holiday-marketing-trends

Holiday Digital Marketing Trends for the 2022 Season

It’s that time of year again when everyone starts thinking about the holidays. But what does “holiday” mean in a digital world? For many retailers and brands, it means an uptick in traffic, sales, and engagement. It also means a whole new set of challenges for marketers who want to make sure their businesses are ready for the surge in traffic. That’s where this article comes into play: we’re going to share our top tips for getting your brand ready for the holiday season—whether that means you want to boost your SEO rankings or increase conversions on your e-commerce site!

Inflation-Driven Promotions are on the Rise

Promotions are a great way to reach more customers and increase sales. But they can also be used to boost brand awareness, increase customer loyalty, and generate powerful word-of-mouth marketing campaigns that drive new business.

Inflation-driven promotions are on the rise as companies look for ways to keep costs down while still increasing their customer base. However, there is a risk involved in offering deep discounts—you may lose money if you don’t sell enough products or if your product isn’t worth full price when you do sell it out.

First-Party Data Takes a Front Seat

First-party data is becoming increasingly important. With the rise of AI and machine learning, you can get valuable insight into your customers’ preferences from the data that you collect from them.

First-party data is more accurate than third-party data because it comes directly from your customers while third party is collected by other companies on behalf of advertisers who then try to sell it back to them (at a premium). Your first party offers a more intimate picture of each individual user which makes it easier for marketers to tailor their messages accordingly – leading up closer towards what they actually want rather than what some company thinks they should want based on past behavior alone!

Shoppable Live Streaming Will Be Everywhere

Live streaming is a great way to engage your customers, build trust and show off your products and services. Shoppable live-streaming allows you to add interactive features such as polls, quizzes and giveaways. You can allow customers to shop directly from the stream by simply swiping up or adding items directly from their saved shopping carts.

You can also use live streaming to show off your products and services. Showcase new products that are being launched for the holiday season or highlight any special offers you may be running at the same time.

Stretching Out the Holiday Digital Marketing Calendar

Holiday digital marketing isn’t something you can wait until the last minute to plan for.

The holidays are the time when most consumers make their buying decisions, so this is one of the most important times of year to be a part of your customer’s lives. The holiday season starts earlier each year. If you’re planning your first holiday marketing strategy (or if it’s been a while since you’ve done one), now is the time to start planning!

The key to success with any digital marketing campaign is planning, and that goes double for the holidays. You’ll want to start preparing by creating a list of goals based on what they are looking for in their next purchase and any pain points that may be preventing them from making those purchases today. Then get creative about how you might solve those problems through content or offers that bring them back into your brand’s universe again and again throughout December.

Start Your Holiday Campaigns Early

If you’re looking to boost your holiday marketing efforts and be in front of shoppers at the right time of year, we recommend planning for the holidays as early as possible. This doesn’t mean you have to start your campaigns in January or February—you can even begin them in spring!

The holidays are not as far off as you might think. In fact, they’re right around the corner! That means you don’t have much time to get your digital marketing campaigns in order. You should start planning for holiday promotions and content upgrades as soon as possible so that when November rolls around (and it will), you won’t be scrambling to put together all of the pieces.

Make Sure to Know Your Audience

Knowing your audience is of paramount importance. You need to know what they like and don’t like, what they are looking for, what they are likely to buy, and what they need to know. Knowing who your target market is will help you craft a message that resonates with them and give it the best chance possible at performing well in the marketplace.

So, if we take all of these factors into consideration when creating our digital marketing campaigns for this holiday season, then what can we expect?

Be Ready When Shoppers are Buying

With the holiday season in full swing, now is the time to make sure you’re prepared for those last-minute buyers. Having your campaigns ready to go and channels in place will help you provide a seamless experience for your customers. A strong plan to communicate with both customers and employees will also ensure that everyone is on board with the company’s digital marketing strategy.

Make Sure You Have All of Your Shopping Channels Ready to go

The best way to prepare for the season is to make sure all of your shopping channels are ready. If you don’t have a mobile-friendly site, or if your eCommerce store isn’t optimized for mobile devices, then chances are that you’re missing out on a large number of sales.

Conclusion

As we move into 2022, digital marketing will continue to play an important role in holiday shopping. From the trend of inflation-driven promotions to the growing need for first-party data and shoppable live streaming content, there are plenty of new opportunities for marketers to get creative with their campaigns and expand their audience’s reach. As always, we’re excited about what lies ahead!

Our team of experts is ready to provide bespoke web design and development, internet marketing expertise, social media marketing, email marketing, content strategy, and SEO. We know that every business has its own unique needs—that’s why we tailor our services to fit yours!

We’re confident that our approach will help you achieve your goals, whether they’re building brand awareness or increasing sales. Send us your proposal today!

Content-Management-Process

How To Rock Your Content Management Process

Content management is one of the most important processes for any business, but it’s often overlooked. If done correctly, content management can help your company increase its reach and improve customer satisfaction. The key to effective content management is having a clear process for creating and managing content across all departments. This process will ensure that everyone knows what they need to do in order to add new blog posts, create new email campaigns or even send tweets from your Twitter account.

What Exactly Do We Mean By Content Management?

Content management isn’t just about creating content. You also need to manage it, which might be a lot more difficult than you think.

Content management is not just about managing the actual content itself (like making sure it’s formatted properly and has been edited properly). It’s also about organizing that content in a way that makes sense and will be easy for others in the organization (or outside of it) to find when they need it.

If your marketing strategy relies heavily on blogging, then you know all too well how much time goes into creating engaging blog posts on any given topic: researching, writing and editing every single article before publishing them online for everyone else in your company to see—and hopefully share!

