ecommerce-store-blog

Adding E-Commerce to a Brick-and-Mortar Store

Expert Tips For Adding E-Commerce to a Brick-and-Mortar Store

Increasingly, brick-and-mortar retailers incorporate an e-commerce component into their businesses – in today’s digital age, this step is crucial. Not only to capitalize on the opportunity for growth and increased productivity but to remain relevant.

As retailers embark on this digital expansion, they will probably have questions about web design, which platforms to use, and themes. As important as all of these aspects are from a traditional perspective, e-commerce products and marketing are the most important, especially in the beginning.

E-commerce vs. Brick-and-Mortar Retailers

Marketing and selling an item inside a brick-and-mortar store is fundamentally different than doing so online.

With in-person shopping, a customer can physically handle an item before buying. Take, for example, a pair of shoes; with a brick-and-mortar store, you can go inside, look at the shoes, sit down, and try them on. If they don’t fit, you can ask a clerk to bring you a different size or try on another pair – or both.

Also, a physical location does its marketing. Thousands of customers pass brick-and-mortar stores daily. Subconsciously, those physical locations stick in customers’ brains, and when they need products, those physical locations may come to mind.

Conversely, selling anything on the Internet is different.

Photos and Product Descriptions

Product images, product descriptions, and inventory management are critical for e-commerce but may be challenging for brick-and-mortar businesses selling online for the first time.

A thorough and detailed product description helps give shoppers a sense of what they’re buying. A good rule of thumb is the more detail you can add, the better.

The same thought process applies to photos.

As the old saying goes, “a picture is worth a thousand words.” In e-commerce, this saying is 100% true. Well-done photos give customers a sense of what they are buying, make them comfortable, and adds to the feeling that they are making an informed purchase.

Know Your Customers

building an e-commerce presence is exciting. It can be tempting to jump right into the revenue side of things and start focusing on what products to sell. But before you get there, it’s essential to check and update customer formation, look at competitors and figure out if online shoppers are or will be different from those in your traditional brick-and-mortar location.

Remember, in e-commerce; geography is no longer a restriction. While looking at data, don’t be afraid to broaden your perspective. Just be mindful that the way people shop online may be different.

What Products to Sell?

While you may sell hundreds or even thousands of items in your brick-and-mortar retail store, it’s a good idea to start with a small number of things when you begin selling online. A good rule of thumb is to only consider including your best-selling items online while you get started.

Ask yourself: What do my current customers who look similar to this online audience buy? What do they ask for in my stores?

If you’re unsure of how to round out your offering, look at your most popular items. Add products that go well with them. As a bonus, this practice could save you money on inventory and promos because you can use things you already have on hand.

Don’t Forget Where You Started.

As you go through building out your e-commerce platform, it is essential to keep your brick-and-mortar customer base in mind and engaged when they are not with you by offering incentives in-store and online to visit your e-commerce store or share it and their purchases online.

The Importance of Marketing

There are tons of little things to be mindful of when expanding into e-commerce: what payment type to use? Contact information, shipping, and return policies and procedures, and much more.

But as I said earlier, nothing is more important than marketing. You need to know who your audience will be, their preferences, and their buying habits among online shoppers. Above all else, you need to be keenly aware of the vastness of an online customer base, separate and apart from the foot traffic you may be used to in your physical location.

As a retailer, you need to be able to speak directly to your online customers. It would help if you had custom campaigns based on hard data that speak to prospective customers’ wants and needs individually.

Your campaigns need to be tailored enough to reach each customer in a way that compels them to convert when visiting your site. But also, your marketing campaign is to be multifaceted enough not to exclude potential customers.

The only way you can truly get the individualized and customized e-commerce platform your business needs is to go with professionals.

At Agency Partner, we understand the intricacies of building a seamless, intuitive, and flat-out sexy e-commerce platform.

Click here now and let Agency Partner aid you in your digital transformation.

