Agency Partner Interactive Ranked One of the Fastest Growing Tech Companies in North Texas

 Agency Partner Interactive is proud to announce that it has been recognized on Tech Titans’ Fast Tech 2022 list for the first time. This distinction is a testament to Agency Partner’s commitment to innovation and continuous growth within the ever-changing digital landscape. The company was founded in 2017 with a commitment to helping growth-focused businesses achieve digital dominance by leveraging innovative technology and marketing solutions. Since then, Agency Partner has worked with over 600 brands and completed 1600+ projects. This blog post will expand on what this award means for the company and its plans for future growth.

What Are the Fast Tech Tech Titans Awards?

Tech Titans, the largest technology trade association in Texas, serves as a connection for local technology companies, encouraging organizations to collaborate, share, and inspire creative thinking to fuel next-generation innovations. Starting in 2008, the Fast Tech list is announced annually and recognizes outstanding North Texas companies that have made significant contributions to the industry. The Fast Tech Awards 2022 was held on October 27th, honoring 22 of the fastest-growing tech companies based on three-year revenue growth from 2019 to 2021. Rankings are comprised of direct nominations and independent research by Comerica Bank and Moss Adams.

How Did Agency Partner Interactive Make it on Tech Titans’ Fast Tech List?

As a relatively new brand, Agency Partner is honored to have secured a spot on the list of some of the most acclaimed technology companies in the region. Over the past few years, Agency Partner has expanded its offerings to include more internet marketing services and web hosting/maintenance for retainers. The purpose of these additions is to deliver on our promise of offering continuous support to our client’s online presence. This, along with a steady stream of new clients, company initiatives, ongoing dedication, and hard work, has contributed to the growth that earned us a spot on the 2022 Fast Tech list.

“It’s a huge honor and a proud moment to be recognized as one of the top mid-size growth companies in North Texas by Tech Titans,” said Muhammad, founder and CEO of Agency Partner Interactive. “The journey toward this accomplishment was not easy. It was a learning experience for the team and me, and together we put great effort into achieving this. This award is a token for our past efforts and a push factor for our future endeavors.”

A Full-Service Internet Marketing Agency

To be truly unique and live up to our mission, Agency Partner Interactive offers end-to-end support for each of our clients through bespoke digital marketing services and custom web design and development solutions.

Maintenance and support services for retainers are one of the key drivers of our company’s growth. Through 24/7 monitoring, SSL Certificates, and a meticulous development process, we ensure our client websites are always up to date, operating at peak performance, and bug-free. We offer a suite of hosting and maintenance packages designed to maximize ROI for any company looking for beginning-to-end online support.

As a full-service internet marketing agency, Agency Partner offers digital marketing services, including custom web design, branding/design, web and mobile app development, DevOps, social media marketing, PPC, SEO, email marketing, content marketing, SMS marketing, eCommerce marketing, and more.

What You Expect When Working with Agency Partner

Agency Partner Interactive is not your average digital agency. We work to understand your business, asking questions most internet marketers don’t before leveraging technology and marketing solutions to unlock new value for your business. We take pride in our commitment to transparency, integrity, ownership, and service to each brand we work with. Without our clients’ support, faith, and continuous business, our achievements would not be possible.

The Agency Partner team works hard to grow our business and help others do the same. This immense achievement is one of many to come and motivates our team to continue to provide the best service possible to our clients while constantly improving how we can offer support.

What’s Next for Agency Partner Interactive?

“This award serves as a token of our past efforts and a push factor for our future endeavors,” says Muhammad. “Besides positively impacting our brand recognition, it will help us position ourselves as a consistent and growth-focused brand.” 2023 is looking bright for Agency Partner Interactive as we continue to find unique, innovative ways to better serve our clients in the future.

If you’re looking to grow your business with a Clutch.co Global, SMU-COX Dallas, and Fast Tech 2022 award-winning internet marketing agency, reach out to us for a proposal today!

About Agency Partner Interactive

Agency Partner Interactive helps growth-focused businesses achieve ROI-driven strategies by providing bespoke digital marketing expertise and custom web design and development solutions. Our full-service internet marketing agency delves into the multiple layers of your business to understand your brand and develop innovative solutions designed to achieve your business goals.

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KNX Radio Los Angeles: Now What For Elon Musk & Twitter?

Agency Partner’s CMO Adam Rizzieri joins KNX News in Los Angeles

It finally happened. Elon Musk officially owns Twitter. It only cost him $44 Billion and yes, he way over-payed for the typically underperforming social media company. This purchase is a major win for all of the former shareholders who really didn’t stand a chance of earning $54.20 per share based on the company’s rocky trajectory. $54.20 is literally 8 times the company’s revenue projection over the next 12 months and in context, social media companies like Meta have only a 3x revenue multiple in their company valuation. So an 8x multiple is just huge! Elon bought Twitter for $54.20 per share when in reality, a market standard would have put the company closer to $24 per share.

 

 

So… yes, it’s true. Elon Musk is the new, self-appointed “Chief Twit” and the social media company’s former CEO, Parag Agrawal is now unemployed, as is the company’s former CFO Ned Segal and the former Chief Censorship Officer, Vijaya Gadde. But don’t feel bad for them. Apart from suppressing extremely relevant news stories around the time of the 2020 election, this leadership team routinely abused their power to silence conversations that did not mesh with their personal political beliefs. Twitter’s leadership team used their extreme power to dictate national discourse. As of now, the damage has been done, and while their leadership team was rapidly fired leading up to Halloween, collectively, they are set to bring in some $90 Million from the deal. So again, don’t feel bad for them. They’ll be fine.

The Twitter purchase saga was no doubt, entertaining for bystanders, and Musk was extremely public about his concerns of the ratio between real humans and bots on the platform. Once he expressed his interest in buying the company, he gained access to internal information that made the purchase much less attractive. Despite that, from day one Musk has been adamant that his intentions for buying Twitter were not purely money motivated.

He wants to create a super app called “X” that truly enables and facilitates free speech. So maybe it’s okay that he over-payed? Sure, $44 Billion is literally billions of dollars… it’s a ton of money! But maybe, just mayyybe he will turn this social media company into a profitable business that creates value beyond just dollars and sense.

Moving forward, Twitter could change in major ways. In the short term, the now private company can do a lot of things that public companies cannot do. Musk, as the owner, will fire everyone that cannot handle a simple “mean Tweet.” Expect to see his army of engineers work to defeat bots and authenticate all real human users. A true measure of actual humans will help enable to platform to cater to advertisers that funnel revenue into the business.

Additionally, Twitter will likely become an open-source application. With its algorithm open to the public, it can avoid the secrecy and perceptions of bias that the company has carried on its back for many years. In the short-term, users should expect to enjoy expanded character counts, moving away from the 280 character limit, and also an ability to post videos that exceed the current 140 second limit. Elon loves a good parody video, and many of those videos are longer than 140 seconds.

Must Twitter DOGE cryptoWhat about DOGE and blue checkmarks? We have heard insight that Twitter will enable payment processing and we know that Elon loves him a good DOGE coin meme. Tesla accepts DOGE so expect to see that cryptocurrency boost in value as Twitter adds some interest to it. As far as the blue checkmark users, we know that Elon wants to see the company authenticate all users. It is possible that Twitter Blue subscribers will be given access to the blue check, typically reserved for celebrities and influencers, but it is also possible that blue checks will be subjected to a monthly fee as Musk looks to make the company more financially healthy.

Over the long-term, Musk truly believes that he can turn Twitter into a super app. When we think of “super apps,” think of China’s WeChat app, which allows for everything from payment processing, to direct messaging, public micro-blog posting, file sharing and more…. What China’s government doesn’t want you to know is that WeChat is also used to track the movement, behavior, and relationships of Chinese nationals that are traveling abroad – we expect that Musks’s “super app” will be way less creepy and not totalitarian in nature. And get this: he might even bring Twitter’s founder, Jack Dorsey BACK into the mix.

To opine on the issue, Adam Rizzieri of Agency Partner Interactive joins Audacy’s Los Angeles business news radio show “KNX In-Depth,” with hosts Mike Simpson and Charles Feldman.

Listen to their conversation below.

 

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The Future of SEO in 2023: Latest SEO Trends & Changes

Search Engine Optimization is one of the most effective, scalable, and data-driven methods for businesses to grow their online presence, penetrate new markets and increase web traffic. With an ever-evolving digital landscape, many ask what SEO will look like next year or even in the next decade. So, what does the future hold for SEO? This blog post will explore a few predictions on what we can expect from search engine optimization in 2023. 

Google Will Ramp Up AI-Powered Algorithms 

Google has been using AI for a while now and will only get more advanced in the coming years. AI is so powerful because it can learn from data points, which means it becomes more accurate as time goes on. This allows Google to make predictions about SEO trends and changes, implementing them into their algorithm in advance! 

The Rise of Voice Search 

Voice search is an increasingly common way for users to search online compared to text, and it will only grow in popularity. 

Voice-powered digital assistants like Siri, Alexa, and Google Assistant have made it easier for people to interact with their devices naturally. As voice recognition technology improves, we expect more searches to rely on spoken commands rather than written ones. This shift will affect SEO practices since keywords must now be catered to mimic natural speech rather than text. 

Mobile Optimization Will Impact Search Rankings 

The importance of mobile optimization has never been greater. If you’re not currently prioritizing your mobile strategy or are looking to take it to the next level, here are a few things to keep in mind: 

Optimizing your website and apps for mobile devices ensure that your site is accessible for people to use on any device or interface. If your site doesn’t display correctly, the links don’t work on mobile, or they can’t find what they’re looking for, they’ll likely bounce from your site and go to your competitors. 

When optimizing your mobile presence, it’s essential to understand your audience’s preferences, behavior, and usage. Technical SEO can help segment your users and get your brand in front of the right audience, but if your website isn’t responsive, your efforts will go to waste. 

More AMPs in Search Results 

Accelerated Mobile Pages (AMP) is a way to improve the mobile experience for your users by optimizing your content for faster loading times on mobile devices. Google has even said they will start displaying more AMPs in search results in the future, meaning that if you implement AMPs, your rankings could improve. 

More Local Searches 

As the world continues to get smaller and more connected, the importance of local search will continue to grow. With the rise of voice search, we can expect a more significant number of queries that are location specific. And with the increased use of mobile devices, people will search on their phones more than ever. If you aren’t geotargeting and optimizing your content and landing pages, now is the time to start! 

Long-Form Content Will Improve Rankings 

According to the State of Content Marketing Report by Semrush, content pieces with 3,000+ words get triple the amount of traffic and four times more shares. They also achieve 3.5 times more backlinks than pieces that have an average word count of 1,000. However, it’s not just about creating wordy pieces. To rank well on Google SERPs, your content must maintain quality and relevancy to your audience.  

Keyword Research Will Continue to Be Important 

This is a no-brainer, but keyword research is and will continue to be an invaluable resource for all brands. It can provide data on how users search, where they search, and what they’re looking for. This information helps understand user intent and behavior, which can better inform your content creation strategy. 

