3_proven_ways_to_increase_b2b_leads_through_social_media

3 Proven Ways To Increase B2B Leads Through Social Media

Tips From Professional Social Media Marketers

Many businesses think of social media as a brand-building tool more than a lead generation one. The truth is that social media can be used to generate and refine leads in both B2B and B2C markets.

With the right strategy in place, you can capture leads on-the-spot and add them into your sales funnel. This article will bring you information on how you can specifically capture more B2B leads from your social media profiles.

1. Choose the Right Platform

There are several social media platforms to choose from. However, you’ll be making a critical mistake by signing up for every social media platform and expecting results.

This is because different types of individuals gather on specific channels. Facebook is an easy choice for B2B marketers because it has the largest following in the world.

Though, many marketers neglect LinkedIn, which is arguably a better-suited platform for bringing in B2B leads.

Make sure you conduct extensive research on your target audience before you randomly choose a platform to advertise on.

2. Use Video Content

Video content is a popular form of Content among Millenials. Rightfully so, creating videos for your brand is a great way to showcase your products and services in a digestible manner for your target audience.

For Facebook, Instagram, and Twitter, you can produce captivating videos and promote them to millions of users.

The main takeaway here is to get creative with how you display these videos.

Don’t waste your time mindlessly drilling into your prospects’ heads about how your products or services are the best for them. Instead, allow your prospects to make their own decisions.

With that said, create videos that show why your offerings can be an invaluable aspect of your prospects’ lives. For example, a software company could ideally create a video that displays the difficulties their customers face without their product and tie in footages of what life would be like for them with their product.

A theme like this, combined with a clever call-to-action (CTA) can encourage your target audience to give your products or services a shot without any direct promotion.

3. Share Links to Gated Content

Gated content is exactly what it is – it’s content that’s only accessible to people who provide some form of credentials.

Usually, businesses require people to submit their email addresses to receive a whitepaper or e-book.

This is an example of how gated content works. Fortunately, social media is an incredible way to share your gated content. The best way to do this is to create an enticing call-to-action and offer a case study embedded in the content you’re giving away.

For example, a company selling marketing automation software could structure their social media ad to say, “58% of our clients have reported a 124% increase in revenue of our automation software. Figure out how by grabbing a copy of our case study today.”

Business leaders are always looking for new ways to make money on social media, and an ad like that could be too enticing to pass up. By creating valuable content for your target audience, you can receive quality leads who will provide you with their email addresses so you can convert them at a later date.

Do you want to begin attracting more leads through Social Media with professional help? If so, contact Agency Partner Interactive to learn more about how we can help you.

Not big on reading? That’s okay. Watch “3 Proven Ways to Increase B2B Leads Through Social Media?” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!

the_standard_guide_to_using_devops_for_small_businesses

The Standard Guide To Using DevOps For Small Businesses

Tips From Professional Software Developers

Productivity is an integral part of any business. Every organization should strive to set and achieve strong productivity goals to increase the output of deliverable and boost revenue.

One way small businesses are increasing their productivity among their development and operations team is by using DevOps. In fact, 31% of small businesses are using are implementing DevOps across their Organization.  

If you aren’t in this 31%, here’s how you can utilize DevOps to make your small business run smoother.

What is DevOps?

DevOps is a set of efficient practices that bridges IT and Software Development operations to shorten the product development life cycle. DevOps is essential for providing the continuous delivery of top-quality software.

These practices help foster better communication and collaboration between operations and software development teams. 

With quality being at the pinnacle of importance, the purpose of DevOps is to boost customer satisfaction and increase the speed of delivery through constant improvement and iteration.

What are the Benefits of Using DevOps

You may be wondering “DevOps sounds like an ideal strategy, but why should I invest my time and resources into implementing it for my small business?”

DevOps not only provides benefits you should want for your business, but it also has benefits your business won’t survive without. 

These benefits include:

  • Increased Turnaround Time DevOps makes continuous software delivery simple while optimizing quicker turnaround times.
  • More Project Flexibility – Since code is fragmented into smaller parts, participating teams can separate the project into groups to tackle at a later date.
  • Enhanced Productivity – Through collaboration and communication outlined by DevOps, productivity goals can be easily achieved.
  • Significant Stability – DevOps provides more stability to work environments through automation.
  • Optimized ROI – DevOps helps participating teams to avoid wasting time on going back and forth, thus decreasing software costs and maximizing a net increase in profits.

For any business to thrive, strategies must be set in place to effectively boost productivity. With that said, let’s lay out a step-by-step guide for you to begin implementing DevOps for your small business.

How to Implement DevOps for Your Small Business

DevOps is a straightforward process, and it’s never been easier to get started putting the strategy in place for your small business. Here’s how you can get started.

  1. Identify the need for DevOps for your business. The benefits listed in this article are great selling points you can mention to your team, but focus on how the implementation of DevOps can benefit your customers.
  2. Break down DevOps for your team. You should demystify the concept of DevOps to reduce the resistance of accepting the strategy.
  3. Select Your Team of Learners. Begin the implementation process by selecting a group of risk-takers who are willing to learn the ropes of DevOps.
  4. Establish Key Performance Indicators (KPIs). Determine the central objectives you would like to be completed by your DevOps team and reward your team if they complete them.
  5. Iterate and Continue. Refine your objectives and make changes if necessary to maximize the growth of your DevOps Strategy.

Do you need direction in how to begin your DevOps strategy for your small business? If so, Contact Us Today to receive a customized consultation session so we can help you take the next step in your business.

Not big on reading? That’s okay. Watch “The Standard Guide to Using DevOps for Small Businesses?” instead.

Using the power of Artificial Intelligence, we turned this Blog into a video for you. Check it out below!