tiktok-marketing

How to Market Your Business on TikTok

Expert Tips For How to Market Your Business on TikTok

TikTok has been the newest digital marketing venture for a lot of companies. But don’t feel pressure to make an account so quickly. Marketing’s most fundamental concept is to be present wherever your audience is. And if your audience is not on TikTok, your company may not be missing out on much. But if you believe there is an engaged audience that can turn into leads – TikTok might be the marketing platform for you.

TikTok For Business is for brands who want to speak to their audience by unleashing their creative side. The key to being successful on TikTok is being creative and aligning the latest trends with your brand. To start creating content on TikTok, you first need to create a TikTok business account. The business account shares insights into how your content is doing and tips on reaching your marketing goals better.

TikTok For Business also has a learning center with many resources on the ins and outs of operating a business account. In addition, their blog shares best practices for content creation, geo-targeting, and more!

Once you have your TikTok business account, you are going to want to start running ads. TikTok Ad Manager gives you a more accurate reach to users who will likely engage with your content. With TikTok’s advertising, you will be able to customize the targeting by specifying the gender, location, age, interests, and other variables of your target audience.

How to Create a TikTok Marketing Strategy

Explore TikTok

Now that you have a TikTok business account, it’s time to start exploring the app. First, you want to be comfortable with the app to navigate it and learn its features.

TikTok is a video platform, so it is important to understand video editing. Within video editing, you can use effects, music, filters, and more. Watching videos of users who are similar to your brand can help you find inspiration for content. TikTok is big in influencer marketing, so if you have that opportunity to partner with an influencer, it can help bring more exposure to your brand.

Don’t be afraid to explore other video editing apps to create your content. PREQUEL and InShot are great video editing apps that can make your videos stand out. In addition, TikTok has a feature where you can upload videos from your camera roll, making it possible to use different editing apps for your content.

Set Your Goals

Set goals before you start creating content on TikTok. Knowing what you want to achieve will help you plan your content accordingly. Some goals you can try to attain is:

  • A New Audience – discover a new audience that can connect with your brand. Expand your horizons and grow your market.
  • Brand Image – strengthen your brand image by creating unique and authentic content for your brand.
  • Promote Awareness – drive awareness for a product or service by creating content centered around it.
  • Develop Customer Relationships – strengthen the relationship you have with your current customers by connecting with them through content. An example can be a Q&A.

Remember to put a number in your goal to keep track of your progress. The number will show whether your marketing tactics are going towards your goal or away from it.

Find Your Target Audience

Before you start creating content, clearly identify the audience you want to target. Follow the key concepts in building an audience persona. Know the age, gender, and other characteristics of the audience you want to reach.

An excellent method is researching your audience on your other marketing platforms. Then, try to uncover any overlap you see in your findings. TikTok is all about connecting with things you like, so if you can find an underlying characteristic in your audience, it can help you plan content accordingly.

Understand TikTok’s Algorithm

If you know anything about social media marketing, you know there is a thing called an algorithm. TikTok’s algorithm looks at the filters and music you are using in your videos. It then uses this data to target other users using the same sounds and effects, assuming you and these users have the same interest. As you start promoting your business on TikTok, you want to understand how TikTok’s algorithm works, so the “for you page” is in your favor.

As stated before, you want to be present where your audience is. So, if your audience is on TikTok, pay attention to the sounds, effects, and TikTok trends they are doing, and see if you can incorporate this into your content.

Do a Competitive Analysis

When you are building a marketing strategy, it’s good to know what your competitors are doing. Watching other competitor’s videos can help you get some affirmation that you are on the right track. For example, on TikTok, small business communities always post videos of their products, behind the scenes, and other creative content. If you have the opportunity, make these kinds of videos but make them your own.

Also, check if your competitors are using influencers, and if they are, who are they, and what are they like? Finally, partnerships are an effective marketing strategy on TikTok; you will likely reach a larger audience driving more traffic to your page.