What Tools Do You Need for Content Management?

Your needs will vary depending on the size of your business and the frequency with which you release new content. The tools you use can be as simple or as complex as you need them to be. For example, if your company only has one website and no social media accounts, then a basic spreadsheet could work just fine for managing your content creation process. If your business is more complex and has multiple websites, social media accounts, branded emails, and newsletters to send out regularly—you’ll want something more advanced than a spreadsheet!

Here are some options:

  • Google Docs – A free tool that allows multiple users to edit documents at the same time
  • Trello – A free project management tool for organizing tasks across teams
  • Evernote – A free note-taking app that syncs across devices

How to Develop a Content Management Process

Content management is a process that allows you to manage and update your content across all devices. It’s important for everyone in your company because it helps keep your content consistent, allows you to make changes quickly, and improves search engine optimization (SEO).

In order for a company or business with multiple employees or teams to effectively work together on creating and distributing their digital presence, there needs to be a central place where all of their information can be organized. A good content strategy will help coordinate these efforts by providing guidelines on how specific groups should interact with one another when creating new content.

It’s also important because it makes sure all content created by different teams throughout an organization has similar style, tone and voice — making it easy for people outside of marketing who aren’t familiar with the brand’s voice or subject matter have access as well.

Determine What Types of Content to Manage

When deciding which content types to manage, you must consider the needs of your business. A large retail chain may use a different set of content types than a small local bakery, for instance. You may also want to consider how much time and resources you have available for managing your CMS. If you only use one or two simple templates for all of your pages (which is perfectly fine), then it might be easier just going with those rather than creating a whole bunch more complex one.

However, if there are certain areas where having different layouts on each page would make sense, go ahead and do it! There’s nothing wrong with doing something more complicated just because it makes sense in the context of what you’re doing; after all, that’s why we’re here: so that our clients’ businesses can run smoothly while they focus on growing their revenue streams instead getting bogged down by tedious coding work that takes too much time away from them doing other things like making sales or talking with customers directly about what they need us to build next time around.”

Assemble Your Content Management Toolstack

There are many types of content management tools, but they can be categorized into three main types:

  • Tools that manage your entire platform (e.g., WordPress)
  • Tools that focus on specific segments of the content lifecycle
  • Smaller task-specific apps that generally plug into one other CMS or platform.

Create a Clear Tagging Structure

Tagging is the process of assigning keywords to content, which can be used to organize content and make it easier to find. Search engines use tagging as a way to organize their index of websites, so tagging your website’s content will help improve your SEO efforts.

Tagging can be done in two ways: manually or automatically. Manual tagging involves writing down all of the words that describe an article or piece of content before publishing it online—for example, if you were writing about “how to rock your company’s content management strategy in 2022,” you’d write this down somewhere on the page when you publish it online. In both cases, tags should be short and precise so that Google reads them correctly when crawling through website pages during its search engine algorithm updates (which happen approximately every few months).

Build Workflows for the Creation of Content

Workflows are a series of steps that help guide the creation of content, and they can be used across multiple types of content. For example, you can use a blog post workflow to create your company’s blog posts or you can use a video workflow to make videos for social media.

Create a Process for Auditing Content

Auditing content is an essential part of the process, but it’s often overlooked or skipped. You may think that you have no need for auditing because your content isn’t broken, but that can be an expensive assumption to make. Auditing helps you keep track of what you have and what you don’t. It also helps identify gaps in your content and duplicate information so that you can create a roadmap for creating new pieces of content, or updating existing ones to meet the needs of your customers and clients (which we will discuss later).

Auditing can be done manually or through software programs like Google Analytics. The benefit of using software is that it allows for greater consistency across all audits; however, a manual audit allows for thoroughness when checking on unique pages such as landing pages and contact forms in addition to standard product pages.

Conclusion

Content management is a vital part of any digital marketing strategy. It helps you keep your website up-to-date and relevant, as well as ensure that your other platforms are communicating a consistent message. Remember: every business is different, so it’s important to think about what processes will work best for your company!

Our digital marketing experts at Agency Partner Interactive can develop a compelling content management process that engages with your audience, drives brand awareness, and accelerates your business growth.

Start the new year strong and schedule your consultation today!

google-search-essential

What the New Google Search Essentials Tell Us About SEO

Google’s search engine has been the center of many SEO discussions over the years. With recent updates, Google has been making it harder for SEO experts to game its algorithm with black hat methods. That said, there are still ways to optimize your website for organic search results. In this post, we’ll discuss some of these changes and how they can impact your SEO strategy moving forward. 

 Don’t Overlook Technical SEO 

If you’re not familiar with technical SEO, here are some key points to keep in mind: 

  • Make sure your site is fast. Google recommends loading under 1 second on both desktop and mobile, so if you need help improving site speed, consider scheduling a consultation with an Agency Partner SEO specialist. 
  • Use HTTPS instead of HTTP whenever possible. You should also use HTTP Strict Transport Security (HSTS) headers to prevent accidental communication over an insecure connection.  
  • Ensure all your pages have schema markup and structured data implemented correctly. 
  • Finally: Use Google Analytics! It might seem obvious but having analytics built into every aspect of one’s marketing strategy makes everything easier when trying to figure out what content performs best among visitors (areas needing improvement) and where visitors come from most often (which sources should be prioritized). 

Stay Up to Date with Google Spam Policies 

Google spam policies are constantly changing. It is important to stay up-to-date on these changes, as they can impact your rankings in search results. 

