A Progressive Web App (PWA) is a website with additional, more app-like capabilities than a traditional website.
These capabilities include the ability to work offline and to send push notifications. With a PWA, users can access all these features through their standard web browser.
There are specific requirements to be considered with a Progressive Web App. It must be able to run on any browser and in any form, whether it be a smartphone, desktop, laptop, or tablet.
Progressive Web Apps must be accessible through a secure URL and are always run through an HTTPS. Finally, they must be app-like and downloadable, while maintaining the regular engaging updates expected of a website.
Benefits of Using a PWA
App developers at Google have come up with a handy acronym for the benefits of using a PWA: FIRE–Fast, Integrated, Reliable, and Engaging.
Since they do not need a steady internet connection to function, PWAs are usable in areas with limited or no internet connectivity. That may be on an airplane or a remote mountaintop–as long as the user had an internet connection when they first engaged with the PWA.
PWAs are helpful because they are ultimately a Faster and More User-friendly experience, similar to accessing the website on a computer, but with quicker load time and without using as much bandwidth, plus have the ease of use of native apps.
They are also Discoverable on Search Engines, which can help reach more potential customers or users. Because the PWA is located at a web address, it is also easier for users to share with each other via a URL, while still being downloadable and more accessible–this provides excellent potential for them to go viral.
Drawbacks of Using a PWA
Like all browser-based technology, PWAs are limited by the browser the user has available. App developers need to keep in mind some browsers, even the latest ones, may not support all of a PWA’s functionalities. The user can still receive the bulk of the information available on the website, and the same level of security, but will miss out on the higher-level features, and it may not work offline.
Best Practices for Progressive Web Apps
Designing a PWA requires multiple areas of focus for App Developers. The secure website needs to be able to function across browsers and needs to load quickly, even in slow network areas. Universality is essential.
One of the most important functions of PWAs is that they must be progressive–that is, making the experience of using the PWA exciting and taking advantage of the most modern capabilities, while remaining functional on older browsers.
The Benefits of integrating the Best Features of the Web with the best features of a Native App are often worth the extra work setup requires. Once the web and downloadable features are established, the upkeep is minimal as long as there is new content and features are distributed regularly to keep users engaged. Contact Agency Partner today to discuss how we can help you get the most out of PWAs.
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Though smartphones have only been around for about a decade, it is impossible to imagine life without them. Apps have become our newspapers, entertainment, and social lives. Mobile apps are expected to be a nearly $200 billion USD industry by 2020. The design and functionality of apps are critical for gaining popularity, which is why deciding whether to design a native or hybrid app is a crucial step in the app development process.
Casual smartphone users may be unfamiliar with the difference between the two, though the ease of use can vary depending on which type of app it is. Native applications are developed to perform a specific task for use on a specific platform. Hybrid apps are web-based; therefore, most functionalities of a hybrid app require an internet connection.
Benefits of Hybrid Apps
One advantage of hybrid apps is that the user experience is consistent across platforms. Hybrid apps require significantly less work pre-launch because they work universally with one set of code. App development is Much Faster with Hybrid Apps so that they can be released in a matter of weeks or months. If time is a factor, or budget is limited, hybrid apps may be the way to go.
Facebook, Twitter, and Instagram are hybrid apps. The user navigates through the app, and information is loaded based on the selections of the user. Applications such as social media maintain higher functionality as hybrid apps – otherwise, they would need to download more information than a smartphone can store continuously.
Sometimes, this can hinder ease of use – if the server experiences an overload from too many simultaneous requests, the app is rendered temporarily nonfunctional. Most people Abandon a Mobile App if it fails to load upon first use.
Benefits of Native Apps
Developing a hybrid app may be more convenient for programmers and designers, but it could result in user dissatisfaction. Because Native Apps are Designed Individually for Android, iOS, or Windows, app developers can code the style of the phone into the app, so swiping, clicking, and other features have platform-specific integrations, making the experience feel more natural for the user.
Native apps are more secure, faster, and more reliable. The information can load instantly regardless of the internet speed available. Most of the content on a native app is downloaded before the first use of the app, allowing it to work in any condition.
Choosing a native app could be more beneficial to startup companies because they are easily found in app stores, like Apple’s App Store for iOS or Google Play for Android – as long as startups have the development skills, time, and budget for the upfront development requirements.