Lastly, Have Fun!

Audiences love TikTok for its unique content. It’s different from other social media platforms because its primary source of content is video, which means you only have a few seconds to keep the audience’s attention before they scroll to the following video. But, unfortunately, there is no secret formula on how to go viral. The only thing you can do is authentically create content to show your brand. So, make sure your TikTok marketing strategies appear this way.

Note: TikTok users, especially larger corporations, should know that China-based tech company Bytedance owns TikTok. And in China, there is no private ownership of anything, where the Chinese government retains ownership of all property and economic outputs. TikTok has a history of data harvesting, data mining, and algorithms to learn more about user behavior. Although many businesses do this for profit, many perceive that political parties do this for control.

Agency Partner lives in the digital world, and we know how the digital landscape changes by the minute. So if you have any questions about TikTok’s marketing strategies and want to learn more about our best content services, please contact Agency Partner.

promote-your-podcast

How to Promote Your Podcast

What You Must Know To Promote a Successful Podcast
Digital Marketing Insights from Dallas’ Top Digital Agency

As a podcast host, you are someone that believes in the power of good quality content… you’re not concerned about quantity, though you do recognize the importance of consistency. Your show solves a problem for its listeners, whether it is a need for entertainment, education, enlightenment, or some combination of that. The truth is that you work hard to create great content, but the reality is that you must also work just as hard to distribute your show to engaged listeners.

Dominate iTunes / Apple Podcasts

The key to growing your podcast is all in your ability to dominate iTunes.

Believe it or not, listens on SoundCloud and YouTube are fairly insignificant relative to those who are listening to podcasts on native iOS apps, including iTunes itself.

The reality is that iTunes accounts for about 70% of all podcast downloads and listens. To get started, create an iTunes Connect account and be ready to upload your podcast cover art by designing a great looking image that is sized at 1400×1400 pixels. If you’re just starting out, be sure that you have 3 to 5 episodes that are ready to go.

Hit the “New and Noteworthy” Section of iTunes

When you are ready to launch your podcast, it is best to launch with no less than a few episodes because it is likely that your followers will want to listen to more than just one at a time.

Importantly, you have to play to the favor of iTunes’ ranking algorithm to maximize your discoverability. The more time your listeners spend actually listening to your episode, the more the iTunes visibility algorithm will favor your show.

Some quick engagement to your first episodes during your first two weeks will help you appear as a featured podcast on the iTunes “New & Noteworthy” section. If you’re able to achieve this notoriety within 8 weeks of launching you show, this can be a huge accelerator for boosting your listenership and gaining the credibility that you need to attract sponsors.

Before your podcast launches, put together a list of as many people as you can and utilize the power of email marketing to notify people about your upcoming launch date.

  • 1 month before launch: send a teaser email
  • 1 week before launch: share the name of the show, a few episodes, and perhaps an audio clip along with a reminder of the launch
  • Launch date: be bold and ask people to listen, rate, and subscribe via email and on social media.

Ask your listeners, both in your podcasts and in your marketing database, to subscribe to your show and to also post a review. Be sure that you are telling your fans specifically why they should subscribe.

If you’re not a daily host, try and get 2-4 weeks ahead of your publishing schedule. iTunes and the various podcast platforms love active, consistent publishers. If you can get into the habit of a consistent publishing schedule, you’ll be well on your way.

Too Late for the New & Newsworthy Section? Is Your Podcast Live Already?

Where there is a will, there’s a way! Facebook advertising allows you to target your audience by the type of device they’re using. This means that you can utilize the power of paid advertising to attract iOS users to your Apple Podcasts page. Likewise, you can do the same with Android and Google Podcasts using Google Ads.

The fact is that people often binge their shows and they’re always looking to consume more, similar content. Paid advertising on social media and in search engines allows you to get your brand in front of your future listeners when they’re most likely to engage with your message.

