All Blogs,Digital Marketing, - August 15, 2023

How to Supercharge Your Social Media & Email Marketing with Videos

In today’s digital realm, where TikTok rules and streaming platforms abound, the typical consumer is on the hunt for content that’s snappy, relatable, and easy to digest. To remain at the forefront, businesses have to evolve, matching pace with the dynamic demands of their audience. The age-old strategies featuring plain text and static images are becoming relics. The modern toolkit for businesses is incomplete without one key weapon: videos.

The Transformative Power of Video in Digital Marketing

Video content is now the pulsating heart of digital marketing. This year alone, a staggering 82% of all generated content is expected to be video based. That’s a quantum leap from 2017, showcasing a 15-fold increase! If your brand hasn’t embraced this trend, you’re potentially missing out on a surge of engagement and conversion opportunities.

Hard-Hitting Industry Statistics

Video marketing isn’t just a fleeting trend; it’s the future. A slew of statistics reinforces its indispensability:

  • 80% of users prefer watching a video to reading written text.
  • Emails with videos can see a CTR surge of 96%.
  • Including ‘videos’ in your email subject line can lower unsubscribe rates by 19%, increase CTR by 65%, and increase open rates by over 26% (BigVu)

As for social media:

  • 93% of marketers assert that videos are the linchpin of their social media strategy.
  • An impressive 72% of social media users prefer video content compared to any other format.

Benefits of Videos for Social Media and Email Marketing

Higher Engagement Rates: Our neurons light up in response to visual content. With their captivating nature, videos glue viewers to the screen, translating to higher share rates. Platforms like Google and Facebook interpret this as a signal of high-quality content.

Enhanced Storytelling: Video surpasses the barriers set by traditional marketing. It allows brands to weave unforgettable narratives, building profound emotional ties. This is the secret sauce to bolstering customer loyalty and nurturing leads, setting the stage for future conversions.

Boosted Conversions: Data doesn’t lie. Videos consistently amplify click-through rates and propel sales or specific actions. A more engaged audience is more receptive to your calls to action. 

Engagement & Brand Awareness: In the vast sea of daily emails and social posts, an eye-catching video is your beacon. It commands attention, ensuring your brand remains top-of-mind.

Why Your Videos Deserve a Spot in Your Strategy

1. Algorithm Prioritization:

  • The Mechanics: Most modern social platforms employ algorithms that prioritize content likely to engage users. Videos, given their engaging nature, often fit this criterion perfectly. This means that posts with videos are more likely to appear in a user’s feed than static content.
  • Engagement Metrics: Videos tend to accumulate higher engagement metrics such as shares, likes, and comments. These metrics further signal to platform algorithms that the content is valuable, increasing its reach.

2. Enhanced SEO:

  • Dwell Time Boost: When users spend more time on a particular page (often with engaging videos), it sends a positive signal to search engines, improving search rankings.
  • Rich Snippets: Video content on your website can enable rich snippets in search results. This can include a video thumbnail, increasing the click-through rate from the search engine results page.
  • Backlinks: High-quality, informative, or entertaining videos are more likely to be linked to by other websites, enhancing your backlink profile and, subsequently, your SEO.

3. Repurposing:

  • Maximize Content Lifespan: Once you’ve produced a video, elements of it can be extracted and used in other content formats. Think GIFs, images, quotes, and audio snippets. This allows one piece of content to be disseminated in various ways across different platforms.
  • Cross-Platform Compatibility: A video made for one platform (say, YouTube) can be edited and adapted for another (like Instagram or TikTok). This ensures maximum visibility without creating entirely new content.

4. Improved User Experience:

  • Visual Learning: A significant portion of the population is visual learners. Videos cater to this group, providing an efficient method of information transfer that text alone can’t achieve.
  • Interactivity: Modern videos can incorporate clickable links, embedded forms, and other interactive elements, providing an immersive experience and a direct path to action for viewers.

5. Mobile Friendliness:

  • Consumption Patterns: With a growing number of consumers accessing content via mobile devices, videos offer a format that’s easily consumable on smaller screens compared to lengthy text.
  • Platform Integration: Platforms like Instagram and Snapchat are mobile-first and video-centric. Leveraging video ensures you’re optimizing for these platforms’ primary mode of content delivery.

The Pressing Need for Video in Your Marketing Arsenal

Gone are the days when a stock image and a chunk of text held sway. The contemporary consumer’s palate has evolved. They’re after rich engagement, interactivity, and value – and videos deliver on these fronts. Here’s how you can deliver:

Integrating Videos in Your Email Marketing Campaign

  • Subject Line Optimization: Your subject line is the first impression. Hinting at video content like “[Video Inside]” can increase your open rates.
  • Embed vs. Link: Gauge your audience’s tech landscape. Choose between embedding videos or linking to ensure a smooth viewing experience.
  • CTA Crafting: Every video should drive a purpose. Bolster it with clear CTAs, guiding viewers on their next steps.

Social Media Strategy with Videos:

  • Choose the Right Platform: Customize content to resonate with platform-specific audiences. While LinkedIn users might gravitate towards in-depth content, TikTok and Instagram users typically thrive on snappy, engaging pieces.
  • Diverse Video Types: Live streams, testimonials, explainers – offer a video variety that’s appealing to everyone.
  • Promote Your Content: Extend your video reach with sponsored posts or ads, amplifying reach and interaction.

Key Takeaways: Boost Your Campaign with Videos

The era where video is the monarch of digital marketing, especially in the domains of email marketing and social media, is here. Brands seeking to invigorate their strategies, amplify engagement, and scale conversion peaks cannot afford to sideline videos.

Your Video Marketing Ally: Agency Partner Interactive

Embarking on the video journey can be overwhelming, but with Agency Partner Interactive by your side, it’s a breeze. We’ve mastered the art of strategically embedding videos into social media and email marketing blueprints.

Our bespoke social media strategies have propelled our clients to staggering heights, like a 3k+ surge in Facebook reach and over 100 product sales within the first 2 months of the social media campaign.

Eager to elevate your brand and unlock new growth with the best Dallas digital marketing agency? Connect with us to learn about our social media services, and let’s build your next winning campaign one video at a time.