how_to_use_pay_per_click_to_get_more_phone_calls

How To Use Pay-Per-Click To Get More Phone Calls

Tips From Professional Pay-Per-Click (PPC) Marketers

Let’s say that you recently set up a Pay-Per-Click Campaign that was mildly successful. You’re noticing that your ads are garnering clicks, but one thing is irritating you.

That is – your ads are getting clicks but no one is buying anything. PPC Ads aren’t cheap, and your campaign could be hemorrhaging money by the day if your conversions and clicks aren’t matching up.

To capitalize on hot leads while their interest levels are still high, you should Optimize your PPC Campaign to get more calls instead of clicks. 

Here’s how you can do this.

Utilize Call Extensions

When you perform an online search, you’ll probably run into a few ads that have a call extension – that is a blue, formatted phone call link on the top of the ad.

Call extensions can increase your Click-through Rate (CTR) significantly. Why? It makes it easier for potential customers to contact you.

With call extensions, a lead won’t have to fill out a form or navigate through your landing page just to find your office number. They’ll simply call you on the spot if they’re interested or want to learn more about your business.

Call extensions may become increasingly important to implement. This is because consumers are constantly being bombarded with commercial emails, which makes it less likely that they’ll answer your email if you take the traditional route of linking your ads to your website.

Make Your Phone a Click-to-Call 

When your ad appears on a search engine, your phone number will be automatically formatted to be dialed once it is clicked on a mobile device.

On your landing page, you should also format your phone number in your call-to-action to do the same. This makes it easier for consumers to contact you instead of writing down or remembering your phone number.

Eliminating friction by making your phone number simpler to dial is key because humans value simplicity. It doesn’t take much effort to format your phone number in this way, and it can tremendously impact your bottom line in a positive way.

Make Calling your Intended Call-to-Action 

Landing pages will often have a clear call-to-action to either dial a phone number or visit a web page. Sometimes, this doesn’t happen in ads, and it can throw off its effectiveness.

In your ads, you should make it clear that you want your audience to call you. You can post your phone number in your ad while your copy says to visit your website.

Something this subtle can confuse your audience. For example, let’s say that you’re a Personal Injury Attorney & your PPC Ad Copy simply says “Get your maximum Compensation! Call us Today for a Free Consultation!”
How is someone supposed to follow through with this call-to-action? Make your call-to-action clear that you intend on your leads to dial your phone number.

Do you want to improve the performance of your PPC Ads to generate more phone calls and sales opportunities? Our experts have a proven track record of developing high-performance PPC Campaigns.

Contact Agency Partner Interactive Today to speak to a member of our sales team.

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the_beginner's_guide_to_ppc_strategies_for_service_companies

The Beginner’s Guide To PPC Strategies For Service Companies

Tips From Professional Pay-Per-Click (PPC) Marketers

Many business leaders falsely believe that Pay-Per-Click (PPC) Campaigns are ideal for eCommerce retailers. Nothing can be further from the truth than this because many businesses utilize PPC Services to drive more leads and revenue.

If you’re running a service company, you should have a definite campaign in place to attract more leads, receive increased phone calls, and capitalize on wide-open sales opportunities.

With that said, are you new to the concept of PPC? If so, continue reading to familiarize yourself with PPC and how you can leverage it to make more money online.

Begin Brainstorming

The first thing you should do when setting up your PPC Campaign is understanding your target audience. Sure, if you’re a contractor, you would apparently know that your target audience is home and business owners.

However, do you know where these consumers shop? Are you familiar with the exact demographics of your target audience? Understanding this information is pivotal toward realizing where your audience will conduct a search for your business.

If you’re reaching homeowners, then it’s reasonable to assume that Google and Facebook are excellent platforms to post your ads. If your services are geared toward young adults, then Facebook may be a great option.

With any marketing strategy, knowing your target audience is key. The principle is true for a PPC campaign.

Begin With Keyword Research

Keyword research is an important aspect of PPC. Knowing which Keywords your audience searches for online will help you to bid on high-volume search terms.

This means that your ads will show up more frequently at the right time to increase your conversions. Google Adwords Keyword Planners is a great tool to conduct basic and extensive Keyword Research.

However, it’s best if you consult a Digital Marketing Company to guide you in the right direction to ensure that your budget is utilized properly to net you a high return on your investment.

Organize and Structure Your Keywords

Once your keyword is complete, it’s time to gather your keywords and organize them into neat groups. The best practice for structuring your keywords is to organize them according to a generic, brand, competitor, and related terms.