Be Found On These 3 Other Podcast Directories

Look to iTunes first, and then focus your attention on Spotify, the #2 destination for podcast consumption, before looking ahead to Google Podcasts as a third focus.

Podcast hosting sites like PodBean, BuzzSprout, and Captivate are great doors to getting your podcast into Spotify.

Google Podcasts works a bit differently. Google Podcasts matters because it allows your show to be visible in normal Google Search Engine results pages, making individual episodes fairly easy to find and play.

Interestingly enough, you don’t actually upload your shows to Google Podcasts. It works sort of like a website and SEO in that Google crawls the internet to locate and index your episodes.

To be found by Google Podcasts, it is important that you make a URL to your RSS feed and that your RSS feed links to your website. Most of the mainstream podcast hosting platforms will do this for you but if you want to engage in some DIY, this link will help: Guide to Google Podcasts. To see if Google has already found your RSS feed, click here to view Google’s Podcast Publisher tool.

Stitcher is number 4 on the list as it has over 8 million listeners across 65,000 podcasts.

If you do anything at all for distribution, make sure that your show exists on these four platforms and then tackle the rest!

Invite Connected Guests to Your Show

This may seem like common sense, but the more popular or “famous” your guest, the more attention you’re likely to receive. Let your podcast play out in a way that is true to your vision for the show, but do consider how you might layer in an interview format.

Make It Easy For Your Guests to Share Their Podcast

Whether your guest has 30,000 Twitter followers or 1 million Facebook fans, make it easy for your guests to share and promote their podcast episode. Do this by sending them a note on the day their podcast goes live, and also consider including a series of shareable media when you tag them in your social posts. If you utilize pull quotes, banners/images, links, and pre-written tweets and/or status updates, you’re more likely to get a response out of guests and fans.

Be a Guest On Other Podcasts

Make guest appearances on other podcasts that are in your niche. If you are able to expose yourself to someone else’s audience you might just win some folks over. A good PR person can actively pitch you to relevant hosts but scoring a guest appearance is also something that you can do for yourself!

Because of the work that goes into identifying, requesting, and booking guests for weekly or daily podcasts, you may find that your proactive outreach to another show may be very welcome. To find a list of shows worth reaching out to, start with the iTunes listing page to see podcasts in dozens of categories.

Promote Your Podcast All Over Social Media

Social media offers ample opportunity to share soundbites, video clips, images, teasers, and content that may be timely or evergreen in nature. Social media should be used as bait to create awareness and drive people to your show on iTunes, Spotify, and Google Play.

Every time you publish a new episode, feature your iTunes URL first and consider pinning a link to your Facebook page, Twitter account, and any other platform your fans are present on.

Facebook

When you post a link to your latest show, include that iTunes URL, and paste it alongside a “ “quote image.” For DIY social media banners, tools like Canva allow you to create “quote images” such as the example shown on this Canva template here.

Twitter

Twitter plays quite nicely with Soundcloud, though Soundcloud is not one of the more popular podcast directories. With that said, everything matters. Twitter allows Soundcloud audio to play natively inside the Twitter stream, which is a big deal if yours or your guests have a significant Twitter following. Don’t be afraid to reshare the podcast episode 3 times the first day on Twitter and twice to Facebook within the week that it goes live.

Use Video If You Can

2021 will be the year that video will account for 82% of all internet content. Websites with video will enjoy a boosted Google ranking and podcasts that also have video posted to YouTube will enjoy greater online visibility.

With your podcast already recorded, assuming that it is purely audio, try and convert that audio to video for publishing on YouTube. If you did not happen to record the video of your podcast, you can easily create an audiogram using a service called Auphonic or Waave.

When your video is ready for uploading, be selective about how you Title the episode when publishing to YouTube. If you happened to interview someone, include that person’s name at the start of your title and also include the word “interview” as this is a good move for basic search visibility.

