All Blogs,Design Insights, - September 25, 2022
5 Web Design Strategies for Law Firms
Expert Tips For 5 Web Design Strategies for Law Firms
A good law firm website is essential to attracting new clients and a critical part of your marketing strategy. So, what does it take to create the perfect law firm website? We’ve got some tips on how to get started:
Keep Your Homepage Simple and Free from Clutter
Make sure your homepage is clean, concise, and easy to read. Your homepage shouldn’t have too many visual elements or links, as this could confuse visitors and cause them to leave your site. You also don’t want to overwhelm them with a lot of text on the page if it distracts them from reading about the firm’s services.
Your homepage should be easy to navigate so people can quickly find what they’re looking for when they visit your site. Try using clear headings and subheaders, so users know where they are on the website at all times, and make sure any menus are clearly labeled so there are no questions about where you can find specific information on the site.
Have a Visual Hierarchy in Mind
Visual hierarchies are what make your website look organized. Without them, a webpage is just a jumble of text with no clear order or purpose.
With a well-thought-out visual hierarchy, users can see where to look first and what information takes priority over others. It also helps you convey important messages about who you are as an organization by highlighting specific keywords or phrases in the bold, italicized text—the sort of thing that catches the eye and makes people pay attention to what they’re reading. If nothing else, they might be curious enough to click through!
You’ve probably noticed this before when visiting websites: some sites have more than one level of visual hierarchy depending on how much information is available about each subject matter category (elevator pitch versus “about us” page).
Write Web Content That’s Easy to Read
Use Short Paragraphs
A paragraph is the ideal unit of web content, and a good rule of thumb is to keep your paragraphs to around five sentences or less. That way, they’re easy to read quickly and digest thoroughly. If you have a lot of information to convey, consider breaking up your paragraphs with subheadings or bullet points—both are great ways to give readers a quick overview before they dive into the meatier details you provide later in the sentence(s).
Write In Active Voice
When it comes down to it, active voice is just plain easier for readers: They don’t have to do anything but read what you’ve written! Passive voices require more mental effort from your reader because they need to figure out who did what when multiple agents are involved in a sentence (e.g., “The defendant was charged with murder by the prosecution”). By using active voice, you can skip all those pesky words like “by” or “by the prosecution” altogether—and who doesn’t love that?
In a world where everyone is trying to get their hands on your clients, it’s vital to ensure that your law firm is mobile-friendly.
Mobile-friendliness has been a ranking factor for some time now, so it’s essential for any law firm looking to increase traffic with SEO. If users can’t find what they’re looking for quickly, they’ll leave the site—and that’s not good news for you! Mobile-friendly interfaces adaptable to different devices make it easier for users to navigate, which means they spend more time on the site if they find what they need right away.
To check if your website is mobile-friendly, Google has an easy tool called Mobile-Friendly Test Tool
Make Sure the Site is Easy to Navigate
We all know that having a website is a requirement for law firms today. But even if you’ve already got one, it’s important to make sure that the site reflects your firm’s reputation and brand.
Here are two effective ways to make sure your web design is easy to navigate:
If it takes too long for users to find what they’re looking for, they’ll likely go elsewhere—and fast! So, make sure your navigation is clear, obvious, and organized intuitively so that visitors can move through the site effortlessly.
Site Map (Footer)
As with any other digital product you build or update, consider adding a site map that shows all the pages on your website so users know exactly where everything is located – including contact information if needed – at first glance.
We hope you’ve enjoyed this article and learned something new about web design strategies for law firms. We have just scratched the surface of what can be done by focusing on content, visual hierarchy, mobile-friendliness, and navigation, but there are many other aspects to consider when approaching a web design project. The most important takeaway from this post is that you should always make sure your site works on all devices—even those with limited bandwidth or slow connections.
An Award-Winning Web Design Agency
If you are ready to take your law firm website and marketing strategy to the next level, you have come to the right place. The web design experts at Agency Partner Interactive specialize in creating stunning websites that convert visitors into leads and clients. We also provide industry-leading digital marketing services like search engine optimization, social media management, pay-per-click, email marketing, and more. We customize our solutions according to client needs and goals, maximizing investment return. Schedule your free consultation today!