Again, consulting a digital marketing company is ideal during this stage. If you’re a plumber, then you should rely on an internet marketing company that provides pay per click for plumbers.

You should do the same if you’re an electrician or another contractor that needs specialized PPC services.

Write Superb Ad Copy

Once your ads are designed, writing copy for it is the next major step. Ad copy is what your audience will see when your ad is presented to them.

Ads that contain enticing language that encourages consumers to press action almost always leads to successful campaigns. However, be mindful of making your ad copy seem robotic or dull.

Oftentimes, you’ll need to tweak your ad copy to achieve better performance with your ads. Does all of this sound like something you have the time or expertise to you?

If not, contact Agency Partner Interactive today to speak to a member of our sales team.

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How To Boost Revenue With AI Enhanced Facebook Ads

Tips From Professional Digital Marketers

It’s no secret that Facebook has one of the largest captive audiences in the world. With billions of users worldwide, Facebook is an ideal destination for advertisers wanting to spread their message.

Fortunately, Facebook’s advertising platform makes it possible to create brilliant Facebook ads and promote them to wide audiences. It takes a specialized approach to drive your Lead Generation efforts through Facebook’s advertising platform and in 2020 we’re able to reduce advertising costs by leveraging AI to Create Facebook Ads that convert.

Accordingly, below are some Digital Marketing tips you can use to boost your revenue with AI-enhanced Facebook ads.

Eliminate Poor Performing Ads

Many marketers will point out that “You have to spend more to make more.” While this is true to a certain extent, it can cloud your judgment into giving poorly performing ads a long rope.

With AI, you can determine which ads aren’t worth the time of day and eliminate them altogether. This can lead to lower costs and higher ad quality score. You don’t want to spend money on bad ads. AI makes it possible to only spend money on ads worth experimenting on.

View Real-Time Results

With AI Technology, you can view the results of your ad campaigns in real-time. This will allow you to see what’s broken in your campaign so you can make real-time adjustments.

In addition, you can also optimize your campaigns to become more efficient to improve your bottom line and achieve more product sales. In the end, knowing the results of your ad campaign at all times is beneficial from a marketing and financial perspective.

Use Split-Testing

Split testing, or A/B testing, is an essential aspect of any Digital Marketing Strategy. Ideally, you’ll want to see which ads perform the best in your campaign.

Often, this determination will come down to a few small factors. Is your ad copy too generic? Do leads prefer to see one specific brand image over the other? Is the phrasing on your landing page too salesly?

These are all questions split testing can answer. With AI, split testing can become more granular, which is great for getting down to the smallest detail of your campaign’s performance.

Get Creative

No matter how successful an ad campaign is, it won’t last forever. Let’s face it – only a few percentage of your target audience will convert. If you keep showing the same ads to customers who already converted and hopeful leads, your audience will soon get bored and tune you out.

AI can predict when your ads are becoming redundant and automatically replace them. Some AI software will even replace your ad with another one automatically.

In the end, your target audience will be re-targeted with a fresh new ad that may be more successful. It’s important to never get complacent in your campaign.

If you are experiencing underwhelming results from your Facebook or Instagram ad campaign, then you need to try a new alternative. At Agency Partner Interactive, we can develop a Facebook Ad Campaign to drive more business for your company.

Do you want to learn more? If so, contact Agency Partner Interactive to speak to a member of our brilliant marketing agency.

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best_practices_for_retail_digital_marketing

4 Best Digital Marketing Practices for Retailers

Tips From Professional Digital Marketers

For any Retail Business, physical or E-commerce, Digital Marketing plays a pivotal role in how you’ll receive Leads and generate more Sales Opportunities.

For this reason, you should arm yourself with knowledge on how to build a successful Digital Marketing Campaign.

Digital Marketing is an umbrella term for all Marketing activities done online, from Social Media Marketing to PPC (Google Ads, Bing Ads, etc).

Below, you’ll learn about some impactful Digital Marketing Practices you can use to give your retail business a sizeable boost.

1. Build the Perfect Website

Your website is the gateway to increased sales opportunities for your business. You can’t just rely on your website giving your potential customers information. Your website will ideally have to be built by a professional.

Why? Websites are tools for marketing. Highly-experienced Web Designers can meticulously design a website that convinces your leads to do business with you.

Therefore, if you have a website that isn’t supplying your business with conversions, or if you don’t have one at all, building one should be your top priority.

2. Create an Email Marketing Campaign

Perhaps one of the most effective ways of generating new business is by starting an email marketing campaign. This type of campaign advertises your products to leads that have given you their email addresses.