Use Podcast Aggregators to Maximize Visibility

Dozens of apps are designed to play podcasts. The more you’re on, the easier it will be for new listeners to find you. If your show is already live on iTunes, it is also automagically added to a podcatcher called Podcastland.

Here are a few other popular podcast aggregators:

Transcribe Your Audio

The most successful podcasts often offer a full transcript of their shows. Whether you choose to provide a full transcript or just selected excerpts is a matter of resources: time and money. Services such as Rev.com are available to transcribe your audio at a cost that is typically $1 per minute.

A transcript of your show is often a huge SEO booster as it ensures full and proper indexing by Google’s search bots.

If you happen to include a transcript of each episode on your podcast’s website, let it also be combined with lead capture forms, show notes, and things that open doors to new sponsors or listeners.

One of the tools that our friend, Michelle Mendoza of the MyMichelleLive podcast, loves is called Descript. This tool offers podcast editing, transcription, and other powerful features that will help you in your pursuit of excellence. Also, with plans ranging from $0 to $24 for most users, it won’t cost you an arm and leg to try out.

Now What? Next Steps Towards New Growth

Start by setting a specific audience growth goal. Write down exactly how many subscribers you have today and also note how many you want (or need) by a specific date in the future. Is what you are doing today in support of your goal? If not, let’s start asking some questions.

Are you currently able to leverage a great-looking logo and podcast album banners to create a strong first impression? What does your brand look like across all social pages and does it match up at iTunes and elsewhere? What does your brand look like relative to the #1 show in your niche?

What about your website? Have you launched a professional-looking podcast site that allows for easy sharing of content and fan engagement? Many podcast hosting providers, such as Captivate, not only host your podcasts but they also offer the ability to use a templated website. These templates are typically great when first starting a podcast but they offer very little flexibility and customization. It’s easy to outgrow these.

Platforms like WordPress and Webflow offer much more flexibility for show hosts that are extremely active and that leverage a blog for growth. They also are very easy to use such that non-technical users can make basic text, video, and image updates on the fly.

Unlike some of the more templated websites, designing your own, customized blog is a really strong way to improve your online visibility. With flexibility, it will help you:

  • Build your email list (we can help you with that!)
  • Connect with audio, video, and written audiences
  • Maximize your online visibility with SEO
  • Integrate a storefront for product sales
  • Attract advertisers and show sponsors
  • Share your content with a general audience

But it all starts with that goal. Make sure your goal is specific, measurable, achievable, results-oriented, and time-bound.

To learn how a Digital Marketing strategy can help your business, contact us today!

inbound-marketing

How to Dominate Local Search with Inbound Marketing

Digital Marketing Insights from Texas’ Hottest Digital Agency

SEO is an excellent way to make customers aware of your business, product, or service online. However, if you want local clients to find your business online, you need to localize your marketing strategy including your search engine optimization (SEO) campaign. Local SEO optimizes a website so that it shows up in the local search results. Some of the most common terms are “restaurants near me” or “hospitals near me.” Statistics show that 72% of customers who conduct local searches visit the physical store located within a five-mile radius.

So why is it important for you as a marketer to localize your SEO? Local search marketing makes your business visible online so that customers who search similar businesses like yours will get wind of your company. This method is designed to drive more customers to your site and increase your sales performance. Inbound marketing, on the other hand, helps your business grow using various online tools that promote your brand and engage your customers.

As you read on, we’ll dive into the details of how you can dominate local search optimization and build a solid marketing campaign. We’ll show you how these tools and strategies can help move your business to the next level.

local-search-marketing-seo

What Consumers Search for in Online Listings

Source: Blue Corona

Why Use Local SEO?

Marketers know the value of numbers and statistics, especially when it comes to understanding customer behavior. According to a study, four out of five consumers use online search engines to locate and find information about a business, product, or service. Local searches result in higher purchases versus non-local searches. Customers also prefer to search companies that are located nearby with addresses and phone numbers listed in their ads.

