clutch-global-1000

Clutch Names Agency Partner Interactive as Part of the Global 1000

 

Through the last couple of years, Agency Partner Interactive has developed a reputation for helping businesses double their revenue, even during the peak of covid shutdowns. That feat took a lot of hard work and dedication to pull off, but we did.

Our efforts produced tangible results for our clients and partners, and now we’re seeing those results being paid back. We’re proud to share that Agency Partner Interactive has just been named part of the Clutch Global 1000 for 2021.clutch-badge

Clutch is an independent review platform host to some of the top companies in the world. They use a unique verification process that allows them to determine that all reviews are legitimate before they’re published to the website. When a company can earn multiple high-quality reviews, it is recognized as Clutch leader through a set of annual awards. The Global 1000, however, is even better as it’s only given to the top thousand companies regardless of the industry the world over.clutch-reviews

This is a noticeable step-up for us as a team, and we couldn’t be happier. Our CMO described the award like this: 

This award is a welcome affirmation of our company’s commitment to excellence in marketing and technology service. We strive to help our clients achieve very specific business goals, and it is an honor and blessing to do what we do.” – Adam Rizzieri, CMO and Co-Founder of Agency Partner Interactive. 

We’d like to thank our clients and partners who have made this award possible. We know that our success only came as a result of the hard work and dedication from everyone involved. We look forward to continuing to provide digital marketing and website design solutions for companies far and wide in an effort to grow their revenue, improve digital presence, and help them be better at what they do best. 

If you’re looking for a top-tier team to help support your digital marketing or website needs, give us a call. We strive to create results and great experiences for our clients, and this recognition is proof that we are achieving our goals.

web-design-services

Where Can I Find the Best Web Design Services?

Expert Tips For Where Can I Find the Best Web Design Services?

The web has become an integral part of our lives. It’s used for everything from shopping to staying in touch with friends and family. If you are looking for a way to improve your business or personal web presence, then it is time that you start searching for the best web design services around. Many companies offer website development solutions, but not all can provide the high-quality level of service you deserve. We have put together this guide on selecting the right company so that your project turns out just as you had hoped!

When looking for a web design company, it is essential to keep in mind that not all of them are created equal. Some companies focus mainly on the design aspect of website development, while others specialize in coding and programming. It is essential to find a company that can provide you with a complete solution – from designing your site to developing it and maintaining it afterward.

Why Is Website Design Important?

A well-designed website is visually pleasing and will attract visitors to your site. It should be easy for users to navigate through and provide a positive web experience. If you want people to visit your site regularly or purchase from you online, then the design of the sites must grab their attention immediately.

Creating a good first impression is crucial when it comes to web design. If you are looking for a new look, then this may require your current site to be completely redone from scratch. However, if you want an upgrade of the graphics and content on your existing website, that can be achieved through editing or adding some additional pages. If you’re struggling with getting sales or leads, a new website might be the right solution.

Is a Website Good for Marketing?

For many businesses, having a website is now seen as the best way to market their company and interact with customers – both online and offline. A well-designed site will not only improve your web presence but also provide several marketing opportunities for you.

When it comes to an e-commerce website, people expect you to process any orders and transactions online. This means that you will need a secure payment gateway and an SSL certificate to ensure that all data is transmitted securely.

A website can also be used for marketing offline businesses by including a map and contact information. Additionally, it can be used to drive traffic to your physical store locations or even promote special offers and events. A website is a significant investment, no matter what your business is.

Finding the Best Web Design Company

Ask Around

One of the best ways to find a quality web design company is by asking for referrals from friends and family. If someone you know has recently had a website developed, ask them who they used and whether or not they were happy with the results.

Sites like Clutch and UpWork also offer a great way to find quality web design companies. They have many reviews and ratings from clients who have used these services in the past and let you ask for a quote right on the website.

Check Their Portfolio

When deciding on a web design company, it is important to look at their past work. This will give you an idea of the quality of their designs and how well they can meet your needs. Be sure to ask the company for a portfolio of websites they have designed in the past, including small and large projects. If you are not happy with what you see, it is best to move on and find another company.

Get Quotes

Once you have narrowed down your search to a few companies, be sure to get quotes from each of them. This will give you an idea of how much the project will cost and help you make a decision based on price. However, do not make your decision solely based on price – be sure to look at the quality of their work as well. Never choose a web design company solely based on price.

The best way to get a good deal is by negotiating with a web design company. They will often be willing to give you a discount if you agree to have them start working on your project right away. Many companies offer additional services other than web design. If you’re interested in any further services, the company might be willing to negotiate more.

Understanding the Cost of a Website

The cost of a website is not just the design and development of the site. It also includes website hosting, domain name registration, monthly or annual SEO services, and web maintenance fees. The cost of a website can range from a few hundred dollars to several thousand dollars, depending on the size and complexity of the project.

When it comes to website design, you get what you pay for. If you’re looking for a cheap website, you will likely be disappointed with the results. A high-quality website should look great, function well, and be easy to use. It is important to remember that a website is an investment, and it is worth spending money on a good design company that can help.

Where to Find the Best Web Design Services?

When looking for companies to get quotes from and see their portfolios, the best option is to check out sites like Clutch and Design Rush. These sites offer a great way to find web design companies that you can trust. They have many reviews and ratings from clients who have used these services in the past, so you will be able to see what other people think of them before signing on with any company.