Google’s spam policies are significant for SEO. It’s one of the most common reasons sites get penalized or removed from Google’s index. A good rule of thumb here is that if you are unsure whether something could be considered “spammy” by Google, then you should avoid doing it altogether and stick with what works best for your site overall. 

Use Google’s SEO Starter Guide  

Google SEO starter guide is loaded with resources for SEO improvement, and it’s a great place to start. It covers many of the basics and offers areas to build your strategy. 

The Google SEO guide covers topics like: 

  • What is Search Engine Optimization?
  •  Why does Google care about SEO? 
  • How does search work? 

It also covers more advanced topics, like how to make content easier to read by using headings and subheadings, optimizing images in your blog posts, or learning how Google ranks sites based on their authority and trustworthiness. 

Refer to ‘Key Best Practices’ For What Content Google Wants to Rank 

With the new Google Search Essentials, it is clear that Google wants to rank content that answers people’s questions and provides valuable information. This means you need to create content that your users will find helpful and reliable. 

In addition to being helpful, this new ranking signal also requires that your content be unique and original. This can be a challenge for many marketers who are creating similar content across their brands. They want to avoid making something that looks like a replica of another piece of work they have done or might do again in the future. To accomplish this task, content writers need strong keyword research skills to identify topics with high search volume but low competition. 

Pay Attention to Google’s Advice 

The new Google Search Essentials are all about providing helpful, reliable, and unique content that serves people first. Paying attention to these guidelines is important because they’re the baseline for how Google ranks your work. 

In other words, if your content doesn’t meet these criteria, you will be penalized by Google’s search algorithm—even if you’re an established website with hundreds or thousands of content pieces. 

Craft a Strategy Around Google’s Quality Questions 

If you’re not getting a lot of traffic, or if your traffic isn’t converting into leads and sales, then it might be because your content isn’t great according to Google. 

Google wants to ensure that the content on its search engine is helpful, reliable, authoritative, and relevant. To do this, they have created a new series of questions they will ask potential customers after reading some of your content. These questions will appear as part of the Google Search Bar when someone searches for local businesses like yours. 

Don’t Sleep on the Quality Rater Guidelines 

Quality raters are Google’s internal team of reviewers who evaluate the quality of websites and help determine whether they should be rated in search results. This is a big deal because the more relevant and high-quality content you have on your site, the more likely you’ll rank higher in Google’s algorithm. 

Quality raters were introduced in 2012 as an effort to get feedback from real people about how well or poorly certain websites were performing. These individuals don’t have any power over what appears in search results. Still, they can flag instances where sites seem deceptive or spammy so that Google engineers can address them accordingly when developing new algorithms. Because these rater guidelines are updated often, web admins need to stay alert for any changes that impact their strategies for improving site quality and performance online. 

The main takeaway here? Quality raters aren’t just imaginary beings; they’re real people who work at Google! And while we can’t see their faces—their influence on how we view technology today cannot be denied. 

Final Thoughts 

Google is constantly changing its search engine algorithm to improve its user experience. They will continue to prioritize relevant, valuable, and unique content rather than how many keywords are implemented.  

This is just the beginning of Google Search Essentials. As more people use it and provide feedback, we expect it to evolve further to meet the demands of the digital world.  

Agency Partner Interactive 

SEO is highly complex and can be challenging to navigate without the skills of an expert. Luckily, Agency Partner Interactive has a team of SEO specialists dedicated to optimizing and improving our clients’ websites and content. Our work has earned us awards, such as one of the Best US-Based SEO Agencies by BestSEOserviceCompanies.com and Top Web SEO Company in Texas by Design Rush. Drive organic traffic, conversions, and revenue like never before by scheduling a consultation today! 

organic-click-through-rate

How To Improve Your Content’s Organic Click Through Rate

Click-through rate (CTR) is a key metric for web content, particularly for internet marketing campaigns. Click-through rate helps you measure the effectiveness of your content, so you can make adjustments to improve it. This article will explain what a click-through rate is and how you can optimize your site’s CTR to rank higher on search engine results pages (SERPs). 

What Is a Click Through Rate? 

Click Through Rate (CTR) is the percentage of people who click a link. It’s a metric that indicates user engagement and how well your content is performing. 

How To Improve Click Through Rate 

To improve your organic click-through rate, you need to optimize the headlines, meta descriptions, and content of each webpage that you want to rank for. 

The headlines are what people see first when they search for something. Make sure it’s compelling enough to make them click through to your page. Meta descriptions are the short snippets of text that appear under each search result listing in Google and Bing SERPs. Optimize these as well so that they describe what can be found on your website without being too long-winded or spammy. They should also be relevant and include keywords related to your business or product/service offerings. 

Optimize Headlines 

Your headline will entice the reader to click on the link by making them curious or answering their questions before they even ask them. If you don’t have a good headline with keywords implemented, your content will be easy to miss and may get lost in the sea of internet information. 

Here are some best practices: 

  • Use a descriptive headline – A descriptive headline has keywords that tell people what they can expect to read in your article. It should be something that would catch their eye and make them want to click on it.
  • Be unique – Make sure you stand out from other headlines by using something different than everyone else is doing right now (this could include using puns or humor). You can also try changing the order of words in standard phrases like “how to” or “the best way” so that it still makes sense but doesn’t look like every other title out there. 

Meta Descriptions 

Meta descriptions are the snippet of text that appears below the title on a search result, and they’re the first thing users see when they land on your page. This is your chance to entice them with a short, engaging description that will compel them to click through to read more. 

It makes sense that SEO experts want you to include keywords in meta descriptions because it will help get your content ranked higher in SERPs. However, while keyword optimization is important for SEO purposes, it can be difficult if you focus too much on them and end up writing something overly promotional or generic instead of concise and informative—which is what Google wants from meta descriptions anyway! 