There is no universally better option for Hybrid vs. Native Apps. The choice depends on your team’s availability of resources, and which functions are most important for the specific app’s use-ability and purpose.
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Global sales of smartphones dropped for the first time in 2019. This is terrible news if you’re a cell phone manufacturer, but it could be great news for your business. The 3 billion global smartphone users downloaded a total of 194 Billion Mobile Apps in 2018, a figure that is only expected to grow in the future if trends continue.
Apps have revolutionized the way we use our phones – with most users spending 90% of their Screen Time on apps.
With more than 2.4 Million Apps available for download and a 23% Rate of App Abandonment after one use, how can you stand out among the noise? In this article, we’ll look at the future of mobile apps to determine the probable impact of upcoming technology on how users interact with content on mobile phones.
Artificial Intelligence and the Future of Mobile Apps
Artificial Intelligence
Every mobile phone currently utilizes artificial intelligence (AI) – whether their name is Siri or Alexa or it responds to the call of “OK Google.” In the future, we will likely see an increase in the use of apps built around AI to increase productivity and save time.
Internet of Things
The internet of things (IoT) refers to any device with an on/off switch and an internet connection. Wearable IoT devices like smartwatches, fitness trackers and household IoT devices such as doorbells and baby monitors have automated basic tasks.
In the coming months and years, we are likely to see a rise in apps built around IoT devices as users increasingly adopt IoT technology to communicate, track goals, and simplify daily tasks.
Personalization and its Effect on How Users Interact with Content
Location-Based Technology
From Tinder to Uber to DoorDash, many apps rely on Geolocation technology. In the future, we may see Geolocation used to increase a user’s experience with location-based special offers and other on-demand, location-specific services to make life easier.
The integration of location-based technology with an IoT device provides endless options for Mobile App Developers.
Predictive Analytics
Smartphone users are rarely separated from their device. This constant companion can gather an incredible amount of data on the user based on where they travel, with whom they communicate, and how they use the applications on their phone.
Predictive analytics can increase user engagement and brand loyalty in a specific app by altering future offerings based on past behavior to improve a brand’s relationship with a client and increase sales.
Innovative apps with cutting edge technology can increase customer satisfaction and increase sales. The use of intelligent design and the latest trends is the key to avoid joining the 23% of apps abandoned after one use.
If you want to join the mobile app revolution, we want to help. Get in touch with Agency Partner Interactive today, and let our expert app designers create a Responsive Mobile Application designed to increase engagement and revenue.
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Artificial Intelligence (AI) has Been Trending in Web Technology for several years. It is used by brands and websites to analyze large amounts of data, improve communication with their Website visitors using chatbots, and it is revolutionizing the way we Design for the Web.
Adobe, Wix and Firedrop are companies that are already using artificial design intelligence to make Web Design easier for their users.
While the technology is not quite there yet, AI will change the way we design websites in the future.
What is Artificial Intelligence for Web Design?
Artificial intelligence is computer science technology that lets machines and computers perform human functions. The technology is programmed by a developer to learn and adjust from its experiences and then apply those adjustments to new inputs.
AI web design is a form of artificial intelligence that uses machine learning to implement design principles, identify trends, and generate a personalized web design.
Artificial intelligence is Growing at a Rapid Pace with a 14 times increase in the number of active startups in the last ten years. Skills for creating machine learning techniques was one of the top three in-demand skills on Monster.com, and global revenues are projected to increase exponentially by 2025.
Artificial Intelligence Applied to Web Programming
Currently, if you want a website, you have three options:
You can learn to code and do it yourself
You can design it using a drag-and-drop website builder that doesn’t require coding. Both of these options are time-consuming, requires patience, and design skills;
Alternatively, you can get a professional to design it for you, which can be costly.
Artificial Intelligence can be applied in web programming to add information, update databases, develop codes that solve problems, and help developers Create Apps that are more efficient than human-coded apps. It allows developers to delegate the programmable aspects of design and freedom to be more creative.
Artificial design intelligence could be your best option in the future, for Creating a Website without time and money constraints.
Artificial Intelligence Applied to Web Design
Web design is not only about creativity. It’s also about knowing the best practices of design and how to implement them. AI Virtual Assistants will be available for people who build websites to help simplify the design process and compare it to the Database Of Best Practices.
Artificial Intelligence virtual assistants can create personalized web design by asking the user questions and customizing the content based on their answers such as basic photo editing, and layout and design.