Businesses that utilize local SEO strategies are more likely to generate higher sales from the local niche market. Therefore, you should start adapting the principles of local SEO and digital marketing to move your company to the top rankings. The more people who come across your brand, the more chances you can convert these leads to sales.

The Benefits of Using Local SEO

With the information above, it’s imperative that marketers take advantage of this data to maximize SEO campaigns. Here are some of the reasons why you should start localizing your SEO campaigns and how they can help boost your sales.

  • Builds online visibility
  • Improves search rankings
  • Strengthens your presence in the local market
  • Reaches a more targeted audience
  • Drives more traffic to your website
  • Improves visibility from relevant searches
  • Local visibility leads to more customers and purchases
  • Improves relevance through link building and content marketing
  • Improves reputation and trust from customers
  • Leads to repeat purchases
  • Increases your sales profit
  • Increases visibility in Google Maps

Ranking on top of the local search engine results is one of the indicative signs of a successful digital marketing campaign. However, this strategy is often overlooked by many businesses that are struggling to generate more sales.

By building an efficient local SEO and digital marketing strategy, you’ll be able to maximize the available tools to help propel your business forward. If you want to grow your business further, companies like Red Stag Fulfillment provide quality shipment and fulfillment services to support your sales and marketing strategy.

How to Use Local SEO and Make it Work for your Business?

To strengthen and dominate local search visibility online, you need to optimize your company’s information. This helps position your business in the right places so that customers can easily find everything they need in one click. To optimize your searches, you’ll need to provide accurate information including your company address, website, email, and phone number.

This information will direct search engines to directories that show your location and other relevant information. On the other hand, if your listing provides the wrong information, it can negatively affect your local ranking results.

Some of the sites you should consider listing your company are Google My Busines, Yahoo!, Bing Places for Business, Yelp, and Facebook. Before you proceed, make sure to verify if all information is correct and consistent across all platforms. Signing up at these websites can significantly improve your visibility in local search rankings.

What is Inbound Marketing?

Inbound marketing is a strategy used to grow your business by driving customers to your website. Directing potential buyers to your site allows you to promote your product or service and create awareness about your brand. The main concept of this strategy is to attract, engage, and delight customers.

By attracting the right market using relevant content, you can actively engage customers better. Once you create a conversation with your customers, the higher the chance you can convert the potential customer into a sale. At the same time, you are inspiring your customers to purchase and enjoy your product or service.

inbound-marketing
Inbound Marketing Tools

Source: Hubspot

How to Dominate Local Search with Inbound Marketing

A lot of businesses rely on local SEO to gain better rankings in Google’s search engine. With recent updates, paid ads have higher visibility compared to organic search results. Thus, if you want to make sure your business stands out then you need to find ways to improve your organic search rankings.

Optimize your Local SEO

SEO plays a huge role in digital marketing campaigns. An effective SEO campaign can significantly improve your brand’s visibility on the search engine result pages (SERP). The goal is to get your website visible on the first page.

One way to do that is to optimize your keywords so that when people search for relevant topics, your site will show up at the results. You can also link your content to reputable websites to help move up your website in the organic search results.

Maximize link-building opportunities

Link building is one of the key factors in a successful inbound marketing campaign. One way to get high-quality backlinks is by offering to replace broken links in high-performing sites and posts with your website link in exchange for content. Another strategy is to collaborate with influencers by linking your content to their posts. You can also become a guest blogger and provide resources about the topic by linking your website.

Another option is to research your competitors and identify which websites are linking their content. Check their domain authority, relevant domains, and perform link outreach to those domains. The more links you have, the higher the chance your customers will find you.

Use Local and Longtail Keywords

Optimizing your keywords can improve your rankings. The first thing users see on the SERP is your heading. Make sure your title and description best describe what your business is all about. Add local keywords to your description and relevant tags.