Sites like Clutch also let you request quotes right on their website, making it easy to compare prices and services.

Get a Quote

Agency Partner Interactive is a top-rated website and marketing company. We have experience working in eCommerce, home services, and many other industries. If you’re looking for a beautiful website and extraordinary online experiences, contact us today!

amazon-aws

Amazon’s AWS suffers its third outage this month.

 

This morning, AWS customers around the world were hit with yet another outage. It’s the third time this month that Amazon Web Services has gone down, and many are wondering why Amazon has not been more proactive in protecting them from these outages.

These outages go beyond just Amazon services and effects programs that use AWS. Including Epic Games, Asana, Slack, and Imgur. As of 6:13 AM PST, Amazon said it had restored power to affected servers, but users may still experience issues going forward. This is the third time AWS has gone down in recent weeks. While this particular outage was less widespread than the previous, which affected streaming sites like Netflix and Disney Plus.

While the current outage may be resolved, downdecter.com is still receiving reports of AWS errors. Amazon Web Services is one of the largest and most popular cloud services globally. It’s used by many large companies, including Netflix, Hulu, and even the US government.AWS outages are becoming more common and more severe. And until Amazon takes steps to prevent them, they will continue to make headlines.

web-design-and-development

What is Web Design and Development?

Expert Tips For What is Web Design and Development?

It is difficult to imagine web design and development without thinking about the web. What would be the web if there were no websites, web browsers, or any of these devices? The web has been around for a long time – it started as a military project back in 1969. It was only until 1989 that Tim Berners-Lee created what we now know as the World Wide Web (WWW).  

Web design and development is a term that is used to describe how an online business can create their own website from scratch or through updating existing sites. This blog post will explore what web design and development entails, who does it, why you should consider using web designers, like Agency Partner Interactive, and how they help your business grow both on and offline. 

Web design and web development rely on two different factors: web designers focus their efforts towards the look of a website, whereas web developers work with coding languages to produce websites that are interactive and targeted to specific audiences. Web designers take into consideration what colors best represent your brand or business, how customers should navigate around the site, where they should be directed, how they should respond to certain stimuli on the web page, and what information is most important. 

The web designers at Agency Partner Interactive are experienced in creating websites for a range of different types of businesses including restaurants, lawyers/solicitors, small business owners, or even doctors if that’s what your company does.  

What is Web Design? 

Web design refers to the design of websites on the internet. It is the process of creating web pages and their visual elements. Typically, web design is done by a web designer who will use various graphics software to create images, logos, and buttons for a website. A good website design is easy to use and web designers should always keep their target audience in mind. 

Web design is not just about images and colors – web designers must also take into consideration the user experience of a website. The goal is to create an easy-to-use, yet visually appealing web page that will attract visitors and encourage them to visit again.  

A web designer also focuses on the site being responsive and accessible on multiple devices. A website that is only designed for a computer, will not look great on a mobile device. A great web designer will keep this in mind as they’re building a website. 

The web developer will then take these designs and turn them into a functioning website by adding text, coding HTML and CSS, and ensuring that everything works perfectly.  

What is Web Development? 

Web development is the process of creating web applications and websites. A web developer will use various coding languages to create web pages that are interactive and can be used by a wide range of people. Web developers take the websites designed by the website designers and make them come to life.  

Web development is the process of transforming web pages from a designer’s mockups or wireframes into fully functional web applications. The main role of web developers is to turn designs created by web designers and other team members as per client requirements, into reality on the web. 

Web developers typically use PHP, Ruby on Rails, Python, or ASP. NET to code web pages. They must also ensure that websites are responsive and work on all devices, from smartphones to desktop computers.  

Web development is a complex process, but it is essential for any business that wants to create an online presence. A good web developer will be able to create a website that looks great and functions perfectly – this is the web design process in a nutshell. 

Web designers work with web developers to create websites that are both aesthetically pleasing and easy to use. If you have ever used Google, visited Facebook, or checked your emails on Outlook then you have experienced web development first hand!  

A web designer is not the same thing as a web developer – they must work together to create a website that is perfect for your business. If you’re looking for a new website or want to update your current site, then be sure to contact Agency Partner Interactive. We are web design and web development experts and can help take your business to the next level. 

Why Web Design and Development is Important 

Web design and web development are important for any business that wants to create an online presence. A website is the first impression that a customer will have of your company, so it is essential to make sure it looks good and functions perfectly.  

In addition, a well-designed website can help you attract more customers and increase sales. Web designers and developers must work together to create a beautiful and functional website.  

Finding the Right Web Design and Development Team 

When it comes to web design and development, it is important to find a team that you can trust. The team at Agency Partner Interactive has over 15 years of experience in the web design and web development industry.  

We have worked with a wide range of businesses, from small business owners to restaurants, doctors, and lawyers/solicitors. It’s important to hire experienced web designers and developers who are used to working together. Our web design and web development team will work with you to create a website that is perfect for your business.  

We are passionate about web design, web development, social media marketingsearch engine optimization (SEO), conversion rate optimization (CRO) – basically any tactic you need to grow your company online! 

If you are looking for a new website or want to update your existing site, then you should consider working with a web design and development agency like Agency Partner Interactive. We can help you create the perfect website for your business, no matter what it may be. 

Contact us for a free quote and learn why businesses just like yours trust Agency Partner Interactive to build their web presence. 