The most popular virtual assistants currently are Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, and Google’s Assistant.
Search Engine Optimization (SEO) and Artificial Intelligence
Artificial intelligence provides the analysis and Data Mining needed to process Search Engine Optimization (SEO) Data. The predictive engines that Artificial Intelligence builds are becoming smarter and create information on what users want.
Websites Using Artificial Intelligence Design
Aside from Adobe, Wix and Firedrop, other websites are using artificial intelligence design at an advanced level.
Google uses a learning AI system called RankBrain. It impacts search results by guessing words and phrases with a similar meaning. Amazon also uses artificial intelligence for its search results providing users with the appropriate combination of products and tracks customer browser history to offer recommendations for future purchases.
Netflix uses it to suggest videos to its users based on their viewing history.
Artificial Intelligence technology is becoming part of everything we do. Although the technology is still in the early stages of development, it is the future of web design. Until then, let Agency Partner’s Web Designers help you with your website needs and keep you up to date with the latest artificial intelligence design trends for your website.
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Looking for the key to capturing high-quality B2B leads? This article aims to unlock the secret by offering simple tactics to increase relevant leads with a high conversion rate. From an old classic like email marketing to new trends in content marketing and social media, we’ll show you three top tips to capture leads in 2019.
Use Content Marketing to Reach B2B Leads
Are you one of the 91% of companies using Content Marketing for B2B Leads? If not, it’s time to create a content marketing strategy. As a whole, it costs 62% less than traditional marketing and yields approximately three times as many leads. In this age of authenticity, 70% of consumers would rather learn about a company through content than through an advertisement.
Create content that is well-written, relevant, and valuable. Be sure to optimize the custom content with SEO (Search Engine Optimization) keywords to increase your chances of being found on search engines. Offer solutions for readers at the exact time they’ve searched for it, positioning your company as an expert in your field. This high level of trust means that readers will consider hiring your company instead of your competitors. Incorporate a lead magnet into your content to capture an email address and add the lead to your sales funnel.
Email Marketing
In 2018, the number of Email Addresses Worldwide reached 3.8 million. That number is only expected to grow in the coming years. With an average return on investment (ROI) of $38 for Every $1 Spent, this is excellent news for marketers.
To capture email addresses, offer a free resource in exchange for your prospective customer’s email address. Then, utilize automation functionality to nurture leads, and position your company as the answer to their problems. Set up highly customized funnels and track results to increase your conversion rate.
Social Media: LinkedIn Leads and More
For companies focused on B2B leads, LinkedIn is a veritable gold mine of potential clients. In fact, 80% of B2B leads, and 46% of social media traffic to B2B Websites comes from LinkedIn. The potential to gather LinkedIn leads is so high that this is a social media platform you can’t afford to ignore.
Join active groups in your niche on LinkedIn and get involved. However, forewarning, don’t break the cardinal sin of LinkedIn by flooding groups with unsolicited link-drops. Wait for the appropriate time and place to introduce your business as a solution once you’re respected as a helpful voice in the group.
LinkedIn also offers advertising solutions with robust targeting to reach high-quality leads. If your research shows that your target businesses are on other social media platforms– Facebook, Twitter, Pinterest, and Instagram also offer advertising options.
In the US, 80% of Internet Users Interact with Social Media and blogs. With social and content marketing strategies in place, you’ll be one step closer to increasing your customer base. If you want to improve and gain more B2B Leads Strategy, Agency Partner can help. Let us create Email Marketing Campaigns with highly clickable subjects, corresponding landing pages, and video that’s sure to create high engagement. Get discovered on Google with our Search Engine Optimization that drives revenue. Want some help on the social side? We offer Social Media Marketing Services to increase Facebook, Twitter, and LinkedIn leads through creative campaigns. Get in touch and let’s talk leads!
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Did you know that less than30% of Small Businesses currently use website analytics to grow their business and 18% report not tracking anything at all? If you’re not utilizing website analytics to grow your business, you may be missing out on a huge growth opportunity. Have you ever wondered how website analytics can help your business thrive?
Web analytics provide an insight into the performance of a website and is a valuable tool for any business that has a website. Many web hosting platforms offer packages that include web analytics tools. Google Analytics and Open Web Analytics are two free services useable with any site. These tools provide you with detailed reports and analytics on an immense amount of data and answer many questions such as: How do your website’s visitors behave once they’re on your website? Who is your audience? How old are they and where are they from? How did they find your site? What is your most popular content? What is your conversion rate?
