All Blogs,Digital Marketing, - September 15, 2022
What is SMS Marketing? The Ultimate Guide
Expert Tips For What is SMS Marketing? The Ultimate Guide
SMS marketing is a tool that allows brands to reach their target audiences with personalized text messages. These messages can be used to capture leads, keep customers engaged and up to date on the latest news and offers, and even provide customer service assistance by allowing them to contact companies directly through text message. When strategically deployed, SMS marketing can be highly effective.
Types of SMS Marketing
SMS marketing is one of the most inexpensive and direct methods to connect with your customers. It’s a great way to let people know what you have going on, whether it be an upcoming event or sale or just scheduling maintenance. The range of options can include notifications, reminders, questionnaires and surveys, invitations, and more.
How Does Text Marketing Work?
Text marketing is easy to use and allows you to track your campaign’s performance and effectiveness. It is also an alternative to email marketing, where users might be hesitant to open an email they don’t recognize but are more willing to open and engage with a text message that comes in through their phone.
Why Choose SMS marketing?
SMS marketing is fast and engaging. On average, consumers take only 90 seconds to respond to a text message. With the ability to create personalized messages for your customers and prospects – it’s just one more way you can communicate with them.
The stats say it all. SMS marketing is a highly personalized medium and delivers far higher engagement rates than email or any other digital tactic. Furthermore, there are no technological barriers to entry: everyone can text!
Avoids SPAM Filters
Go ahead and open your inbox and look at your promotions folder. There’s a good chance you’ve never opened this before or do so rarely. Many emails in this folder include coupons and shopping offers, which most people aren’t really interested in.
With text message marketing, you see the difference. 49.7% of emails are SPAM. Smart email platforms like Gmail are turned into this and file promotional material for you, never to be seen again.
Now consider your text message inbox on your mobile device. You have one folder, and there is no SPAM filter, so every single message you receive has the undeniable urge to open and read immediately.
SMS Marketing Strategies
SMS marketing is a great way to reach consumers, particularly those on their smartphones all day. With a few creative SMS marketing strategies, you can connect with customers and make your brand stand out from the crowd.
Welcome New Subscribers
When new subscribers join your SMS marketing campaign, send them a welcome message to help them understand what they have subscribed to. This is also a great way to immediately engage with customers who are on the fence about your business and encourage them to give you a try.
Announce New Product Releases
If you’re always on the cutting edge of your industry, keep your customers updated via text. Announcing new product releases is an excellent use of SMS advertising that lets you inform customers and boost hype around launching something new. Existing customers often like to hear about new products because it refreshes their interest in your brand.
Drive traffic to your website or online store by adding a call-to-action link in your SMS campaign. Customers will see a hyperlinked text message and can land directly on the page where they can purchase the product or make a booking.
Follow Up on Abandoned Shopping Carts
SMS marketing can help you recover some of that lost revenue by sending shopping cart abandonment messages to customers who have left items in their online shopping carts. It’s a simple way to remind them of the products they left in their basket and what they’ll get if they go ahead and complete their purchase.
Collect Customer Feedback
SMS surveys are a great way to collect customer feedback. You can ask for a rating and encourage customers to leave comments on products, services, and other aspects of your business. You can use tools like Google Forms or SurveyMonkey to create a short survey, then send the link through SMS. Or ask a customer to reply to your text with a rating from one to five, then follow up with any customers who give a low rating to find out what you can improve.
With the help of Agency Partner’s SMS marketers, you can grow your business by attracting valuable customers and increasing customer retention. We are an industry-leading SMS marketing agency with a proven track record of helping businesses build their brand, generate leads, and drive sales. Contact us today for a free consultation!