Fox Business: Peloton had no plans for viral ad prior to Sex and the City premiere

Originally published on Dec. 15, 2021 at FoxBusiness.com, Written by Tyler McCarthy

Peloton made lemons out of lemonade in a big hurry after it got some negative attention during the “Sex and the City” spinoff “And Just Like That…”

A brief ad that clocks in at less than a minute was quickly thrown together featuring Mr. Big actor Chris Noth narrated by Ryan Reynolds that seemingly pivoted the attention the brand was getting from the show and refocused it into a now-viral video.

[Spoiler Alert for “And Just Like That…”]

The first episode of the series sees Mr. Big suffer a fatal heart attack following a rigorous workout on his Peloton bike led by real-life Peloton instructor Jess King. After that fateful moment, the company saw its stock drop as people mourned the loss of the fan-favorite character and jokingly or not blamed his Peloton workout.

Mere days after the premiere and the ensuing fallout for Peloton, it was able to work with Ryan Reynolds’ Maximum Effort brand to get the viral ad out that features Noth alive and well on a romantic getaway with King as they express the health benefits of cardiovascular exercise provided by Peloton.

Speaking to Fox Business, a representative for Peloton noted that it had no formal product placement agreement with the HBO Max series. Instead, it was viewed by the company as a casting opportunity for one of its instructors. It didn’t even foot the bill for the bike that was used in the scene.

In addition, the company noted that there was nothing in the works prior to the episode premiering. Instead, it was able to swiftly work with Reynolds’ Maximum Effort agency, which recently acquired MNTN and its new Creative-As-A-Subscription service, which Peloton was an early supporter of. As a result, the lines of communication were already in place and both companies were able to be nimble and get the reactionary ad up quickly.

“Together, we created a video to reinforce the important health narrative that Peloton and cardiovascular exercise are good for you, and help millions of real people lead long, happy and healthy lives,” the company’s statement reads.

This is in keeping with information that Reynolds gave to The Hollywood Reporter in which he noted that he was able to get Noth on board quickly while Peloton and Maximum Effort got the ball rolling on the commercial.

“Chris was in right away but it was a whirlwind. For all of us. I certainly helped secure Chris but Maximum Effort has built itself on challenges like these so, while never ever easy, the secret is practice and not losing heart when challenges inevitably occur.”

“The response has been great,” Reynolds added. “It’s been really satisfying to work so hard so quickly towards something which is this much fun and have it work out. I think people like to see the spirit of Maximum Effort — that we want to have fun and bring people together but not ever at anyone’s expense.”

According to Adam Rizzieri, co-founder and Chief Marketing Officer with Agency Partner Interactive, the swiftness with which the ad was able to capitalize on the conversation surrounding Peloton was key. Although the heat on the company was negative thanks to the show, he thinks the ad was a big, positive chess move for the company.

“The drastic fall of Peloton’s value seemed to be a perfect visualization of Mr. Big’s death – they both fell unexpectedly and rapidly,” he told Fox Business. “But some great marketing is playfully turning an on-screen loss into a win. As we approach the peak of holiday shopping I think this could be extremely timely for Peloton relative to its competitors. At this stage in the game, it’s all about brand awareness, pricing, and fulfillment.”

Rizzieri concluded: “In just 38 seconds, Peloton tees up holiday purchasing ahead of New Year’s resolution season, complete with a toast from “Mr. Big” stating, “to new beginnings.”

© 2022 Fox Business. All rights reserved.

Catch Us In the Media

Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

Make the team at Agency Partner your next call.

Twitter New CEO Parag Agrawal - Adam Rizzieri Newsmax

Newsmax: New Twitter Boss Agrawal a ‘Puppet’ for ‘Establishment Leadership’

Originally published on Dec. 02, 2021 at Newsmax.com, Written by Marisa Herman

Many Twitter users — even some of the most vocal critics of founder and outgoing CEO Jack Dorsey — are worried about just how “free” their speech will remain once Parag Agrawal takes the helm of the microblogging behemoth.

Dorsey on Monday announced he was stepping down immediately and would be succeeded by Agrawal, the company’s chief technology officer. The news almost immediately sparked concern among social media experts who sounded alarm bells about the potential for more onerous and widespread censorship and speech crackdowns under the new regime.

“He isn’t a guy who cares about the First Amendment or the Constitution,” digital marketing expert Adam Rizzieri said.

Agrawal certainly hasn’t done himself any favors given previous statements like his Nov. 2020 boast: “Our role is not to be bound by the First Amendment … focus[ing] less on thinking about free speech, but thinking about how the times have changed.”

Agrawal, who first joined the company in 2011 as an advertising engineer, wasted no time after taking over, rolling out a new policy that almost assuredly will limit speech on the platform.

Just one day after Agrawal stepped in as the new boss, Twitter announced a ban on sharing images or videos of private individuals without their consent.

Twitter outlined the new “private information” policy in a vague — but concerning — blog post.

“When we are notified by individuals depicted, or by an authorized representative, that they did not consent to having their private image or video shared, we will remove it,” the company explained. “This policy is not applicable to media featuring public figures or individuals when media and accompanying Tweet text are shared in the public interest or add value to public discourse.”

Rizzieri swiftly speculated that the new policy potentially spells the end of the many viral memes — especially if they’re conservative — that would likely be banned from the platform under the new policy. He also worried about how the change could lead to additional censorship of important issues such as elections or public health.