Information gathered from analytics can help increase overall business intelligence and help you make informed business decisions. Let’s take a look at four reasons why website analytics are essential for growing your small business.
Traffic and Conversion
A fundamental feature of any Web Analytics system is to give you an endless stream of insights to measure the performance of a site. The web analytics interface breaks apart the data on how many visits your site has had, how many page visits individual pages have had, plus information on where the traffic originates, what content visitors read, and the amount of time spent on your site once they’re there. By identifying where visitors come from, your company can determine where to best focus marketing efforts.
Analyze Visitor Data with Web Analytics
Analytics Reports can help paint a picture of who your audience members are. Not only can you gain valuable insight about your audience demographics, but you can also discover geographical information about where in the world visitors access your site from. This information can be extremely beneficial, particularly if the business is international, or considering breaking into a new market.
Marketing Optimization
Are you using online marketing to advertise products or services you offer? If you’re investing in online advertisements, you’ll want to calculate the return on this investment. By using website Analytics, you can track which Online Advertising endeavors successfully direct traffic to your site. If you have an eCommerce Website, you’ll also have the ability to see if visitors click through your Website to make purchases. You can analyze and use this data to create future Online Marketing Campaigns.
Keyword Research
93% of Online Experiences begin with a search engine, so Search Engine Optimization (SEO) plays a crucial role in creating a successful online presence. Search Engine Optimization (SEO) should be at the forefront of your mind when creating content for your website. To become discoverable in a search engine, you first need to generate a list of keywords applicable to your business.
Web analytics is an essential tool to help businesses find and understand their target audience. Understanding traffic and conversions, analyzing visitors’ data, optimizing your marketing efforts, and tapping into keyword research are just a few of the reasons companies around the world maximize their business intelligence and reap the benefits of website analytics.
Are you ready to give your company a competitive advantage? Let Agency Partner Interactive help you identify and implement the strategies that will help your business prosper.
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The Global Business Intelligence and Analytics Software Market is predicted to grow at a compound annual growth rate of 10.4% over the next several years, reaching approximately $55.48 billion by 2026. Is your company taking advantage of the software that can save your small business time and money?
Business intelligence (BI) refers to the tools, technologies, and strategies employed by enterprises to collect and analyze raw data and turn it into actionable information. Small businesses often neglect to engage a business intelligence strategy, assuming the software is too expensive or that BI is a strategy reserved for bigger corporations.
There’s a new host of BI platforms offering scalable features catering to small businesses, which will save you time and money. This article looks at some of the business intelligence features that are important for your small business.
Business Intelligence Dashboard
Remember the days when data for a report had to be collected by the technology department or compiled by a data analyst? With BI, all employees can access the information needed for their role in an easy-to-use dashboard, customized with relevant information. Using BI software that allows dashboard customization allows you to look at the information that’s most relevant to your company. BI brings multiple data points into one place, saving time by eliminating a bottleneck from the technology department and decreasing the potential for misinterpretation.
Key Performance Indicators (KPIs)
Each department should be able to provide their own data sources in whichever BI platform you choose. Marketing, Sales, and Finance Departments can add Web Applications like Sales-Force, Facebook, Databases, and Cloud Data. Once installed, your data sources fill your dashboard with KPIs to monitor your business’ success. These KPIs will help you track your goals and growth over time.
Data Visualization
Say goodbye to your Microsoft Excel spreadsheet with dozens of data columns. When deciding on business intelligence software, look for built-in data visualization capability. Graphs and charts update in real-time to present data in a clear and accurate format. You’ll save time creating presentations and can use the time saved to analyze and act on the data presented.
Predictive Analytics
Dashboards and data visualization technology allows you to analyze current and historical data. Business intelligence platforms also offer predictive analytics so you can understand what is likely to happen in the future.
Predictive analytics uses artificial intelligence to study past data and historical trends to predict potential outcomes and future customer behavior. Look for BI software with predictive analytics functionality that’s easy to understand so that you can take action based on the predictive analytics results.
Business Intelligence software gives insights to the employees who need them most in a format that is easy to understand and ready to present. An investment in BI technology for your small business will result in time saved for your employees and money earned when these tools are used to their full capacity.