SEO is Only Getting More Complex  

SEO is a long game, and you’ll need to adapt to changes and updates in Google’s algorithm quickly and efficiently. Unique ranking factors and metrics always come into play, and the era of simply optimizing keywords and meta titles is long gone. Keeping up with SEO trends is paramount if you want to continue ranking well and staying ahead of your competitors.  

Key Takeaway 

Although SEO will continue to change, most are evolutionary rather than revolutionary and can be adapted to benefit your rankings. There will still be a focus on keywords, links, and content, but that’s not all you can rely on as Google will continue to evolve the way it understands and ranks content. 

An Award-Winning SEO Agency 

Agency Partner Interactive is a full-service internet marketing agency that offers world-class SEO services. We can get your website on page one of SERPs and keep it there. Whether you need to increase conversions, optimize your website and content, build links, or drive consistent traffic, our SEO experts can achieve your objectives and more. Our ability has won us awards like Top SEO Companies in Dallas by SEOblogs, Best US-Based SEO Agency of Q3 2022 by Best Seo Companies, and Clutch.co Global 1000, to name a few. Ready to take your business to the next level? Speak with a strategist today! 

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Marketing on TikTok vs Instagram Reels

If you’re looking to increase brand awareness and engagement, TikTok and Instagram Reels are two highly effective options. While both platforms can help you achieve your goals, each has unique strengths and weaknesses. This blog post will explain everything you need to know about TikTok and Reels marketing. 

TikTok 

If you have a brand, there’s a good chance you already have a social media presence on Instagram. But there’s still an audience left to reach, and TikTok may be the platform where you can do that. 

TikTok is based on a video-first foundation. It was launched in 2016 and is owned by Chinese technology company ByteDance. The platform has more than 1 billion monthly active users, most of whom are between 13 and 24 years old; 90% of TikTok’s audience comes from outside China, primarily from North America and South America. 

Instagram Reels 

Reels is a relatively new Instagram feature that allows users to create a video of up to 90 seconds, which is longer than Instagram Stories (up to 60 seconds). 

Instagram Reels has been around since April 2019. While it’s only available on iOS and Android devices (no web-based access), it’s still an excellent platform for marketing because it offers more flexibility than using TikTok or Instagram Stories alone. 

Instagram Reels and TikTok Demographic Audience 

If you’re trying to reach a younger audience, TikTok is a better option. Instagram Reels may be a better choice if your target audience is older. This doesn’t mean there’s no overlap between the two audiences—there definitely is! But if your goal is to connect with a like-minded consumer base and not just a broad audience, it’s essential to understand who they are and where they hang out online. 

Differences Between TikTok and Instagram Reels 

A key difference between Instagram Reels and TikTok is that the latter is a video-first platform. TikTok relies on users making and sharing videos to drive its growth. This makes it an excellent choice for B2C businesses looking to increase brand awareness and engagement with their audiences, especially considering how much time people spend watching these short clips every day. 

On the other hand, if you’re hoping to use TikTok as part of your B2B marketing or lead gen strategy, things may not be so straightforward. While there are plenty of opportunities to drive conversions through paid advertising or working directly with influencers, they don’t come cheap. You’ll need some significant funds if you want them done right (i.e., high-quality influencers and affiliate brands).

Benefits of Marketing on TikTok 

TikTok is an effective tool for reaching new audiences and building your brand’s presence on social media. TikTok is perfect for B2C brands like beauty companies or clothing retailers who want to appeal to a younger audience like teens and millennials. It’s a highly visual platform where users are likely to only read the title of your video before pressing play. 

Benefits of Instagram Reels Marketing 

On the other hand, Instagram Reels is designed to nurture existing followers by providing an immersive experience that keeps them coming back for more. 

Instagram Reels can help you build connections with your existing customers by creating unique content that draws them in, then engaging with them on a more personal level. As many brands know all too well, it can be easier said than done when trying to keep older consumers interested in newer technologies like short-form video-sharing apps—but it isn’t impossible! 

Content Creation 

While creating content on both platforms may seem easy, it’s not. The challenges of posting and promoting videos on TikTok and images on Instagram Reels are very different. 

TikTok is a video-first platform, while Instagram Reels is a photo-first platform. When you upload content to either app, your audience’s expectations differ depending on which social media channel they use most often. You should ensure your brand resonates with audiences who use each app before attempting to market on both platforms simultaneously! 

Final Thoughts 

While this article focuses specifically on the differences between TikTok and Instagram Reels marketing strategies, there are other factors you should consider when deciding whether these social media channels are right for your business. Some questions to consider are:  

  • Does marketing on these platforms align with your brand? 
  • Is this medium the best way to share your content? 
  • How much time and effort are you willing to invest in consistently creating, posting, and sharing your content? 

Agency Partner as Your Social Media Marketing Agency 

Video marketing effectively increases your brand awareness, reaches new audiences, and engages with your existing ones. With a compelling social media marketing strategy, you’ll be able to nurture a community of loyal followers and post easily shareable content.  

Agency Partner Interactive is a full-service internet marketing agency specializing in social media and content strategy. We’ve helped over 500 brands make data-driven decisions that accelerate growth and drive revenue. While you may have an idea of which platform to use, creating content, managing it, and tracking results are how you’ll be able to take your brand to the next level. Ready to bring your vision to life? Schedule a consultation today! 

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Improving Local SEO: Data-Driven Strategies for Local Search Marketing

In today’s digital world, businesses are increasingly dependent on online channels. With this shift comes an increased need for search engine optimization (SEO). But while most business owners have an idea of what SEO is and how it works, many are still uncertain about how to implement it effectively. In this article, we’ll explore strategies you can use to improve local SEO for your business (and get more customers from Google). 

What is Local Search Marketing? 

Local search marketing is a strategy designed to attract nearby customers to your business, encompassing both organic and paid search methods. Local search marketing can be used by local and national businesses looking to establish themselves as regional leaders in their industry. 

Local search has been gaining momentum over the past few years at an unprecedented rate. With more people searching online than ever before, it’s no wonder why this trend is snowballing! 

So, what exactly is local search marketing? Let’s go over some of the basics: 

Local Search Marketing targets potential customers based on their location or geographic area (i.e., city or town). This can be done using paid ads on Google Maps and organic listings on platforms like Yelp and Foursquare that use geolocation data from users’ phones.  

How to Implement an Effective Local SEO Strategy 

  1. Deliver Quality Content

Your content is the most critical aspect of your local SEO strategy. It can be text, images, videos, or links—but it should always be unique and relevant to your audience. Here’s what you need to know: 

  • Content should be well-written and easy to understand. Google wants its users to have an enjoyable experience using search engines; when people can’t understand what they’re reading on a page (or can’t find what they are looking for), they get frustrated and go elsewhere. For that reason, it’s vital that you write articles about interesting topics for your audience but also contain clear language so anyone can understand them easily.
  • Make sure your content is easy-to-find! If someone is searching for something specific in their area or industry niche, chances are they want information related specifically within those parameters—not general knowledge pieces written by someone who’s halfway across the world. 
  1. Maximize Positive User Experience

As a local business, your goal is to attract and retain more new customers. To do that, ensure your website loads quickly and is easy for search engines like Google to crawl—otherwise, they won’t know about it. This can be done using resources like Google Webmaster tools or a sitemap of all the pages on your site (which allows search engines to visit each page). You should also make sure that the site is mobile-friendly so people can easily access it from their phone or tablet while they’re out and about looking for somewhere new. 

Finally, keep an eye on user behavior through tools such as Google Analytics so that you can spot any issues with navigation or content before users report them themselves on review sites like Yelp or TripAdvisor. 

  1. Optimize with Google My Business

Once you have your Google My Business listing set up, you can optimize it using the following strategies: 

  • Accurately list your location and business hours. Your local search results will be more accurate if they include the correct address, phone number, and opening hours for your business.
  • Upload pictures of things unique to your store or services—like a photo of your new merchandise display or a group of people lining up for one of your events. These images help searchers get an idea about what kind of experience you can offer, making it easier for them to choose who they trust with their time and money.
  • Upload videos showing off some aspect of your company (like a tour) or what makes you unique compared to other businesses in town. Videos don’t count toward character limits like text, so they’re ideal ways to share information without worrying about going over budget on characters!
  1. Consistently Manage Reviews

Reviews are a crucial factor in Google’s local search rankings. To ensure yours are well-optimized, you need to consistently manage them and make sure they’re positive and high quality. 

  • Respond: responding to both positive and negative reviews show customers that you care about their experience. A response is also more likely to rank higher in Google, thanks to the positive signals it sends.
  • Encourage: you can encourage more customers to leave reviews for your business through email campaigns, social media outreach, offering discounts on their next purchase, or even simple reminders on receipts.

Agency Partner as Your SEO Agency 

Local search marketing is one of the most powerful tools in your local SEO arsenal, but it can be challenging to get started. The key to success lies in your ability to understand and use data to make smarter decisions about the strategies that will work best for your business. By following these tips, you can improve both your local ranking and customer experience. For everything else, trust Agency Partner Interactive’s SEO experts. Our ability to drive results has earned us awards like Top 20 SEO Companies in Texas by DesignRush, One of the Best US-based SEO Agencies of 2022 by BestSEOCompanies, and Tech Titans’ Fast Tech 2022. Schedule a consultation today! 

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What Is PPC Outsourcing and How Can It Benefit Your Business?

PPC outsourcing is the process of using a third-party service provider to manage your PPC campaign. Many companies outsource their PPC campaigns because they don’t have the time or resources to manage them effectively. Here’s what you need to know about PPC outsourcing and how it can benefit your business: 

What Is PPC and How Does It Work? 

PPC stands for pay-per-click, which is a type of online advertising that uses a cost-per-click (CPC) model. PPC ads are displayed on search engine results pages (SERPs), social media platforms, and other websites that have agreed to show them. When you click on a PPC ad, it takes you to the advertiser’s website, where they’ve placed more advertising material to convince you to buy what they’re selling

What is PPC Outsourcing? 

PPC outsourcing involves hiring a third-party agency to manage all aspects of your PPC campaigns. The agency will create and optimize ads, monitor performance, analyze data, and report on results. If you’re new to PPC and want to spend less time learning all there is to know about it, this solution can be highly beneficial. 

In addition to saving time, there are other benefits of working with a PPC agency: 

  • They have access to more resources than most businesses.
  • They can leverage their relationships with Google AdWords, Bing Ads, other ad platforms, and their own marketing tools. 
  • They have access to more paid traffic than most businesses and expertise in creating high-quality landing pages that convert visitors into customers.

Benefits of PPC Outsourcing 

There are many benefits of PPC outsourcing, but they can be summed up in three main points: 

  • Greater expertise: Experts in their field have a wealth of knowledge and experience that takes years to cultivate. This gives them a head start when it comes to strategy, as well as the ability to scale your PPC campaigns quickly, efficiently, and effectively.
  • More cost-effective campaigns: PPC experts are often able to get more from their ads than small businesses do because they have access to better tools and resources, as well as higher budgets for testing. They can also offer more competitive rates than an individual, or small business would be able to afford on their own.
  • Better tools and resources: Many PPC experts have developed proprietary software that helps them manage their accounts more efficiently. Those same programs may not be available at affordable prices if purchased directly from Google or another ad platform provider. 