“If that conversation isn’t allowed to flow freely, it’s a problem,” he said. “It’s going to make Twitter even less competitive than they already are.”

Andrew Selepak, a social media professor at the University of Florida, said the new policy announcement may actually have been timed to take some of the focus off Agrawal as he settles in.

“The timing of it takes attention off of him and puts it on the platform,” he said. “It could have been purposefully timed.”

Selepak noted that Facebook has used similar distraction tactics when in the hot seat. Whenever the media was deep into a news cycle about Facebook’s potential role in the Jan. 6 Capitol breach or privacy issues that may threaten users’ data and anonymity, he said the company has tried to change the focus.

The most recent such shift, amid a “whistleblower’s” testimony to Congress, was Facebook’s shift toward the “metaverse” — an idea of what the “new” internet would look like.

But Selepak pointed out that if the new Twitter policy is applied fairly and judiciously and can be used to prevent people from being “doxed,” or exposed maliciously, it will have “tremendous value.”

But he said questions such as “who” it will protect and “how” the policy will be used, still don’t have clear answers.

Ultimately, he said it will be Agrawal who will be the one answering why “one person is protected from being doxed and another person isn’t protected.”

Overall, Rizzieri doesn’t expect too much of a change due to the switch from Dorsey to Agrawal.

“Dorsey leaving Twitter has been a long time coming,” he said. “It’s not actually a big change here just because this CTO really is kind of Dorsey’s bobble head.”

He doesn’t foresee Agrawal bringing forth innovative ideas that will provide a better experience for users or strengthen the growth of the company from a business standpoint.

“I don’t think he will do anything positive for the company,” Rizzieri said. “I don’t see growth with its current structure.”

Considering Twitter is mostly an “echo chamber for liberal elitists” and conservatives who do use the platform already “expect to be attacked,” he doesn’t believe much will change under Agrawal’s leadership.

Rizzieri said the fact that Dorsey showered his successor with a glowing endorsement and highlighted his involvement in the company over the past decade indicates that the new face is merely a “puppet for Twitter’s establishment leadership.”

Selepak also agrees that Agrawal’s unanimous support from Twitter’s board of directors and praise from Dorsey should be “taken with a grain of salt.”

“The decision was made not to hire a business person to run the company,” he said. “The person in charge of the company is an engineer.”

He pointed out that Agrawal brings the perspective of “how can we make this platform work better?” to the table and hasn’t been forced to figure out how to make the company profitable or how to navigate a PR crisis.

“There’s going to be a lot more scrutiny on him and what he has said in the past and what decisions are made,” Selepak said.

Rizzieri also found it interesting that Twitter gave Agrawal the nod for the top job.

Typically, if a company wants to implement change and innovate, he said they tend to bring in an outside person to take charge — not someone who has been employed by the company for a decade.

With Twitter execs touting Agrawal’s involvement in “every critical decision Twitter has made,” Rizzieri said it is important to take a close look at the outcomes of those decisions.

He pointed out that Agrawal was around for the company’s decision to ban former President Donald Trump from Twitter while allowing terrorist organizations like the Taliban to have an active presence and also was a key leader when Twitter was determining what posts are considered “misinformation.”

And despite complaints of conservative voices being silenced under Dorsey’s leadership, Dorsey did openly promote free speech. When confronted by lawmakers, he was more apt to fight back on the grounds that the government should not serve as social media’s “free speech police.”

Since Agrawal hasn’t had to be the face of the company, i.e., figuring out how to market it to new users, showing consistent profitability under his leadership to shareholders, or discussing things that are “political in nature,” Rizzieri said what kind of leader he ends up becoming really “remains to be seen.”

“It is easy for him to talk big words when he isn’t in the driver’s seat,” Rizzieri said. “Now that he is, he will be responsible for what he says. His first meeting with Congress will be very telling.”

 

© 2022 Newsmax. All rights reserved.

Catch Us In the Media

Agency Partner’s award-winning team often contributes expert opinions and perspectives on things that matter. Follow our contributions to the latest news and media topics or head over to the newly reinstated/uncancelled Agency Partner YouTube page to see us on TV and hear us on the radio or podcasts.

If your business is looking to utilize a digital marketing strategy or perhaps you need help with your web design and mobile needs, we’re happy to help! For no risk and no obligation, give us a shot!

Make the team at Agency Partner your next call.

brand-building-strategy

Brand Building: Is Web Design an Effective Marketing Strategy?

Expert Tips For Brand Building: Is Web Design an Effective Marketing Strategy?

A great website is the backbone of any marketing strategy. A company’s web design and digital marketing efforts will set them apart from its competition. Web designers can provide companies with a distinct look, which helps to build brand identity and gain more customers. This article discusses how effective web design and digital marketing can be for your business!

Brands large and small spend a lot of time, money, and energy building a great website. And for a good reason. A website can help a business gain more customers, increase revenue, and expand its reach.

The first step in building your brand is understanding how web design works with marketing efforts to achieve the desired result. Digital marketers need to align their marketing efforts with measurable goals and objectives under one strategy.

Many things go into creating a website that will help boost your digital marketing efforts. This includes search engine optimization (SEO), bounce rates, responsiveness, load time, and more.

One of the most important aspects of a great website is its design. If it’s not visually appealing, users will leave your site without taking any other action. In fact, 47 percent of web users say that they judge a company’s credibility based on their website design alone!