Are you ready to take the next step to invest in your business? Let Agency Partner help you determine the software and strategy to set your business up for success.
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In 2018, 1.3 million businesses, nonprofits, and website publishers in the United States used Google’s search and advertising tools to generate $335 billion USD of Economic Growth. There is no doubt that Google is the most used search engine and its digital marketing platform houses effective tools for any business. To keep up with the ever-changing digital landscape, try implementing these Google ad strategies to keep your business flourishing.
Mobile-Specific Google Ads
With 72 Percent of the World predicted to be using only a smartphone to access the internet by 2025, if your business isn’t implementing mobile-specific ads, you’re missing out on a substantial amount of traffic. You must make sure that your website is mobile friendly and that both load time and site speed are performing at maximum capacity. Depending on your campaign type, it is possible to format mobile-specific Google ads as images, texts, calls-only or digital content.
Google Ad Extension
Google ad extensions add value to your Google ads and Digital Marketing Campaigns, by including extra information for customers such as location, call buttons and links to particular parts of your website. Ad extensions supplement your ads with a broader scope of immediate information for customers, meaning more exposure and click-through rates for your company. Google Ads choose the extensions used for each individual Google search, but you need to determine which extensions best support your business’ goals and utilize the options from there.
Revisit Conversion and Call to Action
Customers on your Website are at different stages in their purchasing journey and shouldn’t be subject to the same Conversion Action. Chart out the different buying stages and work out which conversion action belongs to each stage. Target your customers’ specific needs, to provide better overall customer experiences, and you’ll likely convert them into repeat customers. Additionally, place your calls to action into your ad campaigns where they make more sense. Then you better understand what and who you are missing and can take action to fill the gaps.
Use Date Ranges to Organize Re-targeting Lists
Ensure your Ad Campaigns work smarter, not harder, by creating ads specific to your re-targeting audiences. Remember that not all visitors should be placed in the same group when creating re-targeting campaigns. Date ranges are a helpful tool when grouping your users into audiences–the user who visited your page two days ago is going to be much different than the one who visited two months ago. The time-frame of when a user last visited, along with how likely they are to convert, should be considered when creating your re-targeting Google Ad, Pay Per Click (PPC), and Digital Marketing Campaigns.
Implement Test Automation Software
Automation is a powerful way to optimize your advertising strategies. Google Ads has a built-in draft and experiment tool that helps you determine if changes implemented to assist in growing your business. It is a powerful, easy way to test a variety of strategies and provides quality data that enables you to analyze results and make informed decisions for future campaigns.
As you can see, there are many tools and simple, practical steps to take to ensure you are optimizing Google Ads, Pay-Per-Click (PPC), and your digital marketing campaigns. However, if you would like to speak to a professional, Contact Agency Partner Interactive to discuss strategies and see where you could add value, create efficiency, and drive growth in your business.
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It is commonly acknowledged that having a good SEO strategy is crucial for increasing online visibility. This often involves SEO professionals investing significant time and effort into identifying effective long-tail keywords and obtaining high-quality backlinks and writers to create compelling, informative, and engaging content that aligns with your business goals and engages with your target audience.
However, even with well-researched and relevant content, it is still possible to struggle with gaining views. To overcome this challenge, it is important to implement a topic cluster model on your website. This approach helps establish your authority in your field and improves your chances of being discovered online.
What is a Topic Cluster Model?
Websites with hundreds of thousands of monthly views have cracked the newest trend: Topic Cluster Content Model for SEO. But what is a topic cluster?
A topic cluster model is a content marketing strategy that focuses on creating a group of related content pieces on a specific topic to improve search engine optimization (SEO) and provide a better user experience.
In a topic cluster model, a central “pillar” page is created that provides an overview of a broad topic. This page is then linked to several related blog posts, articles, or other types of content, known as “cluster,” pages, that cover more specific subtopics related to the main topic.
By organizing content in this way, search engines can better understand the relationships between different pieces of content and rank them higher in search results. It also helps users easily navigate and find relevant information on a particular topic, increasing engagement and time spent on a website.
A topic cluster model can help establish a company as a thought leader in their industry and improve brand recognition and reputation. Here’s an example of a topic cluster:
Keywords such as “workout routines to lose fat” and “workout routines to get abs,” among others, are examples of cluster content. In aggregate, the supporting topics create a topic cluster of conversation that all support the pillar content page of “workout routines”.
