All Blogs,Digital Marketing, - December 05, 2022
How to Get Ready for the Holiday Shopping Rush in Your eCommerce Business
The holidays are here, and you know what that means: shopping! The months leading up to Christmas and New Year’s Day are prime times for online sales. With so many people looking to buy presents for their loved ones or take advantage of post-holiday deals, chances are they’ll be looking online before they go into stores. If you’re an eCommerce shop owner, this is your opportunity to take advantage of increased traffic on your site and make some extra revenue. This blog post will help you prepare for the upcoming high-traffic period by outlining how long it takes for orders placed today to ship out tomorrow (and beyond).
Get a Jump Start on Inventory
As you’re getting ready to start the holiday shopping rush, there are a few things you should consider. First and foremost, make sure that your inventory is in order. You need to know what you should be ordering, how much of it, and whether or not it’s available in enough quantity or color options.
If your product is unavailable when customers want it (or worse yet, if they can’t find it), your business could lose revenue. That’s why Agency Partner Interactive recommends taking a proactive approach by getting an accurate count of how many products you need and putting in your order early enough so as not to run out before most people even start their shopping season.
Make Sure Your Website and all Related Platforms are Tested and Functioning
This is an excellent time of year for eCommerce businesses, but it can be stressful for you and your team. Make sure your eCommerce website is working properly and that all related platforms are tested and functioning. If you still need to optimize your site for search engines, this is the ideal time to get started! Once you’ve done that, look at improving user experience by making navigation easier to use and ensuring that customers have a good experience while on your website. This will help keep them coming back again and again!
Be Mobile Ready
As mobile commerce continues to rise, ensuring your website or app is ready for the holiday rush is essential. You can only fully take advantage of the increased traffic at this time of year if you’re prepared.
First, check your site’s user experience (UX) on mobile devices. Conduct a usability test with friends and family members who use their smartphones more than any other device; get some expert advice from an experienced UX professional—and make sure you’ve already tested out any new features before making them live! If your website isn’t easy to navigate from a small screen, people won’t be able to find what they want and will likely leave before deciding what gifts to buy.
Second, ensure that whatever functionality your customers expect from their phones works well when accessed through them. For example: does shopping cart abandonment convert into actual sales? Can people check out quickly without having to stay logged in for hours? Is there enough space between buttons, so people don’t accidentally click on something else instead? These things matter!
Personalize Your Customer Experience
Personalization is a vital part of the customer experience. If you need to personalize your customer interactions, you should start doing so today. You can improve the customer experience through email marketing, social media posts, and other channels that allow for different levels of personalization.
Personalization can be a great way to build customer loyalty. If a customer knows that you care about them as an individual and are willing to tailor your approach based on their needs and desires, they’ll likely feel more compelled than ever before to return in the future. And when they come back, they’ll be more excited about it because they expect to be treated differently each time (and hopefully better).
Personalizing your approach also has another benefit: increased sales! Customers who feel valued by companies are much more likely to make purchases than those who don’t feel valued or have no connection at all.
Get Your Marketing Campaign Ready to Go
You must ensure that you have a social media presence and email marketing before the holiday shopping rush begins. Social media is a great way of reaching out to customers and providing them with information about your business and products while also letting them know about upcoming deals or offers. Email marketing allows you to send out emails reminding your customer base about the discounts or offers available during this time of year and other holiday-themed landing pages.
With a bit of preparation and support, you can make this time a win for your business. A little preparation goes a long way toward giving your customers an unforgettable experience that will keep them coming back for more. And when they do come back, it’s crucial not only that their favorite products are in stock but also that they find what they want easily—or at least quickly enough so as not to be frustrated with how long it took to locate it. So, get ready now with these tips and tricks for reducing customer frustration during the holiday shopping season!
Agency Partner Interactive
With the holiday shopping rush in full swing, you’ll want to make sure your eCommerce marketing campaign is ready. It’s a great time to use social media and email marketing platforms to reach out to your customers and remind them of your discount or offer. If you need help getting your marketing strategy ready in a pinch, get in touch with an internet marketing expert at Agency Partner today! We’ve had extensive experience with holiday marketing campaigns on a tight deadline, and we can help you grow your business and sales this season and beyond. Schedule your consultation today!