? That’s okay. Watch “CEO’s 5 Minute Guide to SEO” instead.

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The Costs of Custom Mobile App Development

Tips from Top Mobile Developers

This article discusses the most important factors in custom mobile business app development,  to help you understand the process, and get it all right in the first stage of your project.

Let’s jump right in by setting reasonable expectations to budget your apps’ development costs, because believe it or not, globally, more people own a mobile ‘phone than a toothbrush. While this might be a sign that we need more toothbrushes, it’s definitely a huge opportunity for custom mobile app development for businesses.

A lot of numbers get thrown around regarding the costs of custom mobile business app development costs, the price of building an app, and getting it to market on the Windows, Android or Apple platforms. The question of how much you should invest in building a custom mobile app provokes more questions at the initial stage. Industry surveys point to nearly nothing, over the low six-figures to over 1 million dollars.

The price for developing an app from idea-to-market correlates with functional features and demands of the client.

The ballpark figure that is accepted by the industry at large is between $100,000 and $500,000 USD, but small apps with few features can cost between $10,000 and $50,000. 

The cost of keeping your app running each year will equate to 20% of the cost of making the app. This is without factoring changes in trends, new innovative technologies, or major infrastructure issues that could impede the normal running of your app.

This is the Formula to Calculate the cost of making a custom mobile business app:

(App Features∗Time)∗HourlyRate=Cost

This simple, yet realistic formula, can be used to structure your budget: App features can be separated in different complexity levels as we will see later on in this article. Time stands for the time needed to code the features described in the app’s functional scope. The hourly rate stands for the pricing of your developer, developer team or agency.

Another way to understand and manage costs is to break down the level of complexity of the app. Factors would include features from simple, moderate to complex; the costs estimate per hour would fall in the range of $50 and $100/hour –prices vary in terms of technical expertise, experience level and geographical location of the app developers appointed to your project.

For instance, experienced iOS app developers in the US can charge on average $120 – $140/hour, whereas junior developers in Eastern Europe can charge a rate of $40 – $60/hour.

This table from Think Mobiles gives you some estimates on mobile app costs based on varying complexity levels:

Complexity Features Time, hrs Cost $50/hr Cost $100/hr
Simple No API integration, no back-end, standard UI components, simple features like email subscription, login, calendar, etc. 400 20,000 40,000
Moderate Custom UI features, payment features, API integration, headsets and tablets adaptation, back-end server 500-800 40,000 80,000
Complex Multi-language support, 3rd-party integrations, custom animations, complicated back-end, professional design, real-time features, etc. 800-1500 75,000 150,000

A good way to understand development costs is to look at examples of well-known, popular mobile apps in the world today. If we look at your favorite apps and name three prominent examples the estimated development costs of Whats-app are for instance 750-1000 hours at a realistic hourly rate of $130/hour the costs for building the app in the US are $150,000-200,000.

For Instagram, the estimate is somewhere between 800 and 1200 hours, which adds up to $100,000-150,000 app development costs. Uber is a little more complex as it requires different features for the passenger’s interface than for the drivers` interface with an estimated development time of around 950-1200 hours the total cost results in around $120,000-150,000.

You can play with various app cost calculators on the internet, or get real and sit down with an experienced developer team to find a neat estimate for your budget and future app development costs that reflect your projects aspirations realistically. If you work with an experienced developer team it will help you to look at factors like geography, the newness of the technology, complexity and application size which will factor into the final price. 

The Internet is full of articles about freeware and building your mobile app at no cost by choosing ready-made modules. These platforms are usually staffed with ads and are not to be taken seriously when it comes to custom business app development. Projecting a professional and refined image would require you to discard this strategy as an option.

Although there are few inspiring success stories of self-made app developers that turned into huge success stories. Brian Wong founded Kiip in 2010, with his colleagues Courtney Guertin and Amadeus Demarzi. Kiip, is a mobile app rewards platform that lets stores or businesses give real-world rewards for in-game achievements. And Robert Nay developed his first gaming app at the age of 14, a physics puzzle game that has had more than 16 million Downloads, to date.

Although you might have the next supernova business app idea and are on the lookout for investors to cover development costs fully, you need to set your budget first. According to the Code-Mentor your budget is determined by the scope and design of your project. The scope gathers functions, features and the main value proposition that make your app unique, while the design covers Wire Framing, user flow, and prototyping.

Another important factor is the market you choose, either Windows, iOs or Android. Custom business app development costs come with many variables as you will have come to realize at this point.

Going from idea to product, you might want to consider hiring professional assistance who understands the field of app development to make sure that misunderstandings between you and the developer, or developer team, will not become a big cost factor. 

And don`t forget good freelancers are usually fully booked at least a few weeks in advance, don`t expect immediate availability or just plan in some weeks in advance on your development timeline. Same is true for the price range of good developers or as Benjamin Franklin put it: “The bitterness of poor quality remains long after the sweetness of a low price is forgotten.”

So, you are all set, safe and sound, when it comes to estimating the costs of your app project…

…Ok, sorry if we overwhelmed you here with knowledge in this article, the different variables of bringing your idea to product can be complex. You might want to consider talking to us directly.

Our experienced development team and project strategists can make themselves available to discuss your project in greater detail. To learn more about what makes sense for your business, Contact Us Here.

Not big on reading? That’s okay. Watch “The Costs of Custom Mobile App Development” instead.

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