Some examples of longtail keywords are “best Italian restaurant” or “cheapest hotel in New York.” These keywords should be relevant to your business, telling people exactly what it is you have to offer.

Encourage customer reviews

Most online buyers read reviews before deciding to buy a product or service. They are looking for validation that yours is the right product/service for them.

So whenever you can, take the opportunity to encourage customers to write about their experiences. This also creates more opportunities to build links. While there may be a chance of getting a bad review occasionally, all you need is more positive feedbacks to build up your reputation.

Create compelling content

Your website’s content should be interesting enough to keep customers engaged. The longer they stay on your page, the higher your ranking will be. So, how can captivate your audience?

Start by writing high-quality articles that showcase your expertise. You can also feature local events relevant to your brand. Another option is to launch a podcast, webinar, or video series. These strategies can help you attract more potential customers and engage them by bringing life to your brand. After all, when it comes to digital marketing, content is king.

Utilize Google My Business Listing

As alluded to earlier, Google My Business page helps improve your local ranking. It provides a huge opportunity for businesses to show up in the local search results for every relevant search. All you need to do is claim your listing, verify your account, input the complete details, and link it to your website.

You can also upload hi-resolution photos of your business. Once the information is set up and customers review your business, the search engine will optimize it as a local listing.

Final Thoughts

One of the most effective digital marketing practices is localizing your SEO campaigns. To generate a successful ranking on SERPs, you’ll need to identify the best keywords relevant to your business, understand the available tools to help you improve your local rankings, and engage your customers. Local SEO can help you grow your business by increasing brand awareness, driving people to your site, and ultimately, generating more sales.

SEO campaigns take time so you’ll have to be patient with the results. Some local SEO campaigns can take from several months to a year before you can see the results. Just make sure to make the most of your campaign by crafting killer content, improving your local listings across all platforms, making sure all information is correct, consistent, and using quality keywords.

Following the steps above can help your business become more visible online. Localizing your SEO with a well-planned inbound marketing strategy will help you achieve a successful marketing campaign.

To learn how Local SEO can help your business, contact us today!

facebook_ads

Gizmodo: Facebook Wants Your Thoughts and Prayers

Facebook Wants Your Thoughts and Prayers
Originally published on Gizmodo.com, Written by Shoshana Wodinsky

Facebook’s found a new way to capitalize on the thoughts, prayers (and data) from the religious side of its user base. On Thursday, the company confirmed that it’s begun expanding a new feature called “prayer posts” that will let members of particular Facebook groups literally ask for (and offer up) prayers for other folks on the platform.

A Facebook spokesperson confirmed that the feature’s been in testing for “over a year” before quietly rolling out to the masses over the past few months. Back in April, Robert Jones—who runs Public Religion Research Institute in Washington DC—was one of the first public faces to actually ask the company what the hell these posts actually were.feature-facebook-post

His question wasn’t picked up by mainstream outlets at the time, but more than a few religious-facing newswires jumped on the story and got Facebook to confirm that Prayer Posts were indeed being tested on a select few groups, though the company wouldn’t elaborate on which groups they were (hint: probably users who are religious).

At the time, Nona Jones—who has the baffling role of leading “Global Faith Partnerships” for the company—told one of these religious outlets that the idea for prayer posts stemmed from the need to “build community,” with users over the course of the pandemic. It’s not a coincidence that Jones was seeing this post in the lead-up to Easter when churches were expecting to see their attendance to be sliced to a fraction of what they’d expect in the pre-covid era.

“During the COVID-19 pandemic we’ve seen many faith and spirituality communities using our services to connect, so we’re starting to explore new tools to support them,” a Facebook spokesperson told Gizmodo.

He added that the feature first debuted in select groups in the US in order to “give people the option of requesting prayer from their Facebook Group,” if they choose.

The company did not answer questions on whether any of the data from these posts would be used to deliver targeted ads at users based on their group-praying habits.

Looking to Use Social Media To Your Advantage?

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