Building Your Brand Through Web Design

To build a brand, you have first to understand who your target market is and what they want from your business.

Once you know this information, it’s up to the digital marketers of a company to come up with creative ways that will help their web design stand out among competitors in the industry. This includes using great colors, images, and UI/UX design.

Using professional web designers and digital marketers to help make sure your website is aesthetically appealing and able to convert visitors into customers is a great idea.

By using web design as an effective marketing strategy, companies can build their brand by becoming recognized as experts in their industry. This will help them gain more customers and increase revenue over time!

User Experience

A poorly designed and maintained website will greatly affect your customer’s experience. A website with a bad user experience will turn off web users, and they won’t want to return or share your site.

If a company’s digital marketing efforts are not cohesive, it can lead to the opposite effect of what was intended — people seeing their brand negatively instead of an authority figure in their industry. This is why load time is the easiest fix on your site.

If you have a lot of videos and images on your site, make sure the resolution is set to medium quality so it doesn’t affect page load time. For example, restaurant web design companies know that users don’t have patience for graphics-heavy online menus and will quickly leave a page that takes too long to open. Building your website with the user experience in mind will build brand loyalty and gain more customers through your web design.

Web Design and SEO

The way a site is designed can affect SEO or search engine optimization. When designing your website, make sure you’re catering to the standards of Google and other large search engines. You want your website to be indexed by their robots and have a proper robot.txt file.

Today, Google uses over 200 signals to determine how a site should rank. And according to Forbes magazine, if your website is not mobile responsive, you will lose out on valuable SEO traffic from people searching the web with their phones! Digital marketers and web designers alike need to understand that search engines have evolved greatly since the early days of the internet and keep up with the trends.

Make sure you’re also following best practices for SEO, as this will help improve your site’s ranking in search engines. This, in turn, will result in more web users finding your way.

Optimizing Your Website for Conversions

If your web design is not optimized for conversions, it won’t help your digital marketing efforts.

Conversions are defined as actions that users take on a website, such as signing up for an email list or buying something from the online store. The more people who convert and interact with your business, the higher you rank in search.

A complex website without an easy way to contact or purchase items will have fewer conversions.

Ensure that all the important information is easy to find on your website and properly formatted for a positive user experience. An easy-to-navigate website with a strong call to action, or CTAs, will perform well. Web designers should always be focused on conversion optimization when creating a website.

Tracking Users on Your Site

Once your website is built, you’ll want to set up tracking to watch what people do on your page. While this might sound creepy, all the information sent to software such as Google Analytics is anonymous.

A great way to check on how your customers interact with your site is by utilizing Hotjar and Crazy Egg programs. These programs allow you to see recordings of people using your website, where they are clicking, and how long they are spending on each page.

By tracking users on your site, you’ll be able to make changes and improvements that will help increase conversions and keep people interacting with your brand.

Website Design Made Easy

If you’re looking for help with your brand, give Agency Partner Interactive a call! We’ve helped brands just like yours build beautiful responsive websites that are SEO friendly and have high conversion rates.

Whether you are an e-commerce brand selling your products online or a home services company, we can help you take your brand to the next level.

For a free quote on website design and digital marketing servicescontact us today!

it-staffing-solutions

IT Staffing Solutions: Scale Your Business Quickly and Easily

Expert Tips For IT Staffing Solutions: Scale Your Business Quickly and Easily

Your business is booming, but now you need more support than your current employees can handle. When looking for IT staff, you can hire someone on your own and hope that they can handle the workload. Or you can go with an IT staffing company that will provide you with the right resources and support when it comes to scaling your business.

IT staffing solutions are perfect for businesses that need to scale quickly and easily. An IT staffing company will have a large pool of resources available so you can find the best fit for your specific needs.

Many have heard of IT staffing but don’t know what it is. IT staffing refers to the process of employing temporary or contract workers who are skilled in information technology systems. This allows for flexibility and scalability in an organization’s IT department. Let’s take a look at some reasons why hiring IT staff can benefit your business!

What is IT Staffing?

IT staffing is the process of contracting your IT staff. This offers not only flexibility for your business but also gives you access to top IT talent from all over the world. You can use onboard a new IT employee or team in record time!

IT staffing services are an excellent way to supplement your company’s IT department. Hiring contract or temporary workers allows for more flexibility than full-time employees without sacrificing the quality of service. Perhaps you’re at the beginning stages of building a team and need some extra bodies to get up and running quickly?

Or maybe your long-term employees are on vacation or out of the office for an extended period of time? IT staffing services can help you cover these gaps without hiring a full-time employee.

Who Needs IT Staffing?

Small businesses, in particular, can benefit from using IT staffing solutions. When your business is just starting, it’s essential to be frugal and efficient with your resources. Hiring contract workers instead of full-time employees is a great way to do this. You can also scale up or down as needed, depending on the demands of your business.

Does your business need a dedicated IT staff to help grow your business? IT staffing solutions can offer a customized solution that fits your business. You’ll have access to the best talent in the industry, and you won’t have to worry about hiring and training a full-time employee.

It can be difficult for businesses to find qualified employees in today’s economy. IT staffing solutions offer a great way to get access to top talent without having to go through the hassle of recruiting and interviewing.

How do I get IT Staffing?

