Tips From Pay-Per-Click (PPC) Experts
One of the most important parts of any web page is the Call-To-Action (CTA). This component influences web visitors to press action. Regardless of how well-written and persuasive your web pages, you won’t achieve any of the goals you’ve set without an effective CTA.
So, do you want to learn the basics of crafting an effective CTA? If so, you’ve come to the right place. Agency Partner Interactive is one of the Premier PPC Companies in the country, and we’ve mastered the art of building Successful CTAs.
Continue reading below to learn the top phrases that can impact your CTA’s Performance.
What is a CTA?
A CTA is A Phrase that’s used to get a web user to press action. If you’ve visited any web page online, you’ve likely run into a CTA. One example of a quality CTA is “click here to learn more about how we can help you.”
This phrase is used to direct web users to another page where they’ll be converted. There are Several CTA used that can be used to convert web users. However, since every target audience and web page is different, an ordinary CTA won’t suffice.
You should test a web page with different CTAs to learn which one works for your business.
How to Write a Perfect CTA
There isn’t any definite way to write a perfect CTA for all businesses. However, you can start by adding a basic CTA to your homepage and then adding a Different CTA To Another Landing Page.
Next, compare the results of both CTAs. If one CTA outperforms the other, then try to figure out why that happened.
Finally, make the necessary adjustments to ensure that all of the pages on your website are achieving optimal Conversion Rates.
Essentially, performing split tests are the only way to write Quality CTAs.
CTA Phrase #1: Read On
If you’re trying to get your target audience to sign up to receive a whitepaper or e-book, then this CTA phrase is right for you. This is also true if you’re trying to advertise these marketing collateral pieces on your social media profiles.
Let’s say that you’re trying to promote a Whitepaper for your target audience on social media. You could say, “A lot of PPC software just doesn’t work for small businesses. Read on to learn what you could be doing wrong.”
This CTA phrase is very powerful because you’re hitting a nerve for Small Business owners who want a fair shot of advancing their CTA efforts.
CTA Phrase #2: $100 Off
Everyone likes a deal. By offering $100 off, you could heighten the success of your CTA. For example, if a member of your target audience is trying to use a software they wouldn’t be able to normally afford, you could be Successful in including a barrier of entry for brand new consumers.
Many marketers believe that offering money off their products or services won’t do anything to help their bottom line, but this isn’t true. Companies like Google, Apple, and Verizon regularly offer money off their Top Products.
If you want to reach new consumers, this may be your best bet in doing so.
CTA Phrase #3: Get Started Today
This may seem like the simplest CTA on the page, but it’s also one of the most effective. The reason why this CTA works is that you don’t want to confuse paying consumers on your site.
Once your prospects read through your landing page, what are they supposed to do? Most of them will be turned off from calling your office to wait 30 minutes for a reply. With that said, go ahead and include a CTA that will allow your web visitors to go ahead and start using your product and service.
Simplicity beats complicated CTAs any day.
CTA Phrase #4: Retweet
This CTA always does well on Twitter. However, here is one caveat. If you’re not providing valuable information for your followers, then you might as well drop this CTA from your tweets.
If you are posting infographics or Statistics, make sure to conclude your tweet with a “Retweet” CTA. This will make your followers more likely to share your information with their followers and gain increased exposure.
CTA Phrase #5: Install Now
Again, this type of CTA allows users to go ahead and press action when they want to. Many marketers make the mistake of telling their target audience to call them. With this CTA, your prospects can reach out when they’re most convenient.
Elevate Your CTA Today!
Do you want to take your CTA to the next level? If so, give us a call at (214) 295-5845 or visit Agency Partner Interactive Today!
Not big on reading? That’s okay. Watch “Call To Action (CTA) Phrases That Increase Clicks And Conversions” instead.
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