Outsourcing Your PPC to the Right Agency Can Help Your Business Grow 

PPC outsourcing is a great way to help your business grow because it frees time for you to focus on developing other aspects of your brand. It’s also important to keep in mind that PPC can be competitive, and it may take some time before you see results. However, if you choose a reliable agency and are prepared to invest in your campaign, then PPC outsourcing can be very beneficial for expanding your business. 

How To Choose a PPC Agency 

Before you choose a PPC agency, there are several things you should consider. You’ll want to choose an agency with a good track record and highly rated by past clients. This can be difficult if you are evaluating a brand-new company, but most reputable agencies will have reviews and testimonials on their website, Clutch.co, or LinkedIn. 

You should ensure the agency has experience in your industry and expertise in SEO, PPC advertising, and social media marketing. Look at some of their previous projects so that you know what kind of results they’re capable of producing before hiring them. 

Your next step is to find out how your potential partner works with clients—do they prefer long-term strategic partnerships over short-term contracts? Are they flexible when it comes time to make changes to existing accounts, or do they require additional fees if something changes after the campaign launches? What kind of reports do they provide weekly/monthly/quarterly on campaign performance? Is there someone dedicated solely to communicating with you throughout every step of the process? 

These questions can help determine which agency you should choose to manage your PPC campaigns. 

Final Thoughts 

PPC outsourcing is a proven way to increase your ROI. It’s easy to understand why so many businesses are choosing to go with dedicated agencies for campaign management. The eight benefits listed above are only a few reasons you should outsource PPC to an agency. Outsourcing won’t just make things easier on you and your business for the moment — it will also result in much higher-quality PPC in the long run. 

Agency Partner Interactive as Your PPC Advertising Agency 

If you’re looking to achieve scalable growth through more sales, calls, forms, and product sales, look no further than Agency Partner Interactive. Our PPC experts can place your search ads on page one of Google SERPs and keep them there. With so much that goes into a successful PPC campaign, trust Agency Partner to create ROI-driven strategies that won’t max out your ad spend budget. Schedule a consultation today! 

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Content Marketing Trends for Your 2023 Strategy

Content marketing is one of the most effective ways for your business to reach prospects and customers. But in a world full of content, it’s crucial to have a unique voice and strategy to stand out from the crowd. To help you create a winning content marketing strategy for 2023, we’ve put together ten trends that will be essential for success in the next decade. 

Repurposing content 

The first step to creating a content marketing strategy is determining what content you’ll be producing. You can repurpose your existing blog posts and create new pieces based on the same topic. 

For example, you can take a 500-word article on Facebook Ads and turn it into video or slideshow form. You could also break up the material into smaller segments, such as an infographic with 20 slides sharing one tip for using Facebook Ads effectively.

Repurposing content effectively saves time and money while increasing your search engine rankings because Google rewards sites that produce original content by giving them higher ranking in SERPs (search engine results pages). 

Tracking content performance 

To measure the effectiveness of your content, you need to track the performance of each post. 

The most straightforward way is to use Google Analytics. It’s free for most websites and easy to set up. You can use it to follow how many people visit a page and how long they stay there. Then, from this data, you can determine how many visitors are coming from social media or other sources such as email newsletters. 

Tailoring content to dream clients 

Content marketing is all about tailoring your message to the client. When creating content for prospective clients, you should focus on what they want and need to know. You must speak their language and use their terminology. 

You also need to use the visuals that appeal most directly to them—it’s no good trying to appeal to a client who loves animals when they’re not into dogs or cats! 

Focusing on the user experience 

User experience is the cornerstone of your content marketing strategy. It’s what draws readers in, holds their attention, and gets them to act. If your content isn’t great, then no amount of SEO or paid advertising will help because people won’t find it helpful. They might even feel misled—and that’s not going to convert into meaningful interactions with your brand. 

Utilizing video 

The use of video is growing rapidly, and it’s not hard to see why. Video is an engaging medium that allows you to tell your story in a unique way, conveying your message clearly and memorably. Video can also be used as a tool for education and information, helping people learn more about your products or services. 

But more importantly, video is an excellent way to build trust with your audience. Amongst a sea of available content, you want your readers or viewers to invest their time in what you have to say. Then, they’ll need reasons why they should trust what you say—and nothing does this better than seeing who exactly they’re dealing with! 

Investing in long-form content 

Long-form content can be more engaging, persuasive, and educational than shorter content. This type of content has a higher chance of being shared as well. 

  • Long-form content can be more engaging because it’s longer, so it has more time to grab your reader’s attention before they move on to something else.
  • Long-form content can be persuasive because the length allows you to make your case in a way that short articles can’t do effectively.
  • Longer articles are more educational because they allow you to go into greater detail about important topics or concepts that might not fit into shorter pieces.
  • Longer articles also tend to be more entertaining due to their increased word count; they often have room for humor and storytelling elements missing from shorter pieces.

Optimizing for voice search 

Voice search is growing and becoming more popular as the technology behind it continues to improve. A recent study by Google found that voice searches made up 42% of all mobile queries in the U.S., and this number is expected to increase as more people begin using their phones as a primary means of accessing information. 

The reason for this trend is simple: voice search is different from text search, with both pros and cons. While it’s easier to use than typing out long phrases on your phone, users need to speak clearly so that their words are correctly understood by machines (which can be challenging for anyone who doesn’t like talking into a phone). But even if you don’t want your content optimized for voice search right now—or even if you never intend on doing so—it’s still worth understanding the differences between text-based and conversational searches so that you can adapt when needed. 

Building personalized content 

Personalized content is one of the most effective strategies for increasing conversions and improving customer experience, retention, and satisfaction. 

Personalized content involves using data about a person or group of people to create messages that resonate with them based on their specific needs, interests, or preferences. Personalized marketing helps you achieve these goals by tailoring your messages to each person using their name and other details about them. 

This can be as simple as sending an email or creating a notification in your app based on age, gender, or location data. 

Optimizing content for search engines 

Keyword research is critical for SEO. You should always think about optimizing your content for search engines, especially if you’re already ranking well organically. If a keyword appears in the title, subheadings, and body copy on your page (or even within your image captions), that phrase may be more likely to rank highly when someone searches for it. 

Keyword research involves using tools such as Google Keyword Planner, SEMrush, or Ahrefs’ Keywords Explorer to find relevant terms and phrases people might use when searching online. 

Google Analytics 4 

Google Analytics is a free web analytics tool that helps you understand your audience, optimize conversion rates, and measure campaign ROI. It’s the most popular web analytics tool worldwide, used by more than 5 million websites monthly. 

It provides insights into traffic sources and visitor behavior, so you can make data-driven decisions about improving conversions on your site. You can also track customer engagement across channels like email marketing campaigns or social media ads. 

A Full-Service Internet Marketing Agency 

This post covers some of the most significant content marketing trends you need to know heading into 2023. If you need help implementing these tips into your content strategy, Agency Partner is here to help. Our digital marketing experts can develop a compelling content strategy that engages with your audience, drives brand awareness, and accelerates your business growth. Start the new year strong and schedule your consultation today! 

web-design-trends

Top Web Design Trends for 2023

It may feel like web design is constantly changing. That’s because it is. The internet is an ever-evolving entity that grows and changes every day. New browsers, new technology, and new users mean new trends in web design will constantly be emerging. But how can you stay ahead of the curve? In this blog post, we’ll uncover some signs pointing to what we’ll be seeing in 2023: 

Accessible Web Design 

In this section, we’ll be looking at one of the most important trends for web designers in 2023: accessibility. Accessibility is about making your site usable by anyone and everyone. It’s also great for search engine optimization (SEO), user experience (UX), and website conversion rates. 

The easiest way to make a website more accessible is to think about how someone who uses assistive technologies like screen reading software or voice commands would use it. You should also consider how users who don’t have full dexterity might interact with your website. If you rely heavily on mouse clicks and keyboard shortcuts, a person who is limited to pressing keys will find it frustrating to navigate your interface. 

Some other tips include  

  • Keep copy short and straightforward
  • Use clear language
  • Make sure links indicate what they will do when clicked on
  • Provide text equivalents for images that convey meaning
  • Avoid flashing content or moving elements
  • Avoid background animations like parallax scrolling effects unless necessary for understanding the page’s content or improving usability on mobile devices such as phones—they can be distracting otherwise!

Chatbots 

A chatbot is a computer program designed to simulate conversations with humans. Chatbots can be used for many purposes, including customer service, content moderation, and more. 

In 2019, the use of chatbots increased dramatically as companies looked for new ways to help without hiring additional employees. The most popular platforms for creating chatbots include Google Assistant, Amazon Alexa, and Facebook Messenger. Some businesses employ live agents in conjunction with their chatbot; others rely entirely on their bot-powered assistants to serve customers’ needs. 

If you’re interested in creating a chatbot for your website, but don’t know where to start, try these tips: 

  • Go simple by using basic conversational flow or adding custom phrases as needed
  • Use emojis and GIFs when appropriate – they help make communication more fun!
  • Design an engaging experience that provides value beyond just answering questions

Flat Design 

Flat design is a minimalist style of design that uses simplistic, easy-to-read fonts to create clean and simple designs. This trend is great for making an easily navigable website because it enables users to move between pages quickly and find what they’re looking for much more efficiently than other web design styles. Flat is also mobile-friendly because it’s typically built with minimal elements that won’t slow down your mobile device or consume too much data while browsing on the go. 

This trend has been popular since 2017, but it’s set to continue in 2023! If your business website needs a clean, professional feel, flat may be the right choice for you. 

The Importance of Color Theory 

The first thing people notice when they visit your site is its color scheme. Color can improve usability and accessibility, but it can also have a powerful effect on how users perceive your brand, even if you aren’t trying to communicate a message through color. 

Color affects our moods, making it an ideal tool for creating atmosphere or emotion in your design. The right color can evoke feelings of joy and warmth as well as calmness and serenity; other times, you want to convey excitement or urgency, so choose bright colors if that’s what you’re going for! 

Animated Effects 

Animation can be used to create impact and make your site more engaging. This can be done by animating text, elements, or objects in your design. For example, if you have a button on your website that says, “buy now,” and you want the button to stand out from the others on the page, you could animate it so that when someone hovers over it, their eyes are immediately drawn to the moving element. 

Animation is also helpful for showing how something works within your company’s website or application. Animation makes this process much easier as users can see exactly what actions need to be taken, which will help them understand how things work. 

Adding some personality and emotion into designs will also make them memorable for visitors, which may lead them back again later down the road. 

3D Graphics and Illustrations 

One of the more prominent trends to watch is using 3D graphics and illustrations in web design. Using these types of visuals helps users understand complex concepts faster and makes it easier for them to achieve their goals on your website. This year, we saw several websites using 3D animations to enhance their user experience, making them more engaging and interactive. 

In addition to being entertaining, illustrations can also be used to guide users through a process or add visual interest. For example, a company that sells kitchen furniture might use augmented reality to show how its products look inside someone’s home. This type of image helps people visualize what they would like in their kitchen without having to purchase it first.  

Best Practices for Successful Web Design 

Regardless of trend cycles, a well-designed website should always be engaging, visually appealing, and easy to navigate. 

  • Make your site engaging. If you want to attract and retain visitors, ensure your website is easy to use, read, and understand and that users can quickly find what they’re looking for.  
  • Make your site visually appealing. While this may seem obvious, it should always be top of mind! Users are more likely to spend time exploring websites that look beautiful than those that don’t—and they’ll also be more likely to share those sites with their friends via social media.
  • Make your site easy to navigate by using an intuitive infrastructure. Organizing your pages with menus or tabs at the top and having the flow of information clear will prevent clutter

Agency Partner Interactive Can Help 

Looking ahead to 2023, it’s clear that web design is changing. We’ve seen a shift from traditional website layouts to more engaging and visually appealing designs. This trend will continue as designers develop new ways to make their sites more inclusive and unique. Need help turning your vision into reality? If so, contact our award-winning web designers today! 

black-friday

9 Little-Known Black Friday Marketing Strategies That Work

Black Friday is one of the most important days for retailers, and it’s no surprise that many companies use it to drive sales. However, not every business has mastered the art of Black Friday marketing. If you want your Black Friday campaigns to succeed, we’ve got nine little-known strategies that will help you reach your goals: 

  1. Get Your Site Ready for Traffic

To ensure that your site can handle the traffic spike and make sure it’s available for customers to access, follow these tips: 

If you still don’t have a website, make one! Today’s consumers expect brands to be online and accessible 24 hours a day. So, if you don’t already have a functioning eCommerce site set up for Black Friday and beyond, then now’s the time! 

Make sure your website is mobile-friendly. According to research conducted by Adobe in 2012, more people are shopping from their phones than ever before. To ensure a positive customer experience on all devices, use responsive web design techniques that let users view content in the same way regardless of which device they use (smartphone or computer). 

Make sure your website can handle the surge in traffic. This is where load testing tools can come in handy. Use them to simulate different levels of traffic and determine if your site can handle the increased load before Black Friday hits. 

  1. Create Black Friday Social Media Buzz
  • Post images and videos on social media
  • Create a hashtag for your Black Friday campaign to help customers and prospects find you and create a buzz about your brand in real-time.
  • Engage with customers on social media: answer questions, ask them what their favorite holiday deals are, and offer suggestions on how to save money during the shopping season (early bird specials, gift card deals).
  • Use influencers to help promote your Black Friday campaign: reach out to bloggers or local celebrities with large followings in your business or industry to see if they’d be willing to post about any special offers related to Black Friday sales.
  1. Create A Black Friday-Specific Landing Page

A landing page is a web page that acts as an online sales funnel. It’s used to capture leads and drive traffic to conversion points on your website, such as an eCommerce checkout or signup form. 

Landing pages are often used during events like Black Friday and Cyber Monday. If you have a presence on social media, you can also promote unique coupons or promotions for the duration of your event through ads with links that lead back to your landing page. 

Make sure your Black Friday landing page is relevant to your target audience. Also, make sure it includes the following: 

  • A call-to-action (CTA) button—typically “Shop Now” or “Buy Now.”
  • A clear value proposition: why should someone buy from you today?
  1. Preview Live on Instagram

Create a preview video of your product or service. After you’ve created the video, share it on Instagram to see if people like what they see and want to buy. 

If you’re selling an item that requires assembly, show how easy it is to put together. Explain how your team delivers excellent customer care beyond expectations if you’re offering a service. 

You can also create a “story” in Instagram stories (a series of photos and videos) that highlights your product or service in action. 

  1. Give Your Subscribers a Sneak Peek

Giving your subscribers a sneak peek of what you will be offering for Black Friday is a great way to get them excited about the upcoming event. You could also give them a discount code they can use on Black Friday, which will help get them in the buying mindset.  

The most important thing to remember when using this strategy is to ensure the sneak peek entices people to buy from you. If possible, send out an email with some sample products or services and show how awesome they will be on Black Friday when everyone else offers similar products/services at discounted prices. 

  1. Retarget Recent Visitors with a Discount Offer

Retargeting is a powerful tool that can help you increase sales. It’s handy for converting visitors who have abandoned their carts and browsing customers who have yet to make purchases. 

You can use retargeting to target customers who have visited your website in the past. This way, when they visit again, they’ll see an ad reminding them of the benefits of purchasing from you, and this will encourage them to convert into paying customers! This strategy works best if you have clear messaging about why someone should make a purchase, such as “our products come with free shipping” or “we offer 30-day returns.” 

  1. Follow Up with Existing Customers

The best time to reach out to your existing customers is during the holiday season. This is when everyone is looking for gifts and trying to find the right one for the people they care about. Make sure you’re top of mind by sending a timely email marketing campaign that reminds them of your products or services, offers a discount (either in-store or online), provides freebies, and gives them free trial periods on your products. 

  1. Set Up Retargeting Ads for Abandoned Carts

Abandoned cart ads are great for a few reasons: 

  • They’re easy to set up.
  • They don’t take much time or effort (even if you need to create new ad copy).
  • They can bring back customers who may have forgotten about your product or service.

The idea behind abandoned cart retargeting is simple: when a user abandons their shopping cart on your site, you send them a follow-up email or text with a discounted offer to try and bring them back into the fold.  

  1. Retarget Prospects with an Email Campaign

Email marketing is one of the most powerful tools in your arsenal, and it’s a highly effective way to reach your target audience. A retargeting campaign is a great place to start when you want to reach out to people who have shown interest in your products or services but have yet to purchase. 

A retargeting email campaign works like this: when someone visits your website, browser cookies allow you to monitor their web activity and serve ads based on what they do online (and where they do it). If you sell t-shirts, for example, you can track which pages someone has visited on your site and serve ads for related products like socks or hats when they visit other sites. You can also use data from social media platforms such as Facebook and Instagram so that if someone liked the shirt of yours that another customer bought last year (which makes them likely), they would see an ad for this year’s version of that same shirt while scrolling through her feed! 

Agency Partner Interactive Can Help You Get Started 

And there you have it! These are some of the most basic, yet effective marketing strategies for Black Friday. Once you’ve decided which approach works best for your brand, it’s time to implement it. Agency Partner Interactive’s team of digital marketing experts can help guide your company through data-driven decisions to increase traffic, build your brand voice, foster a community of loyal followers, and more. Send us your proposal today! 

digital-marketing-trends

8 Digital Marketing Trends to Watch in 2023

Digital marketing is a fast-changing industry, and it’s critical to stay up to date on the latest insights that are shifting the landscape. If your competitors understand better how to implement these trends before you, they’ll be able to outmaneuver you and take away more of the market. So, as we head into 2023, here are eight of the most significant trends in digital marketing you should know about: 

  1. Shoppable content

Shoppable content is a way of integrating eCommerce into your content. 

When done correctly, it allows you to create an experience for your customers that’s more relevant and convenient for them. Shoppable content allows your customers to click on something and purchase it directly from the page they are on. This can also be used as an alternative method of monetizing your content by creating a stronger connection between your brand and your customers to drive more sales. 

You could use it as an opportunity to sell an item directly through a product listing or even create an entire store with products matching your website’s overall theme. 

  1. Voice search

Voice search is the future. It’s growing rapidly as one of the most frequently used methods of searching compared to traditional text-based search. 

Voice search is more accurate to how consumers search online than typing a query into a text field. People often make spelling mistakes when typing, which can lead to poor results in a text-based search engine. However, voice commands are easier for algorithms to understand because they use simple language instead of complex sentences and long words (e.g., “find me hotels in San Francisco that have free breakfast”). 

When you ask someone a question by speaking into your phone, there’s no need to type out the question. Speech is also a more natural way to ask a question, and the convenience makes this interface much more desirable than typing things out. 

  1. Artificial intelligence

Artificial intelligence is a technology that can be used for digital marketing. It can help automate tasks like sending emails and updating social media. AI also has predictive capabilities, mimicking customer behavior. 

AI can be used to create custom content for each visitor on your website based on what they have previously viewed or searched for online, now or in the past. You may have heard that Google is using AI to provide search results filled with answers instead of just links.  

  1. Real-time social media marketing

Real-time social media marketing is a way to get your business in front of potential customers who are looking for your products/services. It can be used as part of an ongoing strategy or as a standalone approach, but it’s important to know what makes this tactic so effective. 

When you use real-time social media marketing effectively, you’ll be able to capitalize on opportunities that arise during the day and react quickly to negative feedback from customers (or even competitors). This will help ensure that your company maintains its reputation and builds loyalty among consumers who either already love what you do or are just learning about your company’s value. 

  1. Programmatic advertising

Programmatic advertising is the practice of using software to purchase digital advertising space. It differs from traditional advertising because it gives advertisers more control over their ads’ targeting, placement, and frequency. 

To use programmatic advertising effectively, you need to know how it works and how your audience interacts with your brand online. Here are some questions to ask yourself: 

  • Do you have a website?
  • What kind of content do people use on your site?
  • How often do they visit it?

If you can answer these questions, then you’re well on your way! 

  1. Personalization

Personalization is vital in digital marketing because it helps you to connect with your audience. It can improve customer service, create a more engaging experience for your customers, and increase conversion rates. 

Customer service: Personalization allows businesses to customize their response based on each customer’s needs. This can help companies provide the best service possible while saving time and money. 

Marketing: Personalization allows brands to deliver a more effective message by providing content that speaks directly to customers’ interests and needs, making marketing more relevant and efficient than ever. 

Conversions: Personalizing your web pages also increases engagement with customers. Whether that’s offering discounts or creating interactive experiences like quizzes or customized recommendations based on past behavior, giving your customers what they want when they want it is paramount to increasing your conversion rate. 

  1. Authenticity and transparency

The importance of authenticity and transparency in digital marketing is obvious. Consumers want to feel like they’re getting a fair deal, and marketers are constantly trying to build trust with their audiences. But what does it mean to be authentic? What does it mean to be transparent? And how can you measure your efforts at being both? 

The first step towards building trust with customers is understanding what authenticity means for your brand and business. For example, if you’re selling a product that’s traditionally been seen as high-end or luxury, then a more authentic approach would focus on the craftsmanship that goes into making the product rather than promoting its designer brand name or exclusive price point. The goal should always be creating an experience that feels real—not just saying things because they sound nice or impressive but because they align with who you are as an organization. 

  1. Video marketing for all devices

As the world’s most consumed content on the internet, video content is also the best way to engage your audience. 

Video is so popular because it makes people feel like they are part of something they care about and want to share with others. In fact, YouTube reported that more than 150 million hours of video are watched daily on their platform alone! It’s not just text or images anymore; it’s all about video for all devices. 

Digital marketing constantly evolves, so keeping up with the latest trends can seem daunting. But if you keep these eight trends in mind, you’ll be well on your way toward staying ahead of the curve—and maybe even invent some new trends along the way! 

Agency Partner Interactive can help you get ahead 

As one of the fastest-growing digital marketing agencies in North Texas, Agency Partner provides bespoke web design and development and internet marketing expertise. We specialize in social media marketing, email marketing, content strategy, SEO, and more. Make 2023 your year of explosive growth by sending us your proposal today! 

social-media-halloween

Best Halloween Social Media Marketing Ideas for Brands

Halloween is one of the most popular holidays on social media. People love posting photos and videos of their costumes, but brands can also use this holiday to increase engagement with their followers. Here are some great ideas for Halloween social media marketing campaigns:  

Host a contests

You can generate buzz by running a contest that gives away a prize. The most important thing is to make it easy for people to enter and share with their friends, so you’ll need to use a social media management tool designed for your needs. One example of these tools is Woobox, which offers features such as sweepstakes and giveaways (you can find similar options by searching “contest” in your favorite app store).

Post a quiz

Quizzes are a great way to get your followers involved and engage with your brand. They’re also an excellent way to collect data, which is invaluable when it comes to marketing your business. 

A quiz can be as simple or complex as you want it to be! You can create a basic multiple-choice quiz using Google Forms, or if you’d like something more elaborate, there are many custom tools available, like ActiveCampaign. The most important aspect of having a quiz is to collect customer information. You should link the results to a call-to-action, whether that’s on your website, an email capture, or straight into your lead nurture sequences. 

Once the quiz is created, share it on social media! It’s important to remember that one of the primary purposes of having a quiz is to collect customer information. You should link the results to a call-to-action, whether that’s on your website, an email capture, or straight into your lead nurture sequences.

Share a video

Sharing a video is a great way for your brand to connect with customers on social media this Halloween. Videos are an engaging way to educate, inform, and inspire your audience. You can use the following tips to help you create and share a compelling video: 

  • Share information about your new product or service 
  • Use the holiday to promote an event or sale 
  • Share information about your organization’s mission and values so that people know why they should support you

Share GIFs

The best way to get people’s attention on social media is to share something that will make them laugh. GIFs are an easy way to do just that, as they’re more likely to get a reaction than text or an image. 

Halloween is the perfect occasion for sharing animated GIFs because they’re versatile, fast, and can encompass a range of emotions and memes. You can use them in your posts, replies, and comments—and with so many options available, you can easily find the perfect one that conveys your message.

Use Halloween hashtags 

Hashtags can be great for your brand. They help you create a community, engage with people, and discover content you might not have seen otherwise. 

You may already be aware that hashtags are used on social media to bring together people with common interests—but did you know that hashtags are also a great way to build your brand? As the holidays approach, we’ve rounded up some of our top tips for creating an excellent hashtag campaign for Halloween! 

  • Use a specific hashtag relating to the Halloween campaign you’re running. Seasonal incentives are more likely to appeal to consumers when there is a sense of urgency, whether a sale or giveaway. 
  • If you have a loyal follower base, ask them to share photos using your products or engaging with your services with a specific hashtag. You can run a contest based on the best post and giveaway prizes or deals to turn potential customers into paying ones. 
  • When running a seasonal social media campaign with a festive hashtag, always include your generic brand hashtag as well. This drives traffic to your posts, website, and content, keeping your brand top of mind long after the holidays are over.

Repost user-generated content

Reposting user-generated content is a great way to build trust with your audience. Fostering an online community and engaging with them through reposts shows that your brand cares about your customers and is highly effective in building customer loyalty

User-generated content allows you to tap into the creativity of your community and attract new customers. If someone posts something on Instagram, they can tag your brand so you can share it on your feed. This is a win-win for you and the content creator since they’ll receive broader exposure for their work, and your brand reputation will go through the roof.

Most of tips can be used year-round!

  • With simple adjustments, you can reuse Halloween social media tactics for different holidays and occaisions or to boost promotions and sales. 
  • Regardless of your industry and budget, social media marketing for Halloween is a fun, relatively simple concept to help you boost sales, loyalty, and customer acquisition. 

With that in mind, it’s important to remember that social media marketing is an ongoing process that requires consistency and constant improvements. While Halloween is a great time to get creative on social media, you’ll need to maintain a dynamic online presence year-round to see real results.

Agency Partner Interactive

Whether you’re just starting social media or looking to revamp your strategy, the digital marketing experts at Agency Partner can help. As an award-winning internet marketing agency, we create effective social media campaigns that drive conversions, generate brand awareness, and increase engagement regardless of your budget. Speak with a digital marketing expert today!

digital-marketing-budget

Where To Invest in Digital Marketing if Your Budget Is Limited?

Digital marketing offers businesses of all sizes and industries innovative solutions to achieve their goals. One of the key benefits of internet marketing is that it is cost-effective, measurable, and scalable, with constant areas for improvement and optimization. In today’s digital era, a dynamic online presence is essential. But what if your budget is limited? Where should you invest your time and money if you’re just getting started with digital marketing or don’t have a ton of extra cash? In this blog post, we’ll explore five internet marketing services that deliver data-driven results without breaking the bank.

Web Design and Development

Your website is one of the single most important aspects of your business. Most of your potential customers will find you online before ever getting in touch, so your website must be functional, user-friendly, and easily discoverable. Luckily, website design and development services are affordable, and easy to see a return on investment.  

A well-designed website looks professional, aligns with your brand, and allows visitors to find information easily based on intuitive navigation. Additionally, your site should be responsive and adaptable to different screens so anyone can view and interact with your website from any device. Ensure your website includes your contact information and compelling CTAs to turn visitors into qualified leads.

Search Engine Optimization (SEO)

SEO is a vital aspect of digital marketing and serves as the foundation for effective content, email, and PPC marketing strategies. It’s the process of optimizing your website with keywords to rank higher in search engines. SEO is a long-term strategy that requires patience and consistency, but with the help of Agency Partner’s SEO experts, you can consistently drive traffic to your site, rank #1 on Google, and target new markets to grow your brand’s reach. 

One way you can begin investing in SEO is by creating quality content on your site that answers frequently asked questions about products or services like yours. By strategically incorporating keywords into your content, search engines like Google will prioritize your site on its search engine results pages (SERPs) based on relevancy to the search query (keywords) and how helpful your content is for readers.  

This type of content will be helpful for people searching online, so they’ll likely click through when they see it listed as one of Google’s top results for their query (or another search engine). You can also use social media platforms such as Facebook and Twitter to promote this sort of content—and then link back to it from elsewhere on your site so that all those new visitors have easy access!

Email Marketing

The versatility and reach of email campaigns make them one of the most powerful tools for internet marketing. Through simple automation and personalization, you can engage and market to your list of subscribers while segmenting your customer base to target their specific behaviors. It’s also relatively inexpensive, perfect for companies with limited resources. Email marketing allows you to build trust with your audience, create sequences that call them to act, and build brand loyalty.  

There are many ways to use email marketing, but the most common is sending monthly newsletters. You can also send one-off emails about new products or services, special promotions, etc.

Content Marketing

In the era of digitalization, content is king. The most affordable way to utilize content marketing is to start with your website. An effective content strategy ensures that all of your site’s information is easy to read and conveys your brand message clearly. With the use of SEO, those pages will rank higher on search engines, making them easier to find for anyone looking for your products and services.  

However, it’s not enough to create and post tons of content; your audience needs to engage with your brand. When done correctly, content marketing can drive conversions, increase brand awareness, and establish your industry authority.  

With a limited budget, you might think investing in content creation would be out of reach—but that isn’t necessarily true! With some creativity and hard work (and maybe some help from Agency Partner Interactive), it’s possible to create quality content without breaking the bank.

PPC

PPC (pay-per-click) is a great way to get traffic to your website. You can start by targeting a few specific keywords, meaning you’ll only pay for those particular search terms. It’s also an excellent way to test out a new product or service because it’s easy to stop spending money once you measure your campaign results. PPC is extremely effective at driving leads and conversions, but without the experience of a digital marketing agency, it can lead to unnecessary costs.

If you need help managing your PPC campaign, speak with a digital marketing expert at Agency Partner today! We’ve managed budgets of all sizes, enabling us to lower paid ad costs while maximizing ROI.

Test, test, and test again

If you’re just starting with digital marketing services, the best way to protect your investment is to start small and be patient. A compelling internet marketing strategy requires research, data, and continuous testing. Digital marketing results are measurable, so as you track your campaign’s performance, you’ll have a clear picture of what’s working and what needs improvement. 

You can run tests in the same way that we did: create multiple versions of a single element (e.g., different headlines), then let Google Analytics choose which version it thinks performed best based on the traffic metrics provided by your website analytics tool.

An Award-Winning Digital Marketing Agency

Agency Partner Interactive is a full-service internet marketing agency that provides custom web development and bespoke digital marketing expertise. Our digital marketing experts delve into multiple layers of your business to ensure all our marketing efforts deliver scalable and profitable results. Send your proposal to Dallas’ top digital marketing agency today!

email-marketing-tips

Email Marketing Ideas & Tips for Halloween

Halloween is one of the most popular holidays in America and has become an international sensation over the last few years. As a result, it’s no surprise that marketers are capitalizing on this trend with festive email campaigns and promotions—especially since more than half of all Americans plan to celebrate Halloween by sending or receiving emails! In this blog post, we’ll explore some unique ideas on how to start incorporating Halloween into your email marketing efforts. Read on to learn more!   

Be Spooky

  • Halloween colors: orange, black, purple, and green 
  • Halloween fonts: fun typography to reinforce the theme 
  • Halloween images: Anything with a spooky theme that you can get for free online or via subscription services like Shutterstock will work perfectly here (you can even get away with just using the images of pumpkins). Just be sure to pick something that doesn’t look too over the top so your emails still look professional.

Be Funny

Your email marketing strategy for Halloween should be fun and playful, but it must also keep your audience in mind. Be careful not to go too far with the humor. If you think a joke is funny, others might not find it humorous. 

To get started with a funny email campaign, here are some ideas: 

  • Tell a story that has a funny punchline at the end. This will keep readers engaged until they reach the final line.
  • Have someone on your team write out some funny ghost stories or scary ghost legends using their own words, and then include them in your email marketing campaign as an aside when discussing how much people love horror movies during this time of year. 
  • Include a photo of your employees dressed up so that your brand seems relatable and fun.

Be Useful 

Your email subscribers are interested in your products and services, so you need to give them a reason to buy. Consider offering a coupon code or discount in an email blast or sharing information about seasonal recipes, DIY projects, and life hacks that appeal to your target audience.

If you have loyal customers who already know and love your brand, it’s worth considering sending out an exclusive invitation to join you for pre-Halloween festivities!

Be Scary

It’s not difficult to get into the Halloween spirit, but knowing how to make your emails look scary can be tricky. Luckily, we’ve gathered some of the best tips and tricks to help you create your own Halloween email campaign. 

Use a Halloween-themed template: If you’re sending out an email blast, try using a Halloween theme for your template! You can find tons of free templates online that are perfect for this time of year. They have hundreds of templates to choose from—perfect for any occasion, including Halloween! 

Use a Halloween image: If you don’t want or need a custom template, use one with an idea that fits the season. This will instantly give off an eerie vibe while making sure people don’t mistake it for junk mail. Make sure whatever format or images you use are adaptable for multiple screens. This way, all of your content is readable with functional links to get them to convert.

Be Generous

The most crucial aspect of successful email marketing is building a solid relationship with your customer base. You should always keep this in mind when sending an email blast, and every effort you make should provide value to your subscribers, helping you build trust. 

One way to do this is by giving something away for free or at a discount as part of your Halloween email marketing strategy. You could offer coupons or discounts on products that are already available or give away freebies (such as an eBook) in exchange for their information.

Make it Interactive

  • This is the season to be spooky, and you can create a hauntingly good email marketing campaign with these four interactive suggestions:
  •  Include a call-to-action (CTA): Use this as an opportunity to increase sales by promoting your products or services. For example, if you sell costumes and accessories, include a CTA offering discounts on those products. 
  •  Ask fun questions for your readers and encourage them to respond in some way—whether through an answer or acting on one of your CTAs, such as purchasing something through an online store link included in the email promotion. 
  •  Include a poll question relating to Halloween themes so recipients can choose between a few options. While these questions should relate to Halloween, it’s crucial to involve your brand in some way, so it stays relevant to your objectives.
  •  Offer something unique that isn’t available during any other time of year (e.g., free shipping on orders over $50).

Make it Personalized

This one is self-explanatory, but it’s worth mentioning that personalization shouldn’t be an afterthought. The more you can make your emails seem like they’re coming from a real person, the better they’ll perform. You should use data to your advantage by segmenting your list and creating customized content using information about their interests and preferences. This will make your offers more relevant and increase their likelihood of being opened.

Final Thoughts 

We hope these tips help get your creative juices flowing for spooky season. Remember to always keep in mind how your audience feels about the subject matter at hand, and if they will react positively or negatively when they see what kind of tone or style is being used in an email.

Agency Partner

If you need an extra push, the digital marketing experts at Agency Partner Interactive can help. Our email marketing team can create unique and engaging email campaigns through simple automation and personalization to achieve your brand goals. Contact us today to learn more! 

social-media-branding

Top 5 Tips on How to Design Your Social Media Brand

The first question most businesses ask is: “How can we develop our social media branding?” A brand is how your customers perceive your business. It’s what they think when they see, interact with, or hear about your brand. You should always be thinking about how to build and improve your brand because this will allow you to increase sales and profits and create a better reputation. While designing a social media brand may seem like an overwhelming task, some basic steps can help simplify the process. Below are some helpful tips on developing a successful social media branding strategy:  

Be Consistent

Consistency is key. You’re here because you know that a solid social media presence is one of the most important parts of marketing a business, but did you know that consistency is also an integral part of building your brand? If your branding changes every other week, it won’t make much sense to people who follow you on social media. It’ll be like walking into a room where someone has rearranged all the furniture—you suddenly feel lost and unsure where to sit or what to do with yourself. 

If your brand changes too often, people will think they’re following the wrong account. They might even unfollow if they feel like their time and attention have been wasted by constantly having to adjust their expectations each time they log on. 

If it changes too little, people will get bored quickly, so it’s essential to keep things interesting while providing your followers with up-to-date information about your brand (events, sales, etc.).

Produce High-Quality Content

In the context of social media, content is king. The most effective ways to create the content you post on your social channels are:

  • Write concise, high-quality blog posts that share information with your audience in a clear and compelling way.
  • Create videos that get your message across in an easy-to-understand format. 
  • Sharing relevant articles from other sources (with attribution).

Be Authentic 

Your brand’s identity should be authentic, consistent, and flexible enough to adapt as your company grows. 

People love brands that are authentic and transparent. It makes them more relatable and trustworthy. There are many ways to achieve authenticity, but one of the most effective ways is by being a real person who is honest about what they’re doing, how they feel about it, etc. This can take many forms: sharing personal stories on social media or creating content that shows your personality. 

Developing your brand isn’t easy, so take it one day at a time. Not every post has to be funny or witty. It’s often more relatable when you share struggles or challenging situations to show that everyone makes mistakes and learns from them.

Use Visuals Effectively

Visuals are a powerful tool in marketing, and they can help you tell your brand’s story better than words alone. They also make your audience feel something—you could be creating a feeling of nostalgia or conveying a sense of urgency. Either way, using visuals effectively is integral to social media branding because it helps support your overall brand identity.

Provide Value to Your Audience 

A great way to provide value is by sharing helpful information. You can share tips, tricks, and how-to’s that are relevant to your audience. For example, if you’re a fitness brand, you could share weekend workouts with people who want to stay fit but don’t have enough time during the workweek. 

If you want to take it up a notch, writing and sharing blog posts on topics most relevant to your audience can help them learn something new and establish your industry authority.

These steps will help you create a social media strategy that will deliver results

  • Set clear goals for your social media branding strategy 
  • Figure out who your target customer is 
  • Create a content calendar based on those customers’ needs and wants 
  • Measure your results 

We hope that these tips have been helpful in your journey to creating a social media brand. Remember, there is no one-size-fits-all solution when it comes to social media marketing. It’s important that you put your own unique spin on how your brand will engage with followers and customers on each platform.

Get Started with Agency Partner 

If you’re ready to develop an engaging, effective social media marketing strategy, look no further than Agency Partner Interactive. Our digital marketing experts can help guide you through data-driven decisions to increase traffic, build your brand voice, foster a community of loyal followers, and more. Schedule your free consultation today!

GA4-vsUA

GA4 vs. Universal Analytics: What’s new in Google Analytics 4?

Google Analytics has undergone an enormous transformation in the last few months. The latest version, GA4 (GA stands for Google Analytics), is vastly different from its previous versions but still has many similarities to Universal Analytics, another name you may have heard regarding Google’s tracking solution. In this article, we’ll compare both versions so you can decide which one is best for your business needs.  

Google Analytics 4 comes with a slew of new features

If you’re used to working in GA3, you’ll see the most significant change: you can no longer access your data through the previous interface. While this may seem like a hassle at first, it means Google has added more features and functionality that will benefit your company in the long run.

First, the math in Google Analytics 4 (GA4) is slightly different

When you use GA4, you’ll notice a few things: 

  • The math is more accurate, precise, and faster than the previous version of Analytics. 
  • You may see some different numbers in specific areas of your reports because of this new math. 
  • You can now segment by device type or operating system (e.g., mobile vs. desktop). With Universal Analytics, this was not possible unless you used custom dimensions or segments to do so. 
  • If you have multiple websites set up with GA4, all websites will show up when viewing data across sites in Google Analytics 4 as opposed to just one website showing up with Universal Analytics. Viewing all data for your sites on a single interface allows you to easily see overarching trends and a holistic view of your data. 

GA4 impacts how you access your data

If you’re upgrading from Universal Analytics, there are a few important things to note: 

  • The data is organized differently. While GA1 and GA2 used an Adobe Experience Cloud (AEC) framework, GA3 uses Google Tag Manager (GTM). This means that different types of data points will be accessible in different ways. For example, if you want to see the interaction rate for your site’s home page on desktop browsers, you’ll find it in a completely different place than before! 
  • With GA4, all information is available on your dashboard, which means there are now two ways to view your analytics data: by date range or by dashboard (and sometimes both). Instead of reports, you’ll see dashboards. In Universal Analytics 1 and 2, pulling up your data was like opening an Excel file or PDF report: You could go back and look at any previous month/year/quarter by clicking on a specific date range.

GA4’s new Event-Driven Measurement model takes you outside of the reports page

This is because GA4 is more flexible and scalable than Universal Analytics (UA), meaning it can easily handle larger amounts of data. 

The data model has changed, too: data is organized more like a database than a file folder system. In this database structure, events are now prioritized instead of attached to your dimensions or metrics like they were in UA. This means there are some changes to how you set up event tracking!

GA4 Enhanced Measurement

Enhanced Measurement is the second significant change of GA4. If you’re new to Google Analytics, this will likely be the feature that makes you want to upgrade. 

Enhanced Measurement enables Google Analytics to track all events as they happen on your site—even if they didn’t occur on a page load. This gives you more flexibility and scalability than Universal Analytics ever did; it allows you to track more data without having too much overhead on your servers or slowing down your site for users. In fact, Enhanced Measurement is so powerful that it even lets you track offline conversions like phone calls or emails from visitors who visited your website via an organic search engine result listing (SERP). 

With Enhanced Measurement in place by default with GA4 and some additional configuration changes, most of the work with Universal Analytics has already been done for us! All we need now is Content Groupings or Object Groups—which means everything else in our Marketing Attribution model just got easier too!

GA4’s new Data Model

Those who have experience with databases will recognize this structure as similar. You can think of Google Analytics 4 as if it were an Excel spreadsheet from here on out—except that these keep getting bigger and better over time. 

If you’re considering upgrading to Google Analytics 4 (GA4), now is the time to do it! The new features will help your team work together more efficiently and save time. You won’t have to worry about remembering which numbers you must focus on because they’ll be clearly labeled and distinguished in the reports. And who doesn’t love that?

Agency Partner Interactive

Let our digital marketing experts be your guide as you grow your business. We’re here to help you attract valuable customers, drive sales, and increase leads. Ready to optimize your business with an award-winning media Outbound Marketing Agency? Schedule your consultation now!

wordpress-vs-squarespace

Squarespace vs WordPress: Which is Better?

You probably already know that WordPress and Squarespace are two of the world’s biggest content management systems (CMS). If you’re looking to create a website without any coding experience required, they’re both great options to consider. But which one is better?  

What is Squarespace?

Squarespace is a website builder that lets you create a website without having prior coding knowledge. It’s a SaaS (Software as a Service) company, which means they provide services online. 

When you sign up for Squarespace, it will create your website based on the templates they have available. They have over 100 different templates to choose from, and more are always added. 

Squarespace is meant to be used by non-tech-savvy people who want to set up their websites quickly and easily online with no coding skills required.

What is WordPress?

WordPress is the most popular CMS (content management system) in the world. It’s free, easy to use, and can be built in minutes. WordPress is also open source, which means it’s constantly being improved by tens of thousands of developers worldwide. 

WordPress powers over two-thirds of internet websites today, and over 28% of all new websites start with WordPress as their platform! 

Squarespace vs WordPress: Similarities Between the Two

While you may be inclined to think that the two platforms are entirely different, there are a few things you might be surprised to find out about both. For example, both offer a free trial. This is great if you want to test out their features before committing to one or the other (and not just because these trials are a good way for Squarespace and WordPress to get new customers). 

Both platforms also offer free domain names when you sign up for their hosting plans—so if you’re planning on starting your website soon and don’t already have one picked out, this should also give you some peace of mind! Both platforms also have 30-day money-back guarantees, which means that if something goes wrong with either platform during this period (for whatever reason), they’ll refund 100% of what was paid so far without question or hassle. Finally, both have user-friendly interfaces that make it easy for beginners to get started immediately without needing extra help from outside sources.

WordPress vs Squarespace: Cost Comparison 

WordPress is more expensive than Squarespace. Both have the option to start your website for free, but if you need the bells and whistles like custom domains and eCommerce, then WordPress will cost more than Squarespace. 

WordPress also has a paid version that’s designed for sites with more traffic or users.

Squarespace vs WordPress: Ease of Use Comparison 

Squarespace is a simple website builder that doesn’t require much technical knowledge to use. However, it also comes with limitations in terms of layout and design. For example, if you want your website to look like an eCommerce store, Squarespace doesn’t offer that type of capability. On the other hand, WordPress has more flexibility when building websites because you can customize them as needed without having to code. You can also find tons of plugins for WordPress, which will allow you to add new features or do something unique with your site without having a programming background.

Squarespace vs WordPress: Feature Comparison 

WordPress and Squarespace are both excellent choices for those looking to host their websites. However, the two platforms differ significantly in terms of customization and user experience. 

WordPress provides more flexibility, so you can create a website that looks exactly how you want it to look. This also means you have more control over your site’s functions because WordPress allows for extensive customization through its thousands of available plugins (free downloads). However, this power comes at the expense of security—your site could be vulnerable if not configured correctly or if no updates are applied regularly.

Which One Should You Choose?

Simply put, if you are looking for a do-it-yourself website builder that offers a simple, drag-and-drop interface for building websites, Squarespace could be your option. On the other hand, opt for WordPress if you’re looking to build a website from scratch using customized themes and plugins that run on the WordPress platform at its core.  

The best platform for you depends on what features you need, how often you customize your site and its end use.  

Squarespace is an all-inclusive solution for those who want to create a website without having to know HTML or CSS codes. It allows users to build beautiful websites with minimal effort by letting them choose from pre-built templates and editing features. The plugins are built into each template, so no additional coding is required! This means that moving your site over to another hosting platform will not impact any of your content (which we will touch more on later). 

WordPress is open-source software that anyone can download and use as they please, but it requires some technical knowledge to establish an online presence. For example, if someone wanted to use WordPress as their CMS but didn’t have access to too many resources (web hosting), they would need help from developers or designers who could assist them with getting started with their project/blogging journey!

Agency Partner Can Help

Whether you’re just starting your first website or need a custom WordPress web design complete with hosting packages, Agency Partner has you covered. Our web development experts offer maintenance, support, and custom solutions tailored to achieving your goals. Contact us today and schedule your free consultation!

Digital_Marketing_for_Family_Law_Firms

Your Guide to Digital Marketing for Family Law Firms

If you’re the owner of a family law firm, you know that the digital space is your playground. Your website, blog, and social media presence make up your online marketing strategy. But what if you could go beyond just having an online presence? What if you could use digital channels to grow your business and engage with clients in new ways? This guide will teach you how to market yourself as a family law attorney using innovative digital tools. 

What Is Digital Marketing for Family Lawyers? 

Digital marketing is a term to describe multiple strategies using digital tools to reach potential clients, build brand awareness, increase conversions, and more. Internet marketing can include social media platforms, email newsletters, and technical SEO, among other things. You can use digital marketing to reach new markets, retain clients, increase sales and improve your bottom line. 

Why Is Digital Marketing Important for Family Law Firms? 

The first step to understanding why digital marketing is important is recognizing that your clients are online. Whether no matter the size and location of our firm, most people will find you through the internet. They search for information on Google, check their email online, and visit websites like yours when they need legal representation. 

Digital marketing allows you to effectively reach them where they are without having to pay for expensive billboards or TV commercials. You can also target your marketing efforts based on what’s most relevant to each client at any given time in their lives. Digital marketing lets you help those clients before they need you—and in their preferred ways, like a text message or video. And finally, because digital marketing offers more precise targeting options than traditional advertising strategies used by your competitors (think: radio ads), it’s more cost-effective, easier to track, and easier to see a return on investment. 

The Best Digital Marketing Strategies for Your Firm 

There are many digital marketing strategies for your family law firm. There are so many that you could get lost in the weeds trying to figure out what’s best for you. But don’t fret—we have an easy-to-follow guide that will help you navigate the process and ensure that you make the most of your time, energy, and resources. 

  • Content Marketing – This digital tool is about creating relevant media, like blogs, eBooks, podcasts, and videos, around a specific topic that adds value to your client. The content is then posted across various channels like social media, email newsletters, and your website. It also uses SEO tactics to ensure it appears in search results.  
  • Social Media Marketing – This involves posting updates on social media platforms such as Facebook, Twitter, and LinkedIn. 
  • Email Marketing – This refers to a series of emails targeted for lead nurturing, driving sales, updating services, and more. Email marketing is highly effective since it targets specific groups of your subscribers. 
  • Paid Advertising – When people search online using keywords related to their legal issue (such as “family lawyer near me”), ads relating specifically to these searches appear at the top of their search results page. This increases your visibility, making searchers more likely to click and explore your page. 
  • Video Marketing – With more than 2 billion monthly active users worldwide now watching videos on YouTube alone every month, it’s clear why video marketing has become such a powerful tool when trying to reach prospective clients through digital channels. 

How To Get Started With Digital Marketing for Your Family Law Practice

There are a few important things to keep in mind for your digital marketing strategy. The first is that you have to use the right tools. Some of the most common tools include websites, social media, and email. These are good places to start because they’re easy to set up and effective at reaching new clients. 

Secondly, you need an effective digital marketing strategy in place before you start using these tools. This will ensure that your efforts lead directly toward your business goals (such as generating leads or increasing brand awareness). 

Digital Strategies for Your Family Law Practice 

Social media is great for getting your name out there and connecting with potential clients. It also allows you to target specific markets based on demographics, use cases, and geolocation, which can help you increase your client base in particular areas. Google ads help promote your practice and engage with them from search engines like Google or Bing. If a potential client searches for “family law firms,” they’ll see a list of results that includes yours at the top—and if it’s relevant to them (because it fits their search query), they’ll click through and learn more about your practice. 

SEO stands for “search engine optimization,” which means optimizing content such as blog posts so that Google gives them higher rankings than others when someone searches for keywords related to what you do (like “family law”). This drives organic and paid traffic to your site while staying ahead of your competitors.  

With the right strategies in place, your legal services can reach clients at their level and have a significantly better chance at conversion. 

Digital Marketing Is the Best Way to Reach People Who Need Legal Services 

The benefits of digital marketing for family lawyers are widespread and multifaceted. From cost-effectiveness to improved communication with clients, digital marketing has proven invaluable for family law professionals. 

On the other hand, traditional forms of advertising can be expensive and ineffective — especially if you’re not tailoring them to suit your business or practice area. Digital marketing allows you to get scalable results at a fraction of the expense, making it an essential part of any lawyer’s marketing strategy at every stage.

Get Started With an Award-winning Digital Marketing Agency 

Agency Partner Interactive can help your family law firm reach new markets, generate leads, and drive revenue like never before. Unlike other digital agencies, our marketing experts become part of your team—a partner that understands your market and goals and how to achieve them. We can help family law firms of all sizes and budgets achieve digital dominance. Schedule your consultation today! 

FastTech-2022-Award-Tech Titans

Dallas Innovates: Tech Titans Announces 22 Fast Tech Companies of 2022

First Published on Oct. 6, 2022 at DallasInnovates.com. Authored by Lance Murray

Tech Titans, the Richardson-based tech industry group, released its list of Fast Tech companies, the 22 fastest-growing technology companies in North Texas based on three-year revenue growth from 2020 to 2022.

Dallas Innovates - Tech Titans - Fast Tech Awards 2022The organization said that the ranking is compiled from nominations that were submitted directly to Tech Titans, and from independent research using publicly available information conducted by Moss Adams and Comerica Bank.

The final rankings will be announced during the Tech Titans Awards Gala on Oct. 27.

2022 Fast Tech Companies in Alphabetical Order

5Q Cloud
Don Goldstein, CEO
The company provides solutions through its own Virtual Private Cloud Services with data centers in Atlanta and Dallas.

Agency Partner Interactive
Muhammad Younus, CEO
The firm helps growth-focused businesses achieve ROI-driven strategies by providing bespoke custom web design, website development, and digital marketing.

AmplifAI
Sean Minter, CEO
An AI-driven performance enablement platform built for enterprise teams.

Chargeback Gurus
Srii Srinivasan, CEO
e-commerce chargeback and fraud prevention specialists. 

Cloud Ingenuity
Suzanne Kosub, CEO
A trusted partner in technology that focuses on business, architectural and organizational outcomes by aligning people, process, technology, and data.

Cypher Learning
Graham Glass, CEO
An Al-infused platform is empowering schools, businesses, and entrepreneurs worldwide.

EmpowerMX
Dinakara Nagalla, CEO
A software suite dedicated to helping airlines and MROs plan, execute, and optimize their operations.

Entouch
Jon Bolen, CEO
The company delivers sustainable solutions that reduce energy usage, drive profitability, and simplify facility management for multisite operators.

Lone Star Analysis
Steve Roemerman, CEO
A provider of predictive and prescriptive analytics and guided artificial intelligence.

Newline Interactive
Kevin Wang, CEO
A global leader in interactive touchscreen displays.

Ntegrated Solutions
Mark Floyd, CEO
An IP telephony firm specializing in communication solutions for small- to medium-sized businesses.

o9 Solutions Inc.
Chakri Gottemukkala, CEO
The provider of a knowledge-powered analytics, planning, and learning platform for next-generation global enterprises.

ParkHub
George Baker, founder and CEO
A provider of parking management systems that offer a birds-eye-view of parking lot operations.

Perry Weather
Colin Perry, CEO
A provider of real-time emergency weather and lightning alert systems.

Qentelli Solutions
Prasanna Singaraju, CEO
Digital and cloud transformation through DevOps implementation, automation, agile transformation, AI and deep learning.

Siepe LLC
Michael Pusateri, CEO
A public cloud-managed services and data analytics provider addressing the technology needs of asset managers.

Take Command Health
Jack Hooper, CEO
The company focuses on employee health benefits at an affordable price.

TimelyMD
Luke Hejl, CEO
A student-centered platform that is designed for digital natives. Its solution offers on-demand access to mental health and medical care and a diverse, culturally competent provider network.

Trintech
Teresa Mackintosh, CEO
A leading provider of financial software empowering the offices of finance to maximize value within their organizations.

Velo ITG Holdings LLC
Taylor Toce, CEO
A managed IT services provider focused on providing businesses with the technology and support they need to achieve maximum velocity in their markets.

Zimperium
Shridhar Mittal, CEO
A mobile security company that’s purpose-built for enterprise, securing both mobile devices and applications so they can securely access data.

Plus, meet the 43 finalists for the Tech Titans Awards

Last month, Tech Titans announced 43 finalists for the Tech Titans Awards who also will be honored at the event.

You can see that list here.

Lifecycle_marketing_tips

Lifecycle Marketing: What Is It & Why Do You Need It?

Expert Tips For Lifecycle Marketing: What Is It & Why Do You Need It?

If you’re familiar with the idea of a “customer journey,” then you’re probably familiar with lifecycle marketing as well. The term “lifecycle marketing” refers to a marketing strategy developed around an individual consumer’s path through each stage of the buying process. Understanding each stage and how to influence your prospects’ behavior at those stages is essential to creating a successful lifecycle marketing strategy.

What Is Lifecycle Marketing?

Lifecycle marketing is a tactic that engages customers at every stage of their journey. It’s not just about creating awareness and driving traffic to your website; it’s about engaging with them throughout the entire experience.

From awareness to engagement to conversion, lifecycle marketing is a 360° approach that includes all channels and touchpoints, including paid media (such as Google AdWords) through organic search results to maximize your online presence across the web. Once you’ve created a strong foundation for your business by establishing yourself online with clear messaging across all channels and touchpoints, you’re ready to focus on selling products or services directly through those channels (including email).

Lifecycle marketing isn’t one specific campaign but rather multiple campaigns working together in tandem over time. It isn’t just about advertising; it’s also about offering valuable content that helps people make informed decisions so they’ll eventually become customers themselves!

Is Lifecycle Marketing Important?

As a marketer, you’re probably always looking for ways to increase customer retention and improve brand loyalty. Lifecycle marketing can help you to achieve these goals.
For example, suppose your goal is to increase the number of customers who make repeat purchases. In that case, lifecycle marketing will help you understand why some customers stop shopping with you and what motivates them to return. You’ll also be able to identify the types of offers most likely to be successful with different groups of customers at different stages in their journey with your company or product line.

If your goal is simply “more sales,” then lifecycle marketing will be essential because it gives insight into which customers are more likely than others (based on past behavior) to buy from you again in future months or years. This information allows you to better target options when deciding which media channels should receive ads from various departments within an organization.

It should also be noted that lifecycle marketing can help increase sales with existing customers by identifying what they’re looking for and when. For example, if your company sells a product or service with multiple uses, it’s essential that each customer knows about all of them, especially if those uses aren’t obvious. If a customer buys from you once but doesn’t come back because they didn’t realize the multiple benefits from their purchase, it’s a lost opportunity for both the customer and the business.

What Is the Customer Journey?

The customer journey is the process of a customer’s interaction with your brand. It’s a series of touchpoints across all channels, from initial awareness to purchase and beyond. Each touchpoint is an opportunity to engage with your customers, but it takes an understanding of where you stand in the journey to make profitable and informed decisions about how you interact with them.
Now that we have a better sense of our customer’s lifecycle journey, where do we go from here?

A comprehensive lifecycle marketing strategy is essential to keep prospective customers engaged with your brand and help them transition from one stage of the customer journey to another.

It’s critical to keep in mind that a customer journey is not one-dimensional but rather a series of touchpoints with your brand. This can include when you’ve just bought a product and are using it, or even if they’re browsing the web after seeing an ad for you online and decide to explore further.

Every interaction with a customer is another opportunity to build trust and loyalty, which will help them transition from one stage to another in the lifecycle marketing circuit.
There are many ways to track the lifecycle of a customer and execute lifecycle marketing strategies. But the most important thing is to start with your target consumers—what they want, where they’re coming from, their problems, and how you can solve them.

Agency Partner Interactive Can Help

If you’re looking for an experienced internet marketing agency to help your company achieve digital dominance, look no further than Agency Partner Interactive. Our digital marketing specialists are experts at tracking customer journeys at every stage of the funnel. We conduct extensive market research before developing multiple layers of digital marketing solutions. This includes proven SEO techniques, paid ads, social media marketing, and branded content campaigns that help businesses of all sizes reach their goals. We’ve earned our place as one of the best SEO companies in the United States by providing scalable results to business owners like you every day.

Ready to get started? Schedule your free consultation now!

SEO_for_Law_Firms

How to Take Advantage of Local SEO for Law Firms

Expert Tips For How to Take Advantage of Local SEO for Law Firms

The legal field can be tricky to navigate, but with the help of localized SEO strategies, it doesn’t have to be. Local search engine optimization (SEO) is a process that helps law firms rank higher in organic searches for certain locations. It differs from traditional SEO because it focuses on specific geographic areas rather than keywords and phrases. While it may seem intimidating at first glance, local SEO is quite simple—and it can be an incredibly effective strategy for generating leads and new business opportunities for your firm! 

Understanding Local Lawyer SEO 

If you’ve never heard of local SEO, that’s okay. It’s a relatively new form of online marketing—and one that has the potential to be especially helpful for law firms. The basic idea behind local SEO is simple: it allows you to rank highly in Google searches when someone types in your city’s name or zip code while searching for legal services. Search query examples are “lawyers near me” or “Dallas law firms.” 

While this may sound similar to traditional paid advertising, there are some key differences. First, with paid ads (such as those on Google AdWords), you pay every time someone clicks on your ad and visits your website. With local SEO, there are no costs associated with each visit—as long as the person typing in their information correctly matches what they’re looking for. Second, paid ads tend to appear at the top of search results based on how much advertisers have spent; local SEO means appearing at the top simply because people want what you offer nearby! 

Start With Your Google My Business Listing 

Google My Business listings are essential for local SEO because they’re how you get your presence on Google Maps. 

Google My Business listings aren’t automatically created for you when you set up a business, so if you don’t already have one, create one here. 

Once you’ve filled out all the required fields and submitted your listing, it may take up to 30 days before your profile appears on Google Maps. In addition to creating a listing on Google Maps, make sure that any other platforms (like Facebook) where people might look up information about your law firm also display accurate information about its location(s). 

Work On Your Law Firm Website 

Your website is the most important tool to get new clients and keep existing ones. There are a lot of things you need to consider when developing your website, including: 

  • Content—What kind of content will be on your site? Is it helpful or just a bunch of legal jargon that no one can understand?
  • Design—Is your website intuitive and aligned with your brand image?
  • Usability—Are all your links and features accessible across all devices and browsers? 
  • Navigation—Can people find what they’re looking for quickly and easily?

Get Your Website Reviewed by a Professional 

One of the best things you can do for your law firm’s local SEO is to get a third party to review your website. You may have a local SEO specialist or a local law firm that you’re already familiar with, but hiring someone with experience in both industries might make sense. If none of those options fit the bill, consider working with an SEO agency, like Agency Partner Interactive. Getting a new perspective will help ensure your site is up-to-date and functional and that your website architecture is optimized, especially if you’re new to local search optimization or updating an older site. 

Use Geotags 

If you publish any social media content, ensure you include geotags. Geotagging is simply labeling your posts with the location of your firm. Doing so is a simple way to increase your brand awareness and let potential customers know where to find you. 

Geotags for videos are equally important. When someone shares a video on Facebook or YouTube (which both use Google Maps for location data), their audience can see where the video was shot if it was uploaded with appropriate tags. 

Ways to Incorporate Local SEO for Law Firms 

You can incorporate local SEO for your law firm in several different ways. Local SEO, or lawyer SEO that focuses on getting exposure for attorneys in front of their prospective clients in their primary business location(s), is a part of internet marketing that many firms overlook. 

Optimize Your Website 

This will help people find you when they’re searching online and ensure that you’re properly indexed on search engines like Google and Bing. Most importantly, it will improve your chances of ranking well on those searches when someone types in keywords related to what you do (e.g., “personal injury attorney” or “criminal defense lawyer”). 

Create Geotargeted Content 

People will be looking for your services nearby, no matter what industry or location you’re in. A way to target this market is by creating useful content related to your location and services. Some content topics can include: “How much does an average personal injury case cost?” or “Which attorneys specialize in green card cases?” By answering some of the most asked questions your audience searches, you can establish credibility and call them to action. After creating your content, post them on social media channels like Facebook or LinkedIn so they rank higher when people search for relevant terms.  

To summarize, if you want to appear in local search results, you must optimize your website and content.  

Agency Partner Interactive 

Local SEO benefits many businesses but offers key advantages for law firms. Potential clients will always search for lawyers to take on their cases, and ensuring you’re top of mind is essential for generating new leads. A successful strategy means optimizing your law firm website for local SEO and publishing any content with correct meta tags, descriptions, and geotargeted keywords. Whether you’re just getting started with local SEO or have an established practice, improving your outreach and visibility will help your firm stay agile and successful. The SEO experts at Agency Partner Interactive have worked extensively with law firms of all sectors and sizes. We can help you develop a data-driven local SEO strategy to accelerate growth and drive revenue. Schedule your free consultation today!

Reel_Marketing

Reel Marketing for Beginners – How to Promote Your Business with Reels Marketing

Expert Tips For Reel Marketing for Beginners – How to Promote Your Business with Reels Marketing

There’s no denying that video is one of the most powerful marketing tools today. It conveys more information in a shorter amount of time, and it appeals to people on an emotional level that text cannot. Instagram Reels leverages this to create videos targeting consumers based on their needs and interests. If you have a product or service your customers are interested in but don’t know about, consider using videos as a part of your marketing strategy! 

Stay Ahead of the Competition 

Instagram Reels is a new way to share your story with customers and prospects. It’s an effective medium for showcasing your company’s culture, values, and people, engaging with them in a unique and personal way. By giving your customers a face to the label through Reels Marketing, you can stay ahead of your competitors.  

If you’re new to Reels Marketing or unsure if video works with your business, you’re not alone. Getting creative in a space you’re unfamiliar with can be daunting, but it’s necessary for today’s digital market. Fortunately, Agency Partner Interactive has worked with brands of all sizes and industries to create effective social media campaigns that boost brand awareness and drive conversions. Contact us today to get started! 

Expand Your Reach 

Social media marketing is an excellent, cost-effective way for small business owners to promote their services. When done correctly, you can reach a large market of potential customers without increasing overhead.  

The most important aspect of Reels Marketing is to create relevant, engaging, and unique video content. While there aren’t many rules and regulations about what you can post, brainstorming ideas and executing them in a way that’s consistent with your brand is crucial. Some of the most effective types of Reels Marketing include: 

  • Funny content
  • Interactive content (polls, games, etc.)
  • Authentic/”Behind the Scenes” content
  • Relatable content
  • Content that reflects your brand values
  • Trendy content
  • Nostalgic content

Foster Trust 

Your content must be authentic and genuine. No one buys from a company that doesn’t feel trustworthy, so ensure you’re sending the right message. 

Reels are an excellent way to promote your company and engage with potential customers because they allow you to tell your story. Sharing your experiences, struggles, and success stories allows the viewers to connect with you on a personal level. Customers that relate to your brand will be more likely to engage and convert.  

Have Fun with Your Viewers 

When it comes to video, humor is your best friend. People love watching funny videos, and you can use this to your advantage by making your content entertaining and relatable. 

If there’s something about your company culture that makes it unique from other companies out there, show it off! Those aspects through videos benefit businesses no matter what industry they’re in because consumers want originality when buying products/services from companies. 

Educate Your Audience 

Instagram is filled with entertaining reels. But what about those that want to learn something new? That’s where you can fill the gap. 

Educational Reels can be about your industry, products, and services. Inform your audience about what products you offer, their specifications, and how they benefit your target audience.  

Feature Your Employees 

When you think about it, your employees are your best ambassadors. They know what it’s like to work for you, and they can speak to the quality of their experience. So why not put them in front of the camera? 

Sharing employee stories are effective ways that will help build trust with potential clients and customers. These stories could be as simple as saying why they love to work for your company, a day in the life, or behind-the-scenes content.  

Competitions and Giveaways 

Giving away prizes and coupons is a great way to get people excited about your brand. People love free stuff, especially if it’s something they want, so giving away gifts will make them more likely to share and engage with your content. 

A giveaway is a great way to increase your follower count, build trust, and generate excitement for what might come next!
 

Time to Get Real About Instagram Reels Marketing 

Reels Marketing presents a unique opportunity to show off your brand personality, build trust, and engage with customers on their level. They are also cost-effective and easy to create. With an effective strategy, they are extremely valuable for businesses of all sizes.  

The digital marketing experts at Agency Partner Interactive have experience with Reels and content marketing campaigns for companies of multiple industries and budget sizes. Whether you’re new to this content medium or looking to revamp your strategy, our strategists can help. Schedule your free consultation today!