If you’re interested in IT staffing solutions for your business, the first step is to contact an IT staffing agency. They will work with you to assess your needs and find the perfect fit for your company. You can also browse through their database of qualified candidates to find the best talent for your specific project or role.

Finding an IT Staffing Agency

The first thing to look for when finding the right IT staffing agency for your business is to make sure they have a good reputation. Ask around and do your research to find an agency you can trust.

Agency Partner Interactive has been offering IT staffing solutions for businesses just like yours. We have access to top IT talent across all industries. We understand the intricacies of hiring for different positions and projects, so you can trust us to find exactly what your business needs!

To learn more about our IT staffing solutions or any of our other services, contact an Agency Partner Interactive representative today. A member of our team will work with you. The next thing to look for is experience. Ensure the staffing agency has to experience in the IT industry and knows how to properly screen and assess candidates.

The next thing to look for is experience. When finding the right IT staffing agency, you want to ensure they are experienced in finding top IT talent. This is extremely important because you want to ensure the agency can find quality workers that will fit your specific needs.

The last thing to look for is an agency that offers a wide range of services. This way, you’ll be able to get all of your IT staffing needs met by one company.

Agency Partner Interactive offers a wide range of services and has experience staffing companies of all types. We understand what it takes to find quality workers that fit your needs, and we’ll work with you every step of the way.

Contact an Agency Partner Interactive representative today if you’re interested in IT staffing solutions for your business! We’d love to help you get started on a long-term project or temporary role so that you can scale your business quickly and easily!

Getting Started with IT Staffing

Now that you’ve found a good IT staffing agency, it’s time to hire some employees! Here are a few tips to help you get started:

– Make sure the agency has good references before hiring any workers.

– Go over their resumes and assess which candidates would be best for your specific project or role.

– If it’s a long-term assignment, you may want to have them sign an NDA so that they can’t share any sensitive information.

– After you have chosen a candidate, contact the agency so they can handle all of the paperwork and background checks for you!

If your business is looking to hire an IT worker or team, reach out to us today at Agency Partner Interactive! Our experienced teams will help find top talent that fits your unique needs.

mobile-app-development

Your Ultimate Guide to Mobile App Development in 2022

Expert Tips For Your Ultimate Guide to Mobile App Development in 2022

Mobile app development is no longer just for the big players. It’s time to stop thinking of mobile apps as a luxury and start thinking of them as integral to your business strategy. If you’re reading this blog post, it means that you are probably starting to think about mobile app development. 

You should be!

This article will provide you with some insights on what trends we see coming in 2022, so you can plan accordingly.

What is Mobile App Development

Mobile app development is developing mobile applications for smart devices, such as smartphones and tablets. Mobile apps are designed to run on your smartphone or tablet device. They are usually developed with a specific end-user in mind, focusing on what makes them unique compared to other platforms.

The most common mobile app stores are the Apple App Store and the Google Play store. Apps are built using different programming languages, including Java, Swift, Dart, C#, and HTML 5.

Why is Mobile App Development Important?

Mobile app development is important because it allows businesses to create custom mobile applications to help them achieve their specific goals. For example, a business might want to develop a mobile app that helps customers make purchases or access information about their accounts.

Mobile apps can also be used to collect customer data, which can improve marketing efforts and create a more personalized experience for customers. Mobile apps are projected to generate $693 billion in revenue for 2021 from app stores, in-app purchases, and in-app advertising.

What is a Mobile App?

A mobile app is a software application that runs on your smartphone or tablet device, allowing you to easily access information from various services right in front of you, no matter where you are. This means that it can be used for business and personal use case scenarios. An average smartphone user spends 35 hours per month using mobile apps. Apps like TikTok are set to have a revenue of over $2.3 billion dollars in 2021.

What’s New?

This article looks at the latest mobile app development trends in 2022. Here are some of the things you can expect for your business to have an advantage over others:

Blockchain Technology

While blockchain used to be synonymous with cryptocurrency and anonymous transactions, it can be used for decentralized data storage. Each record has a timestamp and unique hash value that cannot be altered without changing all subsequent blocks.

This can be helpful when protecting user data and preventing data breaches. Apps backed by blockchain technology are end-to-end encrypted, meaning no one can access them without having specific encryption keys. With the rise of NFTs (non-fungible tokens), we expect blockchain to be a big player in 2022.

Touchless UI

Apps that utilize other input methods, such as voice and gesture control, are becoming more popular. We predict that there will be a surge in the use of touchless user interfaces (UI), which allow users to interact with apps using natural gestures and speech.

There is a strong use case for voice applications, especially with Google Assistant and Amazon Alexa becoming more popular than ever before. This is great news if you own an Alexa or Google Home.

Augmented Reality

While augmented reality, AR, has been around for some time, it is now being used in apps at an increased rate. This trend will continue to increase over the next few years as AR becomes more mainstream and better integrated into mobile devices. Sellers, for example, can utilize AR to show how their products will look on a customer or in a customer’s home. We expect AR to become more popular in 2022, offering users a more personalized experience.

Machine Learning / AI

As AI technology continues to improve, machine learning will become a more significant part of daily life for many people worldwide. Machine learning helps computers learn and adapt to new information, while AI can complete tasks without requiring any instructions. Both machine learning and AI can be used in mobile apps for a variety of use cases such as:

  • recommending content based on your interests, likes, and dislikes
  • understanding user behavior better than ever before so brands can offer them more personalized experiences
  • facial recognition for added protection in mobile apps

5G

We expect the rollout of fifth-generation, or “5G,” wireless technology, also known as “the internet of things,” to impact mobile app development in 2022 significantly. This is because it will allow for faster download and upload speeds, which means that more data can be processed quickly without any lag time.