Content To Spark Interest   

This is the key to creating content that will get you more organic clicks. If your audience isn’t interested in what you’re writing, they won’t share it with their friends, who won’t be inclined to click on it. You must consider what will spark the interest of your target audience and what format that information should take for maximum impact. The following are some basic guidelines for creating engaging and effective content: 

  • Relevancy: Your content must be relevant to your target audience. Relevance is one of Google’s ranking factors, so if someone visits your site or clicks on your blog post and finds the information misleading or off-topic, it will hurt how your audience perceives you, and your rankings will suffer.
  • Approachability: Ensure your content is easy to understand for anyone looking for information. A well-written article should be easy enough so anyone can understand its main points without needing any prior knowledge about them beforehand. Don’t make people work too hard when reading your articles! If your point doesn’t come across clearly or if you’re using too many complex terms, your readers may not engage and convert.

User Input Optimization 

After all the hard work you put into writing the content, it would be a shame if no one clicked on it. Your goal is to get your visitors interacting with your content as much as possible, and one of the best ways to do this is by including user input optimization. 

User input optimization includes features like: 

  • Comment Form: Give visitors a way to interact with your content by asking them questions or encouraging them to share their opinions or experiences in the comments section. This will encourage more visitors to engage with your site and click through on links contained in the comment box.
  • Contact Form: If people don’t feel comfortable leaving comments online, they may be more inclined to contact you directly by filling out a form. Your form can ask for just an email for newsletter subscriptions or something more in-depth like your client’s pain points, address, mailing info, etc.

Conclusion 

Your content’s click-through rate is essential for ranking higher on SERPs. As you can see, there are many ways to improve your CTR, and it’s not just about using keywords. Ensure your users have a positive experience with your content so that they stay longer on your site and engage with you.  

Agency Partner Interactive 

Digital marketing is all about constantly optimizing, staying agile, and improving. Our transparent communication process keeps you in the loop every step of the way as we help you create engaging content, optimize your website, and sustain your digital presence. Get a proposal from Texas’ top digital marketing agency! 

SEO Split Tests

How To Stay on Top Of SERPs With SEO Split Tests

SEO has always been an evolving practice, but in the last few years, it’s changed more than ever before. Organic search rankings are becoming more competitive, and Google is constantly testing new algorithms to make them even more difficult to crack. These changes mean that if you want to stay on top of the SERPs (search engine results pages), you need a strategy that adapts quickly and keeps up with these changes — which is where split tests come in!

What Is an SEO Split Test?

To put it simply, an SEO split test is when you run different versions of a page and compare the results to see which one performs better. For example, if you have two versions of your home page that are identical except for one element (such as a headline or image), then you can compare how they perform individually and with each other.

  • Run new tests to keep tabs on what’s working and what’s not
  • Use proven tactics to create pages that get high rankings

Why You Should Be Running an SEO Split Test

You probably already know that Google’s search results are continually changing. This can be frustrating because you always feel like you must be running an SEO campaign, but there’s also something exciting about it — you never know what change might help your SEO rankings.

If you want to optimize your site for maximum traffic, then an SEO split test should be part of your strategy. A split test lets you test different elements of your website without making any changes to it.

How To Set Up Your First Split Test

  1. Set up your test parameters. The first step is to determine the overall goal of your split test and the metrics you’ll use to measure that goal. This could be anything from adding several new email subscribers to increasing sales by 10%.
  2. Set up your goal-tracking code. You can set this up inside Google Analytics or any other analytics platform that you’re currently using or on your website itself (in which case it should be a JavaScript tag). Ideally, though, have both!
  3. Create audience lists for each variation of the ad and make sure they’re in separate campaigns (or if they’re not, then at least separate ad groups). You may want to include different audiences based on location and demographics here as well so that when one changes over time, another doesn’t get affected by it accidentally. For example, if we were doing this for an eCommerce store selling women’s clothes online, we might have separate audiences called ‘Women 18-29’ versus ‘Women 30-60+’. The same goes for conversion goals—setting them up two different ways will help ensure accuracy later on when measuring results since they won’t affect each other directly.

What Makes a Good Topic For A Split Test?

Before you start creating your split test, it’s important to have a good idea of what you want to test. Here are some questions that can help you decide on the best topic:

  • Do I want to test headlines?
  • Would it be better if I tested different images?
  • Do my landing pages need improvement?

Asking yourself these questions will help ensure that whatever topic you pick is relevant and measurable. You’ll be able to answer them more easily once you’ve chosen a topic for your split test!

How To Run an Effective Split Test Campaign With Google Analytics & Optimizely?

When you’re running a test, there are two types of data you can collect: qualitative and quantitative. Qualitative data is more subjective, while quantitative data is more objective.

Qualitative data is a way to get feedback from your customers about what they like and don’t like about a particular page or product. For example, if you want to know what people think about the copy on your home page, then ask them! One way to do this would be with an exit survey or visitor chat box on your site that asks users why they left without converting into a lead or sale (and/or whether they found what they were looking for). In this case, it might be useful to ask whether someone was confused by any specific part of the page—and then rewrite it accordingly so that others aren’t lost as well!

Quantitative data is a way to measure how well your lead generation campaign is performing. For example, if you want to know what percentage of visitors are becoming leads on your site, then provide an opt-in form that asks for their name and email address in exchange for something.

Conclusion

Split testing can be a valuable tool for any company, but it’s important to understand the basics before diving in. There are many ways to run an effective split test, so we recommend starting small with one or two tests and working your way up from there. You can use Google Analytics and Optimizely together to track all of your results, but keep in mind that some platforms offer more robust features than others when it comes down to data collection and analysis.