How Can a Topic Cluster Improve my SEO Efforts?
Search engines have a crucial role in providing users with relevant results for their queries. One way to improve your website’s visibility in search results is by leveraging the power of topic clusters.
By offering a group of related content, you demonstrate to search engines that your website has comprehensive and authoritative information on a particular subject.
To better understand the relationships between different pieces of content, Google uses advanced techniques like semantic search. By combining domain authority, high-quality backlinks, long-tail keywords, and topic clusters, you can establish your website as a reliable source of information in the eyes of the search engine.
Practical Steps to Create Your First Topic Cluster
Creating a topic cluster may seem like a daunting task, but it’s a methodical process that has the potential to yield great results. Follow these six steps to create your first topic cluster.
Choose a Pillar or Cornerstone Topic
Assess your brand and the goals of your organization. Your pillar or cornerstone content should be a topic on which you already have some level of expertise. Use a keyword research tool like “Keysearch” to determine which long-tail keywords you’ll target in your pillar article.
Brainstorm and Research Keywords to Support the Pillar
Once you’ve decided on your pillar theme, it’s time to brainstorm supporting topics that can easily link to the pillar article on your website. It’s important to research your chosen keywords to ensure that people are searching for them and that high ranking is attainable for those keywords.
Update Old Articles
Start with the low hanging fruit. You may already have articles on your website suitable as cluster content. Update those articles to optimize for SEO and to support the pillar article.
Write the Pillar and New Cluster Content
Using the keywords you researched, it’s time to create the pillar and start your Topic Cluster Model content. A pillar article should be broad and long-form, ranging from 2,000 to 10,000 words in length. The cluster content should be shorter posts that give detailed explanations on the subtopics in your pillar article.
Build Your Web by Linking Cluster Content to the Pillar and Other Supporting Articles
You can boost your results on SERPs by increasing the number of relevant internal links in your content. Search engines view links as a relationship, and linking related articles shows those search engines that you are an authority on your pillar content. When linking, use your keyword as the anchor text to further boost your authority on the topic.
Publish and Promote
While Google crawls your website soon after a new post’s publication, it may take three to six months to see results for your SEO efforts. Use Social Media Marketing and Newsletters to give your articles an initial boost in traffic while waiting for your content to rank on search engines.
Understanding how to leverage a topic cluster model to boost your content is imperative if you want to be found online. Now that you know how to build a topic cluster, the next step is to research your keywords, write and optimize your content and watch the traffic that is sure to come your way.
Implementing the Cluster Content Model for SEO in 2023: Tips for Success
By following these tips and creating high-quality, comprehensive content that addresses user needs, you can successfully implement the Cluster Content Model this year and beyond. Here are a few tips for implementing the Cluster Content Model in 2023:
Focus on user intent
For your content cluster to be effective, it must be designed with user intent. This means creating content that answers specific questions or solves particular problems that users might have related to your topic.
Use structured data
Structured data can help Google better understand the relationship between your pillar and cluster pages, improving your chances of ranking well for relevant queries.
Keep content fresh
Search engines prioritize fresh, up-to-date content, so it’s essential to update your pillar and cluster pages with new information regularly.
Optimize for voice search
With the continued rise of voice assistants like Alexa and Siri, optimizing your content for voice search queries is essential. This means focusing on natural language and conversational phrasing.
Why Agency Partner Interactive Is the Right Choice for Your Digital Marketing Needs
Agency Partner Interactive is a digital marketing company specializing in helping businesses improve their online presence and reach their target audience through effective content marketing in Dallas. We use various digital channels such as search engines, social media platforms, email marketing, and content marketing to promote our client’s brands and increase their online visibility.
If you’re looking for the best digital marketing company to help you improve your online presence and implement an effective SEO strategy, such as the cluster content model, look no further than Agency Partner Interactive. Schedule your free consultation to discuss your business goals today!
LinkedIn Lead Generation: 6 Tips for More B2B Leads
Tips From Digital Marketing Experts
More than 255 million adults are living in the United States. Of those, 163 million have a Profile on LinkedIn. Worldwide, professionals join the platform at a rate of two per second for a total of 645 million members in 200 countries and regions. In addition to personal member profiles, there are 30 million companies represented on the platform.