Wearables

Wearables, such as the Apple Watch and Fitbit, are becoming more popular each year. This presents a unique opportunity for mobile app developers to create apps that can be used on these devices. In 2022, we predict that even more wearable devices will be released on the market, so it’s essential to think about how your app will integrate and work with this kind of tech.

VR

With Facebook’s announcement of the Metaverse, we expect VR or virtual reality to play a significant role in 2022. VR allows users to experience digital environments and interact with them as if they were there. This can be used for a variety of purposes, such as:

  • education: giving students the ability to explore different parts of the world without leaving their classroom 
  • entertainment: immersing users in new and exciting worlds
  • business: training employees in new scenarios
  • medicine: allowing doctors to practice difficult procedures before ever touching a real patient

VR can be used for entertainment, but it is also the next computing platform. There are many ways that VR will benefit mobile app development in 2022 and beyond.

Are You Ready for 2022?

Here at Agency Partner Interactive, we are excited for what the future holds. We know that mobile app development is constantly changing, and we want to help you reach your business goals in 2022 and beyond!

If you’re thinking about developing an app but aren’t sure where to start, contact us today!

video-animation-apps

The 10 Best Animation Apps For Making Eye-Catching Videos

Expert Tips For The 10 Best Animation Apps For Making Eye-Catching Videos

Here at Agency Partner Interactive, we are bullish on video. We all know the marketing power behind video marketing. It’s a powerful tool that can be used by any size business to connect with their customers and prospects in an emotional way, and it is one of the most shared types of content on social media. But, this doesn’t mean you have to hire a production company or spend thousands on professional-level equipment to make high-quality videos for your marketing campaigns. There are plenty of animation apps available today that give you the ability to create eye-catching marketing videos without having to break the bank!

In fact, marketing videos don’t have to be perfect. They just need to get your point across and connect with your target audience in a way that is authentic and relatable. No one wants an overly produced video where someone looks like they are reading straight from a teleprompter. People want authenticity!

There are so many video platforms out there, how do you know which one to use? What’s the best marketing video animation app out there? We have a list of ten marketing video animation apps that will help you create high-quality marketing videos for your business.

From Adobe Spark to Flipaclip, we break down each marketing video animation app and share why it is great for any size company or agency looking to add videos into their marketing deck.

Adobe Spark

If you’re in marketing, there is no doubt you know the powerhouse that is Adobe. Adobe Spark is one of the marketing video animation apps that is part of Adobe’s family. With this marketing app, you can create graphics and marketing videos for your business or brand without needing to know how to use complicated software like Photoshop. It has templates built-in already so all you have to do is choose one, or start from scratch, upload images/videos from your computer, and you’re done!

Adobe Spark has a free version, as well as a premium version starting at $9.99 per month.

Canva

Canva is a great marketing video animation app for creating designs and graphics. It is also free to use, which makes it perfect for small businesses or those on a tight budget. With over 600 templates to choose from and easy drag-and-drop tools, you can create any kind of marketing graphic or video you need without having to hire a designer. With tons of templates, you’re bound to find a design that works for your business, or you can build one from scratch.

Canva has a free version and a pro version for $119.99 per year or $12.99 per month.

Flipaclip

If you like the style of old-school animation or flipbooks, Fliipaclip is a great choice for you! It is a marketing video animation app that allows you to create frame-by-frame animations on your phone. All you have to do is upload some images, or draw them in the app, then share it on your page as a Gif or video!

Flipaclip is available for free via your favorite app store, but has premium features available as well.

PicsArtAA

PicsArt is a marketing video animation app that allows you to do more than just animate. With PicsArt, you can also add text, filters, and stickers to your videos for extra pizzazz! Create your own animated emojis using the Emoji Me feature.

PicsArt is free to download but does have in-app purchases.

Animation Desk

Animation Desk is another marketing video that utilizes frame-to-frame animations. It is available for both Android and iOS devices. This marketing video animation app has a wide variety of features, such as the ability to add sound effects and music, create storyboards, and even collaborate with other animators!

Animation Desk is available for free on iOS and Windows 10 but has a premium subscription as well.

Animoto

Animoto is a cloud-based video creation app that you might be familiar with. It allows anyone to create marketing videos within minutes! With Animoto, all you have to do is select from one of their many templates, upload some images and/or videos, then pick the style of music for your marketing video. You can also change up font styles to match your brand!

Animoto has a free standard and their basic plan starts at as little as $96 a year or $16 a month.

Powtoon

Powtoon is another marketing video animation app that allows you to create animated marketing videos without the need for expensive software. With Powtoon, you can select pre-built templates of animated characters or video templates, backgrounds, props, and much more. Upload your own voice-over and background music for a great marketing video.

Powtoon is free for personal use but has premium subscriptions starting at $228 a year.

Stop Motion Studio

Stop Motion Studio is a marketing video animation app that allows you to create marketing videos using stop motion. It has a frame-by-frame editor with tools for animating objects and backgrounds, as well as multi-layered soundtracks!

Stop Motion Studio can be downloaded on iOS devices free of charge but does have some premium features available.