Your website is the cornerstone of your marketing strategy. Agency Partner Interactive can help you optimize it so that it can rank #1 on Google for relevant keywords and drive more traffic to your business. The time to get started is now! Contact us today for a free consultation!

Christmas-Marketing-Ideas

Christmas Marketing Ideas to Increase Your Ecommerce Sales

The holiday season is the busiest time of year for ecommerce businesses. This is because consumers are more likely to make purchases during this period. Plus, there are plenty of events and promotions that generate additional sales. For example, Black Friday and Cyber Monday are just two occasions where people can buy discounted products online. However, if you’re looking to increase your revenue even further during this busy time, here are some ideas:

Leverage Audience Segmentation

Audience segmentation is a marketing strategy that allows you to identify your audience’s needs and interests, which will give you the best opportunity to sell products that they want. Once you’ve identified the needs of your audience, it’s time to find out more about them. The best way to do this is by collecting data on their behavior—how they interact with your site, what they purchase most often and when, and what pages they visit frequently.

Once you know who the people in each segment are (and how they behave), then identify the most profitable customers within each group. These are typically referred to as “low-hanging fruit” because it’s easy for ecommerce stores like yours to sell products that these people want without putting in much effort or time.

Once you’ve identified which customer segments are most profitable for your store, focus all of your marketing efforts on these groups; this will help ensure that every dollar spent on marketing is actually generating sales for your company!

Run Cart Abandonment Campaigns

Running a cart abandonment campaign is one of the best things you can do to increase your ecommerce sales. When people add an item to their shopping cart but don’t complete their purchase, there’s no way for them to hear from you again.

You can run a popup or follow-up email campaign to show people who left items in their carts why they need those products! This gives them time to rethink their decision and come back later when they’re ready to buy. If you use a retargeting or remarketing campaign, then customers who visited your site before but didn’t make any purchases will see ads on other websites reminding them of your brand.

Draw Attention to Top-Selling Products

One of the most effective ways to increase your ecommerce sales is by focusing on the products that sell the best. If you have a product that’s flying off your virtual store shelves, don’t hesitate to promote it as much as possible. Consider running special offers and promotions on top-selling items to boost sales even more.

You can also use social media to draw attention to these products by creating holiday gift guides with them included or sharing reviews from satisfied customers who have purchased them in the past.

Use Upselling, Cross selling, and Bundles

Upselling is the practice of selling a higher-priced item to a customer who is buying a lower-priced item. For example, if you’re selling a $50 shirt, you may try to upsell them on one with custom embroidery for $60 or even one that comes with free shipping for $65. Upselling can be used as an alternative or in addition to cross-selling and bundling.

Cross-selling involves selling an additional product to someone who has already made an initial purchase from you. For example, if they buy a pair of shoes at $100, then offer them another pair for just $20 more because they could use them as well!

Bundling is when you combine two or more products for a discounted price. An example is offering an iPhone, an iPhone case, and Air Pods in one package.

Update Your Website Design

Your website is the first impression that customers get of your brand. It’s the face of your business, so you want it to look professional and modern. To make sure your website looks great this holiday season, there are some things you should do:

  • Update your site design. Make sure it’s mobile-friendly for shoppers on their phones or tablets.
  • Get creative with holiday graphics and colors. Use holiday graphics such as Santa Claus or snowflakes instead of generic stock images to help customers associate with the holidays throughout the year—not just during December!
  • Make it easy for customers to find what they’re looking for by using holiday keywords like “Christmas” when designing product pages and blog posts.

Offer Free Shipping and Easy Returns

A lot of people are turned off by shipping costs, so offering free shipping can be a huge incentive for customers. It doesn’t have to be expensive—you just need to make sure you can afford it.

If you’re going to offer free shipping, then you’ll need to set up a system that makes returns easy as well. This is where things get tricky: some customers will abuse this policy and return items in bad condition or broken and demand full refunds under the guise of it being their fault (it probably isn’t). You should consider offering an exchange instead of a refund if possible so that you don’t lose money on each transaction.

Make sure that your return policy is clear and concisely stated in your product descriptions so that customers will know ahead of time what they can expect from their purchase before they place an order with you.

When you’re marketing your ecommerce business, it can be tempting to focus on the big wins. But remember that there are many other ways to reach your customers and their wallets—and these tactics are worth exploring for both seasonal sales and year-round growth. With a little creativity, you can put together a holiday marketing strategy that will help you reach new audiences while also engaging with existing ones.

Achieve Results with Agency Partner Interactive

At API, we believe you should be able to grow your business with ease. That’s why our digital marketing services are designed to help you succeed no matter what industry you’re in. We’ll guide you through data-driven decisions that increase ROI and help you reach your goals faster than ever before.

On average, our clients see 400% increase in web traffic, 170% increase in conversion rate, and 65% decrease in cost per lead. Are you ready for explosive growth? Schedule your consultation today!

Hire-a-freelaner-vs-web-agency

Benefits of Hiring a Web Design Agency vs a Freelance Web Designer

As a business owner, you’re probably well-versed in the benefits of hiring a web design agency. Or maybe you haven’t yet considered the idea of hiring a freelance web designer. Either way, this article will explore the many benefits of hiring a web design agency and how it can achieve your business goals. 

Multi-Skilled Team 

When you hire a web design agency, you are hiring a team. The web design team utilizes each member’s skills and expertise while creating your website. This means that they can help with more than just designing your website. They can also provide UI/UX, intuitive navigational architecture, branding collateral, and app development 

If you hire a full-service internet marketing agency like Agency Partner Interactive, we can provide the support to sustain your online presence with SEO, social media marketing, content marketing, and more. 