The big question is: “Do LinkedIn members use the platform for buying decisions?” The answer is a resounding “yes!” A LinkedIn survey showed that up to 63% of B2B Buyers used LinkedIn to support their Purchase process in the past year, and 80% B2B Leads are Generated through LinkedIn. If you have a business, it is imperative to have a LinkedIn lead generation strategy. This article will explain the best practices for using your personal and company LinkedIn profiles to capture more leads.
Start with all the Facts
Before you can begin finding LinkedIn leads, it’s important to build a strong foundation – that’s your personal profile. Take the time to completely fill out your profile with employment history, skills, accolades, and education.
This step is so vital, yet it is the most often overlooked. LinkedIn members with complete profiles are 40 Times more likely to Receive an Opportunity through LinkedIn than members with an incomplete profile.
Just like Google, LinkedIn utilizes keywords to show your profile to relevant individuals. Optimize your profile by researching appropriate and specific phrases – for example, a search for “accountant” yields over 6 million results.
Conversely, using the phrase “Certified Public Accountant in the non-profit industry in Dallas, TX” yields only 89 results. Be as specific as possible to get found by the right leads.
Ask for Endorsements and Recommendations
Once you have a complete profile, ask current and past colleagues and clients for their endorsements and recommendations. Before you connect with potential leads, you’ll want to show that you are trusted and competent in your field of expertise.
Build a Company Page
While some LinkedIn lead generation strategies must be completed through personal pages, others require a free company profile through LinkedIn Pages.
Once you have a page for your organization, you can share your employees’ posts and client posts about your company as well as using customize-able call-to-action buttons to encourage participation in specific campaigns.
Be sure to share your company page with employees and current clients through newsletters and other social media platforms to spark the initial growth of your page.
Join LinkedIn Groups
LinkedIn groups are a gold mine for building connections and finding leads. At this time, though, only individuals can participate in groups. (That’s why your completed personal profile with links to your company page is so essential.)
Get creative when joining groups. Join local industry groups, but also research where potential clients are spending their time online and join those groups too. While it’s imperative to join the conversation and position yourself as a thought-leader within the community, it’s also important to refrain from overly self-promotional posts. You may even consider founding a group to position your company as an authority in your industry and capture even more B2B leads.
Set up Laser-Focused Ads
Are you ready to make some connections with prospective leads who aren’t in shared groups or your current network? Utilize LinkedIn’s powerful advertising platform to reach targeted leads through your company page.
Text Ads
Text Ads offer a budget-friendly solution with Pay Per Click (PPC) and cost per impression (CPM) pricing options with no contracts or commitments. With this kind of advertising, you’re only paying for the ads that work. Text ads appear on the right-hand sidebar of the desktop version of LinkedIn to prospects in your niche. Fine-tune your audience by utilizing LinkedIn’s targeting options.
Sponsored Content
Sponsored content and direct sponsored content are native ads which employ single image ads, video ads, and carousel ads which appear directly in a prospect’s news-feed. The difference between sponsored content and direct sponsored content is that sponsored content promotes an update that’s been previously posted on your company page – giving it reach beyond your current audience. Any new campaigns must start in your company news feed. Direct sponsored content is an ad created for a specific target group. The creative can be produced and modified without cluttering your company news-feed.
Whether you’re using text ads or sponsored content, track your conversions in LinkedIn’s analytics, or Integrate their Tracking with your own Website.
Use InMail for LinkedIn Lead Generation
InMail is LinkedIn’s messaging service. With their free account, you can only message people with whom you are currently connected. However, for as little as $47.99 per Month, you can utilize InMail to message prospective leads through a robust targeting system. There’s a cap on the number of Sponsored InMail a member can receive, so leads are more likely to be receptive to this type of targeted InMail – especially if you’re offering a product or service that’s relevant to them. When crafting your InMail, be sure to avoid sales-heavy verbiage and offer something of value to the lead.
InMail allows you to personalize pitches, offer a clickable call-to-action, and only delivers when members are active – so you’re more likely to reach LinkedIn leads that will actually see your advertisement.
Do you want to tap into the incredible power and potential of LinkedIn? Agency Partner Interactive can help! Let us assist you in building a loyal following of targeted, potential clients. Learn more about our LinkedIn Lead Generation Service and set up a time to talk through your business needs today.
Not big on reading? That’s okay. Watch “Leads on LinkedIn” instead.
Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!
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