Successful Email Marketing Campaigns aren’t direct. These campaigns always provide value to the reader, mainly because people have to see the benefit of giving you their email address.

One great way to converting leads through your email marketing campaign is by taking a personalized approach.

With the right technology in place, you can notice if a lead left your website after building their shopping cart.

You can then send them an email to offer a discount to convince them to pursue the purchase. Keeping emails personalized to each individual can increase your conversions and retarget cold leads.

3. Reach Out to Influencers

Due to the rise of Social Media, people with large followings have a massive voice in the marketplace. Their adherents will usually listen to anything they say if the influencer is an authority in their industry.

For example, video game influencers are trusted advisors who guide their fanbase on which video games to purchase. In the same way, you can reach out to an influencer to help cross-promote your products.

Be sure to only partner with an influencer that aligns with the values of your brand. If your company values eco-friendly products, it doesn’t make much sense to work with an influencer who doesn’t care about the environment.

4. Use Facebook’s Advertising Platform

Facebook has built a prominent advertising platform that millions of businesses around the world use. Since the social media network is home to billions of users, Facebook guarantees exposure for your products if your advertising campaign is well-designed.

Fortunately, receiving exposure and wide-open sales opportunities on Facebook has never been easier. If you want to take advantage of Facebook’s advertising platform, or if you need more assistance with marketing your retail out, contact Agency Partner Interactive today!

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The Pros Of Working With A White Label Marketing Agency

Tips From Professional Digital Marketers

Let’s face it – you can’t do everything. No matter how many hats you wear around the office or if you’re a “Jack-of-all-Trades”, this fact remains.

Does this mean that you can’t Scale your Business to Reach out to a Lucrative Market? Of Course Not. Working with a white-label marketing agency can help you scale your business and receive quality white label Search Engine Optimization (SEO) and white label (Pay-Per-Click) PPC Services for your own Customer Base.

However, many entities are hesitant to allow another business to work under their brand. Below are some of the top benefits of partnering with a White Label Marketing Agency.

It’s Extremely Cost-Effective

Hiring an in-house expert can be taxing on any organization. Not only does it require extensive tools and resources to train new employees, but the risks are also still high.

First of all, full-time employees usually command a benefits package (sick leave, paid-time-off, etc). Next, these individuals can quit at any time. In fact, 30% of U.S. companies said that a Bad Hire Cost Their Businesses more than $50,000.

White label marketing agencies are contracted monthly, allowing you to continue with their white label marketing services if you want or sever the relationship if you’re unsatisfied.

You Can Make More Money

Often, businesses start off by providing one or two services. Over time, however, their customer base may explode and desire additional services.

For example, if you’re a Web Design Agency, you may want to expand into Digital Marketing Agency. Hiring a White Label Marketing Agency can help you fulfill these needs so you can ultimately make more money.

You Can Streamline Your Business

Hiring a White Label Marketing Agency is also beneficial towards streamlining many of your business operations. By making this hire, you can simply invoice your clients while the agency you selected does all of the heavy lifting (customer service, emails, onboarding, etc).

It Frees Up More Time and Focus

By delegating your offerings to a White Label Marketing Agency, you can devote your time and focus to central business issues you can work on.

One important area you can focus on is Building your Brand while your White Label Marketing Agency can focus on helping the clients you already have.

You Can Boost Your Team’s Talent Level

According to a study by MIT, 23% of marketers stated that they needed to recruit better talent to achieve digital maturity. This can often be hard for marketers who press their leaders to hire in-house talent.

With a white label marketing agency, you can be certain you’ll receive assistance from highly-qualified professionals.

Instead of spending massive resources in finding talented individuals and training them, you can build off an experienced agency that can benefit your company right now.

Hiring in-house staff can be tricky because you’ll never know what type of person you’ll be working with until they join your team. With a White Label Marketing Agency, the proof is already there.

Therefore, if you want to take advantage of our White label Marketing Services, Contact Agency Partner Interactive Today to learn more.

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3 Outstanding Modern Web Design Trends

Tips From Professional Website Designers

The internet has come a long way since 2005, and even 2015. New types of stylish website trends are constantly popping up and it’s catching the eye of skilled web designers across the country.

It’s no coincidence that many websites look alike from a structural standpoint. Web developers usually take notice of beautiful-looking websites from their clients and adapt. So, what does this mean for you?

If your website isn’t up-to-date on the latest trends, your prospects could ignore it altogether. After all, people generally spend no more than 15 Seconds on a Website, so your first impression certainly matters.

With that said, here are five of the top business website trends that are taking over the internet.

1. Unique Fonts

The efficacy of a website is determined from every aspect of its appearance, even the font. In this case, many websites are using unique fonts throughout their websites to separate sections and show off their corporate style.

For example, take a look at this landing page from Zero.

Zero Task List
Zero Task List

As you can see, the large font at the top of the website separates the header from the footer, effectively funneling leads where the website needs them to go. 

It’s not enough anymore to have a uniform font, but remember to make sure that the font you choose is applicable on all devices. This is essential for making sure that your prospects can see the same font on their computers and mobile devices.

2. Background Videos

Did you know that the Human Brain Processes Video 60,000 times Faster than Text?

If a picture is worth a thousand words, then imagine how powerful a video can be. For this purpose, background videos can explain the key points of your business for first-time prospects.

You can sell the features and benefits of your products and services, tell your story, or get creative with a simple background video playing in the background.

Nonetheless, if you do consider adding one to your website, remember to give your users an option to mute the video. Some users prefer silence when they’re doing business, so don’t take that option away from them.

 3. Feature Videos

In addition to background videos, feature videos are used to showcase a specific product or service. Since 42% of B2B Customers Watch Videos when Researching Online Services, creating videos that highlight your offerings is an ideal tactic.

Feature videos are great for potential customers because it explains everything they should know about your products or services without them going through massive text or speaking to a customer support representative.

Refining your leads granularly down your funnel always leads to increased conversions. With many people skeptical about doing business online, feature videos are the way to go.

A great example of a feature video in action comes from InVision

Prototyping Mockup Mobile
Prototyping Mock-Up Mobile

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This video explains how users can easily access their app. So, what are you waiting for? Do you want to improve your website’s design and interface?

Contact Agency Partner Interactive today to learn more about how we can help you!

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The Basics of B2B Marketing

Tips From Professional Digital Marketers

Marketing is a universal term. However, it means different things to various types of businesses. Particularly, there are two main types of marketing that relate to specific audiences – B2B and B2C marketing.

In this article, we’ll break down the significant difference in both terms and explain the basics of B2B marketing in particular.

What is B2B Marketing?

Business to business (B2B) marketing is the practice of promoting and selling products to companies. Popular companies that have B2B target audiences is HubSpot, Microsoft, and Adobe.

B2B products or services are typically aimed at helping businesses increase their profits or make operations happen smoother. Popular B2B marketing methods include content marketing, Social Media Lead Generation, and event marketing.

There are distinct differences between B2B and B2C marketing that will be explained in the following section.

What is the Difference Between B2B and B2C Marketing?

Business to consumer (B2C) Marketing is the practice of promoting and selling products and services directly to individuals. Local businesses and restaurants typically have B2C target audiences.

The main difference between B2C and B2B Marketing is the difficulty of sale. It’s much easier to sell anything to an individual consumer. This is because B2B customers must go through a chain of command before they receive the authorization to make a purchase.

For example, a vendor selling a marketing product to Apple won’t likely be in contact with Tim Cook, the CEO of the company. Instead, they’ll be in contact with the marketing manager who must do his or her’s due diligence of researching the product, gaining approval from his or her’s supervisors, etc.

Additionally, B2B companies must use precise methods to reach out to businesses instead of individual consumers.

Unlike B2C consumers, B2B consumers only buy what they need and not what they want.

Therefore, it can be fairly difficult to convince a business to invest their resources in a product or service, while encouraging people to buy a product or service can be simpler depending on their motivation.

Having a great reputation is essential for practicing B2B Marketing as businesses are very careful with who they work with. People, on the other hand, are more willing to work with unknown companies.

B2B v B2C marketing

What’s the Difference Between B2B Sales and Marketing?

B2B sales and marketing may be interchangeable terms, but the end goal of each term is significantly different. In business, marketing entails generating interest in a product or service.

Sales involve the journey of getting a prospect to make a purchase. Once you have received a lead through your B2B marketing efforts, you’ll need to guide them down your sales funnel.

The most standard sales funnel B2B companies use is the Buyer’s Journey. This roadmap features each stage of consumerism, from the moment of awareness to the final point of sale.

B2B sales and marketing are intertwined. Though, these terms have different meanings. As a result, your sales and marketing teams work together to capture and refine leads to boost your revenue.

If you need help in configuring your own B2B marketing strategy, contact Agency Partner Interactive today to learn how we can help you!

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