Faster Response Time 

If you hire a freelance web designer, you may have to wait longer for their responses. They might be working on multiple projects at once and have less time to answer your questions or provide updates on their progress. 

A web design agency will likely have a team of dedicated designers and developers working on your project, along with a project manager or point of contact. This ensures you’ll receive timely updates, stay in constant communication throughout the process, and receive answers to any questions or concerns. 

Better at Answering Questions 

Web design agencies typically have more experience and extensive portfolios than freelance web designers. The valuable experience gained by working with different companies and industries enables web design agencies to answer any questions or concerns you may have. They’ll also be able to leverage the skills they’ve acquired throughout the years to make your web project successful.  

A successful web project starts with a website kickoff meeting. This is where you and the agency review the project’s scope, establish deadlines, review metrics, and lay out all necessary information to ensure no surprises during development and after launch. 

Website design agencies also work with other clients going through a similar process, so they know what issues may arise later in development or after your website launches in terms of customizations and updates. A freelance designer doesn’t necessarily have this level of insight into other projects; therefore, it can be harder for someone working on one project or splitting their time with several to get those answers for you. 

Ongoing Support 

As a business owner, you want your website always to be up and running. Unexpected downtime can lead to lost sales and data breaches. They can also damage your brand’s reputation and break your customer’s trust. 

A web design agency can provide ongoing support 24/7 after your website goes live. They have dedicated staff members who prioritize keeping your website up and functioning at peak performance.  

If you hire a freelancer, they will only work with your website for a short period (usually 6-12 months). After the project is complete, they may not offer support and maintenance services. Hiring a separate agency to manage your site can be costly without guaranteeing they know how everything works — especially if it has been changed or updated since then! 

More Experience 

There are many benefits of hiring a web design agency to handle your website, and one of them is experience. Experience with time comes with time—it takes years to build up the expertise necessary to create quality websites. When you hire an agency, they will have more experience than most freelancers because they’ve had more opportunities to work on projects that require different types of clients, projects, and technologies. 

A web designer’s level of knowledge about their craft is only as good as their experience working in it; if they haven’t been doing it for long, then there’s no way for them to know what works or doesn’t work well when creating sites for your business. 

Access to Better Tools and Resources 

A professional web design agency can access tools and resources that a freelance web designer may lack. Not only will you have access to better software, but also more experienced designers. This is especially beneficial for companies who want their website or app to stand out. 

This means that if you hire a web design agency, they are likely going to be able to provide you with a much better product than if you hired a freelancer who needs an easy gig. 

Greater Professionalism 

A professional web designer will work within your budget and timeframe so that you can maximize your ROI. If there are any unexpected issues with their work, they’ll make sure those problems are resolved quickly so that you get the site up and running as soon as possible. A professional web designer will also be honest about the results you can expect based on your specific needs and business goals.  

They’ll give you an accurate timeline for how long each step in the process might take so that you know when things will happen or what’s behind the scenes. Lastly, a professional understands the importance of trust when working with clients and improving their business.  

Agency Partner as Your Web Design Agency  

Web design is more than just making a beautiful website. Successful websites are built with your users in mind, provide positive user experiences, and can help you reach your goals, whether sales, brand awareness, lead generation, or anything in between. When it comes to award-winning website design services, look no further than Agency Partner Interactive. Our web design experts have completed over 1600 successful projects spanning multiple industries and sizes. Regardless of starting from scratch or needing to revamp an outdated site, we’ve got you covered. Schedule a consultation with Texas’ top web design company today! 

cyber-monday

8 Effective Cyber Monday Marketing Strategies

Cyber Monday is the biggest online shopping day of the year, and it’s no secret that it’s a massive opportunity for brands to get more sales. But if you want to take advantage of this opportunity, you need to know how to market your products effectively. Here are eight strategies that will help you boost sales on Cyber Monday. 

  1. Create Email Campaigns to Build Expectations

Email marketing is the most effective way to reach your customers during Black Friday and Cyber Monday. Emails can be used to promote exclusive offers, new products, services, or new content you’re launching on those days. 

An email campaign will help you build up expectations among your subscribers so that when they receive the actual emails, they know what to expect and are eager to take advantage of the promotions. In addition, sending out an email reminder about your sale offers allows you to reach out directly to people who might have missed the first round of advertising. 

  1. Create a Sense of Urgency

Urgency, in marketing terms, means you want to encourage people to act immediately. You’re not just hoping your customers will buy. You’re also hoping that they’ll do so quickly. To create this feeling of urgency, here are two strategies: 

  • Include a countdown timer on your website or product page that counts down until the sale ends. This makes people feel like time is running out and encourages them to act fast before products sell out or prices increase. 
  • Use words like “only” and “final” when describing discounts or special offers during Cyber Monday sales. Using these terms makes shoppers think they’re missing out by not making a purchase.
  1. Improve Your Subject Lines

You should also make sure to create subject lines that are relevant to your content. That way, you’ll increase the likelihood that people will open your emails and engage. 

Make sure your subject line is short, sweet, and easy to read. If a subject line is too long, people may not even read it before clicking “delete.” 

You should also ensure that your email’s title is engaging and interesting so that recipients find value in opening and reading it to the end. Make use of keywords when writing these titles, so they’re easy for Google search engines to index them properly. 

  1. Advertise Early

If you’re smart, you’ll start advertising your Cyber Monday deals as soon as possible. You should have already created some pre-Cyber Monday buzz by this point, and a countdown timer will help keep the hype going (you can even tie in the countdown timer to your email marketing). Advertise on social media like Twitter and Facebook, but also on specialty sites too like Reddit or niche blogs—just make sure it’s relevant! 

  1. Highlight Benefits

To make your product stand out, highlight the benefits of your product. This can be done by using benefit-oriented language, testimonials, case studies, and images that show your product’s benefits. Using benefit-oriented language is one way to emphasize what sets you apart from your competitors.  

Testimonials are another way to showcase how well a product works for other customers before getting into too many details yourself. Use quotes from customers who have purchased your products so others know what they can expect. 

  1. Run Exclusive Offers

Customers who see you running exclusive offers are more likely to contact you. Exclusive deals create a sense of urgency and get them excited about your brand. They also make customers feel like they’re part of an elite group—and when people feel special, they’re more willing to spend money. 

But how can you offer something truly unique? You can hold a contest on social media or give out one-of-a-kind items as prizes for new members who sign up for your mailing list.  

  1. Create Anticipation

Promoting a limited-time offer during the holidays is a great way to create anticipation. If you’re hosting a sale on your website or in-store, promote it heavily on social media and in emails. This will help you generate buzz and encourage customers to visit you sooner rather than later so they don’t miss out! 

Another way you can create anticipation is by using pop-up messages on your site or app. You can use these alerts as part of your email newsletter or marketing campaign or even include them when users browse products on your site/app. 

  1. Use social media

Social media is a great place to market on Cyber Monday. The best way to use social media is by creating ads and targeting specific audiences. You can also use influencers to help promote deals and get the word out about your Cyber Monday specials. 

Creating a community around your brand is another great strategy that can help build brand awareness, increase traffic to your website and ultimately increase sales during Cyber Monday sales season. 

An Award-Winning eCommerce Agency 

By following these strategies, you can take advantage of the biggest shopping day of the year and ensure your eCommerce campaign is successful. You’ll also be able to continue driving sales throughout the holiday season and beyond.  

Agency Partner Interactive helps businesses of all sizes and industries drive traffic, conversions, and sales at scale. Contact our digital marketing experts today to start your Cyber Monday campaign strategy! 

Agency-partner-global-digital-agency-the-manifest

The Manifest Hails Agency Partner Interactive LLC as One of the Most-Reviewed Global Digital Agencies

 

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Agency Partner Interactive LLC is a high-growth digital agency that has developed a reputation for helping home services, healthcare, and eCommerce businesses double revenue within 12 to 18 months, even during the peak of COVID shutdowns. We’re a high-performance digital agency that aims to lead organizations toward modern business excellence. 

Today, we’re delighted to share that we’re listed in the 2022 directory of The Manifest. The platform’s newest compilation recognizes us among the most-reviewed digital agencies globally.

 “This award is a welcome affirmation of our company’s commitment to excellence in marketing and technology service. We strive to help our clients achieve concrete business goals, and it is an honor and blessing to do what we do.”

— CEO, Agency Partner Interactive LLC

For over a decade, we’ve been a stalwart force in the digital space, helping businesses solve their complex digital problems. We’ve focused on building brands, creating experiences, and transforming businesses. To win this award is a momentous occasion for us as it showcases the brilliance of our entire team. 

Elevation Concepts is a furniture manufacturer that engaged with us for web development and SEO solutions. The main objective of our partnership is to help them develop a website and an e-commerce platform to replace their existing product. We utilized WordPress to build the new solution, and we’re currently in the second phase of our project, which mainly focuses on SEO. 

“They want to help us grow our business and be successful. Moreover, they’ve taken ownership of the project, and it’s very comforting to know we’d get a good ROI.”

— Scott Newman, Founder & CEO, Elevation Concepts

Check out the brand-new list on The Manifest to read more about our notable projects.

For inquiries about our services, please get in touch and give us a brief description of your project.

UX-web-design

How Good User Experience Benefits Your Business

If you want to increase sales, improve customer loyalty, and boost your bottom line, user experience should be at the top of your list. The reason is simple: a good user experience can make all these things happen. However, creating great UX is not easy because so many factors are involved, including design, navigation, and content features. If you’re still unsure whether your business can benefit from positive user experiences, read on!  

What Is User Experience and UX Web Design? 

User experience (UX) is everything that happens when a user interacts with a business. 

In the simplest terms, UX web design means designing your site’s web pages, interfaces, and other online elements to support your goals for user engagement. Your objective as a business owner is to create an environment where people can easily find what they’re looking for on your website, get in touch with you if they need more information or services, and ultimately buy from you. 

This sounds like common sense – but many companies have failed miserably at creating this type of experience because they didn’t take time to understand what their customers wanted before building their websites. When it comes down to it, you need an experienced team who knows how exactly these interactions work so that they can integrate them within your website design from day one! 

Benefits of Websites with Good UX 

Studies show that users who are happy with their experiences are more likely to return and less likely to bounce from your site, which can result in higher conversions and lower costs per acquisition. 

Reduced Costs 

If your website is optimized for good user experience, you will likely have fewer support calls and problems with your site. Your business will also save time and money by reducing the need to train or hire support staff. 

As a result of an optimized website, you’ll have less downtime when people can’t access features due to poor coding or other errors. Reduced downtime means more productivity as well as cost savings from not having to pay someone a full-time salary while they’re trying out new software solutions (which may not even solve the issue). 

You’ll also save money by reducing the number of support tickets opened because when users don’t understand how something works or can’t find what they’re looking for on your website, they’ll contact support or leave your site.  

Increased Leads and Conversions 

When you improve the user experience of your website, you increase the number of leads and conversions. Your customers are more likely to buy from a website that provides them with a smooth and seamless experience. 

To improve your conversion rate, your website must be easy to use. This means ensuring it has no unnecessary clutter or elements that can cause bugs or broken links to dissuade your visitors from exploring what you have further.  

Better SEO Performance 

A good user experience can improve your performance in search engine optimization (SEO). It’s one of the biggest reasons why companies are starting to prioritize UX over other aspects of their online marketing efforts. 

To be clear: a good user experience isn’t just about making your website look nice or have smooth animations. It goes much deeper than that—it’s about providing customers with a pleasant experience that makes them want to continue using it and even return for more. It also increases trust between you and your audience, making them more likely to choose you over your competitors now and in the future. 

Stronger Brand Loyalty and More Referrals 

When your website provides a good UX, it’s easier for you to build brand loyalty and get more referrals. 

People with a good experience with your website are more likely to return. They’ll also be more inclined to recommend your website to other people, which is one of the best ways to get new customers (especially when they’re recommending it because their experience was positive). Finally, if someone has a positive experience using your site or interacting with you on social media, they’re more likely to buy from you again. 

User Experience Design Services Provide Great ROIs 

UX design is a process that brings together several different disciplines, including user research, information architecture, interaction design, visual design, and usability testing. This gives users a positive experience when interacting with your product or service. 

An improved user experience means you’re more likely to achieve your goals: increased sales, increased customer loyalty, increased conversion rates, and higher profits in general. 

Agency Partner Interactive Can Help! 

The main benefit of UX is that it’s a cost-effective way to attract and retain loyal customers, improve your brand reputation, and generate revenue. If you’re looking to upgrade your website’s UX, look no further than Agency Partner’s award-winning web design team. Our meticulous web development process delves into the multiple layers of your business to ensure ROI. We deeply understand user experience and bring that to the table every time. Reach out for a proposal today! 

digital-marketing-2023

Digital Marketing in 2023 — Why It’s Essential for Your Business

We’ve been hearing about digital marketing for a long time, and it has become a part of our daily lives. Outsourcing Digital marketing helps businesses grow globally, makes their products and services available to customers at a single click, and increases brand awareness. With the constant advancements in technology and increased competition, brands must continuously implement new, successful strategies and tactics to bring them ahead of their competitors. Here are some critical aspects of Digital Marketing that you should know: 

Ever-Evolving Rules of SEO  

SEO rules are ever-evolving, and it has changed from a purely technical process to a holistic approach that focuses on the user experience.  

SEO (Search Engine Optimization) is a process that helps businesses rank higher on search engines for specific keywords or phrases. The main objective of this practice is to increase visibility, sales, and overall brand awareness. However, SEO has become more complicated as time goes by, with Google constantly changing its algorithms to stay ahead of competitors such as Bing and DuckDuckGo.  

Importance of UX  

A crucial step in your digital marketing strategy is to have a good user experience (UX). UX refers to how people interact with the website or app you provide. A good UX means users can navigate easily, find what they’re looking for quickly and understand how it all works.  

A great user experience can come from many things:  

  • Design – does your website or app look professional and aligned with your brand?  
  • Content – is the information on your website and pages valuable and relevant to your audience?  
  • Interaction – does your audience have easy access to what they need? Are there clear calls to action?  

Engage and Retain Customers with Social Media 

Social media is a great way to interact with customers. You can use social media to communicate with your customers, get feedback from them and promote your products. Social media is also an excellent tool for advertising your business.  

Social media is the best way to engage customers because they feel they are part of the brand, which increases customer engagement and loyalty. It also gives you access to data about how people interact with your brand and what they think about your product or service.  

Cutting Costs  

A recent study showed that digital marketing is the most cost-effective way to reach customers. This is because it’s scalable, measurable, and agile. Digital marketing provides you the flexibility and convenience of reaching your target audience without spending a fortune on advertising.  

As an entrepreneur or small business owner, you want to spend as little money as possible on marketing while maximizing your return on investment (ROI). Digital marketing is ideal because results are easy to measure, pivot if needed, and scale without the need for extra costs. 

Business Expansion  

First, let’s discuss how digital marketing can help you expand your business by growing your reach and audience. Digital media allows you to reach a broader audience like traditional media — but with more possibilities for increased engagement. Because digital platforms are highly targeted and interactive, they can provide a better experience for users than conventional channels have been able to do in the past. You can also use these channels to attract new customers who might not be familiar with your brand or products yet (e.g., if you’re an online retailer).  

Second, we need to discuss how digital marketing can help you grow by reaching out to diverse demographics. With so many daily users on social media sites like Facebook and Instagram around the world, it makes sense that marketers would want to access those audiences, especially when those audiences include younger generations whose buying power will only increase over time!  

Over the years, digital marketing has evolved rapidly. Today, it’s more important than ever to have your business included in the digital sphere. Businesses with a dynamic online presence on social media or an eCommerce site will benefit from customers who prefer shopping online rather than visiting physical stores.  

Digitize your Brand and Achieve Results with Agency Partner Interactive 

Digital marketing services are essential to the growth of any business regardless of size and industry. If you need help getting started, we’ve got you covered. Agency Partner’s internet marketing experts can help guide you through data-driven decisions designed to maximize ROI.  

On average, our clients see over 400% increase in web traffic, 170% increase in conversion rate, and 65% decrease in cost per lead. Make 2023 your year of explosive growth with a Clutch.co Global, SMU Cox Dallas 100, and Inc. 5000 award-winning digital marketing agency. Schedule your consultation today!