Blender

Blender is a marketing video animation app that can be used to create both still and animated graphics. It offers an expansive library of materials, textures, and models to use in your marketing videos. With Blender, you can create incredible 3D CG videos. You can also create your own using the built-in tools Blender has to offer!

Blender is 100% free for any purpose, but consider donating if you enjoy the software!

Animate it!

Animate it! is a marketing video animation app that offers a wide variety of features for creating your own marketing videos. With Animate it!, you can create storyboards, animate characters, and props, add sound effects and music, and so much more!

Animate it! is available for purchase on the App Store for $14.

If you’ve tested these apps and need some more support creating stunning marketing videos, contact Agency Partner Interactive today! We have marketing video experts who can help you create the best marketing videos for your business. Contact us or call us today!

linkedin-business

How to Market with LinkedIn: Tips and Tricks

Expert Tips For How to Market with LinkedIn: Tips and Tricks

LinkedIn is a social media platform for professionals, and it’s one of the most powerful tools in B2B marketing. Linkedin has powerful targeting tools that allow you to reach exactly who you want to market to. This blog post will go over ways to use Linkedin as a marketing tool and help your business grow!

Set Up Your Profile

The best way to start marketing on LinkedIn is to be on LinkedIn! Make sure your profile is complete and up-to-date. This will give people a good idea of what you do and how to reach you.

Make sure to keep your profile up-to-date with any achievements, certifications, and courses you have taken. Linkedin is a social media platform for professionals, so it’s essential to have your profile set up as well as your business page!

Set Up Your Page

This will be the face of your business on LinkedIn. Linkedin is a platform for professionals, so it’s essential to make sure your company page looks professional. Linkedin has an easy-to-use design tool where you can customize the look of your LinkedIn page! Make sure to include information about your business, recent news or promotions that are going on, and all contact information. Linking out to your website and blogs are a great way to gain more organic traffic to your site.

Define Your Audience

We talk about defining your audience a lot at Agency Partner Interactive because it’s one of the most important steps! LinkedIn offers powerful targeting that allows you to reach people based on their job title, industry, company size, and more. Linkedin is one of the best platforms for B2B marketing because it allows businesses to target people looking for and can benefit from your services.

Build Your Network

One of the most powerful features of Linkedin is who you can connect with on Linkedin. Linkedin also has groups you can join depending on your business type or location! This will allow you to build a community of customers that may have had similar interests as well! Consider adding connections with people who are your ideal audience. Adding more people will grow your organic reach!

Create Content

LinkedIn is a great place to share content! You can share articles, infographics, videos, and more. Please make sure the content you’re sharing is high-quality and relevant to your audience. LinkedIn also has a feature that allows you to publish long-form posts on their site. This will let you go in-depth and get more detailed than you would on other platforms.

Make Sure Your Page is Searchable

If someone can’t find your profile or business via search, they won’t be able to engage with you. Make sure you have keywords in your profile relevant to your audience. Linkedin has a great tool that can help you optimize your Linkedin for search! If you have employees, make sure their profiles are up-to-date and linked to your page.

Take Advantage of Analytics

One of the best features Linkedin offers is analytics. This will show you who’s been visiting your page, what they’ve engaged with most on social media, and much more. Linkedin will also show you who is engaging with your posts and how to reach them! Linkedin shares this information to give B2B marketers a leg up and to be able to target more effectively.

Congrats, If you’ve made it this far through the article…you’re doing great! Linkedin offers so many powerful tools for B2B marketing that can help any business market better using their platform. 

Use Media to Improve Engagement

LinkedIn offers many different types of media, and all allow you to engage with your target audience better. Linkedin will enable users to share images and videos directly on Linkedin! Who doesn’t love a beautiful photo or fun video? This is great for B2B marketing because it will help content go viral more efficiently than just text-based posts.

Increase Your Reach

One way to increase the reach and followers of your LinkedIn page is to add a Follow button to your website. This will allow website visitors to follow your Linkedin page without having to leave your site! You can also embed Linkedin posts on your website, which is a great way to keep followers updated on what’s going on with your company.

LinkedIn is a powerful social media platform for businesses of all sizes! Ensure you’re taking advantage of all the features, as most of them are free to use.

Highlight Great Performing Content

Remember the analytics tools we talked about? Linkedin will show you which content is viewed, commented on, and shared the most. Linkedin shares this information to help BtoB marketers better market their business! You can take advantage of this by boosting your top-performing content to get more views on this post and your page.

Target Your Audience with Paid Ads

The advanced targeting that LinkedIn offers is perfect for advertisers. LinkedIn allows you to target people based on their job title, company size, and more. LinkedIn is great for BtoB marketing because it will enable businesses to target people looking for and can benefit from your services!

We’ve found that offering eBooks or WhitePages perform well on LinkedIn. Consider creating a document that you can share with your leads in exchange for their information.

Ready to Get Started?

If you’re ready to level up with LinkedIn marketing, consider partnering with an agency with proven LinkedIn results. Agency Partner Interactive is a digital marketing agency that specializes in Linkedin marketing. We have years of experience helping businesses reach their target audience and generate leads.

If you’re a B2B company looking to boost your lead generation, give us a call today! We can help you get more leads and get a better ROAS (return on ad spend).

Want to learn more about B2B marketing?

Check out these articles:

What is B2B Marketing: Definition, Strategy, & Trends

What is B2B Lead Generation

How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers