All Blogs,Digital Marketing, - November 14, 2019

Digital Marketing For Retailers

Tips From Professional Digital Marketer

Digital Marketing is an essential strategy for retailers looking to promote their brand, products, and services online. With the increase of eCommerce and online shopping, retailers must adapt to the changing landscape of consumer behavior and preferences. Digital marketing offers a powerful way to reach customers and engage with them on multiple online channels, including social media, search engines, email marketing, and more. 

Even if you have a successful “bricks and mortar” store, why would you ignore potential customers online? You are in business to make a profit, and you need to reach as many shoppers as possible to accomplish this.

No matter what kind of retail store you have, Digital Marketing should be a component of your business operations. Want to know more? Read on! 

What is Digital Marketing?

Digital marketing is essential for all kinds of businesses. It has moved from the more traditional formats such as advertisements, flyers, and billboards to where most people spend a significant amount of time to online.  

With traditional methods, there is little to no interaction with the actual customer. Digital marketing opens communication between the retailer and the consumer, initiating conversations with a two-way flow of information.  

Digital marketing for retail involves using various online channels and tactics to promote and sell products and services to customers. 

The key to successful digital marketing for retailers is understanding your target audience, crafting a compelling message that resonates with them, and using the right channels and tactics to reach and convert them into customers. 

Methods of Digital Marketing

There are various methods of Digital Marketing, and it may take some trial and error to find what  works best for your business. We look at some of the most common ways below. 

SEO (search engine optimization) 

SEO is the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). For retail businesses, SEO can be a highly effective way to attract organic traffic from search engines like Google.  

According to recent statistics, the top organic result in Google’s SERPs has an average click-through rate of 31.7%, while the second and third organic results have click-through rates of 24.71% and 18.66%, respectively.  

By optimizing their website for relevant keywords and creating high-quality content, retailers can improve their ranking in search results and drive more targeted traffic to their websites, resulting in increased sales and revenue. 

Online Store

Whether you have a full-blown eCommerce Website with online payments and delivery or a catalogue-style page using click-and-collect in-store, you must keep the lines of communication open between you and your customer.

Use online forms, texting, or AI Chatbots to answer any questions they may have. 

When an order is placed, an SMS or email alert should be sent to the customer with precise details about their order, where to collect it or when it will be delivered. 

Email Marketing

Email marketing can be a very effective way to reach and engage with customers for retail businesses. According to recent statistics, the average open rate for retail emails is 16.75%, and the average click-through rate is 2.14%. By building an email list of customers and sending them targeted and personalized messages, retailers can drive traffic to their website, promote their products, and increase sales. 

Mobile Promotions

Using SMS or Push Notifications to inform your client base of new products or discounts is an easy way of using digital marketing. Set up your database of consenting clients and send out messages or coupons with special offers for use in-store or online. 

PPC (pay-per-click advertising) 

PPC is a popular form of online advertising where businesses pay each time someone clicks on one of their ads. For retailers, PPC can be a highly effective way to reach customers who are actively searching for products or services like theirs. According to recent statistics, the average conversion rate for retail PPC ads is 3.75%, and the average cost per click is $1.16. By targeting high-intent keywords and creating compelling ads, retailers can drive targeted traffic to their website and increase sales. 

Social Media 

Social media has become an integral part of our daily lives, with billions of users across the globe engaging with various platforms. This is a golden opportunity for businesses to reach their target audience and promote their products and services. By leveraging social media, you can effectively inform, educate, and sell to your audience while capturing their attention with eye-catching content.  

Social media stories like WhatsApp, Snapchat, LinkedIn, Facebook, and Instagram can effectively reach and engage your users. By creating daily check-in stories, showcasing your products through unboxing and tutorial videos, and providing customer service through Stories, you can make valuable content that can be categorized and saved using the Highlights feature. So, focus on engaging with your audience and providing them with valuable content, and you’ll be on your way to building a loyal customer base that’s eager to purchase from you.  

Start your digital marketing conversation today. Contact Agency Partner Interactive, and let us help you hit your sales target.

Revolutionize Your Retail Business with Agency Partner Interactive 

Agency Partner Interactive is a premier web design and digital marketing agency that helps businesses like yours succeed online. Our SEO agency in Dallas’s team of experts specializes in various digital marketing services, including: 

We work carefully with our clients to understand their needs and goals and tailor our services to deliver measurable results. Stay tuned for insights, tips, and strategies to help you optimize your digital marketing efforts and achieve success in the digital world with our Top Dallas digital marketing agency. To schedule your free 30-minute strategy session, get in touch with our internet marketing specialists today!