Not big on reading? That’s okay. Watch “Adding E-Commerce to a Brick-and-Mortar Storeinstead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

santa-blog

Did You Make It onto Santa’s Nice List in 2020?

Expert Tips For Did You Make It onto Santa’s Nice List in 2020?

We’re not saying we’re Santa Claus. We don’t know when you’re sleeping or when you’re awake. But we know when you’re bad or good at marketing, and we have some ideas for how you can be good for goodness sake in 2021. Consider this list our Christmas gift to you. Hey, it’s better than a fruitcake.

Email Marketing

When it comes to email marketing, there are a few ways you can be good in 2021. We know you love those email blasts, and we do too, but if you want good results, then you must do it the right way. The first tip for email marketing is to know who you’re emailing and segment your subscribers based on their interests. Your subscribers are unique, so don’t treat them like they’re all the same.

The second strategy to adopt for good email marketing is to give your subscribers value before asking for a sale. The last thing your subscribers want is more junk mail cluttering up their inbox. Give them something they want and can use. Like for example, a nice list of marketing tips. No re-gifting, please.

The last email marketing tip is more of a lesson in ethics and an all-around good habit to adopt: Always honor your subscribers’ privacy rights. No one likes a sneak, and not complying with privacy laws is a sure way to end up on the naughty list. There are laws in the U.S. and internationally for email marketing, and in general, it’s best to always comply with the law because you could end up with more than just a lump of coal. Bad practices are bad for business.

Social Media Marketing

The world of social media marketing can seem overwhelming. The rules, strategies, and platforms are constantly in flux, but some long-standing best practices help you start. Before you open up a TikTok account to keep up with the kids these days, keep in mind that it’s important to first have a strategy in place. Not having a plan can lead to a lot of wasted time and effort – not to mention self-esteem, depending on how good you are at hitting the whoa. If that reference doesn’t mean anything to you, trust us when we say that you should leave TikTok to the kids.

The good news is you don’t have to chase the latest trends. Instead, know your audience and then use the platform to put you directly in front of them. Also, knowing how to turn engagement into sales on social media is marketing gold. Don’t think that just because you post a weekly meme on Facebook means you own your audience. Social media marketing is constantly changing, so stay humble and flexible.

Paid Advertising

Our tips for paid advertising are as useful as they are catchy, and not to toot our own French horn, but they’re very catchy. To be good at paid advertising in 2021, follow the “ABT” method: Always Be Tracking, Always Be Transparent, and Always Be Testing. How do you know if your marketing strategies are effective if you’re not keeping track? You don’t. How do your clients know your business can be trusted if you’re not transparent? They don’t. It’s pretty self-explanatory.

Website Marketing

Marketing through websites is one of the oldest forms of digital marketing. Still, the methods have changed over the years, so those outdated, slow, and non-mobile responsive websites aren’t going to get the results you want anymore. They lose visitors and traffic. Please put it on your list and check it twice to update your company website in 2021.

Modern, quick, and mobile-responsive websites are the websites that win SEO rankings and traffic. Also, please make it easy for people to do business with you for the love of Kris Kringle. Tell them what to do. Don’t expect people to know what to do when they visit your website automatically. Instead, make your call-to-action clear and easy to find. And last but not least, our final tip of the day: A secure website is a trusted website.

Marketing’s beauty is that it largely follows The Golden Rule: Treat others how you would like to be treated. Think about what you would like to see both in marketing and all-around good business practice, and then do it. If it would work for you, chances are it will work for you.

All quips aside, it’s been a tough year for everyone around the globe, but our friends, employees, partners, and clients have been a much-needed silver lining for those of us at API in 2020. This holiday season, we want to thank every one of you from the bottom of our hearts. Let’s kick this crummy year to the curb. Here’s to hoping for a fresh start, tons of business growth, and, of course, good marketing practices in 2021.

Not big on reading? That’s okay. Watch “Did You Make It onto Santa’s Nice List in 2020?instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

health-care-industry

Healthcare Marketing and Website Tips for 2021

Expert Tips For Healthcare Marketing In 2021

2020 has been a tough year worldwide as the COVID-19 pandemic continues to wreak havoc throughout all aspects of our lives.

However, no industry has been impacted by the pandemic more than that of the healthcare industry.

The economic fallout of lockdowns and postponing elective surgeries has hit practitioners hard. And now, as 2020 comes to a close, practitioners and the healthcare industry as a whole are scrambling to figure out the best strategies to rebound in the new year – both from a treatment standpoint and a business perspective in terms of marketing their practices and maintaining or rebuilding their reputations.

We at Agency Partner decided to use this article to go over a few tips to help you in both areas as you recover and look ahead to the new year.

Recovery does not happen overnight.

Although we are in the final weeks of 2020 and there is increasing optimism surrounding a possible vaccine’s anticipation, we are not there yet.

America has been in a constant state of uneasiness and inconsistency. Schools throughout the country open and close on a dime based on the rising or declining infection and exposure rates. Local and state governments implementing different degrees of protocols. And in the middle, businesses are stuck, unsure in many cases of whether to press forward and try to operate in some way resembling normal or to pull back, close up shop, and brace for a long impactful blow.

This turmoil and lack of assuredness extend directly into the world of healthcare. Attitudes toward hospitals and medical facilities have taken a hit.

I shift to a more positive outlook toward the healthcare industry is not going to happen overnight. Because of this reality, you need to think long-term. Consider investing time and energy into public relations and communications, long-term growth strategies, brand awareness, and brand reputation.

Make it easy to connect.

Think of ways to make routine actions as seamless and stress-free as possible. For example, consider using live chat in your website design to help with appointment cancellation, medication refill requests or to provide links to updated information like safety protocols.

Communicate constantly and with clarity

People have many questions during this time, and most will turn to their healthcare practitioners to be a leading authority providing practical guidance on safety for themselves and their loved ones.

It is critically important to put to work all the communication methods available to you to provide regular updates and information to those in your community.

You can use email blasts, text messaging campaigns, social media posts, telephone communication, and much more. The important thing to remember is consistent communication provides patients with a feeling of confidence in their knowledge.

Have an adaptable marketing budget

Healthcare marketing isn’t the same as it was in 2019, it won’t be the same in 2021, and your budget shouldn’t be the same either.

Consider using marketing performance data to identify areas where your organization is overspending without showing an increase in marketing performance. Do some analysis of keywords to see how competitors are faring and if your PPC targets and/or social media campaigns need to be adjusted.

If your practice offers adapted options for routine services, i.e., curbside consultations, you could be missing out on marketing opportunities if these services don’t have their own dedicated PPC campaigns.

Optimize your pages properly.

The most significant window a medical practice has is its website. Ensure that current and potential patients can easily find what they are looking for when they visit your website.

Contact information for doctors, main services, and specialty services need to be easily accessible. Remember, clarity is crucial.

Innovative features can also be built into your website to help your staff stay organized and save time with administrative work. You can include features for online bill pay, appointment scheduling, requesting prescription refills, connecting to telehealth services, and viewing lab results, for example.

Be authentic

Yes, your organization is trustworthy, but in 2021, it will be even more important to communicate authenticity, humanity, and compassion. Promote content that is timely and speaks to the moment. Try little things like incorporating real photos into your website instead of relying solely on stock images. 2020 has done quite a number on the globe. Uncertainty surrounds job security, finances, education, and business alike.

Rebounding from such tumultuous times will not be easy for anyone, especially business. Healthcare practitioners will need to reimagine their industry and, in many cases, change how they market themselves and their practices.

Agency Partner is a full-service online marketing agency, ready, willing, and able to help healthcare practitioners reinvent, revitalize, and reimagine their business. Get in touch with us, and let’s get started.

Not big on reading? That’s okay. Watch “Healthcare Marketing and Website Tips for 2021instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

 

lead-generation-tips_

5 Ways to Generate Leads with Your Website

Expert Tips For 5 Ways to Generate Leads with Your Website

If you market using pay-per-click, social media, and many other online methods, your website is the backbone of your business. Your website is the destination you redirect every ad and potential customer to.

Online marketing strategies work best when paired with an appealing website with clear and preferably concise guidance on what action you want visitors of your site to take. The clearer you make your desired action, the more likely visitors are to convert.

In this article, we will discuss five ways to generate leads using your website.

  1. Create a welcoming homepage

Just as you would into your home, you should welcome visitors to your website – both new and repeat visitors alike.

Your homepage is often a double-edged sword. On the one hand, it’s one of your most frequented pages. On the other hand, it’s also one of the easiest places to lose visitors.

The homepage is your first impression. It’s a good rule of thumb to keep content and information on this page concise, clean, and compact.

Consider creating a welcome gate. To keep things welcoming yet clean and compact, it should slide out of the way after a few seconds, and there should be a way for users to dismiss it if they would like to.

You can use your welcome gate to tell users about your services and other offerings. You can also use it to point them in the direction of other informative pages and/or ask them questions and provide them with actionable options based on their response.

At Agency Partner, we use our homepage to tell visitors about our business, provide a little background info, and advertise our services.

  1. Keep your messaging fresh

Businesses are multifaceted. Rarely if ever, does a business offer one singular service. If this applies to you, then rotating your messaging regularly is absolutely crucial.

You want visitors to know about all the services you offer but putting mountains and mountains of text on pages isn’t the most effective way to get your message across.

Try an interactive, changing banner. This often displays as the main tagline with one or two words switching in rotation.

You can use an interactive changing banner to touch on the ways your services help the audience(s) you serve.

For example, Agency Partner helps businesses with digital marketing services, strategy and consulting, app and web design, search engine optimization (SEO), and much more.

  1. Offer a lead incentive.

Visitors to your website have no real reason to give you their email or any other contact info. Offering a lead incentive, otherwise known as a lead magnet, gives visitors a tangible reason to share their information.

Lead incentives are usually digital products like e-books, worksheets, tip lists, checklists, free trials, etc.

Once you provide visitors with something of value, they are usually more than happy to give you their information in return. When they do, you can keep in touch with them and begin the process of nurturing them as leads.

  1. Incorporate live chat

In today’s society, people like things to be quick, but we still enjoy genuine interaction with another person; using live chat software on your website provides a good mix of both.

Live chat allows you to talk to visitors and address their concerns before they have the chance to click away. And it’s a proven way to keep customers happy and increase conversion rates.

If you can’t be online 24/7, you can connect with customers by using chatbots that respond instantly and take care of the inquiries that come up regularly.

  1. Grab visitor’s attention before they go

When people are about to leave your website, you’ve got a short window of time to grab their attention and keep them engaged.

While regular pop-ups should be kept simple, you can use more detailed exit pop-ups to promote a specific part of your service and/or products to convince people to stay on your site or at least to share their email addresses with you.

Bonus

Let Agency Partner help you.

If you need help generating more leads from your website, drop us a line and let Agency Partner help you, your website, and your business all reach their full potential.

Whether you want a simple consultation to discuss ways to improve your marketing efforts or you would like a full analysis and overhaul of your marketing strategies, we are here to serve you.

Not big on reading? That’s okay. Watch “5 Ways to Generate Leads with Your Website.instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

 

 

 

 

 

Google-Penalty

What Is a Google Penalty and How do I Recover?

Expert Tips For Google Penalty and How do I Recover?

Just like your parents used to punish you for doing a crappy job on the dishes, or your English teacher gave you a zero after reviewing your term paper and realizing you copied it off the Internet, Google also gives penalties to websites.

If you have noticed a decline in your organic search engine traffic, you may have received a Google penalty.

What is a Google Penalty?

A Google penalty, in essence is a punishment given to a website containing content that does not align with Google’s marketing practices.

Types of Google Penalties

Routine algorithm updates intended to reward high-quality websites that have good content and legitimate SEO practices are commonly confused as Google penalties.

Although algorithm penalties do occur, a routine algorithm update can easily be mistaken for a Google penalty because algorithms rely heavily on calculations and rules to deliver the desired outcome – not allowing for much gray area.

Manual penalties – often easier to identify because they frequently come accompanied by messages from Google to your webmaster account happened typically after Google has flagged something, usually content or a backlink, and Google decides to manually apply a penalty to your website’s rankings.

Common Issues Websites Receive Penalties For

Suspicious links – because Google uses backlinks as a way of tracking quality control for websites that will penalize you if they believe the link on your site was paid for or is believed to be a part of a link scheme.

One example of this would be low-quality, hidden, or keyword-rich links embedded in a site’s widgets.

Because backlinks are so specific, penalties for these are often limited to specific pages rather than an entire website.

Low-quality content – obviously Google wants to provide their users with the best information and experience possible. If your content does not add value, is run-of-the-mill, or believed to be a duplicate from another site you can expect a penalty.

To help avoid the trap of crappy content being on your website, invest time in thinking about what makes you unique and sets you apart from your competitors.

Ask yourself: what is my unique selling proposition?

Try to avoid content that is easily or automatically generated, and if your site allows for guest posts, carefully review their content because if it doesn’t add value you probably don’t need it.

This type of penalty is severely detrimental to your website traffic. This is usually a manual action accompanied by a message from Google indicating “thin content.”

Recovering from a Google Penalty

Just as with many other issues in life you can’t resolve an issue until you completely identify and understand what the issue is. This same logic applies to Google penalties. Before you can begin to recover from a Google penalty you have to understand what type of penalty you’re dealing with.

As mentioned earlier, you need to distinguish whether you’re dealing with a manual penalty one triggered by an algorithm, or is there even a penalty action present?

For instance, if you noticed a recent decline in your website traffic, you need to do some digging to figure out the cause of your traffic decline. Because for each cause of a penalty there are different resolution processes.

Identifying Manual Penalties

To check if you have been hit by manual action, you need to go to Google Webmaster Tools and check your notifications. If Google has taken manual action against your site, you’ll be notified about it clearly in your notifications and oftentimes they will give you the reasoning behind the action.

Identifying Algorithmic Penalties

While identifying manual penalties is a pretty easy and straightforward process the same cannot be said for penalties caused by algorithms.

Because algorithm related penalties don’t come with a notification from Google you will have to do a lot of your own research to isolate the issue if you suspect you have been hit with a penalty.

Take a look at the entire span of time for which your website has declined in traffic. Make a note of it and see if Google announced any algorithm updates that correspond with the timeframe you’ve isolated.

Be mindful that each update comes with its own set of changes so you will need to know how each update is different so that you don’t waste time looking for things that may or may not have been affected.

Is your Website Optimized Properly?

Not every decline in website traffic can or should be attributed to a Google penalty.

If you notice a decline in your website traffic and have done some digging but still can’t figure out what’s going on, it could be because your digital marketing strategies are no longer effective and need an overhaul.

Whether you have been hit by a manual penalty from Google or one triggered by a routine algorithm update all hope is not lost.

Agency Partner and our team of digital marketing experts can get your website back up and running again – better than ever.

Drop us a line and let’s figure out the best course of action for you today!

Not big on reading? That’s okay. Watch “What Is a Google Penalty and How do I Recover?instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

 

website-conversion

Why Isn’t My Website Converting?

Expert Tips For Why Isn’t My Website Converting?

If you’ve ever been on a date or had a job interview you know the importance of making a good first impression. Think about it, before you left your house for that date or interview you made sure every little detail was in order.

Let’s apply that same logic to your business and more specifically your business’s website. In this post, we’ll cover five reasons why your website isn’t converting.

But before we do. Let’s start with the basics.

What are the conversions?

Simply put a conversion is getting visitors of your website to follow through on the desired, and marketed action you would like them to take. For example, a conversion can be visitors responding to your website’s call to action.

In any case, your success is heavily dependent on the quality of your marketing and how well you appeal to each particular visitor.

Why are conversions important?

Conversions are important because they allow you to gauge the success of your marketing strategy or lack thereof. If your conversion rate is on an uptick that’s a good indicator that you know your audience, your marketing is well targeted, and you’ve identified your difference – what sets you apart from your competitors.

On the other hand, if your website isn’t doing so well in the conversions department that’s a good indicator that your marketing strategy may be ineffective and might need to be reevaluated.

None that we’ve covered the basics of conversions and why they’re important, let’s talk about reasons why your website isn’t converting.

Your website is new.

If your website is fairly new, don’t be alarmed if you don’t have a lot of visitors. It can take time to rank high in search engines and drive traffic to your site. If your website has been around for a while and you’re disappointed in the number of people visiting, try these tips to boost traffic and improve online visibility.

No clear call to action.

Evaluate your site from a visitor’s point of view. What is the desired action you want prospective clients to take? Is the message delivered clearly in your marketing? is there a clearly defined place for visitors to convert?

For example, if my site sells medical equipment and is trying to entice healthcare workers, practitioners, and other people involved in the industry to sign up for my mailing list, I need to give them a clear and easy place to do so. Maybe a pop-up ad.

You are not targeting the right people.

Okay, you’ve optimized your website for search engines. But be sure your keywords accurately represent your brand’s products and services. Make sure your keywords are also in line with how your target audience searches because it’s very possible you’re attracting the wrong people.

You are not speaking to your audience.

It’s crucially important to know who your audience is, and their wants and needs, in order to craft an effectively engaging website. If you fail to use a voice, tone, and keywords that strongly resonate with your target audience, it is unlikely that visitors will convert.

To gain a better understanding of your audience, consider their lives outside of this one engagement or transaction. This method of thinking could help to create engaging copy that speaks to your users more successfully.

You are providing a poor mobile experience.

If your website is not optimized for a fast and responsive mobile experience, you are behind the times.

According to Statista.com mobile devices account for approximately half of the web traffic worldwide. Mobile devices, excluding tablets, generated 50.81% of global website traffic in the third quarter of 2020.

Get a better website now!

If you’re tired of the frustration, and anxiety that comes with a website that doesn’t convert, we’ve got you covered. Agency Partner is a full-service digital marketing agency that specializes in creating and maintaining websites that drive conversions.

Not only do we offer web design services, but we can also help your existing website soar with more conversions through SEO campaigns, content marketing campaigns, and so much more.

As we talked about at the beginning of this article, first impressions are crucial.

Let the professionals at Agency Partner help you make a memorable one with the perfect website and marketing campaign for your business.

Not big on reading? That’s okay. Watch “Why Isn’t My Website Converting?instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

 

pay-per-click-blog

How Much Should You Pay A PPC Agency?

Expert Tips For How Much Should You Pay A PPC Agency?

Let’s be real, search engine optimization (SEO) is a crucial component of modern marketing. But while rising up the ranks and getting to the top of the search results list may be vital to your success, it takes time. Sometimes six months or more before you start to see a return on your investment.

Thankfully, there is a more immediate option that can work on its own alongside strategic SEO. It’s called Pay-Per-Click marketing (PPC).

What is PPC Marketing?

Pay-Per-Click marketing is exactly what it sounds like. It is a form of Digital Marketing in which you pay a given PPC Agency per click you receive.

The way it works is straightforward and simple. Your listing comes up through chosen keywords before the organic search results on a search engine’s results page or appears on that engine’s vast network. When a user clicks on your listing, you pay your PPC Agency.

How Much Should You Pay a PPC Agency?

Before we answer the “how much” question, it’s important to be familiar with the different pricing models that PPC management agencies use for billing.

Here’s a brief overview of the three most common PPC pricing models:

  1. Percentage of Ad Budget Pricing

If you’re shopping for help with PPC, you’ll probably see a lot of agencies using a “percentage of spend” pricing model. Under this model, clients pay agencies a predetermined percentage of their spend on the ads that the agency is tasked with managing.

Good for: Companies with a larger or growing ad spend, given the percentage reduction that comes with a total budget increase. Many agencies that use this model will require minimum spending.

Not great for Smaller companies with tiny budgets. Minimum spends are often associated with this model, so if your budget isn’t big enough, you’ll likely be stuck with some hefty fees to make it worthwhile for the agency to work with you.

  1. Management Fee + Percentage of Ad Budget Pricing

Many marketing agencies will charge a management fee to cover overheads related to the PPC ad campaigns they’re managing for clients. 

Like the first example, this pricing model also uses the percentage of ad spend as its baseline, just with an additional fee.

Good for: Customers who want transparency and ultimate ownership of their accounts. 

Not great for Very low-cost accounts. Very small businesses are best served with automated platforms for which a pure percentage of spend makes sense.

  1. Flat Fee Pricing

Some agencies will charge a flat, pre-determined fee after settling on a scope of work and calculating the static costs related to managing the client’s PPC campaigns. Some businesses prefer the straightforward nature of this model, so long as the activities and services included in the scope are clearly defined.

Good for: Relatively static campaigns and clients who want fixed expenses each month.

Not great for Dynamic campaigns. Many businesses are seasonal and/or use specials to drive business. In these cases, both the management burden and the ad-spend will need to be more flexible.

Now that you know the different types of PPC models answering the question of how much you should spend on a PPC agency is simple, how involved do you want to be?

Are you a small-to-mid-sized business decision-maker who simply wants to see a lift in inbound leads from activities like PPC

For decision-makers on this scale, the minute details can be tiresome and pull you away from more pressing concerns.

If this is the case, a pricing model based on a percentage of your ad budget probably makes the most sense. 

But, if you’re looking to tinker and get hands-on with your PPC ad budget and campaign, you’ll want to look for agencies that itemize their services so you can carefully manage your budget.

Examine your business model, think about your personal preferences, and how aggressive and hands-on or conservative you want to be.

The choice is solely up to you.

As the old poet and philosopher Titus Maccius Plautus once said, “you have to spend money to make money.”
Most important, as with most things in life is communication. it is crucial that you as the decision-maker and the PPC Agency.

You choose are on the same page.

Ensure that your goals and overall marketing objective is clear and understood by everyone involved. Without proper communication PPC and any other marketing will be ineffective.

Marketing is challenging, it takes specialized knowledge and expertise to build a campaign properly targeted to your audience. Let Agency Partner help you now and get the arrow pointing up on your website traffic, clicks, and conversion rates. 

Not big on reading? That’s okay. Watch “How Much Should You Pay A PPC Agency?” instead. Using the power of Artificial Intelligence, we turned this blog into a video for you. Check it out below!

facebook-marketing-blog

How to Use Facebook Ads to Generate Mortgage Leads

Expert Tips For How to Use Facebook Ads to Generate Mortgage Leads

The world of marketing has changed dramatically over the past two decades in large part due to the growth and development of new technologies and new marketing platforms like Facebook and other social media networks. In the age of digital communication, there is a myriad of ways marketers can get their message in front of potential customers browsing the Internet for information or simply to pass time.

One effective and efficient way to market directly to your target audience is through using Facebook Ads
Facebook’s popularity and influence have grown exponentially since its inception in February 2004. According to statista.com Facebook had 2.7 billion active monthly users in the second quarter of 2020, and the numbers are expected to increase as Facebook expands its social networks into the realm of e-gaming with live-streamed competitions and more between friends.

Businesses of all shapes and sizes but especially those in financial services such as Mortgage Brokers and Lenders that choose to embrace technological advancements and platforms like Facebook and Facebook ads have the opportunity to acquire customers with efficiency and in massive numbers, due to the sheer number of Facebook users, those ads will be visible to. 

How Facebook Ads Works

Facebook Ads are a pay-per-click (PPC) advertising platform where, as with Google Ads, you can choose to only pay if and when someone clicks on your ad. This is known as CPC (cost per click) bidding. 

You also have the option of paying for your Facebook advertising on a CPM (cost per mile) basis wherein you pay for every 1,000 impressions (appearances) of your ad irrespective of the number of clicks they get.

Facebook Ads work on an auction basis whereby the amount you bid per click or per 1,000 impressions will affect how often your ads are shown.

Advertisers on Facebook can generate the ads themselves through the Facebook self-service interface or can hire the services of a Facebook Ads manager.

There are different types of ads available on the Facebook Ads platform and these enable advertisers to choose whether they want to promote their Facebook page, individual posts on their Facebook page, or their own websites.

Ads can be made up of images, text, and video and they can appear in people’s newsfeeds or, on desktops, as ads in the sidebar.

Alongside ads appearing on the main Facebook site, ads can also be set to appear on Instagram – a Facebook-owned platform, and within Facebook Messenger

Pinpoint Your Target Audience

Facebook Ads are so effective because they allow you to target people based on a variety of factors such as location, age, relationship status, occupation, hobbies, interests, companies they follow, income level, parental status, and more.

This precise level of targeting is made possible because Facebook collects a tremendous amount of data about its users from the information they disclose in their profiles and from analytics on user behavior.

The precise advertising Facebook ads offer is particularly useful for mortgage brokers and lenders because it potentially allows you to target customers in the optimal demographic for interest in purchasing, thereby increasing overall chances for conversion.

For instance, if you as a mortgage broker or lender wanted to target women in their late 20s and 30s, who lives in Dallas, Texas, have a degree, and are currently in a long-distance relationship, Facebook Ads allows you to do that.

While the level of precision targeting Facebook offers is good, mortgage brokers will need to constantly adapt their approach, tailoring it specifically for different types of potential buyers. For example, a more experienced homebuyer may already have a great idea of what they want and therefore need very little help or guidance. On the flip side, a new home buyer may need more guidance from a broker so advertising for these clients may need to be more in-depth.

Social media in general and Facebook ads specifically are great tools of marketing,
advertising, and exposure when used properly.

North Texas-based company, Agency Partner can help you activate these tools and put them to use in the most effective and efficient ways for your business.

Retargeting and Facebook Ads

Consistent and persistent marketing on sites like Facebook is absolutely necessary for today’s technological age because not everyone who visits your site the first time will submit an inquiry.

With the use of Facebook Ads retargeting tool Agency Partner can help you stay in front of people who fail to convert on their first visit to your site – even if their first visit to your website was not as a result of clicking on a Facebook ad.

Multiple Communication Methods

Facebook is like Voltron, it has so many individual pieces and moving parts that can be manipulated to precisely the right angle. But it’s when all of those parts come together that it’s most effective.

Don’t be afraid to use multiple communication channels. Not everyone likes filling in online forms and not everyone enjoys talking on the phone. Some people like texting and some don’t.

People communicate in a variety of ways these days, so you’ll increase the chances of your Facebook Ads being successful if you offer a variety of ways for people to engage with you once they’ve clicked through from Facebook to your website.

Do Facebook Ads Really Work?

Yes.

Facebook Ads offers a great way of generating mortgage leads for your business. Combined with the expert knowledge of Agency Partner, you can use Facebook Ads to potentially identify your exact target audience by a variety of metrics, tailor marketing campaigns specifically to all or a piece of that audience, and put in front of the marketing materials that will speak directly to what that buyer wants – contacting them in a variety of ways: social media, text, email, and more.

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